CONTENTs t aMARKETING & POP-BY IDEAS y in touch | provide value | be a resource WINTER THEMES
December Holiday Shopping Hanukkah Christmas New Year’s Eve January New Year Winter Cold & Flu Season February Valentine’s Day Super Bowl Award Season SPRING THEMES
March Spring Daylight Saving Time begins St. Patrick’s Day April Easter Earth Day
Spring Break May Mother’s Day Cinco de Mayo Teacher Appreciation
WINTER POP-BY IDEAS Sparkling Cider: “Hoping your holidays sparkle!” Gift Tag Stickers: “Stick with me for all your real estate needs!” Poinsettia: “May your holidays bloom with joy!” Packet of your favorite seasoning: “A great broker is never out of season!” Ice Scraper: “Don’t just scrape by with any real estate advisor. Call me to discuss how I can help you make the right move this year.” Calendars: “Month to month, year to year, I will help you find the best real estate deals.” Hand Sanitizer: “For a healthy real estate transaction, call me!” Coffee Card: “Thanks a latte for your referrals.” Super Bowl party trail mix: “I’m bowled over by your referrals!” Valentine Candy or List of local romantic restaurants: “You and your referrals are the heart of my business!” Movie Awards party popcorn: “I always roll out the red carpet for you and your referrals.” or “Just popped by to wish you “A Wonderful Life!” SPRING POP-BY IDEAS Wildflower seed packets: “I’m always ready to help you grow your wildest dreams!” Chocolate gold coins: “Your referrals are the pot of gold at the end of the rainbow!” Lottery Tickets: “May the luck of the Irish always be with you, and your referrals always with me!” or “You don’t need luck to have success in this market, just a great Broker.” Chocolate bunnies: “You and your referrals keep my business hopping!” CF Light bulb: “Call me! I can help shed some light on the real estate market!” First Aid Kit: “Let me be the first to aid you with all your real estate needs!” Pack of Gum: “Chews me for all of your real estate needs.” Garden gloves or flower seeds: “Your referrals keep my business in bloom.” Salsa or Salsa recipe card: “For the hottest real estate deals, call me!” Box of truffles: “You are the sweetest part of my business.” Mini First-Aid Kit: “Think of me first when it’s time to sell your home.”
WINTER CONTENT MARKETING Basic Winter Emergency Supply Checklist Winter Home Maintenance tips Winter Storm Preparedness Checklist Food Donation sites Unique Holiday Gift Giving Ideas Send Settlement Statement (end of year) Homeowner Insurance Policy Review Tips How to Cut Winter Energy Bills Post-Holiday Recycling Tips Northwest Ski Resorts and Mountains New Year Greetings & Inspiration Winter Driving Tips Annual Mortgage Rate Wrap-up Tax Tips and Tips for Handling Important Documents Annual Real Estate Statistics Wrap-up Valentine’s Day Gift Ideas List End of Winter Home Checklist Monthly: Local Events Client Birthdays Transaction Anniversaries SPRING CONTENT MARKETING Spring Home Maintenance Tips Daylight Saving Time (Spring Forward) Spring Sports Schedules (Spring Training) Baseball Spring Training schedule St. Patrick’s Day Greetings Easter Greetings Spring Cleaning Tips Tulip Festival Info/Tips to Make Tulips last Neighborhood Farmer’s Markets Recipes Using Local Ingredients Earth Day Celebration Ideas Spring Gardening Tips Spring/Summer Concerts & Music festivals Dates to Fly the Flag Summer Sports Schedules Tips for Prepping for an Open House Mother’s Day Gift Ideas Golf tips and List of Local Golf Locations Opening Day of Boating/Boating Tips Monthly: Local Events Client Birthdays Transaction Anniversaries
CONTENTs t aMARKETING & POP-BY IDEAS y in touch | provide value | be a resource SUMMER THEMES
June Father’s Day Baseball Start of Summer July Independence Day Summer Grilling Season August Dog Days of Summer Rising Temps Outdoor Activities FALL THEMES
SUMMER POP-BY IDEAS Mini Tape Measure: “I’ll always measure up to your real estate needs.” Small Bubble Level: “I will always be level with you when it comes to real estate.” Mini screwdriver: “For a broker with all the right tools, call me!” Mini-fan: “Clients like you are fan-tastic!” Animal cookies: “It would be a ZOO without clients like you.” Grilling spatula: “Your referrals help keep me cookin’!” Meat Thermometer and List of safe cooking temperatures: “I’ll help make sure your real estate transaction is a done deal!” Package of Sparklers and a mini-flag: “Your referrals add a sparkle to my business!” Package of 4th of July Poppers: “Just popped by to wish you a wonderful Summer.” Travel-size sunscreen: “Don’t let your friends and family get burned in this market. Refer them to me! I will work to ensure they get the protection they need!” Ice cream scoop: “Call me for the scoop on the current real estate market!” Water bottles and a List of Summer Water Safety Tips: “I drink up your referrals. Thank you!” FALL POP-BY IDEAS
SUMMER CONTENT MARKETING List of Local Dog Parks Summer Home Maintenance Tips Tips for Boosting Curb Appeal Father’s Day Gift Ideas Summer Sports Schedules (Football) Happy First Day of Summer Summer Outdoor Cinema events Pro Football Schedule List of local area Splash Parks List of local Outdoor dining locations 4th of July and Fireworks Events Grilling tips Camping Tips and List of Camp locations Area beaches and boating locations Garage Sale Tips How to Boost Summer Curb Appeal Vacation Home Security Tips Tips for staying cool Monthly: Local Events Client Birthdays Transaction Anniversaries FALL CONTENT MARKETING
Highlighter Pens: “Your referrals are the highlight of Fall Sports Schedules my business!” Fall Home Maintenance Checklist Reusable bags: “I can carry the load for all your State Fair events Labor Day friends and family.” Back to School Checklist Apple Slicer: “No matter how you slice it, you are the Back to School End of Season Gardening Tips core of my business.” Area Pumpkin Patches Keychain: “A professional by your side is the key to Fall Begins Trick or Treat Safety Tips successful transaction. Halloween Events for kids October Mini Pumpkin: “I can help you find the perfect home Favorite Pumpkin Recipe for your next Halloween party!” Halloween Fall Sports Schedules Halloween candy: “Don’t let your friends and family Turkey Cooking Tips (thaw/cooking times) have a scary real estate experience! I’ll take great Fall Daylight Saving Time reminder (Fall Back) care of anyone you send my way.” Inclement Weather Driving Safety Tips Glow sticks: “Let me light the way to a glowing real Harvest time estate experience.” List of Local Charities for Donations November Tips for Holiday Entertaining Rain Gauge: “Take a moment to gauge my service, then rain down your referrals on me!” List of Local Winter and Holiday Events Daylight Saving Compact Umbrella: “For your next real estate deal, I Time won’t leave you out in the rain!” Monthly: Hand Warmers and Hot Chocolate packets: “Have a Local Events Thanksgiving warm and sweet holiday season!” Client Birthdays Transaction Anniversaries Holiday Shopping Mini flashlight: Don’t be left in the dark when selling your home. I can help shed some light on the process!” Our weekly News You Can Use email also provides great content to share with your sphere. Links to current local news, home trends, community updates, real estate industry information and more. Feel free to use on social media, your website or email to your clients. If you’re not yet on my email list, please contact me.
September