The Daily Helmsman

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Daily Helmsman The

Thursday, April 7, 2011

How much caffeine is too much? Effects of caffeine are understated, Mayo Clinic review finds

Vol. 78 No. 105

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Independent Student Newspaper of The University of Memphis

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Student mag flaunts UM’s creative side

The ‘write’ stuff? Professors say The University of Memphis is behind the curve in offering a comprehensive, dedicated writing assistance resource to students

BY CHRIS DANIELS News Reporter The University of Memphis is home to one of the oldest literary journals in the nation, The Pinch. Last year, it became home to a brand new literary magazine. Essence London, sophomore political science major, started Artistic Justice, a registered student organization, last semester. London worked at her high school’s literary magazine e have and wanted to distribute a right to be something similar at creative, and The U of we have a M. She said right to learned of The Pinch, speak our w h i c h features minds.” works from r e n o w n e d — Essence London Sophomore political and emergscience major ing writers all over the world and prints nationally twice a year, after she developed the idea for her magazine, which encompasses a broader variety of art and literature. When she realized how different her concept was from The Pinch, she said she decided to move forward with her plan for the independent magazine. London said Artistic Justice accepts “everything and anything” related to people’s talents and features creative works by U of M students and oth-

by Brian Wilson

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Tannielle Pirtle, senior health administration major, receives writing assistance from Nick Kovach, graduate history student, in the ESP writing center in Patterson Hall, one of few dedicated writing centers on campus.

BY CHELSEA BOOZER News Reporter The University of Memphis may be the only major higher education institute in the nation that doesn’t have a writing center accessible to the entire student population on campus, according to one U of M professor. Brad McAdon, associate professor of English, led a research project that concluded The U of M is the only college categorized as a third- or fourth-tier institution by US News that does not have a writing center, he said. US News no longer categorizes schools as third- or fourth-tier — only first or second. Previously, The U of M was ranked as a fourth-tier university. McAdon also said that The U of M is likely the only university in the nation to lack such a resource, assuming that such prestigious first-tier schools, like Harvard University, and secondtier schools, like New York University,

already have a writing center. McAdon did not contact any first- or second-tier schools during his research. Based on those findings, he sent a proposal to Provost Ralph Faudree in April 2010 suggesting the creation of a Center for Writers, which would cost an estimated $250,960 annually. The estimation includes salaries for a full-time director, part-time assistant director and several graduate assistant tutors. “It is acknowledged campus-wide that our students need to become more competent and effective writers, and there is wide, if not unanimous, consensus among department chairs that a writing center that is thoughtfully conceived and that serves all students at The University is needed and may help improve student writing at all levels,” McAdon wrote in his proposal, citing a list of responses from faculty members who support creating a writing center. According to McAdon, who teaches several levels of writing courses, Faudree

accepted the first phase of the proposal, which would create and fund the Center for Writers, in June but never followed up on the matter. “(Faudree) did not give an estimated timeline but said that the writing center would be moved up the priority list,” said McAdon, who has not tried to contact Faudree to inquire about moving forward with the program. “We still have no writing center — no practice facility — where our students can go and work to improve their writing skills so that they can be more successful, more competitive, and have a better chance of staying in school and graduating so that they can then pursue their own Big Dances beyond graduation, as there has been no further discussion (that we are aware of) concerning its establishment since last June,” McAdon said in a letter to The Daily Helmsman, in which he compared training students in writing to coaching the men’s

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Magazine, page 3

Writing, page 3

BY MELISSA WRAY News Reporter In an effort to bridge the gap between American and Chinese youth, the Confucius Institute Headquarters in Beijing launched a summer program that sends American high school students to China at little cost. The Chinese Bridge Summer Camp begins July 15, when the high school students fly to China for a three-day stop in Beijing and then travel to a selected province for a lengthier stay before returning to the U.S. on July 31. Riki Jackson, assistant director for the Confucius Institute at The University of Memphis, said the goal of the program is to promote understanding of Chinese culture. Jackson said trip-goers will spend their mornings in classes learning about Chinese languages, and afternoons will be devoted to cultural activities. Evenings consist of traditional

