PROCESS
OUTCOME
Mind Matter
01.
Researcch.
02.
Think a lot.
03.
Go crazy.
04.
Let your mind wander.
05.
Come back to Earth.
06.
Experiment often.
07.
Get dirty.
08.
Get drunk on coffee.
09.
Fail.
10.
Bask in completion.
11.
Repeat.
CAITLIN WORKMAN. PROCESS PORTFOLIO.
01.
SECTION TITLE.
02.
SUB-HEAD.
02.
TYPOGRAPHY 03. GET OUT THE VOTE.
PROCESS OUTCOME Mind over matter
The heart of Chianti. Study Abroad 2011 -Florence, Italy
PROCESS OUTCOME Mind over matter
Caitlin Workman. Process Portfolio.
06 08 20 24 38 42 Designer.
Research.
Who
Look.
am
it.
I?
up.
Let
Come
your
back
mind
to
wander.
Earth.
Get
Fail.
drunk
Make
on
mistakes
coffee.
faster.
06.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
12 16 30 34 46 50 Think
Go crazy.
a lot...
Strange
Do it
things
again.
happen.
Experiment
Get
often.
Dirty.
Sometimes
Graphics
it’s bad.
dirty.
Bask in
Repeat.
the glory
Process is
of completion.
what makes
[sleep]
you grow.
01.
CONTENTS
02.
SECTION TITLES.
WHO AM I? CAITLIN. WHAT AM I? CRAZY. designer.
innovator. visual
pioneer.
BUT, HAVE YOU MET A DESIGNER THAT ISN’T?
08.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
ME. ANALYTICAL. DEFIANT. WORKAHOLIC. WINO. STYLE ADDICT. TYPE NERD. SCUBA DIVER. COLOR AFICIONADO. DOG LOVER. CYCLE INSTRUCTOR. DIY FANATIC. VISUAL COMMUNICATOR. DESIGN CRITIC. GRAPHICS FIEND.
01.
INTRODUCTION.
02.
PERSON & PROCESS.
010.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
Lots o’ lists Mind maps and free write Harness the power of the web Colored Sticky Notes Galore Type, Image, & Color Studies Good VS. Evil design attributes Look at who done it before Odd places of inspiration Visualize your word vomit Make more lists
01 Research
01.
RESEARCH.
02.
PROBLEM IDENTIFICATION.
012.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
01.
RESEARCH.
02.
PROBLEM IDENTIFICATION.
Just Stare Into Space.
02
014.
Think… a lot
PROCESS PORTFOLIO. CAITLIN WORKMAN.
THINK
way outside the box
01.
THINK A LOT.
02.
IDEA GENERATION.
016.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
SKETCH IT OUT. SOMETIMES YOU NEED TO GET THE IDEAS ON PAPER TO SEE WHAT WORKS AND WHAT DOESN’T.
01.
THINK A LOT.
02.
IDEA GENERATION.
music, clock, darts, creatures of the lab.
Strange things can happen.
018.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
03 Go Crazy
I LOVE IT WHEN I CLEAR MY DESK & FIND MY HIDDEN COLLECTION OF BONE TOOLS.
01.
GO CRAZY.
02.
IDEA CLARIFICATION.
020.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
01.
GO CRAZY.
02.
IDEA CLARIFICATION.
YOUR 04
LET IT BECOME PART OF THE PROCESS
FREE-WRITE, MIND MAPS, STICKY NOTES, PIN IT, TEAR IT DOWN, TO SUGGEST LIST, KEYWORDS, DEFINE IT, MOODBOARD IT, AND THEN MOODBOARD IT AGAIN.
THINK ABOUT CREATIVE COPY. COPY + DESIGN = GENIUS. BEFRIEND YOUR THESAURUS.
022.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
MIND MOVE AROUND AND GET OUT OF THE LAB. CREATIVITY HAPPENS IN THE MOST UNEXPECTED PLACES. HOME, GYM, COUCH, PARK, CAB RIDE, COFFEE SHOP, ICE CREAM PARLOR,
OR MASSACHUSETTS STREET IN LAWRENCE, KANSAS.
WANDER HAVE AIMELESS THOUGHTS.
LOOK AROUND, SURF THE INTERNET, STUMBLE ON NEW THINGS, TRY TUORIALS, DO SOME FREELANCE WORK, AND MAKE RANDOM DESIGN.
01.
LET YOUR MIND WANDER.
02.
FURTHER EXPLORATION.
024.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
01.
LET YOUR MIND WANDER.
02.
FURTHER EXPLORATION.
05
Get your head out of the clouds.
026.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
Come back to Earth
THE PURPOSE OF DESIGN IS TO MAKE THE ORDINARY EXTRAORDINARY. DESIGN MUST SEDUCE, SHAPE, & MOST IMPORTANTLY, EVOKE AN EMOTIONAL
RESPONSE.
01.
COME BACK TO EARTH.
02.
PROJECT EXECUTION.
