Children’s wear
Tory Burch is Chairman, CEO, and Designer of her lifestyle brand. She graduated with a degree in Art History from the University of Pennsylvania. Tory always had an interest in the fashion industry. She spent a decade working in PR and Marketing for well-known brands, such as Vera Wang and Ralph Lauren. Tory recognized a need in the market, women want luxury without the price tag. In 2004, she launched her brand in a small boutique in Manhattan. Since then, she has been one of the most iconic and successful designers. CEO of Neiman Marcus stated, “From the beginning, Tory has understood what women’s lives are about. She lives the life herself— she’s a busy working mother. She has walked in those shoes.”
Brand Hist or y Tory Burch, an American lifestyle brand, was launched in 2004 by the designer herself. The luxury lifestyle brand is defined by classic American sportswear with a bohemian twist. Tory Burch is known for her play on color, prints, and eclectic details. The collection is inspired by art, travel, music, and Tory’s very own stylish parents. The brand currently offers Women’s Ready-to-Wear, shoes, handbags, accessorries, beauty, and home goods. Tory Burch distinguishes her products with her famous double “T” logo. While Tory Burch has over 125 boutiques and sells to more than 3,000 department stores globally, Toryburch.com is actually the most successful store of the company.
Moder n Family Modern Family Transition deals with the new shift from high to low morality and fertility levels. This is causing a shift to have smaller family sizes due to not feeling pressured to have big families. Parents can develop stronger emotional ties and spend more time with children as well as the siblings spending more time together. Modernisation creates higher demand for individual development and exploring creativity. With this new focus, children will be able to develop more of an imagination while using their creative minds.
O pport unit y Children are becoming more and more adamant on dressing themselves and picking out their own clothes. Tory Burch can introduce a children’s wear line that embodies the brand aesthetic and incorporates the use of pattern and eclectic details that Tory Burch is known for. This children’s wear line will integrate basics with lots of prints that can be mixed and matched. Also, this line will offer both girls and boys pieces that can coordinate with each other. We want to keep this collection finacially attainable while still embodying the exclusitivity of the Tory Burch brand.
The Tor y G ir l The Tory Burch girl is confident, playful, and sophisticated. Age ranging from 22-50 years old Seeks luxury products with a keen eye for detail Not afraid to put a personal twist on her style Willing to spend more money on high quality products Daring enough to mix prints and patterns Aiming for a chic, boho luxe look Loyal customer to the brand
Alessandra Alessandra is a young, stylish mother who lives in Connecticut with her husband, Max, and her twins, Bennett and Penelope. She works part-time as an Interior Designer and spends most of her days raising her two young children. As she is a designer herself, she loves working on art projects with her kids and having them explore their imagination. She is willing to spend more money on high quality clothing for her children. She embodies the essence of the “Tory Girl� and has always been a loyal Tory Burch customer. She wants to incorporate the same use of color and pattern into her childrens clothing.
Bennett & Penel o pe Bennett and Penelope are three year old twins that are the perfect little dynamic duo. They’ve always been inseparable and love matching each other. Just like any toddlers, everything around them gets their attention. While Daddy is at work, Mommy stays home with them during the day. They enjoy painting, arts and crafts, exploring, and playing outside. Sometimes, they get to run work errands with Mommy, where the get to see all kind of cool prints, designs, fabrics, and colors.
