C-BIZ: Summer 2018

It’s all of our business.

SUMMER 2018

Could local players in wind, water and solar sectors make Virginia a leader in the renewable energy industry?

Doing good

Our secret backbone: 10+ influential nonprofits How Custom Ink is putting its stamp on national success

POWERINGUP

Is hemp the new A cross-body tobacco? Ag belt with industry says yes unlimited uses

Charlottesville's top 50 employers (hint: It's not just UVA!)

2 C-BIZ

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SUMMER 2018

24 25 Should you buy cryptocurrency?

Business advice from an executive coach.

IN THIS ISSUE...

13 THE PITCH

13 17

Hype around hemp continues, thanks to a few key industry figures.

Charlottesville’s top 50 employers (it’s not entirely who you’d think!)

19 18 23

A storage solution to keep close to the chest.

T-shirt printer Custom Ink is sizing up.

UVA’s economic impact, by the numbers.

308 E. Main St. Charlottesville, VA 22902 (434) 817-2749 ■ c-ville.com c-ville.com/cbiz

46 Power players

The story of Charlottesville’s booming renewable energy industry starts with Sandy Reisky, an entrepreneur who in 2000 founded Greenlight Energy. Greenlight developed wind energy projects and, it turns out, shaped the local conversation about power alternatives forever.

Plus: State and federal incentives for businesses.

■ From wind to wave, Charlottesville’s greatest energy sources.

■ How climate consciousness is good for the bottom line.

27 35

Renting might be smarter than buying.

Good business

What the “third leg of the stool”—after the private and public sectors—contributes to our community.

58 BACKSTORY

The People’s National Bank: 1863.

C-BIZ, a supplement to C-VILLE Weekly, is distributed all over Charlottesville, Albemarle County and the Shenandoah Valley. C-VILLE Weekly Editor Jessica Luck. C-BIZ Editor Caite Hamilton. C-BIZ Consulting Editor Sierra Bellows.

Contributors Nathan Alderman, Joanna Breault, Rachel Brozenske, John Feminella, Shea Gibbs, Erika Howsare, David Posner. Copy Editor Susan Sorensen. Creative Director Bill LeSueur. Editorial Designer Max March Graphic Designers Tracy Federico, Henry Jones, , Lorena Perez. Account Executives Spencer Dole, Erica Gentile, Theressa Leak, Katie McCartney, Alex Patterson, Kyle Robinson, Cindy Simmons, Beth Wood. Production Coordinator Faith Gibson. Publisher Aimee Atteberry. Chief Financial Officer Debbie Miller. Marketing Manager Anna Harrison.

A/R Specialist Nanci Winter. Circulation Manager Billy Dempsey. ©2018 C-VILLE Weekly.

C-BIZ C-BIZ 7 7

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COURTESY STEADFAST FARM

Agriculture

Not for smoking Hemp advocates want to be taken seriously, and lawmakers are finally starting to listen BY SHEA GIBBS

T

he Virginia state legislature recently passed a bill that will allow farmers to grow hemp statewide. So area kombucha fanatics and music festivalgoers can now update their wardrobes with local goods just like the rest of us.

This, of course, is just the type of joke industrial hemp advocates abhor. Hemp, they say, is a great cash crop, contains a negligible amount of the psychoactive drug that makes weed so much fun and could join soybeans and corn on any farm or make up for former tobacco growers’ lost revenues. CONTINUED ON PAGE 14

C-BIZ 13 13 C-BIZ

The Pitch > Agriculture CONTINUED FROM PAGE 13

Hemp—it ain’t just for necklaces and Festy bags anymore.

“The reason the industry has so much issue is because of its cousin,” says Jason Amatucci of the Virginia Industrial Hemp Coalition. “But in some states, it has been marijuana that has pushed hemp. We’ve done a lot of research, and people now understand what hemp is and what it is not.”

And what is it exactly? “It’s a great rotation crop,” according to Amatucci and other local agricultural experts.

Thomas Jefferson grew hemp. How bad could it be?

According to the Thomas Jefferson Foundation, hemp was grown extensively at Monticello in the late 1700s and used primarily for clothes-making. Fast forward a couple hundred years, and the federal Marihuana Tax Act of 1937 put hemp on the same list of controlled substances as smokable dope. The non-psychotropic plant still sits on that list today, though the Hemp Farming Act of 2018, introduced by Republican Majority Leader Mitch McConnell, is currently on the fast track to the Senate floor for a vote.

This isn’t the first time hemp advocacy has gained ground. As early as 1999, the Virginia General Assembly heeded its constituency and called for the feds to revise their hemp policies.

At the time, however, hemp was still closely tied to marijuana, and plenty of folks thought legalizing it meant dank nugs would start popping up in farms all over the country.

Virginia took its own action several years ago, passing the 2014 Agricultural Act and allowing research institutions to work with commercial farmers to grow industrial hemp. The bill did not allow anyone to profit from hemp sales, though, so universities had been confined to exploring future opportunities, with a focus on developing seed and varietals that could thrive in Virginia, exploring applications and processing methods and understanding the soil-fixing properties of the plant.

“Every time farmers put it in, they see their other crops do better,” Amatucci says. “It goes deep and opens up the soil, provides nutrients and more aeration into the soil. It’s a great thing for compact and hard clay soils.”

In April 2018, the state legislature and Governor Ralph Northam enacted House Bill 532 and Senate Bill 247, which allow Virginians to grow and process industrial hemp without being a participant in a research program. The legislation has opened the door to farmers all over the state to register as hemp growers and processors, effective July 1.

14 C-BIZ

COURTESY STEADFAST FARM

Hemp history

Hempheads

Until the new legislation takes effect, researchers at institutions like James Madison University, and more recently the University of Virginia, controlled the state’s hemp game. Michael Timko has headed up the effort at UVA. “One of the research’s points of emphasis is finding the variety that will best perform and offer the best advantages in Virginia,” Timko says.

But UVA’s first successful harvest was only last October, and Timko says it will be a steep climb to fire up Virginia’s hemp production and compete with other states. The two biggest issues are processing the harvest and maintaining a consistent supply of quality seed through replanting efforts.

Timko and his team are replanting seed from last year’s trial harvest and are bullish about its prospects this year. He says they’ll be looking into certifying some of their seed this year, which is not a requirement but would give farmers confidence that the product they’re buying has the cannabinoid levels and performance characteristics they expect.

Timko believes the new bill, which opens the door to non-research entities looking to grow hemp, should only help university research teams, as they’re likely to grow their list of participating farmers. UVA is expecting a number as high as 15 this year.

“We have our eyes on the larger scope of the research and being ready to contribute to the industry,” Timko says. “From a research point of view, this year is a transitional year, and when we move towards farmers being able to grow without being in partnership with the university, I still think they will be engaged in the research.”

Amatucci is similarly optimistic, saying the new law is a “good foundation for businesses to feel comfortable risking the investment of time and energy to create this industry.” He says 2019 should be a good first year of commercialized hemp growth, but there are still roadblocks, as the industry is “in its infancy.”

Hemp hustling

Marty Phipps has been flipping hemp in Virginia longer than just about anyone. As a major distributor of hemp animal bedding, he’s purchased his raw material from foreign suppliers for years.

Now that’s changing.

Phipps said that by 2019, he will have a deal in place with a U.S. processor, which will mean good things for his balance sheet and also indicates “the industry is moving faster than [he] thought.”

Animal bedding, oils, clothing and other textiles are just the beginning of the applications in which hemp could be useful, Phipps says. He points out hemp fibers can be blended into plas-

Tracking Virginia hemp Industrial hemp has been around Virginia for hundreds of years, but its history has been marked by setbacks. _

1774

Thomas Jefferson references hemp seed in a letter.

The Thomas Jefferson Foundation notes hemp was grown at Monticello primarily for clothing fabrication. _

1937

Hemp goes on the same federal list of controlled substances as marijuana. _

1999

Virginia Legislature passes resolutions calling for a revised federal hemp policy. _

2014

Virginia Legislature makes it legal to grow hemp in association with a research entity. _

2018

Virginia Legislature opens the door to commercial hemp growth and creates a registry for industrial cultivators; Congress pushes the Hemp Farming Act, which would remove hemp from its list of controlled substances.

tic products, for example, without changing their customer-facing properties.

And if the market’s there, farmers will follow.

“Industrial hemp allows the farmer to have another option to put in his field for a source of revenue,” Phipps says. “If a farmer is growing soybeans, someone else is setting the price. If he can grow hemp as well, we might see the farmer make more money in those fields. It puts the ball back into the farmers’ hands.”

