Forty-Niner Student Media - Media Kit 2020 by Beach Media

Media Kit 2020

weekly print edition

DAILY FORTY-NINER CELEBRATING 70 YEARS

Inside the

Niner

Vol. LXXI, Issue 13

www.daily49er.com

ARTS & LIFE Daily Forty-Niner Student

Monday, November 18, 2019

volunteers give back to the community

SPORTS Senior volleyball player bids farewell

PAGE 6

PAGE 14

DIG MAG

DÍG en Español

WAYS TO ADVERTISE The Daily Forty-Niner DIG MAG DÍG en Español 2 Introduction

TABLE OF CONTENTS 4-5

About Us

6-7

Print Calendar

8-13

Daily Forty-Niner Advertising

15-19 DIG MAG Advertising 20-21 DÍG en Español Advertising 22

Specifications and Contact

Terms and Conditions

Forty-Niner Student Media encompasses three student-run publications: The Daily Forty-Niner, DIG MAG and DÍG en Español reaching more than 36,000 students and almost 3,000 faculty and staff through 65 distribution locations across the CSULB campus and the Long Beach community.

Table of Contents 3

AUDIENCE Forty-Niner Student Media outlets reach a diverse population through multiple mediums including: print, website, social media, newsletter, events and podcasts. Our three publications will make sure your message reaches the right audience in the best way possible for maximum impactâ&#x20AC;Śat a price within your budget.

36,000+ Students

82.4% are full-time 98.8% are from California 73% are ages 18-24

Shopping Habit of Generation Z 4 Audience

DISTRIBUTION

ON-CAMPUS REACH -Beachside -Brotman Hall -Bookstore -College of Business -College of Engineering -College of Professional and International Education -Carpenter Performing Arts Center -Dance Center -Design & Construction Services -Facilities -Faculty Offices -Fine Arts 2 -Friendship Walk -Hillside College

-Liberal Arts 1 -Liberal Arts 4 -McIntosh Building -Outpost Grill -Parking and Transportation Services -Parkside College -Peterson Hall 1 -Psychology -Pyramid Parking Structure -Student Recreation and Wellness Center -Student Success Center -University Library -University Student Union -Wallstreat Cafe

OFF-CAMPUS REACH -Main Library -Alamitos Neighborhood Library -Bach Neighborhood Library -Bay Shore Neighborhood Library -Brewitt Neighborhood Library

-Burnett Neighborhood Library -Dana Neighborhood Library -El Dorado Neighborhood Library -Harte Neighborhood Library -Los Altos Neighborhood Library

-Mark Twain Neighborhood Library -Michelle Obama Neighborhood Library -Billie Jean King Library -Beach on Second -49rs Tavern

Distribution 5

PRINT EDITION R JANUARY 2020

Legend

FEBRUA

APRIL 2020

The Daily Forty-Niner The Daily Forty-Niner

Special Issue

DIG MAG DÍG en Español No School

6 Calendar

Grad School Issue

RELEASE DATES

ARY 2020

MARCH 2020

MAY 2020

Graduation Issue Commencement Week

Survival Guide

Summer Session Begins

Calendar 7

EST p 1949

WHO ARE WE? The Daily Forty-Niner is the longest running student news publication at CSULB and is the “official paper of record” for the university. As the most prolific news source on campus, the Daily Forty-Niner’s reporters continue to produce award-winning coverage of campus and city news and events. Daily news stories and coverage can be found on Daily49er.com and on the @daily49er social media channels. The newspaper prints on Mondays during the fall and spring semester.

“58% of millenials and 64% of GenZers look to online and social media as their main source of news.”

8 Daily Forty-Niner

Forbes Business

WEBSITE AND SOCIAL MEDIA

WEBSITE As a “digital first” publication, the Daily Forty-Niner offers multipleways to advertise online and through multimedia.

