The Give Voice initiative’s public launch was held on February 5. It is a $35M fundraising effort to renovate and modernize the Center for the Arts into a state-of-the art venue. $18M has been raised to date. The College would like to have 100% Board participation in this campaign. Please share information about CVPA’s Give Voice initiative with your networks: https://cfa.gmu.edu/give/give-voice, Give Voice to the Center for the Arts video: https://www.youtube.com/watch?v=kmFT65wDYoI, Mason Arts video: https://www.youtube.com/watch?v=H25Lpxjb9xs
Arts by George!
Carolyn Peterson has again generously agreed to host A Taste of ARTS by George! in her home on May 7, 2025. The 20th ARTS by George! will be held on Saturday, September 27, 2025.
Around CVPA –Please see Program Directors’ written reports in the meeting packet.
Dean’s Report – Dean Rick Davis reports on Mason/CVPA
Rick Davis noted that he has received positive feedback from Mason Arts Elevated event held on February 5. He shared that there were multiple nominations from Mason-connected individuals for the Helen Hayes Awards. The process of selecting an architect for the Center for the Arts renovations has begun.
Strategic Group Reports:
Please see attached document titled Study Groups Suggested Action Items.
Presentations
Digital Programming: Adrienne Godwin and Julie Haberstick highlighted the Mason Arts Amplified platform, https://masonartsamplified.gmu.edu/ Please see attached slides for further information
Belonging and Inclusive Engagement:
Shá Norman, the director of the Office of Belonging and Inclusive Engagement+, discussed their work in CVPA, fostering an inclusive environment and organizing community-building events. Shá attends to the overall climate of CVPA community to ensure that it is welcoming, culturally conscious, inclusive, free of discrimination and harassment. They also ensure that all faculty, staff, and students have the support and resources they need to perform to their fullest capacities.
Closing
Vicki thanked all participants and encouraged members to attend upcoming events, including the Dance Fête on March 29 and the Arts Management Program 20th Anniversary event on April 28
The next Mason Arts Board meeting will be on April 30, 2025 from 8:30 am to 10:15 am in the Center for the Arts. Meeting recording: Feb 2025 Mab meeting.mp4
Mason Arts Board
February 12, 2025
8:30-10:15am, ZOOM
AGENDA
1. Welcome – Victoria Salmon, AAMB Chair
2. Updates – V. Salmon
a. Description of morning’s activities
b. Website link – Arts at Mason Board (AAMB) | College of Visual and Performing Arts (gmu.edu)
3. Committee Reports
a. Engagement – Paulette Miller, Chair
b. Finance – Annie Bolger, Treasurer
c. Development – Vicki Salmon and Susan Graziano, Senior Director of Development
d. Governance – Molly Grimsley, Chair
e. Arts by George! – Annie Bolger, Chair
4. Dean’s Report – Dean Rick Davis reports on Mason/CVPA
5. Around CVPA – Department, Program Directors’ written reports
6. Presentation – Adrienne Godwin (Director of Programming, CVPA) and Julie Haberstick, Digital Programming Producer; and Shá T Norman, Director, Office of Belonging and Inclusive Engagement+, CVPA
7. Group Reports and Discussion – The three Board groups that addressed the College’s Strategic Priorities will report their group’s discussions, ideas, and 2 suggestions for action.
8. New Business/Announcements
9. Adjourn
10. Next Meeting: Wednesday, April 30, in person
Mason Arts
Board Dashboard as of December 31, 2024 (FY 2025 Second Quarter)
Mason Arts Board
Development Report
February 12, 2025
Raised YTD $2.4 million
Recent Gifts:
• Gifts-in-kind – Mary Wetzler donated 32 items of African art; Frederick Hawryliw donated paintings to the University Art Collection; and Robert and Nina Schwartz donated a vibraphone to the Dewberry School of Music
Staff News:
• Phoebe Gor will be joining the CVPA Development Office as Associate Director of Development, Major Gift Officer. She comes to us from the Washington National Opera at the Kennedy Center and will start on February 24
• Lauren Peters joined the team on February 10 as the Administrative Assistant. Lauren previously worked at Metropolitan Family Services.