Advocates say hemp is also good for consumers, pointing to the seeds’ high omega oils con-

tent and the processed goods’ low dust and biodegradability.

With much of the stigma associated with hemp a thing of the past, Amatucci and Timko agree the only barriers to growth at this point are sorting out the supply chain, from seed development to hemp processing to sales channels.

“It’s not going to be overnight,” Amatucci says.

“But if farmers are interested in this, it will return something on the investment. They just have to be patient, learn a new crop and wait for the market to catch up.”

MIRACLE GROW What’s this allpurpose plant good for, anyway?

Here are a few of its uses.

FOOD Hemp seeds are rich in fatty acids like lanolin and can be crushed to make oil or flour,

eaten raw like nuts or added to recipes for extra protein. (It’s good for animals, too!)

HOUSING Using hemp for homes means stronger resistance to weather. Cement made from hemp, which uses minerals and core fibers, is strong and durable.

FUEL Seed oils produce biodiesel and stalks produce biofuel during the process of cultivation.

OTHER USES Hemp fiber can be used in paper, plastic (usually biodegradable!), clothing, body oils and lotions, carpet, rope and more.

C-BIZ 15

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The Pitch > Employment

The big fifty 50 largest employers in Charlottesville and nearby counties Remember when there was so much talk about supporting the coal industry in West Virginia and it turned out that coal only employed about 12,000 people in a state with a population of 1.8 million? When we make decisions about our community, it’s important to know where we invest our labor force. The university, hospitals, schools and the public sector employ a lot of people in Charlottesville and nearby counties. A surprisingly large number of people work at grocery stores. Some of these big employers are national companies, but more than a few of them have their roots here.

1. University of Virginia / Blue Ridge Hospital

28. Wegman’s

University of Virginia

29. Pharmaceutical Research Association

2. University of Virginia Medical Center

30. FIC Systems

3. County of Albemarle 4. Sentara Healthcare

31. Thomas Jefferson Foundation

5. City of Charlottesville

32. Postal Service

6. UVA Health Services Foundation

33. GE Fanuc Automation North Corporation

7. State Farm Mutual Automobile Insurance

34. Lowes’ Home Centers, Inc.

8. Charlottesville City School Board

36. Farmington Country Club

35. Morrison Crothall Support 37. Buckingham Correctional Center

9. U.S. Department of Defense

38. Boar’s Head Inn

10. Fluvanna County Public School Board

39. Fluvanna Correctional Center

11. Sevicelink Management Com Inc.

40. RMC Events 41. Harris Teeter Supermarket

12. Wal-Mart

42. Hanover Research Council

13. Food Lion

16. Piedmont Virginia Community College 17. Greene County School Board 18. Kroger 19. Lakeland Tours 20. Northrop Grumman Corporation 21. Nelson County School Board

44. University of Virginia Healthsouth LLC 22. CFA Institute 23. Aramark Campus LLC 24. Crutchfield Corporation 25. Wintergreen Resort 26. Capital IQ Inc. 27. Buckingham County School Board

COURTESY MARTHA JEFFERSON HOSPITAL

15. Region Ten Community Services

43. Westminster Canterbury of the Blue Ridge

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14. Atlantic Coast Athletic Club

Sentara Healthcare

45. VDOT 46. Gretna Health Care Center 47. Dillwyn Correctional Center 48. St. Anne’s-Belfield School 49. Design Electric 50. Fresh Fields Whole Food Market

C-BIZ 17

The Pitch > Manufacturing

Ink positive A local business with nationwide ambitions continues to grow

By Shea Gibbs

C

T-shirt printing company Custom Ink nets “a few hundred million in revenue,” according to founder Marc Katz (below).

COURTESY CUSTOM INK

ustom Ink has been operating out of Charlottesville for nearly a decade, but the company has only recently put its name up for all to see.

The custom design and printing firm, which has shown staggering growth over the last 15 years, focuses on its online audience. Wherever you are in the country, if you want a bushel of unique printed T-shirts, CustomInk.com is your huckleberry.

The city in which Custom Ink’s first and largest production facility is located has always been of less importance.

Company co-founder and CEO Marc Katz launched Customink with several college buddies in Northern Virginia in 2000. The idea was to take the largely fragmented custom T-shirt business— serving clubs, social groups, sports teams, bachelorette parties, nerds, goofballs and hipsters— and give it a single home on the web. Inc. Magazine ranked Customink, little more than a web portal at the time, the 55th fastest growing U.S. business in November 2005.

During the next 12 years, the company, which became Custom Ink in 2017, has grown more than 100 times over in terms of employment.

While the privately held business doesn’t divulge specific sales figures, Katz says it’s doing “a few hundred million in revenue and growing.” The Washington Business Journal pegged that estimate at $230 million in 2014 and $300 million the next financial year. Katz told the journal he thought Custom Ink could eventually be a billion-dollar company.

“We are a category leader, and yet we have single digit market share because it is such a large, fragmented business,” Katz says. “It’s competitive, but we think we add a lot more to the industry.”

Always focused on letting customers print T-shirts on hundreds of styles and colors with custom or house-designed graphics, Custom Ink also offers bespoke towels, hats, bumper stickers, holiday ornaments, drinkware and promotional products.

Much of the swag is printed right here in C’ville.

Custom Ink launched its first production facility, where it does design, printing and more, in Charlottesville in 2011, around the same time it started opening brick-and-mortar stores throughout Vir-

ginia. The local plant opened with just 30 team members but expanded in 2014, tripling its floor space and seeing local employment spike to 185.

Then, earlier this year, Katz and his team christened their first storefront in Charlottesville, setting up shop at Barracks Road. Custom Ink today operates 16 stores nationwide—in Virginia, Texas and Nevada—and plans to open another Virginia location later this year. The brick-andmortars, Katz says, offer a fun experience that might get lost on the web—customers can stroll into the design center and work directly with a Custom Ink team member. The C’ville location uniquely offers same-day digital printing.

Launching the Charlottesville store is a move intended to not only grow sales but also connect Custom Ink to the community, Katz says. For folks

“IT’S COMPETITIVE, BUT WE THINK WE ADD A LOT MORE TO THE INDUSTRY.” MARC KATZ 18 18 C-BIZ C-BIZ

The Pitch > Innovation

Cross talk A wearable solution to storage

By Caite Hamilton

N

ecessity, as they say, is the mother of invention. At least, it was for Margaret Murray Bloom, who as a local event planner (and a woman tired of hauling around a purse all day) needed a solution to keep her hands free.

“I developed the idea from a true pain point,” Bloom says. “I never knew where to put my phone, wallet and keys. My pockets weren’t big enough for those items and purses never served me well.” So she came up

MATT BURKE PHOTO

who might not have known the fastest growing T-shirt printer in the country was anchored in C’ville, it’s a shining light of its services.

“Sometimes, if I was out with friends or my wife, I wouldn’t have mentioned [Custom Ink],” says Collin Wilson, manager of the new Barracks Road store. “But now that we have a storefront, I’m a little more forthcoming. It’s actually a natural progression, moving from an online presence only to giving customers an opportunity to come in and touch and feel what we have to offer.”

Grafton Boone, a production manager at the Charlottesville printing plant, says Custom Ink has been laying the groundwork in C’ville for years. “When we first moved down, it was like, ‘Hey, this doesn’t feel like Custom Ink,’” he says. “Now we are a part of the community.”

Long before the shop next to SweetFrog on the north side of the Barracks Road Shopping Center, Custom Ink’s been joining local fundraising initiatives and working with community groups like the Greene County Little League.

Now, people with a belly full of froyo can stroll by and see what’s going on at the nationwide dot-com.

“Business has been great,” Wilson says. “It’s been a lot of fun opening the store, seeing the interest from the community that comes along with that.”

Katz agrees—he couldn’t be happier to see the Custom Ink storefront bringing more local recognition to his nationally-focused company. But, big picture, the Charlottesville presence is much more than just a sign on a shopping center marquee.

“There’s a lot of market potential still out there, and we are very much thinking about the future,” he says.

“We want to keep the growth growing, and I would expect Charlottesville will be an important part of the picture on an ongoing basis.”

with the Murray Belt, a crossbody belt with “stations” for all the essentials.

It looks a bit like something Wonder Woman or Rey in Star Wars might wear (that is to say, badass), with its thick strap and mobile, removable pouches. But why create a crossbody version? Where a waist belt fails, Bloom says, is in wearability: It doesn’t flatter most figures, has a tendency to pull your pants down and generally isn’t compatible with dresses.

Plus, it isn’t particularly secure in a crowd.

“The Murray Belt solves a lot of these problems while giving quick and easy access to core items like your phone,” she says.