C oncept Board
Pr ints & C o l ors
T
Mater ials
jersey knit
pique
100% cotton
viscose jersey
cotton chino
cotton+modal rayon
cotton cashmere
stretch denim polyester+cotton
denim
stretch denim
The C o l lect ion
O
Look O ne TORY DRESS $160 Materials: Cotton Colorways: Pineapples in Paradise, Apple Green, Aquamarine, Purple Lemon Limes, Bohemian Red, Gold Summer Sunshine, & Paint Me Pink 49 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
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OWEN TEE $50 Materials: 100% Cotton Colorways: Pineapples in Paradise, Tie-Dye Twist, Delicate Lilac, Orange Lemon Limes, Gold, & White 42 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8 JAX SHORTS $95 Materials: Cotton Chino Colorways: Apple Green, Deep Navy, Purple Lemon Limes, Orange Burst, Gold Summer Sunshine, & Paint Me Pink 42 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
Look Two CLAIRE COAT
LIAM SWEATER
LILY CUFFED PANTS
DYLAN PANTS
$230 Materials: Cotton+polyester Colorways: Beachy Sand, Orange Summer Sunshine, Pretty Pink, Deep Navy, & Tie-Dye Twist 35 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
$150 Materials: Denim Colorways: Royal Blue, Deep Navy, Beachy Sand, White, & Heather Grey 35 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
Y
$165 Materials: Cotton Cashmere Colorways: Beachy Sand, Orange Summer Sunshine, Heather Grey, Deep Navy, & Aquamarine 35 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
$125 Materials: Cotton Chino Colorways: Royal Blue, Deep Navy, Beachy Sand, White, & Heather Grey 35 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
Look Three KYLIE LONG SLEEVE TEE $60 Materials: Cotton Colorways: Aquamarine, Apple Green, Orange Lemon Limes, & White 28 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
GRAYSON PULLOVER $115 Materials: Cotton Colorways: Aquamarine, Pineapples in Paradise, Heather Grey, & White 28 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
ALYSSA SKIRT $120 Materials: Cotton Colorways: Tie-Dye Twist, Pineapples in Paradise, Bohemian Red, & Navy Summer Sunshine 28 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
CAMDEN JOGGERS $80 Materials: Viscose Jersey Colorways: Heather Grey, Apple Green, Deep Navy, & Navy Summer Sunshine 28SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
K
Look Four
i
NATALIE TANK $40 Materials: Cotton+modal rayon Colorways: Yellow, White, Tie-Dye Twist, Aquamarine, Purple Lemon Limes, Orange Lemon Limes, & Orange Summer Sunshine 49 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
LEO POLO $80 Materials: Pique/Cotton Colorways: Pineapples in Paradise, Navy Summer Sunshine, Aquamarine, Tie-Dye Twist, Purple Lemon Limes, & Orange Burst 42 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
BAILEY JEGGINGS $100 Materials: Stretch Denim Colorways: Pineapples in Paradise, Navy Summer Sunshine, Aquamarine, Tie-Dye Twist, Delicate Lilac, Indigo Blue, & White 49 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
BRODY PANTS $100 Materials: Denim Colorways: Beachy Sand, White, Tie-Dye Twist, Heather Grey, Royal Blue, & Deep Navy SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
Look Five STELLA DRESS
$170 Materials: Cotton Colorways: Navy Summer Sunshine, White, Orange Summer Sunshine, Orange Lemon Limes, Yellow, & Tie-Dye Twist 42 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
d
RILEY BUTTON DOWN SHIRT $100 Materials: Cotton+Polyester Colorways: Navy Summer Sunshine, White, Orange Summer Sunshine, Orange Lemon Limes, Apple Green, & Aquamarine 42 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8 HUDSON CUFFED PANTS $135 Materials: Cotton Chino Colorways: White, Navy Summer Sunshine, Beachy Sand, Bohemian Red, Pineapples in Paradise, & Tie-Dye Twist 42 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
Look Six
s
MADELINE JACKET $160 Materials: Cotton Colorways: Paint Me Pink, Delicate Lilac, Aquamarine, & Tie-Dye Twist 28 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
JUSTIN LONG SLEEVE TEE $60 Materials: Cotton Colorways: Paint Me Pink, Delicate Lilac, Aquamarine, & Deep Navy 28 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
AVA SHORTS $115 Materials: Cotton Chino Colorways: Paint Me Pink, Purple Lemon Limes, Aquamarine, & TieDye Twist 28 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
ELI CUFFED PANTS $125 Materials: Denim Colorways: Deep Navy, Beachy Sand, White, & Heather Grey 28 SKUs Sizes: 2, 3, 4, 5, 6, 7, 8
Thank Y ou! Chelsea Wendling 513.404.3708 wendlicl@mail.uc.edu