• Rachel Ingle has been promoted to Membership Coordinator, Center for the Arts.
• Angel Olson DeGroot will now be the Membership Coordinator for the Hylton Performing Arts Center.
Center for the Arts
On February 5th CVPA hosted Mason Arts Elevated, the public launch of the Give Voice initiative, our $35M fundraising effort to renovate and modernize the Center for the Arts into a state-of-the art venue. Give Voice is part of Mason Now: Power the Possible, the university’s first one-billion-dollar comprehensive campaign. Upon completion of the renovation, the Center will be renamed the Barry Dewberry and Arlene Evans Center for the Arts. It’s time to play your part! We will be reaching out to Board members to reach our goal of 100% participation.
Raised to date – nearly $18M
Recent Gifts:
• David and Annabelle Stone made a major gift to name the Center for the Arts stairway
• Roberta Roumel made a non-naming gift
• Donald and Sonja Palomaki named two Orchestra Seats
• Krista and Armstrong Tran named an Orchestra Seat
Mason Arts Strategic Priorities
1) Expand and elevate the identity of the Mason Arts community
• Grow community partnerships and engagement
• Conduct internal and external brand awareness campaigns
2) Enhance Student Success and Alumni Engagement through mentorship and networking, well-being support, and improved facilities
• Create a student-alumni mentorship program
• Increase networking events that incorporate student and alumni populations
• Create enhanced curricular and extracurricular opportunities in all units for career preparation and professional development
• Develop and enhance structures that support student well-being and belonging
• Create spaces for Mason Arts students to gather and feel at home on campus
• Build and maintain state-of-the-art, accessible instruction, exhibition, and performance spaces
3) Enhance Faculty and Staff experiences through increased mentorship, well-being support, and improved facilities
• Clarify and communicate the established pathways to faculty Promotion and Tenure and provide ongoing mentorship and support in the process
• Evaluate faculty workload policy and implementation to improve transparency, equity, and accountability across CVPA
• Make professional development opportunities for faculty available through partnerships and leadership opportunities within CVPA, with other campus departments, and through additional funding
• Make professional development opportunities for staff available through partnership and leadership opportunities within CVPA, other campus departments, and local area arts organizations
• Develop and enhance structures that support faculty and staff well-being and belonging
• Build and maintain state-of-the-art, accessible instruction, exhibition, and performance spaces
4) Create a sustainable structure and culture for creative research across the College and University
• Articulate models for creative research and public presentation of work and develop appropriate evaluative vocabulary
• Create structures and incentives to support interdisciplinary collaboration across the College and University
• Increase faculty research funding and administrative support
• Encourage student and staff participation in research and collaboration
• Develop and employ technologies that support and enhance individual and collaborative work experiences
• Create spaces and events that lead to greater opportunity for organic collaborative work
5) Strengthen financial resources across Mason Arts
• Create a culture of philanthropy across Mason Arts programs
• Advocate for increased state funding to support Mason Arts
• Conduct internal and external brand awareness campaigns
• Cultivate a sustainable culture of engaged alumni
Arts at Mason Board
Group 1
Group 1: Expand and elevate the identity of the Mason Arts Community
Linda Harber, Jennifer Disano, Molly Grimsley, Paulette Miller, Jay Speer, Kelly Harms, Kimberly Macedo, Ed Weiner, Willy Meaux, Janice Sutera-Wolfe, Barbara Jacksier
Key questions: Which action items, as mentioned in the notes, complement the College’s priorities? As a Board member, what are you willing to do?
Mason Arts Mission: Mason Arts facilitates a shared pursuit of creative and academic discovery, inspiring a broad population of learners and patrons toward lifelong engagement in the arts.
Mason Arts Values
Community: Manifest and celebrate the role of the arts in creating community by providing access to artistic work for all people
Mason Arts Strategic Priorities
1) Expand and elevate the identity of the Mason Arts community • a. Grow community partnerships and engagement •
The committee discussion led to the decision to focus on engagement of the various communities, believing that continued and targeted engagement over time will lead to productive and mutually beneficial partnerships.