POSITION A

Position A (728 x 90 px) Off-Campus Open Rate $300 On-Campus & Alumni $300 Non-Profit & Campus Club Rate $200

POSITION B

Position B (728 x 90 px) Off-Campus Open Rate $200 On-Campus & Alumni $200 Non-Profit & Campus Club Rate $100

POSITION C

Position C (728 x 90 px) Off-Campus Open Rate $100 On-Campus & Alumni $100 Non-Profit & Campus Club Rate $75

SOCIAL MEDIA The Daily Forty-Niner boasts more than 13,250+ followers across all social media channels.

TWITTER ADVERTISEMENT GOES HERE

Twitter 6,500+ Followers $75 per post

FACEBOOK ADVERTISEMENT GOES HERE

Facebook 4,000+ Followers $50 per post

Instagram 2,500+ Followers $50 per story

Daily Forty-Niner 9

NEWSLETTER & PODCAST

NEWSLETTER The Daily-Forty Niner’s “top stories” digital newsletter lauched in Fall 2018. It is sent to 600+ campus and community members daily.

POSITION A

Position A (728 x 90 px) Off-Campus Open Rate $125 On-Campus & Alumni Rate $100 Non-Profit & Campus Club Rate $75

POSITION B

Position B (728 x 90 px) Off-Campus Open Rate $100 On-Campus & Alumni Rate $75 Non-Profit & Campus Club Rate $50

POSITION C

Position C (728 x 90 px) Off-Campus open Rate $75 On-Campus & Alumni Rate $50 Non-Profit & Campus Club Rate $25 * Prices are for one week run (5 newsletters total).

PODCAST The Daily Forty-Niner produces a weekly podcast that covers campus and city news, sports and trending topics. Prices listed are for a 30-second commerical spot.

Rates Off-Campus Open Rate $50 On-Campus & Alumni Rate$40 Non-Profit & Campus Club Rate $25

10 Daily Forty-Niner

SPONSORED CONTENT & EVENTS

SPONSORED CONTENT DIG MAG provides the opportunity for advertisers to write about their product or service and promote it on DIGâ&#x20AC;&#x2122;s webiste and social media outlets. Sponsored content is featured on the homepage for one week and lives on the site indefinetly. Rate Article & Photo $50 Article, Photo and Social Media Post $100

EVENTS Each semester, DIG MAG hosts a new issue launch party that bring the publication to life. Students enjoy live music, food, games and various interactive experiences. Rates Table sponsor $300 Experience Sponsor $200 Gift Bag Sponsor FREE

16 DIG MAG

SOCIAL MEDIA

SOCIAL MEDIA Students are turng to social media for food, activities, trends and lifestyle tips. DIG MAG boast 4,000+ followers across all social media channels.

Instagram 2,300+ Followers $75 per story

Twitter 1,100+ Followers $50 per post TWITTER ADVERTISEMENT GOES HERE

FACEBOOK ADVERTISEMENT GOES HERE

Facebook 1,300+ Followers $50 per post

DIG MAG 17

MAGAZINE PRINT

PRINT DIG MAG prints in full color on bright-white paper. You can find a new DIG MAG on stands quarterly during the school year. Through the various distribution locations, the quartely print issue reaches a large audience of readers both on and off campus.

PRINT RUN OF

1,500 49 on-campus distribution locations 15 off-campus distribution locations

4.25” WIDE X 5.5” TALL (FULL BLEED)

8.5” WIDE X 11” TALL (FULL BLEED)

8.5” WIDE X 5.5” TALL (FULL BLEED)

Inside Cover Full Page (8.5” Wide by 11” Tall/Full Bleed) Off-Campus Open Rate $900 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $600

Quarter Page (4.25” Wide by 5.5” Tall) Off-Campus Open Rate $250 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $150

Full Page (8.5” Wide by 11” Tall/Full Bleed) Off-Campus Open Rate $800 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $500

Half Page (8.5” Wide by 5.5” Tall) Off-campus Open Rate $450 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $300

18 DIG MAG

BUNDLES

20% OFF 15% OFF

Print Package • Half Page Or Larger Ad In DIG MAG • Half Page Or Larger Ad in DÍG en Español

Event Package • Table Sponsorship • Quarter Page Ad In Corresponding Issue • Social Media Post (one channel)

10% OFF

Sponsored Content Package • One Piece of Sponsored Content • One Social Media Post (all channels) • Newsletter Inclusion* *only availible via package

Social Media Package 5% OFF

BUNDLE D

BUNDLE C

BUNDLE B

BUNDLE A

DIG MAG offers advertising bundles that come at a discounted price. These bundles help advertisers maximize their reach through a wide array of advertising mediums.

