C-BIZ Winter 2019/20

It’s all our business.

WINTER 2019‑20

THE ART OF SHOPPING

AT BARRACKS ROAD, BRICK-AND-MORTAR RETAIL IS ALIVE AND WELL

PVCC’s employment version of ‘it takes a village’

From loaner bikes to in-house massage, local businesses strive to keep employees healthy and happy

Charlottesville Women in Tech blazes a trail

WORKPLACE

WELLNESS

Justin H. Wiley

Peter A. Wiley

434.981.5528 • justin@wileyproperty.com

434.422.2090 • peter@wileyproperty.com

132A East Main Street, Orange, VA 22960

503 Faulconer Dr, Ste 6, Charlottesville, VA 22903

NEW HISTORIC OFFERING

RECREATIONAL TIMBERLAND WITH BLUE RIDGE VIEWS

MLS# 596763 $2,495,000 HARE FOREST - Privately located in arguably one of the most beautiful, and protected areas of Central Virginia, Hare Forest is the quintessential historic estate. The 2 story c 1784 brick Federal style manor home is ideally situated on 173ac in the Rapidan area of Orange County, and is protected by a conservation easement. The house has been updated, while still keeping most of the original, moldings, mantels, and chair rails. The property is further improved by 3 cottages, swimming pool, smoke house, small garage, 24 stall stable, office, 11 paddocks in board fencing.

Justin H. Wiley – 434.981.5528

MLS# 595383 $1,175,000 RIVER ROCK FARM - A beautiful farm with long frontage on the Lynch River and great views of the Blue Ridge. The main residence was custom built in an environmentally friendly way with reclaimed materials, native fieldstone and on-site milled oak counters. Geothermal heating/cooling system, passive solar positioning and argon tinted windows. Sited for complete privacy, the home, a pool enjoy beautiful views of the Blue Ridge. Healthy pastures (6) and a good barn complex with riding trails, along with guest cottage/rental round out this wonderful offering. High speed internet available.

Peter A. Wiley – 434.422.2090

KESWICK HORSE FARM

PRIVACY AND VIEWS

MLS# 596165 $1,375,000 FOXCROFT FARM - Located adjacent to the Keswick Club, Foxcroft is situated on 25 private acres yet only 10 minutes from Charlottesville. The colonial home has been added to since it's original construction and boasts a large family room and kitchen ideal for entertaining. The 5 BR, 3/2 bath home is situated approximately in the center of the mostly open parcel. The farm is currently used as a horse property that includes a main stable with 6 stalls, heated tackroom, and wash stall. A second barn has an additional 6 stalls, numerous 3 board paddocks, and a fenced ring.

Justin H. Wiley – 434.981.5528

MLS# 597210 $549,000 0 RED HILL ROAD - 21 private acres with views only 12 minutes from town. A level, private lot with good views of the Ragged Mountains. The secluded homesite is well sited for a custom home. The back of the lot has a large stand of magnificent hardwoods that lead down to a year-around stream (North Fork of the Hardware River). Direct access on Red Hill Road allows for a quick commute to Charlottesville. High-speed DSL service available.

KESWICK LANDMARK

EXPANSIVE MOUNTAIN VIEWS

MLS# 595978 $3,500,000 AIRSLIE - Landmark county estate located in the beautiful Keswick hunt area of Albemarle County. House was significantly renovated in the early 1990’s using only the finest materials and craftsmen. The surrounding 62+/- acres are mostly open, and offers stunning views of the south west mountains. Property can also be purchased with additional land and improvements. $3,500,000

MLS# 585925 $256,500 ELK ROCK MEADOW - Blazing fast internet on top of the Blue Ridge.

Breathtaking views over Rockfish and Shenandoah Valleys with an easy commute to Crozet and Charlottesville. Hikers paradise; steps from the Appalachian trail and convenient to wineries, breweries and the amenities and natural beauty Rt 151, Crozet, Wintergreen and the Valley have to offer.

Additional home sites available ranging from 2.38 acres to 8.96 acres. Pricing from $193,000 to $292,500.

Justin H. Wiley – 434.981.5528

Peter A. Wiley – 434.422.2090

Peter A. Wiley – 434.422.2090

W W W.W I L E Y P R O P E R T Y.C O M

VNB IS HERE TO HELP Consider the only local Charlottesville bank!

Virginia National Bank Offers Personal and Business Banking products and services for:

• Investments • Trust and Estate Services • Mortgage Loans • Commercial Loans • Much more!

Visit us or call 434.817.8621 to learn more today!

It’s all about people ... and always will be. vnb.com

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DESIGN AND CONSTRUCTION

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Vertical Cable Railing gives you a clearer view

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PROPERTY MANAGEMENT

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BILL HOWARD 434.906.1240

BILL HOWARD

Property Management

bill.howard@re3cp.com

We’ve Moved…..

to 1116 E. High Street • Charlottesville, VA 22902 C-BIZ 5

B A R + R E S TA U R A N T + G A M E R O O M CLASSIC ARCADE GAMES · POOL · SPORTS TVS · PINBALL · BOARD GAMES TRIVIA TUESDAYS: GEEKS WHO DRINK 8-10PM • HAPPY HOUR SPECIALS WEEKNIGHTS 4-7PM ASK ABOUT FIREFLY ON THE FLY FOOD TRUCK Open for lunch & dinner everyday, plus weekend brunch Family friendly • Great for groups • Private party rental available Vegetarian and Gluten-free friendly

1504 E. Market Street, Charlottesville | 434.202.1050 | fireflycville.com

CONSIGNMENT HOUSE

ANTIQUES, ART, JEWELRY, AND OTHER FINE THINGS 434.977.5527 @CONSIGNMENTHOUSECVILLE

121 W. MAIN ST, DOWNTOWN MALL OPEN EVERY DAY

CHARLOTTESVILLE'S GO-TO FOR GIFTS FOR OVER 30 YEARS

WINTER 2019–20

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High Tor Gear Exchange on business sustainability.

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IN THIS ISSUE...

THE PITCH

13

TheSheLab inspires connection and community.

42

25

Food business takeaways from Mochiko.

Charlottesville Women in Tech leans in.

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15

17

Cville Match fertilizes budding businesses.

Self-care is one of the hottest buzzwords in wellness. Crutchfield, CCRi, and Charlottesville City Schools tell us how they create work environments that support employee well-being— physically, mentally, and beyond.

60 YEARS OF BARRACKS ROAD SHOPPING CENTER Barracks Road Shopping Center is one of C’ville’s top retail destinations, with over 80 shops, restaurants, and experiences.

A prime location, a mix of stores featuring popular merchants, and its emergence as a community-oriented shopping destination have helped it thrive.

Cover photo by Amy and Jackson Smith

308 E. Main St. Charlottesville, VA 22902 (434) 817-2749 ■ c-ville.com c-ville.com/cbiz

58 Backstory: What remains of Leggett’s.

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STEPHEN BARLING

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Network2Work @PVCC matches workers with jobs and resources for success.

Making work health(ier)

AMY AND JACKSON SMITH

The Juice Laundry’s brand of social consciousness expands.

Getting it done at work-friendly coffee shops

C-BIZ, a supplement to C-VILLE Weekly, is distributed in Charlottesville, Albemarle County and the Shenandoah Valley. No part of this publication may be reproduced without the written permission of the publisher. Editor Laura Longhine. C-BIZ Editor Jennifer Pullinger. Copy Editor Susan Sorensen. Creative Director Bill LeSueur. Editorial Designer Max March. Graphic Designers Tracy Federico, Lorena Perez.

Account Executives Lisa C. Hurdle, Theressa Leak, Gabby Kirk, Chris Till, Beth Wood. Production Coordinator Faith Gibson. Publisher Aimee Atteberry. Chief Financial Officer Debbie Miller. Marketing Manager Anna Harrison. A/R Specialist Nanci Winter. Circulation Manager Billy Dempsey. ©2019 C-VILLE Weekly.

C-BIZ 7

CONFIDENCE

ABERDEEN BARN Virginia’s finest steakhouse since 1965.

Roast Prime Rib • Charcoal Broiled Ribeye • The Porterhouse • Broiled Lobster Tail • Maryland Style Crab Cakes

BEAUTY HORSES EMPOWERING PEOPLE Leadership & TeamAwareness, Building workshops and& classes ••Equine Facilitated Discovery Healing • Archetype workshop • Archetype Workshops for professional groups or organizations

Contact workshopororclass class Contactus usto toschedule schedule aaworkshop

2018 Holiday Drive 434.296.4630 | www.aberdeenbarn.com

ts with one laser from Charlottesenter than in the 7 here. – Chelsea

POWER

The staff isand so knowledgeable and The staff is so knowledgeable they take they take the time to answer allthe of time to answer all of -Tina your questions. your questions. – Tina c c c c c c

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B EA U T Y CE N DE

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They make you feel comfortable in what sometimes can be an uncom­ what sometimes can be an uncomfortable situation. - Sean fortable situation. – Sean

CON FI

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I trust their decisions from A to Z in regards to both my skin and laser treatments. – Naalia

I have had better results with one laser hair removal treatment from Charlottesville Skin and Laser Center than in the 7 treatments I had elsewhere. – Chelsea

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Why wait, just call.

