C-USA Basketball Tournament Campaign Plansbook

BEAT THE BUZZER

EXECUTIVE SUMMARY The University of Texas at El Paso will be hosting the 2014 Conference USA Basketball Tournament during March 11-15 2014. The tournament will consist of 16 teams, both men and women. The main target audience is El Paso County with a slight skew of men ages 30-49, that enjoy watching live sports with a secondary audience of UTEP faculty, staff, and students. The budget given for the campaign is $40,000 and $5,000 for the women’s basketball tournament. The big idea of the campaign is to “Beat the Buzzer.” This slogan is telling the public to get their tournament tickets before it is too late to buy them. The media Innova recommends is a traditional media mix, which includes print (newspapers, magazines, and posters), electronic (television, radio, Internet) and non-traditional (trash can advertising and arena). The campaign will last from January 2014 through March 2014.

CAMPAIGN TEAM Rudy Alarcon Stephen Cox Joey Dickerson Sabrina DuMond Meagan Guerra Cynthia Jimenez Denisse Limas

TABLE OF CONTENTS Executive Summary Situation Analysis

Company Analysis

Product Analysis

Competitive Analysis

Market Analysis

Consumer Analysis Research Findings SWOT Campaign Strategy Creative Plan Media Plan Interactive Promotions Direct Marketing Public Relations and Events Evaluation

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7 8 9 14 17 18 19 20 22

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COMPANY ANALYSIS “The University of Texas at El Paso is committed to providing a nationally competitive athletics program as an integral component of the educational mission of the university. Athletic programs sponsored shall be in compliance with the highest recognized standards of the institution and its athletics governing bodies. Intercollegiate Athletics will operate in harmony with the university’s stated mission and be committed to the intellectual, cultural, physical and social development of student-athletes.

In particular, the Intercollegiate Athletics Program shall serve as an educational opportunity for student-athletes and as a focal point to bring the student body, faculty and community together. Intercollegiate Athletics will actively support diversity in participation in all athletic programs and operations” (UTEP 2013).

COMPANY BACKGROUND

UTEP Athletics offers a diversity of sports for both men and women student athletes. Men’s sports include basketball, cross-country, football, golf, and track and field. Women’s sports include basketball, cross-country, golf, rifle, soccer, softball, tennis, track and field, and volleyball. “The UTEP Men’s Basketball team has one National Championship under Coach Don Haskins, seven Men’s Cross Country National Championships, seven Men’s Indoor Track & Field National Championships, and six Men’s Outdoor Track & Field National Championships” (UTEP 2013).

STAFF

The Director of UTEP athletics is Bob Stull, and the Director of Marketing and Promotions is Daniel Veale. Julie Levesque Senior Associate Athletic Director/SWA and Jeff Darby Senior Associate A.D. - Communications and University Relations.

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COMPANY AMBITION

UTEP Athletics is trying to increase awareness for the 2014 Conference USA Basketball Tournament, which will take place on March 11-15. The budget for the Women’s Basketball Tournament is $5,000, while for men’s it is $40,000. The tournament will host the men’s basketball tournament at the Don Haskins Center, which can hold approximately 11,500 people, while the women’s preliminary tournament will be held at Memorial Gym, which can hold 2,500 people. The women’s final, it will be held at the Don Haskins Center. UTEP Athletics is trying to increase ticket sales for the tournament and draw larger crowds than when UTEP hosted the tournament in 2011.

There are challenges in getting the crowds out for the tournament such as Spring Break, work hours, and the cost of tickets. Our goal is to create awareness for the Conference USA Basketball Tournament as a means to encourage consumers to purchase tickets.

The sports market in El Paso is average compared to greater metropolitan areas such as Dallas, Phoenix, and Denver. One problem is that El Pasoans have other events or activities to attend and/or the cost of tickets are pricey. The goal is to capture the attention of the consumers and leave them motivated to attend the tournament.

PRODUCT ANALYSIS The Conference USA Basketball Tournament has been held annually since 1995 for both men’s and women’s teams. The conference is part of the NCAA’s Division I, and participating institutions are located in the southern part of the United States. There are 16 institutions that will play in the 2014 Conference USA Basketball Tournament which are Charlotte, East Carolina, Florida Atlantic, Florida International, Louisiana Tech, Marshall, Middle Tennessee, North Texas, Old Dominion, Rice, Southern Mississippi, Tulane, Tulsa, University of Alabama at Birmingham (UAB), University of Texas at El Paso (UTEP) and University of Texas at San Antonio (UTSA). The men and women’s team that win the C-USA basketball championship gain an automatic pass to the National Collegiate Athletic Association (NCAA) Division I Basketball Championship.

The hosting city is voted on by the Conference Board of Directors. Tulsa and Memphis have been the hosting cities often, yet in 2011 UTEP

proposed a bid in order to host the tournament that year. The First Round is March 11; Second Round is March 12; Quarterfinals is March 13; Semifinals is March 14; and Championship is March 15. USA is among the most popular college sports conferences. Recently there’s been a realignment among conferences; teams have changed from one conference to another. Yet, C-USA has recruited more schools to make up 16 teams for the 2014 Conference USA -Tournament. On the ESPN website there was a poll to rank the ten basketball conferences. Out of 17,978 entries C-USA came in seventh place in points, yet it came in second to last place in being voted the #1 top basketball conference.

In 2011 UTEP hosted the men’s and women’s C-USA Basketball Tournament with much success. In 2011 the tournament generated nearly $1.5 million in revenue and had an estimated $3.5 million economic impact on the

City of El Paso. Broken down the tournament pulled in $950,169 in ticket revenues, $200,000 from sponsorships, and extra revenues from a block party held just outside of the Don Haskins Center on Glory Road. In 2011 UTEP was 51’st in the nation for Division I schools in home attendance with an average 8,959 people per game. In 2012 those numbers dropped to 7,341 per game and 72’nd in attendance. And in 2013 UTEP was back to 52’nd in attendance with an 8,490 average attendance (NCAA 2013). These numbers obviously, are strongly linked to how well UTEP played during these seasons. In 2011 UTEP had a 23-11 win-loss season, in 2012, 14-16, and in 2013 an 18-14 season (Men’s Basketball 2013).

Conference USA is among the top sports conferences, but although it is recognized it is not the number one ranked conference.

The Conference USA Basketball Tournament is successful in bringing revenue to the conference, and the hosting city while delivering to their target audience their wants and needs. However, the final outcome in attendance or revenue can be affected by many factors such as a specific team losing in the first rounds, players getting injured, and hosting city’s construction or traffic routes among other factors.

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COMPETITIVE ANALYSIS The University of Texas at El Paso (UTEP) is known for its basketball team. Innova Ad Agency took the extra precaution in not only finding out the strengths and weakness for UTEP Athletics and Conference USA, but also looking at our competitor’s strengths and weaknesses and finding out where they went wrong and how to not fail in a similar fashion. With this, we will find the best strategy for Conference USA to reach its full potential.

OUR COMPETITORS Our biggest competitor is the week of Spring Break itself. Many students commute to UTEP, so during this time a lot of students want to travel out of city to different locations like Cancun, South Padre, and Panama City. Our in-city competitors are bars, local music events and festivals occurring during Spring Break in El Paso. Other competitors to worry about are the many springtime events that will take place during this time.

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COMPETITOR’S STRENGTHS & WEAKNESSES UTEP Athletics is trying to increase awareness for the 2014 Conference USA Basketball Tournament, which will take place on March 11-15.

The tournament will have 16 teams including, the East Carolina Pirates, Charlotte 49ers, Florida International University Panthers, Florida Atlantic Owls, Louisiana Tech Bulldogs, Marshall Thundering Herd, Middle Tennessee Blue Raiders, North Texas Eagles, Old Dominion Big Blue Monarchs, Southern Mississippi Golden Eagles, University of Alabama Birmingham Blazers, University of San Antonio Roadrunners, Tulsa Hurricanes, Tulane Green Wave, and the University of Texas at El Paso Miners. (CUSA 2013). The budget for the Women’s Basketball Tournament is $5,000, while for men’s it is $40,000. The tournament will host the men’s basketball tournament at the Don Haskins Center, which can hold approximately 11,500 people, while the women’s preliminary tournament will be held at Memorial Gym, which can hold 2,500 people.

For the women’s final, it will be held at the Don Haskins Center. UTEP Athletics is trying to increase ticket sales for the tournament and draw larger crowds than when UTEP hosted the tournament in 2011.

There are challenges in getting the crowds out for the tournament such as, Spring Break, work hours, and the cost of tickets. Our goal is to create awareness for the Conference USA Basketball Tournament as a means to encourage consumers the time to purchase tickets.

The sports market in El Paso is average compared to greater metropolitan areas such as Dallas, Phoenix, and Denver. One problem is that El Pasoans have other events or activities to attend and/or the cost of tickets are pricey. The goal is to capture the attention of the consumers and leave them motivated to attend the tournament.

MARKET ANALYSIS Situated on the western edge of Texas, just below south-central New Mexico and on the U.S./Mexican border, El Paso, Texas is a large market with plenty of unique qualities, opportunities and challenges. Within that, we also have the University of Texas at El Paso, (UTEP), a 100-year-old institution steeped in tradition with a large student, faculty and staff population. These are the markets in which we are focusing to bring awareness and participation with for the 2014 Conference USA (C-USA) Basketball Tournament.

FT.BLISS/ EL PASO

El Paso is a city with a 2012-estimated population of 649,121 people, 80.3 percent of which is Hispanic. County wide those numbers rise up to over 820,000 people (Census 2013).

A major segment of this population is that brought by Fort Bliss. It is estimated for the year 2013 that there are over 30,000 active military personnel with over 29,000 additional family members. Annual economic impact for this population segment is projected to be $4.7 billion (REDCO 2012). The other Target population is that found in UTEP. According to recent reports, UTEP has a student body enrollment of over 23,000 and a combined faculty and staff of 2,809 (UTEP 2102).

In a general sense, the El Paso economy is fairly robust and capable of supporting an event

like the C-USA Tournament. From August 2013 the unemployment rate in El Paso stands at 8.6 percent, which is well above the state rate of 6.4 percent and national rate of 7.3 percent (Kolenc 2013). The median household income for 2012 was $40,345, far lower than the national average of $51,371 (Dept. 2013). These numbers paint perhaps a less than average economy, however, Fitch, a global statistical rating agency, describes the city as having, “relative financial stability” and notes the fact that, “The city has posted positive financial results in four of the last five fiscal years” despite the recession (Fitch 2013). Also, the workforce is actually much younger with a median age of 31.1 years of age as compared to state and national numbers at 35 (REDCO 2012).

The average weather in El Paso for the month of March is rather mild. Average high and low temperatures for the past three decades is 70.3 and 42.9 degrees respectively. Average total rainfall for the month stands at .26 inches. And average wind speeds are also quite moderate with varying speeds between 0-18 mph that rarely exceed 30 mph (Average, 2013) .

DEVELOPMENT One major element that uniquely comes into play with the 2014 C-USA Tournament is the 100-year centennial celebration and events for UTEP. Amid the celebration however, it also coincides with major transformation projects occurring on campus (Centennial 2013).

Among these major infrastructure projects is the expansion and closure of Sun Bowl Drive during the tournament. This is a major access road to the Don Haskins Center and many parking areas for the venue (Sun Bowl 2013).

Citywide, there is also major attention on new downtown redevelopments such as the brand new AAA baseball stadium and league opening just after the C-USA Tournament (El Paso 2013). All this will hopefully provide for a very busy atmosphere and a strong community

OUTLOOK

Despite the economic shortcomings and somewhat fickle nature of El Paso and its fans, precedent has shown that the market in the city of El Paso can deliver on hosting a successful event. Coupled with the UTEP centennial celebrations and citywide development projects underway, the city of El Paso seems like a viable market for a successful CUSA Basketball Tournament.

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CONSUMER ANALYSIS According to Daniel Veale, the Marketing Director for UTEP Athletics, the primary target consumer group is the El Paso community and the secondary target consumer group is the UTEP community to include students, faculty, and staff. Based on this information and our own preliminary findings, our primary target group will be split into three groups: older adults, especially UTEP Basketball Season Ticket-holders, age 50 plus; adults, primarily ages 30 through 49; and the Ft. Bliss military.

Our secondary group will be focused primarily on UTEP faculty and staff but will include students as well. We believe that these groups, especially those in our primary consumer group, will be pivotal for this campaign and our goal to sell Conference USA basketball tickets.

DEMOGRAPHICS The consumer group we are going to focus on will be the male and female population, dominated by a Hispanic majority who live in the southern-west areas of El Paso. Our main focus will be El Paso’s population of 649,121.

With a narrow focus on the population older than 50 years this rounds up approximately to be 165,079. The consumer group between 30-49 years old is composed of a population of 209,931. (Redco). The last consumer group 18-29 is a population of approximately

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131,152, with a median household income of $40,345 from 2012 (Dept. 2013) According to the information acquired from UTEP students, those who were older than 50 years would mostly live in common zip code areas of El Paso, and according to Nielsen’s segmentation, these people live on the west and east (near the Zaragoza and Montwood) of El Paso. Middleaged adults 30-49 live primarily in the northeast (near Fort Bliss and Dyer street), east, and west areas of the city. The last consumer group of 18-29 years old, mostly live on the west (near Mesa street) east (Zaragoza) areas of El Paso.

PSYCHOGRAPHICS When focusing on the first group, older adults age 50 plus, they are thinkers, mature, satisfied, comfortable, and reflective people who value order, knowledge, and responsibility. They tend to be well educated and are constantly looking for information towards their decision-making process. These people are conservative, practical consumers; they look for durability, functionality, and value in the products that they buy (VALS, 2013). This consumer group has an income of approximately 40-60k, they spend between $1,605-$1,848 and they are upper-lower mid older people mostly without children (PRIZM, 2013). Among their favorite things include a glass of wine, a substantive discussion, and Subaru car brand.