• One Post Appearing On All Daily Forty-Niner Social Media Channels & All DIG MAG Social Media Channels

DIG MAG 19

WHO ARE WE? DÍG en Español is the first and only Spanish-language publication in Long Beach. The magazine features content that encompasses all aspects of the Latinx community and experience, with the goal of creating an innovative source of news and information about matters that directly impact or interest the local, national and international Latinx communities. DÍG EN ESPAÑOL es la primera publicación en español en Long Beach, California, y producida en la Universidad Estatal de Long Beach, por estudiantes periodística bilingües. La revista presenta contenido que abarca todos los aspectos de la comunidad y experiencia latinxs. Nuestro objetivo es crear una fuente innovadora de noticias e información sobre asuntos que impactan o interesan directamente a la comunidad latinx local, nacional e internacional.

HOW CAN WE HELP? Our advertising account executives can help you reach your goals. With multiple ways to advertise, we’ll make sure that your message reaches the right audience in the best way possible for maximum impact…at a price within your budget. Contact our advertising account executives to customize a package for your business and to take advantage of special promotional offers. Need creative help? No problem! Our graphic design staff can help you create your perfect ad, free of charge! Nuestros ejecutivos de cuentas publicitarias pueden ayudarlo a alcanzar sus objetivos. Con múltiples formas de anunciar, nos aseguraremos de que su mensaje llegue a la audiencia correcta de la mejor manera posible para obtener el máximo impacto ...a un precio dentro de su presupuesto. Póngase en contacto con nuestros ejecutivos de cuentas publicitarias para personalizar un paquete para su negocio y aprovechar las ofertas promocionales especiales. ¿Necesitas ayuda creativa? ¡No hay problema! ¡Nuestro personal de diseño gráfico puede ayudarlo a crear su anuncio perfecto, sin cargo!

20 DÍG en Español

MAGAZINE PRINT

PRINT DÍG en Español prints in full color on bright-white paper. You can find a new DÍG en Español on stands each semester. DÍG en Español imprime a todo color en papel blanco brillante. Puedes encontrar un nuevo DÍG en Español en los stands cada semestre.

PRINT RUN OF

1,000 90% pick-up rate 49 on-campus distribution locations 15 off-campus distribution locations

4.25” WIDE X 5.5” TALL (FULL BLEED)

8.5” WIDE X 11” TALL (FULL BLEED)

8.5” WIDE X 5.5” TALL (FULL BLEED)

Front or Back Full Page (8.5” Wide by 11” Tall/Full Bleed) Off-Campus Open Rate $900 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $600

Quarter Page (4.25” Wide by 5.5” Tall) Off-Campus Open Rate $250 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $150

Full Page (8.5” Wide by 11” Tall/Full Bleed) Off-Campus Open Rate $800 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $500

Half Page (8.5” Wide by 5.5” Tall) Off-Campus Open Rate $450 On-Campus, Alumni Rate, Non-Profit & Campus Club Rate $300

