00/10 JUSTIN CHOI
PROJECT
To complete a successful design project requires the hard work of a number of dedicated people.
Selected works 2014 — 2018
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00/10 JUSTIN CHOI
PROJECT BFA portfolio INSTRUCTOR Mary Scott KEY WORDS Creative Innovative Positive DELIVERABLES Portfolio book, card, promotional products, resume
004
In order to design this book, my creative ideas, decisionmaking, collaborations, and numerous failures were needed.
IN O R D ER TO IT R EQ U IR ES
DISCIPLINE JUSTIN CHOI
01 02 03 04 05 06 07 08 09 10
Justin Choi
Graphic designer
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COPYRIGHT Š 2018 All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. Printed in the United States of America.
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00/00
CONTENT
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P R O J EC T O F J U S T IN C H O I
01/10
06/10 PROJECT
PROJECT
Virtual Reality
Travel Application
PAGE
PAGE
008 / 021
072 / 085
02/10
07/10 PROJECT
PROJECT
Fly Fishing
Epidemiology
PAGE
PAGE
022 / 033
086 / 097
03/10
08/10 PROJECT
PROJECT
CRISPR Cas-9
Reed Diffuser
PAGE
PAGE
034 / 045
098 / 107
04/10
09/10 PROJECT
PROJECT
Beer Brewery
Tea Table
PAGE
PAGE
046 / 057
108 / 119
05/10
10/10 PROJECT
PROJECT
Baseball Tournament
Camping Retail
PAGE
PAGE
058 / 071
120 / 161
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P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018
01/10 VIRTUAL REALITY
PROJECT Type conference exclusive book INSTRUCTOR Ariel Grey KEY WORDS Technological Ambitious Educational DELIVERABLES Book, conference badge, poster
010
In order to experience virtual reality, it requires a technician’s forward-thinking, strong vision, and courage to jump into the new medium.
T Y P E IN V IR T UA L RE A L I T Y
D IS C IP L IN E T YPOGRAPHY
01 02 03 04 05 06 07 08 09 10
Jake Riddle
Virtual reality technician
011
012
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DISCIPLINE TYPOGRAPHY
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P R O J EC T O F J U S T IN C H O I
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P R O J EC T O F J U S T IN C H O I
T Y P E IN V IR T UA L RE A L I T Y
D IS C IP L IN E T YPOGRAPHY
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T Y P E IN V IR T UA L RE A L I T Y
D IS C IP L IN E T YPOGRAPHY
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T Y P E IN V IR T UA L RE A L I T Y
D IS C IP L IN E T YPOGRAPHY
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02/10 FLY FISHING
PROJECT Re-branding fly fish product INSTRUCTOR Thomas McNulty KEY WORDS Eco-friendly Straightforward Engaging DELIVERABLES Fly fishing reed, backing line, fly line, leader line, tippet line, lure
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In order to enjoy fly fishing, it requires fisher’s knowledge of the fishing method, casting techniques, and sharp senses.
S A G E F LY F IS HIN G L IN E
D IS C IP L IN E PA C K A G IN G
01 02 03 04 05 06 07 08 09 10
Liam Roberts
Fly fisher
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S A G E F LY F IS HIN G L IN E
D IS C IP L IN E PA C K A G IN G
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S A G E F LY F IS HIN G L IN E
D IS C IP L IN E PA C K A G IN G
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P R O J EC T O F J U S T IN C H O I
S A G E F LY F IS HIN G L IN E
D IS C IP L IN E PA C K A G IN G
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P R O J EC T O F J U S T IN C H O I
S A G E F LY F IS HIN G L IN E D IS C IP L IN E PA C K A G IN G
LINE LINE LINE SIZE
5-6 5-6 COLOR
COLOR
ORANGERED
ORANGERED
LURE
100YD
100YD
FLY FISHING
REEL FLY FISHING
LENGTH
LENGTH
01LINE BACKING
FLY FISHING
FLY FISHING
LINE SIZE
01
01 02 03 04 05 06 07 08 09 10
BACKING BACKING
WEIGHT
BEST FOR
WEIGHT
BEST FOR
20LB
TROUT
20LB
TROUT
01 Weight forward taper fly line 02 Cast further and control easier 03 Quality welded loops 04 Low memory feature 05 Custom designed lines available
01
BACKING LINE
02
FLY LINE
03
LEADER LINE
04
TIPPET LINE
ADDRESS SAGE MANUFACTURING 8500 Northeast Day Road Bainbridge Island, WA 98110 USA PHONE 800 533 3004 206 842 6608 WEBSITE WWW.SAGEFLYFISH.COM
01
BACKING LINE
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P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018
03/10 CRISPR CAS-9
PROJECT CRISPR cas-9 visual guide INSTRUCTOR Megumi Kiyama KEY WORDS Abstract Bold Simple DELIVERABLES Booklet, poster, website
036
In order to make a better future with gene editing, it requires biologist’s numerous testings, analysis, and strong will to challenge new ideas.
