Volume XLIV, Issue 25: Apr. 12, 2013

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observer the

volume xliv, issue 25

friday, 04/12/13

Corporate campaign sparks campus debate >>juliaBIANCO contributingREPORTER<<

anqi li / observer The Student Sustainability Council covered the Spirit Wall, along with several other locations around campus with fourteens for an awareness campaign.

Chalk it up to sustainability Fourteens raise awareness, blanket campus >>brianSHERMAN campus.eventsREPORTER<<

Many who have walked around campus over the past week have likely noticed many etchings of the number 14 chalked on what seems like every available surface. Suddenly emerging around last Wednesday, these 14s have sparked conversation throughout the campus community. They have some thinking they are for the class of 2014, and others thinking they are nothing more than a harmless prank. But this phenomenon is not a hoax. The Student Sustainability Council (SSC) decorated campus after one of their weekly meetings as part of an awareness campaign, sending 10 of their mem-

bers to canvas the campus with chalk. “We wanted to get people to talk about them,” said SSC chair Abby Dwornik. With a chuckle, she added, “I think we were pretty successful there.” After a few days of leaving passing observers in suspense over the meaning of the odd numbers covering the sidewalks, SSC revealed the meaning of the 14s and their significance. “14 is actually the average number of minutes that a plastic bag is used,” said SSC vice chair Steven Cramer. While plastic bags are only in use for an average of 14 minutes, they can last anywhere from 200 to several thousand years in landfills, taking a significant toll on the environment.

As only 7 percent of 102 billion plastic bags produced in the United States are recycled, a significant amount of plastic bags are languishing in landfills. Unfortunately, the bags will continue to do so long after anyone living today is dead. “We wanted people to think about the environment and change their behaviors with plastic bags,” said Cramer, “Simple things like bringing your own bag to GrabIt or recycling bags you get from grocery stores help a lot in the long run.” “We definitely got a lot of people talking,” added Dwornik. “People who knew the truth liked it. This was one of our most successful events yet, and we’re open to doing this kind of thing in the future.”

Over the past few years, the debate about the legitimacy of natural gas as a clean, affordable energy source has spread across the country. Recently, the conversation has begun to circulate the Case Western Reserve University campus, prompted by the efforts of professor Casey Newmeyer’s Marketing 304: Brand Management class. Brand Management is a class that focuses on understanding customer needs and creating the right products and experiences for the target market to create optimal customer satisfaction. A large portion of the course revolves around a company called EdVenture, which has brought together over 100,000 students at more than 1000 colleges to participate in advertising competitions for companies like Toyota, the Princeton Review, and the U.S. Department of Defense. Newmeyer described EdVenture projects as “a great opportunity” for students to run a real marketing campaign with an actual budget and measureable results. “It will certainly be a benefit to them in their future careers,” Newmeyer said. This semester, the 21 students in the class were asked to advertise for America’s Natural Gas Alliance, or ANGA, a company that represents 29 of North America’s leading independent natural gas exploration and production companies. ANGA wanted the class to educate the campus on natural gas and to increase awareness

Mandel School receives $8 million donation On Tuesday, The Jack, Joseph, and Morton Mandel Foundation announced that it will donate $8 million to Case Western Reserve University to support programs in social work, nonprofit leadership and community engagement. Close to $5 million of the gift will be donated to the Mandel School of Applied Social Science’s $8.9 million capital campaign. The remaining $3 million will create an endowment fund for the school’s dean. The U.S. New & World Report’s ninth-ranked program in social work will also change its name to The Jack, Joseph, and Morton Mandel School of Applied Social Sciences. The donating foundation underwent a similiar renaming earlier this year in order to emphasize the contributions of the three founding brothers.

“W

e’re just a class doing an assignment. We’re not politically driven,” -Sarah Greenlee

“W

e weren’t trying to go out and create a riff among the CWRU community,” -Scott Mackie of natural gas a viable energy source. ANGA provided the students with a $3000 budget to execute their advertising strategy. In this particular campaign, the top three schools will be invited to present their project to ANGA in Washington D.C. in late April. The teams will be judged based on the number of press hits they received, the number and quality of events held, and the percentage increase of awareness of natural gas, based on surveys conducted at the beginning and end of the campaign. The first-place winner will receive a $5000 reward, while second place will get $3000, and third place will earn $1000. For Weatherhead School of Management’s marketing department, it’s not only about the money, but also about the prestige. The class has run various events on campus over the course of the semester, including ice cream giveaways from a company that uses a fleet of natural gas powered trucks, and bringing a natural gas Honda Civic to the quad. However, the event that got the most attention was relatively small compared

to NATURAL GAS | 3 Our food reviewer goes to Indian Flame, robots battle for TV supremacy, and sitars rock the Beachland Ballroom See Arts & Entertainment pg. 8

Opinion Editor Lisa Viers speaks up about concerns with campus dining See Opinion pg. 6

index

shannon snyder / observer Employees of the Mandel School of Applied Social Science thank The Jack, Joseph, and Morton Foundation for its $8 million donation last Tuesday.

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