Portfolio

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FLIGHT CHECK// BRANDING

A RE-BRAND OF TSA RESULTING IN A COMPREHENSIVE BRANDING PROJECT DESIGNED AROUND THE CUSTOMER FACING SIDE OF THEIR SECURITY. KEY BRAND ATTRIBUTES INCLUDE PEACE OF MIND, CLARITY, AND GUARDIANSHIP . THE BRAND CAME TO LIFE THROUGH LIGHT AND BRIGHT IMAGERY TO CREATE AN APPROACHABLE BRAND TARGETING A WIDE VARIETY OF TRAVELLERS.



FLIGHT CHEC

Kansas City International | Suite 1800, 601 Brasilia Avenue | Kansas City, MO 66044







- David Sarnoff, Founder of NBC

FLIGHT CHEC protecting your peace of mind.



BASEL ACTION NETWORK// ADVOCACY CAMPAIGN

CAMPAIGN ADVOCATING AWARENESS OF NEGATIVE ENVIRONMENTAL EFFECTS DUE TO ELECTRONIC WASTE AND ITS EFFECTS ON THE QUALITY OF LIFE FOR CHILDREN. SEVEN OUT OF TEN CHILDREN IN GUIYU, CHINA –AN E-WASTE DUMPING GROUND– HAVE UNHEALTHY LEVELS OF LEAD IN THEIR BLOOD.



BLOOM’S TAXONOMY// VISUAL MAP

INFOGRAPHIC MAP CHARTING THE PROGRESS OF MY WORK BASED ON QUALIFYING FACTORS INCLUDING THE SIX MAJOR LEVELS OF BLOOM’S TAXONOMY & AIGA COMPETENCIES.





EPHEMERAL ELEMENTS: PUBLIC TYPOGRAPHY// BOOK & IPAD DESIGNS

THE PACING OF OUR WORLD IS EVER INCREASING AND INFORMATION IN OUR AGE IS SHORT-LIVED. A WRITTEN AND PHOTO ESSAY, THIS BOOK DELVES INTO THE WORLD OF TRANSIENT TYPOGRAPHY WHERE QUALITY OF TACTILE TYPOGRAPHY IS DECREASING. BROKEN IMAGES AND TEXT NARRATE THE AESTHETIC EPHEMERAL ELEMENTS OF OUR SURROUNDINGS.







WALNUT CREEK RANCH// BRANDING & IDENTITY

A COLLABORATIVE PROJECT RESULTING IN AN IDENTITY SYSTEM DESIGNED AROUND A LOCALLY OWNED AND OPERATED RANCH IN LAWRENCE, KANSAS. BRAND ATTRIBUTES ARE AUTHENTIC AND TRUSTWORTHINESS OF NATURAL FOODS. THE BRAND CAME TO LIFE THROUGH HUMOROUS IMAGERY AND PLAYFUL COPY TO CREATE AN APPROACHABLE BRAND.






NO IF’S, ANDS, OR

NO BULL. JUST BEEF.

BUTTS. Real Food. Real Simple. OVER THE RIVER AND THROUGH THE HILLS, 6 MILES NORTH www.walnutcreekranch.com

Real Food. Real Simple. OVER THE RIVER AND THROUGH THE HILLS, 6 MILES NORTH www.walnutcreekranch.com


VIE MAGAZINE// PUBLICATION DESIGN

A COLLABORATIVE EFFORT, VIE CENTERED ON THE SUB-CULTURE OF THE NEW WOMAN WHO IS FITNESS DRIVEN, AND INTELLIGENT. A FRIENDLY, TRAINER TONE IS ACHIEVED THROUGH REFERENTIAL MATERIAL ON FITNESS, ADVENTURE, ESSENTIALS, AND WELLNESS. THE VISUAL LANGUAGE RELYS ON MASCULINE ELEMENTS BALANCED WITH FEMININITY.









GLEE// FONT DESIGN

LETTERFORMS INSPIRED BY A SYSTEM OF CIRCLES WITH WHIMSICAL ELEMENTS AND CHARACTERISTICS OF SANS SERIF LETTERFORMS. DESIGNED IN ILLUSTRATOR AND BROUGHT TO LIFE IN FONTLAB.





MINGLED MINDS// BOOK DESIGN

A HAND BOUND LETTERPRESS BOOK COMPLETED AS A COMPILATION OF ICONIC AUTHORS AND QUOTES FOR INSPIRATION. QUOTES AND ILLUSTRATIONS OF AUTHORS ARE SPLIT TO CREATE HUMOROUS MIXING OF COPY AND CHARACTERS.





FIFTH EDITION ART CONTEST Arts, culture, trade and comparisons

SATURDAY, MAY 9, 2011 VIA FAENZA

11:00 – 15:00 THE ART EXHIBITION IS IN THE STREET AND SHOPS Via Faenza District 1

POSTERS//

16:00

AWARD CEREMONY Via del Giglio 4

17:30

DANCE PERFORMANCE Church of San Jacopo in Campo Corbolini, Via Faenza 43

19:00

FASHION SHOW Church of San Jacopo in Campo Corbolini, Via Faenza 43

JOIN US!

FLORENCE BY BIKE PROMO, EVENT POSTER FOR LORENZO DE’ MEDICI’S THE ART IS IN THE STREETS HELD IN FLORENCE, DISCOVER SCUBA RECRUITMENT POSTER, EVENT POSTER FOR AIGA KC PORTFOLIO WORKSHOP, LIVE UNPLUGGED CAMPAIGN POSTER


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WHAT Try SCUBA FREE! WHEN April 16, 2010 @ 7:00 WHERE Robinson Pool, Lawrence Campus WHO All KU Students, All Skill Levels The KU Scuba Club strives to educate new members towards their Open Water Certification and motivate certified divers to further their diving experiences through group-led trips while encouraging voluntary community involvement.

DISCOVER SCUBA

$20 fee / art & design building 1467 jayhawk blvd. l awrence, Ka nsaS

$20 fee / art & design building 1467 jayhawk blvd. l awrence, Ka nsaS

fo r info rmation a nd registr ation visit

fo r info rmation a nd registr ation visit

ka nsascity.aiga.o rg ka nsascity.aiga.o rg


KIOSK 46// ART & LITERATURE MAGAZINE

PRODUCED BY STUDENTS, KIOSK A MAGAZINE FEATURING THE ART AND LITERATURE OF UNDERGRADUATE STUDENTS AT THE UNIVERSITY OF KANSAS. THE WORKING CONCEPT FOCUSED ON MAKING AND BREAKING THE GRID. DESIGN TEAM: JESSICA MARAK, MAGGIE HIRSCHI, DANIELLE ALDRICH, ERIN ZINGRE, CAITLIN WORKMAN







TYPOGRAPHIC ID// BROCHURE

BROCHURE CONTAINING PERSONAL DESIGN PHILOSOPHY, SELF-EXPRESSIVE TYPOGRAPHIC MONOGRAM AND RELEVANT PERSONAL SYMBOL. THE CONCEPT WAS DRIVEN BY THE PARADOXICAL NOTION OF “ANALYTICAL DEFIANCE.”



LOGOS & ICONOGRAPHY//

VARIOUS LOGOS AND ICONS.



THE HAPPINESS PROJECT// BOOK RE-DESIGN

A BOOK RE-DESIGN TO TRANSFORM A NOVEL INTO A USER-FRIENDLY JOURNAL. INCORPORATING HIGH-CHROMA AND HAND-DRAWN TYPE CREATED A ENGAGING SELF-HELP GUIDE TO LIVING A HAPPIER LIFE.







DESIGNER. INNOVATOR. VISUAL PIONEER.


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