Townside Shopping Center, 2214 Ivy Road 984 4491 • www. cvilleskinandlaser com

8 C-BIZ

Charlottesville, VA 434-245-2211

Annapolis, MD 410-990-1700

Greenbrier, WV 304-956-5151

Middleburg, VA 540-687-4646

Come discover fabulous fashion, delectable restaurants and more at Barracks Road Shopping Center. The collection of stores and boutiques at Barracks Road is truly unique with great locally owned businesses—seemingly handpicked for discerning shoppers— with something for everyone.

Ready for something special? Come visit!

LAST CALL

3

There are many places worth visiting when you’re in beautiful Charlottesville.

Barracks Road Shopping Center just happens to be one of them.

on all spring/summer merchandise

The Albemarle Angler is Charlottesville’s home for Barbour, Filson, Orvis. The Albemarle Angler is also a full service fly shop, guide service and coordinates new Our merchandise has worldwide flyfishing adventures. wide selection andbeen added our other price match guarantee will insurefrom you can find what locations you’re looking for at the best price.

75% off

Albemarle Angler albemarleangler.com

now thru labor day, monday september 3rd 434.977.6882 1129 Emmet St. Charlottesville, VA 22903

6

north wing barracks road shopping center

Our jam is296.0040 assisting others this holiday season. monday - you saturdayin 10-6delighting and sunday 1-5 24/7/365 thinkscarpa.com

Fondly, Team Scarpa

2114 Barracks Rd, Charlottesville, VA 22903 | thinkscarpa.com | (434) 296-0040

2

Tis the season for gearing up & giving back!

And Great Outdoor Provision Co. has something for everyone on your Holiday Adventure Bucket List.

In addition to great gear for hiking, kayaking, fly fishing and travel, you know Great Outdoor Provision Co. gives back to help save public lands here in the Charlottesville community.

Barracks Road Shopping Center

(Next to Panera) 434-995-5669

NORTH WING

MILLMONT STREET

1

2

4 5

Barracks Road is easy to get to!

BA R R A C K S ROAD

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1

For over 40 years The Happy Cook has helped the Charlottesville community enjoy the blessings of food, family, and fellowship. We stock the best quality kitchenware and have educated staff to help you select the appropriate tools for your kitchen. Stop by to check out our new Culinary Arts Center which provides hands-on and demo cooking classes as well as private events.

www.TheHappyCook.com 4

HotCakes Catering & Gourmet Cafe From ‘pick-up’ to ‘full-service’ catering, HotCakes has classically-good food at reasonable prices.

And dine in our comfortable Barracks Road café with always free high speed wifi.

Barracks Road Shopping Center • 434.295.6037 • www.hotcakes.biz

5

CBD

We carry CBD that’s Non-GMO or grown organically, 3rd party tested, with Certificates of Assay available, from over 20 brands that we have researched, use, and trust: liquids, capsules, gummies, teas, honey, edibles, bath salts, facial care, personal lubricant, topical CBD, and CBD for pets!

Our knowledgeable staff can help you find the right product for you!

Barracks Road Shopping Center M-F 9-8, Sat & Sun 10-6 RebeccasNaturalFood.com 434-977-1965 33-5

259-6

C-BIZ 11 85% Black

FROM PNEUMONIA TO POWER WALKING! “After my pneumonia, I knew exactly where I wanted to recover. I chose a LifeWorks Rehab center because of their great reputation. I knew I’d be well cared for there. I had seven-day-a-week therapy and a customized recovery program that was designed just for me. I live independently, and it was exactly what I needed to get back home and back to the things I enjoy.”

– Martha Sullivan, Pneumonia recovery

The award-winning LifeWorks Rehab program is available exclusively at these local centers.

1540 Founders Place | Charlottesville, VA 22902

505 West Rio Rd | Charlottesville, VA 22901

(434) 260-8211

(434) 202-5133

www.AlbemarleHealthRehab.com

www.CharlottesvilleRehab.com

PRIME RETAIL SPACE FOR LEASE Seminole Square Shopping Center GREAT VISIBILITY FROM HILLSDALE DRIVE!

1160 sq. ft.

Sara G Schroeder sara@saragschroeder.com 12 C-BIZ

190 Zan Road

Call Sara for details: 434-981-1284 Other Space Also Available!

Commercial | Residential | Community

310 Old Ivy Way, Ste 204 Charlottesville, Va 22903

Making technology a woman’s place

AMY AND JACKSON SMITH

By Erika Howsare

Eileen Krepkovich leads Charlottesville Women in Tech, a group that offers networking and support.

Leaping forward and leaning in C-BIZ 13

12 PASSENGER TRANSIT LIMOUSINE The Transit Limousine has all the luxury you have come to expect from a standard limousine, but with enough room for everyone. This is the perfect vehicle to enjoy Charlottesville’s many wineries and breweries with friends and family.

EXECUTIVE SEDAN We proudly feature late model Lincoln and Cadillac Sedans in our fleet.

Any of our Executive Sedan will fit 3 Passengers with luggage comfortably. These meticulously maintained vehicles are the mainstay of the Chauffeured Transportation Industry.

HomeCare Unsurpassed quality you can depend on - from this day forward.

Call Us at:

CHARLOTTESVILLE SANITARY SUPPLY CORPORATION

(434) 973-5466 (888) 725-5466 (LIMO)

1327 E. High St. 296-8131 8cssvac.com Mon—Fri (8am - 5:30pm)

www.ambassadorlimos.com

Charlottesville is a Great Place to Work and Live.

Especially if You Live in One of the Area’s Premier Luxury Apartment Communities.

Cathcart Group is proud to provide full-service development, construction, and award-winning property management for over 30 years. Visit CathcartGroup.com

1, 2 & 3 Bedroom luxury apts from $1,160/mo* liveatlakeside.com I 434-984-5253

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1, 2 & 3 Bedroom luxury apts from $1,200/mo* carriagehillapts.com I 434-971-8439

Overlooking a 12-acre lake with white sand beach, minutes to UVA, downtown, and 5th St. Station

Nestled in a serene, parklike setting, minutes to UVA, historic downtown, shopping, and dining

Breathtaking views of Monticello, the Blue Ridge Mountains, and historic downtown Cville

Developed by Cathcart and Turner Development Co. and Denico Development Co. and professionally managed by award-winning Cathcart Property Management

Developed by Cathcart Group, built by Cathcart Construction, and professionally managed by award-winning Cathcart Property Management

Professionally managed by award-winning Cathcart Property Management

*Rates subject to change without notice.

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What does the gender gap look like in the tech field?

Nationally, about 18 percent of computer scientists are women, and engineers are 12 percent women. It’s a challenge everywhere. Computer science is interesting because the first computer programmers in the ’40s were all women. It was seen as secretarial work. And then as the technology became more advanced, it became more prestigious and men started taking ownership of it. In the 1980s is when we saw this pretty big drop in the number of women represented. The personal computer was marketed more towards boys. Since then it’s been hard to get women back in the door. A lot of us are minorities in our jobs, so it’s nice to have a space to connect with other women.

How is CWIT trying to change the landscape?

We mainly focus on having meetups, some with a technical topic, some with career topics.

We have more casual events too—monthly lunches and a book club. Both of those are very popular. Last year we had our first formal conference featuring speakers and workshop-type sessions where we worked on different networking skills, social media, personal branding, and some tech-specific tools like GitHub. We like to think our connections are the main benefit we offer. We’ve had so many women tell us they found new jobs based on people they met.

We try to get our members out to other tech happenings around town. When I moved here, I started checking out some of those groups to try to meet people, and it was tough—here’s a room of 30 men and one other woman. We do like to have representation at those events.

You focus on girls too. Why is it important to bring girls into the field?

If we want to actually improve the disparity between men and women in the field, we need more girls interested in pursuing it as a career in the first place. It’s absorbed by people in our society that programmers are geeky, so a lot of girls will immediately reject the field. We need intentional programming that is appealing and also lets them see mentors—that there are women working in these fields. Our program Tech Girls has events for elementary, middle, and high school students.

At this point we’ve reached over 2,000 girls.

What benefits does a tech career offer girls?

There’s a lot of creativity associated with it.

There’s also the ability to work on things that can really make a difference in other people’s lives. Girls connect with that idea of doing something meaningful.

The Pitch>Expansion

Juiced up Business is booming for a socially-conscious local chain

By Shea Gibbs

M

ike Keenan probably would have been happy with just one Juice Laundry. But he and his wife Sarah are now floating five juice joints in Charlottesville and beyond.

Keenan’s socially-conscious Juice Laundry is ostensibly all about cleansing—cleansing the body through pure ingredients and cleansing the spirit through a business model that gives back to the community and environment.

“Our larger purpose,” opines the chain’s website, “is to improve the way everyone thinks about health, nutrition, and his or her body.”

And while the mission is laudable, Keenan says he and his wife understood early on that caring-capitalism might not make the cash flow like OJ. “If we were a corporation being dictated by shareholders who wanted to squeeze every dollar out of the profit margin, we wouldn’t survive,” Keenan says. “We don’t operate that way. In the world we want to operate in, we have to relate to people that you either pay for something up front, or you pay for it down the road.”

The sales job hasn’t turned out to be difficult. Not long after the Keenans opened their flagship Preston Avenue location, they were “bursting at the seams” and opened a second store on the Corner. A modest outpost followed at the UVA Aquatic & Fitness Center. Then, the little Laundry left the local, moving into Washington, D.C., and, most recently, Richmond.