Successful examples of this are the close partnership with Osher Lifelong Learning and Jazz for Justice and the Friends of the Center for the Arts Artist- in- Residence series and Fairfax City Recreation.
The committee decided to focus on community organizations that reach a range of demographics, including:
Scouting Organizations, PTA’s, Libraries and Women’s Clubs, Chamber of Commerce and Service Organizations, community Festivals and Fairs, Senior Living Communities.; Faith communities.
Other University Units, such as Nursing and Public Health (reviving the Music for Medicine initiative into Music for Health); Mason Athletics (booking an information table during basketball games).
In order to begin this outreach, the committee determined the following action items:
1. Poll the Arts at Mason Board membership and develop a list of these and other organizations that the members already have a connection or relationship with and that those members are willing to reach out to.
2. From this list create a “speakers group” of sorts.
Create Elevator Speeches that board members could use to approach these groups in an effort to create a conversation about how the Arts at Mason could enhance their particular organization.
For example: Scouting merit badges in music or visual arts; speakers at monthly meetings from the Board Members about upcoming arts events; acting as a contact point for connecting interested groups with the Arts Units at Mason ; staffing information tables at PTA events and community Festivals and Fairs; Offering films from Film and Video Studies students to High Schools
As a committee we have already begun identifying organizations that we each have some relationship with and are ready to contact. These are small, relatively easy steps that when multiplied by the total number of Board Members who participate, can lead to big rewards and toward Part 2 of our charge, which was internal & external brand awareness over time.
Submitted by Paulette Miller for the Group #1 Committee
Linda Harber, Jennifer Disano, Molly Grimsley, Paulette Miller, Jay Speer, Kelly Harms, Kimberly Macedo, Ed Weiner, Willy Meaux, Janice Sutera-Wolfe, Barbara Jacksier
2. Add a tier to the larger performance events that will encourage (young) alumni attendance –and not just CVPA alumni, all Mason alumni. AND, add a “donation” requirement to the ticket cost. For example, Arts by George! could have an alumni tier ticket that is just for student showcases; alumni would pay $20 and the donation would be $5. This would be a firm donation. This type of ticketing could be used for other CVPA events. This ticket option serves the College several ways: recent graduates can come and see their fellow arts students perform in enthusiastic, vibrant venues; the College serves the alumni communities of Mason in an approachable manner; the event serves as an on-ramp for young alumni to become involved in the Arts at Mason; Development captures the alumni for future donor growth.
Anticipated needs: determination of the cost of a Showcase ticket + reasonable donation amount; advertising the opportunity through multiple Mason options; a Mason Arts Board sponsor to support these (young) alumni arts opportunities (This sponsorship would be part of the Board members’ give/get.)
The subcommittee on Strengthening Mason Arts’ Financial Resources met by Zoom on January 23, 2025 and considered various potential roles for the Mason Arts Board and its members. We identified three promising avenues for moving forward
Assisting in Maximizing Legislative Resources. Obviously, one of the major sources for funding CVPA, as well as the University as a whole, is the Virginia Legislature. We considered what assistance the Board could provide in increasing that funding. In particular, the Board is privileged to have as one of its members, Charniele Herring, who is a graduate of Mason, was a ballet dancer in her youth, brought in a major supporter for ARTS by George! and currently serves as Majority Leader in the Virginia House of Delegates. Working with Charniele’s assistance and guidance, and with talking points reflecting CVPA’s unique and important role in the Commonwealth, the Board could work to increase the resources provided to Mason by the Legislature. Any efforts by the Board would have to be closely coordinated with Mason’s Office of Government and Community Relations to be in sync with and in support of the University’s legislative priorities
Working with Friends Groups to increase funding for Mason Arts. We discussed the importance of expanding the ties between potential donors and CVPA’s various artistic disciplines, with one of the goals being to raise significant funding. We believe that the more connections a person has to Mason Arts, the more likely that person is to stretch to provide meaningful financial support. All threads that join a Mason Arts Board member to the arts at Mason contribute to a greater sense of involvement. Board members can enhance that connection if they are members of one or more of the “Friends” organizations or advisory boards that support CVPA’s various disciplines At the same time, some members of the Friends organizations can expand their relationship with Mason by also serving on the Mason Arts Board. We would encourage each member
February 2025 Program Updates
SCHOOL OF ART
• Internal Updates
o Exciting updates to share from the School of Art! We've been busy building an amazing team - just brought on Laura Vel as our new Administrative Assistant and two fantastic sculpture professors, Brian Davis and John von Bergen, this spring. They're joining Kate Keeney (our new Academic Advisor) and Britney Ordonez Lavine (Photolab Manager) who came aboard last fall. It's been great seeing how they're already making a difference in supporting our students and expanding our technical capabilities.
