A GITEX GLOBAL 2022 PREVIEW

GITEX GLOBAL 2022 PREVIEW

FROM 10-14 OCTOBER 2022, GITEX GLOBAL, THE WORLD’S LARGEST AND MOST INCLUSIVE TECH EVENT SHALL HOST 4,000+ COMPANIES AND 100,000+ ATTENDEES FROM 170 COUNTRIES IN DUBAI. HERE IS A SNEAK PREVIEW OF WHAT YOU CAN EXPECT FROM THE MAJOR TECH BRANDS AT THE SHOW.

GITEX GLOBAL 2022 congregates the full ecosystem of stakeholders playing a major role in the vibrant global digital economy as 7 communities come together for the first time in a major event: big tech, startups, governments, investors, coders & developers, academia and youth. In line with the region’s strategic digital growth sectors – GITEX GLOBAL is a tech collective of several shows curated under distinct tech sectors including: Ai EVERYTHING representing the most transformational innovation agenda in partnership with the UAE Office of AI, NORTH STAR (startups), FUTURE BLOCKCHAIN SUMMIT in association with VARA – the Virtual Assets Regulatory Authority, FINTECH SURGE and MARKETING MANIA.

GITEX GLOBAL is the only event to feature the largest government tech showcase and privatepublic partnerships through 230+ participating entities.

As the custodian of the region’s technology agenda, GITEX GLOBAL conferences are highly sought after for the evolved thinking and insights shared by over 1,000 formidable minds from 70+ countries on stage. This year the conference will for the first time welcome major heads of global corporations on the Main Stage, where the leaders will deliver hard-hitting talks on the most transformative trends and changing business priorities post-tech-shakeout. Multiple stages host 14 conference tracks covering pivotal turning points across: Future Mobility, Cybersecurity, Digital Cities x AI, 6G/Telecom, Healthcare, Data Economy, Web 3.0, Education, Energy, Coding, Startups, Fintech, Blockchain & MarTech.

From the year’s most promising startups and top-ranked investors networking at NORTH STAR to the new crypto and blockchain crusaders gathering in FUTURE BLOCKCHAIN SUMMIT x VARA, GITEX GLOBAL is the most awaited global networking and alliance forging superconnector event of the year.

AVEVA

AVEVA will demonstrate its AVEVA Unified Operations Center for Data Centers, which provides data center owners and colocators the ability to manage complexity across multiple sites and systems, maintain uptime supporting service level agreements, and reduce costs tied to energy, water, workforce efficiency, and sustainability, at the Middle East’s largest technology exhibition.

“We are pleased to be back at GITEX Global once again this year. As one of the world’s largest ICT exhibitions, it is a perfect platform for us to showcase our innovations to an informed audience of technology decision-makers and influencers from across industry verticals in the Middle East and Africa region,” says Nayef Bou Chaaya, Vice President Middle East and Africa, AVEVA. “Our focus at GITEX this year will be on AVEVA Unified Operations Center for Data Centers, our solution that helps organizations converge and contextualize their data center operations. Converging IT and OT, the Unified Operations Center helps them maintain uptime, increase integration and improve efficiency by digitally connecting assets, operations, and people across data centre facilities. Our team will be onsite holding demos for visitors at Schneider Electric’s booth.”

AVEVA will be holding demos of its Unified Operations Center solution on Schneider Electric’s stand H5-B40 and representatives from the company will meet with customers and partners and share their global success stories at GITEX Global 2022.

NUTANIX

Nutanix has announced its participation at GITEX Global 2022 with the theme ‘Cloud on Your Terms’ with the intention of helping regional organisations master the art of Cloud freedom. The company will share its vision and strategy that emphasises that enterprises should never

settle for Cloud chaos, but rather, embrace a hybrid multi-cloud platform that prioritises simplicity, flexibility, and freedom of choice.

