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RESILIENCE
Vectra AI’s Rami Dweik on transforming threat detection and response
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SECURING THE VISION
As Vision 2030 drives the Kingdom toward a knowledge-based, tech-driven economy, opportunities for growth and innovation are vast. The foundation built so far—in areas like cybersecurity, artificial intelligence, and digital infrastructure— positions Saudi Arabia to become a future hub for global technology, drawing in investment and talent from around the world. With a digitally-savvy population, ambitious national projects, and a strong commitment to developing the tech landscape, the Kingdom is on track to lead the Middle East in digital advancement and cybersecurity.
We’re witnessing firsthand how this vision is reshaping industries, fuelling innovation, and generating new jobs. Cybersecurity stands as a cornerstone of the Kingdom’s digital transformation, with industry projections placing its market value at an impressive $4.63 billion by 2024. Even more promising is Saudi Arabia’s cybersecurity workforce, with women making up 32 percent, which shows the Kingdom’s commitment to building diverse, future-ready talent.
These advancements in cybersecurity and talent development are paving the way for a resilient digital ecosystem across the Kingdom, presenting opportunities for key players like Vectra AI to make a significant impact. In this month’s cover feature,
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we feature an exclusive interview with Rami Dweik from Vectra, who shares insights into how sectors like finance, energy, and government are facing heightened cyber threats, prompting significant investments in security technologies. Vectra AI is at the forefront of these efforts, supporting Saudi clients through local partnerships, regulatory compliance, and robust technology investments. This issue also brings you insights from CODE81’s Nader Paslar on the transformative potential of lowcode technologies, and Omnix International’s Walid Goma offers a glimpse into their recently launched Conversational AI as a Service.
We also proudly showcase the winners of the ICT Leadership Awards 2024, which we hosted during GITEX GLOBAL. Turn to page 24.
Finally, we’re heading to Riyadh for Black Hat this month, where we can’t wait to meet cybersecurity leaders shaping the industry.
See you there—happy reading!
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Microsoft cloud investments to add $74 billion to UAE economy
Microsoft and its partners are projected to generate $74.4 billion in new revenue for the UAE economy over the next four years, according to an IDC study unveiled
152,530
The number of new jobs that will be generated by Microsoft in the UAE by 2028
at GITEX Global 2024. The report, titled Microsoft Cloud Dividend Snapshot, highlights Microsoft’s role in supporting the UAE’s digital transformation through cloud technologies, job creation, and local business growth.
The study notes that Microsoft and its partner ecosystem will invest $5.1 billion in the UAE’s data centre regions over the coming years, fuelling growth for companies adopting cloud and AI to stay competitive.
“As organisations across the UAE and the region seek to leverage the latest advancements in Artificial Intelligence,
the cloud remains the foundation upon which these innovations are built. At Microsoft, we are committed to providing highly secure, trusted, enterprisegrade cloud services that are critical for organisations accelerating their AI transformation journey. Our investment in local data centres, our partner ecosystem, and the broader digital economy reflects our ongoing dedication to empowering government institutions and businesses to innovate, drive economic growth, and create sustainable jobs for the future.” said Naim Yazbeck, General Manager, Microsoft UAE.
The IDC report also predicts that Microsoft partners will see significant returns, with revenue growth of $6.29 for every dollar generated by Microsoft in the UAE by 2025, rising to $7.99 by 2028.
In addition, Microsoft’s cloud ecosystem is expected to create around 152,530 new jobs in the UAE by 2028, including 41,800 skilled IT positions, supporting the nation’s shift from technology consumer to technology innovator.
Bahrain’s Tamkeen, Oracle team up to boost tech workforce
Oracle has signed a Memorandum of Understanding (MoU) with Bahrain’s Labour Fund, Tamkeen, to open an Oracle Engineering Center in Bahrain. The agreement was formalised at the Gateway Gulf Forum 2024, attended by government officials, business leaders, and executives.
Under this partnership, Oracle will provide technical training and certification programs aimed at developing ICT skills among Bahrainis. The initiative is intended to expand the country’s pool of skilled tech workers and support the growing demand for Oracle Cloud solutions in the Gulf region.
The MoU supports Tamkeen’s 2024 priorities, which include increasing workforce participation, expanding career development opportunities, and fostering private sector growth to contribute to Bahrain’s economic development.
Her Excellency Maha Abdulhameed Mofeez, Chief Executive of Tamkeen, said, “We are committed to equipping national talent with the necessary skills to meet the demands of the growing Information Technology sector in the job market, ensuring their competitiveness both locally and globally.”
Safra Catz, CEO, Oracle, said, “We’re prioritising our work with Bahrain – a pioneering country of the Abraham Accords – because we believe the Kingdom will continue to experience the economic strength that the Accords create. I am delighted to participate in the MoU signing ceremony with Tamkeen this week because of the important decision made by Bahrain’s leadership to prioritise peace, prosperity and opportunity through the region.”
As part of the agreement, Oracle and Tamkeen will launch Oracle certification programs, funded by Tamkeen, to train Bahraini professionals for roles in the Oracle Engineering Hub. This initiative is also expected to create a talent pipeline for Oracle partners setting up engineering and service centres in Bahrain, strengthening Bahrain’s position as a regional hub for tech development and investment.
Naim Yazbeck, Microsoft UAE
(LtoR) Safra Catz, Oracle and HE Maha Abdulhameed Mofeez, Tamkeen
Saudi Arabia launches licencing initiative to drive digital health innovation
Global PC shipments decline in Q3 2024: Gartner
Global PC shipments dropped by 1.3 percent year-over-year in the third quarter of 2024, reaching 62.9 million units, according to preliminary data from Gartner, Inc. This marks a shift after three consecutive quarters of growth, with lacklustre demand for AI-enabled PCs failing to drive a market boost. Despite the introduction of new AIpowered Windows PCs, consumers remain unconvinced of their value. “AI PCs did not boost demand since buyers have yet to see their clear benefits or business value,” said Mikako Kitagawa, Director Analyst at Gartner. Additionally, the anticipated upgrade cycle linked to the end of Windows 10 support in 2025 hasn’t yet materialised, as economic challenges continue to impact certain regions.
The U.S. market showed resilience with 5.6 percent growth, driven by strong public sector and educational demand, particularly for Chromebooks. In contrast, the EMEA region saw a slight decline of 1.5 percent, influenced by political and sporting events, while the Asia/Pacific region fell by 8.5 percent, largely due to weak demand in China.
1.3% The year-overyear decline in global PC shipments in Q3 2024
Saudi Arabia has launched a new licensing initiative aimed at developers of medical software, marking a major step in advancing the Kingdom’s digital health sector. The program, introduced by Health Minister and SFDA Chairman Fahd bin Abdurrahman Al-Jalajel, targets software used in diagnosis, treatment, and healthcare decisionmaking, making it easier for developers to bring cutting-edge solutions to the Saudi market.
This initiative aims to strengthen investment and growth in the medical equipment and software sector. It enables innovators, research institutions, and investors to bring advanced technologies to Saudi Arabia without needing to set up physical manufacturing facilities. Additionally, it’s a key step in promoting digital tools for diagnostics and treatment.
Medical software has become a powerful tool in supporting diagnosis, treatment, and healthcare decisionmaking. The SFDA’s new licensing program highlights Saudi Arabia’s commitment to staying at the forefront of technological advancements and ensuring top-quality healthcare services.
Among vendors, Lenovo, HP, Apple, and Acer reported growth, while Dell and ASUS saw declines. Lenovo retained its lead with a 26.3 percent market share. Gartner expects PC demand to improve toward the end of 2024, with stronger growth anticipated in 2025 as Windows 10 support phases out.
e&, AWS ink $1billion agreement in new strategic alliance
e& has announced a major partnership with Amazon Web Services (AWS) to drive cloud and artificial intelligence (AI) adoption in the Middle East. This collaboration builds on AWS’s recent expansion in the UAE, where the company launched its second regional cloud infrastructure in 2022 and committed to investing $5 billion (AED20 billion) in the local economy over the next 14 years.
Under a six-year agreement valued at over $1 billion (AED3.7 billion), e& and AWS aim to accelerate digital transformation for businesses across sectors like healthcare, finance, and oil and gas. The partnership will deliver secure and scalable cloud solutions tailored to the needs of regulated industries, while also supporting small and medium enterprises with access to the AWS Marketplace.
Hatem Dowidar, Group CEO, e&, said, “This agreement with AWS demonstrates our shared long-term strategic goal to create an ecosystem that supports today’s digital needs and lays the foundation for future growth. We are enabling businesses across the region to lead in an AI-powered, data-driven economy.”
“Our partnership with e& underscores AWS’s deep commitment to both the UAE and the wider Middle East, particularly in fast-tracking UAE Vision 2031.”
The move aligns with the region’s shift towards cloud adoption, as 70 percent of Middle Eastern companies plan to migrate to the cloud within two years, according to recent industry reports.
Intel reveals plans to build two chip factories
in building two new semiconductor factories in
We are enabling businesses across the region to lead in an AIpowered, data-driven economy
&
Semiconductor Manufacturing Co. (TSMC).
The ambitious move is part of CEO Pat Gelsinger’s strategy to reclaim Intel’s technological edge after a challenging year that saw the company’s stock drop over 55 percent.
