Bike Share Project
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USER INTERTFACE Long Beach Bike Share
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Bike Share Project
Team Danny Batz Lewis Rios Stephen Kosai
Bike Share Project
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Context The purpose of the project was to identify a system with multiple steps and improve upon it through observations, analysis, and iteration refinement. We chose to improve Long Beach Bike Share to enhance it’s functionality and increase accessibility.
Bike Share Project
Research
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First Time User Test We took a first time user along with us to go through the steps of renting a bike from the BikeShare.
Jeremy had a great time riding the bike but unlocking it was a chore. He had a variety of issues; from not knowing where the hub was, having to go through the many screens for registration. As well as having issues with the membership system.
Quick Survey To get a general sense of the public opinion on the bikeshare. Overall, most of them liked it, but had not tried it for themselves
“I don’t want to pay for a membership if I only want to use it once”
Bike Share Project
Online Research A Portland State University Study on public Bike Shares helped identify problems of users by income level and background. BREAKING BARRIERS TO BIKE SHARE INSIGHTS ON EQUITY
T R A N S P O R TAT I O N R E S E A R C H A N D E D U C AT I O N C E N T E R
BREAKING BARRIERS TO BIKE SHARE INSIGHTS ON EQUITY
T R A N S P O R TAT I O N R E S E A R C H A N D E D U C AT I O N C E N T E R
Dangerous traffic
44%
Could get harassed Friends & family don’t approve
Cost & Possessions
5%
6%
37%
13% 9% 5%
Destinations too far
17%
No safe bike storage at destination No safe bike storage at home
14%
Physical Ability
7%
3%
11% 2%
20%
Might aggravate personal health Too old
Image & Appearance
34%
38%
5%
17%
4%
13%
0% 2%
17% 17% 14% 13% 15% 13% 11%
My clothes aren’t appropriate
22%
"I'm not good at riding a bike and the traffic and cars make me nervous.”
0% 0% 3% 0% 0%
39% 38% 37%
32%
20%
15% 16%
12% 13% 13%
To get to bus or rail stops 5%
To get to jobs more easily
Other
10%
22%
20%
Don't want to rely on transit
10%
38%
34%
16%
Don't need a bike of my own
To get to social services
48%
35%
To help the environment
Saves me money compared to transportation options
11% 10% 12%
11% 12%
2%
7% 7% 4%
3% 2% 2%
16%
24% 31% 33%
32%
Checking out and returning bike is too complicated
Signing up is too complicated
I don’t have a smart phone
Don’t want to be seen on bike share bike
Don’t know enough to use it Don’t know where stations are to drop off bike
Worry the bikes won’t adjust to fit me
I just prefer to ride Not enough stations near my home my own bike No stations near my destination
Checking out and returning bike is too complicated
Don’t know where stations Don’t want to use are to drop off bike credit card Worried there might not
Don’t know enough to use it
Don’t want to be seen on bike share bike
Signing up is too complicated
be an available bike
I just don’t want to support bike share
I don’t have a smart phone
48%
38% 49%
Worried there might not be an available bike No stations near
58%
Don’t know enough to use it
my destination
43%
Lowerincome white
34% 31% 29%
22%
20%
33%
42%
"I already had a goal to start biking for better health, I just need more insight and info about the bike share system.”
