Amda lc 11 19 13 lieberman communications work samples with email 89 pages by Cynthia Lieberman

From: To: Subject: Date: Attachments:

Cynthia Lieberman Bernadette Mindiola Lieberman Communications Tuesday, November 19, 2013 9:03:38 AM image001.png image002.png image003.png image004.png image005.png image006.png LC PR SAMPLES - CORP - NON ENTERTAINMENT SAMPLES - FINAL.pdf LC PR SAMPLES - DR OZ - CLIPPINGS-CREATIVE IDEAS-LAUNCH PHASE PLAN - FINAL.pdf LC PR SAMPLES -SEINFELD COLLEGE TOUR - PR CREATIVE-RELEASES-MKTS-TRIVIA-MKTG - FINAL.pdf

Hello Bernadette, As requested, attached are writing and PR Plan examples for DR. OZ (which garnered 362Million media impressions at launch), the Sony Seinfeld College Campus Tour (42 million media impressions) and examples of corporate and non-entertainment press releases and media alerts. Please let me know if this helps and if there is anything else you need or wish to add or delete. Best, Cynthia

Cynthia Lieberman Cynthia Lieberman | liebermanc@gmail.com (818) 368-3808 off | (818) 416-6161 cell

ABOUT THE SEINFELD CAMPUS TOUR The Seinfeld Campus Tour hits the road in Orlando on August 4,, 2008, logging over 10,000 miles with pit stops at college campuses and national and local retail outlets in top 50 metropolitan markets, and wrapping up in Cincinnati on October 31, 2008. During this pioneering cross-country tour, the Seinfeld experience will target the 70 million-strong millennial generation, distributing over 1,000 pounds of black & white cookies, Snickers and Twix during a three month period. Tour Stops • Cities include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston, Atlanta, Detroit, Phoenix, Orlando, Minneapolis, Cleveland and more • Colleges include New York University, UCLA, Boston College, Ohio State, University of Michigan, Arizona State and UC Berkeley • Best Buy retailers and local college-focused retail stores across the nation Bus Interior • A mini-museum of such Seinfeld treasures as original costumes and propos from iconic episodes, an original script, and an Emmy® Award • TV screens displaying a presentation featuring the most iconic moments from the show • A “Scene It? Lounge” featuring two TVs where consumers can sample the DVD game debuting nationwide this fall • Bins of Seinfeld foods such as Twix, Snapple, black & white cookies, Snickers and Diet Dr. Pepper • A Kramer’s Yogurt Bar featuring non-fat frozen yogurt • Three laptops to explore Seinfeld MySpace, Seinfeld Facebook and the Seinfeld web site which links to the TOUR and all STATION sites • A wall of Seinfeld framed production and gallery stills with behind-the-scenes captions Bus Exterior • A "video testimonial booth" where attendees can shoot their own user-generated content, such as character impressions, favorite Seinfeld episodes and real-life Seinfeld moments. • 60 foot-long, bio-diesel fueled bus • Three Seinfeld branded tent-tops and three interactive laptop kiosks where consumers can explore everything Seinfeld • The Monk’s Diner Plate Toss where attendees throw a Seinfeld frisbee through slots in the wall to win prizes • The Marine Biologist Hole-in-One where attendees attempt to putt a golf ball into the whale’s blowhole to win a SONY digital camera Digital Features at Seinfeld URL • Online postcards • Personal profile page elements • Prize drawings and contest results • User-generated content • Photos from previous stops • Screen promos, Sein-imation and show presentation • Links to other Seinfeld sites Giveaways • Sony Video Walkman, Sony Cyber-shot digital cameras, USB bracelets, T-Shirts, hats, door hangers and digital take-aways ... and other Seinfeld branded promotional items

INITIAL PR PLAN FOR SEINFELD 30-CITY COLLEGE TOUR PROPOSAL August-October 2008 SEINFELD, one of the most watched network television shows of the 1990s, continues to dazzle audiences in syndication. A critical favorite, 'the show about nothing' has developed a cult-like following of viewers who can recite lines from complex plots, subplots and inside jokes that tout: The Puffy Shirt, Low Talker, Chocolate Babka, Big Salad and much more. As the New York Times has noted, “If sitcoms had a Hall of Fame, ‘Seinfeld’ would be the latest inductee and ‘I Love Lucy’ the original.” The show is timeless, and its audience is endless. As the show enters its fourth sales cycle in syndication, SONY PICTURES TELEVISION, a SONY PICTURES ENTERTAINMENT COMPANY, will embark on THE SEINFELD COLLEGE TOUR: a targeted college tour designed to introduce SEINFELD to the college market, increase brand recognition, reinforce brand to existing audiences and offer PR support to SEINFELD affiliates. PR efforts will be designed to enhance Snap Marketing’s college campus efforts—a mobile Seinfeld Tour Bus traveling to select locations on or near college campuses in major markets nationwide. Additionally, we will focus attention on and work closely with news departments at Seinfeld affiliates to support PR efforts. Press efforts will include handling all local, print, broadcast and radio support of project in markets on Tour and will suggest appropriate national placements, as well. Our efforts will focus on the Tour Bus’ schedule and offer the following suggestions to enhance the project’s PR potential, by adding in elements to strengthen potential print and broadcast segments around the country:

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Consumer Broadcast Launch Of Virtual Seinfeld: We suggest the Tour Bus kicks off the Tour outside the Letterman Show or on the Today Show plaza with Jerry and other cast members on set, to talk about the Seinfeld Phenomenon and the memorabilia that will travel around the country. Topics would include anecdotes about iconic phrases and episodes, such as: •

The Puffy Shirt, the Man Bra, Tom’s Diner, Mendy’s, Master of Their Domain and more. If it can be arranged, we suggest that Kramer is the added value surprise element who actually drives bus to media outlet. (When we worked with Phil Keoghan, host of Amazing Race, we launched his No Opportunity Wasted Tour, a cross-country trip for Phil and his dad in a BMW Cruiser to major markets, on The Early Show set. Their bus left CBS’s Early Show studios and was on its way to destinations across the country.) Video to hit YouTube that evening; additional New York-based national media opportunities such as PEOPLE, AP, are likely as well.

As an alternative, if Jerry Seinfeld were on site at Orlando stop, we suggest Orlando FPEC initial stop could launch the Tour, with a satellite hook up to all participating Fox stations. We suggest hitting the 7-9 AM news block live from Orlando with Jerry and available cast and Sony exec on site to offer tour talking points. Footage would be repeated throughout the day on later broadcasts. College Tour would be discussed noting dates in each market. After FPEC, onsite visits - coverage would be arranged for all affiliates as bus arrives in each city. In Orlando, interviews with Sony Execs would be offered to trades such as TV Week, Variety, and/ or Broadcasting & Cable, and to local Orlando press. Consumer Launch location will be determined by Tour Bus Schedule, availability, timing and client priorities. Do Something For Seinfeld--Volunteer Efforts—We suggest adding a non profitcharitable element to the TOUR by partnering with an organization that appeals to this demographic, such as Do Something, to lend additional support and visibility. Do Something is an international not for profit that encourages volunteerism in 25 year olds and articulated by their motto, “Young People Can Change the World.” We suggest that Do Something members “Do Something For Seinfeld:” • Call Someone Who Cares – a program that encourages students to turn in their old/used cell phones to a shelter for battered and abused women. • Seinfeld Soup Kitchen - Donate cans of soup to feed the homeless. We could coordinate activity with local chapter of Do Something’s headquarters the day before Tour Bus arrives to promote additional attention. -2-

Learn Something About Seinfeld—VIP Panel—To add another level of interest and media potential to the Tour, we suggest working with lead communications school such as NYU, BU, or Syracuse University to create a panel of Seinfeld Experts….Larry David, Sony exec, Jerry Seinfeld, top ad exec, etc. Topic of discussion: The Seinfeld Phenomenon: How a Show about Nothing Became Something. The panelists and topic points would be of interest to college students and mainstream media, further expanding the reach of the Tour. Additionally, panel could be web cast and fed to college radio/television stations on tour itinerary. Resulting footage could be fed onto Tour Bus monitors and fed onto YouTube. Cooking With Seinfeld—We might also suggest that a famous chef or TV chef such as Guy Fieri of Food Network’s “Diners, Drive Ins and Dives” could create one of the recipes offered on the Truck. Seinfeld has so many wacky food references, from soup to babka, to fusilli Jerry to cereal and marble rye, and the show’s diner visits were legendary. If we could work with a celebrity chef to create Seinfeld recipes, we could extend the reach of the story into food pages of local newspapers. We might also suggest that we collect recipes by email of diner recipes…and at the end of the tour release IN THE BOOTH with SEINFELD….a book of Seinfeld Diner Recipes….Resulting Recipes could appear in Book form or on food sites such as gourmet.com. Chowhound.com, epicurious.com, Manhattan Users Guide.com, etc. Additionally, with connection to Guy Fieri, The Seinfeld College Tour/ Diner Food, etc. might be pitched as a Seinfeld One off to Food Network. Socializing With Seinfeld—This demographic meets, connects, shares and collaborates by forming virtual communities involving content and technology. We suggest working with MySpace to create a Seinfeld Tour profile to connect Seinfeld fans around the country, linked to the Sony website. Sony could maintain, loading pictures, videos as Tour develops. A Seinfeld Tour Blog could be created, updated and maintained throughout the Tour. Chats with Talent could be offered throughout Tour schedule. Seinfeld websites such as Seinology.com could also be counted on to offer and update Tour BUS schedule. Starring with Seinfeld—Working with SONY, we suggest offering video of college students who’d be integrated into old show footage, which becomes downloadable and is then sent to each participating student’s cell phone. Season premiere and tour schedule would also be included, so friends could alert friends at upcoming locations of video opportunity. Phone Call from Seinfeld—Working with SONY Ambassadors, we would coordinate sign-up for college students to receive an automated phone message reminder from one of the Seinfeld cast members alerting them to date/ time bus will arrive at College Campus. MySpace Seinfeld Page could offer phone sign up information. -3-

On the Radio With SEINFELD-We can help create and select Seinfeld Trivia Quiz for SONY to offer local radio stations on Tour…SONY TVs, phones, computers could be offered as prizes. We would offer mini EPK with audio clips and Seinfeld cast interviews and talking points for hosts to further bolster the Tour. Additionally, once we know Jerry Seinfeld’s schedule, we suggest scheduling a Seinfeld Satellite Radio Tour to promote the Tour Bus Schedule. The SEINFELD ‘Night Before Tour’- Working through SONY BMG Ambassadors, we suggest offering a Three Hour Block of the best of Seinfeld to Colleges on Tour for Midnight Screenings….All ticket proceeds go to CHARITY (Do Something for Seinfeld). ‘The Night Before Tour’ introduces Seinfeld to student populations and encourages attendance at Tour Bus. When it is possible to coordinate with Jerry Seinfeld’s Tour Schedule, we’d suggest that Jerry make a Surprise appearance. Pre-Tour: − Work with FOX PROMOTION DIRECTORS CONVENTION (FPEC) to publicize Tour bus with potential Jerry Seinfeld interview − Work with National Outlet such as TODAY or LETTERMAN to Offer Jerry Seinfeld interview and Tour Bus Preview (with Kramer) − Work with Seinfeld Talent Schedules to determine TOUR Appearances, EPK interviews − Determine Jerry Seinfeld Schedule for TOUR Appearances, Possible Satellite Radio Tour and EPK interview − Connect with Local SEINFELD Affiliates regarding Tour Schedule − Post information on Tour Schedule in Local Newspapers-Radio Stations − Pitch local Newspaper Outlets SEINFELD PHENOMENA Piece to promote Tour Bus arrival − Create Mini EPK and send Best of Seinfeld Moments with Quotes from Seinfeld talent to local radio stations and television affiliates to bolster coverage. Affiliate Stations would get exclusive element—i.e. be the only market outlet to get interview with Jerry. − Create Radio Trivia Quiz and Talking Points for DJs − Media Training for Ambassadors—Talking Points and Media Training is suggested and would be offered to Tour Ambassadors facing press for each stop − Approach FOOD NETWORK regarding Guy Fieri and potential SEINFELD Special − Approach Non Profit such as DO SOMETHING to determine tie in interest − Suggest Talent for VIP Panel and work with SONY to facilitate − Create MySpace page and Linked Seinfeld Tour Website - 4-