The investment comes on the heels of Intel’s recent multibillion-dollar partnership with Amazon to produce custom AI chips for Amazon’s cloud division, marking a major endorsement for Intel’s foundry business. The Ohio project is expected to create around 3,000 Intel jobs in its first phase, bringing a much-needed boost to the region.
This expansion reflects Intel’s push to strengthen US-based chip manufacturing amidst global supply chain concerns and intense competition in the semiconductor industry.
Tanuja Randery, Vice President for Europe, Middle East, and Africa, AWS, said,
Intel has announced plans to invest over $28 billion
Ohio, as the company ramps up its contract manufacturing business to compete with industry leader Taiwan
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LOW CODE, HIGH VALUE
CXO Insight ME caught up with Nader Paslar, General Manager, CODE81, to discuss how the company is empowering businesses to innovate faster and more efficiently with low-code solutions
Businesses today are under constant pressure to innovate and adapt quickly. Traditional software development can be slow and resource-intensive, leaving many companies struggling to keep up with evolving market demands. That’s where low-code solutions come into play, offering a faster, more accessible way to build custom applications and streamline business processes.
According to Gartner, over 65 percent of all business applications are now built using low-code technologies, and this trend is only accelerating.
Furthermore, a study by Research and Markets projects that the global low-code platform market will skyrocket to $116.91 billion by 2028, with a compound annual growth rate (CAGR) of 30.4 percent. This rapid adoption is a testament to the value of low-code in enabling organisations to reduce dependency on IT resources, increase agility, and drive innovation from within.
In the UAE, CODE81 is among the key players helping enterprises leverage low-code to achieve faster development cycles, improve operational efficiency, and stay
competitive in a rapidly changing digital world.
From code to cultivation
As part of Ghobash Group’s technology cluster, CODE81 brings over 50 years of regional expertise to the table. Founded on the principle of “Code. Create. Cultivate.,” CODE81 focuses on delivering data and AI-driven solutions that directly address the unique challenges of enterprises.
“We don’t rely on generic offerings; instead, we create tailor-made, bespoke opportunities designed to solve specific business pain points. This approach empowers our clients to innovate, scale effectively, and achieve their strategic goals in alignment with the UAE’s Vision 2030,” said Nader Paslar, General Manager, CODE81.
“Our customer-centric model and strategic partnerships blend seamlessly to make us so much more than a solutions provider. To our clients, we strive to become a trusted partner for sustainable and impactful growth,” he added.
CODE81’s focus on agility and customisation has made it a soughtafter partner for companies looking to transform digitally. Rather than offering one-size-fits-all solutions, CODE81 works closely with clients to understand their specific needs and craft solutions that align with their long-term objectives.
One of CODE81’s flagship offerings is its low-code development platform—a tool that enables rapid application development and deployment. Lowcode has become a buzzword in tech circles, but its benefits are far from hype. Low-code platforms allow businesses to create applications faster than traditional development methods, making it possible to respond swiftly to changing market demands and internal needs.
“Low-code solutions have revolutionised the way businesses approach growth and agility,” said Paslar. “Industry insights reveal that 15 percent of businesses are currently using low-code, with up to 80 percent planning to transition towards nocode environments in the near future. CODE81’s low-code platforms address this shift by enabling rapid, 10x faster development compared to traditional methods.”
This speed has a real impact on the bottom line. By reducing the time and resources needed to build applications, CODE81’s low-code solutions empower businesses to innovate rapidly, minimise resource strain, and remain competitive in a fast-moving marketplace. For organisations aiming to achieve long-term growth, low-code provides a powerful, scalable solution to tackle critical business challenges.
As low-code platforms continue to democratise app development, businesses are faced with a new question: What’s the right balance between low-code and traditional development? For CODE81, the answer lies in a flexible approach that prioritises time and efficiency, without sacrificing quality or scalability.
“The evolution between traditional and low-code development hinges on time and efficiency—key drivers in today’s fast-paced digital transformation landscape,” said Paslar. “The real power of low-code is its ability to scale quickly, allowing businesses to launch numerous applications in a fraction of the time required by traditional methods.”
CODE81’s approach is to use lowcode for rapid, high-impact solutions while still supporting more complex, long-term projects that may require traditional development methods. This dual strategy ensures that clients can address both immediate needs and strategic, future-proof objectives, maintaining a competitive edge in an ever-evolving digital landscape.
Empowering citizen developers and fostering collaboration
The rise of low-code and no-code platforms has fundamentally changed the way businesses approach software development. By enabling non-technical users—often called “citizen developers”—to contribute to application creation, low-code platforms foster cross-departmental collaboration and speed up the development process.
“At CODE81, we champion this transformation through our Centre of Excellence (CoE), which provides training and resources for seamless low-code adoption,” explained Paslar. “This inclusive approach empowers organisations to collaborate across departments, enhancing innovation and speeding up development processes. By fostering an environment where both technical and nontechnical teams can leverage low-code effectively, we ensure that our clients harness the full potential of low-code to drive timely, high-quality solutions.”
Looking to the future, CODE81
sees low-code as an essential part of the digital transformation journey. As industries adapt to rapid technological changes, low-code provides unmatched agility and flexibility— qualities that are essential for longterm success.
“Looking ahead, low-code will serve at the forefront of digital transformation, bringing unmatched agility and speed to industries navigating rapid technological change,” said Paslar. “CODE81’s strategic investments in low-code and the establishment of our ‘Centre of Excellence’ position us as leaders in delivering agile, future-ready solutions.”
By integrating low-code with advanced data and AI capabilities, CODE81 equips businesses to build scalable applications that adapt seamlessly to shifting market conditions. “This commitment positions us as a leading and guiding force for enterprises seeking sustainable and growth-oriented digital transformation, setting a new benchmark for the region’s technology landscape,” he added.
As the digital landscape continues to evolve at a breakneck pace, low-code solutions are becoming essential tools for enterprises that are looking to stay competitive. CODE81’s commitment to empowering UAE businesses through tailored, agile technology solutions aligns perfectly with the region’s vision for a future defined by innovation and growth.
Looking ahead, lowcode will serve at the forefront of digital transformation, bringing unmatched agility and speed to industries navigating rapid technological change
PUSHING THE DIGITAL FRONTIER
Celebrating the champions of Saudi Arabia’s digital future, the ICT Leadership Awards 2024 will recognise the bold leaders and forward-thinkers setting new benchmarks in technology and innovation
Nominations are now open for CXO Insight Middle East’s ICT Leadership Awards – Saudi Arabia 2024, scheduled for 27th November 2024.
As Saudi Arabia advances its ambitious national transformation agenda, the ICT Leadership Awards will honour the leaders, pioneers, and innovators driving the Kingdom’s digitalisation goals. The event will spotlight outstanding achievements within Saudi Arabia’s ICT community, recognising the organisations and visionaries leading the Kingdom’s digital transformation journey in line with Vision 2030.
With Saudi Arabia swiftly evolving into a global technology hub, fuelled by unprecedented investments in digital infrastructure, AI, and smart city projects, these awards celebrate the leaders turning the Vision 2030 blueprint into reality. By acknowledging those pushing the boundaries of innovation and accelerating digital advancement across industries, the event highlights the Kingdom’s commitment to a technology-driven future, positioning Saudi Arabia at the forefront of the digital world.
Organised by CXO Insight Middle East, the ICT Leadership Awards spotlight individuals and organisations that have harnessed technology to drive business excellence, elevate customer and employee experiences, and foster innovation across the region.
Whether you’re part of a government body implementing transformative ICT initiatives, an enterprise redefining industry standards through advanced technology, or a vendor delivering state-of-the-art tech solutions, this is your opportunity for welldeserved recognition.
Don’t miss the opportunity to showcase your achievements at Saudi Arabia’s premier ICT awards.
How to nominate:
1. Visit the website: https://cxoinsightme.com/ ictleadershipawards/2024-ksa/nominate.php
2. Click ‘Nominate Now’ to access the submission portal
3. Select your category: End-users or Vendors
4. Complete the nomination form with detailed information, including specific achievements, contributions, and measurable impact within the ICT landscape
5. That’s it! Fingers crossed and wait for the results to be announced at the gala night on 27th November 2024 at Crowne Plaza Riyadh Palace
Submit your nomination and join us on 27th November 2024 for an unforgettable night celebrating those who are accelerating Saudi Arabia’s ICT sector.
Driving secure innovation
ST Engineering on leveraging its cybersecurity expertise and innovation to support the Middle East’s digital transformation
Give an overview of ST Engineering’s operations and offerings.
ST Engineering is founded in 1967 and headquartered in Singapore. We are listed company on Singapore Exchange with more than 26,000 employees and has global operations across Asia, Europe, Middle East and US. Company has a diverse portfolio across commercial aerospace, smart city, digital solutions, defence, public and cyber security.
Established in 1999, ST Engineering’s cybersecurity capabilities began with focus mainly on developing cybersecurity hardware-defined encryption solutions. Fast forward till today, we deliver a comprehensive suite of cybersecurity solutions, backed by deep domain expertise and proven track records, have offered end-toend cybersecurity capabilities across three key pillars: Products (Hardware and Software), Services (Managed Services and Professional Services)
and System Engineering. We have established specialisation in designing, implementing and operating Security Operations Centres (SOCs) across IT, OT and Cloud environments for government, Critical Information Infrastructures (CII) and enterprises. Having implemented more than 20 major SOCs, our teams of experts have gained extensive experience and now specialise in Threat Content Development, Threat Intelligence and Command & Control Dashboards.
