Strategic Plan 2013–2016
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Introduction
Cycling Victoria (‘CV’) is the peak governing body for cycling in Victoria, Australia and is a member of Cycling Australia (‘CA’). CV is responsible for facilitating the introduction to organized cycling, developing a strong competitive cycling program, protecting and advocating the rights of cyclists, and, acting as the organizing body which promotes all aspects of cycling in Victoria. Our members include competitive road, track, and cyclo-cross cyclists, recreational and transportation cyclists, educators, coaches, officials, administrators, fans, volunteers, and advocates of the sport. It’s an exciting time for cycling in Victoria. With increasing international success and growing participation and membership numbers across all disciplines of cycling, we are now ready lead cycling in Victoria to the next level of success, and the strategic plan will guide this journey. This strategic plan is not just about riders; it involves everyone associated with developing and supporting cycling: our clubs, sponsors, state government, schools, councils, coaches, officials, and administrators. The plan addresses the needs and challenges faced from the grassroots level up, and will require everyone working together as one cycling community for its successful implementation. The execution of the plan will benefit participants at all levels of cycling while guiding us forward to greater success.
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HOW WE WILL WORK
To provide an environment which where each members and participant has the best quality cycling experience
By fulfilling our mission we will keep cycling strong and healthy at all levels, on and off the bike, and be a leader in the sport. We want to grow interest, performance and participation each year to be world leaders in cycling.
OUR APPROACH
To be the best cycling organisation in Australia.
OUR MISSION
OUR VISION
1. Honesty and Integrity
Cycling Victoria will lead, enable and invest in cycling to ensure that we achieve our outcomes and goals.
1. Lead
We will lead the sport by providing clear leadership through recognising and sharing best practice, collectively celebrating our successes, and developing our clubs to lead the way forward.
2. Enable
We will enable our sport to build capacity by diversifying our membership background, providing effective pathways and creating great cycling experiences.
3. Invest
We will invest effectively in supporting our volunteers and management in developing and maintaining facilities and in events to ensure the growth of our sport.
We are committed to operating in a professional and accountable manner to ensure our practices are collaborative, transparent and flexible.
2. Safety
We will focus on promoting and ensuring the highest level of safety and high quality services to all facets of our operations.
3. Inclusion and Diversity
We will encourage diversity within our membership and activities throughout our operations.
4. Collaboration
We will engage and collaborate with others in order to enhance partnerships with our clubs, government, sporting institutions, commercial groups and the public to achieve our goals.
5. Continuous Improvement
We will constantly strive to improve our performance across all our areas of operations.
6. Enjoyment and Fairness
We will provide an environment which promotes lifelong participation in cycling.
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Strategic map STRATEGIC MAP
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Our vision To be the best cycling organisation in Australia.
Our mission To provide an environment which where each members and participant has the best quality cycling experience
Membership
Pathways
Leadership
To have the largest and most satisfied membership of all Australian State Cycling Associations
To retain members in the sport and provide clear pathways for every member to participate fully and compete to the best of their ability
To lead and promote drug-free cycling in an efficient, ethical and accountable manner
Our Values Honesty and Integrity, Safety , Inclusion and Diversity, Collaboration, Continuous Improvement, Enjoyment and Fairness
Our members Competitive road, track, and cyclo-cross cyclists, recreational and transportation cyclists, educators, coaches, officials, administrators, fans, volunteers, and advocates of the sport.
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Strategic Pillar
Membership Area
Growth Overarching objective To have the largest and most satisfied membership of all Australian State Cycling Associations Page 8
Objective Clubs: Strengthen clubs to develop their delivery capacity.
Strategies Support best practices in club management by developing educational and support tools.
Develop virtual participation for all club and member development initiatives.
Develop relationships with Regional Sport Assemblies. Enhance relationships between local government and clubs
Key Performance Indicators 85% club satisfaction in annual survey. Double number of clubs participants at general meetings. Cycling supported by all Regional Sport Assemblies. Develop strong relationships with major Melbourne and regional council sport and recreation departments.
to support cycling in their area.
Recruitment: Improve member recruitment and participation.
Support clubs in their marketing opportunities for membership.
Support clubs to understand their value add opportunities to potential members.
Address barriers to participation for women and girls.
25% of total membership is women and girls. Develop a specific membership marketing package. Provide ongoing research and education opportunities to clubs and event promoters around women’s cycling.
Investigate and address barriers to the participation of
Double the number of PWD in the CV membership.
Increase the profile fo cycling in the LGBTIQ community.
CV & affiliated clubs represented at the annual Pride March.
