To place an ad with us, Call Anton Berner @ (562) 985-7410
Media Kit
2013-2014 California State University, Long Beach
Daily 49er
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Table of Contents Pg.1
About Daily 49er, About DIG Magazine
Pg.2
Advertising Policy
Pg.3
Display Rates Summary
Pg.4
Open Display Rate and Sizes
Pg.5
Alumni Display Rate and Sizes
Pg.6
Associated Students Display Rate and Sizes
Pg.7
CSULB Departmental Display Rate and Sizes
Pg.8
Non-Profit Display Rate and Sizes
Pg.9
DIG Magazine Display Ad Rates and Sizes
Pg.10
Classifieds Display Rate and Sizes
Pg.11
Publication Calendar
Pg.12
Campus Demographics
Pg.13
Bundles and Discounts
Pg.14
Contact Information and Submissions
About the Daily 49er The Daily 49er has been the official newspaper of record for California State University, Long Beach since the opening of the school in 1949. The Daily 49er is distributed Monday though Thursday to 45 on-campus locations and 32 off-campus locations and is the best and most cost effective way to reach the 39,000-plus population of students, faculty and staff. We also offer more multimedia content on our website at www.daily49er.com, iTunesU, Facebook, MySpace, YouTube, Twitter, and Instagram. The Daily 49er is ready to help you with all your advertising needs. Our skilled account executives are trained to help you develop the most effective advertising campaign, within your budget, that will reach the campus market via print, online and social media. Our full-service design team is available to assist you with creative at no extra charge.
About DIG Magazine DIG Magazine is an independent monthly publication provided by and for Cal State Long Beach students. Each month DIG provides a variety of timely, in-depth news features reflective of the current campus culture. We feature a clean and edgy design, which reflects the creativity and insight upheld by writers, photographers, illustrators and everyone else involved in creating the publication. We also offer more multimedia content on our website at digmagonline.com. 1
Advertising Policy • Forty-Niner Publications consists of the Daily 49er newspaper, the Summer 49er, the Online Daily 49er, DIG Magazine and DIG Magazine Online. We reserve the right to accept or reject any advertisement within the pages of the aforementioned publications. The Forty-Niner board of publications reserves the right to decline, discontinue or revise any advertisement and to set the words “Paid Advertisement” above an ad. • Forty-Niner Publications reserves the right to refuse advertising content that does not meet with the Forty-Niner’s standards of acceptance. • The board of publications reserves the right to insert the name of an ad’s sponsor to the advertisement. • Samples of all mail order items must be available upon request of the advertising office. • Ads for political candidates or parties are not eligible for the campus rate and must bear the name and address of the sponsoring individual or organization. Such ads must be paid in advance. • The liability of the publisher or failure to publish an advertisement for any reason in the specified issue shall be limited to publishing the ad in a subsequent issue paid for by the advertising client. • The advertisement must be paid in advance unless credit has been established with Forty-Niner Publications and the advertiser’s account is current. • Publication of an advertisement does not constitute an agreement for continued publication. • Submission of an advertisement to a Forty-Niner Publication account does not constitute a commitment by Forty-Niner Publications to publish the advertisement. • Forty-Niner Publications will not accept any advertisements that contain X-rated pictures or language, including any advertisement that shows fullfrontal nudity. Forty-Niner Publications is unable to publish any *978 or *900 phone numbers (and similar World Wide Web sites) due to inability to investigate content. Forty-Niner Publications will not accept any advertisements for research assistance and/or term paper availability. • Advertising containing attacks of personal, sexist, racist, ethnic or religious nature will be rejected. • Advertising copy that subjugates either gender to an inferior role will be rejected. • The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practice, infringement of trademarks, trade names of patents, violations of rights of privacy and infringements of copyrights and proprietary rights resulting from the publication of the advertiser’s advertisements. 2
ONLINE 49ER
NEWSPAPER
DISPLAY RATE
COST (per column inch)
Open Display Rate Monthly Frequency Rates (4 day min placement) Bulk Contract Rates/ per client (200” or more) Non-Profit Alumni Rate Summer Rates (net)
$12.00 9.00 8.00 7.00 7.50 7.50
DISPLAY RATE Banner Ad (center of page)
$300
Title Ad (right side)
200
DIG MAGAZINE
Discount cannot be used with non-profit, alumni, or summer rate.