The second group consists of middle-aged adults from 30-49 years old. They are believers, conservative, with concrete beliefs based on traditional, established codes: religion, family, community, and the nation. They follow routines, are organized in large part around family, home, community, and social or religious organizations to which they belong (VALS, 2013). As consumers, they choose familiar products and established brands. This consumer group has an income of 25-35K, they spend 893MM, and they are upperlower mid younger with kids (PRIZM, 2013).

Among their favorite things include local TV news, a close-knit family, the Mercury car brand, and home and health magazines.

The third last group consists of 18-29 years old. They are experiencers motivated by selfexpression. Young, impulsive, and enthusiastic, they quickly become enthusiastic about new possibilities but are quick to cool (VALS, 2013).

They are searching for excitement and variety, savoring the offbeat, the new, and the risky. Their energy is found in things like exercise, outdoor recreation, sports, and social activities. This consumer group is avid consumers and spends a high portion of their income on entertainment, fashion, and socializing. This consumer group has an income of $25K, as a group they spend 9 million annually, and they are in their mid younger mostly without children (PRIZM, 2013).

RESEARCH FINDINGS In order to collect more information about our target audiences, we conducted two focus groups and used an exit-survey and a full online and paper survey. Our focus groups of twelve students total verified a lot of our assumptions. Many were not interested in basketball and those who might be interested in going wanted cheaper, discounted tickets for students or else they would not be able to attend. However, we did find that they would be much more interested in attending if more school pride was shown at the games and if there were pre-events with this theme, much like Minerpalooza. Most students do like being on campus, but they do not stay for events if they are lackluster. Therefore, we can ascertain from this information that more hype and more Miner pride as well as events that showcase both these things before the games would attract more UTEP students.

Our survey and exit survey results gave us more information about our primary audience.

Seventy percent of survey participants did not know UTEP was hosting the C-USA Basketball Tournament and another ten percent did not know what the C-USA Basketball Tournament was. Only twenty percent of our survey participants were aware that El Paso was hosting the C-USA Basketball Tournament. We found that when

informed of games, our participants were somewhat interested in attending even though many have not attended in the past. Those that do attend like to support the team and go with friends and family. The top reasons people do not attend are a lack of interest and time constraints. We did see that shuttles from parking to the game did peak the interest of 50 percent of our survey participants but only 23 percent of our exit survey participants who mostly consisted of football tailgaters. Halftime entertainment, prizes and giveaways, food and drinks (particularly alcohol), and tailgating were draws for future attendance to the Conference USA tournament. A major threat to attendance is 63 percent of our survey participants did say they would be going out of town for Spring Break. Surprisingly, 91 percent of our participants did say that they noticed billboards while driving and a majority would also like to learn about Conference USA through that medium as well as social media and radio. The majority did not read any local newspaper, but those that did almost always said they read the El Paso Times.

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SWOT STRENGTHS • The Conference is part of the NCCA’s Division I, and participating institutions are located in the southern part of the United States.

• There are 16 institutions that will play in the 2014 C-USA Basketball Tournament.

• Ranked 7th place in the top ten basketball conferences. Out of 17,978 entries C-USA came in 7th place in points, which will help El Paso and UTEP gain awareness since C-USA will take place within its city.

• The 2011 Conference USA tournament in El Paso brought an economic impact of $3.5M for the city of El Paso.

• El Paso has posted positive financial results in four of the last five fiscal years.

OPPORTUNITIES • Don Haskins will seat 11,000 people on game day, which will allow a reasonable amount of people to attend the men’s basketball games.

• The C-USA basketball tournament can offer viewers excitement, entertainment, and a break from routine.

• The C-USA basketball tournament offers benefits to the viewers and to the hosting cities, such as fan recognition, and a surplus amount of revenue.

• El Paso and UTEP has the opportunity to become recognized nationwide by many people.

• C-USA has the opportunity to help El Paso and UTEP gain city pride.

• Our target group has the opportunity to attract the people we need in order to help sell tickets.

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WEAKNESSES • There will be major transformation projects that will be occurring on campus during the C-USA scheduled dates.

Affecting major access road to the Don Haskins Center and many parking areas for the venue.

• Competitors such as Spring Break, bars, local music events and festivals occurring during the Spring Break time period will decrease our audience.

• Working class people will not be able to attend C-USA day games due to their work hours.

THREATS • The weather can be a possible threat, due to high winds during the month of March.

• Government shutdown can occur • The El Paso Chihuahuas Baseball team • The economy can fluctuate

CAMPAIGN STRATEGY MARKETING OBJECTIVES

ADVERTISING OBJECTIVES

CAMPAIGN STRATEGY

• To increase revenue by 2% ($15,000) by the end of March 2014.

• To increase attendance by 5% by the end of March 2014.

• To increase sales of all session tickets by 3% by the end of March 2014.

• To increase awareness among our target market (El Paso) to 70% by the beginning of March 2014.

• To establish the Conference USA Basketball Tournament as a top of mind activity for the consumer.

• To create buzz for Conference USA to the El Paso community.

• To showcase the El Paso Community to the visiting teams and community.

The campaign strategy is simple; to create awareness Innova has recommended certain media platforms and vehicles to advertise on.

CREATIVE PLAN OBJECTIVES

STRATEGY

• To create an advertising design that is consistent, cohesive, bold and exciting; • To develop an emotional connection between the target markets and the C-USA Basketball Tournament; • To breakthrough the cluttered local ads; • To extend the reputation as a high quality tournament; and • To inform and excite consumers in an effort to stimulate and increase awareness and attendance.

•To use the Unique Selling Proposition as the message strategy approach to inform target audience that the tournament offers five days of entertainment, activities, prizes and high quality basketball games for all ages throughout the whole day;

information about tournament in all creative materials; and •To develop a big idea that is tied to the bandwagon propaganda technique as a call to action.

•To feature the UTEP basketball players on posters and radio interviews so that El Paso community develops a connection and builds team spirit; •To create memorable graphics that stand out; •To incorporate the website for complete

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THE BIG IDEA “Beat the Buzzer” is a play on the basketball term “buzzer beater” which is a shot taken just before the game clock before a period expires.

The idea is to first inform consumers that this is a unique event that showcases the best teams of the conference, and secondly invite them to jump on the bandwagon. “Beat the Buzzer” serves as a call to action so that the consumers hurry up and buy the tickets before they are sold out and miss the opportunity to experience the highest quality tournament that can take place in El Paso.

The theme “Beat the Buzzer” will be continuous in all forms of advertising (billboards, television and radio spots, and posters).

The theme and slogan “Beat the Buzzer” as well as the graphics are simple, direct, bold and confident. We will use the colors black, white and orange on all creative materials for the campaign. The first target audience comes to the games regardless to support the university and the basketball team. The second target audience consists of middle age people that are looking for fun events that are family

friendly. The third target audience is young and undecided but always looking for something new and exciting to do. The theme and look of the campaign will appeal to all target audiences evoking a feeling of curiosity, excitement and anticipation.

CREATIVE EXECUTION AND TACTICS POSTERS There will be two versions of the posters, one with a male player, and one with a female player. The posters will have a black background. There will be a basketball hoop and the silhouette of the basketball player jumping to portray the player about to score.

The posters will be four color 11”X17” and they will be posted in the arena of the Don Haskins and around local establishments.

Production Cost=$320

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BEAT THE BUZZER March 11-15

cusaelpaso.com

BEAT THE BUZZER March 11-15

cusaelpaso.com

BILLBOARDS

TELEVISION SPOT

Use traditional 14’ x 48’ outdoor billboards that will feature giant basketball with an extension with the C-USA tournament logo, black background, with the slogan “Beat the Buzzer.” the dates of the tournament, and the website to get more information.

The television spot is similar to the radio spot, although there will be no voice over. The idea is to showcase a male and a female player both doing the exact same thing, interchanging the scenes. Both are alone on the court, they begin bouncing the ball rhythmically. The scenes will have close-ups and different angles and it will be edited to look fast paced. At the end both will shoot and the ball will go through the net right before the buzzer sounds. At the end we will put text in the center to include the slogan, then the dates, then the website, and finally the logos.

M A R C H 11-15

EL PASO

BEAT THE BUZZER March 11-15

Production Cost=$1,000

cusaelpaso.com

LIGHTPOLE BANNERS Banners will be posted on poles around El Paso downtown and UTEP to generate buzz and increase awareness.

Dribbling of the ball

Game begins, two teams fight for the ball

continous shots of game

players in action

Production Cost=$2,500 more b-roll of the game showing

player stands for the last winning shot

BEAT THE BUZZER

March 11-15

slogan shows call to action

official logo and dates

he scores

the clock goes down to zero, the buzzer sounds

cusaelpaso.com ticketmaster logo and website

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CREATIVE EXECUTION AND TACTICS RADIO SPOT

The radio spot will begin with the basketball bouncing rhythmically, you also hear the shoes on the floor and then a voice over gives the tournament information. Then the player shoots the basketball and you hear the sound of it going through the net and immediately you heat the buzzer sound.

Radio Spot 30 sec.

Conference USA Basketball Tournament “Beat the Buzzer” SFX: (Ball dribbling)

NEWSPAPERS Starting on mid-January there will be a four-color full spread ad every Sunday and a quarter page, four-color ad every weekday.

Production cost= $0

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|

C

SPORTS |

EL PASO TIMES

AREAHIGHSCHOOLS Volleyball

(Swish) :04 SEC ----------------------------------------------------------------------------------------------------------ANNCR: It’s back El Paso! March madness is kicking off with the 2014 Conference USA Basketball Tournament! Come and watch, as 16 teams, both men and women, face off March 11-15 at the Don Haskins Center and Memorial Gym for a spot in the big dance. This is sure to be one fierce competition providing fun for the whole family.

So get your tournament tickets now and beat the buzzer!

Tickets available through Ticketmaster.

SFX:

(Sound of Buzzer)

Production Cost=$300

CINEMA The TV spot will also be featured before the movie starts on all El Paso Cinemarks.

Production Cost=$1,000

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SCHEDULE Today Chapinat Burges,6:30p.m.

Americasat Socorro,6:30p.m.

BelAirat Coronado,6:30p.m.

Franklinat El Dorado,6:30p.m.

Riversideat Hanks,6:30p.m.

Montwood at Eastwood,6:30p.m.

FortStocktonat MountainView,5 p.m.

Fabensat Pecos,5 p.m.

Anthonyat Clint,6:30p.m.

Andressat Irvin, 6:30p.m Austinat El Paso,6:30p.m.

Bowieat Jefferson,6:30p.m.

Canutilloat DelValle,6:30p.m.

Horizonat Ysleta,6:30p.m.

Parklandat Eastlake,6:30p.m.

Alpineat Tornillo,6:30p.m.

T UESDAY, OCTOBER 29, 2013

JorgeLinares,12,forAbril’sWBAWorldlightweight title; TakahiroAovs. EdgarAlejandroLomeli,10,lightweights; RomanGonzalezvs. OscarBlanquet,10,flyweights.

Nov. 11 AtCowboysDancehall,SanAntonio(FS1), FidelMaldonadoJr. vs. LuisRamosJr., 10, juniorwelterweights; FernandoGuerrero vs. RaymondGatica, 10, middleweights.

Nov. 15 AtUbonRatchathani,Thailand,SrisaketSorRungvisai vs. HirofumiMukai,12, for Rungvisai’sWBC superflyweighttitle.

Nov. 16 AtVerona,N.Y.(NBC),TomaszAdamekvs.Vyacheslav Glazkov,12,IBF heavyweight eliminator.

AtCitizensBusinessBankArena,Ontario,Calif.(HBO), AndreWardvs.EdwinRodriguez,12,forWard’sWBASutitle. perWorldsupermiddleweight Nov. 19 AtJeju, SouthKorea,KokiKamedavs. Jung-OhSon, 12,forKameda’sWBAWorldbantamweight title.

AIRWAVES TV & Radio Tuesday, Oct. 29 7 a.m. RADIO TheMikeLupicaShow................................ ESPN 600 AM 8 a.m. RADIO TheHerdwithColinCowherd ................ ESPN 600 AM 11a.m. RADIO UnderCenterwithMcNabbandMaloneESPN 600 AM 4 p.m. RADIO SportsTalkwithSteveKaplowitz.............. ESPN 600 AM 5 p.m. MLB GoldGloveAwards.................................................... ESPN2 5 p.m. NHL DallasStarsat BuffaloSabres.................................... FSSW 5:30p.m. NHL TampaBayat NewJersey ...................................... NBCSN 6 p.m. NBA Chicagoat Miami............................................................ TNT 7 p.m. RADIO SedanoandStink.................................... ESPN 600 AM 8 p.m. RADIO FreddieColeman.................................... ESPN 600 AM 8:30p.m. NBA L.A.Clippersat L.A.Lakers............................................ TNT 11:30p.m. RADIO SportsCenterAllNight................................ ESPN 600 AM

48.BoVanPelt. . . . . . . . . . . . .USA 49.ThongchaiJaidee . . . . . . . .THA 50.BrandenGrace . . . . . . . . . .SAF 51.MiguelAngelJimenez. . . . .ESP 52.BooWeekley . . . . . . . . . . .USA 53.GaryWoodland.. . . . . . . . .USA 54.BerndWiesberger. . . . . . .AUT 55.ThorbjornOlesen. . . . . . . .DEN 56.D.A.Points . . . . . . . . . . . . .USA 57.AngelCabrera . . . . . . . . . .ARG 58.NicolasColsaerts . . . . . . . .BEL 59.StephenGallacher. . . . . . .SCO 60.PeterUihlein . . . . . . . . . . .USA 61.MichaelThompson. . . . . . .USA 62.JoostLuiten. . . . . . . . . . . .NED 63.RobertGarrigus. . . . . . . . .USA 64.RobertoCastro. . . . . . . . . .USA 65.HarrisEnglish. . . . . . . . . . .USA 66.KiradechAphibarnrat. . . . .THA 67.LukeGuthrie. . . . . . . . . . . .USA 68.MarcLeishman. . . . . . . . . .AUS 69.BrendondeJonge . . . . . . .ZIM 70.PatrickReed. . . . . . . . . . . .USA 71.ChrisWood . . . . . . . . . . . .ENG 72.MartinLaird . . . . . . . . . . . .SCO 73.ShaneLowry . . . . . . . . . . . .IRL 74.BrettRumford. . . . . . . . . .AUS 75.CarlPettersson. . . . . . . . .SWE

BEAT THE BUZZER

AUTORACING NASCAR Sprint Cup Leaders

DEALS

Monday’s Sports Transactions

BASEBALL National League Note: Cablechannelsinbold SAN DIEGO PADRES— AnnouncedLHP Clayton TV and radio programming subject to change Richard elected free agency after clearing outright waivers.

