Halal e-Catalogue | FHA Singapore 2022

Dr Aishah Solutions SDN. BHD. https://draishahdasto.com/ or DASTO, is a manufacturer of granola and energy bars. The company has formulated healthy sugar and salt free granola and energy bars to combat obesity and manage weight wellness.

After its postponement in 2020 due to ramifications of the pandemic, the Food and Hotel Asia will be gracing us with their presence this year

With the collaboration of DagangHalal, FHA 2022 will also be featuring the halal healthy snacks from Dr Aishah Solutions Sdn. Bhd. In fact, DagangHalal, is the sole distributor for exporting Dr Aishah’s brand of sugar-free granola and power bars.

In Dec. 2018, Dr Aishah Solutions Sdn. Bhd. successfully launched their healthy halal granola and energy bars in Japan.

This was made possible by the efforts of the Malaysian External Trade Development Corporation or also known as MATRADE.

Dr Aishah’s products have been received by the Japanese market with open arms as the nation has had a long standing reputation for having the lowest rate of obesity and longest life expectancy

As a matter of fact, findings of the 2020 National Health Morbidity Survey (NHMS) showed that more than 50% of Malaysian adults suffered from obesity This accompanied by her own personal battle with the disease catapulted the inception of Dr Aishah Solutions Sdn. Bhd.

Held every 2 years the FHA 2022 will be held in Singapore on Tuesday, October 25 - Friday, October 28, 2022. The 4 day event will feature a multitude of food and beverage market prospects, as well as top innovative ideas and trends from across the globe. FHA 2022 is only open to trade professionals hailing from the food and hospitality industry

KI.TA Food is the brainchild of Chef B Sdn Bhd, where modern working professionals who lack time to prepare, and distributors of the FMCG field may get Asian culinary products here!

With deep expertise centred on Asian culinary understanding, Bernard Lee, a Master Chef, kickstarts his day with a managing effort to export health-conscious, highly appetising Malaysian cultural foods to the United Kingdom.

His surrounding and immediate clientele finds a change of pace; inspired to introduce as well as to make all things beneficial for diners – considering the platters being formerly made with run-on-the-mill processed ingredients that are now replaced with hearty sustenance

“I am only familiar with cooking cuisines that are nourishing,” Mr Lee, who made the kitchen his station and preparing foods a lifelong passion, said in an interview where he started as a chef some three decades ago. “As opportunity arises, I sought and fuelled the fire of entrepreneurship in reaching a wider audience just so people could experience Southeast Asian eatables with the help of manufacturing technology.”

He's doing tremendous good, and only recently a successful recovery yet still have room for improvement, said a close friend of Mr Lee, who prefers to be called ‘T.E’ in pseudonym, where he’s seen highs and lows of KI.TA (the brainchild of Chef B) in the journey into the tumultuous COVID-19 chapter.

Mr Lee has recently transitioned into the focus of wonton noodles (or wantan mee by Eastern pronunciation) where revenue growth was seen stabilising and increasing, and an indication that he remains splendid at work.

Amounting to 30,000 Malaysian enterprises and higher were forced into closure out of the sudden afflicting period, and those traditional brick-and-mortar stores that have been lagging in terms of digital usage have inevitably failed in keeping up against the dire change. The Master Chef inevitably closed 3 out of 4 of his restaurants to survive and faced the biggest challenge in his career thus far. Pain, stress, and tears appeared, yet the tiring struggle continues in figuring out what would be the next step to venture forth – having KI.TA as his last focus.

Sitting at the living room while watching television were breaking news one fine afternoon that breathed Mr. Lee an inspiration. The ideation to sell foods with a long shelf-life came to be, after observing the chaotic patterns of panic buy because of the pandemic. Food cupboards were emptied as the report revealed a scene that products people were rushing to obtain was centred to instant foods, which he correspondingly decided in a new merchandise that could meet the demands of the populace then. The first recipe for wonton noodles was created successfully by Master Chef Bernard Lee in less than 24 hours, under the narrative of healthier lifestyle as intended always. Currently, Chef B Sdn Bhd has opted to export their permissible-based Asian products with the aid of DagangHalal, breaching to different cultures as well as expanding the global Halal market.

A veteran, Malaysian-based coffee manufacturer known as Guan Tong Industries Sdn Bhd was delighted to incorporate a new development change, amid introducing a unique line of instant beverages centred only on blackstrap molasses as its sole sweetener The corporate vision became initiated under the recent influences of catering for a healthier and controllable alternative drink.