We are also committed to cultivating cybersecurity excellence. Our cyber training and exercise academy has trained over 2,500 professionals from 200 organisations. Beyond talent development, we also drive strategic innovations with institute of higher education such as National and University Research Labs, Strategic Technology Centres, and Engineering Centres, to ensure that we deliver future-ready cybersecurity solutions that stay ahead of emerging threats.
How does ST Engineering plan to leverage its expertise in cybersecurity to address the growing demand and opportunities in the Middle East market? In the Middle East, there are two key
ST Engineering is wellpositioned to share our innovations in combatting emerging threats with AI-enabled cybersecurity solutions, and quantum safe encryptors
areas where demand and opportunities align with ST Engineering’s cybersecurity expertise:
a. Economic growth and diversification: As Middle Eastern countries invest in smart cities, digital infrastructure, and advanced technologies to diversify their economies beyond oil and gas, the demand for advanced cybersecurity solutions to safeguard data and critical systems is rapidly increasing in tandem with these digitalisation efforts. Such growth presents opportunities for technology providers like us to step up and offer our expertise to enhance operational efficiency while ensuring top-tier security across the region’s expanding digital landscape.
b. Government initiatives and investments: In 2023, the cybersecurity market in the MEA region was valued at $2.5 billion. For instance, the UAE is set to allocate $1.5 billion in 2024 to bolster its cybersecurity infrastructure, while Saudi Arabia’s National Cybersecurity Authority has dedicated over $500 million to fortifying national cyber defences.
We have adopted a proactive cybersecurity strategy designed to secure information and critical infrastructures while safeguarding public safety and the environment. By adhering to globally recognised cybersecurity frameworks by NIST in the five key areas - identification, protection, detection, response
and recover, our approach ensures operational efficiency through standardised processes and welldefined protocols.
What key industry trends do you see shaping the technology and cybersecurity space in the Middle East, and how is ST Engineering positioned to leverage on these trends?
The technology landscape in the Middle East is shaped by several key trends:
a. Smart Cities and IoT: The development of smart cities relies on integrating IoT devices to enhance infrastructure and services. However, this integration also heightens security risks, exposing systems to potential cyberattacks and data breaches, which can compromise both data integrity and public safety.
b. Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are revolutionising decisionmaking and automating tasks across industries. However, they also empower cybercriminals to refine their attack strategies, making threats more sophisticated and harder to detect.
c. 5G rollout: The rollout of 5G is fuelling innovation and economic growth but it also introduces new vulnerabilities, heightening the potential for cyber threats and exposing networks to greater risks.
Amidst emerging trends and disruptive technologies reshaping the cybersecurity landscape, no single product or combination of products can sustainably secure an organisation long term. Instead of layering protection software and systems that have become increasingly complex to manage, organisations need a holistic cybersecurity system - one that evolves organically to counter dynamic cyber threats. This is the approach of ST Engineering: protecting our digital world with a balanced combination of products, processes and technology, driven by cybersecurity experts across operations, training and research development. With over two decades in the technology and security space, ST
Engineering is well-positioned to share our innovations in combating these emerging threats with AI-enabled cybersecurity solutions, and quantum safe encryptors. These advancements empower our customers to mitigate risks and operate their devices securely, anytime and anywhere.
How does ST Engineering prioritise Innovation and R&D, particularly in the context of addressing regional challenges in the Middle East?
ST Engineering partnered with National University of Singapore (NUS), Nanyang Technological University (NTU), Singapore University of Technology (SUTD) and A*Star in a first of its kind groundbreaking research collaboration. This five-year partnership will bring together up to 100 researchers alongside approximately 200 ST Engineering scientists and engineers. Together, we aim to work on 20 to 30 research projects simultaneously, driving innovation and advancements across various fields.
ST Engineering is committed to investing in R&D and increasing spending on cutting edge digital technologies to more than 75 percent of our R&D budget over the next few years. Our investment for cybersecurity technology focuses on:
1. Advanced threat detection: Developing sophisticated systems for identifying and responding to emerging cyber threats.
2. AI and machine learning: Leveraging AI and ML to enhance security measures, automate threat detection, and improve response times.
3. Cybersecurity solutions: Innovating new products and solutions to address data protection, network security, and critical infrastructure defence.
4. Integration and automation: Creating integrated systems that streamline and balance cybersecurity operations and automate threat management processes.
These investments ensure ST Engineering can provide cutting-edge solutions and maintain robust security capabilities for our clients across various sectors.
REDEFINING CYBER RESILIENCE
Rami Dweik, Country Manager – Middle East North, Vectra AI, shares insights into how the company is supporting Saudi Arabia’s digitalisation agenda with advanced solutions that are transforming threat detection and response
With Vision 2030 driving digital transformation, Saudi Arabia is facing an unprecedented surge in cyber threats. The country endures approximately 22.5 million cyber-attacks annually, underscoring an acute need for advanced cybersecurity solutions to protect critical sectors like finance, energy, and government—essential pillars of economic stability and national security. Recognizing this urgency, Saudi organisations are increasingly adopting sophisticated threat detection and response tools to stay ahead of attackers.
We caught up with Rami Dweik, Country Manager – Middle East North, Vectra AI, to discuss how the company is supporting Saudi Arabia’s cybersecurity efforts and enhancing threat response capabilities across key industries.
How do you see the cybersecurity landscape evolving in Saudi Arabia over the next few years, especially in critical sectors like finance, energy, and government?
The cybersecurity landscape in Saudi Arabia is expected to undergo significant evolution, fueled by digital transformation initiatives and the objectives of Vision 2030. Key sectors such as finance, energy, and government will experience intensified cyber threats, prompting substantial investments in security technologies and infrastructure.
The finance sector is anticipated to increasingly adopt AI-driven security tools to safeguard digital banking and fintech advancements. In the energy sector, particularly oil and gas, efforts will concentrate on securing industrial control systems (ICS) and SCADA networks from cyber-attacks targeting critical infrastructure. For government services, priority will be given to securing e-governance platforms and essential public infrastructure, supported by enhanced cloud
security measures and compliance regulations. It is likely that national cybersecurity policies will be strengthened, with a focus on fostering public-private partnerships and talent development. Moreover, increased collaboration with global cybersecurity firms and intelligence-sharing networks will be crucial for defending against state-sponsored attacks and sophisticated cybercriminal tactics, ensuring resilience across these vital sectors.
What do you believe are the most pressing cybersecurity challenges faced by organisations in Saudi Arabia today, given the rise in complex threats like ransomware and nation-state attacks?
Saudi organisations face key cybersecurity challenges, including protecting critical infrastructure, especially in sectors like energy and finance, from sophisticated threats like ransomware and nation-state attacks. Securing Industrial Control Systems (ICS) in energy and managing the growing attack surface from cloud, IoT, and digital transformation efforts remain major concerns. Ransomware attacks are increasingly targeting high-value entities, disrupting operations and demanding large ransoms. Additionally, a shortage of local cybersecurity talent limits the ability to respond effectively to these advanced threats. Addressing these issues requires greater investment in security infrastructure, talent development, and regulatory compliance.
As more enterprises adopt hybrid and multicloud environments, what unique security requirements arise, and how prepared are Saudi companies to manage these complexities and potential vulnerabilities?
As Saudi companies increasingly adopt hybrid and multi-cloud environments, they encounter distinct
By establishing a local presence through a legal entity and regional headquarters, Vectra AI offers personalised and immediate support to its Saudi customers
security challenges related to data protection, access control, and threat visibility. Implementing consistent security policies and encryption across various cloud platforms is crucial for maintaining data privacy and ensuring regulatory compliance. The complexity of identity and access management (IAM) necessitates robust systems to prevent unauthorised access. Furthermore, real-time threat detection and monitoring across multiple cloud environments are essential to identify vulnerabilities and anomalous behaviour promptly.
While many Saudi companies are still navigating these complexities, large enterprises are investing in advanced cloud security tools. Nonetheless, there remains a significant gap in local cybersecurity talent and expertise. Leveraging AI-driven platforms such as Vectra AI can mitigate these challenges by offering unified threat detection, real-time monitoring, and enhanced visibility across hybrid environments. However, full preparedness is still evolving as organisations work towards integrating advanced security measures and developing the necessary skill sets.
How does Vectra AI’s XDR platform address the specific limitations of traditional solutions, such as alert fatigue, zero-day attack detection, and insider threat identification?
Vectra AI’s Extended Detection and Response (XDR) platform overcomes
the limitations of traditional security solutions by leveraging AI-driven automation and advanced analytics to enhance detection, reduce alert fatigue, and improve response times. The platform addresses specific challenges through various strategies.
One of the key issues it addresses is alert fatigue. Vectra AI utilises Attack Signal Intelligence to automate threat detection, triage, and prioritisation. By focusing on attacker behaviour and adapting to the unique environment of each customer, it can distinguish between malicious and benign events, thereby reducing alert noise by up to 80%. This allows security teams to concentrate on genuine threats and mitigates analyst burnout.
When it comes to zero-day attacks, Vectra AI employs behavioural detection algorithms and machine learning to identify abnormal behaviours and patterns indicative of zero-day exploits. This includes detecting hidden HTTPS tunnels, suspicious remote executions, and privilege anomalies. Real-time analysis and continuous monitoring facilitate rapid detection and response to new and unknown threats.