I just prefer to ride my own bike Don’t know where stations
I’ll pay if anything happens to bike
are to drop off bike
Too expensive Too expensive
Higher-income people of color
Higher-income people of color
Lower-income people of color
Lower-income people of color
Lower-income white
Lower-income white
Worried there might not be an available bike
Signing up is too complicated
I don’t have a smart phone
Don’t want to use credit card
Not enough stations near my home
Don’t know enough to use it Don’t want to use credit card
I’ll pay if anything happens to bike
I just don’t want to support bike share
Don’t know where stations are to drop off bike
Higherincome white
Not enough stations near my home
Worry the bikes won’t adjust to fit me
Don’t want to be seen on bike share bike
Can’t use it with my children
I just prefer to ride my own bike
7%
Higher-income white
Can’t use it with my children No stations near my destination
I don’t have a smart phone
Worry the bikes won’t adjust to fit me
Signing up is too complicated
Don’t want to be seen on bike share bike
Checking out and returning bike is too complicated
Higher-income white
Based on the research some of the biggest concerns were: • Danger of Riding in traffic • Issue with distance • Difficulty Carrying Things • Most would use for exercise • Would use if stations were near them • Some users don’t want to use credit card • Users worry about accidents on bike O V E R V I E W / M E T H O D S / O P E R AT O R S / R E S I D E N T S / R I D E R S
Lowerincome people of color
37%
27%
It's an easy way to get around
8% 1%
26%
Saves me time compared to other transportation options
17%
6%
0% 1%
Could mess up hair or appearance
People think I can’t afford car
Utilitarian
54% 57%
39%
Stations are near my home / work / school 30% 30%
Could get sweaty
Not cool with friends
27%
I’ll pay if anything happens to bike
I’ll pay if anything use it with happens to bike Can’t my children
71%
54%
51%
33% 35%
Not enough stations near my home
I just don’t want to support bike share
Too expensive
44%
38%
18%
Other
24%
3%
70%
59%
To get exercise
Want to try biking
17%
6%
49%
For fun
15%
Difficult to carry things
70%
30%
To ride with friends/family
29%
Too out of shape
Fun / Recreation
32%
6%
Hassle to ride with kids
59%
% S E L E C T E D , X X % = S T A T I S T I C A L LY S I G N I F I C A N T D I F F E R E N C E
23%
8%
4%
Something could go wrong with bike Don’t know how to get to destination
40%
20% 18%
Don’t know where to get bike fixed
36%
Reasons you would consider using bike share
44%
38% 36%
30%
23%
12%
17%
23%
21%
Higherincome people of color
credit card
41%
22%
8%
36%
34%
Car available for use
47%
37%
26% 17%
Too expensive
97%
56%
42%
31%
Working bicycle 25%
80%
No stations near my destination
Worried there might not
I just prefer to ride be an available bike Worry the bikes won’t my own bike Don’t want to use adjust to fit me
92%
49%
Transit pass
No bike or gear
Logistics
Driver’s license
11%
3% 1%
Too expensive my children
?
% YES
14%
3% 2%
My bike not good for city riding
53%
22%
5
Could be police target
5% 7%
Do you currently have a
50% 49%
17%
Can’t use it with
S I Z E O F W O R D S I S S C A L E D T O % S TAT I N G B I G B A R R I E R
% S T A T I N G B I G B A R R I E R , X X % = S T A T I S T I C A L LY S I G N I F I C A N T D I F F E R E N C E
Safety
BREAKING BARRIERS TO BIKE SHARE INSIGHTS ON EQUITY
T R A N S P O R TAT I O N R E S E A R C H A N D E D U C AT I O N C E N T E R
Barriers to bike share
Barriers to bicycling more
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O V E R V I E W / M E T H O D S / O P E R AT O R S / R E S I D E N T S / R I D E R S
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O V E R V I E W / M E T H O D S / O P E R AT O R S / R E S I D E N T S / R I D E R S
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Bike Share Project
App Analysis Registration Analysis & breakdown.
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Open App Store
Search and download “Social Bicycle”
If you don’t have app
Open App
General Information
Select Network
Select Subscription
Enter First, Last Name
Eneter Email
Eneter Phone Number
Create Password
Sucess: Account # / Pin
Email Verify
Become a Member
Set a Pin
Locate Self
Accept Terms
Pick Bike
Checkout
Add Credit Card
Reserve Bike
Already a Member, Rent Bike
Signing up for the app was cumbersome and required a lot of steps upfront to access the bike.
Confirm CC
Bike Share Project
Payment Analysis The payment system for the current system requires users to sign up for a plan.
