2024 MEDIA KIT
2024 MEDIA KIT
NEW YORK FASHION WEEK
HOLLYWOOD
HAMPTONS
ART BASEL MIAMI BEACH
CUSTOM EVENTS
DIGITAL
SOCIAL MEDIA
PALM BEACH
Since its inception in 2002, The Daily Front Row has been captivating fashion’s most relevant insiders wherever they are—front row of Fashion Week, at home in the Hamptons or Palm Beach, during award season in LA and at Art Basel Miami Beach. High-level executives, top creatives, the fashion media community, marketing and advertising directors, merchants, and, importantly, tomorrow’s style superstars comprise The Daily’s loyal readership. The Daily’s inimitable, entertaining editorial authority makes it the only multichannel media brand that legitimately engages this exclusive audience, 365 days a year.
THE DAILY FRONT ROW NEW YORK FASHION WEEK AND MARKET 2024
THE MAGAZINE
CELEBRATING 22 YEARS, THE DAILY HAS BEEN THE UNPARALLELED GLOSSY CHRONICLER OF NYFW, AND THE MULTI-CHANNEL MEDIA BRAND WITH THE HIGHEST ANTICIPATION AND ENGAGEMENT AMONG FASHION WEEK’S AND NY MARKET SEASON’S 400,000+ ATTENDEES.
DISTRIBUTION
Driven by charismatic brand ambassadors, The Daily is actively distributed by hand at all fashion show locations and presentations, plus at top retailers, specialty flagship stores and showrooms, photo and creative studios, and heavily trafficked fashion destinations in the city, as well as in the Hamptons. Each issue is available on the digital newsstand and is promoted throughout The Daily’s social media channels.
EDITORIAL CALENDAR FEBRUARY & SEPTEMBER This special issue will chronicle all events, launches and news pertaining to NYFW and the vital market season through 2024
ADVERTISING RATES FULL PAGE $17,028 SPREAD $34,056 PREMIUM POSITIONS: PRICE UPON REQUEST
DEMOGRAPHICS Gender Distribution: F/M: 85/15 Age Range: 22-55 Primary Segmentation: 24-55 Average Income: $175,000 Percentage Fashion Editorial: 70% Percentage Lifestyle Editorial: 10%
THE DAILY FRONT ROW NEW YORK FASHION WEEK SEPTEMBER 2024
11+ BILLION MEDIA IM
PRESSIO NS!
THE FASHION MEDIA AWARDS
THE DAILY’S FASHION MEDIA AWARDS, A HIGHLIGHT OF THE NYFW CALENDAR THAT THE DAILY INTRODUCED IN 2013, GATHERS AN INTERNATIONAL A-LIST CROWD TO THE RAINBOW ROOM TO HONOR THE INDUSTRY’S MOST ACCOMPLISHED TALENTS.
Honorees and presenters have included Kate Moss, Sarah Jessica Parker, Lady Gaga, Doja Cat, Tom Ford, Rita Ora, Marc Jacobs, Gigi Hadid, Hailey Beiber, Zendaya, Emily Ratajkowski, Martha Stewart, Mario Sorrenti, Karlie Kloss, Gigi Hadid, Heidi Klum, Kendall Jenner, Tim Gunn, Amy Schumer, Adriana Lima, Sofia Coppola, Ashley Graham, Jeremy Scott, Clare Danes, Carine Roitfeld, Naomi Campbell, Inez & Vinoodh, Diane von Furstenberg, Mario Testino, Priyanka Chopra, Katie Grand, Candice Swanepoel, Irina Shayk, Arthur Elgort, Kaia Gerber and more. Featured in prime broadcast segments and in the pages of The New York Times, People, UsWeekly, and PageSix, the FMAs garner billions of impressions from digital, social, and print media.
THE DAILY FRONT ROW HOLLYWOOD
THE FASHION LOS ANGELES AWARDS
ION ILLIA B S! 21+ MEDSION S E R IMP
HOLLYWOOD AND FASHION ROYALTY CONVERGE IN MARCH AT THE FASHION LOS ANGELES AWARDS HELD AT THE BEVERLY HILLS HOTEL, WHERE ACTORS, DESIGNERS, AND MEDIA CELEBRITIES GATHER FOR A VIP COCKTAIL RECEPTION AND AWARDS SHOW.