Tour Schedule: − Coordinate arrivals, shot lists and requirements of all SEINFELD affiliates for Tour: This could take the form of onsite remotes, weather reports from Tour Bus, b roll of tour bus arrival, key interviews with talent or execs. − Handle all outreach and media requests from local print and broadcast outlets for TOUR Coverage. Coordinate all requests for photography, press release info, audio, video clips and handle all requests for interviews and follow up questions. − Communicate regularly with onsite publicist MySpace page maintenance including photo, video selection and blog creation YouTube Maintenance. − SONY/ SEINFELD TOUR Website Maintenance − Clip Retrieval and Reporting of All Coverage back to Client − Budget: July 15- October 15, 2008: xxxx Budget includes all press outreach, creation of press releases; cast scheduling and coordination for media interviews; development of radio trivia quiz and talking points; outreach to Food Network to determine interest in tying into Tour; outreach to Do Something or other Charity to determine interest to tie in to TOUR; status reports and clip reports to client. − Not included in budget: Media Training, Production Costs of EPK and other video/ audio production. MySpace, YouTube or SONY/ Seinfeld Website Maintenance. VIP Panel Event Coordination; Night Before Tour Coordination. These will be budgeted separately, as required.

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Sony Pictures Television Launches Major Cross Country Tour to Bring Nationwide “Seinfeld” Experience Directly to Viewers Across America Customized 60-Foot Long ― Seinfeld‖ Bus Embarks on 26-City Sports, Entertainment and College Campus Venues LOS ANGELES, CA (August 1, 2008) - On August 4, 2008, Sony Pictures Television (SPT) will set out on a 26-city, 10,000 mile ― Seinfeld Campus Tour‖ in a 60-foot long ― Seinfeld‖ branded, bio-diesel fueled bus experience designed to integrate the show directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic. ― The show that made phrases ‗Yada Yada Yada,‘ ‗Master of your Domain,‘ ‗Shrinkage‘ and ‗No Soup for You!‘ part of American culture is every bit as compelling today as it was during its original run,‖ said Robert Oswaks, President, Marketing, Sony Pictures Television. ― ‘Seinfeld‘s‘ continued strength with the Adults 18-49 demographic coupled with its growth among a new generation of viewers is a testament to the program‘s superior quality, timelessness and longevity. As a result, we think ‗The Seinfeld Campus Tour‖ will serve as the ideal way to reinforce the show‘s iconic comedy and perpetual humor among college students and participants across the country.― The Experience In addition to numerous tailored promotional events during the ― The Seinfeld Campus Tour,‖ participants coast-to-coast will have access the fully-equipped tour bus, wherein they can enjoy ― Seinfeld‖-inspired snacks and engage in a wide-variety of ― Seinfeld‖themed experiences, including:       

A mini-museum of such ― Seinfeld‖ treasures as original costumes, the Emmy® Award for Outstanding Comedy Series, an original script and props from iconic episodes, including the Estelle Costanza Doll and the Fusilli Jerry statuette TV screens displaying a presentation featuring the most iconic moments from the show A― Scene It? Lounge‖ featuring two TVs where consumers can sample the DVD game debuting nationwide this fall Bins of ― Seinfeld‖ foods such as Twix, Snapple, black & white cookies, Snickers and Diet Dr. Pepper A Kramer‘s Yogurt Bar featuring non-fat frozen yogurt Three laptops to explore ― Seinfeld‖ MySpace, ― Seinfeld‖ Facebook and the ― Seinfeld‖ Web site which links to the tour and all station sites A wall of ― Seinfeld‖ framed production and gallery stills with behind-the-scenes captions - more -

Seinfeld Cross-Country Bus Tour – Page 2 Outside the bus, visitors will be treated to a truly interactive ― Seinfeld‖ experience in the approximately 1,700 sq/foot ― Seinfeld‖ compound. Under tented kiosks, participants will have a chance to win great prizes such as Sony Video Walkmans, Sony digital cameras and ― Seinfeld‖ prize packs while playing classic carnival games—with a ― Seinfeld‖ twist—including a ― Marine Biologist Hole-in-One‖ putting game and a frisbee game called ― Monk‘s Diner Plate Toss.‖ “Do Something with Seinfeld” In a nod to one of ― Seinfeld‘s‖ most unforgettable characters, the Soup Nazi, Sony Pictures Television is partnering with Do Something (www.DoSomething.org), a national organization that encourages 3.3 million 25 and under young adults a year to make a difference in their community, for ― Do Something with Seinfeld,‖ a college campus canned soup drive. For more information on ― Do Something with Seinfeld,‖ go to www.DoSomething.org or www.seinfeld.com. About “Seinfeld” ― Seinfeld,‖ which premiered in 1990, set the meandering course for four single friends living in New York. ― Seinfeld‖ earned a well-deserved reputation for generating watercooler conversation with brilliantly-spun storylines about Jerry (Jerry Seinfeld), George (Jason Alexander), Elaine (Julia Louis-Dreyfus) and Kramer (Michael Richards), oftrepeated conversation snippets and unapologetic glee for a revolving line-up of quirky friends, relatives, dates and urbanites. The series‘ scenarios have spawned such memories as puffy shirts, close talkers, big salads, black & white cookies, shrinkage, killer envelopes, masters of their domain, marble ryes and, well, yada yada yada. With a place in the pantheon of classic television series, and a litany of ― Seinfeld-isms‖ and references still used, millions of viewers still agree: Junior Mints and chocolate babkas all around, double-dipping into a ― Seinfeld‖ episode is never like re-gifting. ― Seinfeld‖ changed the landscape of television forever, leaving NBC in 1998 as the number one Nielsen-rated series on television. The long-running show was nominated for 57 Emmy Awards® during its reign, winning a total of 13, including Outstanding Comedy Series and Outstanding Writing for a Comedy Series. In its current season in syndication, ― Seinfeld‖ consistently ranks as the #1 off-network comedy across all key men and adult demographics, and still stands as one of the highest rated of any off-net sitcom on television with airings on both broadcast stations and TBS. It airs in 197 markets, covering 99% of the country. ― Seinfeld‖ has been renewed for a third cycle by its stations and second cycle in cable, keeping the show on the air through 2011. About Sony Pictures Television: Sony Pictures Television is one of the television industry‘s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as - more -

Seinfeld Cross-Country Bus Tour â&#x20AC;&#x201C; Page 3 first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN, and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses, for Sony BMG and for iN DEMAND's high-definition channel Mojo, and is part owner of national media sales company ITN Networks, Inc. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company. ### Contact: Cynthia Lieberman Sony Pictures Television 310-244-3792

This Fall, DOSOMETHING.ORG and SONY PICTURES TELEVISION will launch a national canned food drive entitled “DO SOMETHING with SEINFELD” to encourage young people to take action in their communities, on their college campuses and with their friends. For more information, go to www.dosomething.org or www.seinfeld.com. DOSOMETHING.ORG believes young people have the power to make a difference. The organization leverages communications technologies to enable young people to convert their ideas and energy into positive action. They inspire, empower and celebrate a generation of doers: young people who recognize the need to do something, believe in their ability to get it done, and then take action. Their website is a community where young people learn, listen, speak, vote, volunteer, ask, and take action to make the world a better place. Currently, only 23% of this generation actively volunteers. Their hope is to create a do something generation: a world where more than 51% of young people are involved with community action. DO SOMETHING FACTS:    

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Do Something is one of the largest national organizations for young people and social change. In 2007, Do Something reached over 11 million young people, age 25 and under Do Something believes young people have the power to make a difference providing a community where volunteer opportunities await them in multiple causes. Do Something leverages communications technologies to enable young people to convert their ideas and energy into positive action by providing the tools that they need in taking the first steps in social change. Do Something aims to end the inactivity gap: o 81% of young people say they want to volunteer o But only 23% actually do o That leaves 58% of young people who are passionate and inspired yet no organization is speaking to them in their language and making it easy for them to volunteer Do Something speaks to that passionate and inspired 58%, The Inactivity Gap, and makes it exciting, accessible and impactful for them to take action in their communities. Do Something provides the resources that young people need, to take action and actually ‘do something!” ###

Contacts: Aria Finger Do Something 212.254.2390 x229

Teni Halburian Sony Pictures Television 310.244.6340

Seinfeld "The Campus Tour" Affiliate Market List with Tune-in Info, Promo News Director Contact Info Destination City Atlanta Birmingham Boston Chicago Cincinnati Cleveland Columbus DC Detroit Hartford Indianapolis Jacksonville LA Madison Milwaukee Minneapolis NYC Orlando Philadelphia Phoenix Raleigh San Diego San Francisco San Jose Santa Barbara Scranton St. Louis Tucson

Station Affiliate WPCH_IND WBRC_FOX WFXT_FOX WFLD_FOX WXIX_FOX WJW_FOX WSYX_ABC WTTG/WDCA_FOX/MYNET WJBK_FOX WTIC_FOX WXIN_FOX WAWS_FOX KCOP_MYNET WKOW_ABC WITI_FOX KMSP_FOX WNYW_FOX WKCF_CW WTXF_FOX KSAZ_FOX WRAZ_FOX XETV_FOX KTVU/KICU_FOX/IND N/A KEYT_ABC WOLF_FOX KTVI_FOX KMSB_FOX

Tune-In M-F 1ST Run 6:30P 6:30P 7:00P 6:30P 7:30P 7:30P 11:30P 7:30P 7:30P 12:00A 7:30P 7:30P 10:00P 10:30P 6:30P 6:30P 7:30P 11:00P 7:30P 10:30P 11:35P 11:00P 7:30P 7:30P 10:30P 6:30P 5:00P

Tune-In M-F 2ND Run 11:00P 11:30P 11:30P 11:00P 12:30A 11:00P 2:05A 12:00A 11:30P 12:30A 11:30P 11:30P 10:30P

Promo Director Rich Klenk Deanne Bivins Susan Pascal Dominic Mancuso Tony Phillips Kevin Salyer Michael Hansen Jim Ladas Keith Stironek Steve Ratner Kurt Tovey Buffy Walsh Kathleen Bracken Jill Genter Lori Wucherer Scott Brady Brian Blum Steve Rifkin Audrey Fish James Girodo Kevin Kolbe Judy Albrecht Jeffrey Holub

