In order to,

00/10 JUSTIN CHOI

PROJECT

To complete a successful design project requires the hard work of a number of dedicated people.

Selected works 2014 — 2018

001

002

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

003

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

00/10 JUSTIN CHOI

PROJECT BFA portfolio INSTRUCTOR Mary Scott KEY WORDS Creative Innovative Positive DELIVERABLES Portfolio book, card, promotional products, resume

004

In order to design this book, my creative ideas, decisionmaking, collaborations, and numerous failures were needed.

IN O R D ER TO IT R EQ U IR ES

DISCIPLINE JUSTIN CHOI

01 02 03 04 05 06 07 08 09 10

Justin Choi

Graphic designer

005

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

COPYRIGHT Š 2018 All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

Printed in the United States of America.

006

007

S E L EC T E D W O RKS 2 014 —2 018

00/00

CONTENT

008

P R O J EC T O F J U S T IN C H O I

01/10

06/10 PROJECT

PROJECT

Virtual Reality

Travel Application

PAGE

PAGE

008 / 021

072 / 085

02/10

07/10 PROJECT

PROJECT

Fly Fishing

Epidemiology

PAGE

PAGE

022 / 033

086 / 097

03/10

08/10 PROJECT

PROJECT

CRISPR Cas-9

Reed Diffuser

PAGE

PAGE

034 / 045

098 / 107

04/10

09/10 PROJECT

PROJECT

Beer Brewery

Tea Table

PAGE

PAGE

046 / 057

108 / 119

05/10

10/10 PROJECT

PROJECT

Baseball Tournament

Camping Retail

PAGE

PAGE

058 / 071

120 / 161

009

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

01/10 VIRTUAL REALITY

PROJECT Type conference exclusive book INSTRUCTOR Ariel Grey KEY WORDS Technological Ambitious Educational DELIVERABLES Book, conference badge, poster

010

In order to experience virtual reality, it requires a technician’s forward-thinking, strong vision, and courage to jump into the new medium.

T Y P E IN V IR T UA L RE A L I T Y

D IS C IP L IN E T YPOGRAPHY

01 02 03 04 05 06 07 08 09 10

Jake Riddle

Virtual reality technician

011

012

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

DISCIPLINE TYPOGRAPHY

01 02 03 04 05 06 07 08 09 10

013

014

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

015

016

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

017

018

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

T Y P E IN V IR T UA L RE A L I T Y

D IS C IP L IN E T YPOGRAPHY

01 02 03 04 05 06 07 08 09 10

019

020

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P R O J EC T O F J U S T IN C H O I

T Y P E IN V IR T UA L RE A L I T Y

D IS C IP L IN E T YPOGRAPHY

01 02 03 04 05 06 07 08 09 10

021

022

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P R O J EC T O F J U S T IN C H O I

T Y P E IN V IR T UA L RE A L I T Y

D IS C IP L IN E T YPOGRAPHY

01 02 03 04 05 06 07 08 09 10

023

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

02/10 FLY FISHING

PROJECT Re-branding fly fish product INSTRUCTOR Thomas McNulty KEY WORDS Eco-friendly Straightforward Engaging DELIVERABLES Fly fishing reed, backing line, fly line, leader line, tippet line, lure

024

In order to enjoy fly fishing, it requires fisher’s knowledge of the fishing method, casting techniques, and sharp senses.

S A G E F LY F IS HIN G L IN E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

Liam Roberts

Fly fisher

025

026

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P R O J EC T O F J U S T IN C H O I

S A G E F LY F IS HIN G L IN E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

027

028

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P R O J EC T O F J U S T IN C H O I

S A G E F LY F IS HIN G L IN E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

029

030

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P R O J EC T O F J U S T IN C H O I

S A G E F LY F IS HIN G L IN E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

031

032

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P R O J EC T O F J U S T IN C H O I

S A G E F LY F IS HIN G L IN E D IS C IP L IN E PA C K A G IN G

LINE LINE LINE SIZE

5-6 5-6 COLOR

COLOR

ORANGERED

ORANGERED

LURE

100YD

100YD

FLY FISHING

REEL FLY FISHING

LENGTH

LENGTH

01LINE BACKING

FLY FISHING

FLY FISHING

LINE SIZE

01

01 02 03 04 05 06 07 08 09 10

BACKING BACKING

WEIGHT

BEST FOR

WEIGHT

BEST FOR

20LB

TROUT

20LB

TROUT

01 Weight forward taper fly line 02 Cast further and control easier 03 Quality welded loops 04 Low memory feature 05 Custom designed lines available

