INTERVIEW
CENTRE OF INNOVATIONS ETTIENE VAN DER WATT, REGIONAL DIRECTOR, MIDDLE EAST AND AFRICA AND RUDIE OPPERMAN, REGIONAL MANAGER, ENGINEERING & TRAINING, MIDDLE EAST & AFRICA AT AXIS COMMUNICATIONS, ELABORATE ON THE RECENTLY LAUNCHED AXIS EXPERIENCE CENTER (AEC) IN THE MIDDLE EAST AND AFRICA (MEA) REGION.
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xis Communications has recently introduced its first Axis Experience Center (AEC) in the Middle East and Africa (MEA) region. Based in Dubai, UAE, the AEC allows visitors to have a hands-on immersive experience with the company’s extensive portfolio of network and security solutions. We speak to the surveillance services provider’s Regional Director for MEA Ettiene van der Watt, (EW) and Regional Manager, Engineering & Training for MEA Africa Rudie Opperman (RO), for more details. Can you elaborate on the new AEC and how is it a differentiator for the company? RO: This is the first AEC of this nature in the UAE. It was built on the same design philosophy as all the ones we have across the globe, including in cities such as New York, London, Hong Kong, and Munich. We are excited to now expand to MEA and give regional customers an opportunity to acquaint themselves with our portfolio. We will continue with this framework of AECs and focus on further expansion as it gives us a platform to talk about all our intelligent devices and solutions. When customers come to the AEC and see a demonstration of how our solutions can improve their business, they understand the full extent of the value Axis Communications can provide. They can make informed 14
CXO INSIGHT ME
JUNE 2022
Rudie Opperman
decisions and feel more confident of their investments. In this regard, the AEC will set us apart in the market. What are the technologies that we can find at the AEC? RO: From security, video, and audio technologies to everything based on IP communications, we can integrate any
solution to ensure operational efficiency for customers. There are many diverse use cases, and we are casting a wide net. We will customize offerings based on which vertical customer we are talking to. Thanks to our open nature, our products can co-exist with many other devices, so Axis devices can be implemented across verticals.