C RIS P R CAS-9
D IS C IP L IN E V ISUA L SY S T E M
Emma Reed
Biologist
01 02 03 04 05 06 07 08 09 10
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038
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C RIS P R CAS-9
D IS C IP L IN E V ISUA L SY S T E M
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C RIS P R CAS-9
D IS C IP L IN E V ISUA L SY S T E M
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C RIS P R CAS-9
D IS C IP L IN E V ISUA L SY S T E M
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04/10 BEER BREWERY
PROJECT Re-branding and packaging INSTRUCTOR Thomas McNulty KEY WORDS Geometric Social Confident DELIVERABLES Beer can, bottles, coaster
048
In order to have a rich flavored beer, it requires brewer’s care for the grain, and patients to go through the complicated process.
T HIR S T Y B E A R B RE W E RY
D IS C IP L IN E PA C K A G IN G
01 02 03 04 05 06 07 08 09 10
Ron Turner
Brewer
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050
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P R O J EC T O F J U S T IN C H O I
T HIR S T Y B E A R B RE W E RY
D IS C IP L IN E PA C K A G IN G
01 02 03 04 05 06 07 08 09 10
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T HIR S T Y B E A R B RE W E RY
D IS C IP L IN E PA C K A G IN G
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T HIR S T Y B E A R B RE W E RY
D IS C IP L IN E PA C K A G IN G
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P R O J EC T O F J U S T IN C H O I
T HIR S T Y B E A R B RE W E RY
D IS C IP L IN E PA C K A G IN G
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P R O J EC T O F J U S T IN C H O I
T HIR S T Y B E A R B RE W E RY
D IS C IP L IN E PA C K A G IN G
01 02 03 04 05 06 07 08 09 10
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P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018
05/10 BASEBALL TOURNAMENT
PROJECT Brand manual guidebook and re-branding INSTRUCTOR Thomas McNulty KEY WORDS Organized Efficacious Influential DELIVERABLES Brand manual guidebook
060
In order to make the games happen, it requires umpire’s thorough understanding of the rules, extraordinary eyes, and heavy responsibility to make hard decisions.
P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T
D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10
James Collins
Umpire
061
BEFORE
AFTER
2019
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P R O J EC T O F J U S T IN C H O I
P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T
D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10
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P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T
D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10
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01 02 03 04 05 06 07 08 09 10
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P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T
D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10
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P R O J EC T O F J U S T IN C H O I
P RE MIE R 12 W O RL D B A S E B A L L T O U RN A M E N T
D IS C IP L IN E RE- B R A N D IN G 01 02 03 04 05 06 07 08 09 10
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P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018
06/10 TRAVEL APPLICATION
PROJECT Mobile application design INSTRUCTOR Megumi Kiyama KEY WORDS Engaging Insightful Idealistic DELIVERABLES Mobile application
074
In order to travel with satisfaction, it requires other traveler’s know-how, recommendations from experience, and tips learned from a number of failures.
