EVERYONE&YOU process book
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TABLE OF CONTENTS TALAAN NG NILALAMAN
5 6 8 10 12 18
mission|Tungkulin logo design|Disenyo ng logo bus stop poster|poster sa bus stop BILLBOARD|PASKILAN WEBSITE DESIGN|DISENYO NG WEBSITE MAILER|SULATIN
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MISSION TUNGKULIN
Many of the extrajudicial killings are about the erasure of identity. The victims are boiled down to nothing more than bodies on the street and accusations written on cardboard. Some of them are found with their faces wrapped in duct tape, taking away their loved one’s right to say goodbye with dignity. This is not just about what is legal and what is not. This is about preserving human dignity and belief in the human capacity for change. The filipino people are guilty of “anyone but me� mentality and changing that will be what fixes the ills of our society. Marami ng mga extrajudicial killings ay tungkol sa pagtanggal ng identidad. Inaalisin ng halaga ang mga biktima at ginagawang mga bangkay sa kalsada, mga paratang nakasulat sa karton. Minsan ang mga mukha nila ay binabalot ng duct tape, tinatanggal ang karapatan ng kanilang mga mahal sa buhay ang karapatan ng magpaalam na may dignidad. Ito ay hindi tungkol sa ano ang ayon sa batas at ano ang hindi. Ito ay tungkol sa pag-aalaga ng dignidad at ang paniniwala sa kapasidad ng mga tao na magbago. Ang tunay na kasalanan ng mga pilipino ay ang pagiging makasarili, at ang pagbabago dito ay ang tunay na magaayos ng ating sociedad.
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LOGO DESIGN DISENYO NG LOGO
EVERYONE&YOU 6
LOGO
LOGO
The decision to make the logo typographic was because most of the imagery associated with the extrajudicial killings in the Philippines are from photojournalists or inspired by crime scene photography and runs the risk of alienating the viewer due to their graphic nature. The text is Bebas Neue because it is elegant but still has a friendlines and a warmth. The ampersand is WC Roughtrad which is a handwritten, distressed font which emphasizes the human element in the campaign and the need for solidarity which also emphasizes the text around it.
Ang desisyon na gawin typographic ang logo ay dahil ang mga imahe na nauugnay sa mga extrajudicial killings sa Pilipinas ay galing o inspirado sa mga photojournalists at nanganganib na ma-alienate ang tagamasid dahil sa mga maseselan na katangian ng mga ito. Para sa mga letra, ginamit ko ang Bebas Neue para sa kanyang pagiging elegante pero ang pagkaroon din ng kabaitan at sigla. Ang ampersand ay WC Roughtrad na ay isang sulat-kamay at madungis na font na dinidiin ang elementong pantao at ang pagkailangnan para sa pagkakaisa na dinidiin din ang text na namamagilid nito.
typography palalimbagan bebas neue ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
WC ROUGHTRAD
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
color SWATCHES mga kulay
R:0 G:0 B:0 C:100 M:100 Y:100 K: 100 #231f20
R:240 G:83 B:35 C:0 M:83 Y:100 K:0 #231f20
R:240 G:83 B:35 C:0 M:0 Y:0 K:0 #231f20
R:230 G:231 B:232 C:0 M:0 Y:0 K:10 #E6E7E8
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BUS STOP POSTER POSTER SA BUS STOP
design The background of the poster itself is composed of names, picked at random from a list of victims of extrajudicial killings that is maintained by the Philippine Daily Inquirer. They form a texture that makes sure the names are readable but doesn’t distract from the orange headline. The headline is a comment on both the undiscriminatory nature of the killings and the nature of the filipino people to not consider an issue as being relevant to themselves unless it happens to them or someone they know.
design Ang likuran ng poster mismo ay gawa ng mga pangalan, pinili ng random galing sa isang listahan na pinaninidigan ng Philippine Daily Inquirer. Gumagawa sila ng texture na sinisiguro na nababasa ang mga pangalan pero hindi gumugulo sa headline. Ang headline ay kometaryo sa di discriminatory na ugali ng mga pagpatay at ang ugali ng pilipino sa pagiisip na isang issue ay hindi umaakma sa kanila kapag hindi ito nangyari sa kanila o mga tao na kilala nila.
