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independent graphic designer
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GENERAL INFORMATION
pelita harapan university visual communication design cynthiautamiputri@yahoo.com villa melati mas b2/20, serpong, tangerang 0818 088 19098 4 october 1990
what i use? Ai
Id
Ps Fl
ipk cum laude: 3.66
2011 May. Global Mandiri School Yearbook 2011. July. Internship at graphic house, Dm-IdHolland. a Global Brand Consultancy Firm November. Internship at Siloam Hospital, Lippo Karawaci as inhouse graphic designers. Logo and ads of Gamma Knive Center Indonesia, publish in Koran Kompas,29 November 2011. Under Siloam Hospital group. 2012 June. Graphic Designer at Harvest Festival Concert & Seminars. A church festival that includes Hillsong, Jeremy Camp, Paul Scanlon, Dennis Trittin, Jimmy Oentoro, Veronica Colondam and many more. August. Graphic Designer at Noote and Netoo as a fulltimer. One of a graphic house located in Gading Serpong, Tangerang 2013 March Marketing Communication at LO:ISTA living, furniture retail. Work on strategy to build brand.
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WORKING EXPERIENCES
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SUMMARY WHAT I’VE DONE?
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Dm-Id Holland a Global Brand Consultancy Firm with 8 (eight) offices worldwide including Tokyo, Cairo, Singapore, and Jakarta. With experiences in the industry, they provide services that will help developing your brand strategies, pushing it further to achieve your future goals.
TUV RHEINLAND, ECO HOTEL Name cards, Power Point Template, Advertorial, Brochure and Booth. HEARTH logo INAYA HOTEL & RESORT Vespa photo manipulation PANIN BANK Visual Audit
ACHILLES logo & elements applications in stationery such as letterhead, envelope ( two sizes) , name card, folder and name tag. LEBARAN CARD BISNIS INDONESIA nameplate redesign (on progress) AMARYL brochures GAJAH DUDUK Visual Audit Infogaphic Brand Essence THEME PARK CONCEPT J & PARTNERS Company Profile Set
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PROJECTS
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Noote and Netoo
One of graphic house located in Serpong, Specialized in branding.
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PROJECTS ACROPOREE, BRETZEL CLOTHING LINE
LOBBY LOUNGE APPLICATIONS
Catalog for Summer/Spring 2012
Logo.Stationery
GOOD ROOTS
TSDS
Packaging
Website
WEEDING INVITATION
HOPPIE TAPPIE ( SHOE)
VILLA PAMULANG, CLUSTER LARISSA
Brand Identity
Brochure & Banner
AZURE RESTAURANT (PROPOSAL)
ALGARRY, BY ALBERT YANUAR
Brand Identity
Logo, brand id, packaging
TORORO, BABY PRODUCTS.
MISS MONDIAL (PROPOSAL)
Website, Logo And Appilcations.
Brand identity, packaging
PUBLICO, Brand Guidelines (Continously)
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Siloam Hospitals The Siloam Hospitals Group is Indonesia’s most progressive and innovative healthcare provider, offering World Class Healthcare, employing over 2,200 doctors, nurses and medical personnel, and serving over 1 million patients annually
SHBP Umbul-umbul, Billboard & Print Ad
GAMMA KNIVE Logo & Stationery Editorial, publish in KOMPAS, 29 November 2011. CHRISTMAS CARD & DECORATION SES BROCHURE EXPAT CLINIC PROMOTION BILLBOARD BALIKPAPAN. INTERNATIONAL ACCREDITATION from joint commision international. Print Ads CONGRATULATION FOR MENTRI KESEHATAN RI, OKTOBER 2011. Print Ads
SHJB Billboard & Backdrop WOMAN CANCER SEMINARS Backdrop, banner & Umbul-umbul INTERNATIONAL NURSING DAY 2012. Uniform
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PROJECTS
branding is
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Independent Graphic Design
ENGLISH FIRST
Book Event
Mug Design
Billboard
FORWARD ALBUM (CONT.)