THE CROWD
Jennifer Lopez, Kim Kardashian, Megan Fox, Machine Gun Kelly, Alber Elbaz, Lady Gaga, Ashton Kutcher, Kate Hudson, Chrissy Teigen, Keanu Reeves, Emily Ratajkowski, Fergie, Paris Jackson, John Legend, Nicole Richie, Paris Hilton, Nick Jonas, Stella Maxwell, Busy Philipps, Mert Alas, Nicki Minaj, Gigi Hadid, Bella Hadid, Eva Chow, Alessandra Ambrosio, and many more.
THE IMPACT
Featured on Entertainment Tonight and Access Hollywood as well as in every major entertainment publication and website, the FLAs garner billions of impressions from digital, social, and print media.
THE DAILY SUMMER HAMPTONS SUMMER 2024
THE MAGAZINE
COVERING THE HAUTEST SEASON FROM SOUTHAMPTON TO SAINT-TROPEZ, THIS OVERSIZE GLOSSY IS THE UNCONTESTED FASHION BIBLE FOR THE HAMPTONS SET SINCE ITS INCEPTION IN 2011.
DISTRIBUTION
The Daily Summer is delivered to 400+ retailers, restaurants, spas, galleries, private clubs, resorts, train stations, and luxury bus lines in high-traffic areas from South Hampton to Montauk.
EDITORIAL CALENDAR End of June
4TH OF JULY ISSUE August
FASHION & LUXURY ISSUE End of August
SEPTEMBER ISSUE
ADVERTISING RATES FULL PAGE $7,690 SPREAD $14,256 PREMIUM POSITIONS: PRICE UPON REQUEST
DEMOGRAPHICS Gender Distribution: F/M: 75/25 Age Range: 20-48 Primary Segmentation: 23-45 Average Household Income: $270,000 Percentage Fashion Editorial: 60% Percentage Beauty Editorial: 30% Percentage Lifestyle Editorial: 10%
THE DAILY PALM BEACH PALM BEACH & MIAMI 2024
THE MAGAZINE
THE DAILY PALM BEACH DEBUTED IN MARCH 2020 TO OVERWHELMING SUCCESS! HIGHLIGHTING THE CHICEST PEOPLE, MOST MEMORABLE MOMENTS AND FABULOUS PARTIES ON THE ISLAND AND BEYOND, OUR PUBLICATION QUICKLY BECAME A MUST-READ WITH THE FLORIDA STYLE SET The Daily’s strong positioning in the fashion and luxury lifestyle industry paired with its deep, multi-generational roots in the Palm Beach community provide unique opportunities for brands seeking to share their story and design experiences as a way to connect with luxury consumers in Palm Beach, and throughout South Florida. The Daily has successfully concepted and executed a variety of brand experiences that deliver engaging content and quantifiable results for our clients. From buzzy in-store cocktail parties with Max Mara to intimate luncheons attended by society swans at Swifty’s at The Colony Palm Beach to star-studded poolside dinners at Faena Miami and W South Beach, The Daily seamlessly brings brands to life in these iconic destinations, making a strategic and lasting impact on a discerning audience. .
DISTRIBUTION
Distributed to 250+ retailers, restaurants, galleries, private clubs, resorts and luxury destinations in high-traffic areas throughout Palm Beach and Miami, with added distribution in Aspen and The Hamptons.
EDITORIAL CALENDAR FEBRUARY/MARCH2024 Luxury Issue HOLIDAY ISSUE/ DECEMBER 2024 Palm Beach + Art Basel Miami + Holiday NY & Hamptons Issue
ADVERTISING RATES FULL PAGE $7,690 SPREAD $14,256 PREMIUM POSITIONS: PRICE UPON REQUEST
DEMOGRAPHICS Gender Distribution: F/M: 75/25 Age Range: 20-48 Primary Segmentation: 23-45 Average Household Income: $270,000 Percentage Fashion Editorial: 60% Percentage Beauty Editorial: 30% Percentage Lifestyle Editorial: 10%
THE DAILY FRONT ROW MIAMI/ART BASEL 2023
THE DAILY ART BASEL Every December, The Daily invades Miami during Art Basel to create dynamic programming and host exclusive events. Art Basel offers a unique intersection of the most sought-after names in the fashion, celebrity and art world, and The Daily is always at the center of the action with its collaborations and coverage of groundbreaking artists, gamechanging designers, models, VIP creatives and stylemakers.