Mohammad Abulhouf, Senior Sales Director, Middle East at Nutanix, says, “When it comes to the Cloud, organisations want it all: affordability, simplicity, unified cloud management, reliable security protocols, guaranteed service levels, and easy application and workload migration. This has led many businesses to move toward a hybrid multi-cloud computing model, with 83% of IT decisionmakers citing the model as their ideal in our fourth annual Enterprise Cloud Index survey. But deploying and managing a hybrid multicloud is complicated. That’s why it’s critical to look for three major factors—flexibility, simplicity, and choice—when evaluating options for deploying and managing one. Nutanix Cloud infrastructure ticks all these boxes. We help organisations simplify cloud complexity with an open, software-defined hybrid multicloud platform, so that they can focus on business outcomes and new innovations.”

The company is keen to demonstrate these innovations at GITEX: • Nutanix Cloud Infrastructure (NCI): Providing complete software solution including virtual compute, storage and networking for virtual machines and containers, that can be deployed in private data centres on the hardware of the organisation’s choice or in public clouds • Nutanix Cloud Manager (NCM): If an organisation is managing multiple cloud deployments, Nutanix can support by driving consistent governance across private and public clouds, helping customers accelerate their cloud journey • Nutanix Unified Storage (NUS): Nutanix supports a variety of workloads deployed anywhere – private, public or hybrid by allowing software defined storage for multiple protocols ((volumes, files, objects). This is a single point of management for all storage resources • Nutanix End User Computing Solutions: This speaks to running applications and workloads anywhere, on any device supporting the new normal of remote work and remote learning • Nutanix Database Service (NDB): Simplifies database management across hybrid multicloud environments for database engines like PostgreSQL, MySQL, Microsoft SQL

Server, and Oracle Database

One of the key areas of discussions at GITEX that Nutanix executives aim to have with customers and partners will be around ‘data’ – the new currency in a digital world. Companies are increasingly struggling with managing their databases in an efficient manner. “Wouldn’t it be great if an organisation’s databases just worked, with all the complexity and tedium of database administration and maintenance hidden from view? We’ve done just that with Nutanix Era, a Database-as-a-Service (DaaS) solution ‘On Your Terms’,” explains Mohammad Abulhouf.

INFOR

Infor is set to demonstrate the power of its industry-specific cloud software solutions to help manufacturing and distribution customers in the Middle East automate and simplify complex systems and prepare for the future, at GITEX 2022.

Infor will highlight its industry expertise and the ability of its smart, pre-configured cloud solutions, which feature built in industry functionality, to enable customers to simplify complexity, transform business processes, accelerate time to value, and put their end users at the centre of the experience.

Infor’s solutions work seamlessly with the world-class capabilities of Amazon Web Services (AWS) and give organisations the power and responsiveness they need to stay ahead amid the current challenges of increasingly tough competition, global inflation, and supply chain issues.

Infor’s top regional executives, software engineers and sales executives, — led by Kerry Koutsikos, vice president and general manager for Middle East & Africa, and Khaled AlShami, vice president of solution consulting — will be available to provide demonstrations, discuss market solutions, and answer any questions about Infor’s solutions.

“We’re excited to meet with customers, partners and new prospects at GITEX to demonstrate end-to-end transformation that organisations can achieve with Infor’s industry- specific cloud solutions,” Koutsikos said. “Using our software, organisations in manufacturing and distribution can transform the way they manage their supply chains, business processes, assets, goods and services, and their people — all in one integrated, intuitive solution.”

Infor has numerous customers across the region, with recent references including: Saudi Diesel, the Riyadh-based leader in diesel power generation, transportation, and support equipment manufacturing; Geminite Cement Industries LLC, the first fiber cement board production plant in the UAE; Abudawood Logistics, the Kingdom of Saudi Arabia-based subsidiary of Abudawood Group and the exclusive distributor for Proctor & Gamble, Ferrero, Quaker Oats; and Supertech Group, the UAE-based supplier of industrial products and services.

Infor also works with other major customers including Al-Jazira Equipment Co. Ltd. (AutoWorld), Zahid Tractor, Metito, SACO, and Al Malki Group.

