Puffy shirts. Junior Mints. Close talkers. Big salads. Killer envelopes. Marble ryes and chocolate babkas. Masters of their domain. 1
ABOUT THE SEINFELD CAMPUS TOUR The Seinfeld Campus Tour hits the road in Orlando on August 4,, 2008, logging over 10,000 miles with pit stops at college campuses and national and local retail outlets in top 50 metropolitan markets, and wrapping up in Cincinnati on October 31, 2008. During this pioneering cross-country tour, the Seinfeld experience will target the 70 million-strong millennial generation, distributing over 1,000 pounds of black & white cookies, Snickers and Twix during a three month period. Tour Stops • Cities include New York, Los Angeles, Chicago, Philadelphia, San Francisco, Washington, DC, Boston, Atlanta, Detroit, Phoenix, Orlando, Minneapolis, Cleveland and more • Colleges include New York University, UCLA, Boston College, Ohio State, University of Michigan, Arizona State and UC Berkeley • Best Buy retailers and local college-focused retail stores across the nation Bus Interior • A mini-museum of such Seinfeld treasures as original costumes and propos from iconic episodes, an original script, and an Emmy® Award • TV screens displaying a presentation featuring the most iconic moments from the show • A “Scene It? Lounge” featuring two TVs where consumers can sample the DVD game debuting nationwide this fall • Bins of Seinfeld foods such as Twix, Snapple, black & white cookies, Snickers and Diet Dr. Pepper • A Kramer’s Yogurt Bar featuring non-fat frozen yogurt • Three laptops to explore Seinfeld MySpace, Seinfeld Facebook and the Seinfeld web site which links to the TOUR and all STATION sites • A wall of Seinfeld framed production and gallery stills with behind-the-scenes captions Bus Exterior • A "video testimonial booth" where attendees can shoot their own user-generated content, such as character impressions, favorite Seinfeld episodes and real-life Seinfeld moments. • 60 foot-long, bio-diesel fueled bus • Three Seinfeld branded tent-tops and three interactive laptop kiosks where consumers can explore everything Seinfeld • The Monk’s Diner Plate Toss where attendees throw a Seinfeld frisbee through slots in the wall to win prizes • The Marine Biologist Hole-in-One where attendees attempt to putt a golf ball into the whale’s blowhole to win a SONY digital camera Digital Features at Seinfeld URL • Online postcards • Personal profile page elements • Prize drawings and contest results • User-generated content • Photos from previous stops • Screen promos, Sein-imation and show presentation • Links to other Seinfeld sites Giveaways • Sony Video Walkman, Sony Cyber-shot digital cameras, USB bracelets, T-Shirts, hats, door hangers and digital take-aways ... and other Seinfeld branded promotional items
INITIAL PR PLAN FOR SEINFELD 30-CITY COLLEGE TOUR PROPOSAL August-October 2008 SEINFELD, one of the most watched network television shows of the 1990s, continues to dazzle audiences in syndication. A critical favorite, 'the show about nothing' has developed a cult-like following of viewers who can recite lines from complex plots, subplots and inside jokes that tout: The Puffy Shirt, Low Talker, Chocolate Babka, Big Salad and much more. As the New York Times has noted, “If sitcoms had a Hall of Fame, ‘Seinfeld’ would be the latest inductee and ‘I Love Lucy’ the original.” The show is timeless, and its audience is endless. As the show enters its fourth sales cycle in syndication, SONY PICTURES TELEVISION, a SONY PICTURES ENTERTAINMENT COMPANY, will embark on THE SEINFELD COLLEGE TOUR: a targeted college tour designed to introduce SEINFELD to the college market, increase brand recognition, reinforce brand to existing audiences and offer PR support to SEINFELD affiliates. PR efforts will be designed to enhance Snap Marketing’s college campus efforts—a mobile Seinfeld Tour Bus traveling to select locations on or near college campuses in major markets nationwide. Additionally, we will focus attention on and work closely with news departments at Seinfeld affiliates to support PR efforts. Press efforts will include handling all local, print, broadcast and radio support of project in markets on Tour and will suggest appropriate national placements, as well. Our efforts will focus on the Tour Bus’ schedule and offer the following suggestions to enhance the project’s PR potential, by adding in elements to strengthen potential print and broadcast segments around the country:
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Consumer Broadcast Launch Of Virtual Seinfeld: We suggest the Tour Bus kicks off the Tour outside the Letterman Show or on the Today Show plaza with Jerry and other cast members on set, to talk about the Seinfeld Phenomenon and the memorabilia that will travel around the country. Topics would include anecdotes about iconic phrases and episodes, such as: •
The Puffy Shirt, the Man Bra, Tom’s Diner, Mendy’s, Master of Their Domain and more. If it can be arranged, we suggest that Kramer is the added value surprise element who actually drives bus to media outlet. (When we worked with Phil Keoghan, host of Amazing Race, we launched his No Opportunity Wasted Tour, a cross-country trip for Phil and his dad in a BMW Cruiser to major markets, on The Early Show set. Their bus left CBS’s Early Show studios and was on its way to destinations across the country.) Video to hit YouTube that evening; additional New York-based national media opportunities such as PEOPLE, AP, are likely as well.