For insider threat identification, Vectra AI monitors network traffic and user behaviour. By analysing deviations from normal behaviour, it can identify potential insider threats such as unauthorised access or data exfiltration. Integration with other
security tools enhances its ability to detect and respond to these threats effectively.
These methods enable Vectra AI to provide comprehensive protection against a wide range of cyber threats while improving the efficiency and effectiveness of security operations.
What factors do you think are driving the growing distrust toward traditional threat detection tools, how are you addressing these concerns?
The threat detection tool market is becoming increasingly saturated. Despite regulatory requirements mandating the use of such tools, technology providers are creating
confusion through diverse approaches, varied solution offerings, and frequent changes in terminology. In Saudi Arabia, the growing distrust toward traditional threat detection tools is driven by several key factors. The significant increase in cyber-attacks has highlighted the limitations of these tools. Traditional solutions are often perceived as overly complex and inefficient, particularly in keeping pace with rapid digital transformation and sophisticated cyber threats. Furthermore, the lack of real-time visibility and a shortage of skilled cybersecurity professionals exacerbate these challenges.
Vectra AI addresses these concerns by leveraging advanced
artificial intelligence and machine learning to provide real-time threat detection, automated response, and behavioural analysis. This enhances the detection of sophisticated threats. Its scalable and flexible technology adapts to the evolving threat landscape, helping organisations in Saudi Arabia build greater trust in their cybersecurity capabilities.
How is Vectra AI supporting Saudi customers in navigating cybersecurity challenges and adapting to local regulatory frameworks through partnerships and a local presence?
Vectra AI is actively assisting Saudi customers in addressing cybersecurity challenges and adapting to local regulatory frameworks through several strategic initiatives.
One of the key strategies we employ is building local partnerships. Vectra AI collaborates with local cybersecurity firms and governmental bodies to tailor their solutions to the specific needs and regulatory requirements of Saudi Arabia. These partnerships provide localised support and expertise.
Compliance with local regulations is another critical area where Vectra AI is making strides. Vectra AI works closely with the Saudi Data & AI Authority (SDAIA) and other regulatory bodies to ensure their technology complies with local cybersecurity and data protection regulations. This includes adhering to the 14 regulations and policies related to data and AI issued by SDAIA in 2024. Notably, Vectra was recognised by SDAIA as one of the top 10 AI tools for cybersecurity.
Another way we support our customers is by ensuring that we have a local presence. By establishing a local presence through a legal entity and regional headquarters, Vectra AI offers personalised and immediate support to its Saudi customers. This presence also facilitates a deeper understanding and adaptation to the unique cybersecurity landscape and regulatory environment in the region.
In terms of technology, Vectra AI leverages advanced AI and machine learning to deliver real-time threat
detection and response capabilities. This is crucial for meeting Saudi Arabia’s stringent cybersecurity requirements. Their technology aids organisations in detecting and responding to threats more efficiently, thereby reducing the risk of noncompliance with local regulations. Additionally, Vectra AI invests in training and development programmes to enhance the cybersecurity skills of local professionals. This includes workshops, certifications, and continuous learning opportunities to ensure that the local workforce is prepared to handle modern cybersecurity challenges.
What are Vectra AI’s primary objectives and growth areas in Saudi Arabia for FY26, and are there specific initiatives or industries you’ll focus on to strengthen your presence in the Kingdom?
Our main goal is to raise awareness about how our AI-driven platform can modernise security operation centres with artificial intelligence and machine learning, optimise cybersecurity talent by advancing security analysts from generalists to specialists, minimise attack surface exposure, and eliminate delays caused by noisy alerts. We will focus on empowering Managed Security Service Providers in the Kingdom through our Vectra Clarity programme to offer Vectra as a service with flexible financial models and cutting-edge platforms.
What key innovations or insights is Vectra AI planning to showcase at Black Hat, and how do you envision these advancements supporting Saudi Arabia’s cybersecurity goals?
At Black Hat, we will be presenting and demonstrating our XDR Platform with Attack Signal Intelligence. The focus will be on illustrating how the platform enables SOC teams to detect attackers post-compromise by integrating attack signals across network, identity, public cloud, M365, and copilot.
Our main goal is to raise awareness about how our AI-driven platform can modernise security operation centres with artificial intelligence and machine learning
Another major part of our strategy is addressing the identity and cloud attack surfaces, Addressing identity and cloud attack surfaces by extending beyond Network Detection and Response to include Identity Threat Detection and Response, and Cloud Detection and Response. Finally, we aim to reduce cost and complexity for organisations through tool consolidation, such as EDR extension, SOAR complexity reduction, and IDS/IPS replacement.
In addition to showcasing the technology itself, we will highlight how it utilises over 150 AI/ML detection models spanning various attack surfaces to analyse, triage, correlate, and validate attacks. Moreover, we will showcase how it can help them allocate their time effectively to discovering, hunting, investigating, and responding to real attacks.
Finally, we will share insights on how the Vectra AI XDR platform modernises SOCs, fortifies defenses against attacks, and manages risk. There will also be an area designated for engagement and networking. All these solutions and use cases are well aligned with the Saudi cybersecurity regulations mandated by NCA and SDAIA. We look forward to welcoming our customers, partners, and prospects.
CHAMPIONS OF INNOVATION
ICT Leadership Awards 2024 celebrates the pioneers of tomorrow’s technology
In an era where technology is advancing at lightning speed, transforming industries and redefining how we live and work, the ICT Leadership Awards recognises the impact of this change—celebrating both the groundbreaking innovations and the visionary people behind them.
Held on October 14, 2024, the ICT Leadership Awards took centre stage at the luxurious Taj Dubai, bringing together over 250 industry leaders, pioneers, and innovators for a memorable evening of celebration. Organised by Insight Media & Publishing and powered by CXO Insight ME, the event underscored the Middle East’s rising influence in the tech world, providing the perfect setting to honour the visionaries
shaping the future of technology. It’s a night dedicated to acknowledging the leaders and pioneers who are not just keeping up with the future, but actively shaping it with their bold ideas and unwavering passion.
Held against the backdrop of GITEX GLOBAL – one of the world’s largest and most influential technology
events – the ICT Leadership Awards spotlighted the individuals and companies who are driving innovation and progress forward. With Dubai abuzz with tech innovations from around the globe, this was an ideal moment to recognise the region’s top talent and celebrate their contributions to digital transformation.
The evening kicked off with an insightful keynote by Roland Daccache, Senior Manager of Sales Engineering at CrowdStrike, who explored the role of artificial intelligence in redefining cybersecurity, marking the next big battleground for tech advancements. Winners were chosen from a pool of over 300 nominations for their impactful contributions, innovative approaches, and relentless drive to push the boundaries of AI, digital transformation, and advanced technologies. Each award represented countless hours of dedication, visionary thinking, and an unwavering commitment to excellence.
INNOVATIVE ICT DEPLOYMENT – GOVERNMENT
Abu Dhabi Social Contribution Authority
Department of Health
Abu Dhabi
Ajman Police General HQ
Dubai Health
Emirates Health Services
Ministry of Interior UAE
Ministry of Health and Prevention - MOHAP
GOVERNMENT PERSONALITY AWARDS
Abdalla Al Ali DMCC
Government CIO of the Year
Ramadan Mohamad Ali Ajman Transport Authority Government Security Leader
Her Excellency Mubaraka Ibrahim Emirates Health Services Government Woman CIO of the Year
Ajman Transport Authority Transformation Team of the Year
Abu Dhabi University
ADNIC
AGC
CAFU
DP World
Al Abbar Group
AW Rostamani Group Cure Medical Centers Depa United Group
Dubai Holding Asset Management
Dubai Islamic Bank
Emirates International School-Meadows
EY
Emirates National Schools EssenceMediacom
Fakeeh University Hospital
First Abu Dhabi Bank
Innovo Group
Jubaili Bros
Juma Al Majid Holding Group
Majid Al Futtaim
Sajjad Haider Group
Jumeirah Hotels & Resorts
Kempinski Hotels
Mawarid Holding
ROSHN
EDITOR’S CHOICE
Standard Chartered Bank
Hassan Al Jawi DP World
Khalifa Al Zaabi Dubai Holding Asset Management
Mohamed Abdulwahed Alajmani Sharjah Customs
VENDOR AWARDS
Sherifa Hady VP & General Manager - EMEA
Sales, HPE Aruba Networking
ICT Champion of the Year
MARKETING VISIONARY
Rima Ben Salah CrowdStrike
Manal Abi Rafeh Fortinet
Mugees Ahmed Milestone
Sakkeer Hussain D-Link MEA
Soo Chun Tan Logitech
Manuel Murcela Gomes SolarWinds
TALKING THE TALK
Walid Goma, CEO, Omnix International, discusses how Conversational AI as a Service can simplify AI adoption and drive smarter customer interactions
Artificial intelligence (AI) is rapidly transforming how businesses engage with customers across various industries, with new software, interfaces, and applications emerging every day. But nothing has made quite an impact like conversational AI.
By using technologies like natural language processing (NLP), machine learning (ML), and voice recognition, Conversational AI can create human-like interactions that enhance customer service, boost productivity, and improve overall satisfaction. In the Middle East, where digital innovation is thriving, businesses are embracing Conversational AI as a way to streamline operations and connect with customers on a deeper level.