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BILLBOARD PASKILAN
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design
design
Compared to the other materials in the campaign, the billboard utilizes illustrative/pictorial elements because a billboard needs to be noticed and make an impact more quickly than a poster or a mailer. The hand is a reference to a dead body but is still abstract enough to get the point across without being too graphic. The headline was a statistic from earlier in the month from Rappler but now has since changed.
Kumpara sa ibang materyales sa campaign, gumagamit ng larawang-guhit ang billboard dahil ang isang billboard ay may mas kaunting oras na mapansin kumpara sa isang poster o sulatin. Ang kamay ay tumutukoy sa isang bangkay pero abstrakto din siya pero hindi rin masyadong maselan. Ang headline ay isang statistic galing sa Rappler pero ito ay tumaas na.
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WEBSITE DESIGN DISENYO NG WEBSITE
EVERYONE&YOU
WHO WE ARE
WHAT WE DO
TAKE PART
LATEST
TAKING INJUSTICE PERSONALLY “Change Happens When You’re wIlling
Statistics
TO LEAVE THE FAMILIAR BEHIND— Bobby Guev On June 30, 2016, President Rodrigo Duterte took office beginning a deadly and anarchic campaign against drugs. Ever since that day, thousands of bodies have been found on the streets, . Most have been shot by vigilantes riding in tandem on motorbikes, in a evolution of the drive-by shooting style of execution. Usually when they are found, they have a piece of cardboard with an accusation of what they have done scrawled on with a marker. Duterte and his supporters insist that these killings are a long overdue way of lowering the crime rate in the country and that anyone who was truly innocent would not have anything to worry about. However, when most of the people who turn up dead are found to have lived at or below the poverty line, it’s become clear that this is a war with the poor. As citizens of the Philippines, we have a responsibility to our country, not our president and that includes.
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this will be updated regularly
6,095 2,102 3,994
total number of people killed in the war on drugs Since July 1 suspected drug personalities killed in police operations, as of December 14 victims of extrajudicial or vigilante-style killings, as of december 12 (data: Rappler.com)
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EVERYONE&YOU
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Statistics
TO LEAVE THE FAMILIAR BEHIND— Bobby Guev city On June 30, 2016, President Rodrigo Duterte took office beginning a deadly and anarchic state campaign against drugs. Ever since that day, thousands of bodies have been found on the
streets, . Most have been shot by vigilantes riding in tandem on motorbikes, in a evolution of the drive-by shooting style of execution. Usually when they are found, they have a piece of cardboard with an accusation of what they have done scrawled on with a marker.
Duterte and his supporters insist that these killings are a long overdue way of lowering the crime rate in the country and that anyone who was truly innocent would not have anything to worry about. However, when most of the people who turn up dead are found to have lived at or below the poverty line, it’s become clear that this is a war with the poor. As citizens of the Philippines, we have a responsibility to our country, not our president and that includes.
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this will be updated regularly
zip
6,095 2,102 3,994
total number of people killed in the war on drugs Since July 1 suspected drug personalities killed in police operations, as of December 14 victims of extrajudicial or vigilante-style killings, as of december 12 (data: Rappler.com)
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MAILER SULATIN
as of november 30, there have been 3,841 victims of extrajudicial killings in the philippines since july
3,841
lives denied of proper trial birthdays that will no longer be celebrated family members who are never coming home
and the number will only get bigger unless we reject this new normal
ENough is enough. learn more at EVERYONE&YOU.org
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COLOPHON KOLOPON
Pictures: Daniel Berehulak - New York Times Regis Andanar JGerard Seguia - Getty Images Terzeus Dominguez Raffy Lerma - Philippine Daily Inquirer Mockups: Nichlas Wærnes Andersen - https://dribbble.com/shots/1884996Macbook-Cafe-Mock-Up
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