As an alternative, if Jerry Seinfeld were on site at Orlando stop, we suggest Orlando FPEC initial stop could launch the Tour, with a satellite hook up to all participating Fox stations. We suggest hitting the 7-9 AM news block live from Orlando with Jerry and available cast and Sony exec on site to offer tour talking points. Footage would be repeated throughout the day on later broadcasts. College Tour would be discussed noting dates in each market. After FPEC, onsite visits - coverage would be arranged for all affiliates as bus arrives in each city. In Orlando, interviews with Sony Execs would be offered to trades such as TV Week, Variety, and/ or Broadcasting & Cable, and to local Orlando press. Consumer Launch location will be determined by Tour Bus Schedule, availability, timing and client priorities. Do Something For Seinfeld--Volunteer Efforts—We suggest adding a non profitcharitable element to the TOUR by partnering with an organization that appeals to this demographic, such as Do Something, to lend additional support and visibility. Do Something is an international not for profit that encourages volunteerism in 25 year olds and articulated by their motto, “Young People Can Change the World.” We suggest that Do Something members “Do Something For Seinfeld:” • Call Someone Who Cares – a program that encourages students to turn in their old/used cell phones to a shelter for battered and abused women. • Seinfeld Soup Kitchen - Donate cans of soup to feed the homeless. We could coordinate activity with local chapter of Do Something’s headquarters the day before Tour Bus arrives to promote additional attention. -2-
Learn Something About Seinfeld—VIP Panel—To add another level of interest and media potential to the Tour, we suggest working with lead communications school such as NYU, BU, or Syracuse University to create a panel of Seinfeld Experts….Larry David, Sony exec, Jerry Seinfeld, top ad exec, etc. Topic of discussion: The Seinfeld Phenomenon: How a Show about Nothing Became Something. The panelists and topic points would be of interest to college students and mainstream media, further expanding the reach of the Tour. Additionally, panel could be web cast and fed to college radio/television stations on tour itinerary. Resulting footage could be fed onto Tour Bus monitors and fed onto YouTube. Cooking With Seinfeld—We might also suggest that a famous chef or TV chef such as Guy Fieri of Food Network’s “Diners, Drive Ins and Dives” could create one of the recipes offered on the Truck. Seinfeld has so many wacky food references, from soup to babka, to fusilli Jerry to cereal and marble rye, and the show’s diner visits were legendary. If we could work with a celebrity chef to create Seinfeld recipes, we could extend the reach of the story into food pages of local newspapers. We might also suggest that we collect recipes by email of diner recipes…and at the end of the tour release IN THE BOOTH with SEINFELD….a book of Seinfeld Diner Recipes….Resulting Recipes could appear in Book form or on food sites such as gourmet.com. Chowhound.com, epicurious.com, Manhattan Users Guide.com, etc. Additionally, with connection to Guy Fieri, The Seinfeld College Tour/ Diner Food, etc. might be pitched as a Seinfeld One off to Food Network. Socializing With Seinfeld—This demographic meets, connects, shares and collaborates by forming virtual communities involving content and technology. We suggest working with MySpace to create a Seinfeld Tour profile to connect Seinfeld fans around the country, linked to the Sony website. Sony could maintain, loading pictures, videos as Tour develops. A Seinfeld Tour Blog could be created, updated and maintained throughout the Tour. Chats with Talent could be offered throughout Tour schedule. Seinfeld websites such as Seinology.com could also be counted on to offer and update Tour BUS schedule. Starring with Seinfeld—Working with SONY, we suggest offering video of college students who’d be integrated into old show footage, which becomes downloadable and is then sent to each participating student’s cell phone. Season premiere and tour schedule would also be included, so friends could alert friends at upcoming locations of video opportunity. Phone Call from Seinfeld—Working with SONY Ambassadors, we would coordinate sign-up for college students to receive an automated phone message reminder from one of the Seinfeld cast members alerting them to date/ time bus will arrive at College Campus. MySpace Seinfeld Page could offer phone sign up information. -3-