Visit Infor at GITEX in hall 7, stand E50.

ARUBA

Aruba will return to GITEX, exhibiting under the theme ‘Making connections, anywhere’ – creating the connections that power businesses and the world. In its 13th appearance at the event, the company will demonstrate its cloud-native approach to helping customers meet their connectivity, security, and financial requirements across campus, branch, data centre, and remote worker environments, covering all aspects of wired, wireless LAN, and wide area networking (WAN).

Commenting on the company’s participation at GITEX, Jacob Chacko, Regional Director – Middle East, Saudi & South Africa at Aruba says, “At Aruba, we believe the most dynamic customer experiences happen at the Edge – an office, a hospital, a school,

and at home. It’s anyplace work gets done and data is generated by users, devices, and things across your network. Our mission is to help customers capitalise on these opportunities by providing secure edge-to-cloud networking solutions. We use AI-based machine learning to deliver simpler, faster, and more automated networks that analyse data to help businesses thrive.”

At the event, Aruba will demonstrate its latest technologies addressing the digital transformation needs of regional enterprises including: • Wi-Fi 6E and cloud-managed networking: Learn how to enable simplified connectivity at scale. • SD-WAN & SASE: See how to deliver best-in-class application performance and securely connect anyone and anything at edge locations. • Aruba User Experience Insight: Understand how to create more user-centric networks. • Network-as-a-Service (NaaS): Discover your options when it comes to NaaS and easing provisioning, operation, and technology migrations.

An area of focus for the company at GITEX will be on showcasing the company’s Wi-Fi 6E solution capabilities. Aruba launched the industry’s first enterprise-grade Wi-Fi 6E solution last year. The technology allows enterprises to benefit from the allocation of unlicensed spectrum in the 6 GHz band and deliver much greater Wi-Fi capacity at greater speeds than ever before. Wi-Fi will have more than double the capacity to deliver greater performance, lower latency, and faster data rates in support of high-bandwidth applications and new use cases like high-definition video and augmented reality/virtual reality.

CISCO

This year at GITEX, Cisco is set to showcase its latest suite of innovations to ‘Power an Inclusive and Sustainable Future’, designed to accelerate our customers’ digital transformation agendas, while focusing on the sustainability vision of the region.

As CIOs, CTOs and IT decisionmakers increasingly prioritize aligning with Environmental, Social and Governance (ESG) principles, GITEX visitors will learn how Cisco is delivering energy efficiency and driving the circular economy through its products and solutions.

“At GITEX, we will demonstrate Cisco’s commitment to empowering energy efficiency and driving the circular economy through our products and solutions. Under its ‘Bridge to Possible’ theme, Cisco will illustrate the importance of secure connectivity and automation in powering a future that is digital and green,” says Abdelilah Nejjari, Managing Director of Cisco Gulf.

The following smart technologies will be brought to life at GITEX: • Power Hybrid Work – As hybrid work flourishes; at GITEX,

Cisco will showcase how technology lets people securely connect, collaborate, and innovate from anywhere. Over the past 12 months, Cisco has added more than 1,000 new innovations and features to its collaboration technology platform, Webex –

intensely improving the hybrid work experience. These include innovations across AI, Machine Learning and more. • Secure Resilience – With cybersecurity becoming one of the most significant issues facing the region today, Cisco will showcase how it is taking steps to realize its vision with innovations across the industry’s most complete portfolio, driving security resilience for its customers. At GITEX, Cisco will unveil its new strategic vision of a unified platform for end-toend security across hybrid multi-cloud environments with Cisco

Security Cloud - the most open security platform with no public cloud lock-in. • Drive The Experience Economy – Today, services are delivered and consumed through applications. It is how companies build relationships with their customers. IDC predicts more than 500 million new applications by 2023. At GITEX,

Cisco will showcase how we’re offering unique insights and observability from the infrastructure to the application – while connecting any user to any application and any cloud. • Simplify IT and Unify the Experience – For more than 30 years, Cisco has been powering the internet, keeping the world connected. At GITEX, Cisco is offering a look behind the curtain at how it is defining the future of connectivity with groundbreaking technology: a first-of-its-kind predictive analytics engine that will help IT teams prevent issues and elevate the user experience. • Create the Internet for the Future – As industries look to evolve their digital strategies in support of hybrid work, they need simplified solutions to connect and manage low-cost, often-stationary devices deployed at massive scale (Mass IoT), such as utility meters, medical devices, and agricultural sensors.

