Revitalization & Business Initiative (R&B), Recap 2012

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2012

“ Through career events, cultural engagement, and social activities, R&B raises awareness about what it is like to live, work, and play in Detroit.”

Launched by MBA students at the University of Michigan’s Ross School of Business in 2010, the Revitalization & Business Initiative (R&B) connects UM students with Detroit’s evolving business landscape. R&B promotes Detroit’s assets and encourages students to explore opportunities in the Motor City.

Through career events, cultural engagement, and social activities, R&B raises awareness about what it is like to live, work, and play in Detroit.

R&B strives for impact through Detroit Impact, a program that engages student-led consulting teams in examining critical business challenges facing Detroit businesses and organizations.

Through a design-thinking approach, UM students tackle timely issues and offer innovative solutions. Past Detroit Impact clients include the Detroit Institute of Arts, Whole Foods Market, Challenge Detroit, Racquet Up Detroit, and many others.

In addition to Detroit Impact, recruiting events with a wide range of Detroit businesses and organizations, educational discussions on key issues shaping Detroit’s future, and cultural excursions into the city, R&B hosts an annual capstone conference. This two-day event, taking place in Detroit and Ann Arbor, features prominent industry and city leaders and entrepreneurial change agents. The conference focuses on how business issues contribute to Detroit’s progress and transformation through vibrant speakers, in-depth panel discussions, and an interactive, fast-faced IdeaLab co-hosted by Model D Media. The 2012 Conference, Detroit SHIFT, was held on January 19-20.

The only program at Ross that is dedicated to Detroit issues, R&B seeks to grow in influence, both on the UM campus and within the Detroit community. Future plans for the Initiative include developing stronger ties with area companies, providing students connections to pursue entrepreneurial endeavors in Detroit, expanding programming to undergraduate students, and partnerning with other student organizations on career education and social events.

Revitalization & Business Initiative : Detroit SHIFT | Overview

268

301 569

Friday

Thursday

Total attendees

7% 11,1%

3% Hispanic

0,5% American Indian

Black, African American

Asian

13,2%

65,2% White

Prefer not to answer

12,8% Non-Ross Students

29,6% Ross Students

57,6% Professionals

Keynote speakers Dan Gilbert Founder and Chairman, Quicken Loans Inc.

Tony Goldman Chairman and CEO, Goldman Properties

Toby Barlow Chief Creative Officer, Team Detroit

Introductory Thursday Remarks

Edible Detroit - How a Culture of Food is Shaping Detroit’s Economy Amanda Musilli Organization

Jackie Victor Co-founder of Avalon International Breads

Jess Daniel FoodLab Detroit

Kenyetta Hairston-Bridges William Jones Jr., CEO Focus:Hope

Bob Paul CEO Compuware

Art and Soul of Detroit Investing in the Creative Economy

EGC’s Business Development Manager

Randall Fogelman Eastern Market Corporation director

Incubating Entrepreneurship Bryan Kunka Co-Founder and CEO of PicketReport

Ganesh Ananthasubramaniam

Bethany Betzler

Vice president of DTE Energy Ventures

Associate Director of the Detroit Creative Corridor Center (DC3)

Reid Tatoris

Dante Marshall CEO of The Art Direction

Co-founder of Are You A Human (AYAH)

Ocie Irons

Cézanne J. Charles

Director of Entrepreneurial Programs at TechTown

Director of Creative Industries at ArtServe Michigan

Jacob Cohen

Jennifer Guerra Michigan Radio

Phillip Cooley Slows Bar B Q and Slows To Go

Vice President at Detroit Venture Partners —— Idealab (see next page)

Idealab in partnership with Model D Media

“In Detroit you can be a leader; or go elsewhere and wait your turn.”

—— Bobby Smith, En Garde Detroit

“Get into the game in Detroit!”

—— Brian Boyle, Co-founder Issue Media

IDEALAB —— Speakers

Phillip Cooley Slows Bar BQ and O’Connor Development Group LLC

Brian Balasia The MORE Program

Ted Balowski Hatch Detroit

Nick Gorga Hatch Detroit

Rishi Jaitly Kiva Detroit and Knight Foundation

Josh McManus D:hive

Veronika Scott The Empowerment Plan

Delphia Simmons Thrive Detroit

Bobby Smith En Garde! Detroit

Idealab is a fast-paced media-filled event that traverses the stories of ten Detroit doers using a TED-style format to entertain and inform, showing that in Detroit big ideas have a home. Idealab is the most unique and fresh of all of the Revitalization & Business Initiative’s programming, and reflects the ethos of Detroit as a transformative city.