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Identify Pain Points The Application was to difficult to discover on the app store. Cost of renting a bike seems a bit expensive Buttons on bike rental was difficult to press Limited Payment option When a bike is reserved it can be challenging to find Bike stations are inconvenience located Hub is difficult to find
Bike Share Project
Concept Development Persona 8
JULIA BAKEN The Student
“If I could leave a bike share anywhere I’d save more time on my way to class”
Commuting Preference LOWEST
Walk Car Bus Bike
Paymet preferred payment method: Credit Card / Venmo
NAME: JULIA BAKEN AGE: 20 OCCUPATION: STUDENT
Goal ∙ Get to Class on Time ∙ Be Environmentally Cautious ∙ Reduce Carbon Emissions
Willing to Pay: cheaper the better
Commutes by Bike
LOCATION: EAST SIDE LONG BEACH INCOME: DEPENDANT INCOME LIVES WITH FAMILY
Frustration ∙ Bike Not Availble ∙ Subscription on Bike Share
Distance:
1.5 Miles
Time:
10 Minutes
HIGHEST
Bike Share Project
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MARCUS GALLO The Tourist
“This year I wanted to visit my friends in Long Beach while exploring the city”
Commuting Preference LOWEST
Walk Car Bus Bike
Paymet Preferred Payment Method: Credit Card / Paypal
NAME: MARCUS HAMILTON AGE: 27 OCCUPATION: TOURIST
Goal: ∙ Explore Long Beach ∙ Make New Friends ∙ Have an Adventure
Willing to Pay: Full Price
Commutes by Bike
LOCATION: DOWNTOWN LONG BEACH INCOME: MID INCOME VISITING LONG BEACH FOR VACATION
Frustration: ∙ Bike Safety ∙ Navigating
Distance:
2.2 Miles
Time:
30 Minutes
HIGHEST
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Bike Share Project
App Development
Payment System
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Additional Payment Methods Removed mandatory burden of Subscription System Changed Pricing Structure $1 deposit fee
Simplified App Use Back end registration QR code to access bike Emergency Aid
Restructured System
Word Goals
Bike Hubs adaptable to Metro Stations Lower Cost Remove Plans System Change perception of pricing to seem less costly Reward system over penalty system
Approachable - Inviting Security Simple Familiar
Other Brainstorm Solutions Integrate with Snapchat Family Plan No Credit Card Bicycle additions (phone holder, storage, safety button) Community Hubs
Bike Share Project
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Bike Share Project
Boardgames Exercise
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We created a board game that allowed users to make their own decisions, this allowed for a natural response to the BikeShare systems proposed. Through this exercise we were able to understand the user’s decisions and frustrations when using BikeShare.
How to Play 1. Users were assigned a starting point & end point. 2. User’s had to figure out on their own how to get to their destination through public transportation 3. User’s were questioned about their decisions 4. User’s were questioned about their decisions with the introduction of an alternative system.
Current System
Our System
Bicycles from hubs only. Current Payment Plans: $7 an hour
Metro Stop Bike Hubs Pay per Minute System 10¢ per Minute
Bike Share Project
Feedback
Insight
Erick Boyer Jeremy
Danby Brianna Wesley
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Out of a pool of 7 users, we received a variety of insight. Some users where partial to the bike, but only under more leisurely circumstances. As many were concerned about appearance and distance of travel. Other user’s completely rejected riding a bicycle completely, preferring the comfort of a bus or an Uber. Nearly all the users had never used BikeShare as they were unfamiliar with it and saw it as cumbersome in it’s current format.
Bike Share Project
App & Banner Edits:
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We updated the banner to fit our proposed BikeShare system and reformatted the app for an improved user experience.