Chinese banquet dinners, she said. “It’s a nice opportunity for students to be exposed to the Chinese cultures,” Jackson said. Yanwei Yang, Chinese Bridge Summer Camp coordinator, said the trip will teach students the importance of punctuality, and scheduled activities will help them learn about perseverance, teamwork and leadership. Students will visit historical sites such as the Great Wall of China, the Courts of Beijing and Tiananmen Square. Yang added the summer camp is “definitely a good way to get high school students interested in attending The U of M.” To qualify, students must have a minimum grade point average of 3.25 and submit a letter of recommendation, personal statement and essay by April 10. Jackson said the application process is very competitive, and the CIUM pays between $6000 and $8000 for each student. Students pay only for their visas and airfare.

by Brian Wilson

Camp aims to unify kids of East and West

Sophomore political science major Essence London reads an excerpt from Artistic Justice, a free, independent mini-magazine which she founded and operates.


2 • Thursday, April 7, 2011

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1. Joe Jackson will carry on Finch legacy by John Martin

2. Colleges that profit, students that don’t

from our wire service

3. Finch’s legacy overlooked by UM students

by Scott Hall

4. UM basketball legend Finch dies at 60

by John Martin

5. Jobless rate reaches 2-year low

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DOMINO’S PIZZA Across 1 Fictional falcon seeker 6 Fictional falcon source 11 “The Sting” number 14 Much of Israel 15 Provide with heat? 16 Shaft discovery 17 Speak above the crowd? 18 Solitude 20 *Not exactly a nightie 22 Jack edged him out in the 1980 U.S. Open 23 Jumbo, say 24 *Scales are part of it 31 Some time ago 32 Screwball 33 *Reinforced road traveler 41 “__, ‘tis true, I have gone here and there”: Sonnet 110 42 Choice word 43 *Headquarters 48 Pole or Croat 50 Where parts of the ‘95 film “Higher Learning” were shot 51 Spin, as a cue ball, and how to answer each starred clue in this puzzle? 58 Radical 59 Bathroom sink fitting 61 Bathroom, across the pond 62 Berry picked for an Emmy 63 Sister of Thalia 64 Stab 65 Loper leader 66 Easily colored synthetic Down 1 Desk globe filler? 2 Line to tear along: Abbr. 3 “I’ve Got __ in Kalamazoo” 4 Suspect, maybe 5 “Given that ...” 6 Sky streaker 7 Deep blue 8 Harpsichordist’s aid 9 It has few pips

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10 Key of Beethoven’s Sym. No. 7 11 Frosh assignment 12 Ball partner 13 Sky honkers 19 Lad’s sweetheart 21 Hammock session 24 Batt. terminal 25 NFL drive killer 26 Score very high on 27 “This is __ sudden!” 28 Motel extra 29 Nail holder 30 Ill. neighbor 34 Data-sharing syst. 35 Lunch initials 36 __ candy 37 Renters, collectively 38 Nevertheless

39 Time off, in mil. slang 40 __ candy 43 Yarn or bell, e.g. 44 Page-bottom directive 45 Polish goal 46 “The Shield” actress __ Pounder 47 Made hasty altar plans 48 Broke down, in a way 49 Pyramid-shaped Vegas hotel 52 Soda reportedly named for a bottle size 53 Fed 54 Happy tune 55 Crow’s-nest sighting 56 Afghanistan neighbor 57 Thames gallery 60 Capitol Hill mover

S u d o k u

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The University of Memphis

Thursday, April 7, 2011 • 3

Writing from page 1

basketball team. Faudree said The University intends to implement the program, but no funding for it is available at this time. “Our objective is to have a writing center that would provide support for students for writing across curriculum,” Faudree said. “But it is something that hasn’t been funded at this stage, so there (are) a lot of budget decisions that need to be made. So, no, it is not been implemented at this stage. It is something that has been planned on — but not funded yet.” The Center for Writers would be a place to tutor students of all majors and levels of proficiency in effective writing skills, McAdon said. The proposal states that the Education Support Program currently in place on campus doesn’t provide as much direct assistance in writing as the

