Real Estate Roundup YOUR PULSE on the market | 12.2021 Our real estate market continues to simmer with fewer listings, but enough demand to have buyers battling over the best listings. ● Winter is just around the corner and along with the weather, there has been a slight cooling in the real estate market. The hesitancy of homebuyers and increases in mortgage rates were likely factors in slower listing and sales activity this past month according to brokers. ● Some brokers believe that buyers may be waiting to see if these escalations are temporary and that a market or economic change will occur that will bring home prices down. ● In King County prices are up by 10.64 percent, in Snohomish County up by 19.83 percent, in Pierce County up by almost 18.87 percent, in Thurston County up by almost 20.19 percent, and in Spokane County up by nearly 17.1 percent
● Buyers are also facing the continued issue of low housing inventory on the market. This is not uncommon during the winter season. ● Brokers often report that potential home sellers wait until the new year to put their homes on the market, anticipating the frenzied buying activity that the spring tends to deliver. ● Buyers entering the market at this time are advised to be prepared with all their finances, pre-approvals and supporting documents available in order to be competitive.
DECEMBER PLANNING Personal Note Ideas (note card or email): Happy Holidays, Merry Christmas, Happy Hanukkah, Happy Kwanzaa, Season’s Greetings, Happy Birthday, Happy New Year Go Seahawks, Huskies or Cougars!! Referral sources - Thank you and update on progress Congratulations on new job, baby or wedding, etc. Note of encouragement and inspiration for personal or professional goals Social Media Outreach: Highlight local businesses and spread the word about events or issues affecting your target area. Link to positive stories that emphasize what a great place it is to live. “I saw this article and thought you would enjoy it.” Use news links from CW’s News You Can Use emailed to you weekly (contact me if you’re not on my email list) General local real estate news and related topics such as mortgage rates, market updates, new listings, home tips, client testimonials, etc.
Warm Call Ideas: Have a reason to call that adds value for your client. Call for annual breakfast or lunch and real estate market review (CW-compiled October 2021 MLS Stats are currently available) Recent closed client: How is the home working out? Is there anything I can do? Or drop by with a Home Portfolio (order a binder or USB from CW Property Research). Thank you for your business, Congratulations, Happy Birthday, Welcome to the Neighborhood, or personal goal encouragement. Ask about plans for the coming weeks, football parties, the holidays and the new year. DECEMBER Pop-by ideas: More Holiday Shopping, Hanukkah, Christmas, New Years Eve Sparkling Cider: “Hoping your holidays sparkle!” Gift Tag Stickers: “Stick with me for all your real estate needs!” Poinsettia: “May your holidays bloom with joy!”
Please give me a call if you would like to brainstorm ideas and learn about the many tools we have to help you grow your business.