Bloom says the belts, which are currently being manufactured at a factory in New York City, are set for an official launch this summer, but she’s already looking toward the next iterations, with a range of textiles to suit different wearers.

“The outdoor collection will be breathable, the production collection will be durable, the utility collection will be water-resistant, the traveler collection will be lightweight, the luxury collection might include leather,” she says. “You get the idea.”

C-BIZ 19

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The Pitch > UVA

Outside the bubble A 2016 independent economic impact study examined the University of Virginia’s role in the local and state economy.

Take-home message:

The university is a powerhouse.

Getting schooled: ■ Total operating budget in 2016-17: $3.2 billion ■ Nearly 22,000 UVA students and 91,530 alumni live in Virginia

■ UVA’s Academic Division, Health System and the College at Wise together generate: $5.9 billion in economic activity ■ Jobs provided directly or indirectly: 51,653.

That’s 1 in every 76 Virginia jobs.

■ In 2014-15 fiscal year, UVA’s presence resulted in: $239.9 million in state & local government revenue ■ Research enterprise alone accounts for: $644.5 million and 10,845 jobs ■ Number of companies founded since 2006 as a result of UVA innovations: 53 ■ Number of invention disclosures for commercial consideration submitted by researchers in the 2014-15 fiscal year: 187 ■ In that same year, U.S. patents received: 28

■ Number of companies started by alumni worldwide: 65,000, which generate about $1.6 trillion in annual revenues ■ Employees’ and students’ charitable donations each year: $70.3 million ■ How about Charlottesville? Economic impact of visitors to UVA amounted to $352.9 million in the 2014-15 fiscal year, supporting hotels, restaurants, purveyors of personal goods, entertainment, parking and more.

This represents 3,918 local jobs, and state and local government revenues of $23 million.

C-BIZ 23

The Pitch > Technology

Ask a technologist: Should I invest in cryptocurrency?

By John Feminella

COURTESY SUBJECT

L

ate in the evening of Halloween 2008, the pseudonymous Satoshi Nakomoto published a white paper to an obscure email list. The paper described a new system of exchanging value, named “Bitcoin,” which wouldn’t require the involvement or intervention of a third party. At the time, the paper was largely ignored.

But nearly 10 years later, Bitcoin is worth $150 billion, and a nascent ecosystem of cryptocurrencies and supporting applications has sprung up around it. What happened?

Modern currency fundamentally requires trust in central banks and governments. No one would accept dollars, euros or rubles in exchange for their labor unless they trusted they could spend that money on rent, groceries and gas. But for some people, the idea that a third party can indirectly control the value of their labor this way is irksome. At least for Nakomoto, that motivation seems to have been enough to invent an alternative.

But if currencies require trust, where does Bitcoin’s come from?

The paper’s key innovation was to create trust with mathematics and data structures rather than institutional hegemony. Collectively these structures are called a blockchain, so named because transactions are organized into digitally signed groups called blocks, which are then linked together in ways that make it difficult to forge or alter the transactions in them.

In the decade since Bitcoin’s introduction, thousands of cryptocurrencies have been created—and most have languished—each with their own ideas about blockchains. Some have staying power and legitimacy, such as Bitcoin’s more sophisticated sibling, Ethereum. But countless others have proven to be nothing more than meretricious Ponzi schemes that bilked investors of billions.

In such a volatile and unregulated environment, how can one separate the wheat from the chaff? Several entrepreneurs in Charlottesville are coming up with their own answers to this question.

Ryan Adams, a longtime technologist and Charlottesville business leader, started Mythos Capital to research and explore the cryptocurrency ecosystem. Adams describes Mythos as a “crypto-asset investment company,” whose goal is to determine which visions of blockchain’s future will ultimately survive the test of time and invest in them.

Adams believes that “the playing field is simply too crowded” right now. Eventually, he thinks, “different cryptocurrencies may each take different roles for the distinct responsibilities of money,” in the same way that people use gold bars, credRyan Adams it cards and dollar bills differently.

Others in Charlottesville are coming up with novel ideas for how blockchains could be useful. Seth Baxter and Worth Becker, co-founders of consulting company Neuralux, are working on a new venture called EconomyX to explore how the transparency of blockchains could be used to help investors in private equity markets conduct due diligence.

And Moonlighting, a freelance jobs marketplace headquartered in Charlottesville, is promoting its own Moonbit cryptocurrency as a way to help its freelancers get paid.

Blockchain has use potential far greater than just exchanging money; it can be used to preserve historical records, pay parking tickets, even vote. But blockchain technology comes with many trade-offs and regulatory challenges, and there’s a long way to go for any of these ideas to be usable at scale. At one point last year, if you wanted to buy a $5 slice of pizza using Bitcoin, you would pay $50 in transaction fees, wait about an hour for your transaction to clear and consume as much energy as your house uses in a week. That’s a very expensive inconvenience for a cryptocurrency that wants to supplant cash. It’s also a long time to wait for your pizza.

It’s difficult to predict where we’ll be in another 10 years, or if the current blockchain ideas will even be around. Perhaps, much like the internet, it will take many iterations on the core technologies before any of them can achieve ubiquity. But one thing is certain: Lots of people are paying very close attention.

John Feminella is the co-founder of analytics startup UpHex and an adviser at Pivotal. He lives in Charlottesville and enjoys solving difficult technology problems.

“DIFFERENT CRYPTOCURRENCIES MAY EACH TAKE DIFFERENT ROLES FOR THE DISTINCT RESPONSIBILITIES OF MONEY,” SAYS LOCAL TECHNOLOGIST RYAN ADAMS, MUCH IN THE SAME WAY THAT PEOPLE USE GOLD BARS, CREDIT CARDS AND DOLLAR BILLS DIFFERENTLY. 24 C-BIZ

The Pitch > Advice

Ask an executive coach: Advice for the C-Suite from a local highperformance consultant

By Rachel Brozenske

Q

uestion: How do I know what strategy for change is appropriate for my business?

Do you need a team-building hike along the Blue Ridge? Should you try the latest management strategy you read about in your favorite business journal? Or should you continue the annual management training program that you’ve run for years?

It’s common for us to have a client say things like, “Did you know that Zappos pays leaving bonuses?

We should try that...” or “Have you seen that presentation about how Netflix doesn’t have a policy manual?” or “I heard that you helped my friend’s team with a retreat. Would you do the exact same thing for us?”

How are business leaders supposed to decide what to do to strengthen their teams and organizations?

One of the great—but sometimes challenging—features of the business landscape in Charlottesville is that we have organizations of all shapes and sizes. It’s great for the

Rachel Brozenske

diversity of our economy and the vitality of our community, but it means that the best way to develop your team and grow your business might be dramatically different than what others around you are doing.

To determine the solution that fits your circumstances, as a leader you need to be able to both understand your specific context and articulate your desired outcomes before introducing a policy change or investing in a new program. A few simple questions can help.

1. What do you hope this action or initiative will accomplish?

2. How would you like people to act or work differently after this action or initiative?

3. What would need to happen for that change to take place?

These questions help us focus on the outcome so we don’t get caught in a wave of enthusiasm of what others are doing. The leaving bonuses at Zappos make a lot of sense in the context of its operating model, but there’s a good chance that your business is different. Policy manuals can be robust or practically nonexistent, but their usefulness depends on the culture and systems of your organization. Retreats can be important ways for teams to build habits and make decisions, but they aren’t effective interventions to address a colleague’s disruptive behavior.

The next time you hear about the new strategy of a business on the other side of the Downtown Mall or off 29, consider your own possibilities. These simple questions can help you decide whether it’s the right move for you, too.

BE HERE TO COLLABORATE After undergoing extensive renovations, the Highland Center is now a state-of-the art facility with professional amenities, set near the area’s wild and scenic surroundings. Just right for work retreats, it offers the perfect space to generate new ideas and catch a breath of fresh air.

Whether your group needs a small or large venue for a board meeting, conference, or workshop, the Highland Center has the right space for you. Companies large and small agree that the Highland Center, a masterfully renovated 1920’s school building is a refreshing alternative to traditional business spaces.

The Highland Center boasts a large auditorium space, and a conference room, as well as a smaller board room for more intimate meetings. Be in Highland a little longer and take advantage of our teleworking/business incubation space located in the lower level.

Come, Collaborate, and Be in Highland.

BEINHIGHLAND.COM

Rachel Brozenske is the vice president of Allison Partners, a Charlottesville-based consulting firm. She provides coaching, consulting and training to help leaders solve the problems that happen at work.

SANJAY SUCHAK

C-BIZ 25

Ever seen what your real estate Best of C-ville Real Estate Finalist: Jordan Hague agent takes from you?