10:30P 11:00P 11:00P 11:30P 11:00P 11:00P 12:35A 11:30P 9:00P

Tune-In SA/SU 1ST Run SA 6:30P SA 5:30P SA 7:00P SA 6:00P SA 7:30P SA 7:30P SA 11:30P SA 7:30P SA 7:30P SU 12:00A SU 5:00P SA 6:30P SU 10:00P SA 10:30P SA 6:30P SU 10:30P SA 7:30P SA 11:00P SA 7:30P SU 11:00P SU 2:00A SA 7:00P SA 7:30P SA 5:00P SA 12:30A SA 11:30P SA 11:30P

Jeffrey Martin Steve Phillips Kathryn Collett Brian Baltosiewitch

jeff.martin@keyt.com

11:00P 11:30P 10:30P

rich.klenk@turner.com

deanne.bivins@foxtv.com susan.pascal@foxtv.com dominic.mancuso@foxtv.com tphillips@fox19.com kevin.salyer@foxtv.com mhansen@sbgnet.com jim.ladas@foxtv.com keith.stironek@foxtv.com sratner@tribune.com

ktovey@tribune.com bwalsh@tvjaxfl.com kathleen.bracken@foxtv.com jgenter@wkowtv.com lori.wucherer@foxtv.com scott.brady@foxtv.com brian.blum@foxtv.com srifkin@hearst.com audrey.fish@foxtv.com jim.girodo@foxtv.com kkolbe@fox50.com judya@fox6.com jeff.holub@kicu.com

sphillips@fox56.com kathryn.collett@foxtv.com

bbaltosiewich@kmsb.com

Phone (404) 575-9644 (205) 322-6666 (781) 467-1470 (312) 565-5557 (513) 562-2447 (216) 432-4205 (614) 481-6630 (202) 895-3151 (248) 552-5260 (860) 723-2167 (317) 687-6523 (904) 642-3030 (310) 584-2259 (608) 274-1234 (414) 586-2121 (952) 946-5701 (212) 452-5874 (407) 389-7659 (215) 982-5270 (602) 262-5113 (919) 595-5103 (858) 650-6030 (510) 874-0542

News Director NO NEWS James Finch Lisa Hall Andrew Finlayson Steve Ackermann Sonya Thompson Laura Tucker Phil Metlin Dana Hahn Robert Rockstroh Gavin Maliska Gene Ross Jose Rios Al Zobel Jim Lemon William Dallman Dianne Doctor Barb Maushard Kingsley Smith Douglas Bannard Rick Gall Tauna Lange Edward Chapuis

(805) 882-3959 Jim Bunner (570) 970-5610 Erik Schrader (314) 647-2222 (520) 770-5405 Bob Richardson

Email NO NEWS james.finch@foxtv.com lisa.hall@foxtv.com andrew.finlayson@foxtv.com sackermann@fox19.com sonya.thompson@foxtv.com ltucker@newscenter.sbgnet.com phil.metlin@foxtv.com dana.hahn@foxtv.com brockstroh@tribune.com

gmaliska@tribune.com gross@tvjaxfl.com rios@fox11.com azobel@wkowtv.com jim.lemon@foxtv.com bill.dallman@foxtv.com dianne.doctor@foxtv.com bmaushard@hearst.com kingsley.smith@foxtv.com doug.bannard@foxtv.com rgall@wral.com taunal@fox6.com ed.chapuis@ktvu.com jim.bunner@keyt.com

Phone (205) 583-4337 (781) 467-1326 (312) 565-5510 (513) 562-3733 (216) 432-4285 (614) 481-6667 (202) 895-3002 (248) 552-5138 (860) 723-2050 (317) 687-6540 (904) 642-3030 (310) 584-2014 (608) 273-2727 (414) 586-2160 (952) 944-9999 (212) 452-3530 (407) 645-2222 (215) 982-5544 (602) 262-0452 (919) 821-5555 (858) 650-5420 (510) 874-0395

eschrader@wnep.com

(805) 882-3933 (570) 346-7474

brichardson@kmsb.com

(520) 770-5470

SEINFELD TRIVIA •

Seinfeld began as “The Seinfeld Chronicles” in 1989, scheduled as four half hour specials.

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The original script was called "Stand Up." It was to be a 90-minute mockumentary about how a stand-up comedian writes his jokes based on his everyday life. It was to air in place of "Saturday Night Live" for one night. NBC liked the script so much that they decided to develop it into a pilot instead.

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Larry David was the original voice of Newman in "The Revenge," but Wayne Knight overdubbed the voice for syndication.

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The restaurant exterior belongs to Tom's Restaurant, which is the same restaurant that was immortalized in the Suzanne Vega song "Tom's Diner." It is near the Columbia University campus in Manhattan at West 112th Street and Broadway.

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Jerry tells a polygraph examiner that his address is 129 West 81st Street.

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Michael Richards always wore clothes one size too big to make Kramer appear to be laid back and loose. The costume department always fitted Jason Alexander (George) with an outfit that was one size too small. This was done to make him look not cool.

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Jerry is the only character to appear in every episode. Elaine does not appear in "The Seinfeld Chronicles" and "The Trip" (Parts 1 and 2), Kramer does not appear in "The Chinese Restaurant" and "The Pen," and George does not appear in "The Pen."

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In the very first episode, the first conversation was between George and Jerry about a button. In the very last episode, when they were sitting in jail, the last conversation they had was the same thing about the button.

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The Soup Nazi is based on the actual owner of a take-out soup business in Manhattan on West 55th Street between Broadway and 8th Avenue.

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Jerry Seinfeld turned down an offer from NBC that would have made him $110 million for a tenth season of the show.

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In a season three episode, George can be seen wearing a baseball shirt that says "Broadway Bound". Jason Alexander appeared in a play of this name by 'Neil Simon' during its original New York run.

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In addition to Jerry having a sister who is only mentioned once (in "The Chinese Restaurant"), George has a brother who is mentioned twice in the series (in "The Suicide" and "The Parking Space"). Elaine has a sister, Gail, who she visits in St. Louis, and who she calls after she sends Gail's son her exposed nipple Christmas card. © 2008 Sony Pictures Television Inc. All Rights Reserved.

SEINFELD TRIVIA – PAGE TWO •

In the episode in which Kramer options his coffee table book for a movie and moves to Florida, several newspaper headlines are featured as he runs for condo council president. In smaller print on these pages, other headlines read, "Larry David Gets Hole in One" "Larry David Injures Elbow", and "Larry David Never To Play Golf Again".

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As Kramer became more popular, his entrance applause grew so prolonged that the cast complained it was ruining the pacing of their scenes. Directors subsequently asked the audience not to applaud so much when Kramer entered.

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In the episode where George thinks someone stole his glasses from the gym locker room, he is eating a bag of Rold Gold pretzels. At the time, Jason Alexander was a spokesman for the product.

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Jerry’s favorite superhero is Superman. Jerry’s Superman magnet on the refrigerator first appeared in season four episode “The Shoes.” In some episodes, a Superman figurine can be seen on Jerry's bookshelf, Jerry wears red and blue which are the colors of Superman's uniform, and Jerry and George ponder what Superman would do in their situation.

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Danny DeVito, Nathan Lane, David Alan Grier, Larry Miller, and Brad Hall were considered for the role of George.

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In early episodes, Jerry's apartment number switches from 3A to 5A.

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In the series finale, Kramer suggests that he, George, Elaine, and Seinfeld do a musical such as "Bye, Bye, Birdie" or "My Fair Lady". Jason Alexander, who plays George, did in fact star in Bye Bye Birdie as Albert Peterson in 1995.

•

In one of the episodes, Jerry is walking down the street with one of his buddies, and in the background, there's a building with a sign on it that reads "Kal's Signs." Jerry Seinfeld's real life dad's name is Kal, and he really made signs for a living.

•

Jerry and George have been best friends since George fell on Jerry’s head while climbing rope in gym class.

•

The last word uttered in the last episode, during the epilogue (from prison) is from Jerry, and that word is "cafeteria".

SEINFELD MILESTONES The “show about nothing” made an indelible mark on American popular culture during its nine-year run on NBC—and it is still the number one program in all of syndication among the adult 18-49 demographic. •

NBC premiered a pilot episode entitled “The Seinfeld Chronicles” on July 5, 1989. A year later, on May 31, 1990, Seinfeld debuted as an NBC summer series with its now-familiar foursome.

•

By season four, Seinfeld cracked Nielsen’s top 25. A year later, in 1993, Seinfeld inherited its popular Thursday 9pm timeslot, where it remained until its final season in 1998.

•

Seinfeld won its first Emmy Award for Outstanding Comedy Series in 1993. The show was nominated for the same award every year from 1992 to 1998.

•

During its run, the Seinfeld series was honored with more than 20 major awards and nearly 60 award nominations. In addition, the series’ stars received a combined 60 top nominations and more than 20 awards for their individual performances.

•

In 1995, Seinfeld nudged past ER to become Nielsen’s top-ranked show.

•

In 1995, the show went into syndication, with a record 210 stations. Seinfeld ran for 9 seasons on the NBC network, with a total of 180 episodes.

•

The final episode of Seinfeld aired on May 14, 1998 to 76 million viewers, the largest entertainment show audience in 5 years.

•

Seinfeld is currently syndicated to over 100 countries across the globe.

•

In 2002, Seinfeld was voted the No. 1 “Greatest Show of All Time” by TV Guide (cover, May 2002).

•

The first Seinfeld DVDs were released on November 23, 2004. With over 9 million DVDs sold in the U.S. alone, Seinfeld is considered one of the most successful DVD franchises ever.

•

According to a recent Google search, there are approximately 7,690,000 sites dedicated to the Seinfeld television show.

•

Seinfeld outperforms every current network sitcom among men 18-49, including My Name is Earl, The Office and Two and a Half Men.

TOP 20 "SEINFELD" SMS CODES AND DEFINITIONS SMS Code

Term

ANTDNT

Anti-Dentite

BIZ (Name)

BNAKED

CTLKR 2xDP

FSTVS

HAND TIG LO TLKR MLOOG

MNHND MYD NS4U OUTT RAS RGFTR SHKSAPL SHNKG

Definition

One who discriminates against people of the dental profession, often making sly, prejudiced remarks against dentists, and suggesting that dentists should have their own schools. Bizzaro (Enter proper name, The exact opposite of everything that is associated with the given person i.e. Jerry) (ie. his/her friends, mannerisms, the layout of his/her apartment, etc.). Or, when a person (usually a loser) does the exact opposite of everything he/she usually does to realize success. Buck Naked What a man might call himself under the following conditions: 1) he is trying to convince his mother that he isn't gay, but is a porno actor under that name; 2) he is trying to convince his girlfriend that he is gay, so they can break up (only she doesn't believe him, hence he tries to turn her off by telling her that he is a porno actor under that name). Close Talker One who stands very close to a person while engaging in conversation. Double Dip The act of dipping a chip into a bowl of salsa or other dip, taking a bite, then dipping the same chip back into the bowl. Likened to putting one's entire mouth in the bowl of dip. Festivus An alternative, non-religious holiday created by Frank Costanza and helped to be made popular by Cosmo Kramer. Slogan: “Festivus, a holiday for the rest of us.” Having Hand Having the upper hand in a relationship. It Girl, The The girl/woman in school that everyone wants to date. Low Talker A person who speaks in a very low, sometimes sub-sonic, voice. Magic Loogie When someone spits at someone else in contempt, and the following happens: the spit hits the first person, then makes a right turn in midair and hits a second person in the shoulder, causing him/her to drop their baseball cap. Man Hands The hands of a woman which appear to be extremely masculine. Master of your domain Title bestowed upon those who abstain from masturbation. No Soup For You Admonishment when others fail to adhere to your demands Out There The state of being unencumbered by lower undergarments. Real and spectacular Response when accused of having fake breasts. Regifter The act of recycling a gift. Shiksappeal The appeal of a non-Jewish woman or a woman who doesn't remind a man of his mother. Shrinkage What happens to a man's genitalia after being in contact with water (especially cold water). Also, what to tell a woman who mistakenly sees a man's genitalia in the shrunken stage.

