Everyone&You Process Book

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EVERYONE&YOU process book


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TABLE OF CONTENTS TALAAN NG NILALAMAN

5 6 8 10 12 18

mission|Tungkulin logo design|Disenyo ng logo bus stop poster|poster sa bus stop BILLBOARD|PASKILAN WEBSITE DESIGN|DISENYO NG WEBSITE MAILER|SULATIN

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MISSION TUNGKULIN

Many of the extrajudicial killings are about the erasure of identity. The victims are boiled down to nothing more than bodies on the street and accusations written on cardboard. Some of them are found with their faces wrapped in duct tape, taking away their loved one’s right to say goodbye with dignity. This is not just about what is legal and what is not. This is about preserving human dignity and belief in the human capacity for change. The filipino people are guilty of “anyone but me� mentality and changing that will be what fixes the ills of our society. Marami ng mga extrajudicial killings ay tungkol sa pagtanggal ng identidad. Inaalisin ng halaga ang mga biktima at ginagawang mga bangkay sa kalsada, mga paratang nakasulat sa karton. Minsan ang mga mukha nila ay binabalot ng duct tape, tinatanggal ang karapatan ng kanilang mga mahal sa buhay ang karapatan ng magpaalam na may dignidad. Ito ay hindi tungkol sa ano ang ayon sa batas at ano ang hindi. Ito ay tungkol sa pag-aalaga ng dignidad at ang paniniwala sa kapasidad ng mga tao na magbago. Ang tunay na kasalanan ng mga pilipino ay ang pagiging makasarili, at ang pagbabago dito ay ang tunay na magaayos ng ating sociedad.

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LOGO DESIGN DISENYO NG LOGO

EVERYONE&YOU 6

LOGO

LOGO

The decision to make the logo typographic was because most of the imagery associated with the extrajudicial killings in the Philippines are from photojournalists or inspired by crime scene photography and runs the risk of alienating the viewer due to their graphic nature. The text is Bebas Neue because it is elegant but still has a friendlines and a warmth. The ampersand is WC Roughtrad which is a handwritten, distressed font which emphasizes the human element in the campaign and the need for solidarity which also emphasizes the text around it.

Ang desisyon na gawin typographic ang logo ay dahil ang mga imahe na nauugnay sa mga extrajudicial killings sa Pilipinas ay galing o inspirado sa mga photojournalists at nanganganib na ma-alienate ang tagamasid dahil sa mga maseselan na katangian ng mga ito. Para sa mga letra, ginamit ko ang Bebas Neue para sa kanyang pagiging elegante pero ang pagkaroon din ng kabaitan at sigla. Ang ampersand ay WC Roughtrad na ay isang sulat-kamay at madungis na font na dinidiin ang elementong pantao at ang pagkailangnan para sa pagkakaisa na dinidiin din ang text na namamagilid nito.


typography palalimbagan bebas neue ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

WC ROUGHTRAD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

color SWATCHES mga kulay

R:0 G:0 B:0 C:100 M:100 Y:100 K: 100 #231f20

R:240 G:83 B:35 C:0 M:83 Y:100 K:0 #231f20

R:240 G:83 B:35 C:0 M:0 Y:0 K:0 #231f20

R:230 G:231 B:232 C:0 M:0 Y:0 K:10 #E6E7E8

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BUS STOP POSTER POSTER SA BUS STOP

design The background of the poster itself is composed of names, picked at random from a list of victims of extrajudicial killings that is maintained by the Philippine Daily Inquirer. They form a texture that makes sure the names are readable but doesn’t distract from the orange headline. The headline is a comment on both the undiscriminatory nature of the killings and the nature of the filipino people to not consider an issue as being relevant to themselves unless it happens to them or someone they know.

design Ang likuran ng poster mismo ay gawa ng mga pangalan, pinili ng random galing sa isang listahan na pinaninidigan ng Philippine Daily Inquirer. Gumagawa sila ng texture na sinisiguro na nababasa ang mga pangalan pero hindi gumugulo sa headline. Ang headline ay kometaryo sa di discriminatory na ugali ng mga pagpatay at ang ugali ng pilipino sa pagiisip na isang issue ay hindi umaakma sa kanila kapag hindi ito nangyari sa kanila o mga tao na kilala nila.

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BILLBOARD PASKILAN

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design

design

Compared to the other materials in the campaign, the billboard utilizes illustrative/pictorial elements because a billboard needs to be noticed and make an impact more quickly than a poster or a mailer. The hand is a reference to a dead body but is still abstract enough to get the point across without being too graphic. The headline was a statistic from earlier in the month from Rappler but now has since changed.