• External
o Big News - we're hosting the 2025 FATE Conference here at the Hilton Tysons Corner from April 10-12! The theme is “NEXT/NOW” and it's about shaking up traditional approaches to teaching art foundations We’ll be sharing what we’ve learned from teaching during and after the pandemic with colleagues from across the nation, as well as exploring how these insights can help us create a better learning environments for our students.
Our faculty and staff are committed to making an impact here at Mason, on a national and international scale. Our studios are buzzing with creativity and innovation, embodying Mason's values of openness, collaboration, and putting students first. We're creating spaces where students can explore, take risks, and grow as artists and designers.
Want to learn more? Please reach out to Zoë Charlton, the Director of the School of Art, at zcharlto@gmu.edu. She loves to engage in conversation about the amazing work happening within the SOA Art Community.
ARTS MANAGEMENT
The Arts Management Program is finalizing details for our 20th Anniversary convening on Monday, April 28th in person on the Mason Square campus and streaming online! It will be an evening of exciting discussion and keynote guests celebrating the legacy of our program faculty and alumni (now over 650!) building connections across the arts and culture field and finding ways to meet an uncertain moment in the arts. All board members are encouraged to attend and meet our awesome AMGT students, alumni, and faculty that make a difference for arts organizations large and small every day!
Additionally, we have launched our own fundraising 20/20/20 campaign to mark this historic moment! This is a challenge for our alumni to give $20 for twenty months to help build our scholarship fund and support future arts leaders! If you would like to get involved, please contact AMGT Program Director, Karalee Dawn MacKay (kdawn@gmu.edu)
We continue to build on that legacy by supporting all our current MA, Minor, and Accelerated students with programming including a Working in the Arts Panel this March and an Internship and Jobs round table hosted by our Internship Coordinator. We also continue to add talented students to our accelerated BA-MA pathway! We currently have 9 Accelerate MA students plus 2 recently matriculated fully to the graduate program to finish the MA portion of their credits. The BA-MA Accelerated degree pathway continues to be a smart pathway for students interested in a wide array of arts careers!
SCHOOL OF DANCE
Busy winter break for us! We had two residencies for guest artists, one in December with Robyn Mineko and the other in January with Yue Yin. Both of these incredible artists were staging their pieces on our students in preparation for our Gala concert in March. We held our New York City auditions in January, and all of a sudden we are back!
Classes are in full swing, and our student choreographers auditioned dancers last week for their creations and began their rehearsals this week. Aside from some very sore muscles, all the majors are excited and eager to be back in the studios. (The faculty is full of Advil and happy to be back as well!)
We have a fun event planned at the Fairfax Country Club on Feb. 15th, where we will have a luncheon and show brief excerpts from our Gala. We have done this for several years and the event always motivates our guests to attend our performances. We are holding an open studio rehearsal on Feb. 12th from 12:30-2:30 for our Friends of Dance, which all of you are very welcome to attend as well.
Please mark your calendars for our Fete held on March 29th. Our co-chairs, Kim Eby and Julia Morelli, are already planning menus, flowers, and presentations. It is always a fantastic party before the performance and truly prepares our guests for a deeper experience with the performance. And lastly, our recent alum, Michael Cherry, 2024, will be making his Kennedy Center debut on March 20,21,and 22 as a company member with Complexions, one of America’s leading dance companies. In fact, close to 80% of the class of 2024 went into professional dance jobs within three months of graduation-- an absolutely stellar year for us!