The Keenans’ company certainly isn’t the only firm finding its way on the socially responsible business bandwagon. Defined as businesses specifically focused on leveraging their market power to improve some element of society (think the buy-one-give-one model of TOMS shoes), SRBs are catching on. Exact numbers are elusive, but anecdotal evidence suggests the number of U.S.based SRBs has grown significantly in recent years, and an October report from the Morgan Stanley Institute for Sustainable Invest-

ELLI WILLIAMS

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CONTINUED FROM PAGE 13

t can be isolating to blaze a trail. Since 2014, Charlottesville Women in Tech has been working to smooth the way for women in the local tech industry. With a mailing list of around 500, CWIT serves everyone from coders to high school STEM teachers. Current President Eileen Krepkovich gave us the lowdown on how the group is making a difference.

Mike Keenan and his wife have expanded the Juice Laundry to five locations.

ing showed 85 percent of investors are now interested in putting money in SRBs. “This is a recent phenomenon,” Keenan says.

“Maybe five, six years ago, we couldn’t be doing what we’re doing today. There wouldn’t have been enough people. But it is becoming more and more commonplace, and we are going to reach the tipping point where this becomes the norm, rather than the exception.”

As other SRBs crop up around Charlottesville, D.C., Richmond, and the nation, Keenan still believes Juice Laundry is doing something special—if only for its complete commitment to decreasing food packaging waste through compostable, non-plastic products, serving food intended to make people healthier, and sourcing sustainable ingredients that are 100 percent certified organic, vegan, and gluten free.

“We’re passionate,” Keenan says. “The restaurant industry is one of the larger offenders in terms of environmental footprint. If we can spread what we’re doing to our people and our community, we want to do that.”

C-BIZ 15

The Pitch>Workforce Development

AMY AND JACKSON SMITH

Frank Squillace directs the Network2Work program at Piedmont Virginia Community College.

It takes a network PVCC program connects people with jobs— and the resources to help them succeed

By Carol Diggs

T

his area’s affordable housing crisis is often in the news, but what about the other side of the issue–a sustainable income? Businesses can do their part by hiring local residents, who with some assistance or training could step up to a better-paying job. The challenge is, how to find those people, match them with the right jobs, and get them the training they need.

That’s the mission of Network2Work@PVCC– the employment version of ‘it takes a village.’

Here’s how it works: Employers who have jobs paying a minimum of $25,000 ($12.50/ hour) that don’t require a college degree list their positions in the Network2Work database in one of four categories: health care, hospitality/services, transportation/logistics, and construction/skilled trades.

16 C-BIZ

N2W then reaches out to its “connectors,” a web of more than 250 individuals working in local advocacy groups, fraternal organizations, churches, veterans’ programs, and so on–the kind of plugged-in people who “know everyone” in their community, and can help identify and refer potential candidates. Once the connectors identify potential candidates, N2W helps these job seekers figure out what stands between them and that particular position. Affordable transportation? Reliable child care? A driver’s license? Training? Then the program’s staff taps into its network of about 50 nonprofits and human services agencies whose assistance can help them meet those needs.

Every job seeker gets coaching and a final screening from volunteer human resources professionals to make sure they are application-ready. There’s no hiring guarantee—but

when program graduates submit an application, N2W director Frank Squillace sends the employer an email flagging this candidate as someone who has already worked hard to qualify and succeed.

The beauty of the program is that it taps what’s already out there. Businesses have positions to fill–but, faced with legal restrictions and online hiring processes, employers appreciate knowing that N2W candidates have already been vetted. Government and nonprofit programs can help people overcome barriers to work, but “people need guidance through the system,” Squillace says. N2W’s staff and volunteers provide the ongoing support and encouragement that can make success possible.

“And, he notes, “it’s all funded by philanthropists, grants, and local donors.”

What started as a pilot program in fall 2017 is already proving its worth. N2W began with four employers and now has 90, representing 100 positions (a position could represent several jobs, as in server or maintenance worker) and about $8.6 million in wages, according to Squillace. Businesses that have hired qualified employees through N2W range from Walmart to Farmington Country Club, and also include Sentara Martha Jefferson Hospital, Linden House, UVA Medical Center, Design Electric, and L.A. Lacy.

Piedmont Housing Alliance, a nonprofit providing housing, counseling, community development, and management services to low-income communities in this area, has hired maintenance and administrative staff through the program. “Our partnership with Network2Work helps us address the affordable housing shortage here,” says Deputy Director Karen Klick, noting that its housing counselors also serve among N2W’s connectors.

More than 90 percent of N2W’s graduates have found jobs, two-thirds of which pay more than $25,000 a year; 39 percent of graduates are single mothers. And N2W staff follow up and support graduates for a year after hiring.

N2W is the brainchild of Ridge Schuyler– author of the Orange Dot Project report on poverty in the city, founder of the Charlottesville Works initiative, and now dean of Piedmont Virginia Community College’s Division of Community Self-Sufficiency Programs, of which N2W is one. Its innovative approach has already attracted attention outside our area; Squillace says state officials have expressed interest in taking the N2W model to other community colleges around Virginia.

It’s an exciting possibility, says Squillace: “We’re changing the face of poverty.”

The Pitch>Funding

It’s a match A little green helps grow local businesses

By Carol Diggs

F

The new program, called Cville Match, uses funds from the Charlottesville Economic Development Authority for grants to Charlottesville-based start-ups that have already received federal and state grants, through initiatives like the Small Business Innovation Research program.

Cville Match funds, however, can be used for any costs that contribute to the growth of the business, and individual grants can be as much as $25,000 over a two-year period.

Why give money to companies that have already gotten money? Because it increases the odds of success. Getting one of these state and federal grants, explains OED director Chris Engel, “is a pretty rigorous process”–a vetting the city doesn’t have the resources to do. Engel says the Charlottesville area “usually has four to five of these grants [recipients] a year,” so the idea behind Cville Match was to

ZACK WAJSGRAS

or small business, money is manure– it fosters growth. Charlottesville’s Office of Economic Development has launched an innovative program to provide financial fertilizer for budding businesses, encouraging them to put down roots here in hopes they bear fruit– i.e., tax revenues and jobs.

Office of Economic Development Director Chris Engel says Cville Match helps companies succceed­—and stay in Charlottesville.

help ensure those companies succeed– and stay in Charlottesville.

Cerillo, a Charlottesville-based company that designs and produces innovative lab equipment to help researchers collect large amounts of data, is a local SBIR grant recipient. CTO and co-founder Keith Seitter says the unrestricted Cville Match grant “allowed us to file a patent, which is really critical for us–it covered the filing fee and hiring a patent lawyer–and to attend a conference to meet with our customers and help target our products to their needs.” Launched in April 2016, Cerillo now has three full-time and two

CVILLE MATCH GRANTEES “WILL HAVE AN ECONOMIC IMPACT, THROUGH THE COMPANY AND ITS EMPLOYEES AND THROUGH THE COMPANIES THAT SUPPORT THEIR BUSINESS,” SAYS CHARLOTTESVILLE OED DIRECTOR CHRIS ENGEL.

part-time employees, “and the Cville Match grant was a real incentive to stay in the city,” says Seitter.

In a small city with little room for large industrial parks or business expansion, says Engel, small businesses can help build the economic base without putting pressure on residential or public space. Cville Match is one of a range of city programs–including Growing Opportunities, the Downtown Job Center, and Advancing City Entrepreneurs–aimed at supporting local small businesses.

So far, Cville Match grant recipients come from a variety of sectors, from biotech startup Cerillo and medical device company SoundPipe Therapeutics to women’s footwear makers OESH and indoor farming outfit Babylon Microfarms. Every one, says Engel, “will have an economic impact, through the company and its employees and through the companies that support their business.”

C-BIZ 17

Latchstring Corporation 8343 Lees Ridge Road Warrenton, VA 20186 Phone: 540-341-0102 Cell: 540-326-1982 www.latchstring.net flickr.com/photos/latchstring

Latchstring has more than 40 years of hands-on experience with the construction and building materials of 18th and early 19th century hand-hewn log homes and post and beam dwellings. With four decades of locating, labeling, dismantling, and delivering numerous period buildings, we are able to put that experience to work in assisting clients in constructing their own available piece of history.

Above all else, we care about preserving the living history of the early United States. The comfortable elegance, simple, inviting architecture of early America is all around us, and it’s up to us to save and honor it.

Let me help YOUR VISION come into FOCUS in 2020!

A sincere thanks to all of my clients for putting their trust in me to get the job done in 2019.

- Katelyn & Minnie

With Over $6.5 million in sales KATELYN SELLS CHARLOTTESVILLE! YTD

KATELYN MANCINI REALTOR®

703-203-3388

katelyn.realtor@gmail.com

2018 Professional Honor Society Recipient 2018 New Horizon Award for Outstanding Achievement 18 C-BIZ

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The Pitch>Sustainability

Outdoors, again High Tor fills a local need for secondhand gear

By Erika Howsare

W

Soon, they had the answer—outdoor gear.

“We wanted spending time outside to be a core value of our family,” says Herman. Helping people reuse stuff would be an environmental contribution, too. High Tor Gear Exchange, an outdoors-focused consignment shop, opened in February 2018.

Among the hurdles to starting the business, says James, was finding the perfect space. “We went to a lot of outdoor gear shops—in Asheville, Roanoke, and Ithaca—and took note of where they were located,” says James. They settled on a spot in McIntire Plaza, near other secondhand stores (ReThreads and Circa) plus a climbing gym, Rocky Top Climbing, that would dovetail with their customer base.