On the Radio With SEINFELD-We can help create and select Seinfeld Trivia Quiz for SONY to offer local radio stations on Tour…SONY TVs, phones, computers could be offered as prizes. We would offer mini EPK with audio clips and Seinfeld cast interviews and talking points for hosts to further bolster the Tour. Additionally, once we know Jerry Seinfeld’s schedule, we suggest scheduling a Seinfeld Satellite Radio Tour to promote the Tour Bus Schedule. The SEINFELD ‘Night Before Tour’- Working through SONY BMG Ambassadors, we suggest offering a Three Hour Block of the best of Seinfeld to Colleges on Tour for Midnight Screenings….All ticket proceeds go to CHARITY (Do Something for Seinfeld). ‘The Night Before Tour’ introduces Seinfeld to student populations and encourages attendance at Tour Bus. When it is possible to coordinate with Jerry Seinfeld’s Tour Schedule, we’d suggest that Jerry make a Surprise appearance. Pre-Tour: − Work with FOX PROMOTION DIRECTORS CONVENTION (FPEC) to publicize Tour bus with potential Jerry Seinfeld interview − Work with National Outlet such as TODAY or LETTERMAN to Offer Jerry Seinfeld interview and Tour Bus Preview (with Kramer) − Work with Seinfeld Talent Schedules to determine TOUR Appearances, EPK interviews − Determine Jerry Seinfeld Schedule for TOUR Appearances, Possible Satellite Radio Tour and EPK interview − Connect with Local SEINFELD Affiliates regarding Tour Schedule − Post information on Tour Schedule in Local Newspapers-Radio Stations − Pitch local Newspaper Outlets SEINFELD PHENOMENA Piece to promote Tour Bus arrival − Create Mini EPK and send Best of Seinfeld Moments with Quotes from Seinfeld talent to local radio stations and television affiliates to bolster coverage. Affiliate Stations would get exclusive element—i.e. be the only market outlet to get interview with Jerry. − Create Radio Trivia Quiz and Talking Points for DJs − Media Training for Ambassadors—Talking Points and Media Training is suggested and would be offered to Tour Ambassadors facing press for each stop − Approach FOOD NETWORK regarding Guy Fieri and potential SEINFELD Special − Approach Non Profit such as DO SOMETHING to determine tie in interest − Suggest Talent for VIP Panel and work with SONY to facilitate − Create MySpace page and Linked Seinfeld Tour Website - 4-
Tour Schedule: − Coordinate arrivals, shot lists and requirements of all SEINFELD affiliates for Tour: This could take the form of onsite remotes, weather reports from Tour Bus, b roll of tour bus arrival, key interviews with talent or execs. − Handle all outreach and media requests from local print and broadcast outlets for TOUR Coverage. Coordinate all requests for photography, press release info, audio, video clips and handle all requests for interviews and follow up questions. − Communicate regularly with onsite publicist MySpace page maintenance including photo, video selection and blog creation YouTube Maintenance. − SONY/ SEINFELD TOUR Website Maintenance − Clip Retrieval and Reporting of All Coverage back to Client − Budget: July 15- October 15, 2008: xxxx Budget includes all press outreach, creation of press releases; cast scheduling and coordination for media interviews; development of radio trivia quiz and talking points; outreach to Food Network to determine interest in tying into Tour; outreach to Do Something or other Charity to determine interest to tie in to TOUR; status reports and clip reports to client. − Not included in budget: Media Training, Production Costs of EPK and other video/ audio production. MySpace, YouTube or SONY/ Seinfeld Website Maintenance. VIP Panel Event Coordination; Night Before Tour Coordination. These will be budgeted separately, as required.