Center for Writers will. “We give suggestions on how Learning Center under ESP. “(ESP) does offer limited writ- students can do their paper,” she “(The ESP program provides) ing tutorials, but it is simply said. “We don’t use the word tutoring across many disciplines not designed to address our stu- ‘proofread.’ We don’t proofread; — math, writing and so forth,” Faudree said. “(The new writing dents’ many and diverse writ- we help students to learn.” ing needs, as a campus-wide While she would not com- center) has an entirely different and full-fledged writing center ment about whether she thinks structure. At this stage, (major) would be,” the proposal reads. another writing lab is needed, details haven’t been worked out. “Trust me, the provost would she said she does recognize the It is very common to have a spenot accept a proposal for a writ- need for students to become cialized writing center that goes ing center if beyond tutoring he thought for students.” Ideally, the the English alph Faudree did not give Center for Learning Center (were) an effecan estimated timeline but said Writers would be located in a tive way of teaching stu- that the writing center would be centralized locadents writing tion on cammoved up the priority list.” pus: namely skills,” McAdon — Brad McAdon Wilder Tower or said Wednesday. Associate professor of English the University B a r b a r a Center, as referBekis, coordinator of the ESP program, said more honed in writing skills. enced by the proposal. the writing lab in her program, “There is a lot of need for If put into operation, the center called the English Learning writing help at The University of would be open Monday through Center, was created in the 1980s. Memphis,” Bekis said. “Students Friday for 40 hours per week. Several faculty members It is accessible to students of all are not writing particularly often expressed interest in the program majors; however, it does not pro- in their classes.” vide students the opportunity to Faudree said the Center for and were cited in McAdon’s have their work edited. Writers will differ from the English proposal.

“A center dedicated to helping students with their writing in all courses, including plagiarism issues and citation formats, is desperately needed on this campus. I would also like to see it integrated with the new speech lab initiated by the communication department last semester,” said Sandra Sarkela, associate professor of communication. Sophomore business major Weston Pierce, however, said he doesn’t feel a need for a Center for Writers. “There are multiple places to receive writing help, and I never see them full,” he said. “Maybe you should research how many students legitimately want a writing center because, in my personal opinion, writing centers shouldn’t be needed at The University level. A certain degree of competency in writing is expected when you score well enough to attend The U of M. If you aren’t, in reality, at that level of competency, then you should take some sort of remedial class.”

Magazine

semester ’s magazine was about the size of a CD case and 35 pages long. “We do have a limit on how much we can spend,” London said. “So last semester, all we could get out was 50 copies, and the theme was ‘pass it on’ so everyone could see it.” London said as more people get interested and submit work, Artistic Justice can continue to grow. Artistic Justice will hold a public meeting at 1 p.m. Friday in the UC Poplar Room to discuss upcoming events, fundraisers and goals. London said her organization plans to host an open-mic night and meet-and-greet events sometime soon for people who want to display their work outside of the publication. Artistic Justice publishes near the end of each semester, and people can contribute work by emailing artisticjustice@ymail.com, London said. “It’s an opportunity to get your work out there to display your creativity,” she said. “If this is something you want to do the rest of your life, you can gain some experience. Even though (Artistic Justice) is not limited to The University of Memphis, it could add to its culture.”

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ers around Memphis. She said even if students think their creative work won’t make it to print, Artistic Justice might find a place for it. “We have a right to be creative, and we have a right to speak our minds,” she said. Contributors to Artistic Justice will not receive money for their work, but London said the goal behind the magazine is to get people’s works published. “It’s just for accolades,” she said. “Nobody’s getting paid, and no one has to pay for the magazine.” Entries for this semester ’s issue of Artistic Justice were due Monday, but London said the publication would still accept entries through Friday for those hoping to land a spot in print. Members of Artistic Justice work to design the magazine and brainstorm new ideas, as well as contributing their own works. Heather Maclin, sophomore education major, is a member of Artistic Justice helps design the magazine’s layout. She said producing Artistic Justice is

TONIGHT

Why Do You Hate Me? Week

Tunnel of Oppression

4 - 8 p.m. • UC Ballroom

hard work, but it’s rewarding. “I love seeing all the talent that often goes unnoticed on our campus,” she said. “Poetry, recipes, music compositions, cartoons, short stories, photography — we accept it all.” She said most people were hesitant to share their work, but after a little encouragement from the Artistic Justice team, they “were eager to share.” “Students should get excited about Artistic Justice,” Maclin said. “We want their voices to be heard. I feel like Artistic Justice will be able to reach those who might not be as involved on campus and get them excited about campus life.” English professor John Bensko said he thinks its wonderful when undergraduate students take on writing and publishing projects. “It’s a really valuable experience for them,” he said. “This kind of thing shows a lot of initiative in the sense that they’re moving toward some professional career in that area.” Artistic Justice receives funds from the Student Involvement office and publishes through Tiger Copy & Graphics at The U of M’s bookstore. Last

