Case Western Reserve University’s independent student newspaper 2018-2019 Advertising Guide
Advertising with The Observer
About Us The Observer is the weekly campus newspaper of Case Western Reserve University. Established in 1968, it exists to report news affecting and/or involving students, and provide an editorial forum for the university community. The Observer is distributed in campus buildings, residence halls and many University Circle establishments. The Observer has been recognized by the Associated Collegiate Press at both the regional and national levels. Most recently, a print edition of The Observer placed ninth in “Best of Show” at the Spring 2018 Midwinter Convention. The Observer’s print publication and website placed ninth in “Best of Show” at the Spring 2016 National Convention as well. At the Spring 2015 “Best of the Midwest Conference,” the paper took home eight awards and finished first in the top publication website category.
Requests Advertising with The Observer connects you with more than 11,000 undergraduate, graduate and professional students, as well as more than 6,000 staff members, plus families and friends. Clients may request that their advertisements appear on specific pages within the print publication or in one of the following sections: News, Arts and Entertainment or Sports. We work hard to fulfill all requests but cannot guarentee requested placement. Ads cannot be placed in the Opinion section. Online advertising at observer.case.edu is available year-round. All requests for advertising can be submitted via the online form available at observer.case.edu/about/business/request or e-mail to observer-ads@case.edu. Please note that print advertising requests must be placed by Tuesday at 11:59 p.m. for placement in that Friday’s issue.
Publication Dates Fall 2018 August 24 August 31 September 07 September 14 September 21 September 28
October 5 October 12 October 26 November 02 November 09 November 16 November 30 December 07
Spring 2019 January 18 January 25 February 01 February 08 February 15 February 22
March 01 March 22 March 29 April 05 April 12 April 19 April 26
FU PAG
The Observer’s Layout and Pricing
Ad Sizing
FULL PAGE HALF PAGE
ULL AGE
1/4 PAGE
1/8 PAGE 1/8 BANNER
10” x 16.5”
10” x 8.25”
4.917” x 8.25”
2.375” x 8.25”
10” x 2”
$594.00
$297.00
$149.00
$75.00
$75.00
Student Groups: $230.00
Student Groups: $120.00
Student Groups: $70.00
Student Groups: $50.00
Student Groups: $50.00
The Observer is a four column paper. Each column measures 2.375”, with a .167” gutter between each column. The following is a column-inch representation:
• 1 column inch • 2 column inches • 3 column inches • 4 column inches
1” x 2.375” 1” x 4.917” 1” x 7.458” 1” x 10”
The standard advertisement sizes are listed above. The pricing provided is for black and white advertisements only.
Add $100 for color on any size ad. Design Services are available upon request for $100 per creative. A 25% discount is available for ad packages of eight or more.
Online Advertising • Online advertising at observer.case.edu is available year-round. • Ads will be displayed on our homepage’s sidebar and on the footer of stories.
Pricing • • •
$150 for a week of advertising, to be shared with up to three total advertisers Purchase an addtional slot in the rotation for $50 There is a 10% bulk discount available for purchasing a month’s worth of advertising at a time
Spring 2018 Statistics • Our homepage averaged 1,601 page views per month • An average of 1.5 minutes was spent on our homepage • The most popular stories each week got over 2,000 page views
Sidebar Square: 300x250 pixels
Web Page Ad Sizes Footer: 468x60 pixels
The Observer
Thwing Center 11111 Euclid Avenue c/o Hitchcock 281 Cleveland, Ohio 44106-7101 @CWRUObserver http://observer.case.edu observer@case.edu