16 portfolio art

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Industry Services

ACHILLES. Visual system application for Achilles brand collaterals. Automotive tire manufacturer PT. Multistrada Arah Sarana (MASA) was first established in 1991 and still expanding and growing. Started in 1994, the company had commenced production of replacement tires

Clients Collaboration

: PT. Multistrada Arah Sarana : DM-ID Holland

for automobiles.

: Automotive & Transportation : Brand Collateral


: PT. Multistrada Arah Sarana : DM-ID Holland

Industry Services

: Automotive & Transportation : Visual System Application

Just as with other competitors in manufacturing industry, MASA is subject to market fluctuations. The company commits to maintain

Clients Collaboration

their competitive strength and its future business strategy to guide MASA forwards. Arterie are asked to create a visual system that captures Achilles brand perception in market through reliable and quality values. Arterie strentghen the brand identity through visual expression that conveys the brand positioning in marketplace. In aligning with Achilles current brand logo, we retained the purple and green as a core color and embedded bold and clean approach to communicate the brand message of reliable and quality products across Achilles brand collaterals.


: Algarry, Albert Yanuar : Noote and Netoo Graphic House

Industry Services

: Fashion : Brand Identity

ALGARRY. A new fashion line by one of the famous designer in Indonesia

Clients Collaboration

Albert Yanuar is one of the famous fashion designer in Indonesia. Since 2005, he started his own label with specialization in customize design. Albert Yanuar brand positioning is fulfilling customer needs in fashion , a proposition that assures customers feel georgeous and comfortable in wearing his products.


Industry Services

Albert Yanuar’s new fashion line made its debut with new brand of Algarry. Algary’s new line features ready-to-wear clothing for women with sophisticated dresses that combine classic and elegant style with an edge. Algary’s line includes a wide variety of dresses, skirts, and tops. Tasked with creating the identity and visual system, we crafted sophisticated brand identity that conveys the designer concept. The overall brand identity resemble a clean and sophisticated looks, creating a sense of feminine, structured, and luxury. By developing a new brand identity and look & feel, Arterie helped the newly established fashion line communicate the right message across the poten-

Clients Collaboration

: Algarry, Albert Yanuar : Noote and Netoo Graphic House

tial consumers.

: Fashion : Brand Identity


Industry Services

Arya Noble. As a company working with consumer lifestyle specializes in health care and pharmaceutical, Arya Noble is the holding company for 4 award-winning Indonesia’s local brands; Erha Clinic, Genero Pharmaceutical, Pharmacore

Clients Collaboration

: Arya Noble : Pomato Agency

Medicals, and Marco Padang Grill Restaurant.

: Consumer Lifestyle : Web Development


Clients Collaboration

: Arya Noble, 2014 : Pomato Agency

Industry Services

The challenge was to create a website design that embraced the company’s vision to be a purpose driven servant leader that constantly inspiring by creating businesses that is relevant and essential for people. The solution had to accomodate the diversity of the company sub-brands that shared a identical sense of purpose.

: Consumer Lifestyle : Web Development


Clients Collaboration

: Arya Noble, 2014 : Pomato Agency

Industry Services : Consumer Lifestyle : Web Development


TSDS. In 2011, Tony Sofian founded TSDS Interior Architects. Tony Sofian was an experienced designers that had vast experiences in developing commercial and hospitality architectural interiors. The firm provides comprehensive services from architectural to interior

Clients Collaboration

: TSDS INTERIOR ARCHITECH : Noote and Netoo Graphic House

consultancy.

Industry sServices

: Interior Architechts : Website Development


: TSDS INTERIOR ARCHITECH : Noote and Netoo Graphic House

Industry sServices

Our challenge was to create a website that strongly represent the sim-

Clients Collaboration

plicity and originality. A website that harmonized the Client idealism and in tune with practical usability. We strived to make the whole user interface as clean as possible while maintain its originality. By utilizing the wood as the main element, we had successfully developed a wellbuild website that accommodated Client needs.

: Interior Architechts : Website Development


Industry Services

: Food & Beverages : Website Devellopment

MARCO. Marco Padang Grill is a new authentic restaurant that specialized in providing high quality cuisine from West Sumatra owned by PT. Marco Culinary Concepts, a subsidiary of PT. Arya Noble. It is among the most popular cuisine in Indonesia. A true original never stop innovating, Marco Padang Grill restaurant brings you into a different level in

Clients Collaboration

: Marco Padang Restaurant : Pomato Agency

enjoying Padang cuisine.


: Food & Beverages : Website Devellopment

Clients Collaboration

: Marco Padang Restaurant : Pomato Agency

Industry Services

The owner needed a website that could potray their previous brand identity as a modern and unique Padang restaurant. To communicate its heritage chracteristic with a modern style, Arterie designed a website that express West Sumatra cultural style.


: Acroporee, Bretzel Clothing Line : Noote and Netoo Graphic House

Industry Services

: Fashion : Editorial

ACROPOREE. Acroporee is a new fashion collection by Imelda Kartini for

Clients Collaboration

Spring/Summer edition. The collection itself was characterized by monochrome such as black, grey, and dark blue as a dominant color. It was inspired by the major colors within the ocean. The new fashion line needed a booklet preview for introduce and provide brief information about her new collections.


Arterie created a concept that based on the repetitive pattern of ocean waves. The booklet embedded a tropical and feminime look that are developed to accomodate the people’s understandings towards Acroporee’s collections.


Industry Services

J&PARTNERS. J&Partners is a private equity firm that focused on mining investment fund in Asia Pacific region. With operation in Jakarta & Hongkong, it provided a full range of leveraging capital, mining experience, technical and financial expertises. As a part of marketing toolkits, the company decided to create a well-designed company profile that will be able to give company’s comprehensive informations that give a better understandings of J&Partners Indonesia to investors includes rundown of the company’s history, industry, products & services, and specialization. In aligning with its brand guidelines concept, Arterie created a company profile that reflects the excellence and admirable

Clients Collaboration

: J & Partners, Jakarta, Indonesia : DM-ID Holland

reputation for J&Partners company.

: Mining : Editorial


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