CASE STUDY
APP YOUR SERVICE MUHAMMED SHABREEN, CHIEF TECHNOLOGY OFFICER, RIZEK, EXPLAINS THE IMPORTANCE OF EFFECTIVE AND TIMELY COMMUNICATION WITH USERS AND HOW THE ON-DEMAND SERVICE DELIVERY APP MEETS ITS BUSINESS GOALS WITH THE CUSTOMER ENGAGEMENT PLATFORM UNIFONIC.
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he UAE is one of the most rapidly evolving Arab nations globally. The country’s urbanisation and rising digital economy have made it among the best and most convenient places to live for its growing population. Those who have been navigating the hustle and bustle of the UAE know that mobile apps are lifesavers as they provide access to
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CXO INSIGHT ME
DECEMBER 2021
a gamut of services, from booking a cab, ordering food, housekeeping, and lots more. The app-driven lifestyle was already popular during the pre-covid days and has quickly become a norm for most customers now. Creating exceptional customer experiences is the goal of every company, and when it involves not leaving the comforts of your home, then even better.
However, to successfully create those delightful experiences, relying on data is a key component. Organisations must provide the right information at the right time, so effective communication and engagement go a long way in ensuring loyal customers. This was one of the main pillars of RIZEK’s strategy when it kick-started its operation in 2019. The Abu-Dhabi