Umbul - Umbul
Cover Album
Tickets
MAKE UP ARTIST
Platinum Ticket
Name Card
Name Tags
SANDWICH MAN
Flyer & Brochure
Redesign Brand Id
GLOBAL MANDIRI SCHOOL
Name Card
Yearbook 2011
Brochure
ARYA NOBLE
Banner
Website 2013 HINENI DENTIST CLINIC Brand identity GO! MAGAZINE Layouting
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HARVEST FESTIVAL 2012
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BRAND IDENTITY
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PROFAUNA INDONESIA (campus project)
Profauna Indonesia is a conservation, which protect natural environment, natural ecosystem, and wildlife. Profauna Indonesia was made to increase appreciation from people. Profauna need a new visual identity to bring strong differentiation and big impact to our world. Started from one bold design of Profauna logo, which represent the character of Profauna it self. It is inspired by trees, which protect animals, just like what Profauna does.
4.5 x
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> Stationary set. Each have visual and colors represent animal’s basic habitats
Cynthia Utami Putr i Cr eative Directo r Jl. R aya Candi II No. 179 Klaseman
Jl. Ra ya Candi II No.179 Klaseman, Kar angbesuki,
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Karangbesuki, Malang, Indonesia 65146 profauna@c ynthiaprofauna.org +62 341 570033
Malang, Indonesia 6514 6 profauna@profauna.org
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+62 341 57003 3
Cynthia Utami Putri Cr eative Directo r Jl. R aya Candi II No. 179 Klaseman,
a Candi II No.179 Klaseman, Kar angbesuki, Malang, Indonesia 65146
Karangbesuki, Malang, Indonesia 65146 profauna@c ynthiaprofauna.org +62 341 570033
profauna@profauna.org +62 341 570033
Cynthia Utami Putr i Jl. R aya Candi II No.179 Klaseman, Kar angbesuki, Malang, Indonesia 65146 profauna@profauna.org +62 341 570033
Cr eative Directo r Jl. R aya Candi II No. 179 Klaseman
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Karangbesuki, Malang, Indonesia 65146 profauna@cynthiaprofauna.org +62 341 570033
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save the animals.
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< Education card for children. Content information about some animas to kid, to introduce and start caring those animals. < Brochures. Covers and finishing of brochures. < Stickers. It is used to remind people about saving the animals.
> Stationary set. Each have visual and colors represent animal’s basic habitats
ray Pelican ting f e Sd co mmonllywat
is rto
Elephant
An elephant's t runk d n ta is act ually s yas are n oas spen ggr a llowowoncg, . The y me a long nose used f or smelling, Stirnle a tr eas f ou theed sdh veaste s eir ti d in breathing, trumpe th e f in v e o in r ting, uri h a t is jo teomhpae eakjos,ri ty h b it drink y ing, y w and also f or grabbing e ls rebma all ly Th ll tha y a ,th o h. e , par ti v ing on things—especially a t v hs aeceti o he pot ential he ti a s es. T out in meal. The trunk alone en m of the t ft m o o c y id ontains s n y nd n sand, e sw a about 100,000 di ffere a the ho r th nt muscles.
Toucan
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To
melibatkan oknum milite r. Sebagian besar burung tersebut adalah ditangkap seca ra ilegal dari alam. Profauna ada untuk menumbuhkan kesadar an • Burung paruh bengkok (nuri dan kakatua) ditangkap dari alam masyarakat akan pentingn ya pelestarian satw a liar dengan cara-cara yang menyiksa dan me nyakitkan satw & Melindungi satw a liar dari kegiatan exploitasi Bulun ya dicabuti agar tidak bisa terbang. dan perlakukan y ang tidak la yak.
• Lebih dari 100.000 burung paruh bengkok setiap tahun
Diperkir akan seba nyak 300.000 jenis satw a liar atau
ditangkap dari alam P apua dan Maluku. P enangkapan ini juga
sekitar 17% sat wa di dunia terdapat di Indonesia, walaupun luas Indonesia han ya 1,3% dari luas daratan dunia. Indonesia nomer satu dalam hal kekayaan mamalia (515 jenis) dan menjadi habitat dari sekitar 1539 jenis burung.