COLOR RATE
SIZE
COST (Flat Rate)
Black & One Spot Color Each Additional Color Four Color Premium Page Charge
$150 150 500 100
$900 *500
HALF PAGE
450
*300
QUARTER PAGE
250
*150
EIGHTH PAGE
112
*72
Prices are listed as open display rates. *Non-profit and campus rates.
COST (per thousand)
Single Sheet 2-8 Pages 10-16 Pages 20+ Pages
COST
FULL PAGE
PRE-PRINT INSERT SIZE
COST (monthly)
$45 55 70 85
Maximum Insert Size: 9” x 12”. Minimum Amount of Inserts: 6,000 per Issue Inserts must be delivered to our printer 7 days prior to insertion. Please call us to make arrangements. All inserts must have prior approval of Advertising Manager.
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CALIFORNIA STATE UNIVERSITY, LONG BEACH
FALL SPORTS SPECIAL SECTION
CSU STUDENT TRUSTEES
Season previews, schedules, rosters and key games for women’s volleyball and men’s water polo
Waiving tuition for student trustees is justified
PAGES 1A-4A
OPINIONS, PAGE 4
www.Daily49er.com
Vol. LIX, Issue 623
Thursday, August 29, 2013
CSULB awarded $1.6 million for student success initiatives The funds came from a $17.1 million grant from the Chancellor’s Office. By Lucas McMaster Contributing Writer
CLASSIFIED
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Cal State Long Beach has been awarded nearly $1.6 million through a Cal State University system-wide competitive grant program, according to Interim Provost and Senior Vice President for Academic Affairs David Dowell. Last spring, Gov. Jerry Brown and CSU Chancellor Timothy P. White agreed to set aside $17.1 million from the $125.1 million of additional funding provided in the state budget for the system. The $17.1 million set aside was designated for pro-
grams aimed at reducing the time it takes to graduate and achievement gaps, and increasing course completion rates, according to CSU Spokesman Eric Fallis. Each of the 23 campuses in the CSU system was asked to submit successful examples of these types of programs. Funding was then distributed based on the merit of each campus’ proposal for continuing and improving its programs, according to Fallis. CSULB received nearly 90 percent
of the amount requested in its proposal, Dowell said. The $1.6 million grant is being divided to address four different initiatives: low-completion-rate course redesign, electronic advising, undergraduate research programs and mentoring programs, according to Dowell. The low-completion-rate course redesign project will be spearheaded by Director of the Faculty Center for Professional Development Terre Allen.
A low-completion-rate course is any course in which 30 percent or more of the class typically either fails or withdraws. These courses tend to see similar completion rates at most universities and are widely considered to be difficult courses, Allen said via email. Allen said that she and her team will mainly be working with courses
See $1.6
million,
Page 3
Greeking Out Students wishing to join a fraternity or sorority filled upper campus during Greek Week on Wednesday.
DISPLAY RATE
COST
Classified Display
$9.50 per column inch
Classified Display (4 days min. payment)
8.50 per column inch
Classified Display (Semester rate)
7.50 per column inch
LINE RATE
COST Todd Johnson | daily 49er
1 Day 2-4 Days
$2.00 per line/per day 1.50 per line/per day
5-20 Days
1.00 per line/per day
21 Days
.90 per line/per day
Semester Rate
.80 per line/per day
Bold
1.00 per line/per day
Prices for line ads are for consecutive runs. Breaks in runs will be charged one day rate.
DISPLAY ADVERTISING Anton Berner - Advertising Manager antonberner49@gmail.com - (562) 985-7410 3
Para talks plans for coming year
ASI looks to implement internal review system
Place an ad here!
By Kristine McGowan
The system will measure performance monthly.
Editor in Chief
Interim President Donald Para has a new view of the Brotman Hall fountain from his desk in the President’s Office this year. The former provost sat down with the Daily 49er to discuss the administration’s goals for Cal State Long Beach in 2013-14.
