CYMAX.COM
CBJ
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CYMA
“Canada’s Home and
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s Online Source for d Office Furnishings�
SERVICES
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SERVICES » Cymax.com
The widespread acceptance of internet shopping has contributed to rapid industry growth in the online furniture sales market over the past decade. Canadians are gravitating towards the online space to search for and purchase furniture. Lower product prices, the ability to conveniently compare products and increased transaction security are factors that have contributed to the rise in industry sales.
network of retail outlets, which they typically use as a warehouse facility to dispatch online orders. Meanwhile, the “pure-play” operators are enjoying great success as they tend to manage out of an office with an adjoining warehouse to store the large amount of furniture they distribute across the country. Cymax.com is a company that works exclusively in a single product industry when it comes to the online furniture space. Headquartered in Vancouver, British Columbia, Canada, Cymax focuses on home and office furniture. The company has grown considerably to be the
MANY BRICKS-AND-MORTAR FURNITURE
largest online furniture retailer in Canada and
retailers with online operations have a vast
third largest in the United States. With
FEBRUARY 2015 ÂŤ The Canadian Business Journal
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SERVICES » Cymax.com
FEBRUARY 2015 « The Canadian Business Journal
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reported sales exceeding $100 million to date, Cymax has reached high ranks in the e-tail world. Founded in 2004 by CEO Arash Fasihi, Cymax started out with primarily selling television stands and entertainment furniture. Inspired by his wife when looking to purchase a television stand not available in Canada, they found a stand sold by a company in the US but wouldn’t ship to Canada. Instead, they had to go through the distributor to purchase it. That’s with the light bulb turned on for Arash Fasihi to start a website and make this product available in Canada. The business launched its first website Audio-Video-Furniture.com in 2004, specializing in TV stands. “Our business started to grow from then as we expanded the product line and the partenrships that we have with the vendors we continue to work with today” says Fasihi. The company eventually grew to sell products
The Cymax Guarantee
on 115 niche websites and eventually began to
Responding to consumer trends, in 2014 Cymax
consolidate products onto fewer websites. “We’re
launched initiatives for an improved experience
constantly upgrading our systems, procedures
for mobile and tablet users. They realize that
and marketing strategies to compete and further
their customers are both tech-savvy and pressed
our investment and revenue’ says Fasihi. Today,
for time. Improving navigation, speed and con-
Cymax operates fewer than three microsites and
nectivity ensures that their customers can access
focuses on selling home and office furniture
the information they want and make a pur-
through their flagship website, cymax.com.
chase anywhere at any time. Cymax has created
The Cymax team consists of 120 members
a simple shopping solution. Their proprietary
that consistently collaborate together to adapt to
e-commerce technology allows customers to
the constant changes in the industry. “We work
see thousands of options for their home quickly
towards meeting our goals with the priorities of
and easily.
the company and corporate initiatives in mind.
Cymax strives for definitive customer satis-
We track everything, as our team is very analyti-
faction. They are passionate about creating an
cal and knows our business well’ says Fasihi.
optimal experience for their customers. “Each
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SERVICES » Cymax.com
FEBRUARY 2015 « The Canadian Business Journal
“Each customer is an invaluable ingredient to our success.” – Arash Fasihi, Cymax CEO
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SERVICES » Cymax.com
FEBRUARY 2015 « The Canadian Business Journal
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customer is an invaluable ingredient to our suc-
their customers with an excellent selection of
cess” says Fasihi. “We offer a fully-trained team
furniture at competitive prices. “The target is
of Customer Service professionals to aid you
to surpass over $170 million for 2015. “We are
with your purchase and strive to ensure that your
expanding our office and will be adding 60 more
order is met with your satisfaction.”
people to our team. We will also add a further
Cymax stands behind the quality of their
185,000 SKU’s of product so by the end of 2016,
products. With over 75,000 furniture SKUs avail-
Cymax will carry 250,000 products in the home
able, there is bound to be a perfect fit at Cymax
furnishing category” says Fasihi.
for every taste and budget. They carry only
What started as a small niche website that
brand-new merchandise from the top-rated fur-
specialized in audio video furniture has grown
niture brands in the world. All of the brands that
into an internationally recognized brand. Cymax
they sell offer a manufacturer’s warranty.
has built a solid reputation in their commitment
Cymax strives to provide an online shop-
to their customers that has only strengthened
ping experience that is both easy to use and
over the years and continues to create more
risk-free and have become the most trusted
happy customers in the process. CBJ
destination on the web for discount furniture and home décor items. Their mission is to provide
www.cymax.com
GEORGE MEDIA NETWORK
AS SEEN IN THE FEBRUARY 2015 ISSUE OF THE CANADIAN BUSINESS JOURNAL WWW.CBJ.CA