ENGINEERS
BRAND RE-FRESH.
PKMR ENGINEERS
028.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
01.
COME BACK TO EARTH.
02.
PROJECT EXECUTION.
“Love is the extremely difficult realization that something other than oneself is real.” When asked about his success, well-respected designer Milton Glaser showed that conviction within your own work has no meaning without the appreciation of other’s first. Artists and designers are notorious for overly confident, zealous personalities, which stem from their passionate divulgence of personal work and opinions. We are a competitive breed that endeavour to distinguish ourselves rather than contribute to the longevity of our society.
THE IDEA
DESIGN PHILOSOPHY “Integrity of purpose implies severe analysis of what the problem is; its meaning, what the possibilities for a range of solutions are: solutions which have to be sifted through to determine the most appropriate for the specific problem– not just the alternatives I may like, but one that answers all of the questions posed by the problem.” -Massimo Vignelli, Long Live Modernism!
EXPERIMENTATION “The contemporary interest in pushing typography to the boundaries of legibility is part of a broader cultural context – the post-modern condition. Challenging functionalism in typography has led to experimentation with the message rather than type as image, with recognition rather than reading.” -Michele-Anne Dauppe, Get the Message?
I am of the opinion that collaboration and a growing cycle of design are the most fundamental and essential sources to the evolution of design. Without continuous study of past, present, and experimental pathways, designers would not have the means of transforming and understanding their own work. As I begin my exploration into the realm of multidisciplinary design, I take into consideration a philosophical standpoint of Milton Glaser where acceptance that “deeply held beliefs of any kind prevent you [as a designer] from being open to experience.” Glaser makes evident that richness of understanding comes from deep, historical, philosophical ideas. The belief that firmly held ideological positions impedes our judgments in designing for the moment.
COMMUNICATION “Type is not neutral. The values and messages it communicates are available for appropriation–they are not fixed. Typography can legitimize or trivialize, confirm or reject: it has effect. Typography is powerful and typographers should wake up to their responsibilities; responsibility, not at the obvious level of aesthetics (cosy typography), but social responsibility.” -Michele-Anne Dauppe, Get the Message?
030.
Having a one style or method restricts designers from adapting their work to the specifics of design opportunities. Stemming from the belief that design is a continuous cycle, which incorporates collaboration and re-invention of past design aids designers in obscuring the separation between art and design. Design is not a stationary skill. It is an exponentially growing cycle that absorbs all types of visual foundations to inspire, form, and educate designers on transforming their work to benefit each plan of design.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
Additionally, forward thinking and experimentation is the course to changing perception of the public view. Designer, Bruno Monguzzi conveyed during a Hallmark Symposium Lecture at The University of Kansas that the significance of design as a universal visual language that is one of the most identifiable media for the public. Visual communication should not be based on objectivity or subjectivity, rather appropriateness to one’s message. Graphic design is the process by which designers substitute a signifier to communicate their subject. “Good design,” Monguzzi noted, “is how good that substitution is.”
New design does not come from a change in style; instead it comes from new problems. The most difficult thing to learn is to disobey the limits. Design is a matter of intentions and new ways of expression can only add to the visual language. There is never one way to solve a problem in design. Unconventional methods for seemingly inconceivable results are the key to producing great design. A strong concept is one that has never been tested or used before. Designers must consider all forms of design history including professional practitioners, learned techniques, observable inspiration, and personal experience. Design is not simply an addition of aesthetic pleasure, but instead the incorporation of purpose driven decisions for unlimited solutions. Design should reflect the past, improve the present, and direct an unforeseeable future. Though it follows a circular path, design is an infinite measurement, expanding with the record of humanity. All in all, I can conclude that designers must learn rules in order to break them and examine all possible pathways, methods, concepts, and possibilities before taking the final road to their solution. However, when rules are defied and the path is chosen, design should not ignore intellect, but instead use it to deepen visual messages. Designers who ignore technicality solely for the purpose of beauty or aesthetics are being negligent to the power of typography, design, and the messages they can carry. 01.
COME BACK TO EARTH.
02.
DESIGN PHILOSOPHY.
06
032.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
SOMET YOU J HAVE EXPER WITH & AT T YOU INSTRU WI CAL PO TEA IT DO & MAK START
BU YOU’LL BETTER D BECAUS
TIMES JUST E TO RIMENT H IT... TIMES UR UCTOR ILL LL IT OOP, AR OWN, KE YOU T OVER.
UT L BE A DESIGNER SE OF IT
experiment often
Capture accidents and call it design.
01.
EXPERIMENT OFTEN.
02.
ALTERNATIVE METHODS.
034.
0 TYPOGRAPHY 03.
GET OUT THE VOTE.
5 01.
SECTION TITLE.
02.
SUB-HEAD.
Break it. Crush it. Crack it. Fold it.
07
036.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
Get Dirty
01.
GET DIRTY.
02.
DIGITAL & MATERIAL.
LARGE VERY LARGE TYPE 038.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
01.