ASI President John Haberstroh announced at the 2013 Annual Convocation that a new ASI review system meant to increase the accountability of elected officials to their constituencies will begin this fall. “It’s a new standard of accountability, communication and values of student government,” Haberstroh said. The system will require all senators, executives, cabinet and commission members be reviewed on a monthly basis, according to ASI Chief of Staff Joseph Phillips.
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Staff Writers
Advertise for your business on the front page!
Q: What are your plans for the upcoming year? A: We’re not going to change the focus of the mission of [CSULB]. Serving
See Para, Page 3
Todd Johnson | daily 49er
Interim President Donald Para says the university is more stable financially than it has been in years past.
Members of the Associated Students Inc. legislative and executive branches will soon be subjected to new performance reviews, though how the system will work has yet to be established.
See aSi, Page 2
One column = 1 7/8 inches
California State University, Long Beach
Daily 49er Advertising Sizes Phone Number: (562)985-7410 Fax Number: (562)985-1740
Open Display Rate = $12.00 per column inch One Spot Color = $150 (Flat Rate) Four Color = $500 (Flat Rate) * Frequency Rate (4 day minimum placement within 4 week period) $9.00 per column inch ** Bulk Rate (minimum 200 inches within a semester) $8.00 per column inch
Two column = 4 inches
Popular Sizes Full Page 5 col. x 15 ½” $960 per day * $720 per day ** $640 per day
Three column = 6 1/16 inches
2 col. x 2” $48 per day * $36 per day ** $32 per day
Four column = 8 1/8 inches
5 col. x 4” $240 per day * $180 per day ** $160 per day
Half Page 5 col. x 8” $480 per day * $360 per day ** $320 per day
4 col. x 6” & 3 col. x 8” $288 per day * $216 per day ** $192 per day
2 col. x 6” & 3 col. x 4” $144 per day * $108 per day ** $96 per day
3 col. x 2” & 2 col. x 3” $72 per day * $54 per day ** $48 per day
Five column = 10 1/4 inches
Mechanical Requirements
Full Page: 5 columns x 15 ½ inches (77.5 column inches) Page Width: 5 columns Page Depth: 16 inches Column Widths: 1 column = 1 7/8 inches 2 columns = 4 inches 3 columns = 6 1/16 inches 4 columns = 8 1/8 inches 5 columns = 10 ¼ inches
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One column = 1 7/8 inches
California State University, Long Beach
Daily 49er Advertising Sizes Phone Number: (562)985-7410 Fax Number: (562)985-1740
Alumni Display Rate = $7.50 per column inch
Two column = 4 inches
Popular Sizes Full Page 5 col. x 15 ½”
Half Page 5 col. x 8” $300 per day
$600 per day Three column = 6 1/16 inches Four column = 8 1/8 inches Five column = 10 1/4 inches
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4 col. x 6” & 3 col. x 8” $180 per day
2 col. x 2” 2 col. x 6” & 3 col. x 4”
$30 per day
5 col. x 4”
3 col. x 2” & 2 col. x 3”
$90 per day
$45 per day
$150 per day
Mechanical Requirements
Full Page: 5 columns x 15 ½ inches (77.5 column inches) Page Width: 5 columns Page Depth: 16 inches Column Widths: 1 column = 1 7/8 inches 2 columns = 4 inches 3 columns = 6 1/16 inches 4 columns = 8 1/8 inches 5 columns = 10 ¼ inches
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One column = 1 7/8 inches
California State University, Long Beach
Daily 49er Advertising Sizes Phone Number: (562)985-7410 Fax Number: (562)985-1740
Associated Students Display Rate = $6.00 per column inch
Two column = 4 inches
Popular Sizes Full Page 5 col. x 15 ½”
Half Page 5 col. x 8” $240 per day
$480 per day Three column = 6 1/16 inches
4 col. x 6” & 3 col. x 8” $144 per day
2 col. x 2”
Four column = 8 1/8 inches
2 col. x 6” & 3 col. x 4”