T R AV E LY T R AV E L A P P
D IS C IP L IN E A P P L I C AT I O N
01 02 03 04 05 06 07 08 09 10
Ava Wayne
Traveler
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TRAVELY
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T R AV E LY T R AV E L A P P
D IS C IP L IN E A P P L I C AT I O N
01 02 03 04 05 06 07 08 09 10
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078
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T R AV E LY T R AV E L A P P
D IS C IP L IN E A P P L I C AT I O N
01 02 03 04 05 06 07 08 09 10
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T R AV E LY T R AV E L A P P
D IS C IP L IN E A P P L I C AT I O N
01 02 03 04 05 06 07 08 09 10
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083
084
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P R O J EC T O F J U S T IN C H O I
T R AV E LY T R AV E L A P P
D IS C IP L IN E A P P L I C AT I O N
01 02 03 04 05 06 07 08 09 10
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086
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P R O J EC T O F J U S T IN C H O I
T R AV E LY T R AV E L A P P
D IS C IP L IN E A P P L I C AT I O N
01 02 03 04 05 06 07 08 09 10
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07/10 EPIDEMIOLOGY
PROJECT Ted talk conference INSTRUCTOR Sean McGuire KEY WORDS Adaptable Engaging Illustrative DELIVERABLES Booklet, poster, website
088
In order to contain epidemics, it requires epidemiologist’s risk identification, data collection, and preventive policies
E P ID E MI O L O GY C O N F E RE N C E
D IS C IP L IN E V ISUA L SY S T E M
01 02 03 04 05 06 07 08 09 10
Elizabeth Hill
Epidemiologist
089
090
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P R O J EC T O F J U S T IN C H O I
EPIDEMIOLOGY CONFERENCE
091
092
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P R O J EC T O F J U S T IN C H O I
01 02 03 04 05 06 07 08 09 10
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094
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P R O J EC T O F J U S T IN C H O I
E P ID E MI O L O GY C O N F E RE N C E
D IS C IP L IN E V ISUA L SY S T E M
01 02 03 04 05 06 07 08 09 10
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096
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E P ID E MI O L O GY C O N F E RE N C E
D IS C IP L IN E V ISUA L SY S T E M
01 02 03 04 05 06 07 08 09 10
097
098
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E P ID E MI O L O GY C O N F E RE N C E
D IS C IP L IN E V ISUA L SY S T E M
01 02 03 04 05 06 07 08 09 10
099
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08/10 REED DIFFUSER
PROJECT Collaboration packaging INSTRUCTOR Michael Osborne KEY WORDS Creative Expressive Abstract DELIVERABLES Display unit, package, reed diffusers
100
In order to make a pleasant scent, it requires perfumer’s trained nose, wild inspiration, and keen knowledge of fragrance.
NEST X F R A NK S T E L L A
Rosalie Gabriel Perfumer
D IS C IP L IN E PA C K A G IN G 01 02 03 04 05 06 07 08 09 10
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NEST X F R A NK S T E L L A
D IS C IP L IN E PA C K A G IN G 01 02 03 04 05 06 07 08 09 10
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NEST X F R A NK S T E L L A
D IS C IP L IN E PA C K A G IN G 01 02 03 04 05 06 07 08 09 10
109
P R O J EC T O F J U S T IN C H O I S E L EC T E D W O RKS 2 014 —2 018
09/10 TEA TABLE
PROJECT Conceptual cook book INSTRUCTOR Ariel Grey KEY WORDS Clean Influential Modern DELIVERABLES Bookmarks, recipe book
110
In order to brew a good cup of tea it requires, farmer’s hardened hands, countless sweat, and heart to care for delicate tea leaves.
UNDER THE C A M E L L I A T RE E
D IS C IP L IN E T YPOGRAPHY
01 02 03 04 05 06 07 08 09 10
Wang Weizheng
Tea farmer
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UNDER THE C A M E L L I A T RE E
D IS C IP L IN E T YPOGRAPHY
01 02 03 04 05 06 07 08 09 10
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114
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UNDER THE CAMELLIA TREE
DISCIPLINE TYPOGRAPHY
01 02 03 04 05 06 07 08 09 10
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116
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UNDER THE CAMELLIA TREE
DISCIPLINE TYPOGRAPHY
01 02 03 04 05 06 07 08 09 10
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UNDER THE C A M E L L I A T RE E
D IS C IP L IN E T YPOGRAPHY
01 02 03 04 05 06 07 08 09 10
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10/10 CAMPING RETAIL
PROJECT Fictive concept retail store INSTRUCTOR Thomas McNulty KEY WORDS Insightful Adaptable Ambitious DELIVERABLES Store brand with various packaging system GROUP MEMBERS Justin Choi, Ballesa Martinez, Jamie Yang, Hannah Cheung
122
In order to enjoy outdoor activities, it requires camper’s paving of a new path, a bond with nature, and the will to sleep with the wild.