The global market for Conversational AI is booming, with Deloitte forecasting that it could reach nearly $14 billion by 2025. The technology is becoming essential for companies focused on customer satisfaction and operational efficiency. Its applications go beyond basic customer service chatbots, enabling advanced tools that can manage complex interactions in various languages and dialects. In the Middle East, sectors like healthcare, government, and retail are already experimenting with Conversational AI to automate tasks, reduce waiting times, and improve user experiences.
While many brands that have implemented AI-driven chatbots report positive results, and a large number of customers are open to using AI tools, as long as they resolve issues efficiently, challenges remain. The main hurdle lies in moving from simple, rule-based chatbots to sophisticated AI-driven platforms that can understand and process more complex requests. Many businesses still struggle to understand the full potential of Conversational AI and differentiate it from traditional chatbots. In addition, many organisations, particularly small and medium-sized enterprises (SMEs), face obstacles such as limited
resources and a lack of in-house expertise, making it tough to tackle on their own.
“There’s a common misunderstanding about what Conversational AI truly offers,” said Walid Goma, CEO, Omnix International. “Many companies already use basic chatbots, but to see the real impact of Conversational AI, we’re conducting training sessions and one-on-one meetings to clarify the differences. Once our clients understand these distinctions, they begin to see the new opportunities Conversational AI can open up for them.”
Bridging the gap
Recognising the need to address these challenges and meet the rising demand for accessible AI solutions, Omnix International has launched a new offering – Conversational AI as a Service. The solution aims to make Conversational AI accessible and scalable for a wide range of businesses. Rather than requiring a hefty initial investment, Omnix’s service-based model allows organisations to leverage Conversational AI’s capabilities with minimal upfront costs.
“Deploying Conversational AI often requires new workflows, so change management is crucial,” explained Goma. “Our service-based model means that businesses don’t have to manage the platform themselves, which removes a significant barrier to entry. We also offer an OPEX model rather than a large upfront capital expense, making it more affordable. By eliminating the need for costly infrastructure, we’re helping our customers keep implementation costs low.”
Omnix’s solution is both scalable and flexible, designed to cater to various industries and use cases. For instance, HR support applications are relevant across all sectors, while healthcare, government, and retail benefit from tailored solutions that address industryspecific challenges. This approach ensures that each implementation delivers value customised to the unique needs of each client.
$14 billion
Projected
global market value of Conversational AI by 2025
Source:Deloitte
Prioritising data privacy and security
In highly regulated fields like healthcare and government, where data security is paramount, Omnix’s Conversational AI as a Service offering addresses strict privacy requirements, especially in the Middle East. Regulations around data residency and privacy, particularly in countries like the UAE, require local data storage and compliance with strict standards. Omnix’s solution is built with these needs in mind, using local cloud infrastructure to ensure data residency and drawing only on enterprise data to enhance privacy and accuracy.
“We work closely with regulators, especially in the UAE, to ensure that our solutions comply with local data sovereignty and security policies,” says Goma. “Our Conversational AI solution only accesses enterprise data, unlike broader AI models such as ChatGPT, which draw from various external sources. This focus on localised, enterprise-specific data ensures accuracy, privacy, and relevance to each industry’s unique requirements.”
While many Conversational AI solutions offer broad, generic capabilities, Omnix’s service-based model offers industry-specific use cases that deliver more meaningful and relevant results. It also lowers the barriers for companies, especially SMEs, that might otherwise struggle with high costs or a lack of skilled personnel.
Moreover, Omnix’s offering includes advanced features that are vital in
New
advancements
in conversational AI, like multilingual and multi-dialect speech recognition, enable platforms to engage effectively across languages, including various dialects
of Arabic
linguistically diverse markets like the Middle East. “New advancements in conversational AI, like multilingual and multi-dialect speech recognition, enable platforms to engage effectively across languages, including various dialects of Arabic,” said Goma. “This level of customisation helps create a more personalised experience for users.”
Balancing automation and human interaction
While Conversational AI continues to advance, the goal isn’t to replace human agents. Instead, it’s about enhancing their capabilities by automating routine tasks, allowing human agents to focus on more complex interactions. This blend of automation and human expertise boosts both customer satisfaction and operational efficiency. Omnix envisions Conversational AI as a tool that empowers human workers, enabling them to tackle high-value tasks with greater efficiency.
“The objective is not to replace people but to make their work smarter,” said Goma. “By handling repetitive tasks, Conversational AI enables agents to dedicate more time to complex issues, which ultimately improves the customer experience.”
Looking ahead, Omnix plans to expand its Conversational AI as a Service across the Middle East, including Saudi Arabia, Bahrain, and beyond. By establishing local instances tailored to the regulatory requirements of each country, Omnix ensures compliance while meeting the specific needs of each market.
“We’re setting up regional instances to meet each country’s regulations, with local deployments already underway in the UAE, and we’re in discussions with providers in Saudi Arabia to explore similar setups,” explained Goma. “Right now, our primary focus is the UAE, but expansion is on the horizon.”
As Conversational AI technology matures, it will continue to be an essential asset for any business looking to stay competitive and deliver standout customer experiences. With Conversational AI as a Service, Omnix International is making it easier than ever for organisations to elevate their customer interactions.
26-28 NOVEMBER 2024
Riyadh Exhibition & Convention Center, Malham Saudi Arabia
SMARTER, SAFER NETWORKS
Imran Mohiuddin, Business Unit Manager, TP-Link MEA, discusses how the company is leveraging AI to transform enterprise connectivity and security
How is TP-Link’s Wi-Fi 7 technology transforming enterprise networking, and what advantages does it offer in high-demand environments?
TP-Link’s Wi-Fi 7 technology is designed to meet the growing demands of high-traffic enterprise environments, offering faster speeds, lower latency, and improved connectivity across to a larger number of devices. With capabilities like MultiLink Operation (MLO) and 320 MHz channel width, Wi-Fi 7 enhances data throughput and reduces interference, which is particularly beneficial for environments like large offices, event venues, and public areas. These features allow businesses to maintain seamless connectivity and better quality of service (QoS) even during peak usage times.
How is AI integrated into TP-Link’s networking and surveillance solutions, and what benefits does it bring to network performance and security?
At TP-Link, we leverage AI in our networking and surveillance solutions to automate network optimisation, reduce operational complexity, and enhance security. In networking, our AI-driven tools analyse traffic patterns, predict potential issues, and make real-time adjustments to optimise performance. For surveillance (VIGI), our AI-powered analytics enhance motion detection, face recognition, anomaly identification, and intrusion prevention, providing businesses with improved monitoring and response capabilities. These AI integrations help enterprises manage their networks proactively, boosting overall reliability and reducing downtime.
TP-Link aims to partner with local businesses, provide tailored solutions, and support regional initiatives to enhance connectivity and digital innovation
Imran Mohiuddin, TP-Link MEA
Can you elaborate on how TPLink’s Omada Central cloud-based management platform helps businesses simplify network operations and improve efficiency?
Omada Central is a comprehensive management platform that simplifies network and video surveillance operations for businesses of all sizes. It provides a unified interface that combines real-time monitoring, alert notifications, rapid issue detection, and multi-user role assignment, enabling IT teams to manage, optimise, and secure devices across multiple locations from one central dashboard. By integrating Omada Networking, VIGI Surveillance, Security, and IoT capabilities, Omada Central eliminates the need for frequent on-site visits, making it easier to maintain consistent network performance and streamline daily operations.
This platform includes keys features such seamless deployment and setup, centralised management for all devices, 24/7 intelligent anomaly detection, and fast troubleshooting tools. For Managed Service Providers (MSPs), Omada Central also offers a dedicated mode to efficiently manage multiple client networks. Overall, it streamlines network management, ensuring consistent performance and security across all sites.
Looking ahead, what are TP-Link’s plans in the Middle East, and how do you see the demand for enterprise networking solutions evolving in the region?
We are focusing on expanding our presence in the Middle East by addressing the growing demand for high-performance networking solutions driven by digital transformation initiatives across various sectors. Enterprises in the region are investing in smart cities, IoT, and digital infrastructure, increasing the need for scalable and secure networking solutions. TP-Link aims to partner with local businesses, provide tailored solutions, and support regional initiatives to enhance connectivity and digital innovation, positioning itself as a key provider in the enterprise networking market.
How is TP-Link addressing sustainability in its product development, ensuring that enterprise solutions are both energy-efficient and future-proof?
Our commitment to sustainability is reflected in our dedication to designing energy-efficient products and reducing our carbon footprint. We focus on creating hardware from recyclable materials, integrating
energy-saving modes, and using eco-friendly packaging. Beyond this, TP-Link ensures its products are built to support future updates and expansions, enabling businesses to invest in solutions that are both sustainable and forward-compatible. This approach not only reduces environmental impact but also minimises the need for frequent hardware replacements, aligning with long-term technological advancements.
With cybersecurity being a major concern for enterprises, how does TP-Link incorporate advanced security measures to protect enterprise networks?
At TP-Link, we integrate robust security features into our enterprise products to safeguard against cyber threats. Our solutions include WPA3 encryption, firewall capabilities, VPN support, and Intrusion Detection/Prevention Systems (IDS/IPS) to prevent unauthorised access. Additionally, our Omada platform offers centralised security management, enabling realtime monitoring and threat response across multiple devices and locations. These security measures help enterprises maintain data integrity and network reliability in today’s complex threat landscape.