Coming Up Why Do You Hate Me? Week

Tomorrow, 4/8 Breaking Down Barriers 1 p.m. UC Fountain View


4 • Thursday, April 7, 2011

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Health

Energy drinks take it to the limit — and beyond The review also found that four people diagnosed with bipolar disorder experienced Energy drinks, originally mania after consuming enermarketed to athletes, are now gy drinks. a popular method of stayErin Walker, University of ing alert for college students Memphis graduate and nurse cramming overnight for tests practitioner at Michael P. Beror trying to stay awake during ry M.D.P.C., said that a lot of a three-hour class. However, a her patients don’t know they recent review of nutritional are suffering from excess cafstudies by the Mayo Clinic refeine intake until they schedveals that the harmful effects ule an appointment for someof energy drinks include more thing else. than just a crashing feeling at “People come in all the time the end of the day. suffering from chest pain and The review found that the headaches, and the first thing most comI ask them is, mon ingredi‘How much he thing about caffeineent in energy caffeine have drinks was had?’” induced headaches is that you you caffeine, with Walker said. most drinks can’t treat them. A patient has to “Most people containing five be weaned off of caffeine, just are hesitant to times as much believe that the like any other drug.” as an 8-ounce symptoms they cup of coffee. are feeling are — Erin Walker The review because of cafNurse practitioner, also found feine, but most Michael P. Berry M.D.P.C. that subjects of the time, who drank two that’s what it energy drinks a day for one Hogan now spends almost is. week experienced an increase $20 a week on various energy “The thing about caffeinein their heart rates by five to drinks made by companies induced headaches is that you seven beats per minute. Sys- like Sobe and Monster. can’t treat them,” she added. tolic blood pressure also inThe review found that en- “A patient has to be weaned creased by 10 beats per min- ergy drinks containing high off of caffeine, just like any ute, which suggests people levels of caffeine can have other drug.” who consume multiple energy dangerous, sometimes lifeWalker said some key signs beverages daily have an in- threatening effects on blood of caffeine overload include creased risk of suffering from pressure, heart rate and brain increase blood pressure, infunction. While most creased heart rate, high blood suffer minor head- pressure, fatigue and breast aches or increased pain in both men and women. “For whatever reason, peoheart rate, the review cited one ex- ple aren’t educated about the treme case in which an 18-year-old man died after drinking two cans of Red Bull and playing basketball.

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hypertension. Senior journalism major Tommy Hogan started drinking energy drinks during college to cope with his long commute from Hardeman County, Tenn., to The University of Memphis campus. Since then, Hogan said he’s upped his dosage to two or three, “depending on how bad the day is.” “I would have to go to work and then go to school and then drive home,” he said. “I started drinking them just to stay awake.”

dangers of caffeine — some people even think it’s good for them,” Walker said. Sophomore education major Victoria Parham said that she doesn’t consume any caffeine at all because of the health risks involved. “I just stick to water because I don’t like the way anything else tastes, but I wouldn’t d r i n k

them because I’ve heard that drinking energy drinks can be harmful to your heart,” Parham said. Hogan said he plans to continue drinking energy drinks until he’s convinced otherwise. “I haven’t had any complaints from my doctors,” he said. “I am a diabetic, so every time I go to the doctor, they do a full readout of my blood, and everything always checks out fine.”

MCT

BY CHRIS SHAW News Reporter


The University of Memphis

Thursday, April 7, 2011 • 5

Media

Ending the insanity: Fox News to cut Glenn Beck’s show Completing a swift rise and fall from TV stardom, controversial host Glenn Beck will lose his once-popular Fox News show later this year, the network announced Wednesday. Beck’s 5 p.m. program, which earned scorn from liberals for its attacks on President Barack Obama as well as its devotion to sometimes-obscure right-wing thinkers, was a top cable draw in 2009 and a signpost for the populist “tea party” movement in last year ’s midterm elections, which dealt a ballot-box rebuke to the White House. But ratings plummeted and advertisers bailed as Beck — a cherubic, salt-and-pepperhaired longtime radio host who has compared himself to a rodeo clown — increasingly pursued a hard-to-follow agenda that many found too conspiracy-minded. He also chafed his bosses at Fox News, who faulted him for spending too much time on his farflung business operations and not enough on honing his TV presentation. Both sides cobbled together a diplomatically worded statement Wednesday that noted Beck would “transition off” his daily program but stressed that the host and Fox News had reached a new deal for future, as-yet-unspecified projects. Joel Cheatwood, a senior Fox News executive, was hired away to help run Beck’s company, Mercury Radio Arts. Fox News and Beck declined to comment beyond the statement. Roger Ailes, the Fox News chairman and chief executive who until recently had overridden doubts about Beck among his subordinates, said in the statement: “Glenn Beck is a powerful communicator, a creative entrepreneur and a true success by anybody’s standards.” But there was little mistaking the upshot of the move: Less than three years after joining Fox News from CNN’s