Develop mutually beneficial products for members of MTBA,
CV recognized as State Sport Organisation for MTB by Sport
Broaden the role and responsibilities of the Masters
15 clubs with integrated MTB operations.
people with a disability (PWD).
Integration: Integrate the disciplines of Mountain Bike, BMX, Road, Track and Cyclo-Cross.
Increase total membership by 10% per annum.
BMXV and CV. Commission.
Greater support for clubs to develop Masters participation. Support CA in its process for the integration of all cycling
and Recreation Victoria.
Development of a MTB Commission. Increased Masters membership by 25%.
disciplines.
Facilities: Improve access to facilities to enhance participation opportunities.
Develop a state venues strategy for all disciplines of cycling. Develop standards and resources to support clubs and local government to resource and maintain all cycling venues at the appropriate level.
Develop a Melbourne inner city criterium facility. Enhance relationships with VicRoads, Victoria Police and the Municipal Associations of Victoria.
Audit all facilities to ensure that they are appropriate for women and PWD.
State cycling venues strategy developed and funding committed for first two projects.
Standards and resources developed. State criterium facility completed. New Victorian road permits documentation and process adopted throughout all areas of the state.
Facility audit conducted for women and girls. Conduct audit on accessibility of facilities for PWD.
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Strategic Pillar
Membership Area
Satisfaction Overarching objective To have the largest and most satisfied membership of all Australian State Cycling Associations Page 10
Objective Events: Provide a comprehensive calendar of events.
Strategies
Key Performance Indicators
Develop an events strategy for Cycling Victoria.
Victorian events strategy developed.
Increase Cycling Victoria’s capacity to host events.
35% increase in participation of Masters in events.
Develop a centralised handicapping system.
2500+ participants in Victorian Road Series.
Enhance participation options for masters participation.
2500+ participants in recreational cycling events per annum.
Grow the Victorian State Road Series into the premier
Development of a State series of cyclo-cross events.
national competition.
Re-develop Track cycling as a spectator and participant friendly sport.
Continue the development of Cyclo-Cross. Enhance the attractiveness of the recreational cycling opportunities.
• Equal prize money at all CV events for men and women. • Equal events structure for all women and girls. Equal participation by girls at all junior events. Increase the number of integrated and stand-alone events available to PWD by 8.
Develop and communicate best practices in female cycling. Increase the number of racing and recreational opportunities for PWD.
Membership: Revise membership structure and packages.
Develop new membership options which provide flexibility to accommodate for a variety of skill and personal interests available to women, low SES, CALD communities and PWD.
Maximize value for membership through value added activities, loyalty, discount programs.
Recognition: Provide recognition for achievements by members.
Development of new flexible membership options which are currently uncaptured.
Develop key marketing tools and strategies to better capture and communicate membership options and benefits.
Develop the Victorian Cyclist of the Year awards into a
Online database of former Victorian Cycling results and
Enhance documentation of the Victorian cycling history.
150 participants in IWD event.
premium annual event.
Support the International Women’s Day Cycling Awards and Leadership event for women.
history.
50 participants in IDPWD event.
Support events to coincide with International Day for People with a Disability (IDPWD).
advocacy: Advocate for members
Work closely with local government and state authorities to advocate on matters important to the membership.
75% satisfaction with CV on advocacy efforts by membership.
CV to be active member of all state government cycling project committees.
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Strategic Pillar
Pathways Area
Development Overarching objective To retain members in the sport and provide clear pathways for every member to participate fully and compete to the best of their ability Page 12
Objective Participation: Enhance participation opportunities for underrepresented groups.
Strategies Enhance cycling in CALD, low SES and new arrival
200 new members as an outcome of working with CALD
Develop clubs in high population growth areas.
Establishment of 3 new clubs in Melbourne population
communities.
Develop Austcycle as a standalone business unit of CV. Development of enhanced cycling opportunities for women
and girls, low SES, PWD, and CALD and LGBTIQ communities.
Coaches & Officials: Provide enhanced education program for new and existing coaches and officials.
Key Performance Indicators communities.
growth areas.
Establishment of Austcycle Unit with 2500 participants per annum.
200 PWD participating per annum.
Provide ongoing professional development and support for
Implementation of professional paid officiating program
Increase the perceived value of coaches by the membership.
Increased accredited coaches by 25% at all levels.
Develop and implement a commissaire reward and
Increased Commissaires by
all volunteers.
recognition system that acknowledges the importance of the role and helps attract new volunteers.
running.
• Level 1 – 50% • Level 2 – 100% • Level 3 – 25% 85% satisfaction from officials in their role. 30% of all women and coaches are women.
