Spring Fashion Issue Tuesday, March 22, 2011
Will Barton Will Be Back Sophomore guard back in blue for the 2011-’12 season with Tigers basketball
Vol. 78 No. 095
see page 12 Independent Student Newspaper of The University of Memphis
www.dailyhelmsman.com
Fashion
UM students help put the BET in beauty BY Amber Crawford News Reporter On Monday, University of Memphis students gathered in front of the University Center looking for their chance to show their love for fashion. BET marketing intern and senior communications major Milton Howery III and two members of his Street Team, Cordy Washington and Cherika Burditt, promoted BET’s “Rip the Runway” on campus on Monday, taking pictures of fans and passing out prizes. The photos of The U of M students taken Monday will be submitted to BET’s
headquarters in Washington, D.C. so BET employees can see their fans, said Howery, who last semester received one of 30 national marketing internships with BET. “Also,” said Washington, “some will be posted on Facebook so everyone can look and try to find their picture.” “Rip the Runway” is BET’s annual fashion show that features models, musicians and celebrity hosts. This year’s hosts included Victoria’s Secret model Selita Ebanks and actor and Calvin Klein model Mehcad Brooks. Howery said BET selected the Memphis area and The U of M as places to advertise and reach out to fans because Memphis has
a large audience of people who “love” BET. He added that “Rip the Runway” is more than just entertainment. “It encourages people to rock the show,” he said. “Fashion is your appearance; it’s how people perceive you, so it’s important to make sure you look your best at all times.” The program, which aired on BET at 9 p.m. Monday, featured performers Keri Hilson, New Boyz, Lloyd, Melanie Fiona, Fabolous, Wiz Khalifa and Miguel and 29 models showing off the clothes of seven designers. The models were chosen during auditions held across the nation last year.
Freshman education major Marqueshia Bowles said she isn’t a fan of fashion, but she enjoys watching “Rip the Runway” each year. “I like seeing the different clothes, designs and styles for the year,” she said. Sophomore journalism major Destini Johnson said she watched “Rip the Runway” this year to see the musical performances, male models and the new lines coming out. “I enjoy the styles that everyone comes out with because no one is the same,” she said. “And I like the vintage styles, the unique styles that make everyone different from anything else we all wear.”
University of Memphis sophomore psychology major Jerikka Reynolds shows off her unique fashion style, wearing Chuck Taylors with lacy fishnet-style tights from Target, a West Hill skirt, a red tank top from Charlotte Russe and a blue cardigan by Black and Brown. She completes her outfit with glasses and owl earrings from Forever 21, a Charlotte Russe ring and a G-Shock watch.
by Aaron Turner
courtesy of Amanda S. Mauck
If the store fits Midtown’s newest retail haven opens Thursday, offering trendy clothing and kitschy accessories to the Pabst-guzzling masses BY Michelle Corbet News Reporter Urban Outfitters, a store known for selling bohemian, retro, hipster and kitschy merchandise, is opening its first Memphis location at the corner of Cooper and Central in Midtown this Thursday. “The middle of Cooper-Young is an awesome midtown area,” said Bradley Willamson, sophomore mathematics major and avid Urban Outfitters aficionado. “Urban Outfitters has the potential to make that area even better.” The 11,490 square foot location at 2151 Central Ave. has
been vacant for over two years now. The lot, once home to Memphis’ first Volkswagen and Studebaker dealer, is over 100 years old and the building has received a major overhaul to transform it into a place to hang out, shop, read and listen to music. A group of team members from around the country have been arranging the store and creating displays for a week in preparation of its opening day. “They completely gutted the building,” said Courtney Clark, sophomore marketing major and employee in training for Urban Outfitters. “There are merchandisers and managers here, some from Virginia, New Orleans and
The new Urban Outfitters storefront illuminates the corner of Cooper and Central. The Midtown location of the national retail chain opens Thursday at 10 a.m., with live music from 4 to 8 p.m. (the) home office in Philadelphia, to show us how they want the store to be set up.”
see
Urban, page 3