COMMUNITY INVOLVEMENT Built4Life Program As of July 1, NCAA college athletes will have the opportunity to benefit from their name, image and likeness (NIL). Governance bodies in all three NCAA divisions have adopted a uniform interim policy suspending NCAA name, image and likeness rules for all incoming and current student-athletes in all sports. To help student athletes navigate the new policy and its potential financial benefits as well as prepare them for their future life and careers, Brigham Young University has created the Built4Life program. The Utah Valley Chamber of Commerce has partnered with BYU to support the program. “The Chamber’s biggest role will be as a promoter of the program so that businesses have a sense of direction for their part in this new NCAA ruling of name, image and likeness. Its a program that we endorse, it’s a program that we believe in,” said Curtis Blair, president and CEO of the Utah Valley Chamber. Built4Life is a comprehensive development program focused through four main pillars: Learn: Every student-athlete will be invited to learn through various teaching mediums including university-accredited courses, diverse lecture series, and hands-on instruction where appropriate. Brand: Student-athletes will be empowered with custom assessments of their current brand values (via a third party) and provide student-athletes with resources to maximize their name, image and likeness potential. Work: A first-class internship program will assist student-athletes with obtaining bona fide professional opportunities that are targeted to the interests and skills of the individual. CAA compliance training and education. Love: Built4Life encourages student-athletes to elevate their local and hometown communities through service initiatives. Student-athletes will be taught how to create philanthropic brands by actively supporting causes of their choice. For more information, visit byucougars.com/Built4Life.
56 • Utah Valley Chamber • www.thechamber.org
“The Utah Valley Chamber of Commerce celebrates BYU’s Built4Life initiative for its innovation and thought leadership in addressing proposed rules that would provide college athletes with endorsement opportunities. Built4Life is a common-sense approach to support the student-athlete while remaining competitive in the college athletics landscape and true to the values and principles of BYU’s mission.” - Curtis Blair President and CEO, Utah Valley Chamber of Commerce