SNOW

Serenity Now (Insanity Later)

A rage controlling mantra when upset (Serenity Now). It is believed that bottling those emotions leads to "Insanity Later".

YYY or Y3

Yada Yada Yada:

An expression used to mean "and so on...," often in place of important details.

DR. OZ CREATIVE IDEAS REPORT Type

Events

Title "Dr. Oz Hour" with Hospitals “Dr. Oz Gives America a Physical” Survey Daytime Emmys

Events

Launch event

Events

TCA - "Cedar Sinai Day Field Trip"

Events Events

Events

TCA - "Wellness Suite"

Events

"Dr. Oz Health Talk Express"

Events

"Dr. Oz's Campaign for Health"

Events

"Oz Fest" Healthcare Summit

Events Events

On the Road with Oz TCA - "Dr. Oz Wellness Center"

Events

All About You Seminars

Events

Dr. Oz CES

DR OZ - CREATIVE IDEAS REPORT 12-3-08 by type

Description Encourage hospitals to participate in “Dr. Oz Hour,” where all hospitals TV are tuned in to the Dr. Oz show during premiere week. Simple and user friendly Annual “Dr. Oz Gives America a Physical” Survey conducted in association with Pew Institute or Roper Dr. Oz can present an award with Oprah to make a statement about her endorsement of the show Secure opportunity for Dr. Oz to host a red carpet event in support of the show’s launch. Top-tier photo, electronic, print, and online media outlets would be invited to cover and attend. The party would encompass the “Living Life Better” theme with meditation rooms, free massages, a smoothie bar / health food, exercise machines, a spa room, and waiters and staff wearing scrubs. The first two episodes of Dr. Oz will be screened at the launch party as a sneak peek for attendees. Field trip - Cedar’s Day hospital tour with Dr. Oz (BNC) Agency will draft talking points for panel, media outreach, and on-site staffing. Organize a stunt to increase panel attendance as well as media opportunities. (Consider a Dr. Oz “Wellness Suite” at the Beverly Hills Hotel, featuring massage, aromatherapy and other stress-busters, as well as personal interaction and assessment from Dr. Oz.) On-site physical exams for critics which can be used to create additional media opportunities Dr. Oz Health Talk Express – Put together a one or two week tour where Dr. Oz travels to multiple cities on the Health Talk Express. Create a national campaign to keep America thinking about a healthy future. Announce the Dr. Oz “cabinet” consisting of contributors from his new show. Dr. Oz and his cabinet will state their plan to lead America to a longer, healthier life. Partner with a national gym such as Bally Total Fitness and offer incentives to join. Dr. Oz and his cabinet will campaign across America bringing awareness to the show. Oz Fest – Dr. Oz’s Healthcare Summit: Gathering of top medical experts – his peers – to discuss a plan to address these concerns, on a national level. It will be a major media event that kicks off the show and gives citizens a chance to give input as the show begins Create DR. OZ bus or RV that is branded and outfitted to take on guests for a DR. OZ experience Turning TCA Panel into an experience: The Dr. Oz Wellness Center Dr Oz “It’s All About YOU” Seminars—Once show experts are named, we would explore the opportunity for SONY to ‘take the show on the road.’ Dr Oz, and his team of experts who cover all health areas, would be booked in several major markets around the country to discuss staying young, staying fit, offer anti-aging tips and beauty from the inside out. SONY would produce these two-hour seminars. We would work with local affiliates to promote ticket sales and attendance Create Dr. Oz show presence at CES with the All About YOU wellness booth, with Dr. Oz on hand for meet and greets and book signings. Experts will be readily available, so visitors can sample proven mental and physical rejuvenation techniques such as yoga, chair massage, reiki, reflexology, biofeedback, catnap in a sleeping pod and get their blood pressure checked. Emerge feeling revived, refreshed and balanced, courtesy of Dr. Oz. Experience could be recreated at TCA and select station visits 11/19/2013

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DR. OZ CREATIVE IDEAS REPORT Type

Title

Events

High Profile Events

Events

Station Visits

Events

Town Hall Meetings

Media General

Rachel Ray

Media General Media General

Satellite Radio Talk Shows

Media General

Top Ten List

Mobile

Interactive Texting

Mobile

Mobile Texts

Online

"Operation Oz"

Online

Podcasting

Online

"According to Dr. Oz"

Online

Dr. Oz Downloadable Back to School Guide

DR OZ - CREATIVE IDEAS REPORT 12-3-08 by type

Description Arrange for Dr. Oz and his wife to attend high profile and select events in NY, LA, DC, and Chicago. Possibilities include the White House Correspondents Dinner, Vogue Magazine’s Costume Institute Ball at the Metropolitan Museum of Art, Time Magazine’s Man of the Year Awards, GQ Man of the Year Awards, upcoming movie premieres and appropriate charity functions Dr. Oz pays station visits to key markets as launch approaches and again for November Sweeps. Do one-stop shopping in those cities and pitch local newspapers and radio outlets Organize a Town Hall - Team up with The National Campaign to Prevent Teen Pregnancy (NCPTP), sponsored by magazine such as Ladies Home Journal or Redbook, for a Town Hall meeting hosted by Dr. Oz and his wife Lisa (possibly timed to coincide with release of the organizations’ annual national report regarding middle-schoolers and sex). The topic has, most recently, received major media attention after it was revealed that Sarah Palin’s daughter, Bristol, is pregnant while still in high school. Partner with TV outlet (20/20) and print news to cover event. Work with the NCPTP to cast panel from their prestigious board. The show would provide dubs and create an educational kit with the NCPTP who will distribute it to youth development organizations, after-school programs, teen pregnancy prevention specialists and other local community outreach groups for local screenings for educational discussion tools Opportunities: Talk show appearances (daytime and primetime), in-person appearances, Daytime Emmys, Long-lead magazine coverage, local affiliates visits, 4th of July celebration appearance in New York, attend All- Star baseball game, PROMAX, TCA and appropriate red carpet opportunities such as blockbuster Sony movies. Pitch Turkish cooking segment with Mehmet and Lisa Oz. Or, Rachael could surprise Dr. Oz by taking some of his favorite Turkish dishes and surprising him on his set Satellite Radio/ TV Tour to promote launch Premiere week segments with Dr. Oz as he debuts his new show It’s important to continue to showcase Dr. Oz as a multidimensional personality. Suggest he narrate a “Top Ten List of Medical Misconceptions” for Premiere Week Suggest regularly scheduled show segment such as Medical Polling with interactive element accomplished by viewer texting Work with exclusive mobile carrier to offer subscription to Dr. Oz’s Daily Health Tips sent to viewer’s phones as text messages. Tune-in information will accompany all messages Having so many digital tools at our disposal doesn’t do much good without identifying passionate fans and viewers who are willing to spread the word. One of our primary goals is to galvanize existing and new Dr. Oz fans to build a “special opps.” community we’re calling Operation Oz. Members of Operation Oz act as our digital foot soldiers, using Oz show subjects and segments to reaffirm the “Living Life Well” aspects of the show. Their positive feelings can be turned into uploaded video, Tweets from the show or doctor’s waiting room. Podcasting is a controllable digital solution to promote the Dr. Oz show Begin direct communication between Dr. Oz and his potential viewers through newsletters, widgets and other capabilities such as Varitalk As students and teachers begin to return to school in late August, Dr. Oz and DrOZ.com will launch a healthy back to school guide which would be downloadable from the website 11/19/2013

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DR. OZ CREATIVE IDEAS REPORT Type

Title "Dr. Oz as Media Innovator" "Facebook News Feed"

Description The first medical professional to harness the true power of social networking to help millions

Online

Live Web Chats

Online

News Bureau

Online

Oprah.com Expansion

Produce live web chats with Dr. Oz for show launch and specific sweep programming Utilize the News Bureau to encourage show’s website to evolve into the go-to site for the latest medical information, much like WebMd or MayoClinic.com. Whether it’s ‘what type of anesthesia is appropriate for an outpatient cosmetic procedure’ or information and resources on ‘the benefits of massage,’ the News Bureau covers breaking and general medical news. Expand presence on Oprah.com and suggest additional real estate on this website to include Dr. Oz show-related information

Online Online Online Online Online Online Online Online Online Online Online Online

Online

Create and update DR. OZ Facebook profile daily to drive traffic. Dr. Oz responds to video questions from users on YouTube; these can be sponsorable quarterly events Ask Dr. Oz" (can also be executed on Facebook and MySpace). Create a team of online evangelists, promoting Dr. Oz’s wellness agenda, on all major social network Dr. Oz Online Team sites. Team with Facebook for monthly health events/symposiums, possibly with Dr. Oz keynoting an online Facebook gathering of medical experts, who can respond to health questions on Facebook (in an “Ask the Experts” type format). Facebook [On Facebook] Send frequent updates, incorporating both text and video, to Dr. Oz’s fans. (DKC) RSS partners Partner with related web sites, and syndicate Dr. Oz’s RSS feeds to these sites. Set up groups on all leading social network sites (Facebook, MySpace, etc.) regarding relevant topics to Social Networking Groups drive traffic to DR. OZ site. Set up a DR. OZ Twitter home page. • Promote Dr. Oz as the first top medical professional to embrace Twitter Twitter. Widgets and Applications Develop a DR. OZ application for Facebook, syndicate this application to other sites YouTube Create DR. OZ YouTube channel, and related channels for top ten health and wellness topics. Utilize the News Bureau to further publicize Dr. Oz’s latest book: YOU: Being Beautiful / The Owner’s "You" Books Manual for Inner and Outer Beauty America’s Broken Healthcare System—Dr. Oz is an expert on more than just medicine--he also holds an MBA from the Wharton School of Business. He can speak with authority about the nation’s healthcare America's Broken system and the business of medicine. A new Administration will be taking office and healthcare will be a Healthcare front and center issue, more than ever before Autism is one of the hot button medical issues at the moment, generating heated discussion from both Autism sides of the debate. Dr. Oz will look at the issues (such as questioning the validity of an autism diagnosis) with the top experts who treat this disease Create ongoing Dr. Oz blog that regularly highlights show topics. On a regular basis, plant clips, blogs, Blog photos, upcoming events and promotional materials of the show on social networking sites such as Facebook and MySpace Breaking Celebrity Medical News / What’s Really Happening Medically With A Celebrity—When a person in the public eye gets sick, the media may downplay what's going on because the information is filtered Celebrity Medical News through their publicist. Dr. Oz would focus on the details, talk about medications a celebrity will have to take and how that will affect them, and he’ll educate viewers about what these patients face long term.