MCT

BY SCOTT COLLINS & MELISSA MAERZ Los Angeles Times

Fox News pundit Glenn Beck hammers home a point during a recent airing of his show. The controversial host confirmed Wednesday that his program will end later this year. Headline News amid a burst of publicity, Beck is being booted off the air. His sinking ratings certainly didn’t help — they fell 32 percent for the first three months of this year, to 1.9 million total viewers, according to the Nielsen Co. And after months of reported friction between the host and Fox News as well as an aggressive advertiser boycott after Beck dubbed Obama a racist, analysts professed little surprise. “His show had become tired,” said Jeffrey McCall, professor of media studies at DePauw University. “He was spending a lot of time just talking in front of his blackboard. Guests were less frequently involved. “The ratings drop was significant and couldn’t be ignored,” McCall continued. “The advertiser boycott didn’t hurt the program or FNC as much in terms of dollars as it did in terms of bad publicity.

Beck was no longer just a personality with a show on FNC. He became an easy target for Fox News critics to characterize him as representative of the entire channel.” Indeed, many executives at Fox News reportedly felt that Beck was never a good fit with the channel, which includes programming with such hosts as Bill O’Reilly and Sean Hannity that appeals to more mainstream conservatives. This divide grew sharper in recent months, as Beck devoted more time to so-called “black helicopter” conspiracy theorists who view government agencies as allied with shadowy business and tech interests determined to manipulate the lives of ordinary people. Even some fans began to complain that Beck was ripping off anti-government ideas popularized by another popular radio host, Alex Jones. Perhaps more important, as

Politics

Still no budget as shutdown looms BY DAVID LIGHTMAN & WILLIAM DOUGLAS McClatchy Newspapers Congressional Republicans and Democrats remained deadlocked over government spending Wednesday as they struggled to find common ground with less than three days remaining until the government runs out of money. While officials began outlining contingency plans for closing parts of the government if spending authority expires Friday night, at the Capitol there was some optimism that a deal could be struck before that happens. President Barack Obama was to meet late Wednesday at the White House with House Speaker John Boehner, R-Ohio, and Senate

Majority Leader Harry Reid, D-Nev. If no new funding is authorized by midnight Friday, national parks, museums and monuments could be shuttered Saturday, though most federal employees — and the citizens who depend on their services — wouldn’t feel the effect until the regular workweek begins Monday. Essential employees, including postal workers and law enforcement officers, would keep working. Obama spoke by phone to Boehner and Reid earlier Wednesday. The president summed up the state of negotiations during a speech in Fairless Hills, Pa.: “We’ve agreed to a compromise, but somehow we still don’t have a deal, because some folks are trying to inject politics in what should be a simple debate about how to pay our bills.”

a former morning-drive DJ, Beck seems to have had trouble managing the transition to long-term TV news host, where the ability to synthesize the day’s events and then create an entertaining program about them is the paramount skill. Viewers began to have trouble discerning which Glenn Beck they were watching: the joshing rodeo clown, the preacher-like man who teared up talking about America or the spectacles-wearing scholar who offered opaque treatises on W. Cleon Skousen and other conservative writers. “You can’t be a radio clown and maintain credibility,” said Michael Harrison, the editor of Talkers, a trade publication that follows the talk-radio industry. The program is expected to wrap up sometime this summer, though an exact date was not announced. News of Beck’s ouster was greeted with jubilation among

his liberal critics. The left-leaning website Huffington Post featured a picture of the host with the giant headline: “IT’S OVER.” “His behavior went from erratic to completely unhinged,” said Ari RabinHavt, executive vice president of Media Matters, a liberal watchdog group that has long attacked Beck. “Ultimately Fox had no choice but to make this decision.” But Harrison cautioned that liberals should not divine any larger political meaning in Beck’s exit. “A little dip in the ratings, and suddenly people think the whole conservative movement is going down,” he said. “When people watch Beck or O’Reilly or Hannity or Howard Stern, it’s not necessarily equivalent to saying ‘I agree with them.’ That’s one of the biggest myths in broadcasting. Lots of people listen to these guys because they hate them.”