At GITEX, Cisco will showcase advancements to its internet of things (IoT) portfolio to help its service provider customers offer a simpler way to manage LPWAN/4G/5G IoT connectivity for new and emerging use cases.

CLOUD BOX TECHNOLOGIES

Cloud Box Technologies (CBT) is set to showcase its range of solutions at GITEX Global 2022. As a Titanium Partner of Dell, the company will focus on the wide range of products. It will also lay emphasis on its cybersecurity offerings which have been strengthened over the last year with best of breed global vendor partnerships. They will also highlight their inhouse infrastructure that enables them to provide customers with seamless services.

As a trusted Systems Integrator, Cloud Box Technologies has a range of services and solutions that are offered to customers across several industries including healthcare, banking and finance, retail, manufacturing, education, etc. They will emphasise their smart digital transformation for both the small and large enterprise and how the company is capable of addressing customers’ individual needs within set budgets. The company will also highlight its specialised capabilities of being equipped to tackle on-premise digitisation, its strong NOC as well as how it is being pre-emptive in the Managed Detection and Response (MDR) service capabilities.

“Digitisation is the buzzword and Cloud Box Technologies have been working with customers to enable them to realise these goals. The transformation that we bring into customer’s changing business environment stems from our ongoing efforts to understand our customers’ needs and challenges and developing and implementing bespoke solutions to tackle their unique needs. Visitors to the stand at GITEX will get a glimpse on how they manage our customers’ digital transformation expectations,” said, Ranjith Kaippada, Managing Director, Cloud Box Technologies. Cloud Box Technologies will be represented by the senior management team to be able to provide a better understanding of the company’s offerings. They will be located at Hall 6, Stand A1.

ORACLE

Oracle will showcase the impact and application of its latest cloud innovations to help boost UAE’s digital economy across key industry verticals, with engaging demonstrations and immersive experiences at GITEX GLOBAL 2022.

“GITEX has always been the chosen occasion for us in the UAE to highlight our latest digital technologies in action. This year, we bring to GITEX a host of innovative tech that is geared to help the UAE achieve its digital economy ambitions,” said Nick Redshaw, senior vice president – Tech Cloud, Middle East and Africa, Oracle. “Our customers, partners, and visitors from across the region will be able to visualise the digital future of key industries in the UAE including retail, financial services, logistics, and many more with live demonstrations depicting different business scenarios.”

A completely redesigned exhibition area with specially designed interactive pods including the Oracle Red Bull Racing Formula 1 experience will welcome visitors to the Oracle booth in Hall 4 at GITEX GLOBAL 2022.

“This year, we are delighted to bring the thrilling Oracle Red Bull Racing Formula 1 experience to GITEX. The world champion Red Bull Racing team relies on Oracle Cloud to power race strategy, engine development, fan engagement, and more. Visitors to Oracle booth will be able to experience of what’s it like to be take the wheels of one of the fastest Formula 1 cars and understand how real time data powered by Oracle Cloud helps give drivers Max Verstappen and Sergio Pérez their best chances to win,” added Nick.