SPRINT OR SLOG
Why modern cyber-risk management must unite long and short views
By Hadi Jaafarawi, Regional VP for Middle East & Africa, Qualys
The Middle East is squarely in the crosshairs of cyberthreat actors. IBM Security’s 2024 Cost of a Breach report puts the average hit at US$8.75 million for regional organisations (up from US$8.07 million in 2023). Amid IT complexity, security operations centres (SOCs) must determine how to respond quickly, but faced with fluctuating budgets, security leaders may grapple with the dilemma of quick wins versus the building of a futureproof environment. Do we play the long game or live in the moment? Do we prioritise strategy or tactics? Either option presents us with downsides. The truth is modern risk management demands we rummage in both long-term and shortterm toolboxes. One of the thorniest problems facing chief information security officers (CISOs) is that the threat landscape is abuzz with innovation. No strategy can encompass the ad-hoc requirements of day-to-day cyber
firefighting. Conversely, the tactics of the moment do not cover things like data categorisation, permissions lists, compliance, and the growth of infrastructure to accommodate business expansion.
So, today’s CISO must look to both long- and short-term actions to secure what matters, satisfy regulators, build trust with customers, and harden the organisation against outside assaults. Day by day, the security team must respond to patches as they are released. Qualys research shows an average time to patch that is, in some territories, as long as 30 days. Enterprises need a playbook that will shrink this lag. We have seen around a quarter of weaponised threats pop up on the
same day the patch was released. Rapid response is therefore critical, and yet — especially in larger organisations where different departments may take responsibility for different tasks — it remains slow.
Armed for the fight
The battle has changed. The industrialisation of cybercrime, the rise of the initial access broker, and the introduction of cloud-native weapons such as ransomware-as-a service (RaaS) mean the threat theatre can move rapidly against us. Bad actors are opportunistic and often attack the back of the pack. One of the ways in which long- and short-term views overlap for defenders is when the moment arrives, security teams should be well armed for short-term response as their adversaries are for the attack, if they have been proactively monitoring their overall risk.
Typing words like “solution,” “compliance,” and “trust” is easy, but achieving them in the cyber world is far more complex. IT sprawl, including hybrid and multi-cloud environments, complicates security strategies. How can you plan if you can’t see the full picture? Traditional IT systems now coexist with unknown data centre environments run by third parties. And on top of our goal words, we must factor in new challenges like “cloud-native” and “containerised application.” With containers lasting an average of just five minutes, how do we secure something so fleeting?
Another challenge phrase is “legacy asset”. Traditional IT investments were designed to last, especially revenue-generating systems that can’t afford downtime for upgrades or patches. In industries like manufacturing, downtime may be nearly impossible. Yet, these systems must be protected. How do we balance the risk of staying vulnerable to an exploit with the potential revenue loss from downtime? Business leaders might see cyber threats as hypothetical, while revenue loss due to downtime is very real.
Bad actors are opportunistic and often attack the back of the pack
Baked right in
Both arguments are valid. It is for each organisation to come to terms with its own risks. Collaboration across departments will be necessary to arrive at a long-term policy decision and a playbook for the short term. The playbook will either involve shorter, more efficient upgrades to reduce downtime, or lay out an action script for mitigating damage if an unpatched vulnerability is targeted.
Modern applications require a balance between speed and security. While traditional, cautious security methods can’t keep up with fast CI/CD pipelines, DevOps teams now have the chance to embed security directly into development. This proactive approach allows developers to write secure code and quickly update if vulnerabilities arise in third-party libraries.
For SaaS applications, organisations can select vendors that meet both short- and longterm security needs. The “shift-left” approach—testing for vulnerabilities earlier in the development cycle— is gaining traction, though it can create friction between developers and security teams.
In short, we must plan ahead without losing sight of immediate risks. It’s like playing chess: focusing on the current game while considering future strategies. Both short-term and long-term approaches are valuable, and each strengthens the other. But neither can survive on its own.
THE GREAT SOFTWARE REVOLUTION
By Abe Smith, Chief of Global Field Operations, Freshworks
Too often, businesses greet the word “change” with an understandable shudder. The experience is that it is often expensive and disruptive – a zero-sum game. Is it not therefore gratifying to see a change that is indeed welcome? The software industry is presently undergoing precisely such a change. Some of us call it the “Great Software Revolution”; “revolution” being used to denote the breadth and depth of the change and “great” being used to quantify the potential benefits.
Driven by business demand, expensive legacy software is being replaced. While older products were complex and costly with slow returns, modern solutions are user-friendly and deliver value quickly. New software delights customers, reducing churn, thanks largely to the surprising rise of AI. Now, agile, cost-effective applications are expected to include artificial intelligence (AI), offering sustainable value.
Across industries and use cases, AI finds a home. It fits in almost anywhere. Call centres certainly benefit from its presence, as do factories, retail outlets, media companies, financial institutions, and on, and on. AI-powered systems, like butlers with hot towelettes, anticipate the needs of customers, engineers, lawyers, bankers – an endless list
of decision makers is served by AI-infused customer relationship management (CRM) systems, IT service management (ITSM) systems, and more. The Great Software Revolution is streamlining operations, enhancing service delivery, and empowering teams.
Count the ways
Let us remember that much of the revolution is occurring as the result of AI, and AI crops up in numbers everywhere as the hero of productivity and value-add. This is best evidenced in the recent Freshworks study which found that the technology saves UAE workers an impressive 4.5 hours per week. And with 80 percent of UAE workers trusting workplace AI software to bring value to their work processes, it isn’t surprising to see
80% Proportion UAE workers that trust workplace AI software
Source:Freshworks
that most are also using AI enabled software in their day-to-day work. Workweeks are transforming globally as AI takes over repetitive tasks like minute-taking and summarising customer interactions. Automation frees up labour hours, letting employees tackle more complex issues. For example, an AI-driven ITSM platform can monitor networks and address vulnerabilities in real time, sparing IT teams from routine patching. This boosts operational resilience and improves the employee experience—crucial for retaining valuable IT talent.
AI connects everything. When we talk about the Great Software Revolution, we talk often about the interconnectedness that replaces legacy workflows. In the olden days
When we talk about the Great Software Revolution, we talk often about the interconnectedness that replaces legacy workflows
(of last year), software ecosystems suffered from fragmented workflows where CRM users would contact help desk technicians who would then use limited communication tools combined with manual checks on multiple dashboards to give delayed and frequently erroneous responses to frustrated end-users. Today’s unified platforms connect these functions. They automate data retrieval from CRM systems, prefill helpdesk tickets, and facilitate direct communication between support and IT teams. Issues are resolved more quickly and more accurately, and every stakeholder enjoys better outcomes.
Trenches and towers
Of course, any analysis of this revolution would be incomplete
without dwelling on generative AI for a moment. GenAI gives the opportunity to democratise information access. More employees – specifically non-technical ones – can become informed about useful metrics. And that means more employees become potential innovators. Innovation requires metrics and context. Frontline employees may have all the context and none of the metrics. Senior executives may have all the metrics but none of the context. GenAI is adept at presenting both metrics and context in ways that account for employee role.
AI-powered ITSM platforms are the flesh and bones of the Great Software Revolution. They offer scalability and they offer an escape from constricting legacy environments. The integration headache is massaged away by affordable and user-friendly AI tools that unite information spaces and applications as never before. They enhance efficiency. They boost customer satisfaction.
In a digital economy, digital enterprises are the ones that thrive. But to be a digital enterprise, the business must be equal parts operations and technology. Agility and responsiveness simply cannot be delivered by outdated systems. Customer-facing teams must be supported by systems that allow them to redefine engagement. In the Great Software Revolution, AI bridges operational and informational gaps that have been loitering for years. It is okay to dream big; to imagine agile, cost-effective IT powered by agile, cost-effective AI tools. It is okay to picture the opportunities for brand recognition and revenue growth that accompany these new capabilities. The experiences of customers and employees feed one another. Legacy systems create a loop of dissatisfaction and everything that goes with it – customer churn and workforce attrition. A modern environment, backed by AI-driven personalisation and streamlined workflows, does the opposite. Both employees and customers stick around, excited to see what the brand does next.
CLIMATECONSCIOUS CODE
By Steve Fernandes, Senior Manager Solution Engineering, Confluent
This November, COP29 will take place in Azerbaijan and climate concerns will once again be at the forefront of the news cycle.
It’s nearly been a year since the MENA region’s landmark hosting of the previous two consecutive conferences. And in that time, the region’s IT sector has gone from strength to strength, with spending this year alone projected at an eye watering $193.7 billion. Data is now touted as the region’s new oil, and while the environmental impact of the latter is well documented, it’s now no secret that big data too can come with a hefty environmental price tag.
For every one gigabyte stored in the cloud, around seven kilowatts of energy are used per hour. That means that if a business stores
While green coding and data streaming offer significant benefits, much still depends on the choice of cloud providers and the infrastructure behind your data storage
ten terabytes of data, it’s creating a carbon footprint equivalent to 500 kg of CO2.
But it’s not just storage, all aspects of processing, analysis and software development come with their own environmental burdens. But here’s the good news, data-driven technologies are also helping to change the world for the better.
Green coding
Digital data is playing a pivotal role in streamlining processes, informing environmental decision-making, and revealing more sustainable ways of working.