American Association GARYSOUTHSHORE RAILCATS— ReleasedOFCristianGuerreroandLHPAlain Quijano.

InterceptionsRet. . . . . . . . . . . . . .2-46 0-0 Wisconsin(5-2)at Iowa(5-3),10a.m.

Frontier League Comp-Att-Int. . . . . . . . . . . . . .10-18-0 15-31-2 Butler(6-3)at Dayton(6-2),11a.m.

RIVERCITYRASCALS— SignedOFEvanCrawfordto Sacked-YardsLost . . . . . . . . . . . . 7-48 3-19 TennesseeTech(3-6)at E. Illinois(7-1),11a.m. a contractextension.

Punts . . . . . . . . . . . . . . . . . . . . .9-44.8 4-45.5 SanDiego(5-3)at Valparaiso(1-7),11a.m.

ROCKFORDAVIATORS— SignedC Mason Morioka.

Fumbles-Lost. . . . . . . . . . . . . . . . .0-0 1-0 MoreheadSt. (3-5)at Drake(4-4),noon ReleasedRHPNickAnderson, CGabeDeMarco,INFAritz Penalties-Yards. . . . . . . . . . . . . .10-83 8-53 N. Iowa(4-4)at IllinoisSt. (4-4),noon Garcia, RHP Seafth Howe, LHPNathan O’Bryan,andC TimeofPossession . . . . . . . . . . . 21:51 38:09 IndianaSt. (1-7)at MissouriSt. (3-6),noon GregVanHorn.

——— Urbana(6-2)at SE Missouri(1-7),noon BASKETBALL INDIVIDUAL STATISTICS Youngstown St. (7-1)at SouthDakota(4-4),noon National Basketball Association RUSHING—Seattle,Lynch8-23,Wilson3-16,Turbin S. Illinois(4-4)at W. Illinois(3-6),noon NBA— FinedMemphisF EdDavis$15,000for mak- 3-5,Robinson1-0.St. Louis,Stacy26-134,Richardson8KentSt. (2-7)at Akron(2-7),1:30p.m. ingexcessive andunnecessarycontactwithHoustonF 39,Givens1-16,Clemens2-11.

Minnesota(6-2)at Indiana(3-4),1:30p.m.

DonatasMotiejunasduringFriday’sgame.

PASSING—Seattle,Wilson 10-18-0-139.St. Louis, IowaSt. (1-6)at KansasSt. (3-4),1:30p.m.

NEW YORKKNICKS— Exercisedtheir fourth-year Clemens15-31-2-158.

Michigan(6-1)at MichiganSt. (7-1),1:30p.m. contractoptiononG ImanShumpert.

RECEIVING—Seattle,Tate5-93,Miller2-14,Turbin Northwestern(4-4)at Nebraska(5-2),1:30p.m.

PHILADELPHIA76ERS — SignedF BrandonDavies.

1-16, Baldwin 1-12, Lynch 1-4. St. Louis, Givens 4-59, Navy(4-3)at NotreDame(6-2),1:30p.m.

WASHINGTON WIZARDS — Waived G Shannon Cook 3-31, Pettis 2-33, Kendricks2-23, Austin2-9, Tennessee(4-4)at Missouri(7-1),5 p.m.

Brown,G MalcolmLeeandG KendallMarshall.

Richardson1-8,Stacy1-(minus5).

E. Michigan(1-7)at Toledo(5-3),5 p.m.

FOOTBALL MISSEDFIELDGOALS—St.Louis,Zuerlein50(WR).

SOUTHWEST National Football League WestVirginia(3-5)at TCU(3-5),1:30p.m.

NFL— NamedPatrickKerneyvicepresidentofplayKansas(2-5)at Texas(5-2),1:30p.m. er benefitsandlegendsoperations.

UTSA(3-5)at Tulsa(2-5),1:30p.m.

BALTIMORE RAVENS— SignedRB BernardScott.

SamHoustonSt. (6-2)vs. StephenF. Austin(3-5)at The Top25 teamsin The AssociatedPress college Houston,2 p.m.

CHICAGOBEARS — Signed LB Larry Grant andQB JordanPalmer.WaivedTESteveManeri.WaivedCBC.J. footballpoll, with first-place votes in parentheses, Auburn(7-1)at Arkansas(3-5),4 p.m.

Wilsonandsignedhimtothepracticesquadafterclear- recordsthroughOct.26,totalpointsbasedon25points NichollsSt. (4-4)at Lamar(3-5),5 p.m. ingwaivers.SignedWR TerrenceTolivertothepractice for a first-placevotethroughonepointfor a 25th-place OklahomaSt. (6-1)at TexasTech(7-1),5 p.m.

Top 10 squad.TerminatedthepracticesquadcontractofWRRi- vote,andpreviousranking: UTEP(1-6)at TexasA&M(6-2),7 p.m.

Through Oct. 26 Record Pts Pv cardoLockette.

FAR WEST 1. MattCrafton,707.

1. Alabama(55) . . . . . . . . . . . .8-0 1,495 1 CINCINNATI BENGALS — Announced they were Army(3-5)at AirForce(1-7),10a.m.

2. JamesBuescher,656.

2. Oregon(3) . . . . . . . . . . . . . .8-0 1,432 2 grantedan exemptionthroughNov.1 for DE DeQuin Arizona (5-2)at California (1-7),1:30p.m.

3. TyDillon,646.

3. FloridaSt. (2) . . . . . . . . . . . . 7-0 1,390 3 Evansto participatein teamactivitieswithoutcounting MontanaSt. (6-2)at N. Colorado(1-7),1:40p.m.

4. JebBurton,639.

4. OhioSt. . . . . . . . . . . . . . . . . .8-0 1,317 4 againstthe53-playerroster.

SanJose St. (4-3)at UNLV(5-3),2 p.m.

5. JohnnySauter,625.

5. Baylor. . . . . . . . . . . . . . . . . .7-0 1,223 6 DALLAS COWBOYS— Signed G David Arkin to the Hawaii(0-7)at UtahSt. (4-4),2 p.m.

6. RyanBlaney,615.

6. Stanford. . . . . . . . . . . . . . . .7-1 1,189 8 practicesquad.

WeberSt. (1-7)at PortlandSt. (4-4),2:05p.m.

7. MiguelPaludo,615.

7. Miami. . . . . . . . . . . . . . . . . .7-0 1,149 7 INDIANAPOLIS COLTS — Signed WR Griff Whalen Montana(6-2)at SacramentoSt. (4-4),2:05p.m.

8. DarrellWallaceJr., 614.

8. Auburn. . . . . . . . . . . . . . . . .7-1 1,022 11 fromthepracticesquad.Re-signedC ThomasAustinto TexasSt. (5-3)at Idaho(1-7),3 p.m.

9. BrendanGaughan,595.

9. Clemson. . . . . . . . . . . . . . . .7-1 1,007 9 thepracticesquad.

E. Washington(6-2)at IdahoSt. (3-5),3:05p.m.

10.TimothyPeters,592.

10.Missouri . . . . . . . . . . . . . . .7-1 873 5 Canadian Football League NorthDakota(2-6)at N. Arizona(6-2),5 p.m.

11.LSU . . . . . . . . . . . . . . . . . . .7-2 818 13 EDMONTON ESKIMOS— ReleasedRBRobbieRouse.

CalPoly(3-5)at UCDavis(3-6),5 p.m.

12.TexasA&M . . . . . . . . . . . . .6-2 811 14 HOCKEY Colorado(3-4)at UCLA(5-2),5:30p.m.

13.Oklahoma. . . . . . . . . . . . . .7-1 791 17 National Hockey League BoiseSt. (5-3)at ColoradoSt. (4-4),6 p.m.

14.South Carolina . . . . . . . . . . 6-2 701 20 ANAHEIMDUCKS— RecalledC RichardRakellfrom NewMexico(2-5)at SanDiegoSt. (3-4),6 p.m.

15.TexasTech . . . . . . . . . . . . . 7-1 579 10 Norfolk(AHL).

Through Oct. 27 Nevada(3-5)at FresnoSt. (7-0),8:30p.m.

16.FresnoSt. . . . . . . . . . . . . . . 7-0 510 15 COLUMBUSBLUEJACKETS— ReassignedF Ryan 1. SebastianVettel,322.

17.UCLA. . . . . . . . . . . . . . . . . .5-2 489 12 Craig to Springfield(AHL).

2. FernandoAlonso,207.

18.OklahomaSt. . . . . . . . . . . . 6-1 483 19 DETROITREDWINGS — RecalledCLukeGlendening 3. KimiRaikkonen,183.

19.UCF. . . . . . . . . . . . . . . . . . .6-1 464 21 fromGrandRapids(AHL).

4. LewisHamilton,169.

20.Louisville . . . . . . . . . . . . . . .7-1 417 18 LOS ANGELESKINGS — Fined F Kyle Clifford 5. MarkWebber,148.

290 23 $2,756.41forkneeingEdmonton F RyanNugent-Hopkins 21.N. Illinois . . . . . . . . . . . . . . 8-0 6. NicoRosberg,144.

22.Wisconsin. . . . . . . . . . . . . . 5-2 262 22 Sunday’sgame.

7. RomainGrosjean,102.

Through Oct. 27 23.Michigan. . . . . . . . . . . . . . .6-1 199 24 MONTREALCANADIENS — RecalledDGregPateryn 8. FelipeMassa,102.

Trn Money 24.MichiganSt. . . . . . . . . . . . .7-1 166 NR fromHamilton(AHL).

9. JensonButton,60.

1. InbeePark . . . . . . . . . . . . . . .21 $2,335,460 25.ArizonaSt. . . . . . . . . . . . . .5-2 133 NR TORONTOMAPLE LEAFS — RecalledDJohn-Michael 10.PauldiResta,40.

2. SuzannPettersen. . . . . . . . . .21 $2,241,847 Othersreceivingvotes:NotreDame132,Georgia24, LilesfromToronto(AHL).

11.NicoHulkenberg,39.

3. StacyLewis. . . . . . . . . . . . . . .23 $1,764,236 BYU22,Texas22,Mississippi21,VirginiaTech20,OreAmerican Hockey League 12.SergioPerez,33.

4. SoYeonRyu . . . . . . . . . . . . . .21 $1,161,093 BRIDGEPORTSOUNDTIGERS — RecalledD Mike gonSt. 17, Florida14, Washington6, Ball St. 4, Min13.AdrianSutil,28.

5. I.K. Kim . . . . . . . . . . . . . . . . . .21 $1,089,699 nesota 4, Arizona2, Duke2.

KeenanfromStockton(ECHL).

14.DanielRicciardo,19.

6. BeatrizRecari . . . . . . . . . . . . .23 $1,022,812 GRANDRAPIDSGRIFFINS— ReassignedD Richard 15.Jean-EricVergne,13.

7. ShanshanFeng. . . . . . . . . . . .17 $989,712 NedomlelandLWMarek TvrdontoToledo(AHL).

16.EstebanGutierrez,6.

8. LexiThompson. . . . . . . . . . . .22 $986,986 ECHL 17.PastorMaldonado, 1.

9. NaYeonChoi . . . . . . . . . . . . .23 $920,158 No.1 Alabama(8-0)beatTennessee45-10.Next:vs.

UTAHGRIZZLIES— SignedF D.J. Jelitto.

10.HeeYoungPark . . . . . . . . . .24 $823,783 No.13LSU,Saturday,Nov.9.

LACROSSE 11.PaulaCreamer . . . . . . . . . . .21 $818,160 No.2 Oregon(8-0)beatNo.12UCLA42-14.Next:at National Lacrosse League 12.KarrieWebb. . . . . . . . . . . . .19 $746,303 COLORADO MAMMOTH — SignedDJohnGallantand No.8 Stanford,Thursday,Nov.7.

13.AngelaStanford . . . . . . . . . .20 $743,469 No.3 FloridaState(7-0)beatN.C.State49-17.Next: ChetKoneczny; Fs ColtonClark,JordanMcBride,Sean 14.CarolineHedwall. . . . . . . . . .21 $741,207 PollockandJoelDalgarno;Ts JaedenGastaldoandMat vs. No.7 Miami,Saturday.

15.LizetteSalas . . . . . . . . . . . . .22 $725,637 No.4 OhioState(8-0)beatPennState63-14.Next:at MacLeod;andM JohnOrsen. Agreedto terms withTs 16.KarineIcher . . . . . . . . . . . . .23 $720,304 CodyMcMahonandJacksonDecker andM DomSebas- Purdue,Saturday.

17.AmyYang . . . . . . . . . . . . . . .20 $666,749 No.5 Missouri(7-1)losttoNo.20SouthCarolina27All Times MDT tiani.

18.CristieKerr . . . . . . . . . . . . . .20 $654,814 24,2OT.Next:vs. Tennessee,Saturday.

EASTERN CONFERENCE SOCCER 19.AnnaNordqvist. . . . . . . . . . .24 $643,488 No.6 Baylor(7-0) beatKansas 59-14. Next: vs. No.17 Atlantic Division Major League Soccer 20.CatrionaMatthew. . . . . . . . .18 $600,571 W L Pct GB SANJOSEEARTHQUAKES — Purchaseda PDLfran- Oklahoma,Thursday, Nov.7.

21.ChellaChoi . . . . . . . . . . . . . .25 $596,661 No.7 Miami(7-0)beatWakeForest24-21.Next:at Boston. . . . . . . 0 0 .000 — chise.