Interview Jordan before buying or selling your next home.

What separates Jordan from others: - Born and raised in Cville

- Owner and Broker

- Over $16M in annual sales

- Angie’s List Service Award Winner

- Ranked in top 20 out of over 1,000 realtors - Wounded Warrior Project contributor What recent clients say: Testimonial: Jordan is a rock star! We met lots of realtors, but Jordan really stood out to us as being the ideal realtor. This was our fourth experience buying or selling a home and Jordan really made it our best experience yet. He is a savvy negotiator who uses just the right amount of charm, intelligence and persistence to make our deal happen. Because of his low 1% commission, we got our house without paying a cent in closing costs. —Brad and Rebecca

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Equity Saver USA is a full service real estate For more information: www.EquitySaverUSA.com brokerage company charging a 1% commission An Old Dominion Realty & Investment LLC company for its services to buyers and sellers of real estate. The concept was developed while Jordan Hague worked at Dell, Inc., where he learned to identify and distribute commodity products and services more efficiently and effectively to the market at lower prices.

Testimonial: We’ve been absolutely blown away by the service and value Equity Saver USA delivered. This is simply the best real estate representation we’ve ever had, bar none, after 20+ years and a dozen homes bought and sold.

Jordan’s combined a cutting edge business model with best in class service.

I challenge any realtor who would adopt this 1% model to outdo Jordan in his execution. Good Luck. —Steve and Peri

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The Pitch > Finance

Moving money Thinking of buying?

Here’s what to consider

By David Posner

S

pring is traditionally a time of year when the real estate market begins to heat up and people look to move homes. In the Charlottesville area, we have the benefit of a robust economy, stunning natural resources and excellent entertainment. But with our high quality of life comes our seemingly ever-increasing cost of housing.

According to the 2017 Nest Realty Annual Market Report, housing prices in the Charlottesville area have risen each of the last five years to a median value of $295,000 and an average price of $369,551 for 2017. That is compared to a median price of $275,000 and average of $341,534 for 2016. With costs rising across the area, could it actually make more sense to rent, rather than buy? Some argue that renting is tantamount to throwing money away. Others point out that renting a home and investing in other assets, such as stocks, is a more lucrative alternative, with greater liquidity and very little overhead requirements.

Ultimately, the answer to the question of whether to rent or buy a home depends on the needs and circumstances of an individual, or family, and several other complex factors: your level of current retirement savings, how long you intend to own or rent the home and the stability of your job and lifestyle. But, there are other important things to consider.

One oversight people make when deciding if they should rent or purchase a home is in understanding the structure of a mortgage payment.

The biggest misunderstanding: Much of the overall interest on a mortgage is paid in the beginning of the contract.

Using the average Charlottesville-area sales price of $369,551, let’s look at the numbers. With a 10 percent down payment and a 4.5 percent annual interest rate for a 30-year loan, the mortgage would cost $1,685.21 per month. No shock there, but dig a little deeper to learn that, for nearly the first 10 years, over $1,000 per month is going directly to interest. For the first month

MUCH OF THE OVERALL INTEREST ON A MORTGAGE IS PAID IN THE BEGINNING OF THE CONTRACT. THIS MEANS THAT A GOOD PORTION OF YOUR MONTHLY MORTGAGE PAYMENT IS INTEREST DURING THE FIRST YEARS OF YOUR LOAN.

one would pay $1,247.23 in interest and $437.98 in principal. After three years you would still be looking at $1,184.06 in interest and only $501.16 in principal payment. It then takes until November 2032 (more than a decade!) for the value of the equity payments to exceed the interest payments. Including taxes, insurance, closing costs and the other expenses associated with real estate (such as repairs and maintenance), these timelines greatly extend. All this is to say that the ideas of renting as a way of “throwing money away” and buying as “a way to build equity” are both drastic understatements.

David Posner is a local investment executive specializing in utilizing socially responsible options for long-term financial goals.

C-BIZ C-BIZ 2727

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C-BIZ 29

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C-BIZ 35

THE ECONOMIC IMP ACT OF NONPRO F I T S IN

CHARLOTTESV

ILLE

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ristine Nardi asks us to imagine Charlottesville without the nonprofit sector. No Paramount Theater or Discovery Museum on the Downtown Mall. No WNRN to listen to in the car.

No Thomas Jefferson Foundation to open the doors of Monticello. No Jefferson School to preserve the legacy of the African-American community. No University of Virginia or UVA Health System.

“The nonprofits in our community reveal what we really care about and believe in Charlottesville,” Nardi says. “They are the embodiment of our values.

It is often said that more people volunteer than vote. It’s off-the-couch, into-the-community engagement. I would go so far as to say that the work that nonprofits do is one of the key factors in what makes us a unique community.”

Nardi, the executive director of the Center for Nonprofit Excellence, is an inspiring advocate for the nonprofit sector, which she describes as “the third leg of the stool” of the economy. “You’ve got the private sector, the public sector and the nonprofit sector. The nonprofit sector does what the public sector can’t do and what the private sector won’t do, or what it isn’t really designed to do.”

Nonprofits improve the quality of life for everyone in Charlottesville, from kids who learn to cook meals at the PB&J Fund to women who receive counseling at the Women’s Initiative to art lovers who attend the Charlottesville Ballet. “It’s important to realize that we all have a role in the nonprofit sector here,” says Nardi. “We all benefit from the services nonprofits provide and many of us contribute to the work being done as volunteers, board members and financial supporters.”

But how do nonprofits fit into the business community? How do they contribute to the economic success of a city?

Nationally, the nonprofit sector contributed $878 billion to the economy in 2012, or about 5.4 percent of GDP. According to a study by Americans for the Arts, the nonprofit arts and culture industry alone generates $166.3 billion in economic activity every year: $63.8 billion in spending by organizations and an additional $102.5 billion in event-related spending by their audiences.

According to the Bureau of Labor Statistics, the nonprofit sector employs about 11.4 million

Cristine Nardi, the executive director of the Center for Nonprofit Excellence, says the work of nonprofits is a key factor in what makes our community unique.

BOARD ACADEMY

The Center for Nonprofit Excellence provides a wide range of training topics, formats and schedules to boards and board members— from early morning short governance trainings to a half-day board orientation workshop to its signature Board Academy, a deep dive into the most critical aspects of governance. Board Academy’s three-month curriculum consists of interactive classes, readings, experiential learning and network building within the Charlottesville community and is open both to those new to board service as well as more experienced members.

people. That’s 10.2 percent of the American workforce. And most nonprofits, like most businesses, are small: 82.5 percent have annual revenue of under $1 million.

A study from the Johns Hopkins Center for Civil Society Studies states that, “America’s nonprofit sector employs the third largest workforce of any of the 18 industries into which statistical authorities divide the American economy. What is more, it is adding employment at a rate that exceeds that of the country’s business sector. Yet, due to the way national economic data are kept, these facts are unknown to most policymakers—as well as to most leaders in the nonprofit sector itself.”

BEHIND THE NUMBERS

Many people assume that nonprofits are funded mostly by charitable giving. But fees for service account for almost half of nonprofit revenues. (In this sense, they are not unlike other kinds of businesses.) According to 2015 numbers from the National Council of Nonprofits, fees for service provide 47.5 percent of funding for nonprofits nationally, while government grants and contracts account for 32.5 percent, individual giving 7.8 percent, payouts from investments 4.8 percent, grants from foundations 3 percent, bequests 1.5 percent and grants from corporations 1 percent.

It’s difficult to measure the economic impact of the nonprofit sector in Charlottesville. There is economic activity itself, but there are also social benefits that have economic consequences.

For example, an appointment at the Charlottesville Free Clinic prevents a costly visit to the ER. How do we qualify that very real but tricky to enumerate value?

The nonprofit sector’s contribution to employment in Charlottesville is enormous, due in large part to the university and the health system. According to a database compiled by the JHCCSS, nonprofits employ about 4,000 people in Albemarle and 3,900 in Charlottesville.

In 2011, the Arts & Economic Prosperity IV study found that the arts and culture industry in Charlottesville and Albemarle, which is largely but

EZE AMOS

A SEAT AT THE TABLE We spoke with Aleen Carey, board chair of City Schoolyard Garden, to get an inside look at what it’s really like being on the board of a nonprofit.

What does a board chair at a nonprofit do?

There are different types of boards, some are more hands-on and others function more as governing bodies. When I joined CSG, we were a small volunteer organization and did not have a huge staff, so board members literally got our hands dirty to help keep the gardens and the organization growing.