Magazine Print 21

SPECIFICATIONS & CONTACT Print Advertising Resolution: 300 ppi/dpi or above File Type: PDF or PNG Format: CMYK Sizing: See Print Advertising section for publication sizes. Other: Please do not include crop marks or bleeds. Website & Digital Newsletter Advertising File Type: PNG or JPEG Sizing: See Digital Advertising section for each publication sizes. Other: Please include click-through link for advertisement. Social Media Advertising File Type: PNG or JPEG Facebook: 1200 x 628 px Twitter: 1024 x 512 px Instagram Stories: 1080 x 1920 px or 1080 x 1080 px Other: Please include caption for social media post and click-through link for advertisement. Caption may be edited slightly for length. Sponsored Content The publication reserves the right to edit the copy you provide to correct for spelling, grammar and AP Style. Headline: Seven words maximum, including keywords as applicable. Preview Copy/Excerpt: Two sentences to get the reader to click through to the post from the homepage. Byline: Byline will read Sponsored by [Name of your company]. Please give us exactly how you would like the company name to appear. Body Copy: Body copy should not exceed 500 words. Please hyperlink up to five keywords within the body copy. Image: Please provide one image (photo or graphic) to include with your submission. Images should be horizontal, PNG or JPEG file, and not exceed 500 MB. Caption: Provide a caption for the image, including credit for where the image was sourced. Caption should not exceed two sentences. Backlinks: Please hyperlink up to five keywords or phrases in the body copy. Additionally, please include at the bottom of your submission the keywords and the URL. (ex. Daily Forty-Niner: https://daily49er.com/)

All artwork must be sent via email to advertising@daily49er.com, one week prior to run date. Need creative help? No problem! Our graphic design staff can help you create your perfect ad, free of charge!

PLACE AN ORDER Forty-Niner Student Media Advertising and Business Office 1250 Bellflower Blvd., LA4-203 Long Beach, CA 90840

22 Specifications and Contact

562-985-1740 advertising@daily49er.com

TERMS & CONDITIONS Policies Forty-Niner Student Media, encompassing The Daily Forty-Niner, DIG MAG and DÍG en Español reserves the right to revise or reject any advertisement at its sole discretion at any time prior to publication. Content Forty-Niner Student Media will not knowingly publish advertisements that discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap. Advertisements having the appearance of editorial material will be identified as “Paid Advertisement.” The Daily Forty-Niner reserves the right to insert the name of an advertisement’s sponsor to the advertisement. Advertisements for political candidates or parties are not eligible for the campus rate and must bear the name and address of the sponsoring individual or organization. Payments All advertisements must be paid for in advance, unless credit has been established ahead of time with the Forty-Niner Student Media. Credit terms are Net-30 unless otherwise specified. Forty-Niner Student Media accepts credit card, check and cash payments only. Checks should be made out to California State University, Long Beach with the insertion order number noted in the memo line on the bottom left. Forty-Niner Student Media accepts MasterCard, VISA and American Express for credit card payments. There is a fee for any returned checks. A monthly service charge will be added to accounts 30 days delinquent. Past due accounts will be turned over to the university collections office and subject to interest and penalties. Deadlines and Cancellations Any cancellations or adjustments to advertisements booked must be made at least five working days in advance of publication. No refund will be offered if the advertisement was cancelled after the publication deadline. All advertising cancelled after the deadline for publication is subject to a service charge up to two-thirds the cost of the advertisement. Errors It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the advertisement, the advertiser must notify the Forty-Niner Student Media by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund. The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a make- good. If a make-good is granted, the liability will not exceed the original cost of the incorrect advertisement. FortyNiner Student Media is not responsible for incorrect copy or art submitted by the client. The original copy and instructions must be legible. Forty-Niner Student Media is not responsible for errors in advertisements submitted after deadline or after proof has been approved. Agreement Publication of an advertisement does not constitute an agreement for continued publication. Submission of an advertisement to the Forty-Niner Student Media does not constitute a commitment to publish the advertisement. Other The advertiser and/or advertising agency agrees to defend and indemnify the publisher against any and all liability, loss or expense arising from claims of libel, unfair competition, unfair trade practice, infringement of trademarks, trade names of patents, violations of rights of privacy and infringements of copyrights and proprietary rights resulting from the publication of the advertiser’s advertisement.

Terms and Conditions 23

Your advertising dollars help sustain student media education at California State University, Long Beach providing valuable experience and tools for aspiring student journalists.

Thank you for your support.

daily49er.com digmagonline.com