22.Jiyai Shin. . . . . . . . . . . . . . . .19 $581,089 No.3 FloridaState,Saturday.

Brooklyn. . . . . . 0 0 .000 — COLLEGE 23.Jessica Korda . . . . . . . . . . . .19 $575,567 No.8 Stanford(7-1)beatOregonState20-12.Next: NewYork. . . . . 0 0 .000 — BIG EAST CONFERENCE— NamedTomJernstedt 24.IlheeLee . . . . . . . . . . . . . . . .24 $552,490 vs. No.2 Oregon,Thursday, Nov.7.

Philadelphia.. . 0 0 .000 — senior adviser.

25.AiMiyazato. . . . . . . . . . . . . .19 $515,074 No.9 Clemson(7-1)beatMaryland40-27.Next:atVirToronto.. . . . . . 0 0 .000 — MICHIGAN — SuspendedsophomoreTE A.J. 26.JodiEwartShadoff. . . . . . . .22 $475,836 Southeast Division Williamsonegamefor anunspecifiedviolationof team ginia,Saturday.

27.MorganPressel. . . . . . . . . . .22 $475,041 No.10TexasTech(7-1)losttoNo.17Oklahoma38W L Pct GB rules.

28.PornanongPhatlum . . . . . . .23 $456,379 Atlanta. . . . . . . 0 0 .000 — NORTHWESTERN— Named Chris Quinn men’s bas- 30.Next:vs. No.19OklahomaState,Saturday.

29.HeeKyungSeo . . . . . . . . . . .21 $441,248 No. 11 Auburn (7-1) beat FAU 45-10. Next: at Charlotte. . . . . 0 0 .000 — ketballdirectorofplayerdevelopment.

30.JenniferJohnson . . . . . . . . .22 $440,269 Miami. . . . . . . . 0 0 .000 — PURDUE— Suspendedmen’ssophomore basketball Arkansas,Saturday.

31.Se Ri Pak . . . . . . . . . . . . . . . .18 $440,162 No.12 UCLA(5-2) lostto No.2 Oregon42-14. Next: Orlando. . . . . . 0 0 .000 — C A.J. Hammonsthreegamesforviolatingteamrules.

32.AzaharaMunoz. . . . . . . . . . .24 $435,125 vs. Colorado,Saturday.

Washington. . . 0 0 .000 — 33.BrittanyLincicome.. . . . . . . .20 $424,293 No.13LSU(7-2) beatFurman48-16. Next: atNo.1 AlCentral Division 34.GerinaPiller . . . . . . . . . . . . .23 $414,805 abama,Saturday,Nov.9.

W L Pct GB 35.HaejiKang. . . . . . . . . . . . . . .24 $408,641 No.14Texas A&M(6-2)beatVanderbilt56-24.Next: Chicago. . . . . . 0 0 .000 — 36.YaniTseng . . . . . . . . . . . . . .23 $405,068 vs. UTEP,Saturday.

Cleveland. . . . . 0 0 .000 — 37.MikaMiyazato. . . . . . . . . . . .19 $398,621 No.15FresnoState(7-0)beatSanDiegoState35-28, Detroit. . . . . . . 0 0 .000 — 38.SunYoungYoo . . . . . . . . . . .24 $339,510 OT.Next: vs. Nevada,Saturday.

Indiana. . . . . . . 0 0 .000 — At A Glance 39.CarlotaCiganda . . . . . . . . . .17 $337,227 No.16VirginiaTech(6-2)losttoDuke13-10.Next:at Milwaukee. . . . 0 0 .000 — All Times MDT 40.SandraGal . . . . . . . . . . . . . .23 $332,841 BostonCollege,Saturday.

WESTERN CONFERENCE AMERICAN CONFERENCE 41.MichelleWie . . . . . . . . . . . . .24 $329,005 No.17Oklahoma(7-1)beatNo.10TexasTech38-30.

Southwest Division East 42.Eun-HeeJi . . . . . . . . . . . . . . .25 $321,160 Next: at No.6 Baylor, Thursday, Nov.7.

W L Pct GB W L T . Pct PF PA 43.BrittanyLang. . . . . . . . . . . . .25 $315,476 No.18 Louisville(7-1)beatSouthFlorida34-3.Next: Dallas. . . . . . . . 0 0 .000 — NewEngland. . .6 2 0 .750 179 144 44.MeenaLee . . . . . . . . . . . . . .24 $297,197 at UConn, Friday, Nov.8.

Houston. . . . . . 0 0 .000 — N.Y.Jets . . . . . .4 4 0 .500 143 211 45.MoMartin. . . . . . . . . . . . . . .23 $293,078 No.19 OklahomaState(6-1)beatIowaState58-27.

Memphis ......0 0 .000 — Miami . . . . . . . .3 4 0 .429 152 167 46.JennyShin . . . . . . . . . . . . . .24 $293,025 Next: at No.10Texas Tech, Saturday.

NewOrleans. . 0 0 .000 — Buffalo. . . . . . . .3 5 0 .375 176 213 47.CarolineMasson. . . . . . . . . .20 $281,265 No.20SouthCarolina(6-2)beatNo.5 Missouri27-24, SanAntonio. . . 0 0 .000 — South 48.MoriyaJutanugarn. . . . . . . .22 $274,277 2OT.Next: vs. MVSU, Saturday.

Northwest Division W L T . Pct PF PA 49.MinaHarigae . . . . . . . . . . . .25 $272,027 No.21 UCF(6-1) beatUConn 62-17. Next: vs. HousW L Pct GB Indianapolis. . .5 2 0 .714 187 131 50.GiuliaSergas. . . . . . . . . . . . .23 $269,393 ton,Saturday,Nov.9.

Denver. . . . . . . 0 0 .000 — Tennessee. . . . .3 4 0 .429 145 146 51.JanePark . . . . . . . . . . . . . . .22 $250,164 No. 22 Wisconsin(5-2) didnotplay.Next:at Iowa, Minnesota. . . . 0 0 .000 — Houston. . . . . . .2 5 0 .286 122 194 52.IreneCho . . . . . . . . . . . . . . .20 $248,938 Saturday.

OklahomaCity . 0 0 .000 — Jacksonville . . .0 8 0 .000 86 264 53.AlisonWalshe. . . . . . . . . . . .23 $238,880 No.23 NorthernIllinois(8-0)beatEasternMichigan Portland. . . . . . 0 0 .000 — North 54.DanielleKang . . . . . . . . . . . .23 $218,854 59-20.Next:at UMass,Saturday.

Utah. . . . . . . . . 0 0 .000 — W L T . Pct PF PA 55.CandieKung . . . . . . . . . . . . .23 $218,813 No.24Michigan(6-1)didnotplay.Next:at Michigan Pacific Division Cincinnati. . . . .6 2 0 .750 197 144 56.KatherineHull-Kirk. . . . . . . .25 $217,210 State,Saturday.

W L Pct GB Baltimore . . . . .3 4 0 .429 150 148 57.JulietaGranada . . . . . . . . . .25 $211,494 No.25Nebraska(5-2)losttoMinnesota34-23.Next: GoldenState. . . 0 0 .000 — Cleveland. . . . .3 5 0 .375 148 179 58.NicoleCastrale . . . . . . . . . . .18 $209,915 vs. Northwestern,Saturday.

L.A.Clippers. . . 0 0 .000 — Pittsburgh. . . . .2 5 0 .286 125 153 59.AyakoUehara. . . . . . . . . . . .14 $196,186 L.A.Lakers. . . . 0 0 .000 — West 60.MariajoUribe . . . . . . . . . . . .23 $195,611 Phoenix. . . . . . 0 0 .000 — W L T . Pct PF PA 61.PernillaLindberg. . . . . . . . . .23 $195,453 Sacramento. . . 0 0 .000 — KansasCity . . . .8 0 01.000 192 98 62.ChieArimura. . . . . . . . . . . . .18 $195,099 ——— Denver . . . . . . .7 1 0 .875 343 218 63.StacyPrammanasudh.. . . . .18 $176,504 All Times MDT Monday’s Games SanDiego . . . . .4 3 0 .571 168 144 64.NatalieGulbis. . . . . . . . . . . .20 $175,457 (Subject to change) Nogamesscheduled Oakland. . . . . . .3 4 0 .429 126 150 65.Jee YoungLee . . . . . . . . . . .20 $170,436 Wednesday Today’s Games NATIONAL CONFERENCE 66.DewiClaireSchreefel. . . . . .22 $160,789 SOUTH Orlandoat Indiana,5 p.m.

East 67.ChristelBoeljon. . . . . . . . . . .19 $160,465 Cincinnati(5-2)at Memphis(1-5),6 p.m.

Chicagoat Miami,6 p.m.

W L T . Pct PF PA 68.JenniferRosales. . . . . . . . . .20 $149,328 Thursday L.A.Clippersat L.A.Lakers,8:30p.m.

Dallas . . . . . . . .4 4 0 .500 230 186 69.JacquiConcolino. . . . . . . . . .22 $147,322 SOUTH Philadelphia . . .3 5 0 .375 176 211 Wednesday’s Games 70.Juli Inkster . . . . . . . . . . . . . .19 $143,473 Louisiana-Monroe (4-4)at Troy(5-3),5:30p.m.

Washington.. . .2 5 0 .286 173 229 Miamiat Philadelphia,5 p.m.

71.ThidapaSuwannapura. . . . .20 $135,355 SOUTHWEST N.Y.Giants . . . .2 6 0 .250 141 223 Brooklynat Cleveland,5 p.m.

72.AustinErnst . . . . . . . . . . . . .21 $134,992 SouthFlorida(2-5)at Houston(6-1),5 p.m.

South Bostonat Toronto,5 p.m.

73.VickyHurst . . . . . . . . . . . . . .24 $127,862 Rice(6-2)at NorthTexas(5-3),5:30p.m.

W L T . Pct PF PA Washingtonat Detroit,5:30p.m.

74.M.J. Hur . . . . . . . . . . . . . . . .22 $127,762 FAR WEST NewOrleans. . .6 1 0 .857 196 120 Milwaukeeat NewYork,5:30p.m.

75.Hee-WonHan . . . . . . . . . . . .20 $126,376 ArizonaSt. (5-2)at WashingtonSt. (4-4),8:30p.m.

Carolina. . . . . . .4 3 0 .571 170 96 Orlandoat Minnesota,6 p.m.

76.ChristinaKim. . . . . . . . . . . . .19 $122,749 ——— Atlanta . . . . . . .2 5 0 .286 166 184 Charlotteat Houston,6 p.m.

77.LindseyWright . . . . . . . . . . .19 $122,178 Friday TampaBay . . . .0 7 0 .000 100 163 Indianaat NewOrleans,6 p.m.

78.LisaMcCloskey. . . . . . . . . . .19 $118,116 SOUTHWEST North Atlantaat Dallas,6:30p.m.

79.CindyLaCrosse. . . . . . . . . . .22 $111,449 SouthernU. (4-4)at TexasSouthern(2-6),7 p.m.

W L T . Pct PF PA Memphisat SanAntonio,6:30p.m.

80.BelenMozo. . . . . . . . . . . . . .19 $110,539 FAR WEST GreenBay . . . . .5 2 0 .714 212 158 OklahomaCityat Utah,7 p.m.

81.PaolaMoreno. . . . . . . . . . . .19 $109,785 SouthernCal(5-3)at OregonSt. (6-2),7 p.m.

Detroit. . . . . . . .5 3 0 .625 217 197 Portlandat Phoenix,8 p.m.

82.RebeccaLee-Bentham. . . . .17 $109,492 ——— Chicago. . . . . . .4 3 0 .571 213 206 Denverat Sacramento,8 p.m.

83.KristyMcPherson. . . . . . . . .19 $108,615 Saturday Minnesota . . . . .1 6 0 .143 163 225 L.A.Lakersat GoldenState,8:30p.m.

84.SydneeMichaels. . . . . . . . . .20 $104,570 EAST West 85.RyannO’Toole. . . . . . . . . . . .20 $100,554 VirginiaTech(6-2)at BostonCollege(3-4),10a.m.

W L T . Pct PF PA 86.SarahJaneSmith. . . . . . . . .21 $92,883 Illinois(3-4)at PennSt. (4-3),10a.m.

Seattle. . . . . . . .7 1 0 .875 205 125 87.Ji YoungOh. . . . . . . . . . . . . .18 $84,879 Columbia(0-6)at Yale(3-3),10a.m.

SanFrancisco . .6 2 0 .750 218 145 88.MomokoUeda. . . . . . . . . . . .17 $83,283 Bryant(4-4)at RobertMorris(3-4),10a.m.

Arizona . . . . . . .4 4 0 .500 160 174 89.HeatherBowieYoung. . . . . .17 $81,924 Temple(1-7)at Rutgers(4-3),10a.m.

St. Louis . . . . . .3 5 0 .375 165 198 90.MoiraDunn. . . . . . . . . . . . . .19 $73,873 N. Illinois(8-0)at UMass(1-7),10a.m.

Thursday’s Game BOSTON ST. LOUIS 91.JeongJang . . . . . . . . . . . . . .17 $69,643 Penn(4-2)at Brown(4-2),10:30a.m.

Carolina31,TampaBay13 92.MiHyangLee . . . . . . . . . . . .17 $69,181 AB R H BI AB R H BI StonyBrook(3-4)at Maine(6-2),10:30a.m.

Sunday’s Games 93.KatieFutcher . . . . . . . . . . . .20 $67,658 Ellsburycf 4 0 1 1 M.Crpntr2b 4 0 0 0 WakeForest(4-4)at Syracuse(3-4),10:30a.m.

KansasCity23,Cleveland17 94.DanahBordner. . . . . . . . . . .13 $65,426 Pedroia2b 4 1 1 0 S.Robinsoncf3 0 0 0 Bucknell(3-4)at Colgate(3-5),11a.m.