As we’ve grown in scope and budget, we’ve added staff and our board has become more concentrated on governance. We focus on the strategy for CSG as a whole. The executive director manages the staff and the day-to-day execution of all of our programs and outreach. It’s a huge job! Board members fill in anywhere the staff needs our support to pull off events and engage with the students that we serve.

As the chair, I prepare an agenda for and lead our bi-monthly board meetings. I also sit on the executive committee with the chairs of our individual committees, which include philanthropy, governance and finance. I collaborate constantly with the executive director to ensure she has everything she needs to be effective.

I also volunteer my time with the kids in the garden. I am not a green thumb, but it’s fun to interact with the students. We work to offer the kids positive experiences growing their own food, learning about the land and becoming strong leaders, but when I spend time with them, I’m the one who learns.

Why do you do it?

When I retired from the classroom five years ago, a friend suggested I join the CSG board to maintain the positive relationships with students that had made my teaching career so fulfilling.

I’m so very proud of what this organization has done and what it means for our students and their families. Students learn about plants, agriculture and food, but they also gain valuable knowledge about themselves and their place in their community. I’ve helped first-graders plant peas each spring as the slaves did at Monticello. I’ve been led on intricate garden tours by fourth-graders who know every inch of plot they planted. I’ve observed, in absolute awe, as middle and high school students address the Charlottesville School Board. Those are just a few of the moments that have filled my heart over the years.

not exclusively nonprofit, generated $114.4 million in annual economic activity. As well, it resulted in $31.2 million in household income for local residents, $9.2 million in local and state government revenues and 1,921 equivalent full-time jobs.

To better understand the economic role of nonprofits, the Community Investment Collaborative provides a useful and concrete example of how an organization raises money and how that money benefits the economic life of the city. Founded six years ago, CIC helps under-resourced entrepreneurs start and grow small businesses by providing workshops, mentorship and microloans.

Thirty five percent of CIC’s operating budget comes from individuals, 22 percent from local and regional foundations, 21 percent from corporate support from area banks and businesses, 16 percent from local and state government and 6 percent from earned revenue.

Since its founding, the CIC has worked with 278 entrepreneurs who developed 267 businesses, of which 165 were startups and 112 were existing businesses. These businesses have created 131 new full-time equivalent jobs, 120 of which still exist. CIC has made 42 microloans totaling approximately $380,000.

“CIC businesses have generated nearly $6.5 million in wages from new jobs created, a return of investment of $4.84 for every dollar CIC has spent,” says Executive Director Stephen Davis.

“This is just the economic impact from wages. We conservatively estimate that new businesses have generated over $15 million in economic activity since CIC launched.”

Davis says that the impact of CIC goes beyond the hard numbers. “I would say our impact is in helping individuals build stronger businesses, and thus livelihoods for their families,” says Davis.

“We have individuals from different educational, socioeconomic and racial backgrounds working together to pursue their dreams. While we hope their businesses are successful, the impact of these relationships from different parts of our community and region far outlast and outweigh anything we could measure.”

The Albemarle Housing Improvement Program (AHIP) is a nonprofit that delivers critical home services, from emergency repairs to major housing rehabilitations, to individuals and families in Charlottesville and Albemarle who don’t have the resources to do them on their own.

“In fiscal year 2017, AHIP reinvested $1,579,209 in local business through the purchase of goods and services,” says AHIP Executive Director Jennifer CONTINUED ON PAGE 39

WHAT IS A NONPROFIT? According to the Center for Nonprofit Excellence’s “Starting a Nonprofit” toolkit: “A nonprofit organization is one that exists for the public good, rather than to benefit individual owners. Any generated income or property owned by a nonprofit, whether profit or not, is used to support the mission of the organization.

Nonprofit organizations can be unincorporated associations, but in Virginia most take the legal form of non-stock corporations. As a non-stock corporation, the nonprofit is a separate entity from its members so it can own its own property and bank account and offer limited liability for its members. It is run by a board of directors and owned by the public, not by its founder(s).”

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PACT M I N A G N MAKI The exact number of nonprofits in Charlottesville is hard to pin down. The CNE has 257 members, but not every area nonprofit chooses to be a member. Some are big. Some are small. They serve different demographics and many kinds of needs. Their funding models vary, as do their economic impact. Here are 10 that reflect the diversity of nonprofits in our town.

On Our Own Charlottesville

What does it do?

On Our Own offers free peer support services and evidence-based therapeutic intervention for persons with mental health challenges and/or substance use disorders. “Our mission is to provide mutual support, self-help, advocacy, education, information and referral services,” says Executive Director Erin Tucker.

How about money?

Staff and volunteers see 30 to 50 people per day, six days a week. “Our services are free to our members, which is helpful so that folks can access mental health services quickly,” says Tucker.

Charlottesville Community Bikes

What does it do?

A nonprofit bicycle shop that works to promote environmentally sound transportation, recycle bicycles and make cycling accessible. Programs include open shop time—when people can fix their own bikes with help from experts—bicycle maintenance and repair classes, a kids’ bike rodeo and adult education.

How about money?

“Between adults and kids, we give away over 150 bikes per year,” says Executive Director Melissa Wender. The nonprofit relies on donations—sometimes money, other times used bikes and bike parts.

City of Promise

What does it do?

Serving Westhaven, 10th & Page and Starr Hill neighborhoods, City of Promise focuses on the potential of each individual it serves and works to provide support so that potential can be realized, despite obstacles.

How about money?

The organization serves 175 to 300 children and young people each year. “We rely upon individual donations and foundation grants to fund our programs, says Executive Director Denise Johnson. “Most of this support is local, but after August 12, City of Promise received donations from across the state and around the country.”

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Wild Virginia

What does it do?

Works to empower citizens to take action to protect Virginia’s wild forests and waters. The George Washington National Forest is a source of water to both the James and Potomac rivers.

How about money?

278 volunteers and 503 members. “We fundraise by signing up paid members and are grateful for ongoing grant support,” says Executive Director Misty Boos. “Also, each spring we host the Wild and Scenic Film Festival, three nights of inspiring environmental films.”

African American Teaching Fellows

What does it do?

Committed to recruiting, supporting, developing and retaining African-American teachers in local schools, AATF currently has 14 teachers in schools in Charlottesville City and Albemarle County, and a total of 21 teachers statewide,” says Executive Director Tamara Dias.

How about money?

“Research indicates that it costs about $20,000 to hire a new teacher due to teacher turnover in public schools. The 21 educators that we have statewide correlate to a savings of more than $400,000,” says Dias.

The Emergency Food Network

What does it do?

Provides food for three days of balanced meals, once a month, to individuals and families in Charlottesville and Albemarle. “Each month, we supply food to 116 seniors, 732 adults and 681 children, on average,” says Office Manager Cari Brown.

How about money?

EFN is an all-volunteer organization, with no government or commercial support. This independence has allowed EFN to provide assistance with no questions asked other than place of residence—no income limitations, no work or reference requirements.

Charlottesville Free Clinic

What does it do?

Through a strong network of volunteer providers, the CFC provides physical, mental and oral health care to uninsured members of the community who would otherwise have no access to care.

How about money?

In 2017, the CFC saw 2,913 patients for 9,608 visits. The CFC used the skills of 673 volunteers to make this possible. More than $3 million in prescription medications were distributed at no cost to patients. The value of donated professional medical care is significant—close to $400,000 each year.

Allegheny Mountain Institute

What does it do?

Cultivate healthy communities through food and education. “The newly launched AMI Farm at Augusta Health is a joint venture of AMI and Augusta Health to raise awareness about the importance of healthy eating and sustainable growing practices,” says Executive Director Sue Erhardt.

How about money?

Supported by a variety of sources, including grants, foundation support, fundraisers and produce sales. “We offer most of our workshops and community classes at no charge,” says Erhardt. “AMI purchases from many suppliers in the region to buy garden supplies, compost, animal feeds, equipment and more.”

Big Brothers Big Sisters of Central Blue Ridge

What does it do?

Create and support positive, long-term mentoring relationships for youth facing adversity. Participants are between the ages of 6 and 18 and services are free. More than 70 percent of kids in the program say they have increased educational expectations, and a reduction in attitudes toward risky behavior such as smoking, drinking, and truancy.

What about money?

Each year, an average of 250 volunteers work one-on-one with a young person. “Each mentor commits to spending at least one hour a week, for a minimum of a year, with their Little,” says Executive Director Athena Gould. “That’s 91,250 hours of time invested in those that need us the most.”

Georgia’s Healing House

What does it do?

Provide a safe, therapeutic and structured home for women in the early stages of recovery from alcohol and drug addiction and mental health challenges. The 12-bed residence offers women support, accountability, mentoring and transitional services toward independent living. Since it opened in 2015, 79 women have been served.