THE DAILY FRONT ROW
ART BASEL MIAMI EVENT FOR L’AGENCE & ARTIST AMOAKO BOAFO
CUSTOM EVENTS
BESPOKE BRAND EXPERIENCES: SEATED DINNERS, LUNCHEONS & COCKTAIL PARTIES The DAILY’s unique positioning in the media landscape, along with its unparalleled access to the true industry tastemakers, social A-listers, models and influencers makes it the ultimate resource for brands to generate brand awareness, increase affinity and drive conversion, in-store and online. By concepting and executing an array of immersive brand experiences - from 20 to 200+ people - The Daily delivers engaging and quantifiable results to our clients. From lavish cocktail parties and intimate seated dinners to buzz-worthy in-store events and chic pop-up style suites, The Daily strategically brings your brand to life in elevated and exciting ways, each designed to make an impact. In addition to event concept and execution, The Daily collaborates with our clients to curate highly-targeted guest lists that include a diverse mix of models, celebs, VIPs, influencers, media, and creatives. Our in-depth event coverage and promotion is shared across our media platforms reaching our audience of more than 550k engaged readers. Event stories include links to products and client websites, delivering a powerful marketing message as well as increased traffic and sales before, during and after each event. Most recently The Daily has collaborated with international brands including Louboutin, ETRO, Max Mara, Manolo Blahnik, Oscar de la Renta, American Express, Betteridge, Baccarrat, Kerastase, Casamigos, Whispering Angel, Messika, L’AGENCE, Tory Burch, Moroccanoil, Out East, The Colony Hotel Palm Beach, Faena, The Reform Club, and LAGOS - just to name a few!
CUSTOM EVENTS
BESPOKE BRAND EXPERIENCES: SEATED DINNERS, LUNCHEONS & COCKTAIL PARTIES
CUSTOM EVENTS SHOPPING EVENTS
There’s no place like home! Sometimes the best way to engage your audience is to host in your own space! The DAILY frequently partners with brands and designers to drive traffic instore and deliver sales by bringing fashion’s most influential set (and their hyper-engaged audience of followers) to your doorstep. The DAILY has also produced VIP trunkshows for various luxury brands in unique, “off-site” settings including private homes and hotel suites to deliver a truly unique experience to shoppers. The DAILY offers its clients event production services which includes sourcing top DJ’s, securing F&B partners as well as concepting/ producing brand partner activations to leverage various audiences and markets at one time. As your media partner, we share event images and highlights with our audience across our multi-platform media channels to ensure your story is seen, heard and “liked” in all the right places.
MAX MARA HAMPTONS EVENTS CASE STUDY
THE DAILY SUMMER X MAX MARA 2022: LUNCHEON AND TRUNK SHOW The Daily Summer and Max Mara hosted a beautiful luncheon, panel and trunk show over the course of three days at interior designer Hilary Matt’s private residence in Wainscott, day one was an al fresco luncheon, DAOU rosé tasting, FlowerBX bouquets, and not to mention a chance to discover and shop the Fall ‘22 must-haves and accessories from the Italian luxury brand. The following day, a women in business-focused poolside panel—from Power Suits to Power Moves!—brought together Hilary Matt, Casey Fremont, Jessica Chestman, Lizzi Bickford Meadow, and Tiff Benson to divulge their impressive industry intel. Guests walked away with their shopping bags and enjoyed luxe gift bags with goodies by Moroccanoil, Shani Darden, Supergoop!, Kiehl’s, Tenoverten, Mario Badescu, and mineral-infused BLK Water and more.
MEDIA & SALES IMPACT The series of events over the three days the were extensively promoted on The Daily’s print and digital platforms, as well as on the social channels of our prominent guestlist of influencers and Hamptons VIPs. Millions of media impressions promoting the brand and event were generated through social media posts and stories alone. In addition to the impressive media impact, the Max Mara team generated very successful sales results at the two events, and they not only engaged with its existing VIP shoppers but also attracted a new set of loyal clients.