A microloan from the Community Investment Collaborative helped out with renovating the space. “The next biggest hurdle was that we needed to introduce ourselves to the community so we could open with inventory,” says Herman. Community presentations and weekend open houses—complete with coffee and donuts—helped bring in early consignors.

Since opening, High Tor has received more than 16,000 items from 1,200 consignors. Herman and James are proud to have kept that much stuff out of the landfill and to have paid out $110,000 in checks or store credit to their consignors. They feel good about their presence in the community, too—Herman has spoken to Darden students about sustainable business, the store’s been nominated for local readers’ choice awards, and they’ve hosted speakers and workshops.

They give lots of credit to their employees, who keep the doors open while Herman and

EZE AMOS

hen Erin James was pregnant with her first child, she and her husband Seth Herman were amazed by the amount of hand-me-down baby stuff that came their way.

In local secondhand stores, too, the used baby gear abounded. At the time, they were looking to start a business that would set a positive example for their kids. “What is it that adults need, and could buy used?” Herman remembers thinking.

Erin James and Seth Herman wanted to start a business that would set a positive example for their kids.

James raise their two kids and hold down fulltime day jobs—she in Albemarle County Public Schools, he at Sun Tribe Solar. “We’ve been blessed with incredible employees coming out of the Outdoors at UVA program and the rock climbing club,” says Herman. “Since they’ve worked at the shop, we’ve had this incredible tie to the university and outdoor community.”

What’s next for the young company? “Profitability is something we had to home in on the last few months,” says Herman. “We’ve been working with the Deaton Group”—a local consulting firm—“and they’ve helped us to understand our efficiencies [and] improve our overall process. We’re really committed to creating the best experience for consignors and customers.”

“PROFITABILITY IS SOMETHING WE HAD TO HOME IN ON THE LAST FEW MONTHS...WE’RE REALLY COMMITTED TO CREATING THE BEST EXPERIENCE FOR CONSIGNORS AND CUSTOMERS,” SAYS SETH HERMAN, HIGH TOR GEAR CO-OWNER.

C-BIZ 19

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The Pitch>Network

Social experiment TheSheLab cultivates connection

By Lisa Martin

Membership is free, and members receive a monthly newsletter keeping them informed about upcoming speakers and events and links to useful articles. TheSheLab hosts lunch and breakfast speakers at Common House, featuring women in diverse fields sharing their ex-

V

PHOTOS: HEATHER DODGE PHOTOGRAPHY

When McFarren hosted a dinner for a group of professional women in town for a Presidential Precinct event two years ago, she and West found themselves surrounded by a similar sentiment.

“These women had different backgrounds— some worked in business, some as policy advocates, some for nonprofits—but we all really yearned for deeper relationships with other women who were going through the same things,” says West. “We stayed late talking about how to balance family, how to build careers, how do our partners play into this, how does money factor in, and no one wanted to leave.”

The experience spurred the pair to action, and they convened a board of 13 founding members to launch a women’s growth network called TheSheLab in the fall of 2018. The name is inspired by the idea of a laboratory where ideas are formulating and the work is ongoing, and the group aims to serve women who are changing their communities in ways big and small.

“We’re starting here in Charlottesville, but we want to create an organization that has chapters in multiple cities and can replicate the types of relationships we’re trying to build,” West says.

“IT’S ABOUT MAKING CONNECTIONS TO ACHIEVE BALANCE,” SAYS LILY WEST, CO-FOUNDER OF THESHELAB.

COURTESY THESHELAB

aleria McFarren and Lily West met five years ago when both moved to Charlottesville, bonding as they learned their way around town and raised young children as professional women with busy husbands. Even as they prospered, McFarren, founder and principal of communications firm Chaski Global, and West, chief operating officer of the UVA Alumni Association, realized they wanted something more.

“We talked about building a community of women,” says West, “to explore how to navigate the personal and professional spheres in our lives and to honestly assess where we were in both.”

Lily West co-founded TheSheLab last fall, to help give professional women a place to share experiences and ideas.

periences and describing how they operate in their various spheres of influence. An October event panel included Christina Diiorio (of YayLunch!), Sarah Abubaker (of ReRunner), and Linnea White (of Darling Boutique and Boss Babes Cville) speaking about pursuing both personal and professional goals.

TheSheLab’s vision statement stresses “female empowerment and equality above all else,” and their approach forms a series of concentric circles. Women enrich themselves as individuals, then extend their impact to a group network, and finally head out to influence the world. “It’s about making connections to achieve balance,” says West.

C-BIZ 23

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24 C-BIZ

WINNER

The Pitch>Entrepreneurship

From market stall to bricks and mortar A food entrepreneur learns the ropes

R

iki Tanabe opened Mochiko, a restaurant devoted to the Hawaiian food of his youth, two years ago. And while the business has grown from a farmers market stall to a food truck to a brick and mortar location, Tanabe is not resting on his laurels.

“You have to be humble,” he says. “You have to be realistic about your expectations.”

Tanabe spent years working in hospitality before deciding to launch his own business. He’d cut his teeth at the Greenbrier Hotel in West Virginia, and he’d spent 17 years at Charlottesville’s Albemarle Baking Company, working as a pastry chef and learning what he could from master baker and co-owner Gerry Newman.

After nearly two decades, Tanabe wanted to do something for himself. He got the idea to open a restaurant serving Hawaiian comfort food: fried chicken, teriyaki beef, macaroni salad, and Spam musubi, for example.

But Tanabe had much to learn about running his own shop. He decided to seek help from the Community Investment Collaborative, which encouraged him to generate a proof of concept before diving into the game chef’s hat first.

“We asked, ‘How can you start smaller, can you start as a food truck?,’” CIC President Stephen Davis says. Starting with lower overhead, he says, means “you can sell your food profitably and [then later] take on the bigger rents.”

Still, when Tanabe moved out of his food truck and opened his restaurant in The Yard at 5th Street Station last fall, challenges remained. He hadn’t realized how fully he’d need to commit to the nearby community. He overestimated sales. He underestimated costs.

Tanabe says he and his CIC cohort obsessed over rent: specifically, how to keep that expense down. Since opening his brick and mortar location, though, he thinks about rent differently.

“I could have paid twice as much on rent because sales would be higher,” he says. “When I talk to other people who want to open restaurants, I

say, ‘If you really want to do this, go where you get the most traffic.’”

As he’s done since he started his Mochiko journey at the farmers market, Tanabe has committed himself to learning on the job. He now better understands costs— “compared to labor, rent is insignificant,” he says. And he continues to discuss ownership issues with other entrepreneurs and would-be restaurateurs.

“I never cared much when I was an employee,” he says. “You’re on a different level—you talk about what everyone did on the weekend.

When you’re an owner, you talk about the nuts and bolts of running a business: sales or managing labor, what accountants do you use, and how much are you getting them for.”

Tanabe offers three tips to help entrepreneurs enter the market.

1. Reconsider rent: “A lot of the people in CIC, when they talk about opening a restaurant, they talk about the concept of rent. You can’t look at rent as the only factor—it’s not even the biggest expense.” Paying a higher rent can be worth it if results in more traffic and higher sales, he says.

2. Connect with community: “It is more than just your technical skills and ability to manage the restaurant.

It involves knowing the community, getting their support, and learning how to leverage that support.”

3. Channel Kendrick Lamar: “Be humble. A lot of restaurant owners think people will flock to them and everyone is going to love their food.

That might be true. But when you hear it from friends and family, of course they are going to say that.”

“You have to be humble,” says Mochiko owner Riki Tanabe. “You have to be realistic about your expectations.”

AMY AND JACKSON SMITH

By Shea Gibbs

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Connect with me:

The Pitch>Tele-Work

Have caffeine, will work

Shenendoah Joe

Mudhouse

By Jennifer Pullinger

W

hat could be better than getting out of your home office or work site for a few hours, sipping a macchiato, and getting sh*t done in a buzzy coffee shop? Luckily for us, options abound in Charlottesville. Here are our top five picks for the local java spots most conducive to that sweet #teleworklife. (Note: All locations listed offer free Wi-Fi plus outlets to plug in.)

Shenandoah Joe (945 Preston Ave.)

Vibe: Restoration Hardware-meets-“Friends’” Central Perk.

Think industrial concrete floors, black, white and beige tones—a super-chill, meditative space to get some work done. That’s Shenandoah Joe’s on Preston Avenue. Take a seat at one of the communal tables, comfy sofas, or oversized armchairs. The cozy yet minimalist-modern space always seems to be teeming with coffeeimbibers, but you can still likely find a place to perch with your laptop. Noise levels are moderate at its busiest. Plus, you are right across the street from what is destined to be another future tele-working hotspot, Dairy Market, so when you’ve worn out your welcome here, you’ll be able to hop across the street.

Mudhouse (213 W. Main St., Downtown Mall)

Vibe: Like walking into a friend’s moody yet welcoming den.

The Downtown Mall is where all the action happens, and the Mudhouse is often the center of the buzz. Walk inside and you’ll find a certain gravitas, with well-worn wooden floors and a long, tufted black leather sofa with tables

TOM MCGOVERN

EZE AMOS

STEPHEN BARLING

JACK LOONEY

STEPHEN BARLING

The best C’ville coffee shops for working remotely

Belle Coffee & Wine

and chairs buttressing one side of the wall. A pillow-strewn window banquette and solitary leather chairs offer additional seating, as does a mallside patio. While the downtown Mudhouse likely sees more of a “who’s who” of C’ville for those remote workers looking to make an impromptu connection, it can also be too crowded for comfort. The local chain’s newest location on 10th Street, just off West Main, is light and airy–ideal for those of us who need a little more space.