FILM AND VIDEO STUDIES
We’re proud to note just a few of Film and Video Studies members’ many recent accomplishments.
Professor Hans Charles is an executive producer and cinematographer for the film The Honey Trap: A True Story of Love, Lies, and the FBI, directed by Chris Moukarbel. The film premiered on Paramount+, Showtime, and Hulu on December 6 Professor G. Chesler is a Visiting Filmmakers Series guest on Feb 17, with their film Connection | Isolation, focused on trans lives during the COVID-19 pandemic. Professor Russell Santos worked with Haile Gerima at the Sankofa Film Institute, a six-week immersive filmmaking workshop called “Around the Fire.”
GMU alum Andy Reaser ’97, longtime writer on Grey’s Anatomy and Belair, among other shows, is offering a Visiting Filmmakers Series Masterclass on April 1: the event is free and open to the public. FAVS alum Jordon Jones ‘18 was recently promoted to the Associate Director of Operations at PBS Digital Studios. Her team’s show, Ritual (PBS Digital Studios), was featured in an editorial series showcasing the journey of Webby Award-winning projects. Read the editorial here. And FAVS alum Will Sidaros ’19 and his team, Pangaea Ultima, participated in the International 48 Hour Film Competition, Yes We Cannes. Their film, Humanity, tells the interconnected stories of seven individuals across seven continents, brought to life by seven filmmaking units working simultaneously on every continent. Humanity won the Yes We Cannes DMV Audience Choice Award and finished in the Top 8 of Audience Choice voting.
DEWBERRY SCHOOL OF MUSIC
The Dewberry Faculty Artist Series continues on Sundays at 3 pm with free performances in Harris Theater February 16 features the Spheres Project with Professor June Huang, violin; Professor
want to come to one of the remaining games on campus this semester, be sure to check the basketball schedule at www.gomason.com.
The George Mason University Indoor Drumline and Winter Guard, have their competitive seasons underway and will be working towards their WGI finals performances in Dayton, Ohio this April.
The Green Machine Historical Ensembles, the 8th Green Machine Regiment Band and the Patriots Fife and Drum Corps, are both back to rehearsing weekly and are looking forward to multiple community performances this semester. Be sure to catch both ensembles at the annual Fairfax Muster on Saturday April 26th at the Veterans Amphitheater in the City of Fairfax.
Spirit Drumline and Green & Gold Soul are rehearsing weekly as well and are preparing for a number of on-campus and community performances.
Be sure to follow Doc Nix and the Green Machine on Facebook, Instagram, and X!
HYLTON
PERFORMING ARTS CENTER
Upcoming Events – Please join us!
Please join the Hylton Center in the Buchanan Arts Partners Gallery for a reception on March 1 at 6 p.m. featuring artist A.D. Herzel and her exhibition Lotus Roots - a selection of works from her series Mirror Silhouettes. The exhibition will run February 25 – April 12. RSVP to Angel DeGroot at aolson24@gmu.edu.
Copper Circle members ($1,000+) are invited to attend the spring Appreciation Night on March 14 at 6:30 p.m. Members will enjoy an exclusive whisky tasting, performance by JigJam and an opportunity to meet the artists. RSVP to Angel DeGroot at aolson24@gmu.edu
On Saturday, April 26, the Hylton Center’s Anniversary Gala will bring together leaders, arts enthusiasts, and community changemakers for an unforgettable evening honoring Marion Wall and Dominion Energy. This year, we celebrate 15 years of artistic excellence, all while raising vital funds to support our performances, initiatives, and the endowment. For more information, visit HyltonCenter.org/Galas
MASON COMMUNITY ARTS ACADEMY
Registration for Summer Programs opened in mid-January and we already have close to 900 registrations across all of our program and are at nearly 50% of our capacity. We are excited to offer many returning, favorite programs and reimagined versions of others. Named one of Northern Virginia Magazine’s top 40 camps again this year, we were interviewed for the magazine feature and encourage you to look out for the March issue.