DR OZ - CREATIVE IDEAS REPORT 12-3-08 by type

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DR. OZ CREATIVE IDEAS REPORT Type

Title

Online

Other Links

Online

Other News Sites

Online

P2P

Localized stories

Universities

Bergen Record

Cosmo/ Glamour/ Self

Esquire

Print Print

Family Circle/ Women's Day Good Housekeeping / Redbook / Ladies Home Journal

GQ / Best Life / Details

Men’s Health / Maxim / GQ

More Magazine

New York Magazine

Parents / Child Magazine

People

Print Print

The New York Times Sunday Magazine Time Out Magazine DR OZ - CREATIVE IDEAS REPORT 12-3-08 by type

Description Target and link to online sites geared towards health, medicine, and nutrition, such as Health.Com, AARP.Org, and MayoClinic.Com Establish links with media sites such as CNN, Reuters, AOL Health, MSNBC, and Yahoo, to further extend the site's reach Potentially create a Dr. Oz peer-to-peer network with emerging technology that will be available First Quarter ’09, to enlarge audience and share show materials in network Regional print and online stories on local individuals – who would featured on DR. OZ and/or on the DR. OZ blog – who have battled medical or lifestyle issues and are training for a great event such as an Ironman competition of climbing Mount Everest Harvard and University of Pennsylvania newspapers (the Harvard Crimson and the Daily Pennsylvanian) about specific feature coverage given Dr. Oz’s alumni status. Hitting this college demo will also give Dr. Oz an opportunity to continue to promote his HealthCorps initiative Dr Oz’s hometown newspaper will be included in top market newspaper phoners. We suggest arranging major market newspaper conference call in the weeks leading up to premiere to use Dr Oz’s time most efficiently Pitch Health Editor “Lisa & Mehmet Oz Offer Five Things You Can Do Tonight to Improve Your Sex Life.” Take advantage of Dr. Oz’s monthly column to promote show with female celebrity interviewing him. Pregnant celebrity could guest-edit story on Male Sexuality or “Men in Delivery Rooms.” Pitch Dr. Oz’s home/office for a feature here Cover stories will be pitched with these magazines for one-one interviews with Dr. Oz

Female celebrity interviews Dr. Oz for story, “Guys, Don’t Hide your Feminine Side,” which could be tied to a segment for a story on Workout Routines for Guys In Their 50’s” —pitch along w/additional alpha-male candidates (e.g. Bo Dietl, Simon Cowell, Matt Lauer) Pitch Health Editor to discuss articles / suggest a Dr. Oz/More-sponsored events featuring his expertise, accompanied by his wife Lisa’s insights Offer interview if above falls through Could be Parenting Tips from Dr. Oz: Is He a Wizard at Home, Too? The real story behind some of Dr. Oz’s recommendations. How did Dr. Oz, the dad, induce his children to eat healthy? Did he ever take his kids to McDonald’s or give them junk food? The Birds and the Bees, Oz-style An at home cover story, focusing on this next phase in his life. The interview would include his hobbies, anecdotes from his kids, parents, and his wife Lisa, who can discuss what it’s like to be married to America’s doctor. The publication could also feature former patients whom Dr. Oz operated on for a “Where are they Now?” sidebar, which would also be tied to a segment Q&A with The Doctor Of New York As He Prepares To Go National. Three questions with Dr. Oz for Premiere Week 11/19/2013

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DR. OZ CREATIVE IDEAS REPORT Type

Title

Top 50 TV Book Covers

TV Guide / EW USA Today / USA Weekend / Parade / AP

Print Print

Women's Health

SMT

Father's Day SMT

Speaking

Book and Event Promotion

Speaking

IRTS Speech

Stunt/Topical/Other "American Heart Month"

Stunt/Topical/Other "Dr. Oz's Grand Rounds"

Stunt/Topical/Other "Freshman 15"

Stunt/Topical/Other

"Today Show Wedding Series"

Stunt/Topical/Other

"Trick or Treat" (Halloween)

Stunt/Topical/Other

Cervical Cancer Awareness Month

Stunt/Topical/Other Daylight Stress Savings DR OZ - CREATIVE IDEAS REPORT 12-3-08 by type

Description Pitch feature story/package on Dr. Oz’s most compelling patients, Eastern & Western medicine, behindthe-scenes at Dr. Oz web chat, round ups Cover story and one on one with Dr. Oz and family Pitch editor Dr. Oz’s omnipresence in cable and syndicated television, the web, satellite radio, magazine columns, books…“Is Dr. Oz the New King of All Media?” Create long-term partnerships with features editor to track episodic storylines over course of show’s first season Father’s Day Satellite Media Tour – In the days leading up to Father’s Day execute a satellite media tour geared towards men and fathers discussing men’s health and providing tips for living a healthier life

When appropriate, strategically pitch opportunities surrounding book promotion and speaking engagements as a means to energize Dr. Oz’s fanbase and pique interest of the general public /media (i.e. pitch Parade/USA Weekend in support of the show when book makes bestseller list) Arrange for Dr. Oz to speak at the very prestigious International Radio & Television Society Foundation (IRTS). Possibilities include their Newsmaker Series, Q & A Seminars, or Roundtable Seminar. Invite key members of the press to attend. Pitch column items before and after event American Heart Month – As the leading heart surgeon Dr. Oz can complete radio tours throughout the month to bring awareness to proper heart health. Dr. Oz’s Grand Rounds – Like all doctors who are required to complete “grand rounds” to enhance and build on their training, create a series of “grand rounds” for Dr. Oz to complete in February 2010. As part of the “Grand Rounds” publicity campaign and in an effort to continue the health education of American’s working force, Dr. Oz will visit America’s working force at fire houses, police stations, military bases, schools, and even hospitals to encourage those serving America to protect themselves through better eating habits and regular exercise. Each round could be sponsored by a local affiliate and newspaper. Freshman 15 – Have Dr. Oz pen tips on how to avoid gaining the “Freshman 15” by making smart choices at the cafeteria. Service the article to college papers nationwide and bring awareness of Dr. Oz to the college demographic. Today Show Wedding Series – Partner Dr. Oz with the existing wedding series. Create a segment where he counsels the couple on how to get in shape for the wedding and continue on a healthy plan for the rest of their lives. The show will track the couples’ progress over the course of their engagement. Following the wedding, we could invite the couple to appear on DR. OZ and discuss their health make-over. Trick or Treat – Dr. Oz knows what is inside the foods we eat and can decipher if we are tricking or treating our body with sugary foods. Dr. Oz’s tips on how families can celebrate Halloween and still maintain healthy eating habits to the top 50 newspapers. Cervical Cancer Awareness Month – Partner with Gardasil® to promote the causes and effects of cervical cancer and discuss how women at any age can protect themselves. Daylight Stress Savings – You’ve listened to Dr. Oz all season and have finally achieved good sleeping habits, so don’t let loosing an hour of sleep throw off all your hard work. Dr. Oz will offer tips to keep your internal clock in check while setting the clock an hour ahead. 11/19/2013

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DR. OZ CREATIVE IDEAS REPORT Type

Title

Stunt/Topical/Other Daytime Emmys Dr. Oz’s Campaign for Health update Dr. Oz’s Guide to Surviving the Holidays Stunt/Topical/Other (both physically and mentally) Stunt/Topical/Other Earth Day Stunt/Topical/Other

Stunt/Topical/Other Flu Season

Stunt/Topical/Other

National Alzheimer’s Disease Month

Stunt/Topical/Other

National Breast Cancer Awareness Month

Description In early 2010, begin working with SPT and Harpo to isolate the best episodes of DR. OZ thus far in order to begin a compelling Daytime Emmy campaign. Dr. Oz’s Campaign for Health update – This would be tied to sweeps and play heavily into affiliate involvement. Dr. Oz’s Guide to Surviving the Holidays (both physically and mentally) Draft and distribute a press release with Dr. Oz’s guide to staying relaxed and healthy during the holiday season. This guide will be serviced to weekly magazines, the top 50 newspapers and appropriate websites. A satellite media tour will be tied to sweeps. Earth Day (April 22) – A healthy planet = a healthy body. Flu Season – Dr. Oz is the expert on how to strengthen your immune system and avoid getting sick. Time articles to run during the winter months in local newspapers and weekly and monthly magazines. National Alzheimer’s Disease Month –Team with AARP to service tips on how to detect the early warning signs of Alzheimer’s and determine if your loved ones need additional medical care. Dr. Oz will also address how to handle the stress of caring for older parents. National Breast Cancer Awareness Month – Work with the hosts and producers at all of the top daytime talk shows such as Ellen, Rachael Ray and The View to join forces for the fight against breast cancer

National Nutrition Month – Secure features in cooking and lifestyle magazines to highlight Dr. Oz’s healthy eating tips for National Nutrition Month. Work with Kraft or another corporate sponsor to provide moms with healthy snack suggestions and recipes for easy to make family dinners. National Physical Fitness and Sports Month – As the show prepares to go on summer hiatus, facilitate a National Physical Fitness Stunt/Topical/Other press campaign around summer fitness and Dr. Oz’s tips for living a healthy summer while his show is in and Sports Month reruns! Dick Clark’s New Year’s Rockin’ Eve – B|W|R will work with Dick Clark Productions to have Dr. Oz take New Year's - Dick Clark’s Stunt/Topical/Other part in the New Year’s Eve celebration and share with America positive resolutions for the New Year. New Year’s Rockin’ Eve Stunt/Topical/Other National Nutrition Month

Stunt/Topical/Other New Year's Resolution Stunt/Topical/Other Nurses Day Stunt/Topical/Other Stress Awareness Month Stunt/Topical/Other

"Grey's Anatomy" guest star

Stunt/Topical/Other Premium ideas

Stunt/Topical/Other 4-C Draw DR OZ - CREATIVE IDEAS REPORT 12-3-08 by type

New Year’s Resolution – Work with Dr. Oz to create a viral New Year’s resolutions campaign that will be sent to both journalists and consumers alike. Nurses Day (May 6) –DR. OZ salutes the hard working nurses of the year by inviting them to be in the audience and honoring them on his show. Stress Awareness Month – Dr. Oz is always talking about the negative effects that stress has on the body. Put together a credit card sized list of tips to stay relaxed. This will be available on DrOZ.com. guest starring role in Grey’s Anatomy (as a character who used to work with Dr. Hahn Develop a list of appropriate premium items that could be used to remind reporters of our premiere date: it could be something as simple as a heart-rate monitor for walkers that we could mail one month prior to launch; door knob tags that say “The Doctor is In or Out” that can be used at TCA hotels instead of Do Not Disturb signs; or a leather journal or binder which could be used by reporters during their TCA sessions Effectively convey Dr. Oz’s 4-C draw (credibility, compassion, candor, and charisma) as the lure for guests’ appearances. Reinforce his celebrity status and mass appeal among both women and men 11/19/2013

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DR. OZ CREATIVE IDEAS REPORT Type