6 • Thursday, April 7, 2011

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Technology

BY NATHANIEL POPPER Los Angeles Times Edward Zuckerberg pulls his iPhone out of his jeans pocket and hits the familiar blue Facebook icon. He’s eager to show off his latest effort to market his suburban dental practice. The man known as “Painless Dr. Z” is offering a free teeth bleaching kit to the first 10 patients who use their smartphones to tell their Facebook friends that they’ve stopped by his office. On the receptionist’s desk, a blue sticker exhorts clients to ‘Like’ us on Facebook.” The effort has paid off. The dental practice has more than 1,100 fans. “It broadcasts to all their friends that they patronize this business,” he said. “I hate to use the word ‘sales’ in my profession, but we are salesmen.” There’s an easy explanation for the 56-year-old’s familiarity with social networking. This bald, bearded dentist is father to that other Zuckerberg, Mark, the curly-haired founder of Facebook, Inc. who grew up above the basement office. But this isn’t the story of the kid genius helping Pop set up a profile. Long before Mark became a billionaire and the subject of the Academy Award-winning biopic “The Social Network,” his father was embracing a digital future from the confines of his small business. The elder Zuckerberg’s first office computer — an IBM XT with a hard drive whose capacity was one twenty-five-thousandth of the standard today — was purchased in 1984, the year Mark was born. He gave his son his first lessons in programming on the family’s Atari 800, which looked like a big electronic typewriter. And he made sure each of his four children had a computer. “A key word here is ‘vision,’“ the dentist said with a terse bravado that could have been lifted from Aaron Sorkin’s screenplay. “We’re all exposed to a lot of things, but how many can see where things are heading?” At first glance, the office of Edward Zuckerberg, D.D.S., doesn’t look like a crucible of innovation. Tucked into a modest, graypaneled house in Dobbs Ferry, 45 minutes north of New York City, it has low, tiled ceilings. Soft rock and local traffic reports drone through the hallways. A plaque on a light blue wall reads: “Be true to your teeth or they will be false to you.” But in the three examination rooms, patients can watch Internetstreamed television on flat-screen monitors or soothe themselves with music on one of the office iPods. Those needing dental implants don’t have to wait long. Zuckerberg has the equipment to scan a broken tooth and fabricate a replacement in just a few minutes. “Part of my shtick, if you would call it here, is that I am a technology guy,” said Zuckerberg, a stout, slow-moving man with a penetrating gaze. Rosa Cavalluzzi, his longtime assistant, should know. She ticked off some of the advances she had seen during her 23 years at the office: panoramic X-ray machines and scanners for making electronic copies of incoming mail to satisfy Zuckerberg’s quest for a paperless

office. She had to hand over her scheduling book to Zuckerberg when appointments were computerized. “I cried,” she said, only half in jest. “I brought her out of the dinosaur age,” Zuckerberg said. “You can’t be part of the scene here and not be up to snuff.” Zuckerberg’s wife, Karen, was part of the scene, helping out in the office downstairs and raising the kids upstairs until she gave up the office work a few years ago. The practice now has seven employees, including two other dentists, and about 3,000 patients. Like his son, Zuckerberg is an evangelist for social media, albeit on a smaller stage. In February he spoke to a crowded room of dental students at Columbia University about “Technology Integration in the Dental Office.”

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Dentist, page 7

MCT

Meet Edward Zuckerberg, the high-tech dentist — and Mark’s father

Dr. Edward Zuckerberg, D.D.S., father of Facebook founder Mark Zuckerberg, demonstrates the efficiency of digital x-rays compared to traditional film in his dental practice in Dobbs Ferry, N.Y., on Feb. 3.


The University of Memphis

Thursday, April 7, 2011 • 7

Technology

Microsoft, Toyota plan to integrate software into cars BY NATHAN OLIVAREZ-GILES Los Angeles Times Microsoft Corp. and Toyota Motor Corp. announced Wednesday that they were teaming to build a cloud-based telematics system that would handle GPS, energy management and multimedia applications in Toyota cars. The system will be build on Microsoft’s Windows Azure cloudcomputing platform and will be available in select Toyota cars beginning in 2012, said Celeste Migliore, a Toyota spokeswoman.