Belle Coffee & Wine (407 Monticello Rd.)

Vibe: European-style café meets neighborhood hang space.

One of the newest coffee shops on the block, Belle, is just that—a beautiful space. The name, of course, is a play on the neighborhood where it resides, Belmont. Chill out and get some work done amidst Belle’s cool Euro vibes—white and blue tones, blonde wood tables, and a giant map of Belmont on the far wall above a cushy brown leather sofa. Music selections run to adult contempo for the millennial generation with some throwbacks for the rest of us–everything from Bread and Hall & Oates to Haley Reinhart and Lord Huron. Can’t find room inside? Stake out a picnic table on the banana tree-curtained patio or a seat in one of the bistro-style chairs under the yellow awning.

Grit Coffee (2035 Bond St., Ste. #185)

Vibe: Do work, drink coffee, then reward yourself with shopping.

While you may think the Downtown Mall location of Grit Coffee would be the best tele-work option out of its multiple local cafes, its stylish

Grit Coffee

Snowing in Space

outpost at The Shops at Stonefield is even better.

The café is outfitted with giant white orb-shaped pendant lights, lots of tables to spread out (but don’t—share that space with your fellow itinerant workers!), a wide, sunny yellow banquette, and stools and bar tables. The buzz is low-key and contemplative—overhead music plays at a gentle decibel. And if the weather is nice, you can grab a seat at one of the purple sidewalk chairs outside. Side note: Grit is everexpanding—a new café opened recently at the bottom of Pantops and another from the Grit Coffee team is coming to the under-construction Wool Factory.

Snowing in Space (705 W. Main St.)

Vibe: Bold, bright, and colorful West Main Street café filled with murals.

Let the artfully disembodied head of Bill Murray (whose film Groundhog Day inspired the coffee shop’s name) spark some work creativity. The Murray mural and frenetic color scheme are the first things that capture your attention when you walk in. Ample seating is available (try to score one of the booths, upholstered in sparkly fuchsia fabric), while the likes of Nirvana, Foo Fighters, and Incubus play on the overhead speakers. The café’s undertone of coolness tempers the loudness of the wall graphics–and the music. Snowing in Space may be best for the kind of work that requires free-flowing idea generation and creative thinking, maybe less so for hammering out that tedious RFP proposal or white paper.

Grab a can of nitro cold brew coffee on the way out for the all-nighter or early morning work sesh at home.

C-BIZ 27

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MEASURING UP IN OUR COMMUNITY

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The enduring appeal of Barracks Road Shopping Center

By Lisa Martin

S

et in a field in the countryside far from the town’s population center, Barracks Road Shopping Center opened a handful of stores in 1959, anchored by a Kroger supermarket. Sixty years later, the center is the crown jewel of Charlottesville retail, hosting over 80 shops, restaurants, and experiences that attract customers from well beyond the city. Despite the robust growth of online buying, e-commerce accounts for only 11 percent of total U.S. retail spending. Turns out, people still like to shop till they drop.

In the mix In competition with easy, cheap, ‘round-the-clock online shopping, how has Barracks Road stayed viable,

and vital, in Charlottesville? It’s all in the mix, says Dierdre Johnson, VP of Asset Management for owner Federal Realty Investment Trust, as she lists key factors. “Location, an attractive mix of stores valued by the customers, best-in-class merchants in their category, and an amenitized environment,” she says. “We continually evolve with the customers.”

Catering to UVA students, tourists, and townies, Barracks Road hosts a collection of local, regional, and national merchants whose offerings span a range of appetites and budgets.

“A person wanting a burger can find a drive-thru option at McDonald’s or a gourmet alternative at Zinburger,” says Johnson. “Fink’s Jewelers car-

ries fine designer selections but Lou Lou has the latest trends for someone on a budget.” Merchant variety means efficiency for the busy shopper, and services such as a post office, Fedex, and dry cleaners allow for checking off lots of errands in one location.

Beyond variety and convenience, however, Barracks Road offers something less tangible and more affecting: an experience. “It’s a ‘lifestyle center’ type of shopping mall, similar to Short Pump Town Center in Richmond,” says Lindsey Sinozich, marketing director at Fink’s Jewelers. Outdoor seating, a fountain, and canopies welcome visitors, while recent fitness studio CON T I N UE D ON PAG E 34

C-BIZ 33

“IT’S A ‘LIFESTYLE CENTER’ TYPE OF SHOPPING MALL, SIMILAR TO SHORT PUMP TOWN CENTER IN RICHMOND,” SAYS LINDSEY SINOZICH, MARKETING DIRECTOR Home décor and gift shop Folly stocks items in a wide price range, including one-of-a-kind pieces like an artistic floral arrangement set in a 19th century French base and glass.

“A lot of the things we have here you can’t buy online, or it would take a lot to find them online,” says co-owner Beth Ann Kallen. “For some of our more expensive items, you really want to see it in person.”

The place to be

AMY AND JACKSON SMITH

The Happy Cook has been a Barracks Road tenant for 41 years, and owner Monique Moshier says she couldn’t imagine being anywhere else.

C O N T I N UE D F R OM PAGE 33

additions such as Zoom, Orange Theory, and Club Pilates mean that customers can do even more without driving all over town.

In stark contrast with the anonymous, sometimes uncertain online shopping environment, Barracks Road counts on the heightened experience of in-person buying to draw customers in.

34 C-BIZ

“When you make a big purchase, you want to be treated like you’re making a big purchase,” says Sinozich, “so we emphasize having a knowledgeable staff and high level customer service.” Customers often “pre-shop” online and come into stores to try on clothing, shoes, and jewelry, or to get assistance in choosing something unique.

What’s new at Barracks Road?

• First Watch • Club Pilates • Zoom Strength Training • Athleta • Fluffy’s Pet Shop

Retail tenants are the lifeblood of any shopping center, and Barracks Road’s merchants are shrewd and experienced business owners. Lease rates for store space in the center are among the highest in Virginia, running over $30 per square foot plus a percentage of gross sales above certain levels, but shop owners say the “traffic” is worth every penny.

“We were initially in a space on West Main, but when we decided we wanted to really build our brand, we knew we needed increased visibility,” says Kallen. “The foot traffic here is huge, and parking is plentiful. We knew that the people shopping here were the customers we wanted to attract.”

The Happy Cook’s Monique Moshier, who has owned the store for 14 of its 41 years in the center, says she couldn’t imagine being anywhere else. “Barracks Road is so quintessentially Charlottesville,” she says. “This is the place to be for holiday shopping, and other times of year we have a lot of customers who need quick in and quick out. We’d never consider, say, the Downtown Mall because of the lack of parking there. People are not going to buy heavy, expensive cookware and schlep it to their cars.”

Oliva’s Robert Johnson is one of about a half-dozen independent owners in Barracks Road, and he remembers visiting the center as a boy from Nelson county. His upscale olive oil and balsamics shop is aimed at the center’s affluent,

COURTESY BARRACKS ROAD SHOPPING CENTER

health-conscious shoppers, and Johnson says his customers are loyal.

“We draw from Lynchburg, Harrisonburg, and Culpeper, and we have lots of people coming through going to the airport, or waiting for someone with medical appointments at UVA,” he says. “Charlottesville has a very unique vibe, much more sophisticated than an average college town.”

On trend

STEPHEN BARLING

Key to Barracks Road’s long-term success is the center’s efficient management by Federal Realty Investment Trust. “The only constant in retail is change,” says Johnson, “so it’s essential to adapt our offerings.” Federal keeps pace with trends, such as bringing in boutique fitness retailers and “healthy fast-casual” dining options, and adding short-term parking spaces for easy take-out dining.

“The thing I like most about Federal Realty is that they know how to run

Kroger was an early anchor for the Barracks Road Shopping Center—it’s since moved to a different spot in the complex, and the Rose’s at right is now a Panera Bread and other shops. Below left, the center today.

a shopping center,” says Moshier. “It’s a well-run organization, and from landscaping to snow and trash removal, it’s all done perfectly and on time.

They decorate, run community events like the holiday parade, and help us with sales events.” The realty company launched a large-scale facelift for Barracks Road in 2011, just ahead of competitor Stonefield’s construction on Rt. 29, redoing its roofing, facades, columns, outdoor spaces, and more.

In the “clicks versus bricks” contest for shoppers’ dollars and hearts, Barracks Road merchants believe there will always be demand for the in-person experience. “Hopefully retail will never completely die out, because in the end, it’s something fun to do,” says Folly’s Kallen. “Let’s go shopping!”

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Corporate

America-style

Local employers offer a range of workplace wellness options

By Jennifer Pullinger

C-BIZ 43

Y

ou see it splashed across social media— #selfcare. It’s one of the hottest buzzwords in wellness. (The hashtag appears more than 21 million times on Instagram.)

Hashtags for #corporatewellness or #workplacewellness aren’t as sexy, but don’t let that mislead you. Corporate America has been in the self-care game for years.

44 C-BIZ

C’ville area organizations are no stranger to workplace wellness, with some setting the bar when it comes to developing opportunities for employees to live their best, healthiest work-life.

Crutchfield’s holistic approach to workplace wellness

Creating a “safe, comfortable and challenging” work environment is a top priority for Crutchfield Corporation, says Chris Lilley, chief human resource officer, as is one that supports wellness.