An exciting new Instruments in the Attic initiative is underway, sending 90+ string instruments and accompanying materials to Montego Bay, Jamaica, for use by the Sam Sharpe Teacher’s School and in the development of the Montego Bay Youth Orchestra. With thanks to Jenna and Jason Day of Day Violins and Glen McCarthy of the MCAA faculty and with the help of the Sandals Foundation, these instruments will ship out on February 10th and we look forward to providing you with updates in the near future.
The Spring session is underway with over 300 weekly private music lessons, and theater, art and music group classes now getting underway. An exciting collaboration with Precipice Theater Team, a new organization specializing in devised play creation, will be offered during FCPS spring break. A curated program featuring MCAA music faculty will perform in the Spotlight on the Arts Festival on May 4th. The 8th annual Student Playwright Festival will be presented in Spotlight on Sunday, April 27th. Masonacademy.gmu.edu
MASON EXHIBITIONS
THE BLACK MOBILITY ARCHIVE: ARLINGTON COUNTY, VIRGINIA
Mason Exhibitions has completed a significant research project, The Black Mobility Archive: Arlington County, Virginia, organized by Mason Exhibitions’ Director, Donald Russell, Program Manager, Yassmin Salem, and noted designer/artist/researcher, Veronica Jackson. The research archive has been curated as the basis for a call to artists to propose future socially engaged art projects. The Arlington County Historic Preservation Fund funded this project.
More Information.
AVEDON/BALDWIN Nothing Personal: A Collaboration in Black & White
Mason Exhibitions Arlington is now showing AVEDON/BALDWIN Nothing Personal: A Collaboration in Black & White. This immersive exhibition explores the 1964 book, Nothing Personal, which includes an original essay by James Baldwin alongside the iconic photographic portraits of Richard Avedon. The exhibition is accompanied by a pictorial chronology illustrating key social movements of the 1960s.
More Information.
OFFERINGS TO THE POTOMAC
Atrium Gallery in Buchanan Hall will feature Offerings to the Potomac, showcasing the research and creative projects of Mason students in the Public History Program and the School of Art. Their collective projects acknowledge the many indigenous cultures who have lived along the Potomac River in the past as well as in today’s regional community.
More Information
THE ABSTRACT LAND & FILING COMPANY
Gillespie Gallery features a solo exhibition by photographer Morgan Ashcom, a 2006 alumni of Mason’s School of Art. The exhibition, The Abstract Land & Filing Company, uses materials that Ashcom recovered from a defunct manufacturing company for archival supplies. Ashcom incorporates these found artifacts into his photographs and sculptures creating a fictional archive reflecting on workers’ rights and conditions and the underlying rationale of economic theory.
More Information.
STAY CURRENT WITH MASON EXHIBITIONS!
Sign up for email notifications at www.masonexhibitions.org and follow on Instagram
VETERANS AND THE ARTS INITIATIVE
We are having a busy Spring 2025 with workshops that are quickly filling to capacity! We welcome military-connected community members to our Empowered Legacy Workshop Series: Preserving Military Stories Through Oral History, which is still open to new registrants and will be held in March at the Hylton Center. This is the second offering that will be led by Tina Claflin, retired Coast Guard Veteran and professional archivist. We are also looking forward to our collaborations with Prince William Public Libraries in early May; registrations for those workshops will open in March. Finally, please join us at the
Mason Arts Board, February 12, 2025 Study Groups Suggested Action Items
The following list serves as a summary of the action items suggested in each of the three group reports. Please review. The Board will determine how to proceed on these action items at the April 30 meeting. Please be prepared to commit to at least one of these activities.
