2012
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advertising rates
Reach the
utah valley
market
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Digital Online Print Niche
Retail
With a collection of products designed to engage Utah Valley’s active, educated and affluent consumers,The Daily Herald is Utah Valley’s media leader in digital, online, and print.
Circulation
Mon-Fri Average....................... 29,482 Monday................................. 27,893 Tuesday................................. 27,990 Wednesday............................ 27,987 Thursday............................... 34,806 Friday.................................... 28,625
Saturday.................................. 27,353 Sunday..................................... 42,224 Sunday Select
Sunday. ............... 15,068
Savvy Subscribers...................... 2,570 Online Audience:
Unique Visitors: Over 500,000 a month Page Views: Over 3,200,000 a month Omniture 2011
Our Audience
•••••••••••••••••••••••••••••••••••••••••••••••••••
reaches a local and loyal audience
•••••••••••••••••••••
We are Utah Valley! Sports Politics Business Family Home
We are Utah Valley’s #1 source of news & information •••••••••••••••••••••••••••••
Unlike most national news and classifieds sites, most Heraldextra.com website visitors live and work inside of Utah Valley.
Reach
We Are
Utah Valley...
First. Best. Today. Tomorrow.
56% of Utah Valley is our audience
•••••••••••••••••••••
That’s more than double any other media source. Demographic Profile •••••••••••••••••••••
Prime Age
66.4% 18-49
Household Income
55.1% 50K+
Education
65.9% degree
Female/Male
41.9% Male
Home Owners
58.1%
71.6%
female
own
Young, Educated, Affluent, Home Owners 66.4% fall between 18 and 49 years old
We are Utah Valley •••••••••••••••••••••
55.1% have household incomes of $50K+
65.9% have a college degree or higher
58.1% Female readership
71.6% own homes
Our Audience: • 52% of adults in Utah Valley visit a store because of a newspaper ad • 82% of Utah Valley regularly uses coupons • 80% of Utah Valley regularly looks at ads • 81.4% of Utah Valley will purchase paid labor or repairs this year • 80% of shopping trips in Utah Valley result in a purchase • 56.7% of our audience spends money online • 57.5% of Utah Valley have kids in the home • 66.4% are 18-49 years young!
89% of adults use media to plan purchases. Newspapers top their list of sources at 59% (over the internet 39%) Source: Scorborough research 2010 Release 2: Utah County / NAA 2009 How America Shops and Spends
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com
Retail Advertising rates Daily Herald Retail - B/W
2x4
3x4
quarter
half
full
Open $16 pci
$178
$242
$530
$1,010
$1,970
3x rate $15 pci
$172
$232
$506
$962
$1,874
12x rate $14 pci
$159
$213
$458
$866
$1,682
26x rate $13 pci
$152
$204
$434
$818
$1,586
52x rate $12 pci
$146
$194
$410
$770
$1,490
Daily Herald Retail - Color
2x4
3x4
quarter
half
full
Open $17 pci
$186
$254
$560
$1,070
$2,090
3x rate $16 pci
$180
$244
$536
$1,022
$1,994
12x rate $15 pci
$167
$225
$488
$926
$1,802
26x rate $14 pci
$160
$216
$464
$878
$1,706
52x rate $13 pci
$154
$206
$440
$830
$1,610
A-1 Banner - 6x3
Price
Spadea Wrap
Price
Section Front Banner - 6x3
Price
Open
$450
Thursday/Sunday
$2,400
Open
$400
26x rate
$400
Other Daily Herald
$1,800
26x rate
$375
52x rate
$375
Special Section
$2,400
52x rate
$350
Savvy Shopper Deals
$3,600
*Excludes A-1 and Ticket fronts.
All ads include 7-day digital Superfly ad.
Print & Deliver inserts
The Daily Herald can provide the products, service and knowledge customers need to give them a distinct advantage over their competitors. Our Hot Sheets Insert Program is simple, convenient, and affordable.