$24 per day
5 col. x 4”
3 col. x 2” & 2 col. x 3”
$72 per day
$36 per day
$120 per day
Five column = 10 1/4 inches
Mechanical Requirements
Full Page: 5 columns x 15 ½ inches (77.5 column inches) Page Width: 5 columns Page Depth: 16 inches Column Widths: 1 column = 1 7/8 inches 2 columns = 4 inches 3 columns = 6 1/16 inches 4 columns = 8 1/8 inches 5 columns = 10 ¼ inches
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One column = 1 7/8 inches
California State University, Long Beach
Daily 49er Advertising Sizes Phone Number: (562)985-7410 Fax Number: (562)985-1740
CSULB Departmental Display Rate = $6.25 per column inch
Two column = 4 inches
Popular Sizes Full Page 5 col. x 15 ½”
Half Page 5 col. x 8” $250 per day
$500 per day Three column = 6 1/16 inches Four column = 8 1/8 inches Five column = 10 1/4 inches
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4 col. x 6” & 3 col. x 8” $150 per day
2 col. x 2” 2 col. x 6” & 3 col. x 4”
$25 per day
5 col. x 4”
3 col. x 2” & 2 col. x 3”
$75 per day
$37.50 per day
$125 per day
Mechanical Requirements
Full Page: 5 columns x 15 ½ inches (77.5 column inches) Page Width: 5 columns Page Depth: 16 inches Column Widths: 1 column = 1 7/8 inches 2 columns = 4 inches 3 columns = 6 1/16 inches 4 columns = 8 1/8 inches 5 columns = 10 ¼ inches
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One column = 1 7/8 inches
California State University, Long Beach
Daily 49er Advertising Sizes Phone Number: (562)985-7410 Fax Number: (562)985-1740
Non-Profit Display Rate = $7.00 per column inch
Two column = 4 inches
Popular Sizes Full Page 5 col. x 15 ½”
Half Page 5 col. x 8” $280 per day
$560 per day Three column = 6 1/16 inches
4 col. x 6” & 3 col. x 8” $168 per day
2 col. x 2”
Four column = 8 1/8 inches
2 col. x 6” & 3 col. x 4”
$28 per day
5 col. x 4”
3 col. x 2” & 2 col. x 3”
$84 per day
$42 per day
$140 per day
Five column = 10 1/4 inches
Mechanical Requirements
Full Page: 5 columns x 15 ½ inches (77.5 column inches) Page Width: 5 columns Page Depth: 16 inches Column Widths: 1 column = 1 7/8 inches 2 columns = 4 inches 3 columns = 6 1/16 inches 4 columns = 8 1/8 inches 5 columns = 10 ¼ inches
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California State University, Long Beach
DIG Magazine Display Ad Rates Phone Number: (562)985-7410 Fax Number: (562)985-1740 DIG Magazine is a monthly publication that explores a variety of subjects of interest to our campus. Space reservation deadline and copy deadline is 2 weeks prior to publication date. Color is included in all ad rates.
FULL PAGE 7.5” x 10” $900 *$500
QUARTER PAGE 3.5” x 5” $225 *$150
HALF PAGE 7.5” x 5” $450 *$300
EIGHT PAGE 3.75” x 2.5” $112 *$72
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California State University, Long Beach
Daily 49er Classified Display Sizes Phone Number: (562)985-7410 Fax Number: (562)985-1740
* Frequency Rate (4 day minimum placement within 4 week period) **Semester Rate (Placement everyday during semester) 1x1 1.5” x 1”
$9.50 *$8.50 **$7.50
1x2 1.5” x 2”
$19 2x1 3.25” x 1” *$17 **$15
$57 2x3 3.25” x 3” *$51 **$45
$38 2x2 3.25” x 2” *$34 **$30
$19 *$17 **$15
1x4 1.5” x 4”
1x3 1.5” x 3”
$38 *$34 **$30
$28.50 *$25.50 **$22.50
$28.50 3x1 5” x 1” *$25.50 **$22.50 $57 3x2 5” x 2” *$51 **$45
ALL CLASSIFIEDS MUST BE PAID IN ADVANCE NO REFUNDS
MINIMUM SIZE: 3 LINES
*NEW CLASSIFICATION LISTINGS ARE AVAILABLE. *PRICES ARE FOR CONSECUTIVE RUNS. BREAKS IN RUNS WILL BE CHARGED AT THE DAILY RATE PRICE
TO PLACE AN AD ONLINE, VISIT DAILY49ER.COM
RATE PER DAY: $2.00/line 1 day $1.50/line 2 – 4 days $1.00/line 5 – 20 days $0.90/line 21+ days $0.80/line semester rate Additional 1.00 charge for bold/per line per day.