01

BACKING LINE

02

FLY LINE

03

LEADER LINE

04

TIPPET LINE

ADDRESS SAGE MANUFACTURING 8500 Northeast Day Road Bainbridge Island, WA 98110 USA PHONE 800 533 3004 206 842 6608 WEBSITE WWW.SAGEFLYFISH.COM

01

BACKING LINE

033

034

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

035

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

03/10 CRISPR CAS-9

PROJECT CRISPR cas-9 visual guide INSTRUCTOR Megumi Kiyama KEY WORDS Abstract Bold Simple DELIVERABLES Booklet, poster, website

036

In order to make a better future with gene editing, it requires biologist’s numerous testings, analysis, and strong will to challenge new ideas.

C RIS P R CAS-9

D IS C IP L IN E V ISUA L SY S T E M

Emma Reed

Biologist

01 02 03 04 05 06 07 08 09 10

037

038

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

C RIS P R CAS-9

D IS C IP L IN E V ISUA L SY S T E M

01 02 03 04 05 06 07 08 09 10

039

040

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P R O J EC T O F J U S T IN C H O I

C RIS P R CAS-9

D IS C IP L IN E V ISUA L SY S T E M

01 02 03 04 05 06 07 08 09 10

041

042

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

043

044

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

045

046

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P R O J EC T O F J U S T IN C H O I

C RIS P R CAS-9

D IS C IP L IN E V ISUA L SY S T E M

01 02 03 04 05 06 07 08 09 10

047

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

04/10 BEER BREWERY

PROJECT Re-branding and packaging INSTRUCTOR Thomas McNulty KEY WORDS Geometric Social Confident DELIVERABLES Beer can, bottles, coaster

048

In order to have a rich flavored beer, it requires brewer’s care for the grain, and patients to go through the complicated process.

T HIR S T Y B E A R B RE W E RY

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

Ron Turner

Brewer

049

050

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P R O J EC T O F J U S T IN C H O I

T HIR S T Y B E A R B RE W E RY

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

051

052

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P R O J EC T O F J U S T IN C H O I

T HIR S T Y B E A R B RE W E RY

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

053

054

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P R O J EC T O F J U S T IN C H O I

T HIR S T Y B E A R B RE W E RY

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

055

056

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P R O J EC T O F J U S T IN C H O I

T HIR S T Y B E A R B RE W E RY

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

057

058

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

T HIR S T Y B E A R B RE W E RY

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

059

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

05/10 BASEBALL TOURNAMENT

PROJECT Brand manual guidebook and re-branding INSTRUCTOR Thomas McNulty KEY WORDS Organized Efficacious Influential DELIVERABLES Brand manual guidebook

060

In order to make the games happen, it requires umpire’s thorough understanding of the rules, extraordinary eyes, and heavy responsibility to make hard decisions.

P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T

D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10

James Collins

Umpire

061

BEFORE

AFTER

2019

062

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P R O J EC T O F J U S T IN C H O I

P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T

D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10

063

064

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P R O J EC T O F J U S T IN C H O I

P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T

D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10

065

066

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

01 02 03 04 05 06 07 08 09 10

067

068

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P R O J EC T O F J U S T IN C H O I

069

070

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T

D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10

071

072

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T

D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10

073

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

06/10 TRAVEL APPLICATION

PROJECT Mobile application design INSTRUCTOR Megumi Kiyama KEY WORDS Engaging Insightful Idealistic DELIVERABLES Mobile application

074

In order to travel with satisfaction, it requires other traveler’s know-how, recommendations from experience, and tips learned from a number of failures.

T R AV E LY T R AV E L A P P

D IS C IP L IN E A P P L I C AT I O N

01 02 03 04 05 06 07 08 09 10

Ava Wayne

Traveler

075

TRAVELY

076

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

T R AV E LY T R AV E L A P P

D IS C IP L IN E A P P L I C AT I O N

01 02 03 04 05 06 07 08 09 10

077

078

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P R O J EC T O F J U S T IN C H O I

T R AV E LY T R AV E L A P P

D IS C IP L IN E A P P L I C AT I O N

01 02 03 04 05 06 07 08 09 10

079

080

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P R O J EC T O F J U S T IN C H O I