“We’ll start out with our Toyota hybrid and plug-in vehicles in 2012, but we are keeping all of our options open,” Migliore said. “The system could make its way to other vehicles and lines, we’ll have to see.” Toyota also makes vehicles under the Lexus and Scion brands. As part of Microsoft and Toyota’s partnership in developing the new telematics system, the companies will invest a total of about $12 million in Toyota Media Service Co., a Toyota-owned subsidiary that handles the automaker’s digital

An Inconvenient Tax Film documentary that explores the history of the American income tax and the causes of its many complexities. Several notable Americans also discuss perceived problems in the tax code and suggest possible changes.

Monday, April 11 @ 3:30 p.m. Fogelman Classroom Bldg. Rm 119 Discussion Following Free & Open to all Students, Faculty & Staff Sponsored by

information services. Microsoft and Toyota did not offer a breakdown of how that investment would be split between the two companies. The goal of the project is to build a “complete global cloud platform by 2015 that will provide affordable and advanced telematics services to Toyota automotive customers around the world,” Microsoft and Toyota said in a joint statement. The system will also have smartgrid features that Toyota is testing in Japan that will allow cars to interact with homes and other mobile devices so that users can control

and plan their energy consumption. Toyota believes that “as electric and plug-in hybrid vehicles become more popular, such systems will rely more on telematics services for achieving efficient energy management,” the company said in its statement. Microsoft has had some recent success with telematics systems, such as its Microsoft Sync system in Ford vehicles that allows users to make phone calls, get directions, manage multimedia libraries and tap into data from smartphones and computers.

Dentist from page 6 Tom Connolly, a Columbia faculty member, attended in the hopes of improving his own dental practice. Zuckerberg’s lecture on digitizing his office, delivering appointment reminders by email and marketing with Facebook sent Connolly away buzzing with ideas. “The fact that I’ve always looked toward being cuttingedge, and the fact that he was seven to 10 years ahead of me, I was really impressed with that,” Connolly said. Zuckerberg said his father was a mail carrier in Brooklyn whose “method of fixing a TV that went out of whack was to take a fist and pop it.” But the future dentist was the kind of teenager who dismantled stereos just to see how they worked. A dental school classmate turned him on to computers. The first one in his office was a massive IBM machine that cost $10,000 and could do little more than print out invoices.”It wasn’t about the math; it was about the vision,” Zuckerberg said. Another of his early computers came with a programming tutorial disk. Zuckerberg taught young Mark to write code. “He was bored with his schoolwork,” the elder Zuckerberg explained. He later let the boy rig up a primitive version of instant messaging that enabled people in different parts of the dental office and the house to communicate via computer. The family dubbed it ZuckNet. “It was buggy, and it crashed, but it worked for about a year until we got networked,” Edward said. Mark is not the only child to share his father’s passion. The youngest Zuckerberg daughter, Arielle, is a senior at Claremont McKenna College studying computer science; she designed the office’s website. The oldest daughter, Randi, works with Mark at Facebook as the head of marketing. The middle daughter, Donna, a doctoral student in classics, is married to a computer whiz. That son-in-law, Harry Schmidt, has supplemented his graduate school income by designing an iPhone app for translating Latin. It is Schmidt, not Mark, whom dentist Zuckerberg calls when he needs IT help. “Mark was never a repair kind of guy,” Zuckerberg said. “Harry can do lots of stuff that Mark can’t.” It’s easy to see where Mark inherited the cool dispassion for which he is known. The elder Zuckerberg talks about Facebook more from the perspective of a calculating businessman than a proud parent. “It’s a tremendous marketing tool for business. It certainly is the biggest bang for your marketing buck,” he said. Still, he’s keeping his options open. Zuckerberg said he had tried competing sites, including Foursquare, and found them inferior to Facebook — so far. “If Foursquare were a better product?” he pondered for a second. “I’ve never been faced with that problem, but I guess it would be a dilemma for me.”