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Sony Pictures Television Launches Major Cross Country Tour to Bring Nationwide “Seinfeld” Experience Directly to Viewers Across America Customized 60-Foot Long ― Seinfeld‖ Bus Embarks on 26-City Sports, Entertainment and College Campus Venues LOS ANGELES, CA (August 1, 2008) - On August 4, 2008, Sony Pictures Television (SPT) will set out on a 26-city, 10,000 mile ― Seinfeld Campus Tour‖ in a 60-foot long ― Seinfeld‖ branded, bio-diesel fueled bus experience designed to integrate the show directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic. ― The show that made phrases ‗Yada Yada Yada,‘ ‗Master of your Domain,‘ ‗Shrinkage‘ and ‗No Soup for You!‘ part of American culture is every bit as compelling today as it was during its original run,‖ said Robert Oswaks, President, Marketing, Sony Pictures Television. ― ‘Seinfeld‘s‘ continued strength with the Adults 18-49 demographic coupled with its growth among a new generation of viewers is a testament to the program‘s superior quality, timelessness and longevity. As a result, we think ‗The Seinfeld Campus Tour‖ will serve as the ideal way to reinforce the show‘s iconic comedy and perpetual humor among college students and participants across the country.― The Experience In addition to numerous tailored promotional events during the ― The Seinfeld Campus Tour,‖ participants coast-to-coast will have access the fully-equipped tour bus, wherein they can enjoy ― Seinfeld‖-inspired snacks and engage in a wide-variety of ― Seinfeld‖themed experiences, including:
A mini-museum of such ― Seinfeld‖ treasures as original costumes, the Emmy® Award for Outstanding Comedy Series, an original script and props from iconic episodes, including the Estelle Costanza Doll and the Fusilli Jerry statuette TV screens displaying a presentation featuring the most iconic moments from the show A― Scene It? Lounge‖ featuring two TVs where consumers can sample the DVD game debuting nationwide this fall Bins of ― Seinfeld‖ foods such as Twix, Snapple, black & white cookies, Snickers and Diet Dr. Pepper A Kramer‘s Yogurt Bar featuring non-fat frozen yogurt Three laptops to explore ― Seinfeld‖ MySpace, ― Seinfeld‖ Facebook and the ― Seinfeld‖ Web site which links to the tour and all station sites A wall of ― Seinfeld‖ framed production and gallery stills with behind-the-scenes captions - more -
Seinfeld Cross-Country Bus Tour – Page 2 Outside the bus, visitors will be treated to a truly interactive ― Seinfeld‖ experience in the approximately 1,700 sq/foot ― Seinfeld‖ compound. Under tented kiosks, participants will have a chance to win great prizes such as Sony Video Walkmans, Sony digital cameras and ― Seinfeld‖ prize packs while playing classic carnival games—with a ― Seinfeld‖ twist—including a ― Marine Biologist Hole-in-One‖ putting game and a frisbee game called ― Monk‘s Diner Plate Toss.‖ “Do Something with Seinfeld” In a nod to one of ― Seinfeld‘s‖ most unforgettable characters, the Soup Nazi, Sony Pictures Television is partnering with Do Something (www.DoSomething.org), a national organization that encourages 3.3 million 25 and under young adults a year to make a difference in their community, for ― Do Something with Seinfeld,‖ a college campus canned soup drive. For more information on ― Do Something with Seinfeld,‖ go to www.DoSomething.org or www.seinfeld.com. About “Seinfeld” ― Seinfeld,‖ which premiered in 1990, set the meandering course for four single friends living in New York. ― Seinfeld‖ earned a well-deserved reputation for generating watercooler conversation with brilliantly-spun storylines about Jerry (Jerry Seinfeld), George (Jason Alexander), Elaine (Julia Louis-Dreyfus) and Kramer (Michael Richards), oftrepeated conversation snippets and unapologetic glee for a revolving line-up of quirky friends, relatives, dates and urbanites. The series‘ scenarios have spawned such memories as puffy shirts, close talkers, big salads, black & white cookies, shrinkage, killer envelopes, masters of their domain, marble ryes and, well, yada yada yada. With a place in the pantheon of classic television series, and a litany of ― Seinfeld-isms‖ and references still