SENTINELONE

SentinelOne plans to showcase its autonomous extended detection and response (XDR) platform, and identity and credential protection solution at GITEX Global 2022, the region’s largest technology exhibition. The company will also engage with channel players in key Middle East and Africa markets as part of its aspirations to expand further in the region, as the appetite for technology grows. Joining GITEX Global 2022’s extensive conference and workshop agenda, Tamer Odeh, Regional Sales Director at SentinelOne will give a presentation on ‘The Importance of Identity Security Modernisation’ on the first day of the event. GITEX Global has evolved from its original concept in step with the market and, as a result, it has maintained its position as the Middle East’s key ICT exhibition. “We are excited to be part of the event this year and plan to showcase our Singularity XDR and Singularity for Identity autonomous cybersecurity solutions. These solutions offer enterprises autonomous, comprehensive and responsive protection, which is absolutely vital given the rapidly evolving global threat landscape and the potential damage a security breach can cause,” said Tamer Odeh, Regional Sales Director, SentinelOne. Senior executives and cybersecurity experts from SentinelOne will be at stand C55 in Hall 1 to meet with customers and partners throughout the duration of GITEX Global 2022.

TENABLE

Tenable will exhibit at GITEX Global at the Dubai International Convention and Exhibition Centre from October 10 – 14, 2022. At the event, Tenable will showcase its powerful combination of continuous exposure management solutions for the modern attack surface that will help organisations translate technical asset, vulnerability and threat data into clear business insights and actionable intelligence.

“When we think of traditional network security, the goal is to fortify the perimeter to prevent threats outside of the network from getting in. However, the way we work today means this approach is no longer feasible,” said Maher Jadallah, Senior Director Middle East & North Africa, Tenable. “At GITEX 2022, we want to help organisations appreciate what constitutes the modern attack surface. Our team will be on hand to help them understand how they can focus their efforts to prevent likely attacks, and accurately communicate exposure risk to their business partners to improve performance cross functionally.”

Tenable will be co-exhibiting, alongside AmiViz from booth H1-A1 and Ingram Micro from booth H3-D30. The Tenable Team will be offering demonstrations of its continuous exposure management platform, including Tenable.io, Tenable.sc, Tenable.ot, Tenable.ad and Tenable Lumin.

VECTRA

GITEX Global 2022 in Dubai, Vectra AI will show attendees how they can reduce alert fatigue for security teams and mount a more effective defense of their digital estates by leveraging attack-signal intelligence. The October event will be the first GITEX at which Vectra will operate its own booth.

“For the past two decades, threat detection and response methodologies across people, processes and technology have relied heavily on signatures, anomalies, and rules to identify and defeat cybercriminals as they engage in infiltration and exfiltration campaigns. But as enterprises shift to hybrid and multi-cloud environments and digitise identities, supply chains and ecosystems, these approaches only result in more alert noise, triage and false positives,” commented Taj El-khayat,

Managing Director for EMEA South at Vectra AI. “Very rarely do organisations know where the gaps in their security lie. And this is a great advantage to attackers, who continually bypass prevention, circumvent signatures, blend in and infiltrate, and progress laterally inside an organisation to wreak havoc.”

At GITEX, Vectra will focus on the capabilities within its Threat Detection and Response (TDR) and Managed Detection and Response (MDR) suites to deliver attacksignal intelligence. Vectra TDR is designed for today’s hybrid and multi-cloud environments and provides coverage, clarity, and control for SOCs. Threat visibility extends to a range of widely used cloud services such as AWS, Microsoft 365 and Azure AD. AI-driven attack-signal intelligence is used to automate threat detection, and triage findings for prioritised investigation. And AI-enabled operations enable integrated investigation, workflow automation and targeted response.

The company has set aside space for three demo screens that will show different SOC (security operations centre) capabilities — one for detection, one for response and one for ecosystem integration with technologies such as Splunk and CrowdStrike. Vectra will also operate a dedicated cloud demo zone.

At GITEX Global 2022, Vectra will exhibit at Stand H1-C10.

SOFTWARE AG

Software AG returns to GITEX Global exhibiting under the theme ‘Simplify the Connected World’. Software is increasing its focus on sustainable future ready and connected enterprises by connecting people, technology and processes. In order to simplify the connected world, Software AG brings seamless consolidated, conformed hybrid integration and data integration capabilities to enterprises.