NewOrleans35,Buffalo17 95.BeckyMorgan. . . . . . . . . . . .19 $64,593 D.Ortiz1b 4 0 3 1 Jay ph 1 0 0 0 HolyCross(3-6)at Fordham(8-0),11a.m.

NewEngland27,Miami17 $64,119 96.MindyKim . . . . . . . . . . . . . . .17 Ueharap 0 0 0 0 Hollidaylf 4 1 1 1 Lafayette(2-5)at Georgetown (1-7),11a.m.

Detroit31,Dallas30 97.PaigeMackenzie. . . . . . . . . .17 $63,685 J.Gomeslf 4 0 0 0 Beltranrf 3 0 1 0 Jacksonville(4-4)at Marist(5-3),11a.m.

N.Y.Giants15,Philadelphia 7 98.BrookePancake . . . . . . . . . .16 $60,167 Navarf 4 0 0 0 Y.Molinac 3 0 0 0 Cornell(1-5)at Princeton(5-1),11a.m.

SanFrancisco42,Jacksonville10 99.KatieBurnett. . . . . . . . . . . . .11 $53,377 Bogaerts3b 4 1 2 0 Craig1b 3 0 0 0 Monmouth (NJ) (4-4)at SacredHeart(7-2),11a.m.

Oakland21,Pittsburgh18 100.KathleenEkey . . . . . . . . . . .16 $50,926 Drewss 3 1 0 0 Freese3b 3 0 2 0 CCSU(3-5)at Wagner(2-6),11a.m.

Cincinnati49,N.Y.Jets 9 D.Rossc 4 0 2 1 Kozmass 2 0 0 0 Dartmouth(3-3)at Harvard(5-1),3 p.m.

Arizona27,Atlanta13 Lesterp 3 0 0 0 Wainwrightp 2 0 0 0 St. Francis(Pa.) (3-4)at Duquesne(4-3),4:10p.m.

Denver45,Washington21 Napoli1b 0 0 0 0 Ca.Martinezp0 0 0 0 Delaware(6-2)at Towson(8-1),5 p.m.

Through Oct. 28 GreenBay44,Minnesota31 Ma.Adamsph1 0 0 0 SOUTH 1. TigerWoods. . . . . . . . . . . . .USA 12.56 Open:Baltimore,Chicago,Houston,Indianapolis,San Rosenthalp 0 0 0 0 SouthernMiss.(0-7)at Marshall(4-3),10a.m.

2. AdamScott. . . . . . . . . . . . . .AUS 8.94 Diego,Tennessee Totals 34 3 9 3 Totals 29 1 4 1 Bethune-Cookman (7-1)at NCCentral(4-4),10a.m.

3. PhilMickelson. . . . . . . . . . .USA 8.06 Monday’s Game MississippiSt. (4-3) at SouthCarolina(6-2), 10:21 4. HenrikStenson. . . . . . . . . .SWE 8.02 Seattle14,St. Louis9 Boston 100 000 200—3 a.m.

5. JustinRose . . . . . . . . . . . . .ENG 7.32 Thursday, Oct. 31 St. Louis 000 100 000—1 NorthCarolina(2-5)at NCState(3-4),10:30a.m.

6. RoryMcIlroy. . . . . . . . . . . . .NIR 6.81 Cincinnatiat Miami,6:25p.m.

Mercer(7-1)at Davidson(0-8),11a.m.

7. SteveStricker. . . . . . . . . . . .USA 6.47 DP—Boston1, St. Louis1. LOB—Boston5, St. Louis Sunday, Nov. 3 TennesseeSt. (7-2)at E. Kentucky(5-3),11a.m.

8. MattKuchar. . . . . . . . . . . . .USA 6.40 2. 2B—Pedroia(2), D.Ortiz(2), D.Ross(1), Freese(1).

Minnesotaat Dallas,11a.m.

Furman(3-5)at GeorgiaSouthern(4-3),11a.m.

9. BrandtSnedeker . . . . . . . . .USA 6.15 HR—Holliday(2). S—Kozma.

Tennesseeat St. Louis,11a.m.

W. Kentucky(4-4)at GeorgiaSt. (0-8),11a.m.

10.JasonDufner. . . . . . . . . . .USA 5.71 Atlantaat Carolina,11a.m.

B OSTON IP H R ER BB SO Hampton(3-5)at MorganSt. (2-6),11a.m.

11.ZachJohnson. . . . . . . . . . .USA 5.22 NewOrleansat N.Y.Jets, 11a.m.

Va. Lynchburg (2-5)at NCA&T(4-3),11a.m.

12.GraemeMcDowell. . . . . . .NIR 5.03 Kansas Cityat Buffalo,11a.m.

LesterW,2-0 7È 4 1 1 0 7 Campbell(1-7)at Stetson(1-6),11a.m.

13.JimFuryk . . . . . . . . . . . . . .USA 5.01 SanDiegoat Washington,11a.m.

UeharaS,2-2 1Ë 0 0 0 0 2 MiddleTennessee(4-4)at UAB(2-5),11a.m.

14.LukeDonald. . . . . . . . . . . .ENG 4.90 Philadelphia at Oakland,2:05p.m.

Warner(0-9)at Gardner-Webb (4-4),11:30a.m.

15.KeeganBradley . . . . . . . . .USA 4.87 S T . LOUIS IP H R ER BB SO Tampa Bayat Seattle,2:05p.m.

NewHampshire(4-3)at William& Mary(5-3),11:30 16.WebbSimpson. . . . . . . . . .USA 4.71 Baltimoreat Cleveland,2:25p.m.

WainwrightL,0-2 7 8 3 3 1 10 a.m.

17.JasonDay . . . . . . . . . . . . .AUS 4.70 Pittsburghat NewEngland,2:25p.m.

Ca.Martinez 1 1 0 0 0 1 Howard(3-5)at DelawareSt. (3-5),noon 18.CharlSchwartzel. . . . . . . . .SAF 4.47 Indianapolisat Houston,6:30p.m.

Rosenthal 1 0 0 0 0 3 FloridaA&M(2-6)at NorfolkSt. (2-6),noon 19.SergioGarcia . . . . . . . . . . .ESP 4.36 Open:Arizona,Denver,Detroit,Jacksonville,N.Y.GiUmpires—Home, Bill Miller;First, JimJoyce;SecRhodeIsland(3-6)at OldDominion (5-3),noon 20.JordanSpieth. . . . . . . . . . .USA 4.26 ants,SanFrancisco ond,JohnHirschbeck;Third,MarkWegner;Right,Paul CharlestonSouthern(7-2)atPresbyterian(3-4),noon 21.LeeWestwood. . . . . . . . . .ENG 4.20 Monday, Nov. 4 Emmel;Left,DanaDeMuth.

SCState(5-3)at SavannahSt. (1-8),noon 22.Ian Poulter. . . . . . . . . . . . .ENG 4.09 Chicagoat GreenBay,6:40p.m.

T—2:52.A—47,436(43,975).

Samford(6-2)at TheCitadel(2-6),noon 23.DustinJohnson . . . . . . . . .USA 4.08 MurraySt. (5-3)at UT-Martin(5-3),noon 24.ErnieEls . . . . . . . . . . . . . . .SAF 4.04 Villanova(4-4)at JamesMadison(5-3),12:30p.m.

25.BillHaas . . . . . . . . . . . . . . .USA 3.74 Charlotte(4-4)at CoastalCarolina(8-0),1 p.m.

26.HunterMahan . . . . . . . . . .USA 3.73 MVSU(1-7)at GramblingSt. (0-8),1 p.m.

27.NickWatney. . . . . . . . . . . .USA 3.72 Seattle . . . . . . . . . . . . . . .0 7 7 0—14 Chattanooga (6-2)at Appalachian St. (2-6),1:30p.m.

28.HidekiMatsuyama. . . . . . .JPN 3.70 St. Louis . . . . . . . . . . . . . .3 0 3 3— 9 Georgia(4-3) vs. Florida(4-3) at Jacksonville,Fla., 29.BubbaWatson . . . . . . . . . .USA 3.67 Saturday First Quarter 1:30p.m.

30.LouisOosthuizen.. . . . . . . .SAF 3.51 AtMadisonSquareGardenTheater,NewYork(HBO), StL—FGZuerlein33,4:37.

VMI (1-7)at Liberty(4-4),1:30p.m.

31.RyanMoore . . . . . . . . . . . .USA 3.45 GennadyGolovkinvs. CurtisStevens,12, for Golovkin’s Second Quarter Clemson(7-1)at Virginia(2-6),1:30p.m.

32.GonzaloFernandez-Castano ESP 2.99 WBA World/IBO middleweighttitles; Ola Afolabivs.

Sea—Tate2 pass fromWilson(Hauschkakick),5:37.

Albany(NY)(1-7)at Richmond(3-5),2 p.m.

33.GrahamDeLaet . . . . . . . . .CAN 2.92 LukaszJanik,12, for thevacantIBO cruiserweighttitle; Third Quarter AlabamaA&M(2-6)at AlcornSt. (7-2),3 p.m.

34.MatteoManassero . . . . . . .ITA 2.86 Mike Perez vs. MagomedAbdusalamov,10, heavyStL—FGZuerlein28,4:01.

JacksonvilleSt. (6-2)at AustinPeay(0-8),3 p.m.

35.BillyHorschel. . . . . . . . . . .USA 2.85 weights;DustyHernandezHarrisonvs. JoshTorres,10, Sea—Tate80 pass from Wilson(Hauschkakick), Tulane(6-2)at FAU(2-6),3 p.m.

36.RickieFowler . . . . . . . . . . .USA 2.81 welterweights.

3:45.

New Mexico St. (1-7) at Louisiana37.FrancescoMolinari. . . . . . .ITA 2.81 Nov. 9 Fourth Quarter Lafayette (5-2), 3 p.m.

38.JonasBlixt. . . . . . . . . . . . .SWE 2.78 At CorpusChristi,Texas(HBO),RomanMartinezvs.

StL—FGZuerlein27,12:51.

EastCarolina(5-2)at FIU (1-6),4 p.m.

39.DavidLynn. . . . . . . . . . . . .ENG 2.77 MikeyGarcia,12, for Martinez’sWBOjuniorlightweight A—55,966.

Pittsburgh(4-3)at GeorgiaTech(5-3),5 p.m.

40.JimmyWalker . . . . . . . . . .USA 2.74 title; NonitoDonairevs. Vic Darchinyan,10, feather——— AlabamaSt. (6-2)at Kentucky(1-6),5:30p.m.

41.MartinKaymer. . . . . . . . . .GER 2.73 weights;DemetriusAndradevs. VanesMartirosyan,12, Sea StL ArkansasSt. (3-4)at SouthAlabama(3-4),5:30p.m.

42.KevinStreelman. . . . . . . . .USA 2.73 for thevacantWBOjuniormiddleweight title; Nicholas Firstdowns . . . . . . . . . . . . . . . . . . . .7 23 Miami(7-0)at FloridaSt. (7-0),6 p.m.

43.PeterHanson. . . . . . . . . . .SWE 2.70 Waltersvs. AlbertoGarza,12, for Walters’WBAWorld TotalNetYards . . . . . . . . . . . . . . .135 339 SE Louisiana(6-2)at McNeeseSt. (7-1),6 p.m.

2.61 44.ThomasBjorn. . . . . . . . . . .DEN Rushes-yards. . . . . . . . . . . . . . .15-44 37-200 featherweight title.

Cent.Arkansas(5-3)atNorthwestern St.(3-5),6p.m.

45.RichardSterne . . . . . . . . . .SAF 2.60 Passing. . . . . . . . . . . . . . . . . . . . . . .91 139 Nov. 10 MIDWEST 46.ScottPiercy . . . . . . . . . . . .USA 2.60 PuntReturns. . . . . . . . . . . . . . . . . .2-9 4-7 AtTokyo,ShinsukeYamanakavs.AlbertoGuevara,12, OhioSt. (8-0)at Purdue(1-6),10a.m.

47.JamieDonaldson.. . . . . . .WAL 2.58 KickoffReturns . . . . . . . . . . . . . . . .0-0 3-79 forYamanaka’sWBCbantamweight title;RicharAbrilvs.

Through Oct. 27 Points 1, MattKenseth,2,294.2, JimmieJohnson,2,294.3, Jeff Gordon,2,267. 4, KevinHarvick,2,266. 5, Kyle Busch,2,258.6, ClintBowyer,2,239.7, DaleEarnhardt Jr., 2,238.8, GregBiffle,2,236.9, KurtBusch,2,219.10, CarlEdwards,2,218.

11,JoeyLogano,2,209.12,RyanNewman,2,188.13, KaseyKahne,2,170.14,JamieMcMurray,953.15,Brad Keselowski,929. 16, MartinTruexJr., 892. 17, Paul Menard,887.18,AricAlmirola,843.19,JeffBurton,838.

20,RickyStenhouseJr., 827.

Money 1, Jimmie Johnson, $8,185,992.2, Kyle Busch, $6,485,956. 3, MattKenseth,$6,374,568. 4, Kevin Harvick, $6,037,665.5, BradKeselowski,$5,952,167.6, Jeff Gordon, $5,498,161. 7, Carl Edwards, $5,473,299. 8, Dale Earnhardt Jr., $5,230,628. 9, Ryan Newman, $5,200,712.10,JoeyLogano,$5,178,638.

11, Clint Bowyer, $5,093,747. 12, Martin Truex Jr., $5,047,249. 13, Ricky Stenhouse Jr., $5,013,456. 14, Kasey Kahne, $4,925,869. 15, KurtBusch, $4,816,823.

16, Aric Almirola, $4,669,348. 17, Jamie McMurray, $4,632,898. 18, GregBiffle, $4,546,009. 19, JuanPablo Montoya,$4,475,511.20,PaulMenard, $4,452,541.