App Improvement The app was improved by developing a more fluid system that has back end registration when the user decides to check out a bike. Rather than the current model that is upfront. We found that this set up gives the user more “breaks” when Ifusing the app for the first time, allowing it to feel less cumbersome. you don’t Open App Store
Search and download “Social Bicycle”
have app
Current App Open App
General Information
Select Network
Select Subscription
Enter First, Last Name
Eneter Email
Eneter Phone Number
Create Password
Sucess: Account # / Pin
Email Verify
Become a Member
Set a Pin
Our App Already a Member, Rent Bike
Locate Self
Accept Terms
Pick Bike
Checkout
Reserve Bike
Add Credit Card
Confirm CC
Bike Share Project
Banner Update The banner was updated to fit our updated payment system and reworded for a more intuitive process walk through.
Current Banner
Updated Banner 15
LongBeachBikeShare.com
#LBCBS
LONGBEACH BIKESHARE
ANAHEIM & STUDEBAKER
Added bus stations to the map to fit in with our proposed connection that allow users to convenient− ly drop off bikes. v these stops
NEED HELP?
(562) 786.8400
info@longbeachbikeshare.com
1. DESTINATION MOBILE APP
WEBSITE
Download the Mobile App
Create an account on longbeachbikeshare.com
2. PAY
PAY AS YOU GO
Subscription alienated customers so we developed a friendly price structure.
PICK A PLAN
Subscription is still availble
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10
¢
PER MIN
PLANS
• $1 Refunded Use Fee* • $0.10 a minute • Automatic Credit Card Payment • Multiple Riders may use one account
• Student Plan • 4-Hour Pass • Monthly • Annualy
Use our website or the “Social Bicycle” mobile app to get full detail on plans Please review the Long Beach Bike Share Rental Policy for a complete list of rules, fees, and credits Minimum age: 18 years old to check out a bike with a credit card (16 years old to ride) *Refunded when bicycle returned to Hub or Bus Station
UNLOCK
Added tap card payment, the convenience of unlocking bike through a QR scanner.
3. GET ROLLING
• Use Credit Card, BikeShare TAP Membership Card • Scan QR Code
destination allowed users to identify their task.
RIDE
RETURN
• Place the U-lock in the holser on rear of bike • When making a stop, press “Hold” to reserve bike, then lock the bike • Enter PIN to continue riding
• Lock your bike at a local bike hub • Lock your bike at any bus or metro station • Check display to assure lock is engaged
RIDE SAFE OBEY SIGNS
YIELD TO PEDESTRIANS
SIGNAL TURNS
RIDE WITH TRAFFIC
WEAR A HELMET
SIDEWALK RIDING IS ILLEGAL
RIDE SOBER
WATCH CAR DOORS
Bike Share Project
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Our App Improvements: Button to make more obvious
Added an additional button to show how to. Add Money instead of choosing a plan
Select a plan for Changed location of button multiple hours or to reserve a bike. month Moved to other side because people kept selecting it instead of menu bar on top left.
QR code Unlocks the bike in order to access quicker
Scan QR Find nearest Bike
Bike Share Project
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Gives users safety tips for riding Safety option in case user gets in a accident or flat tire.
Moved icon to other side because of issues during test, users where gravitating towards that then top menu bar
Bike Share Project
App & Banner User Test
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We tested the app and banner over a few users to test it’s efficiency and check for any issues. We also were able to test the functionality of the added features Most users had no issue on the poster. Their approach to the poster also varied; some read through thoroughly, others skimmed, and some ignored it all together
The App was well received. The “Bike” button on the main screen helped users get started quicker and more intuitively. The “help” button was also simple enough to find when the user was asked what their first move would be if they were to find themselves in an accident or with a flat tire in the middle of a ride. Although we did find an issue with accessing the side bar task, as many users were confusing it with another button. To resolve this we moved the mistaken button to the other side.
Bike Share Project
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Bike Share Project
Final Concept Summary
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The final concept main function was to improve bike share through integrating it with bus stops, fix the payment system to a more inviting model, and to make the app process simpler.
Final User Test The final user test was done on a completely blind user. From first interaction, he was able to quickly understand how to access the bike with the aid of the large “bike� button we incorporated on the main screen. The QR scanner and the incorporation of the pay per minute system also proved to useful and intuitive features.
Bike Share Project
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Methodology Spring 2018