NEED OF THE HOUR

After navigating through the hardships of the pandemic, the tumultuous times businesses face now impact the channel as well. The prominent discussion points currently are facing the economic challenges in today’s uncertain market and preparing for the future. The processes have become inherently complex, and the business approach has changed. The growth game has completely changed. Partners must increase their technical capability level, focus and match customer needs, and ensure the ecosystem’s profitability. Customers are looking for tailored solutions to meet their business needs. The channel must remember that it has faced similar challenges before, and through challenges come opportunities. Partners can continue to build profitability by understanding customers’ challenges because of the global economic environment and then provide value through support. As the partners evolve to support their customers better, they want a more predictable return on investment (ROI), building solutions, specializations, and relationships. It might seem overly optimistic to say that today’s dynamic market can present opportunities for profitability, but customers need expert advice from the channel now more than ever. In this edition, we have fantastic tips from our channel thought leaders to understand better the key factors that drive partner growth and profitability.

Many technologies are disrupting our lives at the moment – from Artificial Intelligence (AI) to Web3.0 and everything in between. Organisations must prepare themselves for disruption and ensure that their products and services are innovative enough to stand in the competitive space. In such accelerated IT landscape development, digital innovation is the key to sustainable growth. This edition’s cover story is about one such innovative initiative by AmiViz, which demonstrates the company’s commitment to staying ahead of the curve and providing its clients with the latest technology and tools to help them succeed.

We also have exclusive interviews from senior executives of Veeam Software, D-Link, and emt Distribution, discussing achievements, growth strategies, partnerships, latest offerings, and their contribution to the channel ecosystem.

Besides these, indulge in topics ranging from Storage As A Service, Secure Kubernetes’ Future, Chatbot, AI in distribution, cyber threats and innovations, and opportunities in 2023 that give you diverse scenarios of the IT landscape to delve into.

Enjoy reading!