used, millions of viewers still agree: Junior Mints and chocolate babkas all around, double-dipping into a ― Seinfeld‖ episode is never like re-gifting. ― Seinfeld‖ changed the landscape of television forever, leaving NBC in 1998 as the number one Nielsen-rated series on television. The long-running show was nominated for 57 Emmy Awards® during its reign, winning a total of 13, including Outstanding Comedy Series and Outstanding Writing for a Comedy Series. In its current season in syndication, ― Seinfeld‖ consistently ranks as the #1 off-network comedy across all key men and adult demographics, and still stands as one of the highest rated of any off-net sitcom on television with airings on both broadcast stations and TBS. It airs in 197 markets, covering 99% of the country. ― Seinfeld‖ has been renewed for a third cycle by its stations and second cycle in cable, keeping the show on the air through 2011. About Sony Pictures Television: Sony Pictures Television is one of the television industry‘s leading content providers. It produces and distributes programming in every genre, including series, telefilms, theatrical releases and family entertainment for network and cable television, as well as - more -
Seinfeld Cross-Country Bus Tour – Page 3 first-run and off-network series for syndication. With more than 25 programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half of cable channel GSN, and is a partner in FEARnet, the premier horror/thriller website and VOD service. Sony Pictures Television oversees all of Sony Pictures Entertainment's (SPE) domestic digital distribution efforts across all platforms, including the internet and mobile. Sony Pictures Television, advertiser sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT syndicated series as well as in all of SPE's digital businesses, for Sony BMG and for iN DEMAND's high-definition channel Mojo, and is part owner of national media sales company ITN Networks, Inc. SPT (www.sonypicturestelevision.com) is a Sony Pictures Entertainment company. ### Contact: Cynthia Lieberman Sony Pictures Television 310-244-3792
This Fall, DOSOMETHING.ORG and SONY PICTURES TELEVISION will launch a national canned food drive entitled “DO SOMETHING with SEINFELD” to encourage young people to take action in their communities, on their college campuses and with their friends. For more information, go to www.dosomething.org or www.seinfeld.com. DOSOMETHING.ORG believes young people have the power to make a difference. The organization leverages communications technologies to enable young people to convert their ideas and energy into positive action. They inspire, empower and celebrate a generation of doers: young people who recognize the need to do something, believe in their ability to get it done, and then take action. Their website is a community where young people learn, listen, speak, vote, volunteer, ask, and take action to make the world a better place. Currently, only 23% of this generation actively volunteers. Their hope is to create a do something generation: a world where more than 51% of young people are involved with community action. DO SOMETHING FACTS:
Do Something is one of the largest national organizations for young people and social change. In 2007, Do Something reached over 11 million young people, age 25 and under Do Something believes young people have the power to make a difference providing a community where volunteer opportunities await them in multiple causes. Do Something leverages communications technologies to enable young people to convert their ideas and energy into positive action by providing the tools that they need in taking the first steps in social change. Do Something aims to end the inactivity gap: o 81% of young people say they want to volunteer o But only 23% actually do o That leaves 58% of young people who are passionate and inspired yet no organization is speaking to them in their language and making it easy for them to volunteer Do Something speaks to that passionate and inspired 58%, The Inactivity Gap, and makes it exciting, accessible and impactful for them to take action in their communities. Do Something provides the resources that young people need, to take action and actually ‘do something!” ###