Your insert features: Single Sheets 8.5” x 11”
60# Gloss Text
(all pricing is for 4/4-full color both sides)
Zoning is available Reach targeted audience or reach every household in Utah County!
60# Gloss Bleed or Non-Bleed Includes print & delivery cost
10,000 15,000 20,000 40,000 90,000+
$59/ thousand $54/ thousand $48/ thousand $46/ thousand $44/ thousand
Image Area Pricing is the same for a bleed or non-bleed product. Allow 1/4” OVER insert size for bleed. If your insert does not bleed, allow 1/4” empty space for white border.
Digital Artwork PDF files should be created using Press Quality (or similar) settings in Distiller that embeds all fonts and Hi-Res photos. Other file types such as QuarkXpress or InDesign are also acceptable, keeping in mind we will need all the supporting files and fonts to complete the job. Other file types such as DCS-2, CT/LW. TIFF/IT, and EPS files are acceptable, but are not workflow friendly and may delay the job.
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com
National
preprints Preprint Guidelines
• Advertisers should provide additional inserts equal to 2 percent of distribution to allow for equipment spoilage.
• Advance notice must be given at least 10 days prior to distribution. All preprinted insertion material should be at the newspaper seven days prior to distribution date. Minimum size preprint, 8 1/2 x 5 1/2. Minimum weight paper for a single sheet in 70lb. bond.
• In the event the publisher fails to insert preprinted circulars on a date specified by advertiser and agreed to by the Daily Herald, or inserts such preprinted circulars incorrectly on another date, the Daily Herald shall only be liable to advertiser for damages not to exceed the cost of the preprint insertion. In no event shall the Daily Herald be liable for the cost of the re-printed preprints, freight or any incidental or consequential damages resulting from the failure to insert preprints or the incorrect insertion of preprints.
• Rates listed apply to advertising from an individual business or entity. Multi-business or multi-signature advertising is subject to publisher pre-approval, and on approval, billed at open rates.
*CPM (cost per thousand), Minimum 10,000 distribution Preprint Rates Frequency Single Sheet
Open
12-18
19-26
27-39
40-51
52-65
65>
$49.98
41.78
35.83
33.97
32.48
29.15
26.63
Std
Tab
2
4
65.91
50.57
45.36
42.01
37.93
35.31
32.55
6
69.17
53.42
48.11
44.69
40.57
37.93
35.14
4
8
72.20
56.25
50.93
47.50
43.43
40.81
38.04
6
12
75.05
58.91
53.59
50.16
46.14
43.55
40.81
8
16
77.88
61.42
56.02
52.55
48.50
45.91
43.13
10
20
80.70
63.92
58.46
54.94
50.86
48.26
45.45
12
24
83.04
66.28
61.13
57.42
53.45
50.93
48.20
14
28
84.99
68.18
62.82
59.36
55.46
52.99
50.30
16
32
86.72
69.99
64.71
61.33
57.53
55.14
52.49
18
36
88.84
71.90
66.59
63.17
59.37
56.97
54.33
20
40
91.38
74.14
68.77
65.30
61.49
59.08
56.42
22
44
93.92
76.38
70.95
67.44
63.60
61.19
58.51
24
48
96.47
78.63
73.13
69.57
65.72
63.30
60.59
Additional pages larger than 48 tab or equivalent will be billed at $3 per thousand for each 4-page increase.
Deadlines & Details
Delivery info
Sundays/CUQB Reservations 15 days prior to publication.
Address Media One Printing & Publishing 4770 South 5600 West West Valley, UT 84118
Production 13 days prior to publication. Daily 10 days prior to publication. Production 13 days prior to publication.
Receiving Phone 801-204-6470
Zoning Charges 15,000 - 27,999 add $4 to the CPM 10,000 - 14,999 add $6 to the CPM
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com
thePyramid
www.WeAreSanpete.com
We A r e S a n p e t e . c o m
thePyramidShopper We A r e S a n p e t e . c o m
Pyramid Circulation: 2,300 $5.00 per column inch
Pyramid Shopper Circulation: 8,900 $7.00 per column inch
Combo Circulation: 11,200 $9.00 per column inch Legal Rate: $.45 per line per insertion Classifieds: 1 week only -- $2 2 weeks or more -- $2 plus $1 per week thereafter
Publication days: The Pyramid Shopper: Wednesday The Pyramid: Thursdays Retail and Classified Deadline: Mondays at 10 a.m. Print and Deliver Deadlines Very. Please call for details.