“We look at wellness holistically and include mental, physical, emotional, and financial health in our approach,” Lilley explains.

The consumer electronics retailer— which employs 615 people at locations in Charlottesville, Harrisonburg, and Wise County—offers such workplace wellness benefits as fitness event registration and Weight Watchers membership fee reimbursements, gym membership discounts at ACAC, Brooks Family YMCA, and UVA Wise Gym, seasonal wellness challenges, free annual flu shots, and standing desk or ball chair options, to name a few.

According to a 2017 study in the International Journal of Environmental Research and Public Health, dog-friendly workplaces have been shown to reduce rates of absenteeism and boost worker morale and productivity. Crutchfield—like many other companies such as Amazon, BISSELL, and Etsy— is on board with that policy, with dog-friendly workspaces at its Charlottesville headquarters and its southwest Virginia and Charlottesville contact centers.

“We have installed and actively maintain wooded walking trails on our headquarters property, where we also have a fenced dog run to support our employees who choose to take advantage of our ‘Dog Pawlicy,’ which allows them to bring their dog to work,” adds Lilley.

Employees can also take advantage of Crutchfield’s employee assistance program—EAPs are typically designed to help MARTYN KYLE

Whatever moniker you want to apply to the concept, workplace wellness is defined as the company-sponsored practices that support and aim to improve overall employee health.

Most employees spend at least a third of their life at work (or more than 90,000 hours, according to the book Happiness at Work), so it makes sense that many businesses and organizations are seeking ways to create a culture of health—both mental and physical—for workers.

Examples of workplace wellness programs include nutrition counseling, stress management resources, smoking cessation, health fairs, preventative screenings, workout challenges, walking clubs, on-site gyms, and employee assistance programs. It can even include offerings like in-office yoga classes, healthy snack and lunch options, nap rooms (Ben & Jerry’s, Zappos, and Nike have snooze-friendly on-site rooms and policies, according to the National Sleep Foundation), well-being days, dog-friendly workplaces, and office vegetable gardens.

Improved worker productivity, reduced absenteeism and “presenteeism” (when a worker is there, but not really there because they don’t feel well and are thus unproductive), morale boosts, higher employee engagement, a more connected work culture, decreased health care costs, and of course, healthier employees, are among the hoped-for outcomes of workplace wellness programs, as is, ultimately, an improved bottom line.

A wealth of research backs up the purported benefits of such programs, as well as their prevalence in the workplace.

According to a “2017 Employee Benefits” report from the Society of Human Resource Management, roughly one-third of organizations surveyed “increased their overall benefits offerings in the last 12 months, with health (22 percent) and wellness (24 percent) benefits being the most likely ones to experience growth.” The main reason for increasing work wellness benefits (or benefits overall) per that SHRM report?

To attract and retain top talent.

Another 2017 report, from Aflac, found that “employees who participated in wellness programs offered at their workplaces had higher levels of job satisfaction.” And a majority of millennials—the largest generation of workers in the U.S. labor force, according to the Pew Research Center— say they value workplace wellness. Nearly six in 10 say both “work-life balance and well-being in a job are ‘very important’ to them,” per Gallup.

Apps for workplace wellness

Yes, there is an app for that. If you need an extra nudge—or maybe even an assertive push—to motivate you to adopt healthy behaviors at work, look no further than your mobile phone.

While these apps are for living well in general, they have useful applications for on-the-job wellness.

Headspace: “A few minutes could change your whole day.” (Subscription)

Who wouldn’t want to be Zen AF at work, ready to blissfully and mindfully handle any challenge that comes your way? The Headspace app just might be able to get you there. Headspace features meditation exercises designed to address things like personal growth, anxiety management, work productivity, and creating a performance mindset.

In addition to a more focused mind and less stress, Headspace purports to help you sleep better, so you can wake up feeling refreshed for another day at the office. Try the free, 10-day beginner’s meditation and mindfulness course.

MINDBODY: Book a local fitness class, spa appointment, or wellness treatment. (Free)

MINDBODY may be one of the more ubiquitous wellness mobile apps out there. With MINDBODY, you can sign up for a wake-up-your-brain, pre-work “Rise and Shine” yoga session from Common Ground Healing Arts, an early morning motivational running class set-to-music from Tread Happy on Eighth Street, a mind-and-body strength-building barre class from barre.[d] on Water Street, and plenty more wellness options to fit your busy work-life schedule. (Note: The app is free, not the classes.)

individuals with personal and work-related concerns, including mental, health, emotional, financial, legal, and other issues that could impact job performance. EAPs, in general, are employer-paid, and offer confidential access to a range of programs and services like eldercare support, health coaching, marital counseling, and substance abuse treatment.

In addition, the company offers a voluntary “Live Longer, Live Better” wellness program, created in consultation with the University of Virginia’s Medical Center, which further incentivizes and rewards good health. When employees visit their primary care physician for a physical exam, “depending on the level of wellness achieved as determined by the employee and the physician, the employee will receive a monetary award,” says Lilley.

Lilley adds that for Crutchfield, workplace wellness has been integral to creating an engaged, high-performing workforce—so much so, the company plans to add to its menu of wellness initiatives and partnerships, including mental health, to further develop its culture of wellness.

Dog-friendly workspaces, like this one at Crutchfield, have been shown to improve employee morale and reduce absenteeism.

MyFitnessPal: “Fitness starts with what you eat.” (Free)

Weight loss challenges and nutrition counseling are common components of many workplace wellness programs. MyFitnessPal, routinely listed as one of the best calorie-tracking apps available, is a solid app that can help you be more mindful of your dietary needs and jumpstart your physical fitness journey, especially if your work-life is all-consuming.

Tap the app’s massive food database and document your daily food intake into the food diary, monitor your nutrition stats and weight loss, and access other food tools and insights.

CONTINUED ON PAGE 46

C-BIZ 45

Mental health in the workplace

W

In the workplace mental health report, 61 percent of those surveyed said their mental health impacted their productivity levels, and in general, employees were reluctant to talk about the topic at work, especially with human resources or senior leaders.

So how can employers create a more resilient work environment that supports mental health?

First, businesses and organizations can create a culture where workers feel safe to reach out to their supervisors or co-workers if they need help, suggests Irvin.

“So often, peers in the work setting are the ones that are going to notice changes in people’s ability to perform their daily tasks...so having those relationships where there’s a culture of being able to ask for help or ask how colleagues are doing [is important],” she says.

Second, basic training, like mental health first aid (which teachs skills for how to help an individual in crisis) can help prepare employers and supervisors to support staff who are struggling when they do come forward.

“That being said, there are going to be situations that would be outside of basic training, and so that’s where your supervisors or your HR folks would just want to know local resources and know that they wouldn’t have to go through the situation alone,” Irvin says. “They can actually get on the phone with a crisis counselor and walk through the steps that they need to take for an employee.”

Locally, employers can rely on resources like HelpHappens Here.org or emergency services from Region Ten, which also offers mental health first aid training.

Nationally, Irvin recommends the American Psychiatric Association Foundation’s Center for Workplace Mental Health as a resource. “Just knowing that professional help resources are available [is helpful]. And then the Women’s Initiative offers walk-in clinics and support groups as well,” she says.—By Jennifer Pullinger

“Just knowing that professional help resources are available” is helpful, says Elizabeth Irvin, executive director of The Women’s Initiative in Charlottesville.

46 C-BIZ

AMY AND JACKSON SMITH

hile physical health is often the centerpiece of workplace wellness programs, a focus on mental health is equally important to fostering a happier, healthier, and productive place to work.

Experiencing mental health issues on the job “is the norm, not the exception,” according to a recent report that surveyed more than 1,500 U.S. employees. With depression-related absences alone costing employers about $44 billion a year, helping employees address these issues makes business sense, says Elizabeth Irvin, executive director of The Women’s Initiative in Charlottesville.

CONTINUED FROM PAGE 45

“Eliminating real and perceived stigma and disparate treatment for those dealing with mental health is an important step in that process,” Lilley says, adding that overall, efforts like these “are known to support a reduction in absenteeism, presenteeism, apathy, and loneliness which all deteriorate the employee experience in corporate America today.”

CCRi customizes workplace wellness

Commonwealth Computer Research, Inc., a C’ville-based data science and software engineering company with almost 145 employees, has created a collegial work atmosphere where on-site grilling, food truck days, and movie and board game nights with co-workers are routine–activities that set the tone for the company’s approach to workplace wellness.

Other fun wellness perks: A communal massage chair, which is “in our library area, so you can go close the door and turn the light off and get a little relaxation time,” says Julia Farill, CCRi human resources and recruiting manager.

Access to a wooded park with walking trails also gives employees a break when they need it. “That’s been great for wellness as well, especially for the folks here whose job requires really intense thinking and they’re working on the computer and staring at the screen. Being able to get out and walk around on the trail is huge,” she says.

Customizing workplace wellness as much as possible, and creating an environment where employees are listened to and heard works best for a growing company like theirs,

Unique local workplace wellness resources Local Food Hub and 4P Foods

While the occasional doughnut or pizza order for the office is a nice treat, healthier, locally cultivated delivery options are available.

Farill adds, because employee wants and needs are constantly evolving and changing over time.

“I like to try to understand that before we make corporate decisions about where we’re going to invest,” says Farill, “Because I think that it’s really crucial to take a look at who’s here, what they care about, what matters to them, and then allocate resources towards those things based off of what their interests are.”

