Made to Measure

ITGM705 Interactive Design & Media Application

“Made to Measure”

Web Service

Mao, Jingle http://www.zbinder.com/mao

VISION The Internet is becoming more and more interactive.

Digital devices help transforming information into digital format, web applications enable every person to become a distributor of information, and social networking complicates and speeds up the transmission of information. In other words, we human are facing an information era, which is built by technology, contains vast informaion that we have never imagined before.

But the problem is: although the resources seem infinite, if we can’t find them, they are like not exsiting! How can we use the Internet efficiently without overwhelming by the tremendous amount?

VISION What is M-T-M

The Internet is becoming more and more interactive.

Digital devicesishelp transforming The “M-T-M� a web service.information into digital format, web applications enable every person to become a distributor of information, and social networking complicates and speeds up the transmission of information. In other words, we human are It helps people: facing an information era, which is built by technology, contains - Resolve information overloads in the dotcom age. vast informaion that we have never imagined before.

- Utilizing rich online resources to live a better life.

But the problem is: although the resources seem infinite, if we can’t find them, they are like not exsiting! How can we use the Internet efficiently without overwhelming by the tremendous amount?

What isn’t M-T-M - Social Networking We won’t help you contacting with your friends. ( With the internet )

- Media We won’t send you advertisement. ( Service )

The Definition of Advertisement Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products,services or ideas by identified sponsors through the various media.

- American Marketing Association

The shoes that we saw last time are on sale!

AD?

That’s great !

Four Distinguish Features Accurate

Personalised

Controllable

Private

We support what you want when you want it

!

Accurate

We explore what you need even you ignored

?

We change for each person

Personalised

We change if you change

Cartoon Basketball Top universities ......

Michael at the age of 18

Future career Basketball Relationship ......

Michael at the age of 23

The sercive is controllable

Visual form - font - spacing ...

Tools - widgets - Plug-in ...

Display mode - via offical site - via E-mail - via RSS - via mobile

Controllable

The relation is controllable

Add / Reduce

Create / Delete

On / Off

This is not about sharing

Private

You own your information

D:/ MtM / Dbase

Service-side Database

COMMENTS

YOUR NOTE

MASS POPULAR

YOUR TASTE

NETWORK

YOUR INTERNET

Local Database

MISSION Lasting Trustworthy Reliable Relationship

MISSION What we will do ?

- Apply valuable information - Protact pivacy - Combine personal needs and market supply - Develop convenient user experience

MISSION What we won’t do ?

- Keep personal information - Sale personal information - Send junks - Do anything without authorization

GOAL

Human Friendly Cyberspace

You & Internet

APPENDIX

Design Process

Brainstorming

Concept generation Like Service Research Focus Group Disscussion Project modification

Blueprint Function Analysis Flow chart

Wareframe Information Architecture User Interface

Prototype Artist’s statement User testing Project refinement

APPENDIX

Wireframe

APPENDIX

Wireframe

APPENDIX

Prototype

APPENDIX

Prototype

APPENDIX

Revisions

Proposal - How to protect users’ personal privacy?

Feedbacks

- Base the service on website.

- Customer acceptance.

Rationals

- Security problem.

- How to collect users’ usage record in different situations?

- Cut the service into steps and make it easy to start.

Changes

Blueprint

- Product has personality.

- Remove abstraction from interaction

Wireframe - Coupons will promote user’s intention to use the service.

- Explore the weak links.

- Introduce the most sensitive function when a basic relation has been built.

- Put users’ personal information on local computer.

- Metaphor: interpersonal communication.

- Human behavior.

- Humane.

- Add reliable preference measure.

- Enhance the ability of exploring the weak links between user’s favors.

- Products share our homes and malls, and have wants and lives of their own.

- The theory of six degree.