Contacts: Aria Finger Do Something 212.254.2390 x229
Teni Halburian Sony Pictures Television 310.244.6340
Seinfeld "The Campus Tour" Affiliate Market List with Tune-in Info, Promo News Director Contact Info Destination City Atlanta Birmingham Boston Chicago Cincinnati Cleveland Columbus DC Detroit Hartford Indianapolis Jacksonville LA Madison Milwaukee Minneapolis NYC Orlando Philadelphia Phoenix Raleigh San Diego San Francisco San Jose Santa Barbara Scranton St. Louis Tucson
Station Affiliate WPCH_IND WBRC_FOX WFXT_FOX WFLD_FOX WXIX_FOX WJW_FOX WSYX_ABC WTTG/WDCA_FOX/MYNET WJBK_FOX WTIC_FOX WXIN_FOX WAWS_FOX KCOP_MYNET WKOW_ABC WITI_FOX KMSP_FOX WNYW_FOX WKCF_CW WTXF_FOX KSAZ_FOX WRAZ_FOX XETV_FOX KTVU/KICU_FOX/IND N/A KEYT_ABC WOLF_FOX KTVI_FOX KMSB_FOX
Tune-In M-F 1ST Run 6:30P 6:30P 7:00P 6:30P 7:30P 7:30P 11:30P 7:30P 7:30P 12:00A 7:30P 7:30P 10:00P 10:30P 6:30P 6:30P 7:30P 11:00P 7:30P 10:30P 11:35P 11:00P 7:30P 7:30P 10:30P 6:30P 5:00P
Tune-In M-F 2ND Run 11:00P 11:30P 11:30P 11:00P 12:30A 11:00P 2:05A 12:00A 11:30P 12:30A 11:30P 11:30P 10:30P
Promo Director Rich Klenk Deanne Bivins Susan Pascal Dominic Mancuso Tony Phillips Kevin Salyer Michael Hansen Jim Ladas Keith Stironek Steve Ratner Kurt Tovey Buffy Walsh Kathleen Bracken Jill Genter Lori Wucherer Scott Brady Brian Blum Steve Rifkin Audrey Fish James Girodo Kevin Kolbe Judy Albrecht Jeffrey Holub
10:30P 11:00P 11:00P 11:30P 11:00P 11:00P 12:35A 11:30P 9:00P
Tune-In SA/SU 1ST Run SA 6:30P SA 5:30P SA 7:00P SA 6:00P SA 7:30P SA 7:30P SA 11:30P SA 7:30P SA 7:30P SU 12:00A SU 5:00P SA 6:30P SU 10:00P SA 10:30P SA 6:30P SU 10:30P SA 7:30P SA 11:00P SA 7:30P SU 11:00P SU 2:00A SA 7:00P SA 7:30P SA 5:00P SA 12:30A SA 11:30P SA 11:30P
Jeffrey Martin Steve Phillips Kathryn Collett Brian Baltosiewitch
jeff.martin@keyt.com
11:00P 11:30P 10:30P
rich.klenk@turner.com
deanne.bivins@foxtv.com susan.pascal@foxtv.com dominic.mancuso@foxtv.com tphillips@fox19.com kevin.salyer@foxtv.com mhansen@sbgnet.com jim.ladas@foxtv.com keith.stironek@foxtv.com sratner@tribune.com
ktovey@tribune.com bwalsh@tvjaxfl.com kathleen.bracken@foxtv.com jgenter@wkowtv.com lori.wucherer@foxtv.com scott.brady@foxtv.com brian.blum@foxtv.com srifkin@hearst.com audrey.fish@foxtv.com jim.girodo@foxtv.com kkolbe@fox50.com judya@fox6.com jeff.holub@kicu.com
sphillips@fox56.com kathryn.collett@foxtv.com
bbaltosiewich@kmsb.com
Phone (404) 575-9644 (205) 322-6666 (781) 467-1470 (312) 565-5557 (513) 562-2447 (216) 432-4205 (614) 481-6630 (202) 895-3151 (248) 552-5260 (860) 723-2167 (317) 687-6523 (904) 642-3030 (310) 584-2259 (608) 274-1234 (414) 586-2121 (952) 946-5701 (212) 452-5874 (407) 389-7659 (215) 982-5270 (602) 262-5113 (919) 595-5103 (858) 650-6030 (510) 874-0542
News Director NO NEWS James Finch Lisa Hall Andrew Finlayson Steve Ackermann Sonya Thompson Laura Tucker Phil Metlin Dana Hahn Robert Rockstroh Gavin Maliska Gene Ross Jose Rios Al Zobel Jim Lemon William Dallman Dianne Doctor Barb Maushard Kingsley Smith Douglas Bannard Rick Gall Tauna Lange Edward Chapuis
(805) 882-3959 Jim Bunner (570) 970-5610 Erik Schrader (314) 647-2222 (520) 770-5405 Bob Richardson
Email NO NEWS james.finch@foxtv.com lisa.hall@foxtv.com andrew.finlayson@foxtv.com sackermann@fox19.com sonya.thompson@foxtv.com ltucker@newscenter.sbgnet.com phil.metlin@foxtv.com dana.hahn@foxtv.com brockstroh@tribune.com
gmaliska@tribune.com gross@tvjaxfl.com rios@fox11.com azobel@wkowtv.com jim.lemon@foxtv.com bill.dallman@foxtv.com dianne.doctor@foxtv.com bmaushard@hearst.com kingsley.smith@foxtv.com doug.bannard@foxtv.com rgall@wral.com taunal@fox6.com ed.chapuis@ktvu.com jim.bunner@keyt.com
Phone (205) 583-4337 (781) 467-1326 (312) 565-5510 (513) 562-3733 (216) 432-4285 (614) 481-6667 (202) 895-3002 (248) 552-5138 (860) 723-2050 (317) 687-6540 (904) 642-3030 (310) 584-2014 (608) 273-2727 (414) 586-2160 (952) 944-9999 (212) 452-3530 (407) 645-2222 (215) 982-5544 (602) 262-0452 (919) 821-5555 (858) 650-5420 (510) 874-0395
eschrader@wnep.com
(805) 882-3933 (570) 346-7474
brichardson@kmsb.com
(520) 770-5470
SEINFELD TRIVIA •
Seinfeld began as “The Seinfeld Chronicles” in 1989, scheduled as four half hour specials.