How about money?

Many of the women served have been incarcerated or homeless. “The cost of residential substance abuse treatment typically averages between $400-500 per day,” says Heather Kellams, who does fundraising, community relations and programming. “The cost of being housed in the Albemarle County Regional Jail is $87.17 per day. Our cost is approximately $35 per day, which is cost effective for our community.”

Jacobs. “Most of this, about 70 percent, were local supply houses and subcontractors. Most of the funds we raise go right back out into the community in the forms of goods and services that transform into home repairs for our neighbors.” AHIP has 30 employees, which includes three construction crews who in 2017 helped 266 people in 123 households.

Though nonprofits that provide social services often have a more difficult task in quantifying their economic contribution, their work often saves a significant amount of public money while helping build a more productive workforce, both now and in the future.

Piedmont CASA (Court Appointed Special Advocates) provides trained volunteers and professional staff who advocate for the best interests of abused and neglected children and youth. “Research shows that kids with CASA Volunteers spend less time in foster care, which saves local, state and federal dollars,” says Piedmont CASA President Alicia Lenahan. “Research also shows that a meaningful relationship with at least one supportive adult can make the difference in the life of a victimized child. That can help break the cycle of abuse and neglect.”

MAKING CONNECTIONS

The CFA Institute is a not-for-profit organization that started in Charlottesville 50 years ago as a two-person office in Monroe Hall. The CFA Institute is the global association of investment professionals that sets the standard for professional excellence and credentials. Now, it employs 600 people and has eight offices around the globe, though it is headquartered here in a former Martha Jefferson Hospital building. In 2016, the CFA Institute generated $261 million in the region.

The CFA Institute has launched strategic partnerships with local nonprofits including the Senior Center, Habitat for Humanity, as well as Charlottesville High School to help improve the financial health of the community. It also works with the Center for Nonprofit Excellence to promote financial best practices to help nonprofits grow and be more financially stable.

Tech Dynamism is a local technology consulting firm that often provides services for nonprof-

SANJAY SUCHAK

CONTINUED FROM PAGE 37

The work of Piedmont CASA, says its president, Alicia Lenahan, helps save local, state and federal dollars by helping kids spend less time in foster care.

its. “Our company was founded to serve the communities we live in. Our work with nonprofits aligns with that mission,” says Dave Alley, manager of business development at Tech Dynamism.

The company worked to develop the N2Work tool, which helps job seekers find employers and the resources they need to successfully find and maintain employment, with the Charlottesville Works Initiative and Piedmont Virginia Community College. “N2Work is a mobile-friendly platform

Three large nonprofit organizations in Charlottesville are in the process of finding new leaders. Anne Scott was the president and CEO of the Charlottesville Area Community Foundation until last October. United Way-Thomas Jefferson Area’s President Cathy Train will leave the organization once a new leader has been found. The Charlottesville Regional Chamber of Commerce is seeking a president and CEO to replace Tim Hulbert, who stepped down in February.

SANJAY SUCHAK

CHANGE IN LEADERSHIP

Stephen Davis

enabling employers to create job postings and peers to guide job seekers through a dynamic assessment linking job seekers with resource providers,” says Alley. Helping people find, and keep, jobs helps the economy grow. “A rising tide does truly lift all boats,” says Alley.

In an article in The Chronicle of Philanthropy, Sean Stannard-Stockton argues that nonprofits diversify the economy in important ways. During the last recession, when private companies were cutting jobs, nonprofits actually increased employment. Nonprofit employment is often counter cyclical to the for-profit sector because when the economy is up, for-profit business is up, but when the economy is down, there is more unemployment and more community need to which nonprofits must respond.

Stannard-Stockton suggests that there is only one meaningful difference between for-profit businesses and nonprofits. “When a nonprofit operates, it creates financial value in a very similar way [to a for-profit company],” he writes. “It also employs people and acquires goods and services from other companies. This financial value adds to economic growth and advances standards of living in an identical manner to for-profit activity. The only significant difference is that nonprofits reinvest all of their financial surplus back into their organizations.” Whereas for-profit businesses give some of the surplus to owners or investors.

Nardi sees another difference. “It’s a difference of mission,” she says. “One is motivated primarily by profit and the other is motivated by social good.”

C-BIZ 39

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When the Berlin Wall fell, Sandy Reisky sensed opportunity. From Munich, where he worked in finance, “he rented a jackhammer, drove to Berlin, and took as many pieces as he could,” recounts Jonathan Baker, Reisky’s longtime friend and fellow UVA alum. “He fashioned them with a little stand and sold them to whomever he could. This was before eBay and before the web, so this took hustle!”

Even in 1989, Reisky was thinking green. He donated half his profits from selling parts of the wall to clean up East German pollution. In 2000, he followed up by starting his own company to develop wind energy projects.

When he decided to found Greenlight Energy, Reisky says, “Charlottesville seemed like the most logical place.” It was Reisky’s home, and here he found a supportive network of investors and a vibrant community of entrepreneurs and creative workers.

“To my knowledge, Greenlight Energy was the first renewable energy company in Charlottesville,” says Matthew Hanztmon, who served as its managing director. “Greenlight [showed] that a nationally competitive energy company could successfully grow and compete with a base in Charlottesville.”

Let a hundred powers bloom

JACKSON SMITH

BP bought Greenlight in 2006, but its core talent stayed here and kept starting businesses.

“Out of the Greenlight headwaters flowed Element Power, Apex [Clean Energy], HelioSage, Columbia Power, Axio Solar, Greenlight Biofuels, Hexagon Energy, and Lumin,” says Baker, who invested in Greenlight and served on its board of advisors.

Apex Clean Energy’s Sandy Reisky started thinking green in 1989, when he sold parts of the Berlin Wall and donated the profits to clean up East German pollution.

48 C-BIZ

After Greenlight, Reisky founded or cofounded Axio, for utility-scale solar, which he sold to SunEdison in 2011; Columbia, which develops technology to generate power from ocean waves; Greenlight Biofuels, acquired in 2015 by Valley Proteins; and Apex Clean Energy, founded in 2009.

Reisky is chairman and chief strategist at Apex, which builds wind and now solar projects nationwide, then sells them to utility companies, sells those projects’ generated power or operates the plants under contract to organizations such as the U.S. Army and IKEA. Meanwhile, Baker, along with Hantzmon and other Greenlight alumni, founded solar developer HelioSage in 2008. “Most of HelioSage’s early partners were from the Greenlight team,” he says. Panasonic-backed Coronal Energy bought HelioSage in 2015; today, Baker is Coronal’s chief talent officer.

Hantzmon, a Columbia co-founder and HelioSage COO, has now founded Hexagon Energy, which aims to develop green energy projects via multiple sustainable technologies.

Other local players include solar developer SunTribe; Lumin, whose “smart panel” helps homeowners and utilities monitor their energy use; and Fermata Energy, working to smooth out peaks in the electric grid with the power stored in parked electric cars.

Firefly and ReThreads owner Melissa Meece participates in C3’s Better Business Challenge, a year-long program that presents energy-smart ideas to local businesses in a friendly competition.

Green shoots and gray clouds

“Energy-related businesses play a vital part in our economy,” says Jason Ness, the city’s business development manager. These companies offer well-paying jobs at multiple rungs of the economic and educational ladder, with career possibilities that help retain valuable employees, he says.

“We employ nearly 300 employees in the clean energy space,” says Charity Pennock, director of the Charlottesville Renewable Energy Alliance.

“We’ve developed over $6.5 billion in clean energy projects. And those projects are providing power to the equivalent of 750,000 homes.”

But despite renewable energy’s growth in Charlottesville, the industry faces local and national obstacles.

Pennock says local businesses have to work hard to draw talent to a relatively smaller market than most energy hubs. Knowing that there are other companies here is a big plus in attracting employees, she says.

Beyond talent, Reisky notes tough competition for real estate. “Office space in downtown has run at over 95 percent occupancy and has only trended upward,” he says. Apex, currently spread across three buildings throughout the city, will soon consolidate in a newly built headquarters on Garrett Street.

“On the national level,” Reisky says, “wind and solar have been the dominant sources of new electricity for the past several years. A combination of low prices and extraordinary pubCONTINUED ON PAGE 52

EZE AMOS

Starting with a greenlight

O T R E POW PLE O E P E TH C3 sparks business opps through climate consciousness

By Joanna Breault

A

s Antoine de Saint-Exupéry wrote, “A goal without a plan is just a wish.”

