Advertising Guide 2012-2013

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The Student Newspaper of Case Western Reserve University

Advertising Rates and

Guidelines

Why Advertise

with

The Observer?

The Observer is your direct link to the students of Case Western Reserve University. Our school, ranked first in Ohio and 41st in the nation, boasts students of all disciplines and interests. Students at Case Western Reserve are closely tied to the city of Cleveland and the surrounding areas through residences and commercial endeavors. They are active on our campus, in the community, and in local employment.

Our paper is produced entirely by undergraduates. We know the students here because we are the students here. We are their only printed newspaper on campus, so when it comes to student news‌

We

are the experts.

Student Population: 4,227 Undergraduates 57% Male 43% Female 52% from Ohio 45% from other States

Faculty/Staff Population: 1,422 Full-Time Faculty 3,229 Full-Time Staff

2 | Our School

Advertising Rates and Guidelines Layout The Observer is a four column paper. Each column measures 2.375”, with a .167” gutter between each column.

The following is a column-inch representation: 1 Column Inch

2 Column Inches

3 Column Inches

4 Column Inches

1” x 2.375” 1” x 4.917” 1” x 7.458” 1” x 10”

Content The Observer reports areas: News, Opinion, Entertainment, and Sports.

in four Arts &

Circulation 5,000 issues are distributed to most major buildings on campus and local busineses.

Full Page - 16.5” x 4 Col. Inches Half Page - 8.25” x 4 Col. Inches Quarter Page - 8.25” x 2 Col. Inches

Ads are not accepted on the front page, second page, or back page.

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Ad Rates Student Groups Open Rate

$4.00 per Col. Inch Standard Ad Sizes Quarter Page $66.00 Half Page $132.00 Full Page $264.00 For special rates, please contact observerads@case.edu

CWRU Departments & Local Businesses Open Rate $9.00 per Col. Inch Standard Ad Sizes Quarter Page Half Page Full Page

4 | Our Rates

$148.50 $297.00 $594.00

National Businesses All non-local ad submissions must be directed through our agency, MediaMate. c/o Marie Pierce email: mpierce@mymediamate.com

Classified Ads Classified ads should be submitted to ouremailaddress:observer@case.edu Online listings are free for members of the CWRU community.

Printed rates $5 for first 2 lines of 25 words $2 per additional lines

Advertising Rates and Guidelines

Publication Schedule The Observer is published weekly, every Friday throughout the school year, with some exceptions. This school year we will publish on the following days:

Jan Feb Mar Apr Aug Sept Oct Nov Dec 18th 25th

1st 8th 15th 22nd

1st 22nd 29th

5th 12th 19th 26th

31st

7th 14th 21st 28th

5th 12th 19th

2nd 9th 16th 30th

7th

The Welcome Back Issue: Aug 24th

Advertising deadline for material and space is 5 p.m. on the Tuesday preceding publication. We cannot guarantee placement of late submissions.

Special Issues The Observer does not offer any issues other than those that are regularly printed and have dates listed here.

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Volume-Based Discounts Contact the Advertising Manager for details.

Surcharges There will be a 20% fee assessed on late submissions. If an ad is received after 5:00 p.m., there is no guarantee that the ad will be published on the Friday of that week. A “make good” will be honored for the following week if the ad does not make it to publication.

If the ad is to be designed or drafted by our production crew, an additional 20% fee will be assessed. Please contact the Advertising Manager for more details.

Inserts $200 per 1,000 inserts – All inserts are subject to review prior to publication. Inserts must be furnished by the client and shipped to our printer 10 days prior to the date(s) of publication at the following address: Gazette Printing c/o Mel, 46 W. Jefferson St., Jefferson, OH 44047.

Terms and Conditions All advertising is subject to acceptance by the publisher, which reserves the right to reject, classify, or edit copy at its sole discretion any time prior to publication. Advertisements are to be inserted in accordance with the Publisher’s rule of composition, position, and shape. Page position is not sold or guaranteed. The advertiser and/or advertising agency assume full and complete responsibility and liability for the content (including text representations, illustrations, and copy-

6 | Our Policies

rights) of all advertisements printed pursuant to this agreement, and shall indemnify and save the Publisher harmless against any demands, claims or liability.

Copy Regulations The Observer shall not knowingly publish or accept payment for any advertisement for illegal goods or services, nor those that violate obscenity laws or do not meet with generally accepted standards of good taste. The Observer has no especial objection against advertisement for alcohol, tobacco, or sex-related products or services, but each shall be considered under the same guidelines as all other ads. The Observer does not print political advertisements for candidates, specific issues, or ideologies. Advertisements that simulate news stories, either in format or content, must prominently display the phrase “Paid Advertisement.” The Observer reserves the right to label any advertisement thus.

The Observer uses these guidelines to ensure that services are rendered in the most consistent and objective fashion possible but reserves the right to reject any advertisement for any reason, including but not limited to those listed above.

Error and Adjustments Advertising running consecutively will be carried until new copy is furnished or the advertisement order is suspended. All orders to discontinue must be made by contacting the Advertising Manager or Business Manager. In order to obtain a “make good” for any advertisement, the publisher must be notified within 14 business days after the publication of the advertisement in question.

Advertising Rates and Guidelines

Contact Us Advertising Manager Morgan Bulger observerads@case.edu

For all ad submissions and inquiries

Business Manager

James Velette observer-business@case.edu For questions regarding billing

Editor-in-Chief

Tyler Hoffman observer@case.edu For general inquiries and coverage requests

Office Phone: 216.368.2916 Office Fax: 216.368.2914 Website: http://www.cwruobserver.com Address: 11111 Euclid Ave. Suite A09 Cleveland, OH 44106

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The Observer Student Newspaper 11111 Euclid Avenue Cleveland, OH 44106 216.368.2916 www.cwruobserver.com observerads@case.edu