The AP Top 25

NASCAR Camping World Truck Points Leaders

Formula One Points Leaders

GOLF

LPGA Money Leaders

The AP Top 25 Fared

BASKETBALL

National Basketball Association

FOOTBALL

National Football League

College Football Schedule

BASEBALL

Red Sox 3, Cardinals 1

World Golf Ranking

Champions Tour Charles Schwab Cup Leaders

Through Oct. 27 Points 1. KennyPerry . . . . . . . . . . . .3,045 2. BernhardLanger . . . . . . . .2,433 3. DavidFrost. . . . . . . . . . . . .1,971 4. DuffyWaldorf. . . . . . . . . . .1,569 5. FredCouples. . . . . . . . . . .1,545 6. MichaelAllen . . . . . . . . . . .1,540 7. KirkTriplett . . . . . . . . . . . .1,410 8. RussCochran. . . . . . . . . . .1,380 9. CoreyPavin . . . . . . . . . . . .1,222 10.TomPerniceJr. . . . . . . . .1,194 11.JohnCook . . . . . . . . . . . .1,193 12.EstebanToledo. . . . . . . . .1,155 13.RoccoMediate. . . . . . . . .1,073 14.FredFunk . . . . . . . . . . . . . .981 15.MarkWiebe . . . . . . . . . . . .902 16.Jeff Sluman. . . . . . . . . . . . .845 17.Jay Haas . . . . . . . . . . . . . . .787 18. KohkiIdoki . . . . . . . . . . . . .756 19.PeterSenior . . . . . . . . . . . .722 20.TomLehman. . . . . . . . . . . .704 21.GeneSauers . . . . . . . . . . . .667 22.MarkO’Meara. . . . . . . . . . .634 23.BartBryant . . . . . . . . . . . . .617 24.MarkCalcavecchia. . . . . . .511 25.JohnHuston. . . . . . . . . . . .447 26.JohnRiegger. . . . . . . . . . . .444 27.ChienSoonLu . . . . . . . . . . .440 28.CraigStadler. . . . . . . . . . . .425 29.Jay DonBlake . . . . . . . . . . .339 30.MorrisHatalsky. . . . . . . . . .338 31.RodSpittle. . . . . . . . . . . . . .299 32.SteveElkington. . . . . . . . . .296 32.Jeff Hart . . . . . . . . . . . . . . .296 32.ColinMontgomerie. . . . . . .296 35.AndersForsbrand. . . . . . . .291 36.BillGlasson. . . . . . . . . . . . .284 37.MikeGoodes. . . . . . . . . . . .267 38.TomByrum. . . . . . . . . . . . .252 39.DanForsman. . . . . . . . . . . .234 40.BradFaxon . . . . . . . . . . . . .230 41.TomKite . . . . . . . . . . . . . . .199 42.DougGarwood. . . . . . . . . .189 43.OlinBrowne . . . . . . . . . . . .186 44.JimRutledge. . . . . . . . . . . .164 45.KiyoshiMurota . . . . . . . . . .160 46.BradBryant. . . . . . . . . . . . .152 47.BobbyClampett. . . . . . . . . .150 48.ScottHoch. . . . . . . . . . . . . .148 49.LorenRoberts. . . . . . . . . . .147 50.TomWatson . . . . . . . . . . . .140 51.PeterFowler. . . . . . . . . . . .132 52.GaryHallberg. . . . . . . . . . .125 53.Jeff Freeman. . . . . . . . . . . .124 54.ChrisX. Williams. . . . . . . . .122 55.SandyLyle. . . . . . . . . . . . . .114 56.WillieWood. . . . . . . . . . . . .103 57.LarryMize. . . . . . . . . . . . . .102 58.DavidEger. . . . . . . . . . . . . . .91 59.JimGallagher,Jr. . . . . . . . . .82 60.BarryLane . . . . . . . . . . . . . .68 61.Joe Daley . . . . . . . . . . . . . . .60 62.HalSutton. . . . . . . . . . . . . . .57 62.TomPurtzer . . . . . . . . . . . . .57 62.AndyNorth . . . . . . . . . . . . . .57 65.BrianHenninger. . . . . . . . . .56 65.VijaySingh . . . . . . . . . . . . . .56 67.MarkMouland. . . . . . . . . . . .51 68.StevePate. . . . . . . . . . . . . . .50 68.WayneLevi . . . . . . . . . . . . . .50 70.HaleIrwin . . . . . . . . . . . . . . .46 71.BobTway . . . . . . . . . . . . . . .45 71.JoelEdwards . . . . . . . . . . . .45 71.Ian Woosnam. . . . . . . . . . . .45 74.ScottSimpson. . . . . . . . . . . .44 75.RogerChapman. . . . . . . . . .40 76.BruceVaughan. . . . . . . . . . .38 76.JohnInman. . . . . . . . . . . . . .38 78.DickMast . . . . . . . . . . . . . . .35

Money $2,127,438 $2,234,095 $1,758,234 $1,301,947 $1,266,812 $1,420,841 $1,363,559 $1,406,583 $1,063,648 $1,392,527 $1,290,144 $1,228,592 $1,227,348 $1,003,919 $776,525 $979,621 $803,532 $472,871 $936,078 $795,912 $850,105 $801,538 $840,143 $619,431 $377,416 $537,857 $635,461 $549,597 $659,614 $231,693 $484,431 $501,332 $380,128 $322,945 $339,649 $459,277 $613,843 $336,342 $515,354 $406,166 $440,813 $249,469 $385,113 $271,381 $80,000 $230,516 $284,476 $416,479 $425,039 $258,869 $85,222 $341,220 $213,896 $60,800 $229,966 $341,671 $326,762 $293,301 $233,612 $210,038 $310,774 $180,168 $118,215 $60,905 $240,787 $55,800 $168,262 $393,653 $122,734 $163,764 $283,026 $277,611 $65,131 $221,171 $309,949 $143,522 $129,171 $243,168

Webcom Money Leaders Through Sept. 29 Trn 1. ChessonHadley . . . . . . . . . . .22 2. MichaelPutnam. . . . . . . . . . .23 3. BenMartin . . . . . . . . . . . . . . .22 4. EdwardLoar . . . . . . . . . . . . . .18 5. JohnPeterson. . . . . . . . . . . . .18 6. AndrewSvoboda. . . . . . . . . . .11 7. BronsonLa’Cassie . . . . . . . . .23 8. KevinTway . . . . . . . . . . . . . . .18 9. AlexAragon . . . . . . . . . . . . . .22 10.WillWilcox . . . . . . . . . . . . . .17 11.BrendonTodd. . . . . . . . . . . .10 12.TimWilkinson. . . . . . . . . . . .19 13.PatrickCantlay. . . . . . . . . . . .9 14.KevinKisner . . . . . . . . . . . . .22 15.WillMacKenzie. . . . . . . . . . .21 16.MarkAnderson. . . . . . . . . . .20 17.AlexPrugh. . . . . . . . . . . . . . .22 18.BriceGarnett . . . . . . . . . . . .23 19.Seung-YulNoh . . . . . . . . . . . .3 20.DannyLee . . . . . . . . . . . . . . .23 21.JamieLovemark. . . . . . . . . .21 22.PeterMalnati . . . . . . . . . . . .12 23.TrevorImmelman. . . . . . . . . .4 24.ChadCollins . . . . . . . . . . . . .24 25.RussellKnox . . . . . . . . . . . . .15 26.Wes Roach . . . . . . . . . . . . . .21 27.JimRenner. . . . . . . . . . . . . .23 28.MattBettencourt.. . . . . . . . .16 29.DanielChopra. . . . . . . . . . . .23 30.BenjaminAlvarado. . . . . . . .12 31.MiguelAngelCarball. . . . . . .25 32.MathewGoggin. . . . . . . . . . .21 33.AlexandreRocha. . . . . . . . . .22 34.KevinFoley . . . . . . . . . . . . . .23 35.BillyHurleyIII . . . . . . . . . . .24 36.ScottParel . . . . . . . . . . . . . .22 37.AshleyHall . . . . . . . . . . . . . .25 38.StevenAlker . . . . . . . . . . . . .17 39.TyroneVanAswegen. . . . . .25 40.WheeKim . . . . . . . . . . . . . . .23 41.HudsonSwafford . . . . . . . . .25 42.D.J. Brigman. . . . . . . . . . . . .23 43.SpencerLevin. . . . . . . . . . . . .8 44.ScottGardiner. . . . . . . . . . . . .4 45.ByronSmith . . . . . . . . . . . . .24 46.ShaneBertsch. . . . . . . . . . . .24 47.NickRousey . . . . . . . . . . . . .21 48.CamiloBenedetti. . . . . . . . . .24 49.AndrewD. Putnam. . . . . . . .24 50.HunterHaas . . . . . . . . . . . . .20

Money $535,432 $515,184 $508,332 $423,193 $364,569 $332,607 $288,300 $266,766 $255,867 $248,372 $247,948 $246,540 $243,105 $238,491 $236,211 $232,348 $223,583 $217,785 $210,125 $209,153 $207,355 $192,963 $180,000 $173,894 $168,710 $167,429 $166,360 $165,527 $164,826 $157,304 $155,451 $152,302 $150,560 $148,652 $146,979 $143,044 $142,838 $142,588 $140,561 $139,068 $138,760 $135,016 $129,352 $127,533 $127,129 $119,904 $117,486 $117,329 $115,608 $114,604

March 11-15 Seahawks 14, St. Louis 9

cusaelpaso.com 915.747.6150

Winnipegat St. Louis,6 p.m.

Torontoat Edmonton, 7 p.m.

LosAngelesat Phoenix,8 p.m.

Wednesday’s Games Bostonat Pittsburgh,6 p.m.

Torontoat Calgary,6 p.m.

Detroitat Vancouver,8:30p.m.

SanJose at LosAngeles,8:30p.m.

SOCCER Major League Soccer Playoff Glance All Times MDT KNOCKOUT ROUND Eastern Conference Thursday,Oct.31: Montrealat Houston,6:30p.m.

Western Conference Wednesday,Oct.30: Coloradoat Seattle,8:30p.m.

CONFERENCE SEMIFINALS Eastern Conference New York vs. Houston-Montreal winner Leg1 — Sunday,Nov.3: NewYorkat Houston-Montrealwinner,3:30p.m.

Leg 2 — TBD: Houston-Montreal winnerat New York,TBA Sporting KC vs. New England Leg1 — Saturday,Nov.2: SportingKCat NewEngland,8 p.m.

Leg2 — TBD:NewEnglandat SportingKC,TBA Western Conference Portland vs. Colorado-Seattle winner Leg 1 — Saturday,Nov.2: Portlandat ColoradoSeattlewinner,10p.m.

Leg2 — TBD:Colorado-Seattle winnerat Portland, TBA Real Salt Lake vs. LA Galaxy Leg1 — Sunday,Nov.3: RealSaltLakeatLAGalaxy, 9 p.m.

Leg2 — TBD:LAGalaxyat RealSaltLake,TBA CONFERENCE CHAMPIONSHIP Eastern Conference Nov9-10Leg1 East(lowerseed)East(higherseed) Nov23-24Leg2 East(higherseed)East(lowerseed) Western Conference Nov9-10Leg1West(lowerseed)West(higherseed) Nov23-24Leg 2 West (higherseed) West (lower seed) MLS CUP Saturday,Dec.7: at highestseed,2:30p.m.

TENNIS ATP World Tour BNP Paribas Masters Monday At Palais Omnisports de Paris-Bercy Paris Purse: $4.42 million (Masters 1000) Surface: Hard-Indoor Singles First Round LukasRosol, CzechRepublic,def. JeremyChardy, France,6-3,6-4.

SantiagoGiraldo,Colombia,def. AdrianMannarino, France,6-3,2-6,6-4.

FelicianoLopez,Spain,def.BernardTomic,Australia, 6-4,6-7(4), 7-6(1).

Robin Haase, Netherlands,def. Denis Istomin, Uzbekistan,7-6(8), 6-3.

MarinCilic,Croatia,def.IgorSijsling,Netherlands,57, 6-1,6-4.

FernandoVerdasco, Spain, def. Ernests Gulbis, Latvia,7-6(3), 7-6(5).

PhilippKohlschreiber,Germany,def.AndreasSeppi, Italy, 6-3,3-6,6-4.

Kei Nishikori,Japan,def.JulienBenneteau,France, 6-4,6-2.

Pierre-HuguesHerbert,France, def. BenoitPaire, France,6-2,6-2.

