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ENABLING SUCCESS

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MARKETING MINDS

MARKETING MINDS

AmiViz offers one-of-a-kind consumer-style e-commerce platform with a fusion of human touch, offering products and services catering to localized market conditions and regulations across the Middle East. Ilyas Mohammed, COO at AmiViz discusses how the channel community can leverage the company’s recently launched mobile app for its resellers and vendors to grow their business.

How was the previous year for AmiViz in terms of growth and partnerships?

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I am proud to say that we had an outstanding year with a remarkable 40% growth year on year. This is a testament to the dedication and hard work of our team in achieving our business goals.

In addition to our growth, we have expanded our portfolio by adding a few niche technology vendors to our offerings. This has allowed us to diversify our services and cater to a broader range of client needs.

Furthermore, we have invested in increasing our sales and technical resources, which has enabled us to provide even better support to our clients. Our team is now better equipped to handle complex technical issues and provide a more seamless experience for our customers.

Another significant milestone that we achieved in 2022 is that our partner community started to understand the value of the AmiViz platform and its ease of use. This has resulted in more collaborations and partnerships, which have further strengthened our position in the market.

Overall, AmiViz has had a fantastic year, and I believe we are well-positioned for continued growth and success in the years to come.

What is the latest offering or initiative that AmiViz has launched in the market?

We recently launched a mobile app for our resellers and vendors. This latest offering is a significant disruption in the industry, as it provides a cutting-edge solution that changes the way businesses operate in the space.

The app is designed to help Resellers and Vendors manage their accounts more efficiently, enabling them to access realtime information about their business, including pricing, and order history. The app also provides access to marketing materials and product information, making it easier for businesses to promote and sell their products.

This innovative initiative by AmiViz demonstrates the company’s commitment to staying ahead of the curve and providing its clients with the latest technology and tools to help them succeed. The app is user-friendly and intuitive, making it easy for Resellers and Vendors to navigate and use.

Overall, AmiViz’s latest offering is a game-changer in the Enterprise Value Added Distribution space, and it will likely have a significant impact on how businesses in this industry operate in the future. With this mobile app, AmiViz has set a new standard for innovation and customer service, and it will be interesting to see how other players in the market respond to this disruption.

How is this supporting or adding value to its regional partners?

The app is designed to support and add value to its regional partners in several ways. Firstly, the app streamlines the process of requesting and receiving quotes, enabling partners to save time and increase productivity. Similarly, the app’s Order Management feature allows partners to place orders and track them, simplifying the purchasing process.

Renewal Management is another key feature of the app, which helps partners keep track of upcoming renewals to ensure that these are followed up in advance. This feature is particularly useful for partners who offer ongoing services to customers.

The app also provides a range of Accounting and Finance tools, allowing partners to track credit limits, upcoming payments, and transaction history. These features help partners manage their finances more effectively and avoid late payments or other financial issues.

Furthermore, the app’s Business Analytics feature provides partners with valuable insights into their performance, allowing them to view their current pipeline and historical revenue by product. This information can help partners identify areas for improvement and make data-driven decisions.

The app’s Marketing features allow partners to manage their marketing activities more efficiently, including managing MDF processes, viewing upcoming partner training, and registering for them, viewing promotions and incentive programs, tracking incentives earned, and redeeming rewards.

Collaboration through instant messaging is another key feature of the app, providing partners with a single place for all communication, including quotations, purchase orders, and past conversations. This feature allows partners to access a full transaction and conversation history for any project in one place, simplifying collaboration and increasing productivity.

Finally, the app also enables partners to request online CEC Demos utilizing the AmiViz CEC Lab, providing partners with the tools they need to demonstrate the value of AmiViz’s products and services to their customers.

Overall, the AmiViz mobile app adds significant value to its regional partners by providing them with a range of tools and features that streamline processes, increase productivity, and provide valuable insights into their performance.

Is there anything in this app that is directed to the vendors?

Yes, there are several features in the AmiViz mobile app that are directed towards vendors.

Firstly, the app provides Pipeline Visibility, allowing vendors to view the current pipeline as well as historical revenue by product. This feature provides vendors with valuable insights into their sales performance and helps them make data-driven decisions.

Renewal Management is another key feature of the app, which helps vendors keep track of upcoming renewals to ensure that these are followed up in advance. This feature is particularly useful for vendors who offer ongoing services to customers.

The app also provides API integration with vendor ERP, enabling seamless and automated order processing between AmiViz and the vendor. This integration helps vendors streamline their processes, saving time and increasing productivity.

Business Analytics is another feature of the app that provides vendors with visibility on performance and pipeline for each reseller. This feature helps vendors understand their resellers better and identify areas for improvement.

Finally, the app’s Marketing features include targeted marketing activities such as promotions and incentive programs. These features help vendors drive sales and increase revenue by incentivizing their resellers to promote and sell their products.

What are your plans in terms of business strategy and innovation for 2023?

AmiViz plans to continue with the same growth rate and has several initiatives planned for the year.

Firstly, AmiViz intends to add a couple of Tier 1 Technology vendors to its portfolio, which will help the company expand its product offerings and better serve its customers. The company plans to increase resources in its Technical team to support the growth of its business and ensure that it can provide high-quality technical support to its customers. AmiViz is also planning to add a Customer Success team to help ensure that its customers achieve their goals and get the most out of the company’s products and services. In terms of geographic expansion, AmiViz plans to expand to North Africa, which will help the company grow its customer base and reach new markets.

AmiViz has already launched its platform on a mobile app, and the company plans to continue to invest in this technology to provide its customers with the best possible user experience. The company plans to conduct regular partner trainings on products across the region and utilization of CEC Lab to ensure that its partners are up to date with the latest technologies and can effectively market and sell AmiViz’s products.

Finally, AmiViz plans to conduct a series of marketing activities spread across the year, which will help raise awareness of its products and services and drive demand for its solutions.

Overall, AmiViz’s plans for 2023 demonstrate its commitment to growth, innovation, and customer success. By expanding its product offerings, increasing its resources, and expanding to new markets, the company is well-positioned to achieve its goals and continue to provide value to its customers.

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