Letterforms & Typography
Process Manual Cynthia Chong
CONTENT Project
1: Minimal Letterforms
Project
2: Type Hierarchy Studies
Project
3: Book Design ( Paul Rand, Design and the Play Instinct )
1-5 7-10 11-15
Minimal Letterforms Close examination of the form and function of letterforms. Investigate the unique visual characteristics of a specific
typeface and the aspects of composition-including juxtaposition, contrast, form/counterform, symmetry, and balace.
In this process, I studied the character of the positive and
nagative forms with each letter. With the perscribed grid, it exploit the interrelationship of the parts to form a unified compositional whole.
1
Step 1 : Trace and the study of letterforms
The typefaces: Centaur, Garamond, Bodoni, Memphis, Helvetica, and Friz Quadrata. 2
Step 2 : Enlarge and refine of letterforms.
The final typeface that I chose to study:
Garamond 3
Magnift, and crop the letterforms to to a fraction of their original form.
4
I gathered the cuves and lines as a combination to create an abstract image.
Step 3 : Digitalize my final design. Letterforms: Q, B, G, S Characteristics: Multiple curves Round shapes Connected Abstract
5
2
Type Hierarchy Studies Used a provided set of information to explore compositional alternatives.
6
2
Process for each sets: Sizes: 10�x 10�
Step 1 : Cut and paste the information on tracing paper for inspiration. Step 2 : Refined and digitalized the final design in Adobe InDesign. 7
Set 1A : 15 pt, Univers 45
Set 1B : 15 pt, Univers 45, Univers 65
Set 1 emphasised on hierarchy, symmetry, and grouping. 8
Lectures
are
fr e
e op
A Lecture series exploring the relationship between form and content.
he
public.
Zuzana Licko
e ,D
y Thursda
Andrew Blaubelt Marian Bantjes
ce mb
Davis
er alk er 1 W 0, 6 pm, 135
um use M n Desig
,
m
UC
e ec ,D
be r
UC
U
y sda
lker Hall,
Stefan Sagmeister
r Thu
135 Wa
Da vis
,
Rue d
Tobias Frere-Jones
ll,
M
vi Da C
of le tt
Jonathan Hoefler
s
pm
t ? ter at
3, 6
-matter/ d anti oe si
just a love
Ha
r/ te at
m
ber , De c e m
Nicholas Felton
M
han et or
s er
Thur sday
Ruedi baur Richard Saul Wurman
Set 2A :15 pt + 9 pt, Univers 45, Univers 65
to t en
Vis ibl e
age
d an
tion and Disor i en ta
n tio
O
nta rie
u ng La
17, 7 pm,
i ba
ur Nic hol as Fel Ric ton h ard Ori ent Sau atio lW urm na nd an Thu D rsd iso 135 6p a r i y e m Wa ,D nta ece lke UC tio rH mb n Dav all e r3 is Visible Language A Lecture series exploring the relationship between form and content.
Set 2 emphasised on hierarchy, shaping, geometric, and rhythmic.
ko er na Lic Hoefl s Zuza than -Jone r Jona F ere s tters ia Tob of le love a t jus 0 ber 1 than ecem More D , y da Thurs avis C U D 6 pm ll
Ha alker 135 W
Set 2B : 15 pt + 9 pt, Univers 45, Univers 65
Lectures are free and open to the public.
es ntj tter? elt er a t b B s u i a a an me w Bl t m 17 ari ag si e M S r r e d be do fan An r/ em e Ste c t t De ma y, is tida n s av r /a hu UC D r T e tt m Ma 7 p um se Mu n g si De
9
Set 3A : 15 pt + 9 pt, Univers 45, Univers 65, add rule
Set 3B : Univers any size, weight and rule
Visible Language
Visible Language
A Lecture series exploring the relationship between form and content.
A Lecture series exploring the relationship between form and content.
Orientation and Disorientation
Orientation and Disorientation
Ruedi baur Nicholas Felton Richard Saul Wurman hursday, December 3 6 pm 135 Walker Hall UC Davis
Ruedi baur Nicholas Felton Richard Saul Wurman
Thursday, December 3 6 pm 135 Walker Hall UC Davis
More than just a love of letters
Zuzana Licko Jonathan Hoefler Tobias Frere-Jones Thursday, December 10 6 pm 135 Walker Hall UC Davis
More than just a love of letters Zuzana Licko Jonathan Hoefler Tobias Frere-Jones
December 10 6 pm 135 Walker Hall UC Davis
Thursday,
Matter/ anti-matter/ does it matter? Stefan Sagmeister Andrew Blaubelt Marian Bantjes
Thursday, December 17 7 pm Design Museum UC Davis
10
Matter/ anti-matter/ does it matter? Stefan Sagmeister Andrew Blaubelt Marian Bantjes Thursday, December 17 7 pm Design Museum UC Davis
Lectures are free open to the public.
and
Lectures are free and open to the public.
Set 3 emphasised on hierarchy, symmetry, grouping, shaping, and geometric.
Using the text and images supplied. Devleop and utilied a grid system in the layout of a book.
3 Book Design Paul Rand,
Design and the play instinct
11
Initial Book cover design:
Color: # 00bcc6 C : 73% M : 0% Y : 25% K : 0%
DESIGN AND THE
PLAY
INSTINCT PAUL RAND
Final Book cover design: Typeface:
Futura Sizes:
8” x 8” 12
Through the book design, I learnt more deep about the features of typography, and apply them into my book design, such as justification, alignment, line spacing, etc.
13
14
I Organized the book in minimal style and consistent color.
Create a grid structure help organize and balance the text and visual. It is a grid for measuring margins, columns, and gutter widths. Besides, enlarging the images can fully utilized the page and make the entire view more interesting. After finished the book design, I blinded the book.
15