Title

Stunt/Topical/Other Ally with Washington

Stunt/Topical/Other Celebrity Issues

Stunt/Topical/Other Dr. Oz To Go

Stunt/Topical/Other Leader Stunt/Topical/Other Natural Disasters

DR OZ - CREATIVE IDEAS REPORT 12-3-08 by type

Description Establish relationship with new Administration in Washington D.C. to create quarterly Dr. Oz Health Summits to promote a National Wellness Agenda During Premiere Week, take advantage of Dr. Oz’s star status with celebrity guests who have famously overcome health obstacles (for example, Mary Tyler Moore and Halle Berry are diabetic, LeAnn Rimes battles eczema, Randy Jackson has Type 2 diabetes, Michael J. Fox has Parkinson’s Disease, James Earl Jones is a stutterer, Patrick Swayze has pancreatic cancer, Jenny McCarthy has an autistic son, Jackie Joyner-Kersee has asthma, Cher and Danny Glover are dyslexic) Create Dr. Oz To Go, branded flash drives downloaded with targeted information for different needs that range from ‘how high can the baby’s fever rise before I have to call the doctor’ to ‘what are the warning signs of heart attacks, specifically in women.’ Content could be directed at Expectant Moms, New Moms, Sports Injuries, Eating on the Run, Staying Fit on the Road, etc Position Dr. Oz as a thought leader with his finger on the pulse of the day’s top stories and breaking news Weather-related or Natural Disasters—When another catastrophe occurs, such as Hurricane Katrina, Dr. Oz will be able to immediately respond

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Updated Communications Strategy

Presented by

August 6, 2009 1

NEWS

from

D A N K L O R E S C O M M U N I C A T I O N S 386 Park Avenue South, 10th Floor, New York, New York 10016 tel: 212.685.4300 fax: 212.685.9024

AUGUST 10, 2009

“The Dr. Oz Show”

Three‐Phased Plan • Phase One: Pre‐Launch (Through week of September 4) • Phase Two: Launch (September 1–September 25) • Phase Three: Post Launch (September 28‐November)

“The Dr. Oz Show”

Phase One Pre‐Launch Through week of September 4

“The Dr. Oz Show”

Phase One • • • • • •

• • •

Generate and secure strategic long lead placements and media partnerships Generate and secure strategic short lead placements, including print, online, and broadcast Paid Digital Media Added Value Breaking Health News Process Electronic Press Kit Events: ‐ Television Critics Association ‐ Time Magazine/Aspen Institute Satellite Media Tour/Radio Media Tour Planning Affiliate Press Trade Outreach

“The Dr. Oz Show”

Phase One Long Lead GENERAL INTEREST Time (4,000,000) ‐“10 Questions” Q&A is on stands now, possible inclusion in the 9/11 issue, and discussing relationship.

AARP (21,000,000) ‐ We have proposed a May/June cover, and are awaiting feedback from the editor‐in‐chief.

Reader’s Digest (12,058,981) ‐ Q&A for the front of the book health section to appear in the September issue.

People (3,803,000) ‐ The magazine is interested in featuring Dr. Oz the week of launch.

USA Weekend (23,000,000) ‐We are in contact with the health editor about the idea of Dr. Oz penning a story about staying healthy in a recession or cutting through the catch phrases and buzzwords that have become marketing tools in the health and wellness world. Note: Pursuing online crossover presence with each publication

“The Dr. Oz Show”

Phase One Long Lead WOMENS INTEREST

Good Housekeeping (5,032,901)‐ One page Q&A in October issue, on newsstands Sept. 15. Topic is “What Patients Should Tell Their Doctors.” A possible partnership with production for a May cover is ongoing. Woman’s World (1,332,904) ‐ Woman’s World will feature Dr. Oz on the cover of their issue hitting newsstands August 31. The story focuses on diet and weight loss tips from Dr. Oz and YOU: On a Diet” and includes testimonial from Kym Whitlock, previously featured with Dr. Oz on TOWS. Story includes a tune‐ in plug for September 14 premiere.

O, The Oprah Magazine Family Circle (3,896,088) ‐ Family Circle will develop a piece (2,394,303) ‐ Monthly Dr. Oz column. The partnership kicks off on teens and sex with Dr. Oz with a cover snipe in dispelling commonly held the September issue. myths. Family Circle will use statistics from previous research Glamour (2,340,958) ‐ Feature it conducted and orchestrate story with Dr. Oz explaining new polls to use in the piece. “Anatomy 101” for the 20‐30 “The Doctor Oz Show” will develop a segment based on the something woman for the October issue. piece. The issue will hit stands October 13 and the show will air within 3 weeks of that date. The Health Magazine (1,383,173) ‐ segment will refer to the article Feature story complete with and show the cover of the photos of Dr. Oz for the magazine. September issue. The focus is his tips for the American Family, and the piece includes show information as well. Includes a cover snipe. 6

“The Dr. Oz Show”

Phase One Long Lead MENS INTEREST

HEALTH

Men’s Health (1,868,500) ‐ Dr. Oz to provided “30 Best Health Tips Ever” for their October issue. Includes cover snipe.

Prevention (3,300,000) ‐ Wants to do a “10 Tips to Optimum Health” article. Interviews to be scheduled, photos to be chosen. Discussions in progress.

Esquire (721,113) ‐ Show highlight in “This Way In” section for September issue and column snipes promoting the new show beginning in the August issue.

Natural Health (364,000) ‐ “Vital Persons” feature story with photos. The story hits newsstands August 14th.Cover story for November issue on healthy Thanksgiving. Heart Healthy Living (270,000) ‐ Four‐page feature story in the September issue (on newsstands August 15th). The article is a profile piece with photos and a large sidebar about the show.

“The Dr. Oz Show”

Phase One Long Lead PARENTING

TRAVEL

Scholastic Parent & Child (6,700,000) ‐Feature story that answers reader questions for their August/September issue that will include a special health report for their annual back to school issue. Cover snipe included.

Delta Sky Magazine (5,200,000 impressions) ‐ “Talk Show” feature confirmed for September.

“The Dr. Oz Show”

Phase One Long Lead AFRICAN AMERICAN Ebony (1,451,427) ‐ Some interest and initial discussions about an interview with Dr. Oz for their October or November issue.

Black Enterprise (530,655)‐ Pursuing inclusion in a four‐part personal health and wellness feature starting in the August issue and ending in the November issue.

Essence (1,089,495) ‐ Pitching the health & relationships editor about including Dr. Oz in their November issue. *Planning to tie in with NFL announcement .

“The Dr. Oz Show”

Phase One Short Lead Outreach National Dailies and Wires ‐USA Today

‐Associated Press

‐The Wall Street Journal

‐Bloomberg

‐The New York Times

‐Knight Ridder

‐Los Angeles Times

‐Reuters

‐The Washington Post

‐Scripps

Note: Reporters from each publication above will attend TCA

“The Dr. Oz Show”

Phase One Short Lead Outreach Top 25 Regional Dailies (In order of circulation) ‐New York Daily News

‐Chicago Sun Times

‐Atlanta Journal Constitution

‐New York Post

‐San Francisco Chronicle

‐The San Diego Union ‐Tribune

‐Chicago Tribune

‐The Boston Globe

‐Sacramento Bee

‐Houston Chronicle

‐The Plain Dealer (OH)

‐St. Louis Post ‐Dispatch

‐The Arizona Republic

‐Detroit Free Press

‐The Orange County Register

‐The Denver Post

‐Philadelphia Inquirer

‐Orlando Sentinel

‐Newsday (NY)

‐The Star‐Ledger (NJ)

‐The Seattle Times

‐The Dallas Morning News

‐St. Petersburg Times

‐Miami Herald

‐Star Tribune (MN)

‐The Oregonian

“The Dr. Oz Show”

Phase One Short Lead Outreach Newspapers with Sunday TV Books ‐Los Angeles Times

‐Houston Chronicle

‐The Washington Post

‐The Arizona Republic

‐Daily News (NY)

‐The Dallas Morning News

‐New York Post

‐San Francisco Chronicle

‐Chicago Tribune

“The Dr. Oz Show”

Phase One Short Lead Outreach Weekly Magazines ‐People

‐Business Week

‐TV Guide

‐New York Magazine

‐Entertainment Weekly

‐Time Out New York

‐The New York Times Magazine

‐Time Out Chicago

‐Forbes

“The Dr. Oz Show”

Phase One Short Lead Outreach

Online (In order of page views per month)

General Interest

General Health

African‐American

‐Huffington Post *on going relationship

‐MSN Health

‐Black Voices

‐Yahoo! Health

‐Black Planet

‐Healthline

‐The Root

‐Fit Sugar

‐My Black Info

‐Revolution Health

‐EURweb

‐Health Line

‐Black Universe

‐Everyday Health

‐Get Black

‐Right Health

‐Shades of You

‐AOL ‐About.com ‐Daily Beast ‐Salon ‐Slate

‐Well Sphere

“The Dr. Oz Show”

Phase One Short Lead Outreach Online

Men’s Interest

Parenting*

Women’s Interest*

‐AskMen.com

‐Baby Center

‐Yahoo! Shine

‐Manolith

‐CaféMom

‐Daily Candy

‐Daddy Types

‐Kaboose

‐Urban Daddy

‐Mom‐Logic

‐LifeScript ‐Cosmopolitan

‐ESPN

‐Dooce ‐Bella Sugar

‐Rude Cactus

‐Alpha Mom ‐Hungry Girl

‐Creative Type Dad

‐Blissfully Domestic *Work in conjunction with Simon & Schuster to ensure greatest media coverage with no overlap in pitching

‐Savvy Mommy

“The Dr. Oz Show”

Phase One Short Lead Outreach National Television Outlets ‐Good Morning America

‐Entertainment Tonight

‐The View

‐Access Hollywood

‐Live with Regis & Kelly

‐Extra

‐ABC World News Tonight

‐E!

‐Nightline

‐The Insider

‐Larry King Live

‐Fox News Channel

‐The Charlie Rose Show

‐MSNBC

‐The Late Show with David Letterman

“The Dr. Oz Show”

Phase One Trade Publications ‐Variety

‐Adweek

‐The Hollywood Reporter

‐Mediaweek

‐Broadcasting & Cable

‐Cynopsis

‐TVWeek.com

‐Multi Channel News

‐Advertising Age

‐TVNewsday

“The Dr. Oz Show”

Phase One Trade Outreach – – – – – –

Personnel announcements Location announcement B&C cover story Contributor announcement MediaWeek‐Marc Berman Ad trades‐foundation sponsors

“The Dr. Oz Show”

Phase One Breaking Health News Process •

Dr. Oz to be made available as health news breaks to national and affiliate media

Electronic Press Kit Interview date for EPK is August 10th Includes hospital footage, behind the scenes, show clips and interviews with Dr. Oz, Mindy, etc. • The EPK should be complete and shipped by late August • EPK to be provided to national media and all affiliates • •

“The Dr. Oz Show”

Phase One EVENTS TIME/Aspen Institute Health Forum The Aspen Institute Health Forum is the preeminent health news event of the summer, with TIME magazine as the presenting media sponsor • • • •

•

Event date: July 25‐26, 2009 Dr. Oz was the featured keynote speaker Dr. Oz also be participated in two additional panels Time magazine has Dr. Oz featured in the current issue with “10 Questions,” which was conducted by managing editor Rick Stengel. TIME also video taped the interview in front of a live audience and excerpts are available on TIME.com Event was open to all national and local media to attend and report on all interviews and panel discussions 20

“The Dr. Oz Show”

Phase One EVENTS Television Critics Association Press Tour •

Biannual conference allows national and cable networks to present their slate of upcoming programming to 150 television writers from national and local media, including top 25 newspapers

•

Confirmed TCA Position – Friday, August 7th, 12:15‐1:45pm in Georgian Room, at The Langham Huntington Hotel & Spa in Pasadena, CA – Invite hotel room drop July 28th – Reminder email August 23rd