8 • Thursday, April 7, 2011

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Sports In Brief

PGA

Will Coleman selected for senior tournament BY SCOTT HALL Sports Reporter Senior forward Will Coleman will participate in the 59th annual Portsmouth Invitational Tournament this weekend. The PIT is a four-day tournament in Portsmouth, Va., where 64 senior college basketball players from around the country are evaluated by NBA scouts and coaches. “I think it’s great,” basketball coach Josh Pastner said. “It’s definitely deserved. I’m happy for him, and I expect him to play well.” Coleman will be competing with fellow Conference USA players Randy Culpepper and Julyan Stone from UTEP, Justin Hurtt from Tulsa and Papa Dia from SMU. Coleman will play on a team with fellow Conference USA player Julyan Stone of UTEP. LaceDarius Dunn of Baylor, Vernon Macklin of Florida, Corey Fisher of Villanova and

Coleman

Chris Warren of Ole Miss are other notable players in the competition. Coleman, who will graduate in May with a degree in interdisciplinary studies, averaged 7.2 points and 5.3 rebounds in two years at The U of M. The 6-foot-9 forward had five career doubledoubles and set the Memphis career field goal percentage record at 63.5 percent. Coleman was part of two Tiger teams that went a combined 49-20 and made two postseason appearances in the 2010 National Invitational Tournament and the 2011 NCAA Tournament.

Masters much more than Women’s soccer team Woods versus Mickelson remains unbeaten BY SCOTT HALL Sports Reporter The University of Memphis women’s soccer team remained undefeated in the spring season after defeating the Alabama Crimson Tide, 1-0, Sunday in Tuscaloosa. Sophomore forward Taylor Isenhower scored the only goal in the game, and freshman midfielder Christabel Oduro tallied her third assist of the spring season. “I was very pleased with the effort in the game,” coach Brooks Monaghan said. “I thought we did a great job with taking what the game presented us. We managed the game extremely well based on the conditions.” Sunday’s game was originally scheduled for March 26 but

BY DANIEL SHIRLEY McClatchy Newspapers

was rescheduled due to rain. The Tigers were able to bounce back after struggling for most of a match against Arkansas State on March 18 before pulling away late for a 2-0 win. “We started off the spring very well and then didn’t play well against Arkansas State, even though we got the result,” Monaghan said. “We were not pleased with the way we performed in that game. In this last game, we got back on track, and we want to build on that and continue to move into the right direction going into the fall.” The Lady Tigers will next play Missouri this Saturday at St. Louis Soccer Park in St. Louis at 2:30 p.m. They will finish their spring schedule at Ole Miss on April 15.

Solutions

In most of my years coming to Augusta National Golf Club for the Masters (this is my 11th time covering the event by the way), there was a pretty good idea who was going to be favored to win tournament. Tiger Woods or Phil Mickelson. Mickelson or Woods. That was usually the focus. Woods is not expected by many to be in the hunt this year because his game has just not been strong recently. Although, there is certainly the chance he will be right in the hunt; he has finished in the top six the past six years, after all, and he has won the tournament four times. And while Mickelson is this year’s favorite and appears to be in good shape after winning last week, he is by no means a run-away pick to win this week.

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Remember, before last week, his most recent win was at last year’s Masters. That leaves a long list of names of players who could be right in the hunt Sunday when things really get interesting. Take a look at the top 10 in the World Golf Rankings (Martin Kaymer, Lee Westwood, Mickelson, Luke Donald, Graeme McDowell, Paul Casey, Woods, Steve Stricker, Rory McIlroy and Matt Kuchar). Any one of them could be a pick to win it. Some of them would be stronger picks, certainly, but it wouldn’t be a surprise if any one of them slipped into a green jacket Sunday. And there are many other players who could rise up and be in the hunt. See: Dustin Johnson, Nick Watney, Bubba Watson, etc. Need more proof of how open the field is this year? Six players (Kaymer, Westwood, Mickelson, Donald, McDowell and Woods) could leave this week as the No.

THE DAILY HELMSMAN

1 ranked player in the world. It’s crowded at the top, indeed. But that’s what makes this year’s event even more interesting than usual. Woods and Mickelson have dominated this event in recent years, combining to win seven times since 1997. But while they’re the two biggest names in golf, they aren’t necessarily the two best players in golf . . . right now. There are just too many players who have come on the scene in the past couple of years and appear ready to challenge those two and make their own names in the game. And there’s nothing wrong with that. Sports certainly need leading names, faces and teams, but sports are also always more interesting when more than a few teams or players have a chance to win. And that’s just what we’ll have this week.

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Good luck, Tigers!

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