Service Directory: Minimum 4-week commitment. Ads are due the Thursday before the first Monday of the month; ads may only be changed at that time. 1 x 2 = $35.00 per month. 2 x 2 = $55.00 per month.
National/Agency Rate: Pyramid -- $6.50 pci Shopper -- $8.50 pci Combo -- $10.50 pci Print and Deliver Flyers Please call for zoning and rate information.
Sanpete County Zip Codes
If tear sheets requested, $3.50 per week regardless of how many weeks ad runs. All Classified Ads must be prepaid.
S
anpete county is home to Ephraim, Manti, Fairview, Mt. Pleasant, Spring City, Gunnison, Moroni, Fountain Green and Sterling cities. The Sanpete name is a corruption of Sanpitch, the American-Indian-named valley. The Sanpete area is a mix of pioneer and American Indian history, with pioneer homesteads and historic buildings scattered throughout.
84629
84632
84646 84647 84623 84667
84662
84627 84630
84642
84634
84622
84643
84621
For more information please contact the Pyramid Advertising Team at 435-462-2134 or email CBrewer@heraldextra.com
Utah Valley
Zip Codes
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com
Magazine
SavvyShopperDeals
Monthly Pricing
The Value Leader in Direct Response Advertising!
One Zone Monthly Pricing Ad Size
3 Month commitment
6 Month commitment
12 Month commitment
$249 $390 $528 $674 $849 $1,200 $1,350
$224 $351 $475 $607 $764 $1,080 $1,350
$199 $312 $422 $539 $679 $960 $1,350
1/6 page 1/4 page 1/3 page 1/2 page Full Page Back Cover Front Cover*
Two Zone Monthly Pricing (40% Discount) Ad Size
3 Month commitment
6 Month commitment
12 Month commitment
$398 $624 $845 $1,078 $1,358 $1,920 $2,400
$359 $562 $760 $971 $1,223 $1,728 $2,400
$319 $499 $676 $863 $1,087 $536 $2,400
1/6 page 1/4 page 1/3 page 1/2 page Full Page Back Cover Front Cover*
Reach over 148,000 Utah County homes monthly.
*Your front cover reservation includes a professional photograph and a 1/2 page inside ad for your offers. All ads incled a 7-day digital superfly ad.
Total Market Coverage Daily Herald Deals TMC Insert Rates
C
over the entire Utah County Market with our premium direct mail newspaper insert program. Reach more than 107,000 households direct to their mailbox every Monday.