This meant that within the pursuit of their new product range, the sugary tang has been found separated into a packet for adjustable preferences according to individual liking.

“The idea intercepted and was realized from the recent trending demands of “low sugar” movement that has been exhuming out, and then seen across the various countries’ setting,” said Mr. Jee Chow Min, the Managing Director of the Malaysian corporate.

He then added that “it has always been difficult to cater to each and everyone’s tasting regime, but because of our present-day company’s strength – an insight of information advantage, with experience of our resources and capabilities that is complemented by theangle of product marketing we took, a dual-pack, instant premixed line of caffeine goods known as ‘BlackMo’ comprising of one side powdered coffee, and the other half encompassing a dark liquid syrup came into fruition.”

This led to an ingenious fitting course of a merchandise series that befits all dietary disciplines, where the sweetness can

either not be added at all – ultimately consuming that coffee on its own, or may the drink be administered under the careful and selective pouring of the blackstrap molasses within. The thought was initially formalised as a concept under a sharing by Mr. Jee as far back a timeline since November 2019 yet was catalysed during the COVID-19 pandemic, at which the sudden movement restrictions have allowed deeper thinking and thorough objective planning.

“During the early stages of the affliction period, we had realised that the mindfulness of health-conscious consumerism has become stark-raving mad higher as age and knowledge abundance continues to go by. My daughter, currently working as the operation manager within the company, brought to the table and highlighted this issue which coincidentally gave a supporting gesture that the team should be considering the earlier thought. Similarly, just as healthier living has become emphasised, our formulas were assayed into a revamp – considering not only sweetness but also in favour of hearty consumption.” Mr. Jee added.

In a deeper explanation as to why of such an aim, the BlackMo, were drawn into full operational thrust, Mr. Jee reasonably explained that “in the past, our chain of instant premixed coffees using conventional creamer were found no different than any of our competitor This was improvised and eventually replaced with a powdered form of coconut and oat milk as a better, more nourishing choice.”

LottoFood has announced its corporate inception by introducing readily prepared meals centered on the hearty development of vegetarianism. The motive behind this niche of plant-based food positioning was drawn from the latest outlook, where behavioural changes in consumerism have rapidly evolved in the modern world.

“There has been a surge, albeit an uncanny one in that trend on the interest of conscious eating—in surmise it’s believed that the gap-closing, open-source age remains pivotal towards the very growth—lying around the current generation that would take on our mantle and build the pillars of our economy further,” said Dr. Prachak Tangkaravakoon, Chairman of the Executive Committee of TOA Group, “and because of this, we recognized that a cognitive shift in the priority of health among food choices has been portrayed out and over in the nation of Thailand, which must be vindicated and assayed.”

This led to the emergence of a joint-funding initiative to set LottoFood into motion as a subsidiary startup, beginning with TOA Group pitching out to SWC (Sherwood Corporation) Public Company Limited in hopes of raising initial capital – to which the latter firm was more than delighted to be engaged and invested into all things plant-based foods.

LottoFood has already seen immediate and steady success since the beginning, which comes with meeting appropriate customer demands where the sourcing of ingredient supplies must now be imported. And because of this, strong partnership ties were made and reinforced – with DAIZ and Tanaka Ai Incorporated respectively being the main commercial groups in obtaining high-quality vegan stocks. In projection, the CEO confidently foresees an ideal aim of $50 million Thai Baht being realized in revenue growth during the first year of operation, alongside an expectation of up to $500 million of the said currency by the following three years after

The steep and sudden increment in forecasting expectations were summarized into four primary reasons laid out, including:

• Newer plant-based foods that will be introduced, comprising of both ready-to-eat delights as well as ready-to-cook cuisine.

• Higher estimated transitioning of the world’s population into vegetarianism, and altogether a heightened lobbying of plant-based foods – whether for occasional consumption, or permanently as a lifestyle.

• Low Sodium value across LottoFood’s inventories, for the agenda to combat against the bane of high blood pressure that has been plaguing today’s world.

• An aggressive expansion in LottoFood’s sales team, which helps in spreading and gaining presence of the corporate’s objective and intention, just as the current company’s goal is to be the number one go-to in plant-based food market.

Ms. Kuanlee Pan, the Co-Founder of Devers Food Co., Ltd, added as a last note on the propagation that “LottoFood is doing their part in aiding animal welfare,” under a small window of opportunity in speaking during the interview session.