T R AV E LY T R AV E L A P P

D IS C IP L IN E A P P L I C AT I O N

01 02 03 04 05 06 07 08 09 10

081

082

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

083

084

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

T R AV E LY T R AV E L A P P

D IS C IP L IN E A P P L I C AT I O N

01 02 03 04 05 06 07 08 09 10

085

086

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

T R AV E LY T R AV E L A P P

D IS C IP L IN E A P P L I C AT I O N

01 02 03 04 05 06 07 08 09 10

087

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

07/10 EPIDEMIOLOGY

PROJECT Ted talk conference INSTRUCTOR Sean McGuire KEY WORDS Adaptable Engaging Illustrative DELIVERABLES Booklet, poster, website

088

In order to contain epidemics, it requires epidemiologist’s risk identification, data collection, and preventive policies

E P ID E MI O L O GY C O N F E RE N C E

D IS C IP L IN E V ISUA L SY S T E M

01 02 03 04 05 06 07 08 09 10

Elizabeth Hill

Epidemiologist

089

090

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

EPIDEMIOLOGY CONFERENCE

091

092

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

01 02 03 04 05 06 07 08 09 10

093

094

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

E P ID E MI O L O GY C O N F E RE N C E

D IS C IP L IN E V ISUA L SY S T E M

01 02 03 04 05 06 07 08 09 10

095

096

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

E P ID E MI O L O GY C O N F E RE N C E

D IS C IP L IN E V ISUA L SY S T E M

01 02 03 04 05 06 07 08 09 10

097

098

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

E P ID E MI O L O GY C O N F E RE N C E

D IS C IP L IN E V ISUA L SY S T E M

01 02 03 04 05 06 07 08 09 10

099

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

08/10 REED DIFFUSER

PROJECT Collaboration packaging INSTRUCTOR Michael Osborne KEY WORDS Creative Expressive Abstract DELIVERABLES Display unit, package, reed diffusers

100

In order to make a pleasant scent, it requires perfumer’s trained nose, wild inspiration, and keen knowledge of fragrance.

NEST X F R A NK S T E L L A

Rosalie Gabriel Perfumer

D IS C IP L IN E PA C K A G IN G 01 02 03 04 05 06 07 08 09 10

101

102

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

NEST X F R A NK S T E L L A

D IS C IP L IN E PA C K A G IN G 01 02 03 04 05 06 07 08 09 10

103

104

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

105

106

S E L EC T E D W O RKS 2 014 —2 — 2 018

P R O J EC T O F J U S T IN C H O I

107

108

S E L EC T E D W O RKS 2 014 —2 — 2 018

P R O J EC T O F J U S T IN C H O I

NEST X F R A NK S T E L L A

D IS C IP L IN E PA C K A G IN G 01 02 03 04 05 06 07 08 09 10

109

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

09/10 TEA TABLE

PROJECT Conceptual cook book INSTRUCTOR Ariel Grey KEY WORDS Clean Influential Modern DELIVERABLES Bookmarks, recipe book

110

In order to brew a good cup of tea it requires, farmer’s hardened hands, countless sweat, and heart to care for delicate tea leaves.

UNDER THE C A M E L L I A T RE E

D IS C IP L IN E T YPOGRAPHY

01 02 03 04 05 06 07 08 09 10

Wang Weizheng

Tea farmer

111

112

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

UNDER THE C A M E L L I A T RE E

D IS C IP L IN E T YPOGRAPHY

01 02 03 04 05 06 07 08 09 10

113

114

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

UNDER THE CAMELLIA TREE

DISCIPLINE TYPOGRAPHY

01 02 03 04 05 06 07 08 09 10

115

116

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P R O J EC T O F J U S T IN C H O I

UNDER THE CAMELLIA TREE

DISCIPLINE TYPOGRAPHY

01 02 03 04 05 06 07 08 09 10

117

118

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P R O J EC T O F J U S T IN C H O I

UNDER THE C A M E L L I A T RE E

D IS C IP L IN E T YPOGRAPHY

01 02 03 04 05 06 07 08 09 10

119

120

S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

01 02 03 04 05 06 07 08 09 10

121

P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018

10/10 CAMPING RETAIL

PROJECT Fictive concept retail store INSTRUCTOR Thomas McNulty KEY WORDS Insightful Adaptable Ambitious DELIVERABLES Store brand with various packaging system GROUP MEMBERS Justin Choi, Ballesa Martinez, Jamie Yang, Hannah Cheung

122

In order to enjoy outdoor activities, it requires camper’s paving of a new path, a bond with nature, and the will to sleep with the wild.