WTA Rankings Through Oct. 27 x-clinched year-end No. 1 Singles 1. x-SerenaWilliams,UnitedStates,13260 2. VictoriaAzarenka,Belarus,8046 3. Li Na,China,6045 4. MariaSharapova,Russia,5891 5. AgnieszkaRadwanska,Poland,5875 6. PetraKvitova,CzechRepublic,4775 7. Sara Errani,Italy, 4435 8. JelenaJankovic,Serbia,4170 9. AngeliqueKerber,Germany,3965 10.CarolineWozniacki,Denmark,3520

ATP World Tour Rankings Through Oct. 27 q-qualified for Barclays ATP World Tour Finals, Nov. 4-11; i-injured Singles 1. q-RafaelNadal,Spain,11670 2. q-NovakDjokovic,Serbia,11120 3. q-DavidFerrer,Spain,6600 4. qi-AndyMurray,Britain,6280 5. q-JuanMartindelPotro,Argentina,5365 6. RogerFederer,Switzerland,4245 7. q-TomasBerdych,CzechRepublic,4180 8. StanislasWawrinka,Switzerland,3240 9. Jo-WilfriedTsonga,France,3235 10.RichardGasquet,France,3130

ODDS Glantz-Culver Line

Major League Baseball Playoffs World Series Wednesday FAVORITE LINE UNDERDOG LINE at Boston . . . . . . .-115 . . .St. Louis . . . . . . . .+105 ——— NCAA Football Wednesday FAVORITE OPEN TODAY . .O/U UNDERDOG Cincinnati. . . . . . .5 . . . . .3 . . . . . . . . .at Memphis Thursday at Houston. . .10Â . . . .17 . . . . . . . .SouthFlorida at NorthTexas .2Â . . . . .5 . . . . . . . . . . . . . . .Rice at Troy . . . . . . . . .3 . . . .3Â . . . . . . . . .La.-Monroe ArizonaSt. . . . .13Â . . .11Â . . . .at WashingtonSt. Friday at OregonSt. . . . .2 . . . . .5 . . . . . . . .SouthernCal Saturday Clemson. . . . . . .20 . . .16Â . . . . . . . . . .at Virginia VirginiaTech . . . .6 . . . . .5 . . . . .at BostonCollege at Toledo . . . . . .28 . . .28Â . . . . . . . . .E. Michigan N. Illinois . . . . . .24 . . . .23 . . . . . . . . . . .at UMass KentSt. . . . . . . .2Â . . . .Pk . . . . . . . . . . . .at Akron at Rutgers. . . . . .14 . . .13Â . . . . . . . . . . . . .Temple at PennSt. . . . . .10 . . . .10 . . . . . . . . . . . . .Illinois at GeorgiaTech .10 . . . .9Â . . . . . . . . . .Pittsburgh at Syracuse. . . . . .3 . . . .3Â . . . . . . . .WakeForest W. Kentucky. . . .19 . . .19Â . . . . . . . .at GeorgiaSt. at Missouri. . . . .13 . . .11Â . . . . . . . . . .Tennessee at KansasSt. . . .14 . . .16Â . . . . . . . . . . . .IowaSt. at Marshall . . .28Â . . .28Â . . . . . . .SouthernMiss. at TexasA&M .45Â . . .45Â . . . . . . . . . . . . . .UTEP MiddleTenn.. . . . .6 . . . . .5 . . . . . . . . . . . . .at UAB at Tulsa . . . . . . .3Â . . . . .3 . . . . . . . . . . . . . .UTSA at AirForce . . .OFF . . .OFF . . . . . . . . . . . . . .Army at TCU. . . . . . . . .14 . . .13Â . . . . . . . .WestVirginia Georgia-x. . . . .2Â . . . .2Â . . . . . . . . . . . . .Florida Arizona. . . . . .14Â . . . .16 . . . . . . . . .at California at FloridaSt. . . . .21 . . .21Â . . . . . . . . . . . . . .Miami Wisconsin. . . . . . .7 . . . .9Â . . . . . . . . . . . .at Iowa at MichiganSt. .3Â . . . .4Â . . . . . . . . . . .Michigan OhioSt. . . . . . . . .31 . . .30Â . . . . . . . . . . .at Purdue at Indiana. . . . . . .7 . . . .10 . . . . . . . . . .Minnesota at UCLA. . . . . . . .24 . . . .27 . . . . . . . . . . .Colorado at NotreDame . .17 . . . .17 . . . . . . . . . . . . . . .Navy Auburn. . . . . . . .10 . . . . .9 . . . . . . . . .at Arkansas At A Glance at Nebraska. . . . .7 . . . .7Â . . . . . . .Northwestern All Times EDT at SouthAlabama2Â . . .3Â . . . . . . . .ArkansasSt. EASTERN CONFERENCE at UtahSt. . . . . .21 . . .22Â . . . . . . . . . . . . .Hawaii Atlantic Division SanJose St. . . .2Â . . . .3Â . . . . . . . . . . . .at UNLV GP W L OT Pts GF GA at La.-Lafayette. .27 . . . .30 . . . . . .NewMexicoSt. TampaBay . . .11 8 3 0 16 39 31 TexasSt. . . . . . . .13 . . . .10 . . . . . . . . . . . .at Idaho Toronto. . . . . .12 8 4 0 16 40 30 NorthCarolina . . .3 . . . . .3 . . . . . . . . .at NCState Boston . . . . . .10 7 3 0 14 30 17 at Texas . . . . . . .27 . . . .28 . . . . . . . . . . . . .Kansas Montreal. . . . .12 7 5 0 14 35 22 at FAU . . . . . . . . .3 . . . . .4 . . . . . . . . . . . . .Tulane Detroit . . . . . .12 6 4 2 14 27 33 at TexasTech+2Â . . . .2Â . . . . . . . .OklahomaSt. Ottawa. . . . . .11 4 5 2 10 30 32 EastCarolina . . .20 . . .22Â . . . . . . . . . . . . .at FIU Florida . . . . . .12 3 7 2 8 26 42 at FresnoSt. . . . .23 . . .20Â . . . . . . . . . . . .Nevada Buffalo . . . . . .14 2 11 1 5 23 41 at SouthCarolina11Â . . .13 . . . . . . .MississippiSt. Metropolitan Division BoiseSt. . . . . . . .10 . . . . .7 . . . . . . .at ColoradoSt. GP W L OT Pts GF GA at SanDiegoSt. .17 . . .14Â . . . . . . . . .NewMexico Pittsburgh. . . .12 8 4 0 16 38 29 x-atJacksonville,Fla. N.Y.Islanders.11 4 4 3 11 35 36 Off Key Carolina. . . . .12 4 5 3 11 26 36 ArmyQBquestionable Columbus. . . .11 5 6 0 10 31 29 ——— Washington. .11 5 6 0 10 32 35 NFL NewJersey . .11 2 5 4 8 24 36 Thursday Philadelphia. .10 3 7 0 6 18 27 FAVORITE OPEN TODAY . .O/U UNDERDOG N.Y.Rangers .10 3 7 0 6 15 35 Cincinnati. . . . . . .1 . . . . .2 . .(42Â) . . . .at Miami ESTERN CONFERENCE Sunday Central Division at Carolina . . . .7Â . . . . .8 . . . .(43) . . . . .Atlanta GP W L OT Pts GF GA at Dallas . . . . .10Â . . .10Â . . . .(47) . . .Minnesota Colorado. . . . .11 10 1 0 20 35 16 NewOrleans. . .3Â . . . .5Â . .(45Â) . .at N.Y.Jets Chicago. . . . . .12 7 2 3 17 39 33 at St. Louis. . . .OFF . . .OFF . . .(OFF) . .Tennessee Minnesota. . .13 6 4 3 15 30 31 KansasCity . . . .3Â . . . . .3 . .(40Â) . . .at Buffalo St. Louis . . . . . .9 6 1 2 14 35 23 at Washington. .Pk . . . .Pk . .(50Â) . . .SanDiego Nashville. . . . .12 6 5 1 13 23 32 at Oakland. . . .OFF . . .OFF . . .(OFF) .Philadelphia Winnipeg. . . .13 5 6 2 12 32 37 at Seattle. . . . .16Â . . . .17 . .(40Â) . .TampaBay Dallas . . . . . . .11 5 5 1 11 30 34 Baltimore. . . . . . .3 . . . .2Â . .(40Â) .at Cleveland Pacific Division at NewEngland. .7 . . . . .7 . . . .(44) . . .Pittsburgh GP W L OT Pts GF GA Indianapolis. . . .Pk . . . .1Â . . . .(45) . .at Houston SanJose . . . . .12 10 1 1 21 48 20 Monday Anaheim. . . . .12 9 3 0 18 39 31 at GreenBay . . .11 . . . .11 . . . .(49) . . . . .Chicago Vancouver. . .13 8 4 1 17 38 37 Off Key Phoenix. . . . . .12 7 3 2 16 40 39 St. LouisplayedOct.28 LosAngeles. .12 8 4 0 16 35 30 Philadelphia QBquestionable Calgary. . . . . .11 5 4 2 12 34 39 Edmonton.. . .13 3 8 2 8 36 50 ——— NOTE:Twopointsfor a win,onepointfor overtime NBA loss.

Today Sunday’s Games FAVORITE . . . .LINE . . .O/U . . .UNDERDOG TampaBay4, Florida3, SO at Indiana. . . . . . .11Â . . .(187) . . . . . . . .Orlando LosAngeles2, Edmonton 1, SO at Miami. . . . . . . . . . .5 . .(187Â) . . . . . . . .Chicago SanJose 5, Ottawa2 L.A.Clippers. . . . . .8Â . .(198Â) . . . .at L.A.Lakers Anaheim4, Columbus3 Colorado3, Winnipeg2 ——— Monday’s Games NHL Dallas4, Buffalo3 Today Pittsburgh3, Carolina1 FAVORITE LINE UNDERDOG LINE Montreal2, N.Y.Rangers0 at N.Y.Islanders .-160 . . . .N.Y.Rangers . . .+140 Chicago5, Minnesota1 Anaheim. . . . . . . .-120 . . .at Philadelphia. . .+100 Washingtonat Vancouver,late at Montreal. . . . . .-175 . . . . . . . . . .Dallas . . .+155 Today’s Games at NewJersey . . .-120 . . . . . .TampaBay . . .+100 N.Y.Rangersat N.Y.Islanders,5 p.m. at Chicago. . . . . .-170 . . . . . . . . .Ottawa. . .+150 Anaheimat Philadelphia,5 p.m. at St. Louis . . . . . .-230 . . . . . . .Winnipeg. . .+190 Dallasat Montreal,5 p.m.

Toronto. . . . . . . . .-130. . . . .at Edmonton. . .+110 TampaBayat NewJersey, 5:30p.m.

Ottawaat Chicago,6 p.m. at Phoenix. . . . . .-115 . . . . .LosAngeles. . . .-105

HOCKEY

National Hockey League

BEAT THE BUZZER

BOXING

Fight Schedule

2.57 2.52 2.49 2.47 2.36 2.31 2.28 2.27 2.25 2.21 2.19 2.18 2.17 2.13 2.12 2.09 2.04 2.03 2.03 2.01 2.01 1.99 1.99 1.98 1.94 1.91 1.89 1.88

TRASH CANS

INTERNET PAGE

We will create the basketball court lines with colored tape on the floor, leading to a trash can and we will also paste the C-USA logo. This is a non-traditional and fun advertising that will engage people to throw any trash as if they were shooting a basketball. We will place these in parks around the city.

Website-Special Events: The website address showcased in all advertising materials will directly link to the UTEP special events website that is already up and running. We will put all specific information about the event, such as prices, games schedules, schedules of outside activities (example: fan fiesta) contests and sweepstakes, and provide a link for them to buy tickets or season pass.

Production cost=$320

Production cost=$25

cusaelpaso.com

ARENA

Dr. Cornel West March 11 - 15, 2014 Don Haskins Center and Memorial Gym

Mirror ads designed as stickers on the

bathroom mirrors such as a basketball t-shirt, so that when a person is washing their hands or looking in the mirror it will create the illusion that they are wearing the shirt. Other stickers will be the sports foam fingers, and when people take a picture it will appear as they are wearing the foam finger. The final sticker will be a basketball with the C-USA logo, the basketball will have lines that portray a spinning effect, so that they people can put their finger below the basketball and it will seem as they are spinning the basketball themselves.

Production cost=$275

M A R C H 11-15

EL PASO

M A R C H 11-15

VIP Res. Lower Res. Middle Res. Upper Res. Students

EL PASO

All-Session

Single Session

$270 $180 $130 $80 N/A

$50 $35 $25 $15 $10

Sign Up HERE for #BeatTheBuzzer! Tournament

M A R C H 11-15

M A R C H 11-15

EL PASO

EL PASO

The Conference USA Basketball Tournament has been held annually since 1995 for both men’s and women’s teams. The conference is part of the NCAA’s Division I, and participating institutions are located in the southern part of the United States. There are 16 institutions that will play in the 2014 Conference USA Basketball Tournament which are Charlotte, East Carolina, Florida Atlantic, Louisiana Tech, Marshall, Middle Tennessee, North Texas, Old Dominion, Rice, Southern Mississippi, Tulane, Tulsa, University of Alabama at Birmingham (UAB), University of Texas at El Paso (UTEP) and University of Texas at San Antonio (UTSA). The men and women’s team that win the C-USA basketball championship gain an automatic pass to the National Collegiate Athletic Association (NCAA) Division I Basketball Championship.

(915) 747-6150 facebook.com/cusaelpaso twitter.com/cusaelpaso instagram.com/cusaelpaso

Purchase any tournament pass and automatically be entered for a chance to win 2 NCAA Final four tickets in Dallas! Get your tickets today and...

Beat The Buzzer!

MANDATORIES All advertising will feature the C-USA 2013 Tournament official logo, the slogan Beat the Buzzer, the C-USA El Paso website that links to the special events website, the Ticketmaster logo and the tournament dates.

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MEDIA PLAN OBJECTIVES • To reach 70 percent of our target audience, 271,901 adults between the ages of 30 and 64, roughly 190,331 persons, with a frequency of four, over three four-week periods, for a total average frequency of twelve.

• To effectively reach our target audience with specific media types that corresponds with them and our campaign’s creative direction.

• To utilize a pulsing media schedule that builds up to the tournament.

• To strategically place advertisements in media types that support one another and increase frequency with our target market.

STRATEGY In order to effectively reach our target market of El Paso adults we have chosen to focus our efforts largely on traditional forms of media with a touch of fun and interactive non-traditional media. We will use a media dispersion approach to target the many different local media types our target market interacts with on a daily basis. This includes network and cable television, local spot radio, local newspapers/ magazines, outdoor billboards, arena and cinema ads.

Total Media Cost Estimate: $35,899, Cost per person: .19 cents 14

VEHICLES ESPN, TNT and TBS

TRADITIONAL MEDIA

Total ads and costs: 22, 30 second spot

NETWORK TELEVISION Television, specifically network television, gives us the best opportunity to reach our target audience in large numbers during a time that they are looking to unwind or get caught up on news and events. Costs are based on an average of 287 dollars for five and ten o’clock news 11 spots each at $175 and $400 respectively for each spot. Ads will run two weeks prior and on through the tournament.

VEHICLES KVIA 7, KTSM 9, KINT 26, News at 5 and 10 Total ads and costs: 22, 30 second spot

$4,879

CABLE TELEVISION Cable television ads will run on networks affiliated with the NCAA men’s and women’s basketball tournaments as well as the NBA and other sports related programing. This ensures our target of sports and basketball enthusiasts are reached in every part of their TV watching experience. Ads are based on a network rate of $125 per spot and will be placed the week before and of the tournament.