“The Dr. Oz Show”

Phase One EVENTS Television Critics Association Press Tour (cont.) •

•

Program – Healthy Buffet Lunch ‐ Serve non‐alcoholic "Ozmopolitans" – Ron Sato welcome and introduction of Mindy Borman – Mindy Borman discusses show and sets up sizzle reel – Showcase sizzle reel – Dr. Oz speaks and demonstrates interactive segments – Mindy and Dr. Oz seated for Q&A Media Opportunities – Issue Eddie and Taj/NFL Moms release with newsworthy announcement (contributors, etc.) – Dr. Oz media opportunity on Good Day LA, August 7th 22

“The Dr. Oz Show”

Phase One Paid Digital Media Added Value •

Dr. Oz editorial content for digital media buy sites – Glam Media Network, iVillage, MSN, Yahoo!, TV Guide and Blogher

•

Dr. Oz website content and challenges

“The Dr. Oz Show”

PHASE TWO Launch September 1st – September 25th

“The Dr. Oz Show”

Phase Two • Media Placements Timed to Launch Week – Tent poles – Mid and short lead – Television – Digital features • Conduct Satellite Media Tour and Radio Media Tour • Dr. Oz Show Junket and Set Visits • Trade Outreach • Suggested Non‐traditional Media Opportunities

“The Dr. Oz Show”

Phase Two • Media Placements Timed to Launch Week (cont.) – Late Show with David Letterman, Tuesday, September 8th – Good Morning America, Friday September 11th – The View, Monday September 14th – *more to be confirmed as launch week approaches

“The Dr. Oz Show”

Phase Two • Conduct Satellite Media Tour and Radio Media Tour – SMT with national and affiliate media scheduled for September 10th for promos to run weekend before – RMT scheduled for September 14th and 15th – Additional time available on September 14th and 15th for interviews

• Dr. Oz Show Junket – Invite affiliates and national media to Dr. Oz set – Scheduled for September 3rd

“The Dr. Oz Show”

Phase Two • Trade Outreach Continue Ad trades/unique marketing Ratings stories • Suggested Non‐traditional Media Opportunities – Throw out the first pitch during MLB Playoffs televised on Fox – Interview live in the booth during any MLB or NFL games televised on Fox – Fashion Week

“The Dr. Oz Show”

Phase Two

“The Dr. Oz Show”

Phase Two

“The Dr. Oz Show”

PHASE THREE September 28th – November 30th

“The Dr. Oz Show”

Phase Three • • • • • • •

Production Events Affiliate Trips Affiliate News and Feeds News of the Day (continued) and Show Topics November Sweeps Trade Outreach Additional Non‐traditional Media Opportunities

“The Dr. Oz Show”

Phase Three Special Production Events • “NFL MOMS CHALLENGE” • “HIGHWAY TO HEALTH EXPRESS” • “DR. OZ AMERICA’S LARGEST FREE HEALTH CLINIC” • “1 MILLION DOLLARS WORTH OF FLU SHOTS IN ONE DAY” •

Additional outreach as production schedules unique events

“The Dr. Oz Show”

Phase Three Special Production Events • “NFL MOMS CHALLENGE” – Develop stories on their personal journeys for national media, affiliates and hometown coverage – National and local media to be secured • • • • • • • •

National & local dailies Celebrity & Sports weekly magazines African American press Network & cable programs Entertainment & Sports programs Entertainment & Sports websites Local media Digital

“The Dr. Oz Show”

Phase Three Special Production Events • “HIGHWAY TO HEALTH EXPRESS” – Add Ten years in 60 days! National anti‐aging challenge. – Kansas City • National and local media to be secured » » » » » »

Cable Networks Entertainment Programs The Kansas City Star KSAS‐Fox Kansas Radio Digital

“The Dr. Oz Show”

Phase Three Special Production Events • “DR. OZ AMERICA’S LARGEST FREE HEALTH CLINIC” – Houston – National and local media to be secured • National Dailies • National magazines • Cable Networks • Entertainment Programs • Houston Chronicle • Fox 26 News KRIV • Radio • Digital

“The Dr. Oz Show”

Phase Three Special Production Events • 1 MILLION DOLLARS WORTH OF FLU SHOTS IN ONE DAY – September 30th – Main affiliate partners New York, Los Angeles, Chicago, Atlanta, Detroit – Explore opportunities in NYC to involve Mayor Bloomberg; NY Health Commissioner, local celebrity, etc. – National and local media to be secured • • • • • •

National & local papers Cable Networks Entertainment Programs Local TV Radio Digital 37

“The Dr. Oz Show”

Phase Three Affiliate Trip Outreach – – – – – – – –

Houston, September 26th ( Prod) Chicago, September 28th (Affil/Flu) Atlanta, September 29th (Affil/Flu) Boston, October 1st (Affil) Philadelphia, October 2nd (Affil) Detroit, October 13th (Oz event/Affil) Seattle, San Francisco, Denver, October 28, 29, 30 (TBD/Affil) Washington DC, November 5th (Oz event/Affil)

• Potential LA Media Tour – October 26th and 27th – Coincide with Maria Shriver Women’s Conference October 26th – Outreach to Jay Leno, The Tonight Show with Conan O’Brien, The Ellen DeGeneres Show, Good Day LA, TV Guide Channel

“The Dr. Oz Show”

Phase Three November Sweeps Outreach • Natural Health cover confirmed • Men’s Health feature confirmed, November issue • Woman’s Health feature December issue, out November 17th • National and local media to correspond with production

“The Dr. Oz Show”

Phase Three • Trade Outreach – Ongoing success stories – Production events – Select on set photos and activity

“The Dr. Oz Show”

Phase Three News of the Day and Show Topics •

Build and utilize Dr. Oz’s expertise for breaking health and wellness news and news created through topics discussed during the show – Dedicated DKC team to handle and disseminate breaking news from the show; staffed by executives with backgrounds in healthcare, media, entertainment, lifestyle and interactive

“The Dr. Oz Show”

Phase Three Non‐traditional Media Opportunities • New York Food and Wine Festival – October 10 • Advanced Heart Failure Conference (NYC) – October 17 • Maria Shriver Women’s Conference (LA) – October 26‐27 • Halloween and Thanksgiving related events • Press Outreach for O! YOU Event (Kansas City, MO) – October 24 • Upcoming YOU book launch ‐ December

“The Dr. Oz Show”

Phase Three

“The Dr. Oz Show”

Phase Three

Puffy shirts. Junior Mints. Close talkers. Big salads. Killer envelopes. Marble ryes and chocolate babkas. Masters of their domain. 1

NAMLE 2013: Media Literate Media Award Winners Announced FOR IMMEDIATE RELEASE NAMLE Press Contact Tina Peterson / tpeterson@namle.net

Verizon and iKeepSafe’s “BE a PRO Mobile: Connect with Confidence” Program and Twin Cities Public Television’s “SciGirls” Win Prestigious NAMLE 2013 Media Literate Media Award (Los Angeles, July 16, 2013) – Verizon and iKeepSafe’s “BE a PRO Mobile: Connect with Confidence” Program and Twin Cities Public Television’s “SciGirls” were winners of the National Association for Media Literacy Education’s (NAMLE) 10th Biennial Media Literate Media Awards (MLM Awards). Selected by a committee composed of NAMLE Board Members, educators and media literacy experts, the NAMLE Media Literate Media Awards recognize people, programs, initiatives, or organizations in mainstream media that:   

Have raised the visibility of media literacy education or media literacy. Have helped citizens better understand media literacy education or media literacy. Have provided significant, outstanding resources that enhance the ability of educators to practice the kind of inquiry-based media literacy education described in NAMLE's Core Principles of Media Literacy Education.

2013 NAMLE Media Literate Media Awards were recently presented to:  Verizon Wireless-West Area, iKeepSafe and Verizon Foundation | “BE a PRO Mobile: Connect with Confidence” for developing an innovative program that equips families with the tools to make informed decisions to responsibly navigate digital media ; and  “SciGirls”- Twin Cities Public Television | “SciGirls” is a PBS Kids television, website and interactive outreach program with a bold goal to change how millions of girls think about science, technology, engineering and math (STEM). The Media Literate Media Awards are designed to interest mainstream media in doing, covering or including media literacy in their work by recognizing outstanding contributions made by mainstream media professionals with national reach. The 2013 announcements of the Media Literacy Media Awards took place at NAMLE Media Awards Ceremony on Saturday, July 13, at 4:00 p.m. at the NAMLE 2013 conference in Torrance, California. NAMLE President, Sherri Hope Culver, and 2013 NAMLE Conference Program Chair/1st Vice President, Erin B. Reilly, presided over the ceremony. Past honorees include Bill Moyers and NOW, Howard Kurtz for his Washington Post columns and CNN show, Nickelodeon’s iCarly, Jon Stewart and the Daily Show, and NPR’s “On the Media” with Brooke Gladstone and Bob Garfield. Additional past honorees also include Janine Jackson for her work on the “Counterspin” radio show and with FAIR, Van Jones, Esq., Executive Director of the Ella Baker Center for Human Rights, Lawrence Lessig, Professor of Law at Stanford, founder of the school's Center for Internet and Society, Chair of the Creative Commons Project, and Barbara and David Mikkelson of snopes.com. ### Additional Participant Info: Verizon Wireless-West Area, iKeepSafe and Verizon Foundation – “BE a PRO Mobile: Connect with Confidence” Twin Cities Public Televison / “SciGirls” NAMLE Social Media Links: NAMLE 2013: #NAMLE13 / 2013.NAMLE.net Facebook: www.facebook.com/MediaLiteracyEd Twitter: www.twitter.com/@MediaLiteracyEd

For immediate release May 7, 2013 Contact: Tina Peterson Tpeterson@namle.net

Media Literacy Board Broadens Leadership The National Association for Media Literacy Education (NAMLE) announces the results of its recent election for the Board of Directors for the 2013-2015 term. Reflecting the growing reach of media literacy across multiple disciplines, the 15-member board now includes representatives from higher education, independent media, after school programs, media production, organizational communications, research and public health. Newly elected “At Large” Board Directors: • DC Vito, Co-Founder and Executive Director of The LAMP (Learning About Multimedia Project) • Rebecca Reynolds, Assistant Professor, Library and Information Science, Rutgers University • Cynthia Lieberman, Co-Founder of Cyberwise Current Board Directors elected to new terms: • Erin Reilly (First Vice-President) • Paul Mihailidis (Co-editor, JMLE) • Rhys Daunic (Secretary, Chair of Communications Committee) • Ethan Delavan (Treasurer) • Cathy Leogrande • Jasmine Hood • Carol Tizzano The newly elected and re-elected directors join continuing board directors Sherri Hope Culver, Lynda Bergsma, Tina Peterson, David Cooper Moore, and Emily Bonilla. Additional information about NAMLE and the board of directors may be found on the NAMLE web site, www.namle.net. The National Association for Media Literacy Education is a nonprofit membership organization whose mission is to expand and improve the practice of media literacy education in the United States. NAMLE press release

MEDIA ALERT *FOR IMMEDIATE RELEASE* March 18, 2013

DR. BONNIE BUCKNER, PHD LAUNCHES NEW BOOK “DREAM YOUR SELF INTO BEING”

AT NAMASTE BOOKSHOP 2 West 14th Street NY, NY 10011 (212) 645-0141 March 29, 2013 – 6:30PM