Group #1 Mason Arts Values, Community: Manifest and celebrate the role of the arts in creating community by providing access to artistic work for all people
Mason Arts Strategic Priorities
1) Expand and elevate the identity of the Mason Arts community a. Grow community partnerships and engagement
The committee determined the following action items:
1. Poll the Arts at Mason Board membership and develop a list of these and other organizations that the members already have a connection or relationship with and that those members are willing to reach out to
2. From this list create a “speakers group” of sorts. Create Elevator Speeches that board members could use to approach these groups in an effort to create a conversation about how the Arts at Mason could enhance their particular organization.
Group #2 Enhance Student Success and Alumni Engagement through mentorship and networking, well-being support, and improved facilities. The group determined the following action items:
1. Offer cross campus disciplinary events that encourage interaction between faculty and students of the Arts and STEM or Humanities fields.
2. 2. Add a tier to the larger performance events that will encourage (young) alumni attendance – and not just CVPA alumni, all Mason alumni. AND, add a “donation” requirement to the ticket cost.
The group met and considered various potential roles for the Mason Arts Board and its members We identified three promising avenues for moving forward. Proposing the following:
Assisting in Maximizing Legislative Resources.
Obviously, one of the major sources for funding CVPA, as well as the University as a whole, is the Virginia Legislature We considered what assistance the Board could provide in increasing that funding. In particular, the Board is privileged to have as one of its members, Charniele Herring, who is a graduate of Mason, was a ballet dancer in her youth, brought in a major supporter for ARTS by George! and currently serves as Majority Leader in the Virginia House of Delegates Working with Charniele’s assistance and guidance, and with talking points reflecting CVPA’s unique and important role in the Commonwealth, the Board could work to increase the resources provided to Mason by the Legislature Any efforts by the Board would have to be closely coordinated with Mason’s Office of Government and Community Relations to be in sync with and in support of the University’s legislative priorities.
Working with Friends Groups to increase funding for Mason Arts.
We discussed the importance of expanding the ties between potential donors and CVPA’s various artistic disciplines, with one of the goals being to raise significant funding. We believe that the more connections a person has to Mason Arts, the more likely that person is to stretch to provide meaningful financial support. All threads that join a Mason Arts Board member to the arts at Mason contribute to a greater sense of involvement. Board members can enhance that connection if they are members of one or more of the “Friends” organizations or advisory boards that support CVPA’s various disciplines. At the same time, some members of the Friends organizations can expand their relationship with Mason by also serving on the Mason Arts Board. We would encourage each member of the Mason Arts Board to join one or more of CVPA’s Friends organizations or advisory boards And we would encourage each Board member who serves in a Friends group to be on the lookout for other Friends members who might be good participants on the Mason Arts Board.
Raising donations from local corporations and foundations.
Some of the best sources for raising money for Mason in general and for the arts in particular are local corporations, law firms, consulting groups and foundations We believe that the Mason Arts Corporate Outreach Taskforce should be reconstituted with the specific goal of raising donations for CVPA. In addition, we would encourage each Mason Arts Board member to identify a contact at a local business or foundation which might provide financial support for Mason.
Programming
• Curated content
• Performances, panels, interviews, and more
• Academic Units and PACs
• Free and paid
• Feature-length and shorter
• Long-term and short-term
• Registration wall
• Views vs. Emails
• Storytelling vs. Marketing
• “Subtle sale”
Process
• Curation
• PAC: Adrienne Bryant Godwin
• Academic: Directors, stakeholders
• Concept development
• Maintaining vision for digital audience
• Production
• Post-Production
• Distribution Adrienne Bryant Godwin Director of Programming
Julie Haberstick Digital Programming Producer
DJ Drummond Digital Programming Engineer
Responses
University of Maryland’s Clairice Smith Performing Arts Center
Interest from units in enhancing and expanding digital programming
“This is by far the most ambitious panel we have held so far, and we could not have done this without you and your team. It looked so professional! Thank you for the attention to detail and working with us on so many different points.”
- Karalee Dawn, AMGT
Working in the Arts: Laura Fredricks
“We’re very proud of our digital face.” - Rick Davis
“Beloved community is not formed by the eradication of difference but by its affirmation.
By each of us claiming the identities and cultural legacies that shape who we are and how we live in the world.”
