NEMTO
Esperimento Serif
Esperimento Serif Loris Dadda
1 Cap height
3 Terminal oblique 2 Apex
5 Ascender
4 Spine
Washi
Ascent line
2
5
3
1
Base line
Descent line
FF Din Light Albert-Jan Pool 1995
4
6
Font anatomy of the source font
ington
11
10
12
8
6
8
Stem
Descender Depth
10 Counter
Descender 7 Shoulder
x-height
Nean line
9
7
9 Bar
Uppercase Letters
ABCDE FGHIJK LNMOP QRSTU VWXYZ
abcde fghijk lmnop qrstu vwxyz Lowercase Letters
Mumerals
01234 01234 56789 56789
Diacritics, punctuation, signs and symbols
«» %=*+<>()[]/\{}§ @©_€™ ‘&’.:!'?",;“#”
BIDEM HARRIS
TR
DDDDDDDDDDDDDDDDD DD UUUNNNNNPPPP DD
OO
1 11
11 111111111 11 11
1111
llll dd
111 11111
LL LLL
1
oo
oo
N
N
d l p a n m
o
oo
T R U D
1 1 1 11
oo
1 11
o oo
1
O O OOO
LL
OO
o
t d d p m ru T ld a n
D
rDrDD r t o t t D
N
O 11111 1
D DD
111
1
PP
4
1 1 11 1 1
111111111111111 111111111 1
DOMp
D DD DDDDDDDDDDDDDDDD0D0D0 0D0D0D0D0D0000 DD 00 DD 000 OOOOOOOOOO 80 OOO
O
o
8
888 OO O OO OOOOOOO OO 0 0 OO 0 N PP 0 OOOOOOOO 111
ddd d o o o
PP
P
5 4555221114 56677 O
U
PP PP
PP
45
000000000 UN
TTTTRRRRRUU
O
p
OO
O OO
m pp
O OOOO
OOOOOOOO 0
T
T r ru
uuuum
P
o D
u
Evolution
FF Din Light Skeleton
First brushes test
Final brushes
Cuts and Serif
Final letterform
Brushes
5° 30% 7pt
5° 30% 5pt 0° 33% 5pt
-10° 30% 7pt 10° 30% 7pt
5° 30% 7pt 5° 34% 6pt
15° 33% 7pt 25° 30% 7pt
Horizontal Stroke A, E, F, G, H, L, T, Z, e, f, t, z
Oblique Stroke A, K, N, M, V, W, X, Y, Z k, v, w, x, y, z
Rounded lowercase Ex: stress for b, d, p, q
Vertical Stroke Ex: I and U
Rounded Dedicated c and g Lowercase
5° 30% 7pt
5° 30% 5pt 0° 33% 5pt
AEFG HLTZ eftz AKNM VWXY wxyz
cg
15° 33% 7pt 25° 30% 7pt
DIJHL NEFPR BTUYK nhmru
15° 30% 7pt 5° 34% 7pt
bdpq
-10° 30% 7pt 10° 30% 7pt
Font sizes in use 24pt/28,8pt
That Sun-Cream Smell: Why Scent Souvenirs are Worth a Nillion Photos 14pt/16,8pt We ask home-fragrance pioneers, Earl of East, how to go about kindling destinations through scent and why a single sucker-punch of a candle is scientifically proven to be more evocative than a million photos on your camera roll.
10pt/12pt We have apps that saturate sun-baked shores and enhance shadowy glades in Scandinavian forests; filters that supposedly transport us to Tokyo, Lagos, Paris and Jakarta; as well as countless tit-tat lenses that can be snapped on at a moment's notice. In our hyper-visual world, we think nothing of plumping our camera rolls with minute-by-minute, throwaway snaps, but a library of scents? Please.As travellers, we often talk about "following your nose", but what does it really mean? It means more than ducking into
a tasty-smelling trattoria or lusting over a seductively scented stranger. To follow your nose is to follow your gut; to prioritise instinct over rationality. There's real science behind it," says Niko Dafkos, one half of the duo behind the Hackney-based shop, Earl of East. He and his partner, Paul Firmin, have been evoking far-off destinations through meticulously mixed scent profiles since the early teenies. They launched their shop In 2014 and the rest is history.
7pt/8,4pt "We call it the 'blind smell test'," says Niko. "You have the creative brief in front of you and you smell pre-selected but seemingly random scents and see what triggers similar emotional experiences to those that you've written down on your piece of paper. You're matching it without trying to overcomplicate it or to be clever about it."
15 SEPTEMBER, 2020 Words by Robbie Hodges
It's all to do with the brain's limbic system, a network of structures responsible for processing smell, memory and emotion. It's this interrelationship that makes smell such a powerful proponent of mood, and part of the reason why aromatherapy is often so effective in alleviating anxiety and depression.
24pt
10pt
12pt
THE GIFT LABEL ANSTERDAN
PARADISE FOUMD NAMDARIM NUSK
BODY CREAN This nourishing body cream with shea butter and sweet almond oil smells delicious and gives your skin a dose of extra hydration.
100% RECYCLED PLASTIC
7pt
WITH ARGAM OIL & VITANIM E
7pt
VEGAN
NADE IM HOLLAMD
14pt
Typographic scale Quadrennially
10 pt
12 pt
16 pt
22 pt
Quadrennially
Quadrennially
Quadrennially
28 pt
Quadrennially
39 pt
Quadrennially
47 pt
Quadrennially
58 pt
Quadrennially
Quadrennially
Quadrennially
Quadrennially
Quadrennially
Quadrennially
Quadrennially
Quadrennially
Quadrennially
1 Cap height
3 Terminal oblique 2 Apex
5 Ascender
4 Spine
Washi
Ascent line
2
5
3
1
Base line
Descent line
4
6
Font anatomy
9
10
12
8
6
8
Stem
11
Descender Depth
10 Counter
Descender 7 Shoulder
Nean line x-height
ington 7
9 Bar
Font characteristics
aQyL Terminals Teardrop Terminal for lowercase like e, r, c, l. Horizontal sheared Terminal just for Uppercase Q and R. Ball Terminal/Tail just for lowercase y. Terminals Pointed.
vCzi Serif Transitional serif for each typeface (except for rounded shapes) adapted according to the angulation of the stroke (vertical, horizontal, oblique). An even more "sharp" transitional serif for round and open shapes like C, S, G.
kqy Vertical Shading
Diagonal Stress
Republicans
Democrats
bd pq
Font relations
The lowercase b and p, left side, present a diagonal stress of -10°, and a horizontal sheared terminal.
The lowercase d and q, right side, present a diagonal stress of 10°, and a Wedge serif.
ljt nmh vwxy
Terminal, lowercase l j t f present the same "crushed" teardrop terminal.
Shoulder, lowercase n m h u present the same curvature.
37°
32°
37°
64°
Vertex, diagonal lowercase v w. Transitional Serif adapted according to the orientation of the stroke. Crotch, the range of the acute, inside angle where two strokes meet is between 32° and 64°.
asgk
202
uselectio
020
ons2020||
ESPERINEMTO
ESPERI Faculty of Design and Art Free University of Bolzano - Bozen WUP 2020/21 Typeface designed by Name Surname Prof. Antonino Benincasa Andreas Trenker Emilio Grazzi Font created with Illustrator & Fontself