GRAZE .COM nature delivered
HELLO I AM THE
GROW YOUR OWN
Name: Charlotte Warren Brief: Graze Board: 1/6
GRAZE - GROW YOUR OWN (YCN SUBMISSION) A YCN brief to refresh the Graze brand. Part A to refresh the design of the box, yet keeping the same format. Part B to re-design the logo and part C to create a direct mail marketing campaign.
GRAZE BOX
Concept: The ‘grow your own’ graze box is a reusable box for growing herbs and veg once the box is finished with. The box contains plantable seed paper which is planted into the used graze punets.
Above: Re-design of the graze logo highlighting the idea of ‘nature delivered’ with the use of a stamp outline. Also shown is the typographical elements of the new ‘grow your own’ graze box.
Above: Above shows the re-design of the graze logo highlighting the idea of ‘nature delivered’ with the use of a stamp outline. Also shown is the typographical elements of the new ‘grow your own’ graze box.
CHARLOTTE WARREN OUGD303 BRIEF 2 - GRAZE BOARD 1/5
ABOVE: The ‘grow your own’ graze box is a reusable box for growing herbs and veg once the box is finished with. The box contains plantable seed paper which is planted into the used graze punnets.
CHARLOTTE WARREN OUGD303 BRIEF 2 - GRAZE BOARD 2/5
ABOVE: The box is opened to a welcome note which when turned over, features the nutritional information of the four snacks. The stock used is ‘plantable seed paper’ (proposal) which is a biodegradable paper containing seeds. These four cards are perforated to be torn apart allowing one card to be planted in each punnet.
The inside of the graze box features an illustrated tree which represents nature and the idea of growth. The tree shows illustrated instructions of how to use the plantable seed paper which can be read whilst the box is open and grazers are enjoying their snacks.
All stock used is from sustainable sources and 100% recyclable, again adding to the element of nature.
CHARLOTTE WARREN OUGD303 BRIEF 2 - GRAZE BOARD 3/5
Above : The nutrition cards which are printed onto the back of the welcome note are perforated to be torn apart and then planted into the empty graze punnets. A small amount of water and soil is then added for the herbs to grow.
CHARLOTTE WARREN OUGD303 BRIEF 2 - GRAZE BOARD 4/5
ABOVE: Mailshot which is sent out through peoples letter boxes. Inside features a sample of the seed paper allowing potential customers to interact and give them something different and unusual to take notice of.
A unique code is printed onto the seed paper sample for people gain a free graze box. The inside of the mailshot contains thorough information explaining what graze is all about and how to use it.
CHARLOTTE WARREN OUGD303 BRIEF 2 - GRAZE BOARD 5/5