Piece Weight (oz)
<12,500
12,500
25,000
50,000
65,000
0.30
46.39
34.74
29.88
27.13
24.79
0.35
49.30
37.31
32.37
29.61
27.26
0.40
52.20
39.89
34.85
32.07
29.74
0.45
55.10
42.44
37.35
34.54
32.22
0.50
57.98
45.03
39.84
37.00
34.70
0.55
60.88
47.60
42.32
39.47
37.17
0.60
63.79
50.17
44.81
41.93
39.65
Frequency
Front*
Back*
0.65
66.68
52.75
47.30
44.39
42.13
Open
$3,600
$3,240
0.70
68.84
55.32
49.79
46.86
44.61
13 Week
$3,240
$2,700
0.75
72.50
57.91
52.30
49.35
47.09
26 Week
$2,700
$2,450
0.80
75.39
60.48
54.79
51.81
49.57
0.85
78.30
63.05
57.28
54.28
52.04
Inside advertising rate: $18 per column inch
• Requested advertising packets
*Front and back page positions includes full color
• Delivered to the requestees door each Sunday
Prices include both the Savvy Shopper Deals TMC and Sunday Select
• Reaches over 15,000 homes in Utah Valley
Daily Herald Deals TMC Retail Rates
0.90
81.20
65.62
59.78
56.74
54.52
0.95
84.09
68.19
62.25
59.20
56.99
1.00
86.99
70.76
64.74
61.67
59.48
1.10
92.80
75.92
69.72
66.60
64.43
1.20
98.59
81.06
74.70
71.55
69.38
1.30
104.41
86.21
79.68
76.48
74.35
Deadlines
1.40
110.20
91.36
84.67
81.42
79.31
Publication Day: Monday**
1.50
115.99
96.51
89.65
86.35
84.26
Sunday Select
Reserved/Art due: Monday, 3 p.m. prior week Camera Ready by: Tuesday, Noon prior week
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com
Digital products Digital advertising options
Reach
Digital Products Banner Ad Video Ads PAW ad Video Preroll Online Coupons News Alert Email (2x daily) Deals Email Blast Weather Site Sponsorship ( 4 avail) Savvy Shopper Email Alert Social Media Superfly WeAreSanpete.com Marketplace (Get It) Deal of the Day Online Contest Bottom Slide Banner Social Medial Contest
Price $15 cpm $20 cpm $450 per day $25 cpm 3 for $99/month $350 per month $249 per month $1,500 month $199 per day $99 per post $50 with print ad $300 monthly $349-$649 Trade or Cash Deals $350-$1,500 based on contest $15 cpm $350-$1,500 based on contest
Mobile/Text/Email/Apps Daily Herald iPhone App Daily Herald Mobile Site CougarBlue Mobile Site Text Alert Weather Alerts Prep Sports Alerts Breaking News Email/Text Alerts iPad App
Ave. Montly Impressions $350 per month $350 per month $350 per month $149 per day $500 sponsorship for season $500 sponsorship for season (Fall, Winter, Spring) $500 sponsorship per quarter $3,500 per month
The Facts MOBILE /TABLETS
Mobile & News Apps: 305,003 pageviews 19,631 unique visitors Downloads: 11,330
TEXT SUBSCRIBERS 5,544
Unique Visitors: Over 500,000 a month Page Views: Over 2,800,000 a month
Unique Visitors: Over 39,000 a month Page Views: Over 130,000 a month
Unique Visitors: Over 36,000 a month Page Views: Over 440,000 a month Source: Omniture 2011
EMAIL DATABASES
Daily Herald Morning News: 44,431 Daily Herald Afternoon News: 11,349 Daily Herald Breaking News: 11,579 Savvy Shopper Deals: 16,801 Daily Herald Deals: 24,507 Mom Click: 4,299 The Ticket: 417 We Are Sanpete: 53 Cougar Blue: 328 UV Sports: 99
SOCIAL MEDIA
The Daily Herald: Facebook – 1,976 Twitter – 2,462 Mom Click: Facebook – 402 Daily Herald Deals: Facebook – 2,139 Savvy Shopper Deals: Facebook – 11,409 Twitter – 4,155 Cougar Blue: Facebook – 1,058 Twitter – 3,504 Prep Rally: Facebook – 4965 Twitter – 489 Current as of March 2012
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com
Digital Products marketplace DIGITAL
marketplace
Marketplace
Get Found with this exciting SEO program that drives customers to you whether they are looking on HeraldExtra.com, Yahoo, Google, Bing or through a variety of online directories. Packages range from $349-$649 per month.
DIGITAL
marketplace DIGITAL
m
mobile
Get your message in front of our mobile users. Sponsorships available on our mobile enabled news, BYU sports, Utah Valley Sports and Deals sites. Prices start at $350 per month.
iphone app sponsorship
Be on the cutting edge of technology by signing up for one of our iphone/ Droid/Ipad app sponsorship positions. Advertising space is available on our news and Cougar Blue apps. Prices start at $350 per month.
ipad app sponsorship
Exclusive sponsorships available on the new Daily Herald ipad app. Pricing starts at $3,000 per month.