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10

Dylan Green

Professional camper

123

MAIN-BRAND

P R O J EC T O F J U S T IN C H O I

OUTWARD COLLECTIVE

S E L EC T E D W O RKS 2 014 —2 018

Our mission is to inspire people to discover, explore, spread the excitement of outdoor adventure. In this technological age, our products help provide hours of outdoor joy and a welcoming opportunity to connect with mother nature. We wanted to inspire and promote future generations of outdoor enthusiasts.

SUB-BRAND

124

TEEPEE

GLAMPING

TeePee is our is our sub-brand within outward collective, which the products are toward to glamping (Glamorous camping).

It is for the people who wants to enjoy camping with comfort and luxury.

String Light Lantern Cocktail Kit

GRABITATE

COOKING

Grabitate is our is our sub-brand within outward collective, which the products are toward to groceries and cooking. One of the biggest fun is to enjoy food in the wildness.

Kitchen Tools Protein Bar Coffee Pouch

7HILLS

ACTIVITIES

7-HILLS is our sub-brand within outward collective, which the products are toward outdoor activities. The people who enjoy the wildness loves to do outdoor activities and we are matching the needs for it.

Tracking Pole Rope Gravity Hook Compass Lantern Carabiner

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10

125

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P R O J EC T O F J U S T IN C H O I

MAIN-BRAND

126

SUB-BRAND

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

127

128

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P R O J EC T O F J U S T IN C H O I

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

129

130

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P R O J EC T O F J U S T IN C H O I

OUTWARD COLLECTIVE

DISCIPLINE PACKAGING

01 02 03 04 05 06 07 08 09 10

131

132

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P R O J EC T O F J U S T IN C H O I

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

133

134

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P R O J EC T O F J U S T IN C H O I

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

135

136

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P R O J EC T O F J U S T IN C H O I

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

137

138

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P R O J EC T O F J U S T IN C H O I

139

140

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P R O J EC T O F J U S T IN C H O I

D IS C IP L IN E PA C K A G IN G

SUB-BRAND

O U T WA RD C O L L EC T I V E

MAIN-BRAND

01 02 03 04 05 06 07 08 09 10

141

142

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P R O J EC T O F J U S T IN C H O I

01 02 03 04 05 06 07 08 09 10

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P R O J EC T O F J U S T IN C H O I

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S E L EC T E D W O RKS 2 014 —2 018

P R O J EC T O F J U S T IN C H O I

OUTWARD COLLECTIVE

DISCIPLINE PACKAGING

01 02 03 04 05 06 07 08 09 10

147

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P R O J EC T O F J U S T IN C H O I

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

149

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P R O J EC T O F J U S T IN C H O I

151

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P R O J EC T O F J U S T IN C H O I

MAIN-BRAND

152

SUB-BRAND

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

153

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P R O J EC T O F J U S T IN C H O I

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

155

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P R O J EC T O F J U S T IN C H O I

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

159

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P R O J EC T O F J U S T IN C H O I

O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

01 02 03 04 05 06 07 08 09 10

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O U T WA RD C O L L EC T I V E

D IS C IP L IN E PA C K A G IN G

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ILLUSTRATIONS

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POLY ART

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00/00 SPECIAL THANKS

FAMILY Eun Ju Lee Duke Choi James Choi TEACHERS Mary Scott Thomas McNulty Ariel Grey Megumi Kiyama David Scott Sean McGuire FRIENDS Hye Min Lee Sung Soon Hwang Yuna Lee Ballesa Martinez Sean Lee Jenny Zhang Jerry Che Tien Pham Francine Zavala Leo Choi Hannah Cheung Jamie Yang

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In order to complete this program, it required support with strong faith, encouragement, and love.

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COLOPHON

INSTRUCTOR

ABOUT

Mary Scott Fall 2018 Senior portfolio

This is a student project. No part of this book or any other part of the projects were produced for commercial use.

ADDRESS

TYPEFACES

Justin Choi 552 Arguello Blvd, San Francisco, CA, 94118

Garamond Pro Trade Gothic

SCHOOL

SOFTWARE Adobe Indesign, Photoshop

Academy of Art University School of graphic design & digital media 79 New Montgomery st, San Francisco, CA 94105 PHOTOGRAPHY

BINDING / PRINT Blurb.com

PHOTOGRAPHY ASSISTANTS

PAPER

Ballesa Martinez, Francine M. Zavala, Sung Soon Hwang

100# Mohawk superfine uncoated

STOCK PHOTOGRAPHY

EQUIPMENT

Pexels.com Unsplash.com

Macbook pro 3.1 GHz intel core i7

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Justin Choi

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Justinchoidesign.com

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