WHAT: WHEN: WHERE:

Book Launch Signing - Dream Your Self into Being Friday, March 29, 2013 – 6:30pm Namaste Bookshop - 2 West 14th Street, NY, NY 10011 (212) 645-0141

About DREAM YOUR SELF INTO BEING: Everyone dreams – but do you know what your dreams are telling you? In Dream Your Self into Being, Bonnie Buckner, PhD, proves that dreaming puts you in the driver’s seat of your life by showing you how to understand the messages of your dreams and use them as tools for personal empowerment. Dr. Buckner teaches business and creative professionals worldwide how to unlock their imaginations and unfold into their greatest versions of themselves. Using an ancient Kabbalistic lineage of dreaming and imagery techniques she has helped CEOs, politicians, award-winning writers and filmmakers and social entrepreneurs to overcome challenges and blocks to accomplish what they otherwise thought was impossible. Dr. Buckner’s book, Dream Your Self into Being, infuses the stories of her own dreaming journey – which led her from her childhood in remote West Texas to Oprah to the White House to her dreaming teacher – with a practical guidebook for understanding and using your dreams as a powerful tool for waking up to your life. A passionate believer that the business and creative process can be a path of powerful transformation, Dr. Buckner enthusiastically endeavors to awaken the creative dynamism in individuals and reignite the potential of today’s workplaces. PRESS KIT: http://bonniebuckner.com/press-room CLIP REEL: Dream Your Self into Being Clip Reel

Interviews and Clips Available ~~~~~~~~~~~~~~ Contact Cynthia Lieberman to Book Your Interview: (818) 368-3808 / liebermanc@gmail.com Website: Facebook: Twitter: YouTube:: Pinterest:

www.dreamyourselfintobeing.com Facebook.com/KabbalahDreaming @BonnieBuckner http://www.youtube.com/bonniebuckner http://pinterest.com/bonniebuckner/

DREAM YOU SELF INTO BEING by Bonnie Bahira Buckner PhD | Publication date: March, 2013, Paperback, ISBN: 978-0-9885576-0-4, 300 pages /$19.95. Also available in electronic formats and author-read audio book. For information on Dr. Buckner’s workshops, events and classes by Dr. Buckner, please visit: www.bonniebuckner.com

PRESS RELEASE FOR IMMEDIATE RELEASE

Contact: Cynthia Lieberman / Lieberman Communications (818) 368-3808 / liebermanc@gmail.com

Masters World Champion Tandem surfer Bear Woznick brings us a powerful and Entertaining adventure primer that uses surfing as a metaphor for questing for Intimacy with God

DEEP IN THE WAVE By BEAR WOZNICK with Lou Aronica

“…this book inspires you to go for it and allow the Holy Spirit to transport you to the shores of God’s Kingdom.” Father Gary L. Secor, Vicar Roman-Catholic Diocese of Honolulu "A magnificent, life-changing book." —Anthony DeStefano, New York Times bestselling author of A Travel Guide to Heaven In this intimate portrayal of the relationship between surfing and the soul, Bear Woznick shares his deep knowledge of the sport on every page along with his spiritual vision. Readers will be captivated by all the inside surfing information, from learning how a surfboard is made to accompanying the author as he describes catching a monster wave and riding for his life. Bear's portrayal of the beauty and power of the ocean is an inspiring one that truly showcases the profound meaning surfing has had on his life. Instead of standing on the shore with our toes in the surf, Bear takes us on the board - to the deep water - to watch and wait - and, if need be, to paddle hard to survive. The spiritual journey described in DEEP IN THE WAVE is as exciting as the surfing and Bear keeps readers engaged every step of the way. As Bear says, surfers take risks "going deep" into a big wave and we can all "go deep" spiritually on our path to God. ABOUT BEAR WOZNICK Bear Woznick is a two-time Masters World Champion tandem surfer. He is featured in TV’s “Clean Break” reality adventure series, has a weekly 4-minute “Deep in the Wave” radio segment that broadcasts on Tampa’s Hit Catholic-Christian Rock station, Spirit FM 90.5 (www.spiritfm905.com) on Fridays at 5:30pm/ET, and posts weekly podcasts, blogs and video logs at BearsWave.com. Bear also hosts a weekly one-hour "AdventureCast" series, featuring fellow adventurers sharing their inspirational moments of victory and wipeouts. Bear is licensed in scuba and enjoys being a well-rounded waterman— sailing, spear fishing, distance paddling, and surfing his outrigger canoe. Bear has paddled his tandem board across the treacherous 30 mile channel between the islands of Molokai and Oahu and has surfed on four continents and even more oceans throughout his career. He has twice run with the bulls in Pamplona, once on the bloodiest day in its history. He is a licensed pilot and he skydives. He holds the very rare ninja black belt and has peddled his bicycle coast to coast across the United States to raise money for lupus research. Bear lives on the beach in Waikiki, Hawaii, and is married to his Swedish bride Talin and is the father of four, Fawn, Jeremiah, Shane, and Joshua. Check out the DEEP IN THE WAVE Book Trailer: Deep in the Wave Visit Bear’s website, Bearswave.com and BearsWave Facebook Page, reach him on Twitter @BearsWave, listen and subscribe to his weekly audio and written blog at BearsWave.com Blog.

BOOK SUMMARY

DEEP IN THE WAVE: A SURFING GUIDE TO THE SOUL by BEAR WOZNICK with Lou Aronica

SUMMARY

Drawing from the depths of the ancient Catholic truths, Bear puts his spiritual Understandings and words into action in his first bestselling book, DEEP IN THE WAVE: A SURFING GUIDE TO THE SOUL. Catholic readers find themselves captivated by Bear’s deeply rooted Catholic beliefs and spirituality and stirs up within them a desire go deeper in their Catholic faith. Interweaving his relationship with the Lord with his passion for surfing, he invites you to climb on his board as he takes you on a radical adventure through calm tides, monster waves, and the powerful presence of God. Bear shares that while on a private retreat at the Benedictine Monastery in Oahu, where he is a novitiate oblate, “the Holy Spirit breathed into my heart to follow, in the pages of my book, the ancient path. It is based on the writings of the ancient mystics of the Old and New Testament that John Paul II the Great challenged us learn from: St. John of the Cross, St. Therese of Lisieux, St. Teresa of Avila, St. Bernard de Clairveux, and Catherine of Sienna and others. I learned there are no short cuts, but with the wisdom all Catholics have available to us, we can be guided along the way. This is not pop theology.” Instead of standing on the shore with our toes in the surf, Bear takes us on the board to the depths of the ocean—and our souls—allowing us to turn on our backs on the land and release the temporal values that cling to us. “Surfers take risks going deep into a big wave. Like Peter, we are each called to cast our nets into the deep; we are called to step out of our comfort zone, to step out of the boat and ‘go deep’ spiritually on our ‘Soul Surfari,’ explains Bear. Bear hopes that with surfing as its metaphor, DEEP IN THE WAVE will introduce a younger generation of Catholics to a new understanding of “the ancient path” and that love and respect for the passions of our life will lead us more deeply into God. “As I wrote this book, I thought of parents and grandparents embracing this transformational message themselves and then giving this book to the next generation of Catholics who may not know that the most radical thing we can ever do in life is to pursue intimacy with God.” About Bear Woznick Bear Woznick is a two-time Masters World Champion tandem surfer. He is featured in TV’s “Clean Break” reality adventure series, has a weekly 4-minute “Deep in the Wave” radio segment that broadcasts on Tampa’s Hit CatholicChristian Rock station, Spirit FM 90.5 (www.spiritfm905.com) on Fridays at 5:30pm/ET, and posts weekly podcasts, blogs and video logs at BearsWave.com. Bear also hosts a weekly one-hour "AdventureCast" series, featuring fellow adventurers sharing their inspirational moments of victory and wipeouts. Bear is licensed in scuba and enjoys being a well-rounded waterman—sailing, spear fishing, distance paddling, and surfing his outrigger canoe. Bear has paddled his tandem board across the treacherous 30 mile channel between the islands of Molokai and Oahu and has surfed on four continents and even more oceans throughout his career. He has twice run with the bulls in Pamplona, once on the bloodiest day in its history. He is a licensed pilot and he skydives. He holds the very rare ninja black belt and has peddled his bicycle coast to coast across the United States to raise money for lupus research. Bear lives on the beach in Waikiki, Hawaii, and is married to his Swedish bride Talin and is the father of four, Fawn, Jeremiah, Shane, and Joshua.

DEEP IN THE WAVE by Bear Woznick with Lou Aronica Publication date: July 10, 2012, Hardcover, ISBN: 978-0-89296829-9, 224 pages/ $19.99 / Amazon

FOLLOW THE BEAR:

Amazon: Deep in the Wave: A Surfing Guide to the Soul Book Trailer: Deep in the Wave Website: www.BearsWave.Com BearsWave Deep in the Wave Blog: Deep in the Wave Weekly Weekly Radio Broadcast: DEEP IN THE WAVE on SpiritFM 90.5 Catholic-Christian Rock Facebook Fan Page: BearsWave.Com Twitter: @BearsWave

Contact: Media Contact: Cynthia Lieberman Lieberman Communications (818) 368-3808 / CynthiaLieberman@liebercom.com

Amazon

DEEP IN THE WAVE by Bear Woznick with Lou Aronica Publication date: July 10, 2012, Hardcover, ISBN: 978-0-89296-829-9, 224 pages/ $19.99

MEDIA SHEET

MASTER WORLD CHAMPION TANDEM SURFER AND AUTHOR OF “DEEP IN THE WAVE”

BEAR WOZNCK

In DEEP IN THE WAVE, we ride with Bear through the calm blue water and the most turbulent waves-- in both Bear’s surfing life and his personal and spiritual growth. Bear share’s his deep knowledge and respect for the ways of the ocean; and his portrayal of the beauty and power of it is truly inspiring, showcasing the profound meaning surfing has had on him. Website: bearswave.com ~ Facebook Fan Page: BearsWave.Com ~ Twitter: @BearsWave

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

"Deep in the Wave" Press Release: Masters World Champion Tandem surfer Bear Woznick brings us a powerful and entertaining spiritual primer that uses surfing as a metaphor for questing for intimacy with God ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ KTLA FOX 5 Morning News Los Angeles interviews 'Clean Break' Waterman Bear Woznick LINK: Bear Woznick interview KTLA FOX 5 Los Angeles BEAR’S INSIGHTFUL “THE 7 VIRTUES” SERIES “BROADCAST PACKAGE” BLOGS ARE COMPLETE WITH VIDEO AND RADIO INTERVIEW COMPANIONS. LINK TO FIRST SIX SEGMENTS IN THE SERIES: “Riding the Wave of God" ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ LISTEN FRIDAYS AT 5:30PM/ET TO BEAR GO DEEP INTO “THE 7 VIRTUES SERIES” ON SPIRIT FM 90.5 IN TAMPA ABOUT MEN AND SPIRITUAL SOUL SURFING! "The deepest challenge to men is to paddle in, to drop in to the Wildness of God's Will" ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ LISTEN TO BEAR WOZNICK ON BILL POETT’S “POSITIVELY SPEAKING RADIO” hosted by Blog Talk Radio

Dive into Bear Woznick's World and Schedule Your Interview Now! Media Contact: Cynthia Lieberman Lieberman Communications (818) 368-3808 / liebermanc@gmail.com