Kumpara sa ibang materyales sa campaign, gumagamit ng larawang-guhit ang billboard dahil ang isang billboard ay may mas kaunting oras na mapansin kumpara sa isang poster o sulatin. Ang kamay ay tumutukoy sa isang bangkay pero abstrakto din siya pero hindi rin masyadong maselan. Ang headline ay isang statistic galing sa Rappler pero ito ay tumaas na.


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WEBSITE DESIGN DISENYO NG WEBSITE

EVERYONE&YOU

WHO WE ARE

WHAT WE DO

TAKE PART

LATEST

TAKING INJUSTICE PERSONALLY “Change Happens When You’re wIlling

Statistics

TO LEAVE THE FAMILIAR BEHIND— Bobby Guev On June 30, 2016, President Rodrigo Duterte took office beginning a deadly and anarchic campaign against drugs. Ever since that day, thousands of bodies have been found on the streets, . Most have been shot by vigilantes riding in tandem on motorbikes, in a evolution of the drive-by shooting style of execution. Usually when they are found, they have a piece of cardboard with an accusation of what they have done scrawled on with a marker. Duterte and his supporters insist that these killings are a long overdue way of lowering the crime rate in the country and that anyone who was truly innocent would not have anything to worry about. However, when most of the people who turn up dead are found to have lived at or below the poverty line, it’s become clear that this is a war with the poor. As citizens of the Philippines, we have a responsibility to our country, not our president and that includes.

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this will be updated regularly

6,095 2,102 3,994

total number of people killed in the war on drugs Since July 1 suspected drug personalities killed in police operations, as of December 14 victims of extrajudicial or vigilante-style killings, as of december 12 (data: Rappler.com)

DONATE


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EVERYONE&YOU

WHO WE ARE

WHAT WE DO TAKE PART

LATEST

Join the Movement Please select your donation amount 25

50

100

250

other

Repeat this gift every month card number

CVV

expiration date

TAKING INJUSTICE PERSONALLY cardholder name

country

united states of america

billing address “Change Happens When You’re wIlling

Statistics

TO LEAVE THE FAMILIAR BEHIND— Bobby Guev city On June 30, 2016, President Rodrigo Duterte took office beginning a deadly and anarchic state campaign against drugs. Ever since that day, thousands of bodies have been found on the

streets, . Most have been shot by vigilantes riding in tandem on motorbikes, in a evolution of the drive-by shooting style of execution. Usually when they are found, they have a piece of cardboard with an accusation of what they have done scrawled on with a marker.

email

Duterte and his supporters insist that these killings are a long overdue way of lowering the crime rate in the country and that anyone who was truly innocent would not have anything to worry about. However, when most of the people who turn up dead are found to have lived at or below the poverty line, it’s become clear that this is a war with the poor. As citizens of the Philippines, we have a responsibility to our country, not our president and that includes.

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this will be updated regularly

zip

6,095 2,102 3,994

total number of people killed in the war on drugs Since July 1 suspected drug personalities killed in police operations, as of December 14 victims of extrajudicial or vigilante-style killings, as of december 12 (data: Rappler.com)

DONATE


EVERYONE&YOU

WHO WE ARE

WHAT WE DO

TAKE PART LATEST

DONATE

what we do Research

we investigate and cross-check information about human rights violations enacted by the government

advocacy

We use information and analysis to push key figures to make the right decisions

campaigns

campaigners, local and worldwide, use letters, petitions, and protests to inform and enforce

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EVERYONE&YOU

WHO WE ARE volunteer

WHAT WE DO join

TAKE PART

LATEST

DONATE

events

united we stand volunteer

support us and the work we do

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join

be a part of our organization

events

schedule of upcoming events and campaigns


EVERYONE&YOU

WHO WE ARE NEWS

WHAT WE DO TAKE PART CAMPAIGNS

LATEST

DONATE

EDUCATION

“They are slaughtering us like animals.” view now

everything you need to know explore our database for resources and information on issues in the philippines

search

SORT BY

MOST RECENT

ADVANCED SEARCH

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MAILER SULATIN

as of november 30, there have been 3,841 victims of extrajudicial killings in the philippines since july

3,841

lives denied of proper trial birthdays that will no longer be celebrated family members who are never coming home

and the number will only get bigger unless we reject this new normal

ENough is enough. learn more at EVERYONE&YOU.org

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EVERYONE&YOU sit amet, consectetuer adipiscing elit, sed diam

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123 Avenue Road Chicago, Illinois 65789


COLOPHON KOLOPON

Pictures: Daniel Berehulak - New York Times Regis Andanar JGerard Seguia - Getty Images Terzeus Dominguez Raffy Lerma - Philippine Daily Inquirer Mockups: Nichlas Wærnes Andersen - https://dribbble.com/shots/1884996Macbook-Cafe-Mock-Up

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