Software AG will demonstrate its cloud native products to help enterprises build modern digital backbones – the central pillar of control, consolidation and flexibility in an organisation. This enables its customers to connect disparate systems and applications, drawing data insights from every part of the organisation. Software AG simplifies the connected world by integrating systems seamlessly and running processes efficiently to facilitate the free flow of information and insights that create sustainable business models and drive transformational growth. The solutions unlocking these opportunities are Software AG’s Hybrid Integration & API management platform, webMethods, IoT & Analytics platform, Cumulocity, and Process Mining solution, ARIS, which will be showcased at GITEX Global 2022.

Rami Kichli, Senior Vice President, Middle East & Turkey, Software AG said, “With enterprise data increasing continuously, the biggest challenge for organisations is to bring this disparate data together to enable smarter decisions. This is where a truly connected enterprise succeeds with an integration layer allowing free flow of data between applications – on-prem, private, public or on the edge. The challenge is that the rapidly expanding ‘connected world’ is complex and many organisations are unsure where to start. We’re here to simplify that challenge for companies across the region.”

Software AG will host its regional partners at the central concourse, in Hall 6 – Booth B1, showcasing their technologies and solution offerings.

EXTREME NETWORKS

Extreme Networks today announced its participation at GITEX Global 2022. At this year’s show, Extreme will demonstrate how regional enterprises can leverage its market-leading cloud solutions for more intelligent, flexible, and secure network infrastructure.

At Extreme’s stand, GITEX attendees will have the opportunity to experience hands-on demonstrations and offerings including: • Enterprise AIOps through Cloud Management: Acting as a 24/7 AI-powered digital advisor, ExtremeCloud IQ CoPilot enables network administrators to monitor highly distributed network environments more easily, reducing the risk of missing potential network issues and lessening time spent on network management. • User Experience and Security: Launched in June this year,

ExtremeCloud SD-WAN enables customers to manage wired, wireless and SD-WAN networks from a single platform, while optimising application performance and improving total cost of ownership. • Data Intelligence through location analytics: ExtremeLocation delivers insights into customer preferences and traffic patterns, enabling businesses to create highly personalised customer experiences and increase employee efficacy. • Unified Cloud Management: ExtremeCloud IQ enables businesses to extend cloud management to third party and non-cloud native devices, enabling automation, strengthening security and compliance and unlocking the potential for analytics-based decision making. • Elevate MSP Program: This program empowers Extreme’s partners to offer flexible subscription-based commercial offerings to customers that may not have the resources to manage networks in-house.

Maan Al-Shakarchi, Regional Director – META at Extreme Networks says, “We are excited to have our largest participation yet at GITEX, which stands as proof to our deepening commitment to our customers and partners in the region. Having delivered the network connectivity, security, scalability, and agility necessary to support organisations as they evolve, Extreme is now focused on empowering customers to take the next step. Our focus at GITEX this year will therefore be on demonstrating to organisations that they can go beyond cloud management and use their networks to unlock critical insights, enabling them to make better, more strategic and data-driven decisions and improve the experiences of all stakeholders.”

MIMECAST

Mimecast will showcase the availability of the Mimecast X1 Platform at GITEX Technology Week 2022. The widespread adoption of hybrid work environments coupled with the increased usage of digital-centric communication channels has expanded the attack surface – creating new organisational security risks for both people and data. By safeguarding email and business communications, the Mimecast X1 Platform is engineered to leverage a rich source of intelligence to learn about people and how they collaborate. These insights enable organisations to work protected by protecting their people, data, and communications.

Werno Gevers, cybersecurity expert at Mimecast, says: “GITEX offers companies a great opportunity to share new solutions with the market and connect with customers, partners and other likeminded organisations. For Mimecast, it’s also an opportunity to share our new vision of helping the world work protected and the importance of an integrated ecosystem. Since we’re sharing a stand with our partner Netskope, we are looking forward to showcase how organisations can leverage Netskope’s security cloud and Mimecast’s email security to provide better protection and response against a broad range of malicious actors.”

VEEAM

Veeam Software will use the event as a platform to share its vision for the future of data protection and deliver live demonstrations of its flagship single platform for Cloud, Virtual, Physical, SaaS and Kubernetes environments.