GET DIRTY.
02.
DIGITAL & MATERIAL.
Get Drunk… on coffee Venti. Iced. Skinny. Caramel. Latte.
040.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
08
01.
GET DRUNK ON COFFEE.
02.
TIME MAGAGEMENT.
H
C
U
Y O
S
L
A
E
M
N
A
S
D A
I N
T
O R E
D
N I
T M
L
S
E
R
U
H
E
E , V E
L
E E
R
S
E
P
E .
C FF
EE O
042.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
STAY UP LATE. STRANGE THINGS HAPPEN WHEN YOU’VE GONE TOO FAR. - Bruce Mau
01.
GET DRUNK ON COFFEE.
02.
TIME MAGAGEMENT.
Love your experiments (as you would an ugly child.) - Bruce Mau
Make mistakes faster.
044.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
Fail
09
01.
FAIL.
02.
EXPECTATIONS.
FALLING ASLEEP AT THE LAB CAN RESULT IN NIGHTMARES OF AWFUL DESIGN.
046.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
DESIGNERS ARE TO BE LOVED, NOT UNDERSTOOD AND TYPOGRAPHERS ARE MEANT TO CALL YOU OUT ON BAD TYPE USAGE. DEAL WITH IT.
01.
FAIL.
02.
EXPECTATIONS.
10
Pass out for days.
048.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
Bask in the glory of completion [sleep]
ZZZ
01.
BASK IN THE GLORY OF COMPLETION.
02.
FINAL PRODUCT.
PROCESS PORTFOLIO.
050.
CAITLIN WORKMAN.
ng er
th
as
lv e
m uc h
so
n
ou
sig
rp
do e
’t
le m
d
ro b
ne e
tp
sn
sh ou
ld
de s
ig n ro so to b to lv le s g e o e w lif m fn l n ne e v s e er i e . o g xt be at It th a ht ou ? sp io tt i n rw n a ee er ns ec g. s d or i s w t fi D s c o ld he es cp ie to ut ,t nc ig th ro ili be n ak e, er bl ze n in i em m it ee m t g a he pl be ds ,b th on em r , ut g t e o so an et so en be be tin ci u d t rc e al th l d t g an es he ba e as wa g t m tt m ua he te a ea le e ge y rt t th s, ns o ha s. ol od o or by v p W i ea n fo eo ec e wh rw ed on pl nd ne ic e u om e h m c h in d i a c ak tio ic h to th es iss we n e te o ru ue ac m m ra et s. h l m ake hi ng hu os tp m an ar ts of
ou
yo u
wi
we
De
ha
la
W
vi
ga
tly an e fic m s . ni se ire sig t? er sp e os iv in or m its un m e ll , at e s a th ht th th on in ig ou g tr e of in we rm sy eu al a h o n e t f sc to ire e d e , i l s n sp ns e its le om ab ig s o h in u v r t d t i c de n ro e se le ou ce en p o n h of sig os oo o e m in o r h c e of de c p ch pl s, of em m le ur o up to om t a o u c e st e re pl ex ec n sy de n a i av ol r ve we le am m h e m g la I ex s t d gs i so sin if e n’ ul in rm e , a gl ca ng th fo wo er th e in hi s l ev n we os ,I ts m i yt ia ow ho to er at gn h ha nt c i H A s rt W ev ta th t r. s. , s. de ea g n’ bs e e l u m r h nd ld e in s p e o r h i t t ot sa t m t ou a a sp m an ou be Ic m in ex on or th f te r an e or n f s of o ea Fo th aw rs nt at cr ds e s. it pe th re to d tie em e s i nd n el fin o ex on hu I d pl tr of m am ec an e I el co , on d t. ts is an en en em nm hich el ro ,w xy en
“LOOK AT A DAY WHEN YOU ARE SUPREMELY SATIFIED AT THE END. IT’S NOT A DAY WHEN YOU LOUNGED AROUND DOING NOTHING; IT’S WHEN YOU HAD EVERYTHING TO DO AND
YOU’VE DONE IT.” - MARGARET THATCHER
TIME STANDS STILL FOR A MOMENT.
Reflection and insight inspired by Bruce Mau’s Incomplete Manifesto for Growth. The full texts can be found at www.brucemaudesign.com.
01.
BASK IN THE GLORY OF COMPLETION.
02.
FINAL PRODUCT.
11
Adding to our visual lanuage
052.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
Repeat A THOUGHT ON REPETITION: “THE REASON LIGHTNING DOESN’T STRIKE TWICE IN THE SAME PLACE IS THAT THE SAME PLACE ISN’T THERE THE SECOND TIME.”
- WILLIE TYLER
01.
REPEAT.
02.
GROWTH.
054.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
01.
GO CRAZY.
02.
IDEA CLARIFICATION.
056.
PROCESS PORTFOLIO. CAITLIN WORKMAN.
01.
REPEAT.
02.
GROWTH.
058.
TYPOGRAPHY 03. GET OUT THE VOTE.