INTERVIEW
CHANGING THE GAME MARNE MARTIN, PRESIDENT OF IFS SERVICE MANAGEMENT, ON THE IoT USE CASES IN THE TELECOM INDUSTRY.
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hat are some of the most common IoT use cases in telecom? Some of the most common IoT use cases are first around the move to condition-based maintenance (versus time-based maintenance) and what we call “anticipated” break fix driven from a sensor reading and proactive data monitoring. These use cases are fairly common now, although the ability to drive statistically significant and positive results from the connected asset data is still something that is easier for the manufacturers also providing aftermarket service to do than others. In any event, enabling these use cases are possible and profitable as more effective maintenance
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CXO INSIGHT ME
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typically improves profitability by 20-25% versus conventional break fix, as well as it is delivering a much better customer experience. In a more strategic sense, IOT (and a strategy and operational plan for generating value from these connected assets) are necessary to also move to outcomes-based service and where intelligent asset monitoring in its fullest form comes to play to drive also asset longevity, asset uptime, and thinking about how to do better in adverse conditions or even climate-based maintenance and service. As more and more data is also realised and analysed, additional machine learning can be applied to become more predictive
alongside greater artificial intelligence that helps to drive self-learning across the asset, customer and mobile workforce patterns. What will be the impact of 5G in Telecom? It enables us to think truly like a mobile agile world that ubiquitous 5G is not only great for assets that are deployed that we want access to, but it enables us as consumers to be able to enjoy our work and play activities anywhere we are, not only in our home or where Wi-Fi is available. The passion and the vision that we have for mobile telephony where you no longer need cables to a home or business that is