Speaking about the company’s presence at this year´s GITEX, Mohamad Rizk, Regional Director, Middle East & CIS at Veeam Software said: “Against the backdrop of the pandemic, we have witnessed an acceleration of digital transformation initiatives across regional enterprises. This has brought with it a multitude of challenges and complexities relating to multi-/hybrid-cloud architectures and Kubernetes adoption. The incidence of ransomware is also on the rise. Within the region, 88% of UAE and 84% of Saudi Arabian organisations fell prey to ransomware attacks in 2021. We will use GITEX to showcase the innovations that will help our customers drive business efficiency and agility, protect their data, and ensure that they are well prepared for the next stage of their digital transformation.”

Veeam will also look to engage and enter into high level discussions with its ecosystem of channel partners at GITEX. Providing advice to the channel community, Kinda Baydoun, Manager of Channels, Distribution and Alliances – Middle East & CIS at Veeam commented: “The cloud market continues to expand, and we are seeing more and more hyperscalers investing in the Middle East region by building their own incountry datacentres. I believe a challenge our partners will face will be around having the right skills within their IT staff to help customers meet their aim of accelerating their journeys to the cloud. Many channel partners are still adopting the traditional model of being a one-stop shop for a number of vendors. This model is no longer viable in today’s market, as customers look for specialist partners that are experts and advisors. Channel companies need to invest in building these capabilities if they are to remain competitive and relevant.”

Veeam will have its own dedicated booth in Hall 7 stand number D-20 at DWTC.

TRELLIX

Trellix will be making its GITEX debut at the 2022 edition of the show. Under the theme of ‘Living Security’, the company will showcase how Trellix XDR — with its unique ability to learn and adapt while being open and native — enables organisations to stay one step ahead of adversaries, adapt to new threats, and accelerate detection and correction.

“Organisations in the region have come to recognise that as the threat landscape expands and attackers get craftier and more sophisticated, adding more security tools is not the answer. To the contrary, there is actually a need for fewer vendors, platform consolidation and integrated frameworks with the tools already available. This is where XDR platform can prove to be immensely valuable,” noted Vibin Shaju, General Manager – UAE, Trellix.

At GITEX, visitors to the Trellix stand will have the opportunity to understand how the company’s XDR platform is redefining the future of cybersecurity. The Trellix XDR ecosystem allows organisations to bring security to life, empowering organisations to stay one step ahead of attacks. Combining artificial intelligence, machine learning, and automation, the living security platform is always learning and adapting, so businesses can remain resilient with advanced detection, response, and remediation capabilities. By outfitting organisations with native and open technology, Trellix XDR give them the ability to safely manage their IT ecosystems — no matter their unique circumstances. Finally, by embedding intelligent tools in their operations and offering expert insights to their security teams, Trellix ensures companies are better prepared to handle incidents when they do occur.

In addition to Trellix XDR, the company’s GITEX showcase will also include demos on Trellix Endpoint & EDR, Trellix Data Security and Trellix Professional Services Consulting. Also, at 3:00pm each day from October 10-13, Mo Cashman, Principal Engineer at Trellix will host a presentation on a range of cybersecurity hot topics including a specific briefing on the Middle East threat landscape and why XDR is the next big thing in cybersecurity.

Finally, to celebrate the company’s one-year anniversary, the Trellix team will be hosting a “Happy Hour” for customers, partners and prospects on Tuesday, October 11 at 4:00pm at the Trellix stand.

“We have been operating in the region for 20+ years and remain committed to providing tailored security architectures for enterprises across all sectors. We are now consolidating the McAfee Enterprise and FireEye teams in the region to become one of the biggest dedicated cybersecurity providers going in to 2023 and GITEX gives us a wonderful opportunity to showcase our unique value proposition for regional businesses,” concluded Shaju.

At GITEX, Trellix can be found in Hall 1, Stand H1-65.