Investigasi ProFauna di tahun 1999 menunjukan bah wa
"Sat wa liar tidak bisa bic ara, namun kit a bisa bic ara dan berbuat untuk mereka "
sekitar 27.000 ekor pen yu dibantai setiap tahun nya di
(Rosek Nursahid, pendiri P roFauna Indonesia )
Bali untuk diambil daging nya. Meski kini telah menurun 80%, perdagangan pen yu di Bali masih juga berlangsung. K onsumsi daging pen yu ini juga terjadi di daerah lain seperti Bengkulu, Maluku dan
Jawa Tengah.
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< Algarry. New fashion line by Albert Yanuar. One of the famous
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fashion designer In Indonesia.
ALGARRY b yA L B E
RT Y AN UA R
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Applications German company.
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> TUV Rheinland
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> Achilles Stationary
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34 <New Logo Hearth inspired from 8 elements of the earth : land, water, sky, universe, sun, plants, animals, and leaf.
35 > Inaya Hotel & Resort Transportation.
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hot foil stamping + emboss
swarovski crystal < Miss Mondial Jewerly. Try to put 3 dimensional things into personal items that can reflect the whole brand. The concept is from a “Bling” or “Crystallized” diamond.
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paper wrapping
emboss swarovski crystal
< Packaging
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41 < Tororo. an online shopping, specialized in baby and kids stuff. The concept is from an cracking egg that related to a fresh new baby born.
CHIRP
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H E L L O , T H E RE
H E L L O , T H E RE
H E L L O , T H E RE
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H E L L O, TH ERE
< Postcard & Stickers
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45 < Azure restaurant. located in Bumi Segah Hotel, Kalimantan Timur, Berau. Name of azure means blue of the light sky. Logo concept is from an â&#x20AC;&#x153;Aâ&#x20AC;? (stand for Azure) in front of the sun.
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< THE SANDWICH MAN Restaurant, Based on Maine, America.
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SOCIAL CAMPAIGN
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REPAPER
This campaign is about reducing and reusing paper consumption to save the earth. Reduce papers is the easy way that I can contribute to stop illegal logging. The fact is we are using too many papers in one day, which is leading us to disasters. This campaign is about remind people in emotional and rational communication to use papers more efficiently. This is one of the strongest actions to start using recycled papers. This campaign contents facts, effects and things we should do to make it happen. Everything in this campaign that content any printing, we use brown/recycled papers to become a trendsetter.
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papers quill technique to produce visual communication. The concept is about showing papers quantities that have been ineffectively used. Each of posters has a message about the negative effect of consumption papers.
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< Posters series. Iâ&#x20AC;&#x2122;m using
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< Calender for 2012. All applications are printed in recycled paper to support the campaign it self.
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< Interactive brochure to bring direct information and emotional communication to people. < Pins < Tissue box
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< Repaper brochure.
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< Notes Functional item which include typography treatment, copy write, and graphic element that support the emotional feeling into this application. > Brochure > flyer (front & back) The audience can actually write something on the smallsize flyer.
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THE NEXT LEVEL 2012
This campaign is about reducing and reusing paper consumption to save the earth. Reduce papers is the easy way that I can contribute to stop illegal logging. The fact is we are using too many papers in one day, which is leading us to disasters. This campaign is about remind people in emotional and rational communication to use papers more efficiently. This is one of the strongest actions to start using recycled papers. This campaign contents facts, effects and things we should do to make it happen. Everything in this campaign that content any printing, we use brown/recycled papers to become a trendsetter.
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> Book event cover alternatives & layouts (100 pages)
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EDITORIALS
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WATER MAGAZINE
This Water magazine contents all about the oceans. It is represent such a wonderful living creature or everything that people should know about the ocean. In that case, people will become more aware and start respect the oceans and whats in it. The target is about 20-30 years old people who loved the oceans and have big curiousity about whats the earth we live in. Deluxe, luxurious, modern combine with the wild sense of the oceans is the characthers that we try to provide in this magazine.
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Nameplate: a logotype from Los Niches Typography. â&#x20AC;&#x153;Wâ&#x20AC;? stand for water. And the typograpy ornament represent to a water drop, which is the theme about this magazine.