Phil Cooley, founder of Slow’s Barbecue and Pony Ride, kicked off the event in conversation with Claire Nelson, Publisher of Model D Media. Cooley said the revitalization of Detroit requires collaboration and re-evaluation of traditional business practices.

Josh McManus of D:Hive, a native of Georgia who once lived in Tennessee, chose Detroit above all other places to launch his business because, “here, you don’t have to wait in line to make a difference”.

The sword wielding CEO, Bobby Smith of En Garde Detroit, challenged the students in the audience stating “I don’t have an MBA”, so he asked, “what responsibility do you have with the massive brainpower that you’re generating and what are you capable of? Do you have the guts and the bravery to stay here to see what you can do?”

Seemingly in response, Brian Boyle of Issue Media Group told attendees that it is time to “get in the game” in Detroit. Each of the ten presenters, in their own way, reinforced this point. Students and attendees left Idealab with a new perspective of the opportunities for involvement and participation in the city of Detroit.

Above are only four perspectives offered by the entrepreneurs that are reshaping the future of Detroit. That’s only a fraction of the content brought to the Ross School of Business through the Revitalization and Business Initiative’s work. Idealab allows these ideas to shine.

DETROIT IMPACT —— Partners

Racquet Up Detroit Creative Corridor Center Fresh Corner Café Kiva Detroit Hostel Detroit Whole Foods Market Challenge Detroit Detroit Institute of Arts

Only in its second year, the Detroit Impact program provides students with hands on, in depth experience working with and learning from partner organizations in the city of Detroit. Students apply an innovative design thinking approach to business challenges faced by our partners, and this past year, forty five students representing five graduate programs participated. They were paired with eight project partners over a three-month period. Our 2011 partners -- ChallengeDetroit, Kiva Detroit, The Detroit Creative Corridor Center, Whole Foods, The Detroit Institute of Arts, Fresh Corner Café and Hostel Detroit -- opened up their organizations, people and communities in order to provide meaningful Detroit-focused learning experiences for students. Project topics ranged from community engagement, to go to market strategies, to brand development and more.

Detroit Impact projects aim to shift perceptions of Detroit within the student population at the University of Michigan – ultimately helping students to see Detroit as a viable and exciting place to build a life and career. Even if students choose not to stay in the area, they leave Michigan with a belief in Detroit’s future that is grounded in firsthand experience.

“As the R&B initiative continues to evolve and build momentum, the group is committed to showcasing the city and its opportunities.

Over 100 students submitted resumes in advance of the career fair to meet Detroitbased companies�

BEYOND THE CONFERENCE This year, the Revitalization & Business Initiative sought to expand its programming outside of the main conference. The goal of these events was two-fold: first, to generate excitement about the conference and second, to allow students to experience and understand more aspects of the city.

In early December, R&B organized an outing to Detroit’s 39th annual Noel Night. Over 100 students from the Ross School of Business and other graduate schools loaded onto buses and spent the evening taking in over 60 Midtown venues. Students had the opportunity to enjoy free admission to many cultural museums including the Detroit Institute of Arts and the Charles H. Wright Museum of African American History. Shops and restaurants were open late allowing all in attendance to experience a slice of Detroit.

The success of Noel Night heightened many students’ interest in a professional life in Detroit. R&B went on to host two more events focused on exposing students to living and working in Detroit. The first event was a panel entitled Living and Working in Detroit with a MBA made-up of current Detroit professionals. Panelists represented consulting and finance firms, start-ups and nonprofits. Students were given the opportunity to hear how a MBA can be leveraged for a career in Detroit and what its like to live in the city as a young professional.

Building upon the Living and Working panel, the following week R&B hosted its very first career fair, Recruit Detroit. Over 100 students submitted resumes in advance of the career fair to meet Detroit-based companies.

Recruiting companies had both internship and full-time opportunities for students and represented a range of industries from automotive to consulting to healthcare to digital marketing. For many employers, this was their first time recruiting at Ross opening the doors for on-going relationships.

As the R&B initiative continues to evolve and build momentum, the group is committed to showcasing the city and its opportunities through events like these throughout the year.

BUDGET 2012 = $ 59,858

$ 1,950 Bus Rental to Detroit

$ 2,500 Website Re-Design

$ 6,322 Marketing, PR, Photography & Program

$ 950 Detroit Impact Programming

$ 1754 Conference Recap, Speaker Travel, & Other Expenses

$ 17,776 Space Rental, Table Setting, Staff, Staging, Lighting

$ 7,550 Conference Equipment & Video Editing

$ 7,723 Friday Conference - Breakfast & Lunch

$ 13,333 Thursday Night Reception - Food & Drink

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