FEATURE
TURNING THE HEAT DOWN
AS THE PANDEMIC TRANSFORMS THE WAY WE DO BUSINESSES, ENTERPRISES NEED TO INTEGRATE SUSTAINABILITY INTO THEIR DIGITAL TRANSFORMATION BLUEPRINT TO ACHIEVE OPERATIONAL EFFICIENCIES.
O
ver the past few years, the business case for green IT has faded as organisations grappled with challenging economic conditions, focusing on bottom line rather than being eco-friendly. However, the pandemic has brought green tech back on the radar as many enterprises now realise it is a vital ingredient to achieving operational efficiencies and productivity gains. The 20
CXO INSIGHT ME
AUGUST 2021
shift towards green IT is triggered by the growing concerns around climate change and some exciting new technology trends that help companies to make sustainability part of their core DNA to reduce environmental impact. Recently, the historical Paris Agreement has charted a new course for countries to adopt green technologies, and spurred a range of technology use cases and applications in the path towards
environmental sustainability. Industry pundits say some of the most exciting green tech trends to watch in the near future are AI, cloud storage, and data science and analytics. “As we reflect on the impact of the pandemic on many industries in the Middle East and beyond, we come to understand that the urgency of addressing climate change has driven key decision makers to prioritise sustainability and Environmental,
