5 minute read

Agent R.E.D. International Showroom

Founder Genie Parada-Fishman reveals the current vision for Agent R.E.D. International, the brands she believes you should buy for your 2023 wardrobe, how zooming is here to stay and why you should take a trek to Williamsburg, Brooklyn to visit the showroom space.

Reflecting on 22 years of fashion from the launch of Agent RED international… Looking back, what an extraordinary whirlwind of a career with so many distinct chapters! Founding Agent R.E.D. International and managing the likes of some of the very best independent domestic and international designers has been an fantastic experience. I’ve traveled the world and met fascinating people along the way. I’ve worked with the some of the world’s most outstanding product. So many evolutions in the adventures to get to this moment. So many stories, many of them tumultuous, ridiculous, and wonderful. I couldn’t be happier with my current partnerships with incredible brands. What it takes to make it as a part of Agent R.E.D. International’s world… logistics, exceptional product, consistency in design,

Tractr Jeans is a dynamic, New York based apparel company specializing in all things denim. Tractr’s premium jeans brand is known for its unique styles and great fit on all body types. The pricing is sharp, retailing for under $100 while quality and design are top notch. Tractr has a cult following for their staple denim as well as for their extravagant fashion that is immediately bold and striking. Flares and wide leg styles join staple skinnies in wellrounded collection that appeals to a multi-faceted girl.

Whatever your look, you can find yourself in these incredible pieces that stretch along with your movement and feel as great as they look. The Tractr Jean collection also includes fabulous shackets and jackets to complete the look.

I take pride in the longevity of my relationships with my designers. I go into every new brand relationship with a long term vision in mind. There is no margin for error these days… a successful designer must have organized logistics, exceptional product, consistency in design, unparalleled quality and dedicated customer service. There is too much competition not to be outstanding in every respect. Agent R.E.D. International is well regarded for offering the best in the market coupled with my personalized and passionate commitment.

The who’s who in Agent R.E.D. International’s roster of brands… cozy, all in the same day without leaving the showroom. that

XCVI is the go-to for polished casual-chic dressing. Wearables is all about wardrobe staples at a sharp price. is the epitome of cozy, plush and glam knits you will live in. Tractr Jeans are the most flattering in my personal closet. Essitam sweaters are a spectacular kaleidoscope color and texture. Finally, our newest addition is a brand that I originally managed during its launch, Threads 4 Thought T4T offers fashion, active and lounge wear in a myriad of sustainable, organic and recycled fabrics. T4T is fashion with a purpose. T4T also offers Mens apparel! Agent R.E.D. International is a one stop shop to fill your closet and your store with the most fabulous clothing for every occasion.

ZOOMING with Genie is a thing! Virtual connection has revolutionized how we work with retailers around the country! I cannot be thankful enough for the opportunity that ZOOM created for me to personally work with buyers in remote areas all in the same day without leaving the showroom. Although there is nothing that completely replaces a trade event, the virtual connection is a wonderful and efficient way to share new product.

Brooklyn Showroom shenanigans…

The showroom may not be central to the garment center, but it sure is in the center of the fashion world. Williamsburg is the home of the chic, the hipster, the fashion editors and influencers. The energy is vibrant. The signature graffiti scene is a must visit. Retailers love to come to the new space for excellent IG footage for their feeds on the streets of BKLYN. Never a miss are spreads of the best French baked goods, Brooklyn bagels, shmears and anything else their heart desires.

The vision for 2023 is clear… Although I am always evolving to stay on top of my game, my secret formula for success has always been true to it’s roots from inception. I bring a diverse and distinct selection of products from incredible designers that create modern clothing for the contemporary women. Its all about the product.

The evolution @agentredintl… Its apparent that social media is a crucial component in any business or personal development. Our IG has morphed from featuring designers imagery to sharing my orated seasonal product presentations and my Brooklyn street fashion from REDspotted! Check it out!

Coterie is the best in show!

Of course its NYC, so the Coterie trade show attracts the most incredible brands on the fashion scene under one roof at the Javits Center. It’s a must attend for any buyer who is seeking to bring an understanding of market trends to their local area. You will always find Agent R.E.D. International brands at Coterie!

Threads 4 Thought designs and produces apparel that has a positive impact on people and an innately smaller impact on our planet. They work hard to source sustainable raw materials for their fabrics and partner with ethical factories to make our products. Threads 4 Thought is always striving to do better and elevate the ethical and sustainable standards within our industry.

SUSTAINABLE: T4T any

Sources the world’s most sustainable materials, including Organic Cotton, Recycled Polyester, and Lenzing Modal.

ETHICAL: T4T Factories around the world hold the highest certifications in the industry, ensuring the best working conditions, and the highest level of sustainable production processes.

IMPACTFUL: Through partnerships with non-profits and our continued commitment to long term sustainable initiatives, we strive to make sure that everything we do translates to lasting positive impact.

THE EPITOME OF “INCLUSIVE” IN THEIR APPROACH TO DEFINING A UNIQUE BRAND OF CASUAL, COMFORTABLE CHIC. Two divisions of the same company, XCVI and Wearables are well known for their extraordinary ability to outfit a woman of any size, any age in comfortable and chic pieces. XCVI pieces are the goto, that women around the country share, is a constant in their wardrobe worn to “shreds”.

XCVI and Wearables offer a unique approach to casual clothing. the pieces are polished yet comfortable and not sloppy. After two years of wearing sweats, women are more than eager to wear some more structure and look and feel great again. Now more than ever, the act of getting dressed has become an act of SELF-CARE.

XCVI is all about elevated fabrics, unique hand washes, exceptional details, and novelty that is fresh and new seasonally.

XCVI’s Wearables division is all about key staple-toyour-wardrobe pants, dresses, and tops that reincarnate seasonally in new colors and washes. The price point is the sharpest on the market for this caliber of product. The newly launched and incredibly successful CORE Wearables program features our best selling shorts, pants, a skirt and dress in neutral colors intended for reorder all year round.

Wearables fashion + CORE = the essentials you will wear on repeat daily to conquer all adventures in your life while looking spectacular!

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High school nickname: Spike

In high school, you’d find me... at cheerleading practice

Ideal teen prom date: Drew Barrymore

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