Back in 2012, the city of Charlottesville committed to a 10 percent reduction in greenhouse gas emissions by 2035. It’s a commendable goal, but its success hinges on daily decisions by residents and businesses. To that end, in October 2017, Grey McLean founded Charlottesville Climate Collaborative. C3 seeks to educate and empower individuals, businesses, schools and other communities in Charlottesville and Albemarle County to make environment-protecting changes.

GOOD CREDITS

Four federal incentives make it easy to adopt solar power

By Joanna Breault

B

as businesses, and registration is ongoing. Participants compete for awards and enjoy connecting with one another socially; they also stand to see substantial savings.

“So often in the business community, where the conversation starts isn’t with the climate but with, ‘How can we help you improve the financial operations of your business?’” McLean says. “These changes make sense on their own. That’s where we meet businesses. Solar, LEDs and energy efficiency make sense in their own right. We provide help in these areas so that it becomes a no-brainer.”

C3 seeks to connect with individuals and families as well as organizations. Later this summer, it will launch its pilot model for the Home Energy Challenge, an initiative that connects neighbors, through house parties and an online platform, around the goal of reducing energy costs and environmental impact.

As C3 deepens its roots and extends its influence, it holds to an often-unsung priority: learning. C3 has met with environmental leaders, small business owners and faith leaders.

“Right now we are doing a lot of listening,” says Kent. “We are asking, ‘What issues are you already tackling? And if climate were to be a part of that, if you were to take action on climate, what would that look like? Where can climate fit into what you are already doing?’”

FILE PHOTO

McLean envisioned Cville Renewable Energy Alliance, the trade association trying to put Charlottesville on the map as a hub of the renewable energy industry. But C3, he says, is a broader effort to meet local goals. That begins with giving people practical steps to take.

“When it comes to this issue, people say, ‘I know I should do it, I agree with it,’ but people are busy, and it takes time to research this and understand the economics,” McLean says. “We are trying to make it as easy as possible; to tell people, ‘Here are the top five things you can do.

If you want to take action, here’s a resource for you to take action.’”

C3’s largest initiative is the Better Business Challenge, a year-long program that presents energy-smart ideas to local businesses and creates a good-natured competition among them as they implement money- and environment-saving actions. The Better Business Challenge was last held in 2014 by Teri Kent (founder of Better World Betty and now C3’s director of programs and communication). Local businesses switched to LED light bulbs, changed thermostat settings, evaluated water fixtures for leaks and took dozens of other practical steps. Seventy-eight businesses participated in 2014, and Kent hopes to see that number double in 2018. The competition is open to schools, nonprofits and congregations as well

usinesses that install solar power systems stand to see a substantial bump to their bottom lines over time. But the initial installation can be pricey. To mitigate this hurdle, both city and federal governments offer incentives.

The city of Charlottesville offers a credit on real estate tax bills for five years after installing solar. The credit is a portion of the total cost of certified solar energy equipment, facilities or devices that are attached to real estate within the city of Charlottesville.

Claiming this credit involves arranging an inspection by the city’s building inspector and filing an application.

Thanks to a grant from the city of Charlottesville, LEAP (Local Energy Alliance Program) and the UVA Community Credit Union offer commercial property owners access to low-interest loans for energy efficiency or renewable energy projects. Rates are as low as 0 percent.

In addition, there are two federal programs that can benefit businesses considering environment-protecting measures. One is the Solar Investment Tax Credit, a 30 percent credit for solar systems on residential and commercial properties. This dollar-for-dollar reduction was extended in 2015, and the program is guaranteed to continue through 2021.

The other federal program that helps offset cost is the USDA Rural Energy for America Program. Charlottesville and Albemarle County businesses (as “rural small businesses”) may be eligible for a grant for up to 25 percent of the cost for purchasing, installing and constructing renewable energy systems.

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lic demand for clean energy has driven this shift.

While the trend lines are clear, we can’t be complacent.”

The Trump administration has slapped new tariffs on cheap foreign-made solar panels, and current federal wind and solar tax credits will likely expire in 2020. “The challenge over the next two to three years,” says Hantzmon, “is to navigate this change through a combination of innovative financing structures as well as increased efficiency in wind turbines and solar panels.”

Eyes on the future

EZE AMOS

Rich Allevi, SunTribe’s co-founder and director of operations, says these “artificial headwinds” pale compared to local obstacles.

Residents assume that the city’s progressive bent means it’s doing more to battle climate change than it actually is, Allevi says. “We know the desire is there, but our community needs to put pressure on the local government and challenge them to make a strong commitment towards carbon offset.”

In 2012, Charlottesville pledged to cut municipal carbon emissions 10 percent by 2020, and 10 percent community-wide by 2035, says Kristel Riddervold, the city’s environmental administrator. Despite sustainability initiatives such as solar installations on municipal buildings, the city won’t know its progress toward those goals until it completes a new greenhouse gas inventory in midsummer. By comparison, the University of Virginia set goals to cut emissions 25 percent from 2009 levels by 2025, says Andrea Trimble, UVA’s sustainability director.

At the end of 2016, those cuts totaled 11.6 percent, despite a growing university. That same year, she says, “We launched UVA’s first sustainability plan, with 23 goals and specific actions.”

CONTINUED ON PAGE 55

52 C-BIZ

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The University of Virginia has set goals to cut emissions 25 percent from 2009 levels by 2025, says its sustainability director, Andrea Trimble.

In 2017, SunTribe Solar began installing more than 1,000 solar panels on three different buildings at St. Anne’s-Belfield School.

C-BIZ 53

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for businesses, residents and nonprofits to access solar [power], for example.”

CONTINUED FROM PAGE 52

Home sweet home

SANJAY SUCHAK

But last summer, the city joined the Global Covenant of Mayors for Climate and Energy, Riddervold says. “I know that there are a number of communities both within the commonwealth and across the country that have very recently set aggressive goals,” Riddervold says, “and that’s going to be a very good point of reference for us to use.”

Riddervold says local green energy companies are working with her office to shape more ambitious targets. In Charlottesville, city buildings contribute less than 3 percent of carbon emissions, she says. “So if we’re really going to be serious about community emissions or energy reduction, it’s going to take all the sectors to see what that means on their side. Having a robust [renewable energy] industry in Charlottesville is a big deal in that regard.”

When local green energy companies push Richmond for friendlier regulation, everyone wins, Riddervold says. “What makes it easier for them to do business in Virginia is going to make it easier

SunTribe Solar’s Rich Allevi

The city could eventually gain even more privatesector partners in pursuing its climate goals. “I expect to see additional startups begin to appear,” Matthew Hantzmon says. “The same ingredients that drove the growth of Greenlight and Hexagon are also attractive to a new generation of companies.”

“The university helps attract tremendously talented individuals, and many people who attended UVA or one of Virginia’s other great colleges or universities want to stay here after graduation,” says Sandy Reisky. “Apex’s roots in Charlottesville have been absolutely vital to our growth.” The city’s appeal motivated Rich Allevi to start SunTribe here in 2015. “Charlottesville is on track to become the renewable energy hub of the Southeast,” he says. “With a vibrant culture, access to the outdoors, and the family-oriented community, the choice was obvious.”

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By Erika Howsare Apex Clean Energy is headquartered on Fourth Street, but works in more than 20 states. The company started in 2009 as a developer, builder and operator of clean energy projects—big solar and wind farms—that it often sells to local and regional utility companies. To date it’s installed 2,226 megawatts of clean power: enough, it says, to light up both Maine and Vermont. And Apex says it has 13,000 more megawatts in development. Three of its current projects are right here in Virginia—one, a solar project south of Lynchburg, will power 15,000 homes when it’s completed next year.

COURTESY CORONAL ENERGY

Here’s who’s shaping the local renewable energy surge

Coronal Energy project in Troy, Virginia

SunTribe Solar serves enterprise and government customers, installing and maintaining solar arrays on the ground, on roofs and atop carports. It’s a local company, focused on Virginia and Washington, D.C., with 60 megawatts of energy in development. One big client is the University of Virginia, for which SunTribe designed, engineered and constructed 140 kW of roof-mounted solar power. A smaller local project: Blenheim Vineyards’ 17 kW array on the roof of its tasting room.

Entering its third year, SunTribe says it’s Virginia’s fastest-growing large-scale solar provider—to the tune of 408 percent growth year-over-year.

and Fitness Center. Its workforce of around 50 is, the company says, constantly expanding, and it plans to open offices in other states by the end of the year. Meanwhile, company founder Andy Bindea is now running a sister company, Sigora Haiti, which is leapfrogging the traditional electricity infrastructure in a country that’s never had reliable power. Sigora Haiti currently provides power to 10,000 people.

ocean waves. Its projects are still in the pilot phase, but the company foresees selling its system to utilities and the Department of Defense. A “wave farm,” the company says, can be similar to a wind farm in capacity—between 25 and 250 megawatts—but the devices can be installed more densely, thus requiring a smaller area. Two Columbia employees in Charlottesville complement a nine-person R&D headquarters in Oregon.