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< Sketches of nameplates and magaize name options > Layouts
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ASIAN GEOGRAHIC JUNIOR MAGAZINE
This project is about redesign one magazine and solving problems. Junior magazine contents about heritage, culture, tradition, wild animals, knowledge, sport, and every interesting contains about Asia. But in my case, I came up with the wildlife idea and take birds for my theme. This magazine provides information to children, who are about 9- 14 years old. So, the strategy that we used is to bring great pictures, legible information, using good icons and pop colors which children like to see.
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84 < Birds icon for children > Some of the layouts that plays with most of all vector images, typography and some interactive pages.
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Company Profile J & Parnters Covers < Option 1 > Option 2
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> Company Profile J & Parnters Layout
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< Acroporee. A new fashion line from Imelda Kartini for Spring/Summer edition. These 94
are the booklet preview. The concept come from a reflection from the water / beach that make repitition on image treatment.
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< Another layout experiment for campus project .
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FINAL PROJECT
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GET MOTIVATED!
101 proverbs book collection about creative mind. Skills without wisdom are worthless, so it is important to persuade and remind all our young creative designers that they have to build their own personal quality. Because of it, we need a motivation to bring an experience and a story to remember. Donâ&#x20AC;&#x2122;t underestimate the power of words, words can be simple but it can affect us for years. Proverbs are effectively works for some of many years to give advices. Proverbs are including experiences of many people around the world through the decades, perspectives, thoughts, ideas and problem solving, all into one simple packages. Each proverb is individually designed through out the concepts, meanings and history. The media are including posters, cards and notes inside the book.
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a collection of 101 proverbs about creative mind 102
from people around the world, to encourage our young creative designers.
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The first book provides 51 proverbs about a new perspective in creative mind. The second book provides 50 proverbs about problem solving. I choose a box made from hard media and textured papers, to bind them and to protect both of the books.
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BOOK SIZE
KEYWORDS: 1.CONTRAST 2.SIMPLICITY 3.DIVERSITY
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ICON: QUOTATION MARK “STARTING” The function of the book is to motivate the audience with a different perspective and thoughts through out the book. Quotes are limitless. Icon becomes a system when it’s implicated in every page of the book.
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109 < I used color lines to be a visual system, so even when the book closed, its still give an effect of colors and unity on the edge area.
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111 < All the proverbs are communicate by visual from images, colors, photography, typography treatment, paper texture, paper folding and finishing (die cut, perforated, etc)
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113 < One of the proverbs from Helen Keller, that work by perforated finishing on the paper to represent the Helen Keller famous story (who is known as the blind girl).
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RULES THE WORLD.
122 RALPH WALDO EMERSON
MICHAEL LANGHAM
NAPOLEON
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trust your instincts. and never hope more than you work.
MARIE CURIE
I WANT TO PUT
A
DING in the universe
RITA MAE BROWN
Geniusis 1 % 99 %
STEVE JOBS
THOMAS EDISON
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PACKAGING
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127 < Good Roots. Spesialized in organic fruits and vegetables. Task : Packaging product.
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< Another options for Good Root packaging.
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131 < Hoppie Tappie. A shoe brand for teenage girls. Concept taken from the energetic white rabbit characther in â&#x20AC;&#x153;Alice in Wonderlandâ&#x20AC;? legendary movie.
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135 < FORWARD COVER ALBUM coptions. Religious album from one talented group.
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WEBSITE
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141 < TSDS website. specialize in interior & architecture. Elegance, simple and informative on the consistence vertical motion.
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VISUAL IDENTITY
STRATEGY
BRAND TONE
logo treatments
brand personality
brand colours
market positioning
typefaces
brand beliefs
copywriting
grid & layouts brand imagery
social media tone
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EVENTS
LAUNCHING
INDEPENDENT BUSINESS
occasional
new brand
personal events
new product discount & promo
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01. PRINTING brand guidelines stationery office needs
02. VISUAL MARCHANDISING STORE billboard standing banner
packaging
point of view
etc
etc
03. WEB MEDIA website interface social media interface etc
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THANK YOU