Developers, too, are advocating for solutions that align with these goals. The concept of ‘green coding’—a practice that emphasises efficiency and sustainability in software development—is gaining significant momentum. Alongside this, there is a growing focus on the ethical implications of tech supply chains and responsible data storage practices.
But how can businesses embrace greener coding practices, and what role does data streaming play in building a more sustainable future?
Expected and efficient
Streaming data offers more than just reduced CPU usage—it also enables more predictable processing. By transitioning from sudden spikes in resource demand to a continuous, consistent flow, data streaming allows organisations to better anticipate and forecast their processing needs. One prominent example is Apache Flink, an open-source stream-processing framework widely used for real-time data streaming.
With Flink Actions—the operations applied to data streams within Apache Flink—organisations can not only process data in real-time but also generate valuable analytics. These analytics provide clearer insights into usage patterns, reducing the need to account for sudden, unexpected spikes in demand. This lowers the need for unused cloud contingency, driving greater efficiency, cost savings, and more sustainable processing practices.
Additionally, frameworks like Apache Flink, managed through a data-streaming platform, offer
the added benefit of serverless architecture, further enhancing operational efficiency.
Serverless suitability
The serverless architecture allows computing resources to scale dynamically based on workload demands. As data volumes fluctuate, the infrastructure automatically adjusts in real-time to manage the load efficiently, without the need for manual intervention.
This not only results in more responsive, efficient, and costeffective data processing, but it also aligns with green coding principles by minimising idle computational resources. Infrastructure is utilised only when active processing occurs, significantly reducing energy waste.
Additionally, this model encourages developers to write efficient, eventdriven functions that consume fewer resources, eliminating the bottlenecks typically associated with batch processing. By shifting the focus towards optimising resource use, this approach promotes sustainability across the entire software development lifecycle.
The cloud provider caveat
Despite these advantages, there is one key consideration.
While green coding and data streaming offer significant benefits, much still depends on the choice of cloud providers and the infrastructure behind your data storage. However, an increasing number of cloud suppliers are recognising the substantial value of adopting sustainable practices. Beyond being the right thing to do, sustainability is also a strong market differentiator, offering energy and cost savings. Leading serverless providers are increasingly turning to renewable energy sources to power their data centres, further reducing the carbon footprint of frameworks like Apache Flink and other serverless computing models.
This shift towards renewable energy is a crucial component of sustainable computing. For industries reliant on high-event, data-driven operations, combining data streaming with a green cloud provider marks a significant step towards a more sustainable, data-focused future.
EMPOWERING SMARTER ENTERPRISES
Bassem Moustafa, CTO, ITQAN, discusses how tailored AI solutions are enabling organisations address challenges and seize opportunities in a rapidly evolving digital landscape
How has artificial intelligence (AI) evolved within ITQAN’s portfolio, and what differentiates your approach to AI-driven solutions for enterprise clients?
AI has become a cornerstone of ITQAN’s value proposition, expanding from basic automation tools to advanced AI-driven decision-making systems across our portfolio. Initially, our AI offerings focused on streamlining and automating routine tasks to drive efficiency. Today, our portfolio has evolved to include advanced, scalable AI applications like predictive analytics, intelligent automation, and natural language processing, empowering enterprises with actionable intelligence.
What differentiates ITQAN’s approach is our deep focus on tailoring AI to align with specific enterprise needs. We leverage domain-specific data and customise machine learning models that are fine-tuned to the unique demands of each industry, whether it be oil and gas, public sector, healthcare, or education. Unlike many other players who rely on generic AI implementations, we emphasise the convergence of AI with domain expertise. By combining the technological capabilities of AI with our clients’ business context,
we create solutions that deliver meaningful, quantifiable results.
Another key differentiator lies in our hybrid AI architecture, which integrates cloud-based AI services with edge computing capabilities. This ensures scalability while maintaining data privacy and processing efficiency—a critical factor for enterprise clients handling sensitive data. Moreover, ITQAN’s commitment to ethical AI and securing AI models enhances trust among our clients, enabling greater adoption and making our solutions more resilient and compliant with regulatory frameworks.
Can you elaborate on how ITQAN is using AI-powered predictive analytics to help clients proactively address challenges and capitalise on opportunities?
At ITQAN, AI-powered predictive analytics is an integral part of our strategy to help clients not only address challenges but also proactively seize opportunities. One of the core elements of our approach involves collecting and processing data streams from diverse sources—be it IoT devices, customer interactions, or market dynamics. By leveraging advanced machine learning algorithms, we analyse these data streams in real time to detect patterns that are invisible to traditional analytics methods.
while opening new avenues for revenue growth and operational efficiency.
Where do you see the biggest opportunities for AI in the Middle East, particularly in the UAE?
In the Middle East, particularly the UAE, there’s a unique opportunity for AI to revolutionise education, public services, and energy sectors. The UAE’s strong emphasis on digital transformation and innovation aligns perfectly with the potential of AI to drive a significant positive impact.
In the education sector, AI can personalise learning experiences, automate administrative tasks, and enhance student engagement.
ITQAN is committed to developing AI-powered educational tools that can adapt to individual learning styles, provide intelligent tutoring systems, and analyse student performance data to improve outcomes.
For the public sector, AI offers the potential to streamline government services, improve decision-making, and enhance citizen experiences. ITQAN is developing AI-driven solutions to optimise resource allocation, automate routine tasks, and provide predictive insights to support effective governance.
By combining the technological capabilities of AI with our clients’ business context, we create solutions that deliver meaningful, quantifiable results
For instance, in the manufacturing sector, our predictive analytics models are used to foresee equipment breakdowns based on historical and sensor data, thereby reducing costly downtimes through timely maintenance. We take a proactive approach that allows businesses to optimise operational schedules around predictive insights, balancing productivity and equipment longevity.
A distinctive aspect of ITQAN’s predictive analytics is the adoption of reinforcement learning models, which continuously adapt to new data and evolve over time. This adaptability ensures that our clients’ predictive capabilities improve in real time, keeping them ahead of challenges
In the energy sector, AI can optimise energy consumption, predict maintenance needs, and enable the development of smart grids. ITQAN is working on AI-based solutions to analyse energy usage patterns, identify energy-saving opportunities, and optimise energy distribution.
To shape this future, ITQAN is actively collaborating with industry leaders, academic institutions, and government agencies to develop innovative AI solutions tailored to the specific needs of the region. We are also investing in talent development programs to nurture a skilled workforce, ensuring a sustainable pipeline of AI expertise. By leveraging AI, ITQAN aims to contribute to the UAE’s vision of becoming a global leader in technology and innovation.
Guardian One Technologies progresses to testing phase for AR & VR innovations in the
Pioneering the future of diamond retail through metaverse integration
Following the announcement of their groundbreaking AR and VR integration into the diamond industry, Guardian One Technologies is pleased to report the completion of the development phase and the commencement of rigorous testing. This marks a significant milestone in their journey to revolutionize the way diamonds are experienced and purchased in the digital age.
Testing the Future of Diamond Retail
As Guardian One Technologies moves into the testing phase, the focus is on perfecting the intricate details that make AR and VR applications in the diamond industry so unique. “We’ve successfully navigated the complexities of development, and now we are putting our technology through its paces,” said Ashith Piriyattiath, CEO of Guardian One Technologies. “This testing phase is crucial to ensuring that our AR and VR solutions deliver the highest quality experience for customers. We want to ensure that every virtual interaction with a diamond is as realistic and immersive as possible.”
The testing process involves extensive trials in various simulated environments to address the challenges identified during development. The ability to accurately
This testing phase is crucial to ensuring that our AR and VR solutions deliver the highest quality experience for customers
Ashith Piriyattiath, Guardian One Technologies
replicate the brilliance and sparkle of diamonds in virtual spaces is being fine-tuned, with a strong emphasis on maintaining the authenticity that customers expect when purchasing such a valuable commodity.
Bridging the Gap Between Reality and Virtual Experience
Guardian One Technologies’ entry into the diamond industry is more than just an expansion; it’s a bold step towards merging physical and digital retail spaces. By leveraging AR and VR, the company aims to create an in-store experience that is not only innovative but also accessible from anywhere in the world.
“Testing is the stage where we bridge the gap between our vision and the customer’s experience. We are confident that our AR and VR technologies will set a new standard for the diamond industry,” Piriyattiath added.
Anticipation Builds as Industry Experts Look On
The diamond industry is watching closely as Guardian One Technologies continues to break new ground. With industry veteran Konema Mwenenge on the advisory board, the expectations are high. “We are
excited to see how the testing phase progresses and what new possibilities it will unlock for the diamond sector,” Mwenenge remarked.
As Guardian One Technologies moves closer to launching their AR and VR solutions, the anticipation among consumers and industry professionals alike is palpable. The successful integration of these technologies promises to redefine the diamond purchasing experience, making it more interactive, informed, and personalized.
Looking Ahead
With the development phase complete and testing underway, Guardian One Technologies is on track to introduce a transformative digital solution to the diamond industry. As they prepare for the next steps, including potential market roll-out, the company remains committed to pushing the boundaries of innovation, ensuring that their offerings are not just technologically advanced but also aligned with the evolving needs of their customers. Stay tuned as Guardian One Technologies continues to pioneer new frontiers in AR and VR, bringing the future of diamond retail into the present.