Columbia Power, founded in 2008, is a patent-holder on a system that captures energy from

Coronal Energy offers design, financing, engineering and management of solar projects for customers including businesses, universities, utilities and government. Its Charlottesville location is one of five North American offices, and it has an exclusive partnership with Japanese tech giant Panasonic, which has been in the solar energy business since the 1970s (yeah, we didn’t know that either). It’s big: Coronal’s portfolio includes 2.3 gigawatts of solar energy in 40 states, including a trio of North Florida projects developed with the U.S. military that together generate enough power for 18,000 homes.

Sigora Solar is the local go-to for residential solar systems: Since its founding in 2011, Sigora has installed solar on 740 homes in Virginia, D.C. and Maryland. And it has bigger clients, too: In 2016, the city of Charlottesville hired Sigora to install 121 solar panels on the roof of the Smith Aquatic

EZE AMOS

Fermata is bringing V2G technology to market— that’s vehicle-to-grid, meaning that electric vehicle batteries can actually provide storage capacity to the energy grid when the vehicles aren’t in use. Fermata was founded to serve commercial and municipal-government clients that have electric vehicle fleets, like the city of Danville, which since 2016 has operated three Nissan Leafs under Fermata’s demonstration project. CEO David Slutzky, a former Albemarle County supervisor, heads the company.

Coronal Energy’s Danny Van Clief and Jonathan Baker

Founded less than two years ago, Lumin is a startup with a bright idea: a “Smart Panel” that can be installed between a home’s circuit breaker and its appliances, then synced with the homeowner’s phone to give detailed information about when and how the house uses juice. The device also makes it possible to, say, turn lights off remotely or use appliances when power’s the cheapest.

With six employees and just three panels installed to date, the company is definitely in its infancy— but says it plans to have installed 100 Smart Panels by the end of June.

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Backstory

Claim to fame?

A newsreel at the University of Virginia Library from March 1958 shows the exterior of the People’s National Bank of Charlottesville Preston Avenue branch lit by a searchlight. A gunman had held up the bank and stolen $5,600, in what the voice-over describes as the first bank robbery in Charlottesville.

On the money

COURTESY UNIVERSITY OF VIRGINIA LIBRARY SPECIAL COLLECTIONS

L

ike many state and chartered private banks prior to the Civil War, Monticello Bank in Charlottesville was able to issue its own currency without government oversight.

“Ambitious local men involved in many other business ventures founded the early banks in Albemarle County,” say Henry Hull, who curated Albemarle Charlottesville Historical Society’s current exhibit of pre-Civil War bank notes printed by regional banks. “These banks solved issues of currency access in a relatively remote part of Virginia.” Unfortunately, due to hyperinflation in Confederate states, none of the banks in Charlottesville, including Monticello Bank, or the surrounding region survived the war.

“Banks failed and were reorganized after the Civil War, and several of the founding members

66 C-BIZ

THEN:

The People’s National Bank of Charlottesville

Opened 1863 (as National Bank) Closed 2017 NOW:

Prime 109

To open Summer 2018 of the earlier banks returned to subsequent banks, establishing local banking professionals and institutions,” says Hull.

One such bank was The People’s National Bank of Charlottesville, which was established in 1863 as National Bank. In 1916, it was relocated to the building that currently stands at the corner of Third Street NE on the Downtown Mall.

During the Great Depression, privately issued bank notes were eliminated and the federal government printed all paper money via the Bureau of Engraving and Printing. In 1963, the bank was renamed Virginia National Bank and operations were moved to Norfolk. After several name changes and an acquisition in the 1990s, it became part of NationsBank in Richmond, which in 1998 merged with BankAmerica Corporation to become Bank of America.

Today, the building at 300 E. Main St. is undergoing renovations to become Prime 109, a steakhouse from the team behind Belmont Neapolitan pizza spot Lampo. “There’s something about the classic grandeur of a bank like this,” co-owner Loren Mendosa told us earlier this year, “and the concept of the classic American steakhouse that really fits well together.”

434.977.4005 lwoodriff@loringwoodriff.com

401 Park Street Charlottesville, VA 22902 DRAMATIC 4 BEDROOM AT THE GLEASON

200 Garrett Street, #508 $1,295,000 Huge, ultra-luxe 5th floor Gleason condo with expansive views to the east and south.

3-4 Bedrooms, 2 secure garage parking spaces, 2 master suites, 2 decks, 2 fireplaces, all a 3 block walk to the Downtown Mall & close to numerous amenities. Totally open living/entertaining floor plan from which to enjoy the mountain and city views.

Extraordinary built-ins & light fixtures. Reidar Stiernstrand (434) 284-3005. MLS# 574319

TEN ACRES WITH VIEWS 10 MINS TO TOWN

750 BRIDLEPATH DRIVE • $945,000 Set in privacy with Blue Ridge views, this classic Georgian offers entirely new interiors. New kitchen overlooks huge, level rear lawn. Family room with stone fireplace, expansive terrace. Luxurious 1st floor master wing just added. Horsefriendly. Reidar Stiernstrand (434) 284-3005. MLS# 573443

18 ACRES WITH UNPARALLELED VIEWS

ZAKIN-BUILT ON FOUR+ ACRES IN IVY

SLEEK CONDO WITH VIEWS DOWNTOWN

5789 FREE UNION ROAD • $1,395,000 An ideal contemporary on 17.6 park-like acres in the heart of Free Union & Farmington Hunt Country. This small farm has spectacular vineyard & mountain views. Fabulous onelevel living with an addition by Greer & Associates. Updated 8-stall barn. Liz Raney (434) 242-3889. MLS# 575964

960 TURNER MOUNTAIN RD • $1,095,000 Set on over 4 beautifully landscaped, open, gently rolling acres in Ivy’s Turner Mountain neighborhood, this large, well-built home incl’ formal & informal spaces and kitchen w/ large center island open to family room with fireplace.

Reidar Stiernstrand (434) 284-3005. MLS# 575059

250 W MAIN STREET, #704 • $695,000 Completely renovated, 2 bed, 2 bath condo in the coveted Lewis & Clark Building, with panoramic views of Downtown.

First class transformation, including gorgeous chef ’s kitchen, stunning baths, flexible living & dining areas. Covered, private patio. Sally Neill (434) 531-9941. MLS# 574486

LIGHT, BRIGHT RENOVATION ON 6 ACRES

CONVENIENT LOCATION

1-LEVEL LIVING WITH INCREDIBLE VIEWS

2933 MILL GROVE LANE • $719,000 Irrisistable New England-style farmhouse in lovely, quiet area in North Garden, w/ quick & easy access to town. Kitchen, baths just renovated. Honey-colored pine floors refinished throughout. Early 1900’s charm combined w/ modern 1st floor master & large, sunny eat-in kitchen. MLS# 576009

140 GREEN TURTLE LANE, #8 • $109,000 Updated 1-bedroom in convenient Turtle Creek. New appliances, fresh paint, and new carpet throughout make this home move-in ready. Wood burning fireplace. Community features incl’ pool & tennis. Walk to Stonefield Commons.

Sydney Robertson sydney@loringwoodriff.com. MLS# 576319

11 EDNAM VILLAGE STREET • $950,000 Gracious one-level living offering magnificent Birdwood Golf Course & mountain views. Walk to Boar’s Head, or take a short drive to UVA, Downtown & area amenities. Perfect floor plan with spacious rooms incl’ light-filled sunroom addition. Lindsay Milby (434) 962-9148. MLS# 576330

FANTASTIC UPGRADES IN BELVEDERE

2075 Buck Mountain road $699,000

670 TYREE LANE • $579,900 Open concept living with spacious kitchen open to great room & dining, plus large custom-built wine bar. 3rd level w/ large bonus room, large bedroom, & full bath. Outdoor oasis incl’ gorgeous screened-in porch, brick fire pit, double front porches. Lisa Lyons (434) 987-1767. MLS# 576230

BRAND NEW - MERIWETHER LEWIS

Incredible brand-new custom build with scenic mountain views on 2+ acres just 15 minutes to Downtown Charlottesville & UVA. Top-class features throughout, all custombuilt and thoughtfully designed. Main level master suite, ebony hardwoods, dream chef ’s kitchen, and spacious great room with ironclad fireplace, reclaimed brick/mantel and dramatic vaulted ceilings. Patio & 2 large decks.

Erin Garcia (434) 981-7245. MLS# 573541

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