PURE STORAGE

Pure Storage today announced its participation at GITEX 2022 where it will showcase a series of recent innovations — including Evergreen//One, Pure Fusion, Portworx Data Services and FlashArray//X — that are intuitive, green and enable businesses to innovate at scale.

“The accelerated pace of digitalisation in the Middle East has been underpinned by the flexibility and convenience of modern as-a-service offerings. The data storage industry, at large, however has not matched this pace of innovation — legacy solutions remain complex, lack agility and flexibility and aren’t innovative enough to meet the data requirements of modern businesses,” commented Omar Akar, Regional Vice President, Middle East & Emerging Africa, Pure Storage. “With a design approach that is fundamentally rooted in simplicity and customer-centricity, Pure continues to disrupt the storage industry with uncomplicated technology that enables transformation in a sustainable and costeffective manner.”

At GITEX, Pure Storage can be found in Hall 7, Stand H7-G30.

F5

F5 is set to highlight the scale and impact of its Distributed Cloud Services platform at GITEX Technology Week 2022. A major expansion of its application security and delivery portfolio, F5 Distributed Cloud Services provides security, multi-cloud networking, and edgebased computing solutions on a unified software-as-a-service (SaaS) platform.

The platform also encompasses F5 Distributed Cloud WAAP (Web Application and API Protection), which augments multiple security capabilities across F5 technologies in a single SaaS offering.

As organisations enhance digital services users and pursue a wider breadth of infrastructure models to improve performance and reduce costs, application service environments have become more complex. Research from F5 2022 State of Application Strategy Report reveals that as many as 88% of organisations operate both legacy and modern application architectures. 70% also operate in multiple clouds, which expands the threat surface area as companies are forced to deploy separate, and often inconsistent, security controls across different environments. Furthermore, 78% of organisations are currently focused on API security measures.

“Nearly all organisations in the Middle East and beyond find themselves at the epicentre of two significant trends: the evolution of applications as the centre of their customers’ digital lives and the escalation of threats against them,” said Mohammed Abukhater, RVP for the Middle East, Turkey, and Africa at F5.

“At F5, we’ve transformed both our business and our portfolio to meet these challenges. F5 Distributed Cloud Services is central to this shift, offering a new approach to app security with SaaSbased solutions that are centrally managed but can be deployed anywhere the app needs to be. This maximises business impact and delivers a superior customer experience.”

GITEX 2022 will also see the Middle East debut of F5’s new security-focused awareness drive.

NOZOMI NETWORKS

Nozomi Networks is returning to the eagerly awaited GITEX Technology Week, with the intent to educate visitors about growing vulnerabilities stemming from the rapid convergence of OT and IT systems in an increasingly digitalised world. GITEX Technology Week 2022 will take place from 10-14 October at the Dubai World Trade Centre in Dubai, UAE.

The technology-focused event will also serve as a platform for Nozomi Networks to demonstrate its new subscription-based Threat Intelligence Feed, which can now be used with thirdparty cybersecurity platforms. The continuously updated feed provides data on malicious IP addresses or URLs, new indicators of compromise (IOC) signatures, threat sources, malware hashes, and methods and tactics to gain system access. It serves as a comprehensive security feed for OT and ICS applications, with new use cases and tools to improve defenses against new and emerging threats.

“GITEX Technology Week is one of the premier technology exhibitions in the Middle East, and we are excited to make a return as the threat landscape evolves and gives businesses new challenges to overcome. Digital transformation offers a myriad of advantages to organisations but, unfortunately, it also makes them potential targets for regional and international threat actors including hackers, nation-state threat actors and cybercriminals. We are eager to hold strategic discussions on critical infrastructure cybersecurity with existing and new customers on IT, OT and IoT, and how organisations can develop and adapt their security frameworks to mitigate emerging threats,” said Bachir Moussa, Regional Director – MEAR, Nozomi Networks.

Nozomi Networks can be found with partners Oregon Systems and StarLink, and will highlight its full portfolio of internationally proven OT and IoT security solutions, and the benefits offered to critical infrastructure operators and owners