If CCRi’s employees are into biking as a health and wellness activity–like they are right now, for example–Farill says she tries to figure out how the company can support that even more.

“We have an area set up to be able to work on your bike, so if you ride in as a commuter you can bring your bike in,” she says. “And we have an indoor bike parking area and a little table set up that has a bunch of bike tools so you can work on it. We also have a couple of loaner bikes if people wanted to go out for lunch or something like that.”

Gym and yoga discounts with places like ACAC, FlyDog Yoga, and Formula Complete Fitness are also standard, but because wellness is different for everyone, Farill will make sure she explores other employee interests. “I’ll ask them: ‘Hey, if you have a different interest—if you have a different type of gym or place you work out and you want us to try and contact them to see if they are interested in setting up a corporate partnership, then I’m happy to reach out.”

Farill says the company offers not one but two employee assistance programs. “Those programs are great because they are kind of a one-stop-shop for employees if you are dealing with something that’s going on in your life,” she says.

CONTINUED ON PAGE 49

Local data science company CCRi encourages bike commuting with indoor space for bike parking and repair. Loaner bikes are also available for employees.

In 2015, the Local Food Hub launched its Fresh Farmacy Fruit and Veggie Prescription Program, created to provide community participants with more equitable access to free, fresh, healthy food.

“But we very quickly realized that lots of people out there would benefit from seasonal shares of local produce,” says Portia Boggs, associate director of advancement and communications at Local Food Hub. “And a lot of workplaces were interested in providing those shares as a way of supporting their employees, because there is so much data out there that supports [outcomes like] reduced health care costs that come about from eating healthy.”

Later, a workplace wellness program—paid for by the participating companies themselves—was added to the Fresh Farmacy fruit and veggie prescription initiative.

In June 2019, Local Food Hub merged its distribution operations with Warrenton, Virginia-based food hub 4P Foods. Now, Charlottesville-area employers who want to sign up for a locally- and regionally-sourced seasonal fruit and vegetable share and have it delivered to their office need to go directly to 4P Foods.

Meanwhile, Local Food Hub continues the original mission of Fresh Farmacy by working with organizations like the University of Virginia’s BeWell program, where they provide free, fresh fruit and veggie shares to UVA employees most in need of health support services.

“Along with that food, participants get nutrition information, information on where the food comes from, recipes, and storage and preparation tips and all sorts of things that are designed to give participants confidence when working with whole produce, and ensure that they have the skills that they need to carry on those healthy lifestyle changes after the program ends,” says Boggs.

PivotPass

Richmond, Virginia-based PivotPass—originally founded in Charlottesville but now available in both RVA and C’ville and anywhere in the U.S. and internationally—offers corporate wellness solutions to organizations. In Richmond and Charlottesville, that includes discounted access to a network of participating gym and fitness studios. Through a custom app, PivotPass is also able to collect anonymized fitness data and insights that enable employers to better measure employee wellness and engagement levels, and reduce company health care costs.

Participating local gyms and fitness studios include Bend Yoga, Hot Yoga Charlottesville, Iyengar Yoga of Charlottesville, Solidarity CrossFit, and The Yellow Door (yoga and fitness).

CONTINUED ON PAGE 49

C-BIZ 47

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Charlottesville City Schools gives a boost to teacher and staff wellness

Public school employees have rewarding–but stressful–jobs. A 2017 issue brief from Pennsylvania State University and the Robert Wood Johnson Foundation reported that soaring stress levels “are affecting teacher health and well-being, causing teacher burnout, lack of engagement, job dissatisfaction, poor performance, and some of the highest turnover rates ever.”

The brief suggests that “organizational interventions” designed to help reduce teacher stress can help. Charlottesville City Schools employee wellness program, for example, was created to help employees not only get and stay healthy, but feel valued and cared for, says Laura Floyd, the district’s human resources coordinator.

While CCS’ wellness program is “something that we’re constantly monitoring to see how we can improve,” Floyd adds, current offerings include fitness promotions like discounted gym memberships to area facilities, including ACAC, Brooks Family YMCA, and Smith Aquatic & Fitness Center and Carver Recreation Center. If an employee joins and visits one of those gyms at least eight times per quarter, the school division will pay $29.50 per month towards the membership, in addition to the already discounted corporate rate.

“So it’s an incentive to not only join but to make sure [they’re] actually going,” says Floyd. The school system’s hike/ bike-to-work program similarly incentivizes employees with an extra stipend to get and stay active.

Like many other organizations, Floyd says a key element to workplace wellness is access to an employee assistance program; CCS offers theirs through a partnership with the Faculty and Employee Assistance Program at the University of Virginia.

“That’s important to let people know if they need to talk to someone, they can do that. [FEAP is] completely confidential.

It’s free of charge,” says Floyd.

Some of the best workplace wellness programs are ones that are derived out of an understanding of your employee population and what motivates and incentivizes them, adds Floyd.

“You have to get to know what works, and understand that there is not necessarily going to be a one-size-fits-all—you need to have some sort of combination of things that you can do to suit the needs of your entire population,” she says.

“Wellness programs are very costly, so you have to be willing to invest,” she adds. “But you are investing in your employees, and what better thing is there to invest in?”

FILE PHOTO

“The idea is that everybody at some moment in their life has something come up that’s hard to navigate, whether your child care fell through, you have a parent that needs more support, or you’re dealing with a financial issue, you have to do a trust or will or something,” she says. “So the idea of the employee assistance program is that you can just go there and say, ‘This is my issue, and what resources exist?’”

Having a customized workplace wellness program at CCRi is important, Farill says, because ”our people are absolutely the most important thing about our company.”

Supporting wellness in the workplace—whatever that looks like—is in “everybody’s best interest” and is critical to creating an environment where employees can flourish, she adds.

“As a company, trying to individually understand what matters to our people right now, and how is that changing and shifting, and what are we doing as a company to help people not just feel that they’re supported and appreciated, but understand that they really are—this is a big deal to us,” she says.

CONTINUED FROM PAGE 47

Local PivotPass clients include Apex Clean Energy, GreenBlue, and Fringe (“the world’s first fringe benefits marketplace,” based in Richmond).

Whether you want to try Crossfit, or spend more time practicing yoga, co-founder April Palmer says PivotPass not only gives employees the option and variety to do what they like when they like, but it also layers in an “accountability factor” to help keep them on track.

The best thing [about PivotPass] is it’s so versatile,” says Palmer. “It’s a wellness program that meets me wherever I am at the moment.”

Common Ground Healing Arts

Common Ground Healing Arts, a nonprofit community wellness center located inside Jefferson School City Center, offers a workplace wellness program dubbed “Ground Work,” consisting of services designed to help employees de-stress, improve focus, and enhance productivity.

Services include yoga, chair massage, auricular acupuncture, and mindfulness workshops, the latter covering such workplace-relatable topics as “overcoming challenges,” “eliminating overwhelm,” and “dealing with change,” among others. To participate, employees can visit wellness practitioners at Common Ground, or the nonprofit can come to your office.

Common Ground executive director Elliott Brown says the benefits of workplace wellness are well-established. “Studies show, and most everybody you talk to will say, that the less stress they have, the better they can work, the more productive they can be, the happier they are, the longer they want to stay,” she says.

Brown adds that because they are a nonprofit, accessing workplace wellness—or wellness services in general—from Common Ground is not overly costly.

Plus, providing access to wellness services like these can have a big impact on the employee, “which ultimately comes back around and makes it worth your cost because you get it back in productivity,” she says.

C-BIZ 49

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Equity Saver USA is a full service real estate For more information: www.EquitySaverUSA.com brokerage company charging a 1% commission An Old Dominion Realty & Investment LLC company for its services to buyers and sellers of real estate. The concept was developed while Jordan Hague worked at Dell, Inc., where he learned to identify and distribute commodity products and services more efficiently and effectively to the market at lower prices.

Testimonial: Jordan is a rock star! We met lots of realtors, but Jordan really stood out to us as being the ideal realtor. This was our fourth experience buying or selling a home and Jordan really made it our best experience yet. He is a savvy negotiator who uses just the right amount of charm, intelligence and persistence to make our deal happen. Because of his low 1% commission, we got our house without paying a cent in closing costs. —Brad and Rebecca

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Keep more of what’s yours with our 1% business model for buyers and sellers of real estate.

We Pay buyer cloSing coStS!

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Roofcrafters Inc. Roofcrafters Inc. Roofcrafters Earns Esteemed Angie’s List Inc. Super Service Award

Earns Esteemed Angie’s List Super Service Award

An industry leader in Residential roof replacement

Consistently high level of customer service Consistently high level of customer service

Consistently high level of customer service

Free Roof Inspections.

40 yrs. Licensed Roofing Contractor Prompt roof repairs and maintenance. forty years as a Roofing Contractor. an “A” rating in overall grade, recent Roofcrafters Inc. has earned the Shingles, Slate, EPDM, wood shakes With squares grade, and review period grade.

The home service industry’s coveted forty over yearsone as amillion Roofing Contractor. an “A” rating in overall grade, recent Roofcrafters Inc. has earned the Angie’s List Super Service Award, home service industry’s coveted reflecting anSuper exemplary year of Angie’s List Service Award, customer to members reflecting service an exemplary year ofof the local services marketplace and customer service to members of consumer review site in 2016. and the local services marketplace

consumer in 2016.

