ADVERTORIAL
RAISING THE BAR SASCHA GIESE, HEAD GEEK AT SOLARWINDS, EXPLAINS HOW THE COMPANY IS HELPING ITS CUSTOMERS MEET THE EXPECTATIONS FOR IT PERFORMANCE AND AVAILABILITY
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an you share with us SolarWinds’ overall regional product portfolio, its target end-user community, and the principal use cases that SolarWinds supports? SolarWinds is a leading vendor for IT management and monitoring solutions. Our products have the individual IT professional in mind, and because their job can be quite stressful, we want to put the right tools in their hands to help them solve modern IT problems. We deal with all elements and layers in IT: the network, applications, on-premises or cloud infrastructure, and all sizes and forms of businesses. IT problems are 12
CXO INSIGHT ME
SEPTEMBER 2021
always the same, independent of what business you’re actually in. Supporting IT professionals with their daily tasks is a great way for any organisation to see quick results in cost reduction, as less resources are spent on time-consuming or repetitive tasks. How does SolarWinds engage with end customers in the Middle East? Is it through dedicated and specialised channel partners in the region, OEM relationships, two-tier traditional channels structure? The Middle East is a particularly interesting region. First, a lot of the technical infrastructure is new compared to Europe or the U.S., which means there’s less
legacy tech to maintain. Furthermore, the vendor landscape is more open, and we see a good mix of different tech in many companies, which is a challenge we happily accept as our tools are equally open and vendor-agnostic. The speed of change is remarkable, too. SolarWinds has been active in the Middle East for many years now, and we built great relationships with many long-term customers. In fact, one of the top ten SolarWinds deployments sits in the region. We’re proud to help our local customers to grow and will continue to work with them and our regional partners, who together with the SolarWinds technical support team, provide service in language around the globe, including the Middle East region.