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Strategic Pillar
Pathways Area
Talent Overarching objective To retain members in the sport and provide clear pathways for every member to participate fully and compete to the best of their ability Page 14
Objective Talent: Develop pathway programs for talented members that align with Cycling Australia’s talent pathway.
Strategies Development of a high performance plan. Establishment and operation of quality programs that maximize the opportunity for members to participate successfully in cycling Australia’s talent programs
Development of high performance coaches. Development of squad selectors.
Key Performance Indicators 14 medals per annum at the Senior National Track Championships.
7 medals per annum at the Junior National Road Championships.
12 medals per annum at the Junior National Track Championships.
Continued support of growth in Regional Sport Academy
8 Victorians per annum in AIS Squads and Australian Teams
Increased support for Para-cycling opportunities (including
Double the number of Victorian women competing in the
Cycling Programs.
those with intellectual disabilities and hearing impairments). Enhancement of Junior Development Squads.
Provide increased support for women’s development
(Junior and Senior); minimum 4 on track. National Road Series.
10 medals at National Para-cycling Championships per annum.
pathways.
Increase linkages with Victorian Institute of Sport and development pathway.
Masters: Develop and support a Masters high performance pathway.
Enhancement of Masters Road and track events to assist
30 Medals per annum at the Masters National Road and Track
Establishment and operation of programs that support
Increase in masters participation at State Championships by
preparation for participation in National Championships. members’ participation in Masters National Championships.
Championships. 50%.
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Strategic Pillar
Leadership Area
Governance Overarching objective To lead and promote drug-free cycling in an efficient, ethical and accountable manner Page 16
Objective Governance: Foster best practice in organisational governance.
Strategies Increase the profile of Board elections and Commission nominations.
Strong financial management processes in place. Develop pathway and support mechanisms for women
to participate in club, Commission and Board leadership positions.
Support and develop efficiencies in the CV Commissions. Drug- Free Sport: Providing an environment of drug free cycling.
Develop education and marketing tools around drug-free sport.
Develop sustainable model that provides testing for State and club level events.
Unification: Provide a unified sport organisation for Victoria.
Develop an MTB Commission within the CV structure. Enhance the relationship with BMX Victoria.
Establishment of an Audit committee. Annual budgets achieved. Implementation of auditor recommendations to Board. Increase participation by Women in at least 1/3 of all leadership (board/commissions) positions.
Formalise review process for commissions. 20 drug tests conducted in Victoria (non national or international) funded through Cycling Australia or government support.
All State teams to undergo anti-doping education programs. Unification of all MTB, BMX, Road, Track and Cyclo-Cross members.
Change CV constitution to include new member types and Implement new strategies to attract and retain key positions.
Increased tenure of CV employees to 5+ years.
Develop key volunteer recruitment and retention strategies.
100 new volunteers (not including officials), working in the
Advance CV’s reputation as an equal opportunity employer. Advocacy: Provide a key advocacy role to the membership.
Annual Board review and skills audit published.
10 Unified clubs (MTB, Road, BMX).
clubs.
Human Resources: Make CV an employer of choice in the sport industry.
Key Performance Indicators
Develop plan to ensure that key advocacy messages for training and racing cyclists are communicated.
Updated CV Constitution in line with unificiation.
sport.
Advocacy issues and plan developed.
Seek additional funding to provide advocacy for members. Lobby national & international sports organisations to increase opportunities for PWD.
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Strategic Pillar
Leadership Area
Promotion Overarching objective To lead and promote drug-free cycling in an efficient, ethical and accountable manner Page 18
Objective Partnerships: Developing attractive and long term commercial and government partnerships.
Strategies
Key Performance Indicators
Strengthen our relationships with our key government
Increased private sponsorship and commercial projects up
Increase the profile of CV amongst key industry stakeholders.
Maintain or increase government funding levels.
stakeholders.
to $100,000.
Develop commercial projects to raise revenue. Events: Enhance Victoria’s reputation as the leader in cycling events.
Develop event hosting tools and resources for promoters/ clubs.
Secure and conduct National events in Victoria.
4 National Championships hosted per year. Host 1 major event at Hisense Arena.
Develop an events team to host state championship events. Marketing: Improve the effectiveness of marketing and communication activities.
Develop strategies to increase the media presence of CV.
15,000 Twitter followers.
Increased social media presence.
10,000 Facebook likes.
Establish relationships with Victorias mass media.
35,000 contacts on database.
Strengthen our relationship with past champions to promote
Website hit rate of 5,000 unique hits per day.
awareness of the sport.
Ensure CV marketing and communications materials and content are accessible to all.
Be a leader in the sport industry on communication mediums.
Establish and implement CV Accessible Communications Standards.
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