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2013-2014 PUBLICATION CALENDAR: 6/2013 THROUGH 5/2014 JUNE 2013 MARCH 2014 SEPTEMBER 2013 DECEMBER 2013
S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23/30 24 25 26 27 28 29 S
M 1 7 8 14 15 21 22 28 29 S
M
T
W
TH F
JULY 2013 T 2 9 16 23 30
W 3 10 17 24 31
TH 4 11 18 25
F 5 12 19 26
AUGUST 2013 T
W
TH 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29
F 2 9 16 23 30
S 1 8 15 22 29
M 2 9 16 23 30
S
M
T 3 10 17 24
W 4 11 18 25
TH 5 12 19 26
F 6 13 20 27
OCTOBER 2013
S 6 13 20 27
T 1 6 7 8 13 14 15 20 21 22 27 28 29
S 3 10 17 24 31
S
W 2 9 16 23 30
TH 3 10 17 24 31
F 4 11 18 25
S 7 14 21 28
S 1 8 15 22 29
M 2 9 16 23 30
T 3 10 17 24 31
S 5 12 19 26
S
M
T
NOVEMBER 2013 M
T
W
TH F 1 3 4 5 6 7 8 10 11 12 13 14 15 17 18 19 20 21 22 24 25 26 27 28 29
S 2 9 16 23 30
SPECIAL ISSUES INFORMATION FALL 2013-SPRING 2014 Special Issue
Issue Date
Space Deadline
Copy Deadline
FALL ISSUES 2013 “Surviving the Beach”
Mon. 8/19
8/14
8/14
“Life at the Beach”
Mon. 8/26
8/21
8/22
FALL FINALS
Thurs.12/12 12/10
12/10
“Life at the Beach”
Tues. 1/21
1/15
1/15
SPRING FINALS
Mon. 5/12
5/6
5/7
GRADUATION
Wed. 5/21
5/15
5/15
SPRING ISSUES 2014
11
W 4 11 18 25
F 6 13 20 27
JANUARY 2014
W 1 5 6 7 8 12 13 14 15 19 20 21 22 26 27 28 29 S
TH 5 12 19 26
TH 2 9 16 23 30
F 3 10 17 24 31
FEBRUARY 2014 M
T
W
TH F
S 7 14 21 28
S
M
S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23/30 24/31 25 26 27 28 29
S 4 11 18 25
S
M
S
M
S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
T
W
TH F
APRIL 2014
T 1 6 7 8 13 14 15 20 21 22 27 28 29
W 2 9 16 23 30
TH 3 10 17 24
F 4 11 18 25
MAY 2014 T
W
TH 1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29
F 2 9 16 23 30
S 5 12 19 26
S 3 10 17 24 31
Circled dates indicate university campus closed Squared dates indicate Spring Break Publication dated in Bold Special Editions Information: Special editions indicated with shaded bursts. DIGMagazine is published monthly by Forty-Niner Publications and is on the stands the first Monday of every month during the academic year, except June, July & August and January. Advertising deadline for DIG Magazine is three weeks prior to publication date.