O U T WA RD C O L L EC T I V E
D IS C IP L IN E PA C K A G IN G
01 0 2 0 3 0 4 0 5 0 6 0 7 0 8 0 9 10
Dylan Green
Professional camper
123
MAIN-BRAND
P R O J EC T O F J U S T IN C H O I
OUTWARD COLLECTIVE
S E L EC T E D W O RKS 2 014 —2 018
Our mission is to inspire people to discover, explore, spread the excitement of outdoor adventure. In this technological age, our products help provide hours of outdoor joy and a welcoming opportunity to connect with mother nature. We wanted to inspire and promote future generations of outdoor enthusiasts.
SUB-BRAND
124
TEEPEE
GLAMPING
TeePee is our is our sub-brand within outward collective, which the products are toward to glamping (Glamorous camping). It is for the people who wants to enjoy camping with comfort and luxury.
String Light Lantern Cocktail Kit
GRABITATE
COOKING
Grabitate is our is our sub-brand within outward collective, which the products are toward to groceries and cooking. One of the biggest fun is to enjoy food in the wildness.
Kitchen Tools Protein Bar Coffee Pouch
7HILLS
ACTIVITIES
7-HILLS is our sub-brand within outward collective, which the products are toward outdoor activities. The people who enjoy the wildness loves to do outdoor activities and we are matching the needs for it.
Tracking Pole Rope Gravity Hook Compass Lantern Carabiner
O U T WA RD C O L L EC T I V E
D IS C IP L IN E PA C K A G IN G
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MAIN-BRAND
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SUB-BRAND
O U T WA RD C O L L EC T I V E
D IS C IP L IN E PA C K A G IN G
01 02 03 04 05 06 07 08 09 10
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128
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O U T WA RD C O L L EC T I V E
D IS C IP L IN E PA C K A G IN G
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130
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OUTWARD COLLECTIVE
DISCIPLINE PACKAGING
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O U T WA RD C O L L EC T I V E
D IS C IP L IN E PA C K A G IN G
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O U T WA RD C O L L EC T I V E
D IS C IP L IN E PA C K A G IN G
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D IS C IP L IN E PA C K A G IN G
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SUB-BRAND
O U T WA RD C O L L EC T I V E
MAIN-BRAND
01 02 03 04 05 06 07 08 09 10
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OUTWARD COLLECTIVE
DISCIPLINE PACKAGING
01 02 03 04 05 06 07 08 09 10
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O U T WA RD C O L L EC T I V E
D IS C IP L IN E PA C K A G IN G
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MAIN-BRAND
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SUB-BRAND
O U T WA RD C O L L EC T I V E
D IS C IP L IN E PA C K A G IN G
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D IS C IP L IN E PA C K A G IN G
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O U T WA RD C O L L EC T I V E
D IS C IP L IN E PA C K A G IN G
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ILLUSTRATIONS
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POLY ART
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FAMILY Eun Ju Lee Duke Choi James Choi TEACHERS Mary Scott Thomas McNulty Ariel Grey Megumi Kiyama David Scott Sean McGuire FRIENDS Hye Min Lee Sung Soon Hwang Yuna Lee Ballesa Martinez Sean Lee Jenny Zhang Jerry Che Tien Pham Francine Zavala Leo Choi Hannah Cheung Jamie Yang
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In order to complete this program, it required support with strong faith, encouragement, and love.
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COLOPHON
INSTRUCTOR
ABOUT
Mary Scott Fall 2018 Senior portfolio
This is a student project. No part of this book or any other part of the projects were produced for commercial use. ADDRESS
TYPEFACES
Justin Choi 552 Arguello Blvd, San Francisco, CA, 94118
Garamond Pro Trade Gothic
SCHOOL
SOFTWARE Adobe Indesign, Photoshop
Academy of Art University School of graphic design & digital media 79 New Montgomery st, San Francisco, CA 94105 PHOTOGRAPHY
BINDING / PRINT Blurb.com
PHOTOGRAPHY ASSISTANTS
PAPER
Ballesa Martinez, Francine M. Zavala, Sung Soon Hwang
100# Mohawk superfine uncoated
STOCK PHOTOGRAPHY
EQUIPMENT
Pexels.com Unsplash.com
Macbook pro 3.1 GHz intel core i7
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Justin Choi
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Justinchoidesign.com
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