Ashith Piriyattiath, Guardian OneTechnologies
HOW NEW VEHICLE TRENDS ARE REDEFINING MACHINE VISION SOFTWARE
TBy Marc Voskeritchian, Senior Machine Vision Account Manager, Zebra Technologies
he growing demand for electric, hybrid and autonomous vehicles is giving the automotive industry a very rare opportunity to reset approaches to machine vision software for visual inspection, or ensure they get things right the first time if they’re new to the industry.
Unfortunately, much of the software to date has given machine vision – and automation in general – the reputation of being complicated, expensive, and frustrating. Many people assume that using hardware from different vendors is the major challenge when building a vision system, but hardware isn’t the problem. What’s tricky is getting the mix of software packages from different vendors to work well and with one another.
Visual inspection teams need to make sure they fully explore and understand the software underpinning machine vision systems. This is especially important for automotive OEMs and suppliers gearing up for increased demand for electric, hybrid, and autonomous vehicles.
Reset by asking the right questions
When purchasing a new machine vision solution, two common questions arise: “How much will the software license cost to run the hardware?” and “What’s required to integrate,
manage, and train users on the new component?” However, a third, crucial question should be asked: “Can I run the entire system from a single vision software suite, even if I use hardware from different vendors?”
This third question is essential, as it helps inspection teams determine if their investment will finally solve—or avoid—the main issue with traditional machine vision setups: dealing with multiple software platforms from various vendors, which complicates adding or updating hardware components.
Software is the glue that underpins these machine vision systems. It connects visual inspection technology with other business systems, allowing automated data capture and analysis for quality control and compliance audits. This interoperability is essential, as operations and IT teams rely on the software to manage inspection processes, train deep learning models, set inspection standards, meet SLAs, and uphold brand reputation for quality and safety.
There are user-friendly, scalable, and secure single-vendor software suites that support various hardware components—cameras, barcode scanners, sensors, and robotic arms— used for visual inspection, automation, and track and trace. These suites allow seamless integration of cameras, sensors, and scanners from different vendors without requiring operators to manage multiple software packages or
pay multiple licensing fees. They can also interface with robotic systems for automated workflows.
Machine vision doesn’t just have to be a way to compensate for labour shortages or validate worker decisions. Machine vision can be the
Machine vision can be the mechanism used to build trust in the brand and protect the bottom line
mechanism used to build trust in the brand and protect the bottom line. Real-time analytics and data capture let engineering teams ensure that defective parts aren’t missed, enabling quick intervention when issues arise.
Machine vision that can change with the industry
In the past, many automotive OEMs and suppliers adopted machine vision to meet strict production tolerances, ensure precise quality control, and keep up with changing industry standards. Over time, new capabilities were added to handle complex production demands, consistent inspections, and defect reduction. However, this led to a patchwork of
software packages that complicates efforts to maintain high throughput and regulatory compliance.
As the automotive industry evolves, machine vision software must evolve with it. A unified software platform should support current needs and future technologies like AI-driven inspection and deep learning. This flexibility ensures that as inspection demands grow, the software can scale without a complete system overhaul.
So, next time there is a conversation about automating inspections, the tech provider or system integrator should be asked if the system design they’re recommending can be set up to run from a single software suite, even if the hardware is from different vendors.
If the answer is “yes” then other, important questions can follow. These should include questions about interoperability, data security, the ability to scale the solution, support for 2D/3D inspection, current and future AI applications including deep learning models, and training time needed.
Swapping out hardware is easy, and the right software will make future workflow updates feel like minor tweaks rather than major overhauls. Engineering teams and programmers should focus on finding flexible, future-proofed software that can run any hardware they want and won’t leave them with regrets in a couple months or years.
Huawei: Watch D2
Huawei has launched the Huawei Watch D2, the company’s first smartwatch with wrist-based ambulatory blood pressure monitoring (ABPM) technology. Designed to make blood pressure tracking more accessible, the Watch D2 allows users to measure their blood pressure anywhere, anytime, with a single tap. It also includes automatic readings at night, recording blood pressure levels during sleep without disturbing the wearer.
The Watch D2 is compact and lightweight, featuring a 1.82-inch display with a vibrant interface. It includes an inflatable airbag
mechanism, offering precise measurements across different postures—whether standing, sitting, or lying down. The device also integrates Huawei’s TruSense system, designed to enhance accuracy by compensating for variations in skin tone, wrist size, and environmental factors.
In addition to blood pressure tracking, the Watch D2 provides comprehensive health monitoring features, including ECG, SpO2, heart rate, stress, and skin temperature. A Health Glance report summarises key metrics, giving users insights into their overall wellness.
Sennheiser: HD 620S
The HP OmniBook Ultra Flip 14 is a 2-in-1 laptop designed with freelancers and creatives in mind. This sleek device features a 3K OLED display that supports laptop, tablet, and tent modes, making it versatile for tasks like sketching, editing, and presenting. It’s powered by the Intel Core Ultra Series 2 processor and includes a dedicated AI engine, allowing for enhanced performance and efficiency. HP claims the battery can last up to 20 hours, ideal for those on the move.
The OmniBook Ultra Flip 14 also includes a 9MP AI-powered camera and Poly Audio for high-quality video calls, catering to the needs of remote workers. On the security front, it comes with HP Wolf Security and a McAfee AI Deepfake Detector to help safeguard users from cyber threats. Built with 90 percent recycled metals and 50 percent recycled plastics, it’s also a sustainable choice, earning an EPEAT Gold certification.
The WATCH D2 is compatible with both Android and iOS and comes with over 80 exercise modes, plus daily activity tracking.
The new Sennheiser HD 620S is designed for audiophiles who prefer closed-back headphones for isolated listening. Curated for clarity without external distractions, the HD 620S integrates a custom-tuned 42mm dynamic transducer, crafted at Sennheiser’s Tullamore facility in Ireland. This 150-ohm driver ensures quick transients and detailed sound reproduction, offering deep bass and balanced mids and highs.
The design includes a steel back plate to minimise internal reflections, preserving audio clarity, and an angled baffle for better air movement, simulating the soundstage of open-back models. Built with durability in mind, it features a metal-reinforced headband and earcups, as well as a detachable 1.8-metre cable with a 3.5mm plug and a locking 6.3mm adapter. An optional 4.4mm balanced cable will be available for hi-fi setups. The HD 620S aims to combine the performance of open-back headphones with the convenience of closed-back isolation.
HP: OmniBook
Ultra Flip 14
FORGING AHEAD
LSunil Paul, Managing Director, Finesse, reflects on the highlights of GITEX GLOBAL 2024 and the transformative role of AI in the future of digital business
ast month, the regional and global tech industry converged at GITEX GLOBAL 2024 , transforming it into a vibrant hub of innovation and collaboration. As industry leaders and tech enthusiasts from around the world gathered under one roof, the energy in the room was charged with excitement about the possibilities ahead.
AI was undeniably the star of the show, and it’s clear that this technology is no longer just an emerging trend. It’s the cornerstone of what’s next. Every conversation, every product showcase, and every strategic announcement underscored AI’s role in transforming how we work, connect, and grow. We’re seeing AI integrated into everything— security, customer experience, logistics, finance, healthcare—the list goes on. And as industries around the world pivot toward AIdriven solutions, the sheer scale of opportunities for innovation is breathtaking. Projections estimate the global AI market will reach $1.3 trillion by 2030, a figure that seemed almost unimaginable just a few years ago. For companies across sectors, now is the time to seize this moment, to think creatively about how AI can unlock new value, drive efficiencies, and ultimately shape better futures.
For us, GITEX GLOBAL 2024 presented a pivotal moment as we underscored our commitment to enabling our clients not only adapt to change but shape
it. Our presence at GITEX GLOBAL was not just about displaying products—it was about demonstrating our vision for the future of business in an AI-driven world.
Our three entities each play a unique role in this journey. First, our advisory arm is designed to help businesses envision and execute digital transformation strategies at the highest level. Digital transformation entails a fundamental shift in how businesses operate and serve their customers. That’s why strategic guidance is essential, especially when navigating something as complex and farreaching as AI adoption.
Our core technology solutions division presented a range of AI-driven offerings tailored to help businesses optimise, automate, and innovate. This year, we expanded our portfolio with Identity and Access Management as a service, Certificate Lifecycle Management, and new mobile app protection solutions. These are vital capabilities in a world where digital trust and security have become non-negotiable foundations of any transformation.
Finally, our cybersecurity operations centre brought our commitment to securing digital transformation to the forefront. At a time of escalating cyber threats, security cannot be an afterthought. It needs to be a continuous, proactive effort. We also highlighted how our 24/7 cybersecurity operations offer not just protection, but resilience, helping businesses to defend and adapt as they scale.
GITEX GLOBAL 2024 has set the stage for a new era of possibility. Now, the real work begins: turning the promise of AI into practical, impactful solutions that drive growth and resilience for our clients and the industry.
SECURE COMPUTING ANYWHERE
Simplify Your Worklife, Secure Your Data
The proliferation of personal device management has created significant challenges for employees. Organizations face increased security risks and costs to secure their data.
The SCA (Secure Computing Anywhere) zero-client device offers a sleek, portable, and powerful solution, simplifying the technology landscape. With its secured VPN connection, SCA enables users to access their virtual desktop infrastructure and remote desktop protocols seamlessly and securely.
Deployment Architecture