Daily Forty-Niner Forty-Niner Publications 1250 Bellflower Blvd. Long Beach, CA 90840 Fax: (562) 985-1740 * Ph:(562) 985-7410
Campus Demographics Population Undergraduates:
30,931
Graduates:
5,348
Faculty/Staff:
5,846
On-campus Residents: 2,375 Total:
42,125
Gender Female 57.9% Male 42.1%
Age Average undergraduate age: Female 22.9 Male 22.9 Average graduate age: Female 30.9 Male 31.0
About Our Readers Monthly discretionary spending $334 per student. 76% of all students have read the newspaper in the last 7 days. Students who read the entire newspaper spend 14.1 minutes reading on average. Nearly 75% of all students read the advertisements. AM+M 2008 College Newspaper Audience Study
Demographic data as of February 26, 2013
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Bundles and Discounts Run 2 display ads during the same week and get the second ad
50% OFF!
Multi-media discounts:
(Daily 49er, DIG, Daily 49er Online, DIG Online) Run your advertisement in more than one of our four media platforms and receive great discounts. Chose between The Daily 49er, DIG, Daily 49er Online, and DIG Online.
2 medias: 15% 3 medias: 20%
OFF total cost OFF total cost
Advertise in all 4 of our medias and receive 25% OFF your total cost.
Repeat Advertising Discounts:
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The most effective way to make an impact on our readers is to repeatedly expose your advertisement in our publications. Run your ad consecutively over the school semester and save money on our bundle discounts. Black and White ads:
Eighth: $432 Quarter: $864 Half: $1440 Full: $2880
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Black and White ads:
Eighth: $816 Quarter: $1632 Half: $2720 Full: $5270
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Add one-spot color for a flat rate of $150.
Black and White ads:
Eighth: $1152 Quarter: $2304 Half: $3840 Full: $7440
Daily 49er Contact Information Beverly Munson
Kristine McGowan
Anton Berner
General Manager
Editor in Chief
Advertising Manager
beverly.munson@csulb.edu
eicd49er@gmail.com
antonberner49@gmail.com
Phone: (562) 985-5736
(562) 985-7998
(562) 985-7410
Fax: (562) 985-1740 Business Office: (562) 985-5736
Editorial Office: (562) 985-8000
1250 Bellflower Blvd. Long Beach, CA 90840-4601 Daily 49er Editorial Office:
SSPA 004B
Advertising & Business Office:
SSPA 010B
Classified Voice Line:
(562) 985-8001
Advertising Design - Macenzie LaBrosse advertisingd49er@gmail.com - (562) 985-5736
DIG Magazine Contact Information Beverly Munson
Vivian Gatica
General Manager
DIG Editor In Chief
beverly.munson@csulb.edu
digmageditor@gmail.com
Phone: (562) 985-5736
Phone (562) 985-7984
Fax: (562) 985-1740
Fax (562) 985-1740
1250 Bellflower Blvd SSPA 010B Long Beach, CA 90840-4601 DIG Magazine Editorial Office:
SSPA 030
Business & Advertising Office/Design Office Hours Fall and Spring Semester
Mon. - Thur., 9 a.m. - 4 p.m.
Summer Session
Mon. - Thur., 9 a.m. - 4 p.m.
Fall and Spring Semester
Mon. - Thur., 9 a.m. - 5 p.m.
Summer Session
Wed., 10 a.m. - 5 p.m.
Submissions Forty-Niner Publications prefers advertisements to be submitted electronically. Ads may be emailed to us directly or supplied on a CD-ROM.
E-MAIL SUBMISSIONS
Please submit ads to advertisingd49er@ gmail.com with the following information: a) Your name, address and phone number b) A description of the ad, including its size and the name of the event or product you are advertising c)The date(s) that the ad is scheduled to run
FORMATS & SOFTWARE
Forty-Niner Publications operates on Macintosh computers. Although we can read most Windows formats, Mac files are preferred. PDF (Acrobat) files are preferred for submissions, however, we can also accept files from InDesign, Illustrator, Photoshop and Microsoft Word. Files converted to TIFF or EPS formats will also reproduce. To uphold the reproduction quality of your ad, please refrain from sending Web file formats, like JPEG or GIF.
AD SIZES
Ads that are not built to the correct column widths will float in the space and be charged for the column space.
RESOLUTION
Photos for ads submitted electronically should be scanned at 300 dpi or higher to avoid pixellation problems.
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