$2,125

RADIO Radio is perfectly geared toward our target audience who commute to and from their jobs in their cars. Rate is based on an average cost for the top radio stations in El Paso for morning and afternoon drive times and will run three weeks prior and on through the tournament.

VEHICLES KOFX 92.3, KTSM 99.9, KLAQ 95.5, KSII 93.1 Total ads and costs: 68, 30 second spot

$5,280

PRINT Print media gives us large readership numbers throughout the city and is free of cost because the ads are traded. Ads on large papers will generally start running on January 13 and through the tournament.

Smaller niche publications will vary.

VEHICLES El Paso Times, El Diario, El Paso Inc., Fort Bliss Bugle, The Prospector, El Paso Scene, What’s Up, Tiempo, The City Magazine

Total ads and costs: 165, full and 1/4 –page four color ads

$0

Total ads and costs: 1,500, 11”x17” Posters

OUTDOOR Outdoor billboards allow us to have a 24-hour presence within the city covering the East and Westside areas and builds frequency and awareness. We will use traditional 14’x48’ outdoor billboard located in high traffic areas on the east side of the freeway during the months of February and March. Costs are based on Clear channel’s outdoor rate card for roughly $3,800 per panel.

VEHICLES Clear Channel Outdoor Total ads and costs: 4, 30-sheet billboards

VEHICLES Local Businesses, UTEP, Fort Bliss, Don Haskins Center, Memorial Gym

$17,200

POSTERS We will strategically place poster advertisements throughout the city and with tournament sponsors to promote the upcoming tournament. Costs are based on bulk printing rates at $.35 cents per copy.

Posters will be distributed immediately on January 1 and kept up until the end of the tournament.

$375

NON-TRADITIONAL MEDIA

VEHICLES Cinemark El Paso Total ads and costs: 61, 30 second spots

ARENA Games played at the Don Haskins Center and Memorial Gym during the regular season basketball season will be the perfect place to reach our core audience, college basketball game attendees. A mix of posters and bathroom mirror decals will be used to promote the upcoming C-USA tournament.

These placements ill be put up immediately on January 1 up to the first day of the tournament.

VEHICLES Don Haskins Center, Memorial Gym, Bathroom mirrors Total ads and costs: 32, bathroom decals

media because they are invested in the experience and have no control over the message. Ads are based on a rate of $280 for a single screen per week and will be placed starting on February 10th.

$275

CINEMA Families attend the movies as a form of entertainment and tend to listen to cinema advertisements more than other forms of

$3,640

TRASH CANS All throughout the city there are often a large number of open top trashcans. We at Innova will play on the fun game many basketball fans do on their own by turning the trashcan into a basketball hoop by taping regulation basketball court free throw lines in front of the can so passers by can shoot their trash into the cans. Each of the lines will feature the C-USA Tournament logo and the tournament dates in key locations like city parks, UTEP, and Fort Bliss. Set up will begin immediately on January 1 and carry on until the end of the tournament.

VEHICLES City Parks, UTEP campus, Fort Bliss Total ads and costs: 50, Trashcans

$25

15

16

INTERACTIVE OBJECTIVES •To create buzz through the use of social media.

•To generate high traffic to special events website.

•To encourage discussion and interaction among people of El Paso though social media.

daily life. People that send their pictures/video will have to put underneath any of the following hashtags: #beatthebuzzer #ibeatthebuzzer #howdoyoubeatthebuzzer?

We will create the Conference USA in El Paso Facebook, Twitter, and Instagram, where the public can interact with other fans. The fan of the week pictures will be stored in the social media pages for everyone to look at.

We will create a strong social media presence with Facebook, Twitter, and Instagram pages and the special event website.

FAN OF THE WEEK Every week there will be photo/video theme where we will ask fans to share their pictures/ video through Facebook, Twitter and Instagram.

The person who took the best picture/video of the week will be announced and featured as the Fan of the Week. Themes will include showing a photo/video about team spirit, a throwback photo/video of when you were younger that explains why you love sports, a photo/video that shows the best game or sports event you’ve been to, and we will ask people how do they beat the buzzer in their

At halftime we will ask the audience to tweet, or put on Facebook the song they want to hear during the halftime, by only stating the song and the artist and at the end the hash tag “Beat the Buzzer.” (#Beatthebuzzer)

SOCIAL MEDIA

STRATEGY

TACTICS

CHOOSE YOUR BEAT

WEBSITE

We will create the link “cusaelpaso.com” that will direct the user to the Conference USA section in the UTEP Special Events website.

The website will have all the information about dates, prices, sweepstakes, contests, the public tournament, and links to all the social media sites. There will be a link in the page where people will be able to sign up for the “BeatTheBuzzer! Tournament.”

Dr. Cornel West March 11 - 15, 2014 Don Haskins Center and Memorial Gym

M A R C H 11-15

EL PASO

Single All-Session Session VIP Res.

$270

$50

Lower Res. Middle Res.

$180 $130

$35 $25

Upper Res. Students

$80 N/A

$15 $10

Sign Up HERE for #BeatTheBuzzer! Tournament

The Conference USA Basketball Tournament has been held annually since 1995 for both men’s and women’s teams. The conference is part of the NCAA’s Division I, and participating institutions are located in the southern part of the United States. There are 16 institutions that will play in the 2014 Conference USA Basketball Tournament which are Charlotte, East Carolina, Florida Atlantic, Louisiana Tech, Marshall, Middle Tennessee, North Texas, Old Dominion, Rice, Southern Mississippi, Tulane, Tulsa, University of Alabama at Birmingham (UAB), University of Texas at El Paso (UTEP) and University of Texas at San Antonio (UTSA). The men and women’s team that win the C-USA basketball championship gain an automatic pass to the National Collegiate Athletic Association (NCAA) Division I Basketball Championship.

(915) 747-6150 facebook.com/cusaelpaso twitter.com/cusaelpaso instagram.com/cusaelpaso

Purchase any tournament pass and automatically be entered for a chance to win 2 NCAA Final four tickets in Dallas! Get your tickets today and...

Beat The Buzzer!

17

PROMOTIONS OBJECTIVES •To create fun and exciting online and offline promotions; •To create immediate relationships with our target audience that can result in long-term relationships; and •To encourage our target audience to buy individual and season tickets, and to be aware of the fun, and great opportunity they have to attend a C-USA basketball tournament.

•To increase awareness of the C-USA campaign.

STRATEGY •To capture our target audience’s awareness with fun contests and giveaways.

•To communicate with our target audience thru face- to-face contact at games.

•To inform our target audience on ticket sales through sweepstakes and statement stuffers

18

TACTICS FINAL FOUR TICKETS We will start our promotion schedule by holding a city basketball tournament for elementary and middle school students during February 10- 17. The winning team will win tickets to the final four C-USA basketball Tournament. This will help target local schools such as Socorro, and Ysleta for a chance to win C-USA tickets.

We will advertise on the Final Four at each basketball tournament.

Total: $1,000

DIRECT MARKETING OBJECTIVES •To provide detailed information on C-USA and its advantages to our target audience.

•To create traffic to the C-USA and UTEP athletics website.

•To build relationships with our target audience that can result in long-term relationships.

STRATEGY Innova has developed a variety of creative interactive tactics that will grab our target audience’s attention and encourage them to seek and buy tickets. Innova will communicate the message with a focused and targeted approach. All of these efforts will help provide an effective means to generate ticket sales and excitement.

TACTICS STATEMENT STUFFERS We have developed new statement stuffers to be enclosed with UTEP faculty’s payroll.

We will use creative photographs that identify with C-USA, and its activities associated with the campaign. The statement stuffers will be distributed in early December through early March 1st. The statement stuffers will also include C-USA facts, information on game date and times, a scheduled calendar, locations, numbers, and websites to purchase C-USA tickets.

Total: $983 2,809 copies

DIRECT MAIL We will mail out special editions of direct mail to UTEP’s alumni, and to the surrounding El Paso community with an average income of $45,000. Our direct mail will consist of 2 postcards that will be distributed on February 1st and March 1st to the East, West, North East and Central El Paso communities. The postcards will be uniquely designed with basketball graphics, and C-USA’s logo and information about C-USA, and how UTEP is co- hosting. The postcards will also consist of C-USA photographs, C-USA facts, game dates, and times. The postcards will also have information on how to purchase C-USA tickets thru mail, online, phone, or local box offices.

Total: 5,000

10,000 copies

19

PUBLIC RELATIONS AND EVENTS STRATEGY In order to reach our target audience, Innova wants to show that the target audience that the Conference USA Basketball Tournament is not nly a basketball event, but also a family event during Spring Break. The key goal is to generate hype and create excitement for the Conference USA Basketball Tournament.

Innova will use a number of tactics ranging from having under privilege kids going to the women’s team games and using social media to share pictures of Conference USA. Also, hosting local area contests all with the goal of encouraging sales and awareness. These tactics will help people keep the Conference USA tournament on their mind during the two months.

OBJECTIVES • To increase awareness by supporting the campaign through use media interviews.

• Maintain a relationship with the El Paso community through multiple events.

• To develop more interest with our target consumer group about Conference USA. • To develop and increase traffic on all of our social media sites.

20

TACTICS MILITARY NIGHT AT CONFERENCE USA We will have participants pay three dollars each to shoot a ball into the basket. First 25 people to sign up will have the chance to shoot the ball for twenty-five seconds. All proceeds will be donated to the Wounded Warriors fund. The winner (the person who makes the most shots, will win a signed Conference USA basketball by the whole UTEP team.) We will have this event at each game starting with the #BeatTheBuzzer tournament. As a result, we will generate all proceeds to the Wounded Warrior Project.

RADIO/TELEVISION INTERVIEWS We will schedule interviews on all local television networks channels CBS, ABC, FOX, KINT TV and NBC We will have a three-minute interview with the head coach of UTEP and the Commissioner of Conference USA. The interview questions will consist of how many teams will play, the price of the tickets, UTEP’s chances of winning, and what entertainment will they provide for the whole family. The interviews will be scheduled at 6 p.m. when people are getting home from work to watch the news.

Radio Schedule for Conference USA: Sixteen teams will include Charlotte, FIU, Florida Atlantic, Louisiana Tech, Marshal, Middle Tennessee, North Texas, Old dominion, Rice, Southern Miss, UAB, UTEP, Texas- San Antonio, Western Kentucky, East Carolina, and Tulane.

To have the biggest response from listeners we will have an interview from the most well known schools that are competing. The interview will consist of the host having a Q & A session with the school representatives. Also, they will provide information on other activities associated with the tournament as well as information during the end of the interview on where to go buy tickets and merchandise. We will call the teams that are out of town to set up the time they will do the interview.

February 10, 2014(morning drive hour) Tulsa (Danny Manning) interview with KOFX 92.3 – Q and A, and insight on players and upcoming activities and location of the tournament.

February 12, 2014 (afternoon Drive) Rice (Ben Braun , Greg Williams ) call in interview with KOFX 92.3 (Q and A) February 14, 2014 (morning drive hour) LA Tech (Micheal White, Teresa Weatherspoon) call-in interview with 104.3–Q and A February 17, 2014 (afternoon drive) Charlotte (Alan Major, Cara Consuegra) call-in

interview with KOFX 92.3-(Q and A) February 27, 2014(morning) University of Texas- San Antonio (Brooks Thompson, Lubomyr Lichonczak)- call-in interview 102.1 (Q and A) March 3rd, 2014 Final Interview (afternoon) UTEP (Tim Floyd, Britton Banowsky (Commissioner of Conference USA)- This interview will tie-in everything.

DOWNTOWN LIONS CLUB We will have a representative of UTEP Basketball speak at the monthly meeting of the Lions Club. (1 meeting) The Lions Club have meetings every second week of the month. It would be really beneficial to get their support in helping promote the Conference USA Basketball Tournament. They are an older audience, some retired, and with disposable income.

TAILGATING Due to high demand on the people we have interviewed when we were gathering data, many people were interested in basketball tailgates. Tailgating brings people together in a pseudo outdoor party in which people will celebrate the team they are cheering.

Before the beginning of every game we would encourage the El Paso community to have a nice family friendly tailgate.

PRESS KIT We will inform and develop a relationship with the local media with the distribution of press kits. Those media that will receive the press kits will include radio stations, local television stations and journalist with ties with the local newspapers. Included first in the press kit will be the press release paper, which will describe in detail all of our promotional and public relation events with a contact number so they can call us to keep them up to date.

Also, the press kit will include a DVD containing commercial spots for television and radio, highlights of past games, a Conference USA T-shirt, and Conference USA stickers. The media will be an essential tool to help us build a successful campaign.

with High School Buster Groups and also have a tie in with UTEP student organizations that will assist with the tournament .The team that wins the #BeatThe Buzzer tournament will win tournament passes.

Cost: $250

#BEAT THE BUZZER! TOURNAMENT In order to drive awareness, Innova came up with a plan for not only high schools in the El Paso County, but also local recreational teams and radio stations to have a five on five basketball Tournament located at the Memorial Gym. People will take pictures and upload it on their Instagram, using the hash-tag #BeatTheBuzzer! This will create free publicity, which will spread awareness in the El Paso Instagram community. The tournament itself will be free for the public to register and attend.

We will hire referees, janitors, security and work

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CAMPAIGN EVALUATION In order to determine if our campaign was successful, we have determined what information will need to be collected by the end of the C-USA Basketball Tournament.

•Obtain the number of weekly impressions for our billboards from Clear Channel Outdoor •Determine the Spring Arbitron ratings of radio stations and programming •Determine the Nielsen ratings of TV stations and programming •Obtain the number of newspapers sold and multiply by average viewership per paper to determine reach •Count likes and shares of posts through social media •Implement a web counter on the UTEP Special Events website to count unique webpage views and return visits •Obtain the number of tickets sold for certain movie showings where our TV spot will air at El Paso Cinemark locations •Count all-session ticket sales and individual ticket sales •Using ticket scanning equipment, count how many individuals attend each game •Provide an exit-survey during all games to ask audience members how they found out about the C-USA Basketball Tournament and if they attended and liked the Fan Fiesta

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