INTERVIEW
SUSTAINABLE CLOUDDRIVEN INNOVATION SUSTAINABLE IT IS A KEY PRIORITY FOR CIOS TODAY. ABDUL RAHMAN AL THEHAIBAN, MANAGING DIRECTOR, TURKEY, MIDDLE EAST & AFRICA, GOOGLE CLOUD, EXPLAINS HOW THE COMPANY IS REDUCING ENVIRONMENTAL IMPACT WITH THE CLEANEST CLOUD IN THE INDUSTRY.
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hy should CIOs and CTOs care about sustainability? Today, sustainability is a top priority for almost all businesses, and rightly so. Multinational corporations account for 20% of all Global CO2 emissions, and executives want to make an impact in this area. Not only that, but it is clear customers care about sustainability as well. According to research from the National Retail Federation and IBM, 57% of consumers are willing to change their spending habits if it means
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CXO INSIGHT ME
SEPTEMBER 2021
reducing their environmental impact. Organisations are also increasingly finding that sustainability efforts make business sense. According to a study by the United Nations Global Compact and Accenture, “between 2013-2019, companies with consistently high environmental, social and governance (ESG) performance enjoyed 4.7x higher operating margins and lower volatility than low ESG performers over the same period. Organisations want to support a cleaner, healthier, more sustainable world and look for tools, solutions, and
new technologies to help them. Cloud providers will play a critical role in helping organisations achieve these goals - 75% of global IT leaders say sustainability is important when selecting a cloud provider, with 51% stating it as a major consideration, and an additional 24% stating it is a must-have. What sustainability initiatives are you embracing throughout 2021? Sustainability objectives are, and always have been, central to every area of Google’s operations. In 2007, we were the first major company to
