THE WORLD of PLANET

By Lauren G

Planet’s Lauren Grossman is shooting for the stars. As her luxury lifestyle brand continues to grow and grow, the owner and designer is honing in on the signatures she’s become known for—timeless, seasonless staples that can be layered and styled ad infinitum. After all, she’s always been her own best litmus test. “Chic is always in style,” she tells The Daily. Here’s what’s keeping her bright-eyed for the year ahead.

What’s your outlook for this year, and what are you most excited about?

I have an optimistic outlook for this year. My motivation is the love of my brand. I create it, I show it, and I actually wear it 24/7 and 365 days a year. Talk about a “lifestyle” brand!

What has been inspiring and motivating you as

I always look at the designer market for inspiration. I then interpret the runway and couture pieces to be wearable, with the everyday woman in mind. What’s new for the season? What are you anticipating to be big hits?

Our new fabric is a washable suede faux silk called peach skin. It gives a visual texture to a soft flowy fabric. It’s perfect for evening or any occasion. It will also be paired down with our knits and tees for a chic casual look.

For those reading the story who don’t know the brand, what do they need to know about your approach to style and a timeless closet?

Planet’s approach to style has been the same for the past 22 years I have been in business. We’re not a fast fashion company. My mantra is seasonless, effortless, timeless pieces in luxury fabrics; that’s how a wardrobe is built. Every piece from Planet is sustainable. It can be worn day or night, dressed up or down, and every piece can be mixed and matched. I always say Planet is a great canvas for your best statement accessories. It’s a well-rounded wardrobe based on timeless style and sophistication.

What do you think keeps your customers coming back for more? Wearable, sustainable, washable chic fashion. Comfort and style are synonymous with Planet. The more you have, the more you can layer and create your own individual look.

What areas of the business are you seeing the most growth in post-pandemic?

The post-pandemic bump in business has been great for Planet because we’re known for our pima cotton T-shirts and knits. Everyday casual, wearable clothes are great investment pieces for women. If it’s too glitzy, too patterned, or too much of a costume look, then it’s not going to give someone enough bang for their buck. So that wearability is where we thrive.

Will you be doing COTERIE this season?

I have always done COTERIE. I launch every new collection I create there. It allows me real-time access to feedback from my buyers, and the energy of the trade show is phenomenal.

What are some of your own new favorite pieces this season, and how are you wearing them?

I tend to live in the knit tops. I’m always cold in my condo or in the office! A cotton sweater suits my needs— it’s relaxed, cozy, and comfortable. I can pair the sweater with leggings, jeans, skirts, or wide-leg pants with sneakers, booties, or heels. Based on where I’m going, I then decide which bottom choice to finish the look with. What’s ahead for the brand?

The brand is growing annually, so 2023 is all about full speed ahead!