MAX MARA HAMPTONS EVENTS MAX MARA HAMPTONS LUNCHEON Over the course of two days, The DAILY Summer and Max Mara came together to celebrate the storied Italian label’s 70th Anniversary at the East Hampton home of The Colony Palm Beach CEO Sarah Wetenhall. Guests were invited to immerse themselves in the heritage of the iconic brand. The celebration kicked off with an al fresco luncheon for 30 VIPs and featured seasonal Italian-themed fare. Event co-hosts Ashley Wu, founder of Maison, and Cori Lee Seaberg, co-founder of Out East, mixed and mingled with notable Hamptonites and tastemakers, including Carolyn Angel, Sai de Silva, Janelle Lloyd, Jessica Wang, and Tinamarie Clark, while sipping Out East champagne and rosé and shopping Max Mara’s Fall Winter ’21 collection.
MAX MARA HAMPTONS TRUNK SHOW 2021 Day two offered VIP guests the opportunity to sip, shop, and enjoy a poolside conversation with Casey Fremont of Art Production Fund, style expert Sai de Silva, Sarah Wetenhall, and Ashley Wu, moderated by Lizzi Bickford Meadow. The panelists shared their insight on female entrepreneurship, innovation, personal style, and their opinions as to why Max Mara remains a timeless staple, and a prevailing jewel in the fashion industry crown, after seven decades in the game. The events provided Max Mara the opportunity to interact its VIPs customers while acquiring new ones. Highlights were shared across multiple social media channels posted by top influencers and was shared across The Daily’s digital and print platforms. The event generated record sales for the brand.
INFLUENCER PROGRAMMING PANELS AND GIFTING
LIVE & VIRTUAL CONFERENCES & PANELS A vital tool to engage with the consumer audience is to offer them direct access to our otherwise exclusive community, through enriching conferences and panels focusing on industry trends, entrepreneurialism, diversity and so much more. The DAILY has successfully produced these events with brands - both in-person and virtually - for multi-branded conferences and universities. Our services include concepting hot topics, selecting and confirming panelists, providing notable moderators and content direction. Invitations to these events are shared with our 80k+ subscribers. We also provide state-of-theart digital support and digital platforms for a virtual event, and act as a media partner with coverage to amplify awareness. Past panelists and moderators include supermodel and designer Devon Windsor, Peter Som, Cynthia Rowley, Danielle Bernstein, Tessa Barton of Tezza, Fern Mallis and others.
INFLUENCER GIFTING The DAILY is in the rare position to truly influence the influencers, and through our longstanding relationships with sought after style stars, we have unfettered access to the most followed creatives on social. We work with very select brands to conduct targeted influencer gifting - gifting can have a number of confirmed placements (tags and hashtags) attached to it, or it can be a general send out of product with a note from The DAILY highlighting our affinity for the brand. The associated programming, from influencer giftings done in partnership with The Daily can result in tens of millions of eyes.
D AR AW IO- ING L C NN WI EOS! VID
DAILYFRONTROW.COM DIGITAL
THE SITE
THE DAILY’S DEVOTED AUDIENCE DEPENDS ON FASHIONWEEKDAILY.COM TO DELIVER AN ESSENTIAL MIX OF NEWS AND DISCUSSION. FASHIONWEEKDAILY.COM’S HIGHLYTARGETED CONTENT ENSURES ENGAGEMENT WITH THOSE WHO HAVE THE POWER TO TRANSFORM A BRAND. 200k unique visitors per month
80K 300K SUBSCRIBERS
MONTHLY UNIQUE VIEWERS
350K
SOCIAL MEDIA FOLLOWERS
2.4 million impressions per month
MARKETING OPPORTUNITIES DEDICATED E-BLASTS Containing brand-exclusive copy and imagery, these are distributed to opt-in subscribers. 5-DAY DAILY NEWSLETTER SPONSORSHIP A Monday-to-Friday program that distributes a sponsored newsletter 2x each day to The Daily’s influential opt-in subscribers. CUSTOM VIDEO CONTENT The Daily Front Row has created Clio-award winning video content for brands like The Outnet and Redken to engage their audiences in entertaining ways. Videos are promoted online, in our daily newsletter, and on social media.
