CHRISTINA C ALLEN ADVERTISING SALES EXECUTIVE
CONTACTS
WO R K E XP E R IE NC E Advertising Sales Executive Town square Media
526 Ski ps Lan e Peoria, AZ 85282
2016 – Present
(928) 501 -5605
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christ ina@ gh imail.com christ in.com
Developed and aggressively grew sales in designated areas through prospecting, cold calls, and relationship development.
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Effectively managed all aspects of the department.
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Met and exceeded all sales and revenue targets while building and executing sponsorship programs.
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Maximized revenues from existing advertisers while proactively seeking out and converting new business on a consistent basis.
CAREER OBJECTIVE Using my past experience as an Advertising Sales Executive to establish my career and benefit the company.
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Prepared targeted proposals to meet the needs of clients.
Advertising Sales Executive Cumulus Media 2014 – 2016
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Prospected and developed key relationships with companies directly using email, telephone, and in-person sales approaches.
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Maintained and developed relationships with existing customers via meetings, telephone calls, and emails.
EDUCATION
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Determined the most effective sales options and pricing by using the client's business model, budgets, success metrics, and decisionmaking process.
Bachelor's Degree in Marketing, 2012
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Employed aggressive sales techniques to professionally move the sales process towards defined objectives in a timely manner.
Bard College, Annandale-onHudson, NY
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Provided accurate and timely reporting of activities and results.
CHRISTINA C ALLEN ADVERTISING SALES EXECUTIVE
CONTACTS
WO R K E XP E R IE NC E Advertising Sales Executive Nexstar Broadcasting
526 Ski ps Lan e Peoria, AZ 85282
2012 – 2014
(928) 501 -5605
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christ ina@ gh imail.com
Identified new revenue opportunities with existing and new clients and participated in securing that business.
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christ ina .com
Assisted in promoting effective teamwork with local and global sales and marketing teams.
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Developed account strategy and revenue forecast for assigned agency and advertiser accounts.
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PROFICIENCY
the sales manager.
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Anatomy Familiarity
Q UA LIF IC A T IO N S •
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Identified all advertising needs that exist within all top-tier prospect and client organizations.
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Developed a client strategy for individual accounts, while working with
Highly experienced in sales, online media, print advertising, email, and event and sponsorship platforms.
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Familiar with selling directly to media buyers and advertising managers at brand organizations.
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Familiar with digital advertising products including a deep understanding of media sales, CPM/CPA pricing, ad performance, and ad targeting ecosystems.
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Huge knowledge of developing new business through prospecting. Exceptional knowledge of uncovering sales opportunities within a current client base.
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Sound knowledge of scheduling and presenting to individuals, groups, and executive-level personnel.
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Deep knowledge of structuring integrated print and online programs. Proficient in the Internet, MS Word, MS Excel, MS PowerPoint, and MS Outlook.
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Ability to quickly assess needs of customers. Remarkable ability to work independently and thrive in a fast-paced environment.
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Ability to effectively present award-winning software over the phone and via the web.
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