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A10 Networks’ New Service Addresses Expanding Cyber Threat Landscape

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MARKETING MINDS

MARKETING MINDS

Threats from distributed denial of service (DDoS), ransomware and malware cyber-attacks continue to rapidly expand, targeting critical vertical industries such as healthcare, banking and government infrastructure.

In response to the growing demand from customers for tools that will help defend against DDoS attacks, A10 Networks is launching A10 Defend, a pilot software-asa-service (SaaS) offering, with threat insights combining unique network traffic know-how and analyses of indicators of compromise used to carry out attacks. A10 uses internal networking expertise working across a large global customer base along with cybersecurity research to create unique and actionable insights into our customers’ use case needs.

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A10 Networks’ own research now tracks upwards of 15.4 million DDoS weapons. This presents a significant threat to organisations, large and small. At the same time, customers are increasingly overwhelmed with new security solutions, a lack of expertise and compressed budgets during a time of economic uncertainty.

The security service enhances A10’s current solution portfolio, enabling enterprises and service providers to access real-time data that matches their unique characteristics and strengthens their security posture. A10 Defend provides a level of intelligence and defense from multiple sources that a single organisation would not be able to have on its own.

“Our deep understanding of network traffic combined with primary research into cybersecurity helps us to tailor the service as an enhancement for customer vertical industries as opposed to generic cybersecurity solutions. This service further enhances A10’s solutions to provide customers with timely, relevant and tailored threat insights required to better protect their networks,” said Dhrupad Trivedi, president and CEO of A10 Networks.

A10 is working with lead customers around the world to begin testing this solution in early 2023 with expanded capabilities to come. A10 Defend is designed to work with existing infrastructure without requiring the purchase of new A10 equipment, enabling customers to better manage their budget priorities while continually enhancing their security posture.

IoT Academy By Software AG

Expands In Middle East & Türkiye

Software AG has opened registrations for the second batch of its IoT Academy, following the astounding success of its inaugural programme in 2022 in UAE. In its second year, the programme, themed under simplifying a sustainable tomorrow to help developers build IoT systems on sustainability principles, extends registrations to professionals, students, tech enthusiasts and freelancers from the entire region of Middle East and Türkiye. The programme equips learners with skills and knowledge to address the 21st century industrial revolution over a 16-week IoT-focused curriculum for all participants.

With diverse IoT applications and several vertical IoT deployments emerging, the programme encourages participants to emphasize on new ways thinking, adapting to new industry norms and deployments of IoT technologies that establish the benchmark for industries globally and gain the ability to build real-world applications on sustainability and other pressing business cases. The course centres on general and specific IoT market intelligence, trends and market growth opportunities, go-to-market strategies, sales and technical workshops.

“The industrial revolution 4.0 will increase the adoption of IoT technologies to spur new opportunities,” said Rami Kichli, Senior Vice President, Middle East and Turkey, Software AG. “The IoT Academy is a parallel step in this direction to equip IoT aspirants and future workforce with expert level capabilities required to innovate, build mission-critical functions founded on IoT and future become IoT leaders. We remain committed in our goals to build advanced IoT ecosystems and support the future of digital transformation as the world moves towards a robust digital economy.”

Acting on the regions’ objectives and the company’s global agenda, the training programme fosters sustainable talent development to master transition to 4IR best practices. It also aims to narrow and alleviate the skills gap and maximise potential of this technology through experiences of transforming real-world objects into smart objects.

Participants from the 2022 edition of the academy programme included executives from Moro Hub, Vision Valley, Cognit DX and students from University of Dubai who developed successful smart city IoT use cases such as Traffic Management, Rainwater harvesting, E-stations & Smart asset management.

The certifications and badges awarded by Software AG enable students use their skills in regional and international markets. Participants also benefit from Software AG’s learning platform for specific certifications designed for each profile.

As per recent reports from Gartner, Forrester and MachNation, Software AG is named as the leader in the IoT.

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