DailyMississippian The
Friday, March 30, 2012
thedmonline.com
Vol. 100 No. 275
New ASB members inaugurated in front of Lyceum BY KATHRYN WINTER Kathryn.winter2011@gmail.com
Family, friends and students gathered in front of the Lyceum yesterday for the inauguration of the new Associated Student Body members and the Student Programming Board. Kim Dandridge, the first black female Ole Miss ASB president, took her oath of office along with Emmalee Rainey, vice president, Emily Rast, secretary, Rebecca Ruleman, treasurer, Matthew Kiefer, attorney general, Courtney Pearson, judicial council chair, Wil Yerger, director of student programming board, and Kishan Gopal, associate director of SPB. Before her inauguration
Dandridge said she was excited for this moment and that she’s ready to start working tomorrow. “I’m so honored to have so many people here today to support, and I’m just really ready to get the student body together and promote unity on this campus,” Dandridge said. “I’ve been waiting for this moment — it kinda just hit me that I won the election right now.” Vice President Abby Olivier stepped in for ASB President Taylor McGraw, who is in New York interviewing for a Teach For America position for next year. “I was telling Taylor the other day this is my first time to officially step up to take over for him as president, and
also officially my last time,” she said. “I’m excited, but I wish Taylor could be here because a lot of the accomplishments of the past year for ASB go to him.” Olivier led a quick prayer and offered some comments on the academic year. “We had a lot of good programs this year, my favorites being Two + 2 and 21 Days of Good. We’re still working on the Green Fund and the possibility of a smoke-free campus,” she said. “As far as elections go, we saw a lot of improvement from a campaign that had a lot of violations and candidates to one that went completely smoothly and one that had barely any violations.”
Students learn secrets of public relations and marketing
WILL STROUTH | The Daily Mississippian
Kimbrely Dandridge addresses the crowd after being sworn into office as the new president of the Associated Student Body.
New mission statement adopted, changed from original version BY ADAM GANUCHEAU aganucheau24@gmail.com
WILL STROUTH | The Daily Mississippian
Three top public relations executives from across the country talk to Ole Miss students about their experiences in the PR field. From left to right, Mickey Brazeal, Leslie Westbrook and Harold Burson.
BY JENNIFER NASSAR jennifernassar2@gmail.com
A panel of a former creative ad director and two Ole Miss alumni gathered at the Overby Center for Southern Journalism and Politics to discuss the necessary steps to succeed in the world of public relation, product development and marketing. Moderator Robin Street, professor of public relations, introduced Harold Burson, a graduate of Ole Miss and the founder of one of the top PR agencies in the world, Burson-Marsteller;
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Leslie Westbrook, a former Miss Ole Miss who now has her own research company; and Mickey Brazeal, a former account executive who now teaches at Roosevelt University in Chicago. Street described the public relations and integrated marketing communications field as “a lot of fun, but also a lot of work.” Of that work, Brazeal said his greatest surprise was the level of talent and intensity. “It’s not routine; it’s not easy,” he said. “You need to decide if you can make that kind of commitment.” He added that in order to get attention and recognition it is necessary to “force an emotional
Laurin Dixon wins Taro Research Foundation Scholarship P. 6
response.” “The only way you’re going to get done is to do something a little unusual, something brave,” he said. Westbrook said her specialty is in understanding and studying consumer behavior and that it’s important to understand how your buying audience thinks and acts. “No matter how trends come and go, never take your eye off the basics,” she said. Burson and Westbrook both contributed to one of the most tragic and memorable PR cases of all time. See PR, PAGE 4
The University of Mississippi has established a new official mission statement and institutional core values. The mission statement and values went into effect in January. “We wanted to come up with something that all people involved with Ole Miss could be proud of,” said Jim Morrison, director of strategic planning and campus sustainability. “We are very happy with the result.” There is some criticism of the new mission and core values, however. During the faculty presentation in August 2011, a presentation showing the drafted mission statement includes the following terminology at the start of the third paragraph: “As Mississippi’s flagship institution, the University provides...” When the mission statement was submitted to the State Institues of Higher Learning board, however, it failed to include that terminology, but continued with the originally drafted, “The University provides...” “We thought it would be in our best interests to focus on the ‘flagship’ aspects outside
Freeze pleased with yesterday going into today’s scrimmage P. 11
of the mission statement,” Morrison said. “We feel like much more can be done with what we came up with, as opposed to just including it in the mission statement.” In February, a month after the new mission statement was implemented, UM 2020 released a list of 18 detailed “flagship goals” on its website. With the recent pressure from Mississippi State University’s statewide billboard campaign, people involved with Ole Miss are yearning for some sort of retaliation from the administration. In the minds of many people, Ole Miss is the flagship university of the state of Mississippi. The University of Mississippi was chartered in 1844 and began classes in 1848, 23 years before any other public college or university existed in Mississippi (Alcorn in 1871). Ole Miss was also the only public university in the state until 1958, 110 years after classes first started in Oxford. Peer institutions such as the University of Alabama have “flagship” terminology included in their core values: See STATEMENT, PAGE 5
No. 16 Diamond Rebels host No. 1 Florida in weekend showdown P. 12