Social Media Advertising
Take advantage of our audiences on Facebook and Twitter with an advertising message sent to our fans and followers. Call for pricing.
Social Media Account Management
Let us take the hassle out of social media for your business. We can help you set up and manage your social media sites including daily/weekly postings, contests and more. Call for pricing.
Email Advertising
Send your message out to over 15,000 opt-in deal seekers through the Daily Herald Dealâ&#x20AC;&#x2122;s ever-growing list. Space is limited and is on an as-available basis with only one email blast going out per day.
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com
Ad Specifications Column Measurments
Advertising Deadlines
Broadsheet/Standard
Magazine
Height: 20” 1 col = 1.729”
Height: 10” 1 col = 3.75”
1 column...................................1.729” 2 column...................................3.558” 3 column...................................5.388” 4 column ..................................7.217” 5 column ..................................9.046” 6 column ................................10.875” Spadea . ................................ 2x2, 2x4 Good Eating .......................... 2x2, 2x4 Front Banners .................... 3x3 or 6x3
Modular Tab Height: 10.875”
1/8 page ....................... 4.487” x 2.5” Qtr page ...................... 4.487” x 5.25” Qtr page Vert . ........... 2.168” x 10.75” Half page vertical ... 4.487” x 10.875” Half page horizontal . .. 9.125” x 5.25” Full Page ................. 9.125” x 10.875”
Classified Height: 20” 1 col = 1.122”
1 column ..................................1.122” 2 column ..................................2.341” 3 column ....................................3.56” 4 column ..................................4.779” 5 column ..................................5.989” 6 column ..................................7.218” 8 column ..................................9.656” 9 column ................................. 10.875
1/8 page ..........................1 col. x 2.5” Qtr page ...........................1 col. x 4.9” Third page . ......................2 col. x 3.2” Half page .......................... 2 col. x 4.9 Half vertical ......................1 col. x 10” Full page ...........................2 col. x 10”
Publication Pub Day
Ad Sched/ artwork due
Completed Ad
Daily Herald
Mon
Fri 2 pm
Fri 4 pm
Tues
Fri 5 pm
Mon 4 pm
Wed
Mon 11 am
Tues 4 pm
Thurs
Tues 11 am
Wed 4 pm
Fri
Wed 11 am
Thus 4 pm
Sat
Thurs 11 am
Fri 4 pm
Sun
Fri 11 am
Fri 4 pm
CUQB
Mon
Mon 3 pm wk prior
Tues Noon
Pyramid
Thurs
Tues Noon
Tues Noon
Class set
Wed
Mon 11 am
Tues 2 pm
Thurs
Tues 11 am
Tues 2 pm
Fri Class
Wed 11 am
Thurs 1 pm
Sat Class
Wed 5 pm
Fri 2 pm
Sun Class
Fri 2 pm
Fri 5 pm
CUQB Liners
Tues 10 am
Tues Noon
Savvy Magazine 1/6 page ............. 1 col. (3.75”) x 3.2” Qtr page .............. 1 col. (3.75”) x 4.9” Third page . ....... 2 col. (7.625”) x 3.2” Half page ............ 2 col. (7.625”) x 4.9 Half vertical ........ 1 col. (3.75”) x 10” Full page ............ 2 col. (7.625”) x 10”
Home Choice Full Pages Only w/bleed ..................... 8.375” x 10.875 w/o bleed .................. 8.125” x 10.625 w/o bleed is the actual printed area
Online Banner .300 x 250 Static/Flash & Video Leaderboard ..........................728 x 90 News alert ...........................160 x 600 Email Blasts ......6.25” x 10” 50kb jpg Weather Sponsor .....................88 x 31
Insert/Flyer 8.5” x 11 – finshed size inset text .125
A good ad... ... uses the most popular words and phrases to consumers including: Free, New, Sale, Now, Guarantee, 100%, Easy, Bargain, Introducing, Now, Just Arrived, Easy, Results, Discover and Affordable.
For more information please contact the Daily Herald Advertising Team at 801-373-6450 or email DHadvertising@heraldextra.com