Angie’s Listreview Supersite Service Award 2016 winners haveService met strict Angie’s List Super Award eligibility requirements, 2016 winners have met which strict include

434-831-2368

SSA winners must period also begrade. in good grade, and review The standing with must Angie’s List, a SSA winners also be pass in good background check and abide by standing with Angie’s List, pass a Angie’s List operational guidelines. background check and abide by Angie’s operational “Here atList Roofcrafters, inguidelines. addition to the BOCA Building Code, we “Here at Roofcrafters, in addition adhere to ourBuilding own set Code, of in-house to the BOCA we specifications during my adhere to our developed own set of in-house

dgaleassi@yahoo.com

www.roofcrafterscharlottesville.com eligibility requirements, which include specifications developed during my 52 C-BIZ

434-831-2368 dgaleassi@yahoo.com 434-831-2368 VA Class ‘A’ Contractor dgaleassi@yahoo.com www.roofcrafterscharlottesville.com VA Class ‘A’ Contractor

installed,we have adopted the motto With over one million squares of the sage, “Think like a raindrop.” installed,we have adopted the motto Whether you’re thinking of the sage, “Think like aabout raindrop.” replacing your old roof, performing www.roofcrafterscharlottesville.com A Certified Roofing Company Whether you’re thinking about a thoroughyour roofold maintenance, or 30 years Licensed Insured replacing roof, performing A Certified Roofing&Company merely fixing a pesky leak, think a thorough roof maintenance, A or Certified Roofing Roofing Company 30 yearsContractor Licensed &ITC Insured Roofcrafters Inc” Certified Level 1 BBB “A” merely fixing a pesky leak, think Roofing Contractor ITC 40 years Licensed & Insured —Damon Galeassi, President rated contractor.

Roofcrafters Inc” Certified Level 1 BBB “A” Roofing Contractor —Damon Galeassi, President rated contractor.

BBB class A Contractor

S E C A P S D E T I LIM !

G N I N I REMA YOUR TRADITION STARTS HERE

MOST UTILITIES INCLUDED

FOUR-LEGGED RESIDENTS

PREMIUM FINISHES

STYLISH FURNITURE INCLUDED

STAINLIFTING WASHER & DRYER

HD DIGITAL CABLE & WIFI

We don’t do status quo. . . and neither should you. GrandMarc is a place to connect, explore and experience everything that college has to offer. With roomy floor plans, modern amenities and exciting social events, life at GrandMarc exceeds all expectations.

Reserve yours at GrandMarcUVA.com 301 15th Street N.W. | P: 434.293.5787

CONVENIENT (k n’veny nt) adj e

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1. FAVORABLE, EASY, OR COMFORTABLE FOR USE 2. INVOLVING LITTLE TROUBLE OR EFFORT 3. THE AIRPORT IN CHARLOTTESVILLE, VA

the University as your backdrop, entertain your guests at historic

With thethe University as your backdrop, entertain youryour guests at historic With University as your backdrop, entertain guests at historic

PTIONS • CONFERENCES • MEETINGS • DINNERS • GALAS • BANQUETS COCKTAIL RECEPTIONS • CONFERENCES • MEETINGS • DINNERS • GALAS • BANQUETS COCKTAIL RECEPTIONS • CONFERENCES • MEETINGS • DINNERS • GALAS • BANQUETS

211 Emmet Street South 211434.243.2665 Emmet Street South alumni.virginia.edu/reservations 434.243.2665

alumni.virginia.edu/reservations 54 C-BIZ

WINNER

Nina Crawford (434) 296-3400 www.mssdesigns.net

MSS DESIGNS Design is in the details

Looking for a great business opportunity?

The Dogwood Restaurant

in Fluvanna County by the Lake Monticello community is for sale!

This highly successful restaurant has been a staple in the community for over 20 years!

Blue Ridge Bank Building Blue Ridge Bankindividuals Building may contact Interested Stu Rifkin at 434-466-9515 • stu.rifkin@gmail.com Presented By: MCAVA Real Estate, Inc.

1807 Seminole Trl, Charlottesville, VA 22901

1807 Seminole Trl, Charlottesville, VA 22901

Property Photos Presented By: MCAVA Real Estate, Inc.

Blue Ridge Bank Building 1807 Seminole Trl, Charlottesville, VA 22901

Blue Ridge Bank Building

Blue Ridge Bank Building

1807 Seminole Trl, Charlottesville, VA 22901

Property Photos

1807 Seminole Trl, Charlottesville, VA 22901 Building Photo

Building Photo

Listing spaces

1st Floor Ste 101 1807 Seminole Trail Space Available: 2,486 SF Rental Rate: $24.00 /SF/Yr Blue Ridge Bank Building The Blue Ridge Bank Building is strategically located along US 29 - Seminole Trail East, between ue Ridge Bank Building Date Available: Now

East Rio Road & Woodbrook Drive in Charlottesville. (an estimated 54,000 Service With Type: great visibility, Modified Gross vehicles use this stretch of US 29 per day), this Space first floor ideal for retail or office space; Type: suite isRelet Space Use: complete 1807 with a private Trl, entrance and en VA suite bathrooms.

ThereOffice is ample parking available for 7 Seminole Trl, Charlottesville, VA 22901 Seminole Charlottesville, 22901 Leaseand Term:an additional Negotiable tenants and customers -13 parking spaces out front 92 spaces located behind the building. Price: $18.25 - $24.00 /SF/Yr This space fronts US 29 (Seminole Trail); would be ideal for a retailer, medical office or professional, office ng spaces 1st Floor Ste 101 2nd Floor Ste 203 2nd Floor Ste 203 Stephen Alonso loor Ste 101 Space Available: 10,521 SF Front of Building Space Available: 2,486 SF Rental Rate: $18.25 - $20.00 /SF/Yr Date Available: September 30, 2020 Service Type: Modified Gross Built Out As: Standard Office Space Type: Relet Space Use: Office Lease Term: Negotiable This space fronts US 29 (Seminole Trail); would be ideal for a retailer, medical office or 29 professional, office This space fronts US (Seminole Trail); would be ideal for a retailer, medical office or professional, office

Floor Ste 203

Rental Rate: Date Available: Service Type: Space Type: Space Use: Lease Term:

$24.00 /SF/Yr Now Modified Gross Relet Office Negotiable

Space Available:

10,521 SF $18.25 - $20.00 /SF/Yr September 30, 2020 Modified Gross Standard Office Relet Office

Rental Rate: 56 C-BIZ Date Available: Service Type: Built Out As: Space Type: Space Use:

stevea@mcava.com (954) 360-7444 Ext: 202

MCAVA Real Estate, Inc. 406 W Hillsboro Blvd Deerfield Beach, FL 33441

Location is Everything

4 BEDROOM 2 BATHROOM

You are never far away when you live at Wertland Square. With tons of great amenities & great floor plans to choose from, you’ll love calling us home. But hurry, spaces are going quickly! *Certain restrictions apply. While supplies last.

www.wertlandsquareuva/ 216/218th 14th Street Northwest | P: 434-293-5787

BACKSTORY

“Q

uality merchandise. Popular prices.” So went a 1954 ad slogan for Leggett’s, a department store well-known in Charlottesville—and throughout the Mid-Atlantic—for its mid-priced fashions and homewares.

Leggett’s, then a privately-owned retail business, opened its first store in downtown Lynchburg in 1927. It arrived in Charlottesville in 1939, opening at 200-204 West Main Street, according to City of Charlottesville architectural and historic THEN: Leggett’s, opened in 1939 NOW: Violet Crown, opened in 2015

surveys. (Leggett’s later expanded into 212214 West Main Street around 1956.)

The 200-204 West Main property has a long history of department store use; it was also a Hidy & Company, a Robey and Co., an A.D. Cox, and a Sears. Years later, Regal Cinemas took over the location, only to be replaced by Violet Crown in 2015.

In 1980, Leggett’s left the Downtown Mall for the greener pastures of Fashion Square Mall. In 1996, North Carolina-based Belk bought out Leggett’s, and their store—a last vestige of Leggett’s—still remains at Fashion Square Mall.

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PHOTO: COURTESY OF STEVE TRUMBULL, WHOSE THIRD BOOK OF HISTORIC CHARLOTTESVILLE PHOTOGRAPHY COMES OUT NOVEMBER 2019. / CVILLEIMAGES.

Leggett’s lives on

More than meets the eye!

Balanced for Business Unlike any other meeting venue, Boar’s Head boasts a refreshing balance between work and play. With 168 elegant rooms and 22,000 square feet of meeting space, the possibilities are endless. While your team is here, we invite them to explore our network of trails, play in a state-of-the art sports club or just relax at our awardwinning spa. Call to schedule a site visit, and see for yourself. (434) 972-2227 | BoarsHeadResort.com

Owned and operated by the University of Virginia Foundation

PRESENTS OUR P RPER SE ESSN TN STT SSTUO EEES E NO SORUU ORR UR RP ER N

FOUNDING FOUNDING FOUNDING FOUNDING FOUNDING

MERCHANTS MERCHANTS MERCHANTS MERCHANTS MERCHANTS

STAY STAY TUNED TUNED FOR FOR OUR OUR NEXT NEXT BIG BIG REVEAL! REVEAL! STAY TUNED FOR OUR NEXT BIG REVEAL! STAY TUNED FOR NEXT BIG REVEAL! STAY TUNED FOR OUR NEXT BIG REVEAL!