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The original script was called "Stand Up." It was to be a 90-minute mockumentary about how a stand-up comedian writes his jokes based on his everyday life. It was to air in place of "Saturday Night Live" for one night. NBC liked the script so much that they decided to develop it into a pilot instead.
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Larry David was the original voice of Newman in "The Revenge," but Wayne Knight overdubbed the voice for syndication.
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The restaurant exterior belongs to Tom's Restaurant, which is the same restaurant that was immortalized in the Suzanne Vega song "Tom's Diner." It is near the Columbia University campus in Manhattan at West 112th Street and Broadway.
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Jerry tells a polygraph examiner that his address is 129 West 81st Street.
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Michael Richards always wore clothes one size too big to make Kramer appear to be laid back and loose. The costume department always fitted Jason Alexander (George) with an outfit that was one size too small. This was done to make him look not cool.
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Jerry is the only character to appear in every episode. Elaine does not appear in "The Seinfeld Chronicles" and "The Trip" (Parts 1 and 2), Kramer does not appear in "The Chinese Restaurant" and "The Pen," and George does not appear in "The Pen."
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In the very first episode, the first conversation was between George and Jerry about a button. In the very last episode, when they were sitting in jail, the last conversation they had was the same thing about the button.
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The Soup Nazi is based on the actual owner of a take-out soup business in Manhattan on West 55th Street between Broadway and 8th Avenue.
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Jerry Seinfeld turned down an offer from NBC that would have made him $110 million for a tenth season of the show.
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In a season three episode, George can be seen wearing a baseball shirt that says "Broadway Bound". Jason Alexander appeared in a play of this name by 'Neil Simon' during its original New York run.
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In addition to Jerry having a sister who is only mentioned once (in "The Chinese Restaurant"), George has a brother who is mentioned twice in the series (in "The Suicide" and "The Parking Space"). Elaine has a sister, Gail, who she visits in St. Louis, and who she calls after she sends Gail's son her exposed nipple Christmas card. © 2008 Sony Pictures Television Inc. All Rights Reserved.
SEINFELD TRIVIA – PAGE TWO •
In the episode in which Kramer options his coffee table book for a movie and moves to Florida, several newspaper headlines are featured as he runs for condo council president. In smaller print on these pages, other headlines read, "Larry David Gets Hole in One" "Larry David Injures Elbow", and "Larry David Never To Play Golf Again".
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As Kramer became more popular, his entrance applause grew so prolonged that the cast complained it was ruining the pacing of their scenes. Directors subsequently asked the audience not to applaud so much when Kramer entered.
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In the episode where George thinks someone stole his glasses from the gym locker room, he is eating a bag of Rold Gold pretzels. At the time, Jason Alexander was a spokesman for the product.
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Jerry’s favorite superhero is Superman. Jerry’s Superman magnet on the refrigerator first appeared in season four episode “The Shoes.” In some episodes, a Superman figurine can be seen on Jerry's bookshelf, Jerry wears red and blue which are the colors of Superman's uniform, and Jerry and George ponder what Superman would do in their situation.
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Danny DeVito, Nathan Lane, David Alan Grier, Larry Miller, and Brad Hall were considered for the role of George.
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In early episodes, Jerry's apartment number switches from 3A to 5A.
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In the series finale, Kramer suggests that he, George, Elaine, and Seinfeld do a musical such as "Bye, Bye, Birdie" or "My Fair Lady". Jason Alexander, who plays George, did in fact star in Bye Bye Birdie as Albert Peterson in 1995.
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In one of the episodes, Jerry is walking down the street with one of his buddies, and in the background, there's a building with a sign on it that reads "Kal's Signs." Jerry Seinfeld's real life dad's name is Kal, and he really made signs for a living.
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Jerry and George have been best friends since George fell on Jerry’s head while climbing rope in gym class.
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The last word uttered in the last episode, during the epilogue (from prison) is from Jerry, and that word is "cafeteria".
© 2008 Sony Pictures Television Inc. All Rights Reserved.
