Yi Wen Chang S3194585 CyberCraft 10
What is craft? Small scale production goods Particular skilled work Customization High end product Art Cultural and religion insert The record of human activities, development
Craft sale
Craft event
Get connection with Designer/Maker/Artist
Appreciate Craft
Support design stories
Encouraged Craft Activities
Approachable Design/ Art
Family Event/ get people together Connect People and Craftsmanship
Products Middle class market Price range: from 20 to 400
Theme Housing , Genital, Colourful, Creative, Careful, Exquisite, Ingenuity, Brisk, Spirituality, Amiable, Polite, Brilliant, Family
Audiences
Feminine central market Focus on 25 to 40 years old female
25 Art Student
28 Musicians
35 Cafe’ Owner
42 House Wife
Independent financial ability Have strong conscious about self-identified Appreciate art work Appreciate and support the stories > fair trade Looking for neutral object >natural, non-artificial Starting a family or live in their own house (nesting) Function/Durable Quality>>Price Seeking for unique/ Small production product Doing design relative job or be interested in art Out-going/ Participate public event Like DIY stuff/ Regularly doing crafting
Focus Group 25 to 30 years old female Price range: 15 to 150
Theme Style
Looking for individual identities Love creating
Artificial + Organic
Enjoyed doing crafting things
Tessellate + Natural
Coffee culture Regularly attending art activities Love natural texture Work partly with art or design and fashion Seek for product that enhance self
Ideas
The inspiration comes from origami, which is turning the sharp and geometric pattern into organic shapes. With the technology of 3D printing is allows reproducing the complex shape of Origami.
Shape experiment
Design concept
The aiming is to create the modular part that gives the customer more options of product types. Consumer can pick their own parts and combined them into new product, which work as lego.
3D print Mockups
The 3D printer allows quick prototypes with ABS plastic, which is strong enough as the first testing parts. For the first print is good for reviewing the product tolerance as well as the size.
Surface Experiment
Zcorp Print part
3D Print part
The Zcorp powder printing has better detail finished compared to ABS prints, but the structure is too fragile to stand any impact.
The material has more strength and also with better flexibility performance. However, the surface finished is not detail enough which has the layer form building.
On the other hands, the nail polished colour goes well on both powder print and the ABS pint parts, the only issue is the smell last quit a long time.
Considering the surface finished, I found that nail hardener is good for keep the powder print into shape as well as gives it a bit more strength. In the contract, applying nail hardener on ABS pint will give it more glossy surface finishing.
TessellateUnion Tessellate Union
telier
TessellateUnion
TessellateUnion
Logo Design The name of the brand is called “Tessellate Union”. The word Tessellate is used in computer generated curved which apply into 3D print models. The basic unit in the tessellate technology is triangles, which I apply it into the logo’s design.
Logo Design The original logo is with different colour mixture, however to fit the design range which is only black and white, it’s better to keep the logo as simple as the actual product.
Tessellate Union
Packaging Pattern
The packaging is try to use the origami technic which is the flat pattern and could fold into the flower shapes, and the necklace sit on top of the logo.
Product Ranges
The final parts comes from Shapeway, print with white strong and flexible material, the surface finished is pretty good, however there are still some printing path left on the surface. The jewelry parts could turn into 5 different combinations with 4 parts, and the individual 2 part can also become a small necklace. The price range for the bigger necklace will be around 75 to 100 Australia dollar, and the small necklace is around 55 to 75 dollar. The market price in CraftVictoria’s jewelry which has metal insert is around 100 to 300. According to the market price, which make my piece around 55 to 100 dollars in the market.