RATES & SPECS NEWSLETTER
Leadboard Billboard, Skyscraper Medium Rectangle Page Skin Dedicated eBlast
VIDEO
EBLAST
Dimensions: 728 x 90 Dimensions: 300 x 600; 160 x 600 Dimensions: 300 x 250 Recommended width 2400 Dimensions: 1000 x 800 Rate: $2,000
Digital Site Takeover
Weekly: $16,500 Monthly: $38,500
CRM Contest & Promotions
$7,700-$16,500, pending duration
5-Day Daily Newswire Sponsorship
Dimensions: 300 x 600 Rate: $6,600
DEMOGRAPHICS Gender Distribution: F/M: 75/25 Age Range: 20-48 Primary Segmentation: 23-45 Average Household Income: $270,000 Percentage Fashion Editorial: 60% Percentage Beauty Editorial: 30% Percentage Lifestyle Editorial: 10%
@DAILYFRONTROW SOCIAL
WE’RE ALL ABOUT CONNECTIONS!
nickiminaj: Congrats my love @winnieharlow ❤ 1,408,767 likes 91.9M followers
THE DAILY’S SOCIAL CHANNELS ARE AN OBSESSION OF CHICSTERS AROUND THE WORLD. WHETHER WE’RE SHARING BREAKING NEWS, INSPIRATIONAL IMAGERY, OR SIMPLY DAILY-ESQUE ENTERTAINMENT, @DAILYFRONTROW DELIVERS.
ladygaga: Thank you, Brandusa. I’m so honored. I will see you Sunday! ❤ 15,930 likes 29.5M followers
FIND US ON Twitter / Instagram / Facebook @dailyfrontrow 300,000 followers
OUR FAB FOLLOWERS theashleygraham: Thank you to the @dailyfrontrow for naming me Fashion Force of the Year ❤ 150,147 likes 7.4M followers
kimkardashian: Daily Front Row Fashion Awards with the baddest @mertalas @nickiminaj @fergie ❤ 891,664 likes 117M followers
Nicki Minaj, Gigi Hadid, Adriana Lima, Alessandra Ambrosio, Joe Jonas, Nicole Richie, Irina Shayk, Rachel Zoe, Laverne Cox, Cindy Crawford, Jon Kortajarena, Coco Rocha, Hailey Baldwin, Lindsay Ellingson, Natasha Poly, Eva Chen, Presley Gerber, Nina Garcia, Jourdan Dunn, Hilary Rhoda, Gloria Gaynor, Garrett Neff, Joe Zee, Oscar de la Renta’s Fernando Garcia, Iman, and more.
gigihadid: last night #FMAs2018 � was so happy to present my friends, SG @ vmagazine & @mario_sorrenti, with the Fashion Media Award COVER OF THE YEAR for our #V114 story xxxx ❤ 2,147,931 likes 43.2M followers
THE DAILY ADVERTISING SPECS
TRIM
BLEED
NON-BLEED
Full Page
10 3/4” x 13”
11 1/4” x 13.5”
10 1/4” x 12.5”
Spread
21 1/2” x 13”
22” x 13.5”
21” x 12.5”
Live Area
All type and graphics not intended to trip should be positioned 1/4” from all trim edges
MATERIAL SPECS • Ad submissions must be PDF-x1a files. They should be prepared in accordance with the most current SWOP endorsed standards • Must be CMYK with fonts and images embedded. No RGB, PMS, spot color or embedded color profiles • All small type intended to print black should be black only to insure there are no registration problems • Maximum ink density is 300 • Resolution should be 300dpi, 150-line screen • Name the PDF with the advertiser’s name and run date with no spaces in file name (example: AdvertiserName_2.06.2020) WeTransfer, Hightail, Dropbox etc. creative can be emailed directly to production@chicreport.com
PRODUCTION CONTACT Daily Front Row, Inc. Attn: Amy Taylor / Production Director 131 Seventh Avenue, 115 New York, NY 10011 Email: production@chicreport.com