SEINFELD MILESTONES The “show about nothing” made an indelible mark on American popular culture during its nine-year run on NBC—and it is still the number one program in all of syndication among the adult 18-49 demographic. •
NBC premiered a pilot episode entitled “The Seinfeld Chronicles” on July 5, 1989. A year later, on May 31, 1990, Seinfeld debuted as an NBC summer series with its now-familiar foursome.
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By season four, Seinfeld cracked Nielsen’s top 25. A year later, in 1993, Seinfeld inherited its popular Thursday 9pm timeslot, where it remained until its final season in 1998.
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Seinfeld won its first Emmy Award for Outstanding Comedy Series in 1993. The show was nominated for the same award every year from 1992 to 1998.
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During its run, the Seinfeld series was honored with more than 20 major awards and nearly 60 award nominations. In addition, the series’ stars received a combined 60 top nominations and more than 20 awards for their individual performances.
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In 1995, Seinfeld nudged past ER to become Nielsen’s top-ranked show.
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In 1995, the show went into syndication, with a record 210 stations. Seinfeld ran for 9 seasons on the NBC network, with a total of 180 episodes.
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The final episode of Seinfeld aired on May 14, 1998 to 76 million viewers, the largest entertainment show audience in 5 years.
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Seinfeld is currently syndicated to over 100 countries across the globe.
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In 2002, Seinfeld was voted the No. 1 “Greatest Show of All Time” by TV Guide (cover, May 2002).
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The first Seinfeld DVDs were released on November 23, 2004. With over 9 million DVDs sold in the U.S. alone, Seinfeld is considered one of the most successful DVD franchises ever.
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According to a recent Google search, there are approximately 7,690,000 sites dedicated to the Seinfeld television show.
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Seinfeld outperforms every current network sitcom among men 18-49, including My Name is Earl, The Office and Two and a Half Men.
© 2008 Sony Pictures Television Inc. All Rights Reserved.
TOP 20 "SEINFELD" SMS CODES AND DEFINITIONS SMS Code
Term
ANTDNT
Anti-Dentite
BIZ (Name)
BNAKED
CTLKR 2xDP
FSTVS
HAND TIG LO TLKR MLOOG
MNHND MYD NS4U OUTT RAS RGFTR SHKSAPL SHNKG
Definition
One who discriminates against people of the dental profession, often making sly, prejudiced remarks against dentists, and suggesting that dentists should have their own schools. Bizzaro (Enter proper name, The exact opposite of everything that is associated with the given person i.e. Jerry) (ie. his/her friends, mannerisms, the layout of his/her apartment, etc.). Or, when a person (usually a loser) does the exact opposite of everything he/she usually does to realize success. Buck Naked What a man might call himself under the following conditions: 1) he is trying to convince his mother that he isn't gay, but is a porno actor under that name; 2) he is trying to convince his girlfriend that he is gay, so they can break up (only she doesn't believe him, hence he tries to turn her off by telling her that he is a porno actor under that name). Close Talker One who stands very close to a person while engaging in conversation. Double Dip The act of dipping a chip into a bowl of salsa or other dip, taking a bite, then dipping the same chip back into the bowl. Likened to putting one's entire mouth in the bowl of dip. Festivus An alternative, non-religious holiday created by Frank Costanza and helped to be made popular by Cosmo Kramer. Slogan: “Festivus, a holiday for the rest of us.” Having Hand Having the upper hand in a relationship. It Girl, The The girl/woman in school that everyone wants to date. Low Talker A person who speaks in a very low, sometimes sub-sonic, voice. Magic Loogie When someone spits at someone else in contempt, and the following happens: the spit hits the first person, then makes a right turn in midair and hits a second person in the shoulder, causing him/her to drop their baseball cap. Man Hands The hands of a woman which appear to be extremely masculine. Master of your domain Title bestowed upon those who abstain from masturbation. No Soup For You Admonishment when others fail to adhere to your demands Out There The state of being unencumbered by lower undergarments. Real and spectacular Response when accused of having fake breasts. Regifter The act of recycling a gift. Shiksappeal The appeal of a non-Jewish woman or a woman who doesn't remind a man of his mother. Shrinkage What happens to a man's genitalia after being in contact with water (especially cold water). Also, what to tell a woman who mistakenly sees a man's genitalia in the shrunken stage.
SNOW
Serenity Now (Insanity Later)
A rage controlling mantra when upset (Serenity Now). It is believed that bottling those emotions leads to "Insanity Later".
YYY or Y3
Yada Yada Yada:
An expression used to mean "and so on...," often in place of important details.